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Assessing the energy security of European countries in the resource and economic context 从资源和经济角度评估欧洲国家的能源安全
IF 8.5 1区 经济学 Q1 ECONOMICS Pub Date : 2022-06-30 DOI: 10.24136/oc.2022.009
Izabela Jonek-Kowalska
Research background: In recent years, much attention in the literature has been paid to the economic and environmental conditions of energy development as a key sector for the development of national economies. The issue of availability of individual energy resources and related energy security is receding into the background, most often due to the strong globalization of economies and the associated assumption of free international flow of goods and services, and thus practically unlimited possibilities of buying on the international commodity markets and energy exchanges. Nevertheless, the importance of energy security increases significantly in crisis situations.Purpose of the article: Bearing in mind the circumstances indicated above, the main objective of this article is to assess the energy security of European countries carried out in the context of resource and economic conditions.Methods: The article proposes its own methodological approach to the assessment of energy security based on the analysis of the energy mixes of 32 European countries and the availability of their own internal energy sources. In the process of classifying the studied economies into homogeneous groups in terms of resource and economic determinants (GDP per capita), principal component analysis was used.Findings & value added: The theoretical and methodological added value of the article results from the development of the author's approach to the assessment of energy security using individual and aggregated energy sufficiency index. Empirical added value is related to the results of energy security assessment in European countries, which can be used in shaping energy policies. Therefore, most of the 32 European countries assessed have a low level of energy security, which is due to the dominant use of non-renewable energy resources in their energy mixes. Countries with a high level of energy security have their own non-renewable resources or use alternative energy carriers in the form of renewable sources, hydropower or nuclear energy.
研究背景:近年来,作为国民经济发展的关键部门,能源开发的经济环境状况受到了文献的广泛关注。个别能源的供应问题和有关的能源安全问题正在退居次要地位,最常见的原因是经济的强烈全球化和有关货物和服务在国际上自由流动的假设,因此在国际商品市场和能源交换上实际上有无限的购买可能性。然而,在危机局势中,能源安全的重要性显著增加。本文的目的:考虑到上述情况,本文的主要目的是在资源和经济条件的背景下评估欧洲国家的能源安全。方法:本文在分析32个欧洲国家的能源结构和各自内部能源的可用性的基础上,提出了自己的能源安全评估方法。在根据资源和经济决定因素(人均国内生产总值)将所研究的经济体分类为同质组的过程中,使用了主成分分析。研究结果与附加价值:本文的理论和方法附加价值来自于作者使用个体和总体能源充足指数评估能源安全的方法的发展。实证附加值与欧洲国家能源安全评估结果相关,可用于制定能源政策。因此,在评估的32个欧洲国家中,大多数国家的能源安全水平较低,这是由于在其能源组合中主要使用不可再生能源。能源安全水平较高的国家拥有自己的不可再生资源或使用可再生能源、水电或核能等替代能源载体。
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引用次数: 6
Economic competitiveness vs. green competitiveness of agriculture in the European Union countries 欧盟国家农业的经济竞争力与绿色竞争力
IF 8.5 1区 经济学 Q1 ECONOMICS Pub Date : 2022-06-30 DOI: 10.24136/oc.2022.012
A. Nowak, A. Kasztelan
Research background: Many scientists have researched the economic competitiveness of agriculture. At the same time, considerably less attention is paid to the so-called green competitiveness. Considering a global trend searching for solutions to reduce the environmental impact of the agricultural sector, it seems reasonable to explore the overlap between economic competitiveness and green competitiveness.Purpose of the article: This study aims to answer the following questions: What is the level of economic and green competitiveness of agriculture in respective countries? What is the level of the comprehensive competitiveness of agriculture in EU member states?  Do the economic competitiveness outcomes of respective countries coincide with their green competitiveness rankings?Methods: Taxonomic methods were applied to design synthetic indices of economic, green and comprehensive competitiveness of 27 member states of the European Union, based on multi-criteria sets of specific indicators from 2018.Findings & value added: The results of analyses imply that, in general, the level of green competitiveness of agriculture is higher than the level of its economic competitiveness in EU member states. Simultaneously, the developed rankings show that respective countries' economic and green competitiveness are not linked. In other words, economic competitiveness outcomes do not match green competitiveness outcomes for EU agriculture. This work is a genuine contribution to studies on the methods for measuring and evaluating the competitiveness of agriculture as it designs separate synthetic measures for economic and green competitiveness and confronts both types of competitiveness in EU member states. The research findings for the first time provide clear answers to questions about the mutual relationship between economic and green competitiveness in agriculture. Furthermore, an added value of this study is that it introduces and attempts to define the notion of green competitiveness.
