Pub Date : 2023-07-18DOI: 10.1080/15332861.2023.2236428
S. Saibaba
{"title":"Examining the Determinants of Mobile Banking App Continuance Intention in India: An Extension of the IS Success Model","authors":"S. Saibaba","doi":"10.1080/15332861.2023.2236428","DOIUrl":"https://doi.org/10.1080/15332861.2023.2236428","url":null,"abstract":"","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2023-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43678743","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-29DOI: 10.1080/15332861.2022.2128277
K. Koay, Fandy Tjiptono, Chai Wen Teoh, M. Memon, R. Connolly
Abstract The commentary introduces two research articles accepted for the special issue on “social media influencer marketing”. The first article elucidates the role of social media influencers’ attributes in affecting brand attitudes and electronic word-of-mouth (eWOM), whereas the second article illustrates how influencers decode and transmit organizations’ commercial messages to their followers. The commentary ends with a short discussion of emerging influencers such as virtual influencers, pet influencers, and metaverse influencers.
{"title":"Social Media Influencer Marketing: Commentary on the Special Issue","authors":"K. Koay, Fandy Tjiptono, Chai Wen Teoh, M. Memon, R. Connolly","doi":"10.1080/15332861.2022.2128277","DOIUrl":"https://doi.org/10.1080/15332861.2022.2128277","url":null,"abstract":"Abstract The commentary introduces two research articles accepted for the special issue on “social media influencer marketing”. The first article elucidates the role of social media influencers’ attributes in affecting brand attitudes and electronic word-of-mouth (eWOM), whereas the second article illustrates how influencers decode and transmit organizations’ commercial messages to their followers. The commentary ends with a short discussion of emerging influencers such as virtual influencers, pet influencers, and metaverse influencers.","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2022-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46965256","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-22DOI: 10.1080/15332861.2022.2125220
Dhun, H. Dangi
Abstract Despite marketers increasing interest in influencer marketing, selecting the right influencer(s) for such campaigns remain a challenge. The success of any marketing strategy can simply be attributed to its ability to achieve desired objectives. Hence, to advise brands, the present study examines the role of influencer credibility and influencer-brand congruence in impacting the brand’s two main goals of conducting influencer marketing campaigns on Instagram, i.e., brand attitude and electronic word-of-mouth (eWOM) intention. This research intends to recommend which factors brands should consider while selecting influencer(s) for their marketing campaigns on Instagram. A survey using a self-administered questionnaire was performed on 383 Instagram users. Data analysis was conducted using Structural Equation Modeling (SEM) technique. The findings indicate that expertise, similarity, and congruence have a positive relationship with brand attitude. While expertise, trustworthiness, and similarity have a positive relationship with users’ intention to engage in eWOM. The current study also offers theoretical and managerial implications.
{"title":"Influencer Marketing: Role of Influencer Credibility and Congruence on Brand Attitude and eWOM","authors":"Dhun, H. Dangi","doi":"10.1080/15332861.2022.2125220","DOIUrl":"https://doi.org/10.1080/15332861.2022.2125220","url":null,"abstract":"Abstract Despite marketers increasing interest in influencer marketing, selecting the right influencer(s) for such campaigns remain a challenge. The success of any marketing strategy can simply be attributed to its ability to achieve desired objectives. Hence, to advise brands, the present study examines the role of influencer credibility and influencer-brand congruence in impacting the brand’s two main goals of conducting influencer marketing campaigns on Instagram, i.e., brand attitude and electronic word-of-mouth (eWOM) intention. This research intends to recommend which factors brands should consider while selecting influencer(s) for their marketing campaigns on Instagram. A survey using a self-administered questionnaire was performed on 383 Instagram users. Data analysis was conducted using Structural Equation Modeling (SEM) technique. The findings indicate that expertise, similarity, and congruence have a positive relationship with brand attitude. While expertise, trustworthiness, and similarity have a positive relationship with users’ intention to engage in eWOM. The current study also offers theoretical and managerial implications.","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2022-09-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43730330","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-22DOI: 10.1080/15332861.2022.2109876
Arshiya Fathima M. S., A. Khan, Ansari Sarwar Alam
Abstract Brand experience in general and online brand experience in particular, have received a lot of attention from researchers and marketers. Many authors have studied the outcomes and antecedents of online brand experience in different contexts. However, unlike most other studies, which have utilized a more generalized construct of online brand experience, this research investigatesa more specific website-based construct of online brand experience. We propose and testan integrated model of key antecedents and outcomes of website-based online brand experience. Specifically, we examine the role of flow and theory of consumption valuesin influencing the online brand experience, and the influence of the theory ofconsumption values and online brand experience on satisfaction and online purchase intention. The study utilizes the data collected from 308 young consumers. Hypotheses are tested by conducting Partial least square structural equation modeling (PLS-SEM). The study results indicate that the theory of consumption values and flow are the critical drivers of online brand experience, and online brand experience positively influences satisfaction and purchase intention. Implications are discussed in the concluding section of this article.