研究背景:许多科学家对农业的经济竞争力进行了研究。与此同时,人们对所谓的绿色竞争力的关注要少得多。考虑到寻求减少农业部门对环境影响的解决方案的全球趋势,探索经济竞争力和绿色竞争力之间的重叠似乎是合理的。文章目的:本研究旨在回答以下问题:各国农业的经济和绿色竞争力水平如何?欧盟成员国农业综合竞争力水平如何?各国的经济竞争力结果与其绿色竞争力排名是否一致?方法:基于2018年的多标准具体指标集,采用分类方法设计欧盟27个成员国的经济、绿色和综合竞争力综合指数。研究结果和附加值:分析结果表明,总体而言,农业的绿色竞争力水平高于欧盟成员国的经济竞争力水平。同时,发达国家的排名显示,各自国家的经济竞争力和绿色竞争力没有联系。换句话说,经济竞争力结果与欧盟农业的绿色竞争力结果不匹配。这项工作对衡量和评估农业竞争力的方法的研究做出了真正的贡献,因为它为经济竞争力和绿色竞争力设计了单独的综合衡量标准,并在欧盟成员国面临这两种类型的竞争力。研究结果首次为农业经济竞争力和绿色竞争力之间的相互关系提供了明确的答案。此外,本研究的一个附加值是,它引入并试图定义绿色竞争力的概念。
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引用次数: 10
The position of China in trade in services within the European Union 中国在欧盟内部服务贸易中的地位
IF 8.5 1区 经济学 Q1 ECONOMICS Pub Date : 2022-06-30 DOI: 10.24136/oc.2022.010
Adam A. Ambroziak, J. Stefaniak
Research background: In recent decades, services in international trade have been growing steadily in importance, and there has been strong growth in China?s trade in services as a result of the ?opening up? policy. China has become the European Union?s second biggest trading partner in services with the European Union (EU), being China?s largest trading partner. The EU is one of the addressees of the Chinese Belt and Road Initiative, which creates opportunities and threads to the European Internal Market in services.Purpose of the article: The aim of this paper is to contribute to the literature and fulfil the research gap on the position of China in intra-EU trade in services.Methods: We identified the most important types of services offered by China to purchasers from the EU countries. By using the Revealed Symmetric Comparative Advantage (RSCA) and trade balance (LFI) indices, we classified the Chinese exports to the EU Internal Market by types of services and by their trade position.Findings & value added: We found out that China might be perceived as a strong competitor for intra-EU trade in selected services, especially those concerning low-end service tasks, that use relatively low-skilled labour and are less knowledge- and capital-intensive. However, China?s attitude is changing towards more sophisticated services for example R&D. It creates a need for a new approach to the EU economic policies (in terms of both protectionism and interventionism) in trade relations in services with China.
研究背景:近几十年来,服务在国际贸易中的重要性稳步上升,中国的服务贸易增长强劲。对中国服务贸易的影响?政策。中国变成欧盟了吗?中国是美国与欧盟的第二大服务贸易伙伴。中国是美国最大的贸易伙伴。欧盟是中国“一带一路”倡议的受益国之一,为欧洲服务业内部市场创造了机遇和纽带。文章的目的:本文的目的是为中国在欧盟内部服务贸易中的地位贡献文献,填补研究空白。方法:我们确定了中国向来自欧盟国家的购买者提供的最重要的服务类型。本文运用显示对称比较优势(RSCA)和贸易平衡(LFI)指数,对中国对欧盟内部市场的出口按服务类型和贸易地位进行了分类。研究结果和增加值:我们发现,在某些服务领域,中国可能被视为欧盟内部贸易的强大竞争对手,尤其是那些使用相对低技能劳动力、知识和资本密集型程度较低的低端服务任务。然而,中国吗?中国的态度正在向研发等更复杂的服务转变。这就要求欧盟在与中国的服务贸易关系中采取新的经济政策(包括保护主义和干预主义)。
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引用次数: 2
Stability of profits and earnings management in the transport sector of Visegrad countries 维谢格拉德国家运输部门利润和收益管理的稳定性
IF 8.5 1区 经济学 Q1 ECONOMICS Pub Date : 2022-06-30 DOI: 10.24136/oc.2022.015
T. Kliestik, A. Novák Sedláčková, M. Bugaj, A. Novák
Research background: Business profit and its stable development are key performance indicators. Many enterprises performed earnings manipulation, either upward or downward, according to the current business and macroeconomic situation, as well as time. These activities may interrupt the stationarity of time series. This article focuses on the transport enterprises, and the assessment of bonds in their earnings.Purpose of the article: The target of the article was to identify the occurrence of non-stationary and its unit root in the EBITDA of transport enterprises for each country in V4 during the period of 2010?2019.Methods: The stationarity and unit roots in time series were tested by the Kwiatkowski, Phillips, Schmidt, and Shin tests and the Augmented Dickey-Fuller based on the samples of 470 Slovak, 405 Czech, 774 Polish, and 1,056 Hungarian. The behavior of earnings manipulation (the first cause of non-stationarity) was indicated by the Modified Jones model. Additional causes for non-stationarity were confirmed by the regression analysis, including factors such as the GDP, unemployment rate, average monthly gross wage, and the Ease of doing business index.Findings & value added: The non-stationarity in the time series of EBITDA was disclosed for each country in the V4 region. Earnings management was discovered to be the cause of this erratic development. Thus, the value-added for the authorities and auditors is to show the association between non-stationary and creative accounting. In addition, purposeful downward manipulation in the transport sector occurs, not upward, which is typical in general. The methodology used in the study may be applied cross-sectorally in emerging countries. The labelling of specific macroeconomic variables depending on the country offers enterprises the opportunity to focus on factors with a crucial influence on their existence and activities.
研究背景:企业利润及其稳定发展是关键绩效指标。许多企业根据当前的业务和宏观经济形势以及时间进行盈利操纵,无论是向上还是向下。这些活动可能会中断时间序列的平稳性。本文主要研究的是运输企业,以及债券在其收益中的评估。文章的目的:文章的目标是确定2010年期间V4中每个国家运输企业息税折旧摊销前利润中非平稳的发生情况及其单位根源?方法:基于470名斯洛伐克人、405名捷克人、774名波兰人和1056名匈牙利人的样本,通过Kwiatkowski、Phillips、Schmidt和Shin检验以及增广Dickey Fuller检验时间序列的平稳性和单位根。修正的Jones模型表明了盈余操纵行为(非平稳性的第一个原因)。回归分析证实了非平稳性的其他原因,包括GDP、失业率、月平均总工资和经商便利指数等因素。调查结果和附加值:V4地区每个国家的息税折旧摊销前利润时间序列的非平稳性已披露。盈余管理被发现是这种不稳定发展的原因。因此,当局和审计师的增值是显示非平稳会计和创造性会计之间的关联。此外,运输部门有目的地向下操纵,而不是向上操纵,这是一般情况下的典型情况。研究中使用的方法可在新兴国家跨部门应用。根据国家对具体的宏观经济变量贴上标签,使企业有机会关注对其生存和活动具有关键影响的因素。
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引用次数: 13
The effect of international opportunity recognition processes on problem-solving competence: how does past negative entrepreneurial experience matter? 国际机会识别过程对问题解决能力的影响:过去的负面创业经历如何影响?
IF 8.5 1区 经济学 Q1 ECONOMICS Pub Date : 2022-06-30 DOI: 10.24136/oc.2022.017
Eduardo Terán-Yépez, David Jiménez-Castillo, Manuel Sánchez-Pérez
Research background: Little research addresses how identifying an opportunity in the international market, whether through active search or serendipitous discovery, may have implications for the subsequent gestation behaviors. An emerging body of research suggests addressing this deficiency by focusing on the cognitive and experience-based factors that international entrepreneurs use to develop an opportunity in the foreign market once identified.Purpose of the article: The aim of this study is to explore the role of active and serendipitous international opportunity recognition (IOR) in entrepreneurs? problem-solving skills (problem-solving speed and creativity), as well as the moderating effect of past negative entrepreneurial experience (PNE) on such relationships.Methods: This study used the survey data collection method through an online self-administered questionnaire. Partial least square structural equation modeling (PLS-SEM) method was used to analyze the results over a sample of Spanish international entrepreneurs.Findings & value added: The results show that entrepreneurs that have identified an international opportunity (IO) actively are better equipped to solve problems speedily than those that have discovered an IO serendipitously. In contrast, entrepreneurs who identified an IO serendipitously are better equipped to solve problems creatively. Furthermore, the impact of active search on problem-solving speed is greater for entrepreneurs without PNE, and the impact of active search on problem-solving creativity is greater for entrepreneurs with PNE. Also, it is found that PNE does not moderate serendipitous IOR relationship with problem-solving competence. These findings are relevant as they indicate that the IOR processes have implications for the subsequent gestation behaviors. Thus, the value added of this study is the combination of cognitive and experience-based factors of the international entrepreneur to enrich the link between IOR processes and IO development. These are two intertwined and interdependent processes, which, however, have been scarcely studied as a whole. The results of this research help international entrepreneurs to understand how and why the way they recognized an IO and having or not PNE influence their problem-solving skills during the IO development phase.
研究背景:很少有研究涉及在国际市场上识别机会,无论是通过积极搜索还是偶然发现,如何对随后的妊娠行为产生影响。一个新兴的研究机构建议,通过关注国际企业家在确定后用于在外国市场开发机会的认知和经验因素来解决这一不足。本文的目的:本研究的目的是探讨积极和偶然的国际机会识别(IOR)在企业家中的作用?解决问题的技能(解决问题的速度和创造力),以及过去负面创业经验(PNE)对这种关系的调节作用。方法:本研究采用在线自填问卷的方式收集调查数据。采用偏最小二乘结构方程建模(PLS-SEM)方法对西班牙国际企业家样本的结果进行了分析。研究结果和附加值:研究结果表明,积极发现国际机会的企业家比偶然发现国际机遇的企业家更有能力快速解决问题。相比之下,那些偶然发现IO的企业家更有能力创造性地解决问题。此外,对于没有PNE的企业家来说,主动搜索对解决问题速度的影响更大,而对于患有PNE的创业者来说,主动寻找对解决问题创造力的影响更高。此外,研究发现PNE并不能调节偶然IOR与解决问题能力的关系。这些发现是相关的,因为它们表明IOR过程对随后的妊娠行为有影响。因此,本研究的附加值是国际企业家的认知和经验因素的结合,以丰富IOR过程和IO发展之间的联系。这是两个相互交织、相互依存的过程,但很少有人将其作为一个整体加以研究。这项研究的结果有助于国际企业家了解他们识别IO的方式以及是否患有PNE如何以及为什么会影响他们在IO发展阶段解决问题的技能。
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引用次数: 2
Should risk-averse investors target the portfolios of socially responsible companies? 规避风险的投资者应该把对社会负责的公司作为投资目标吗?
IF 8.5 1区 经济学 Q1 ECONOMICS Pub Date : 2022-06-30 DOI: 10.24136/oc.2022.014
M. C. V. Valls Martínez, Rafael Soriano Román, Pedro Antonio Mart´ín-Cervantes
Research background: Companies are required to implement Corporate Social Responsibility (CSR) policies to mitigate the adverse social and environmental effects of their activities and gain legitimacy in the eyes of society. Sustainability initiatives are costly for companies but, at the same time, they are important value-creation drivers. Retail and institutional investors are increasingly choosing portfolios based on CSR performance. However, the relationship between CSR and market beta has hardly been studied at all in the literature, and no direct comparison of the U.S. and European markets has been conducted.Purpose of the article: The two fundamental variables that define an investment are return and risk, and the appropriate risk-return combination depends on the profile of the investors. This research aims to analyze the relationship between CSR and market risk, understood as price volatility and measured by market beta in the U.S. and European markets.Methods: Companies listed in the S&P 500 and Euro Stoxx 300 indexes from 2015 to 2019 were examined using OLS regressions with instrumental variables (IV) and fixed effects panel data.Findings & value added: The results show that those companies with higher CSR have betas below the market index in the U.S. market as well as lower volatility, and are, therefore, more appropriate choices for risk-averse investors. However, this relationship was not confirmed in the European market. This difference may be justified by two reasons: 1) The non-adherence of the United States to the Kyoto Protocol, resulting in less strict legal regulations than in Europe; 2) In the U.S. market, betas are more aggressive, while in the European market they are more defensive, with little margin for reduction. This research contributes to the current state of knowledge by providing empirical evidence that social, environmental, and corporate governance sustainability practices reduce stock volatility in the U.S. capital market, which is highly relevant for private and institutional investors who make their investments based on moral criteria. The results are current and reliable since they cover a broad and recent period for two of the most important stock market indexes.
研究背景:企业必须实施企业社会责任政策,以减轻其活动对社会和环境的不利影响,并在社会眼中获得合法性。可持续发展举措对公司来说成本高昂,但同时也是重要的价值创造驱动因素。零售和机构投资者越来越多地根据企业社会责任表现来选择投资组合。然而,文献中几乎没有研究企业社会责任和市场贝塔之间的关系,也没有对美国和欧洲市场进行直接比较。文章的目的:定义投资的两个基本变量是回报和风险,适当的风险回报组合取决于投资者的情况。本研究旨在分析企业社会责任与市场风险之间的关系,市场风险被理解为价格波动,并通过美国和欧洲市场的市场贝塔系数来衡量。方法:使用工具变量(IV)和固定效应面板数据的OLS回归检验2015年至2019年标准普尔500指数和欧洲斯托克300指数中上市的公司。研究结果和附加值:研究结果表明,那些企业社会责任较高的公司的贝塔系数低于美国市场的市场指数,波动性较低,因此更适合规避风险的投资者。然而,这种关系并未在欧洲市场得到证实。这种差异可能有两个原因:1)美国不遵守《京都议定书》,导致法律法规不如欧洲严格;2) 在美国市场,贝塔更具攻击性,而在欧洲市场,贝塔则更具防御性,几乎没有降价空间。这项研究提供了经验证据,证明社会、环境和公司治理的可持续性做法减少了美国资本市场的股票波动,这与基于道德标准进行投资的私人和机构投资者高度相关,从而有助于了解当前的知识状况。这些结果是最新和可靠的,因为它们涵盖了两个最重要的股市指数的广泛和近期。
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引用次数: 12
Economic growth and labour market in the European Union: lessons from COVID-19 欧洲联盟的经济增长和劳动力市场:新冠肺炎的教训
IF 8.5 1区 经济学 Q1 ECONOMICS Pub Date : 2022-06-30 DOI: 10.24136/oc.2022.011
Andrej Přívara
Research background: The world has been fighting the new pandemic caused by COVID-19 since March 2020. The subsequent restrictions on economic activity resulted in a supply shock, accompanied by a supply chain disruption, job layoffs, reduced work time and wages and decreased disposable incomes and taxes, which led to a demand shock. However, whether a close link exists between the number of confirmed cases, deaths and economic indicators during the COVID-19 pandemic remains uncertain.Purpose of the article: The current study aims to analyse the impact of the number of infections and deaths on economic growth and labour market indicators in the member states of the European Union.Methods: To achieve the main research goal, we conduct a panel data analysis on the quarterly data of 2020. Specifically, we developed three random-effects panel data econometric models to estimate the significance of infection and mortality rates for economic growth as well as employment and unemployment rates.Findings & value added: This study contributes to the existing literature by analysing the link between the infection and mortality rates of COVID-19 and selecting macro-economic indicators within the European Union. The results show that the infection rate is not a significant variable for economic growth and labour market indicators. However, an increase in the number of confirmed deaths has a significantly negative impact on the economy. Moreover, an increase in the mortality rate has a worse impact on the labour market than on economic growth in general. These results can serve as a theoretical basis for future research on the interconnections between pandemics and macro-economic indicators. The findings can also contribute to developing efficient policy instruments for mitigating the negative impact of pandemics in the future, thereby ensuring the cooperation of fiscal, monetary and health policy authorities.
研究背景:自2020年3月以来,世界一直在与COVID-19引起的新型大流行作斗争。随后对经济活动的限制导致供应冲击,伴随着供应链中断、裁员、工作时间和工资减少、可支配收入和税收减少,从而导致需求冲击。然而,在2019冠状病毒病大流行期间,确诊病例数、死亡人数和经济指标之间是否存在密切联系仍不确定。本文的目的:本研究旨在分析欧洲联盟成员国感染和死亡人数对经济增长和劳动力市场指标的影响。方法:为实现主要研究目标,对2020年季度数据进行面板数据分析。具体来说,我们开发了三个随机效应面板数据计量经济模型来估计感染率和死亡率对经济增长以及就业和失业率的重要性。研究结果和附加价值:本研究通过分析COVID-19感染率和死亡率之间的联系以及选择欧盟内部的宏观经济指标,对现有文献做出了贡献。结果表明,感染率不是经济增长和劳动力市场指标的重要变量。然而,确诊死亡人数的增加对经济产生了严重的负面影响。此外,死亡率上升对劳动力市场的影响比对总体经济增长的影响更大。这些结果可以作为未来研究流行病与宏观经济指标之间相互关系的理论基础。调查结果还有助于制定有效的政策工具,以减轻未来流行病的负面影响,从而确保财政、货币和卫生政策当局的合作。
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引用次数: 18
Implementing artificial intelligence in forecasting the risk of personal bankruptcies in Poland and Taiwan 在波兰和台湾实施人工智能预测个人破产风险
IF 8.5 1区 经济学 Q1 ECONOMICS Pub Date : 2022-06-30 DOI: 10.24136/oc.2022.013
Tomasz Korol, A. Fotiadis
Research background: The global financial crisis from 2007 to 2012, the COVID-19 pandemic, and the current war in Ukraine have dramatically increased the risk of consumer bankruptcies worldwide. All three crises negatively impact the financial situation of households due to increased interest rates, inflation rates, volatile exchange rates, and other significant macroeconomic factors. Financial difficulties may arise when the private person is unable to maintain a habitual standard of living. This means that anyone can become financially vulnerable regardless of wealth or education level. Therefore, forecasting consumer bankruptcy risk has received increasing scientific and public attention. Purpose of the article: This study proposes artificial intelligence solutions to address the increased importance of the personal bankruptcy phenomenon and the growing need for reliable forecasting models. The objective of this paper is to develop six models for forecasting personal bankruptcies in Poland and Taiwan with the use of three soft-computing techniques.Methods: Six models were developed to forecast the risk of insolvency: three for Polish households and three for Taiwanese consumers, using fuzzy sets, genetic algorithms, and artificial neural networks. This research relied on four samples. Two were learning samples (one for each country), and two were testing samples, also one for each country separately. Both testing samples contain 500 bankrupt and 500 nonbankrupt households, while each learning sample consists of 100 insolvent and 100 solvent natural persons.Findings & value added: This study presents a solution for effective bankruptcy risk forecasting by implementing both highly effective and usable methods and proposes a new type of ratios that combine the evaluated consumers? financial and demographic characteristics. The usage of such ratios also improves the versatility of the presented models, as they are not denominated in monetary value or strictly in demographic units. This would be limited to use in only one country but can be widely used in other regions of the world.
研究背景:2007年至2012年的全球金融危机、2019冠状病毒病(COVID-19)大流行以及当前的乌克兰战争大大增加了全球消费者破产的风险。由于利率上升、通货膨胀率、汇率波动和其他重大宏观经济因素,这三次危机都对家庭的财务状况产生了负面影响。当个人无法维持惯常的生活水平时,就会出现经济困难。这意味着无论财富或教育水平如何,任何人都可能在经济上变得脆弱。因此,对消费者破产风险的预测越来越受到科学界和公众的关注。文章目的:本研究提出人工智能解决方案,以解决个人破产现象日益重要和对可靠预测模型日益增长的需求。本文的目的是利用三种软计算技术,开发六个预测波兰和台湾个人破产的模型。方法:运用模糊集、遗传演算法及人工神经网路,建立波兰家庭及台湾消费者破产风险预测模型。这项研究依赖于四个样本。两个是学习样本(每个国家一个),两个是测试样本(每个国家一个)。两个测试样本分别包含500个破产家庭和500个非破产家庭,而每个学习样本分别包含100个破产自然人和100个有偿债能力的自然人。本研究提出了一种有效的破产风险预测方法,并提出了一种结合被评估消费者的新型比率。金融和人口特征。这种比率的使用也提高了所提模型的通用性,因为它们不以货币价值或严格以人口单位计价。这将仅限于在一个国家使用,但可以在世界其他区域广泛使用。
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引用次数: 3
A novel advertising media selection framework for online games in an intuitionistic fuzzy environment 基于直觉模糊环境的网络游戏广告媒介选择框架
IF 8.5 1区 经济学 Q1 ECONOMICS Pub Date : 2022-03-30 DOI: 10.24136/oc.2022.004
Jalil Heidary Dahooie, M. Estiri, M. Janmohammadi, E. Zavadskas, Zenonas Turskis
Research background: The critical role of online games in e-commerce and the great competition among providers to enhance market share has significantly increased the need to use effective advertising patterns, techniques, and tools to attract users. There are two significant challenges to planning online media game selection. The first challenge is that there is no agreement on media selection criteria for online game advertising. The second challenge relates to the complexity of choosing advertising media.Purpose of the article: Given the multidimensionality and uncertainty in evaluating and selecting advertising media, especially in the case of online games, the need to provide a systematic framework for evaluating and selecting media is critical.Methods: The present study aims to provide a systematic framework based on multi-attribute decision-making (MADM) methods to evaluate and select the appropriate media for online game advertising. For this purpose, first, by reviewing the literature, a relatively comprehensive list of media selection criteria for online game advertising was extracted and then provided to experts in online game marketing and advertising in the fuzzy Delphi questionnaire. Then, based on their opinions, a localized decision model was obtained. Also, the Step-wise Weight Assessment Ratio Analysis (SWARA) method helped to determine the criteria? importance. In the next step, a preliminary list of online game advertising media was prepared and evaluated by experts based on the criteria obtained in the previous step. Finally, the media was ranked using the Additive Ratio ASsessment (ARAS) method.Findings & value added: Awareness of the criteria affecting the selection of online game advertising media and having a systematic framework for applying these criteria in advertising media selection decisions play a vital role in practical decisions. This research addresses one of the main gaps in the field of study by proposing a quantitative methodology for integrating information based on the knowledge of experts in the decision-making processes select advertising media for online games. Most traditional media selection processes are based solely on experience and estimation, and in practice, they are unable to systematically prioritize the alternatives due to the multiplicity of media available and the complexity of the decision-making process Interval-valued triangular fuzzy numbers (IVTFNs) can address the shortcomings of previous research while considering the uncertainties in this decision-making process. The findings of this framework can be good support for e-commerce managers and online game advertising practitioners.
研究背景:网络游戏在电子商务中的关键作用,以及供应商之间为提高市场份额而进行的激烈竞争,大大增加了使用有效的广告模式、技术和工具来吸引用户的需求。规划在线媒体游戏选择有两个重大挑战。第一个挑战是,对于网络游戏广告的媒体选择标准还没有达成一致。第二个挑战与选择广告媒体的复杂性有关。文章的目的:考虑到评估和选择广告媒体的多维性和不确定性,特别是在网络游戏的情况下,需要提供一个评估和选择媒体的系统框架是至关重要的。方法:本研究旨在提供一个基于多属性决策(MADM)方法的系统框架来评估和选择合适的网络游戏广告媒体。为此,首先通过查阅文献,提炼出一份较为全面的网络游戏广告媒介选择标准清单,然后以模糊德尔菲问卷的形式提供给网络游戏营销和广告专家。然后,根据他们的意见,得到一个局部决策模型。此外,逐步加权评估比率分析(SWARA)方法有助于确定标准?的重要性。下一步,根据上一步获得的标准,编制初步的网络游戏广告媒体名单,并由专家进行评估。最后,采用加性比评价法(ARAS)对培养基进行排序。发现&增值:了解影响网络游戏广告媒体选择的标准,并在广告媒体选择决策中应用这些标准的系统框架,在实际决策中起着至关重要的作用。本研究通过提出一种基于专家在选择在线游戏广告媒体决策过程中的知识来整合信息的定量方法,解决了研究领域的主要空白之一。大多数传统的媒体选择过程仅仅基于经验和估计,在实践中,由于可用媒体的多样性和决策过程的复杂性,它们无法系统地优先考虑备选方案,区间值三角模糊数(IVTFNs)可以解决以往研究的不足,同时考虑到决策过程中的不确定性。该框架的研究结果可以为电子商务管理者和网络游戏广告从业者提供良好的支持。
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引用次数: 2
Gender-generation characteristic in relation to the customer behavior and purchasing process in terms of mobile marketing 移动营销中与客户行为和购买过程相关的性别生成特征
IF 8.5 1区 经济学 Q1 ECONOMICS Pub Date : 2022-03-30 DOI: 10.24136/oc.2022.006
R. Štefko, R. Bačík, Richard Fedorko, M. Oleárová
Research background: Today, it is an m-commerce platform that provides brands with the opportunity to foster their sustainable image and communicate with environmentally and socially conscious consumers. Proper communication that respects the customer's interests, conducted through mobile marketing tools, can be a key to creating a competitive advantage. Therefore, it is essential, at the level of scientific research, to broaden the knowledge base in the field of consumer behavior.Purpose of the article: The research was aimed at assessing ten purchasing behavior constructs in terms of gender and generation characteristics, as well as inferring impact on and assessing the difference between generations (Generation X and Y) and gender in terms of purchasing behavior.Methods: The sample consisted of 765 Slovak respondents. The Wilcoxon Test was used for differences testing. Partial Least Squares ? Path Modeling (PLS-PM) was used to determine the general impact and the permutations-based method was used to assess the difference in impact between gender and generation characteristics.Findings & value added: The difference in purchasing behavior patterns between the categories of gender and generation was significant in most cases, with the most significant difference being seen in the Visual Appeal of an e-shop. The most striking general influences were recorded between Hedonic Browsing and Urge to Buy, also the impact of Portability on Hedonic Browsing and Utilitarian Browsing. These findings indicate the potential of retailers to communicate effectively with their customers not only about products, but also about sustainable practices and values while engaging consumers in purchasing processes. Proper optimization of marketing processes, in terms of impulsive and thought-through purchases too, positively influences the user experience and the satisfaction with the purchase process. These facts may positively influence the sale and, in a broader perspective, increase the competitiveness and overall value of the e-commerce entity. It is also worth emphasizing the long-term value for the customer, as the application of the model leads to better satisfaction of customer needs, thus to a stable growth not only of the organizations, but ultimately of the economy as a whole.
研究背景:如今,它是一个移动商务平台,为品牌提供了塑造可持续形象的机会,并与有环保意识和社会意识的消费者进行沟通。通过移动营销工具进行的尊重客户利益的适当沟通可能是创造竞争优势的关键。因此,在科学研究的层面上,拓宽消费者行为领域的知识库是至关重要的。文章目的:本研究旨在从性别和世代特征的角度评估十种购买行为结构,并推断和评估世代(X和Y世代)和性别在购买行为方面的差异。方法:样本由765名斯洛伐克受访者组成。Wilcoxon检验用于差异检验。偏最小二乘法?路径建模(PLS-PM)用于确定总体影响,基于排列的方法用于评估性别和世代特征之间的影响差异。调查结果和附加值:在大多数情况下,性别和世代类别之间的购买行为模式差异显著,最显著的差异出现在电子商店的视觉吸引力上。最引人注目的一般影响记录在Hedonic浏览和Urge to Buy之间,以及便携性对Hedonic浏览器和功利主义浏览的影响。这些发现表明,零售商有潜力在让消费者参与购买过程的同时,不仅就产品,而且就可持续做法和价值观与客户进行有效沟通。在冲动和深思熟虑的购买方面,营销流程的适当优化也会对用户体验和购买流程的满意度产生积极影响。这些事实可能会对销售产生积极影响,并从更广泛的角度提高电子商务实体的竞争力和整体价值。同样值得强调的是,对客户的长期价值,因为该模型的应用可以更好地满足客户的需求,从而不仅使组织稳定增长,而且最终使整个经济稳定增长。
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引用次数: 9
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Oeconomia Copernicana
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