{"title":"Relationship of the Theory of Consumption Values and Flow with Online Brand Experience: A Study of Young Consumers","authors":"Arshiya Fathima M. S., A. Khan, Ansari Sarwar Alam","doi":"10.1080/15332861.2022.2109876","DOIUrl":"https://doi.org/10.1080/15332861.2022.2109876","url":null,"abstract":"Abstract Brand experience in general and online brand experience in particular, have received a lot of attention from researchers and marketers. Many authors have studied the outcomes and antecedents of online brand experience in different contexts. However, unlike most other studies, which have utilized a more generalized construct of online brand experience, this research investigatesa more specific website-based construct of online brand experience. We propose and testan integrated model of key antecedents and outcomes of website-based online brand experience. Specifically, we examine the role of flow and theory of consumption valuesin influencing the online brand experience, and the influence of the theory ofconsumption values and online brand experience on satisfaction and online purchase intention. The study utilizes the data collected from 308 young consumers. Hypotheses are tested by conducting Partial least square structural equation modeling (PLS-SEM). The study results indicate that the theory of consumption values and flow are the critical drivers of online brand experience, and online brand experience positively influences satisfaction and purchase intention. Implications are discussed in the concluding section of this article.","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2022-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44164067","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-19DOI: 10.1080/15332861.2022.2109880
Xun Xu, Jonathan E. Jackson
Abstract Encouraging consumers to adopt a new shopping model is always challenging for a retailer. With the fierce competition in the retail industry, retailers aim to actively reach more consumers, especially on the internet. The Try-Before-You-Buy (TBYB) e-commerce shopping model has been emerging and rapidly developing recently. This study examines the antecedents of consumers’ acceptance of the TBYB model. We find that tailoring to consumers’ preferences—namely, implementing a customization strategy—is beneficial to enhance consumers’ perceived quality of the TBYB model, however, it also increases their perceived risk of the model. Additionally, offering a flexible forward transaction process is more important than the backward transaction flexibility because while both increase consumers’ perceived quality, only the forward transaction flexibility reduces consumers’ perceived risk of the TBYB model. Further, we find while the perceived quality is a facilitator for consumers to have the intention to accept the TBYB model, higher perceived risk is not a preventer. This reveals the asymmetric role of consumers’ perceived quality and perceived risk in generating their TBYB model acceptance intention. Our study helps retailers to implement the corresponding improvement policies and designs to better optimize the operations of the TBYB model.
{"title":"The Asymmetric Role of Perceived Quality and Perceived Risk in Consumers’ Try-Before-You-Buy Model Acceptance Intention","authors":"Xun Xu, Jonathan E. Jackson","doi":"10.1080/15332861.2022.2109880","DOIUrl":"https://doi.org/10.1080/15332861.2022.2109880","url":null,"abstract":"Abstract Encouraging consumers to adopt a new shopping model is always challenging for a retailer. With the fierce competition in the retail industry, retailers aim to actively reach more consumers, especially on the internet. The Try-Before-You-Buy (TBYB) e-commerce shopping model has been emerging and rapidly developing recently. This study examines the antecedents of consumers’ acceptance of the TBYB model. We find that tailoring to consumers’ preferences—namely, implementing a customization strategy—is beneficial to enhance consumers’ perceived quality of the TBYB model, however, it also increases their perceived risk of the model. Additionally, offering a flexible forward transaction process is more important than the backward transaction flexibility because while both increase consumers’ perceived quality, only the forward transaction flexibility reduces consumers’ perceived risk of the TBYB model. Further, we find while the perceived quality is a facilitator for consumers to have the intention to accept the TBYB model, higher perceived risk is not a preventer. This reveals the asymmetric role of consumers’ perceived quality and perceived risk in generating their TBYB model acceptance intention. Our study helps retailers to implement the corresponding improvement policies and designs to better optimize the operations of the TBYB model.","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2022-08-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44569857","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-16DOI: 10.1080/15332861.2022.2109877
Joseph Emmanuel Tetteh, John Haizel-Commeh, B. Otchere-Ankrah
Abstract The study examines the impact of e-government service quality (e-gov SQ) on user satisfaction (US) and perceived public value (PV). Structural equation modeling was employed to investigate the relationships between e-gov SQ, US, and PV. Five dimensions of e-gov SQ, namely efficiency, ease of completion, system availability, contact, and convenience were found to be significant and positive drivers of US. Again, the impact of five e-gov SQ dimensions namely efficiency, system availability, privacy and security, contact, and trust on PV were found to be significant. In addition, the study found that US mediates the relationship between all seven e-gov SQ dimensions and PV. For policy purposes, we recommend that state enterprises should invest more in improving e-gov SQ to drive US and PV and ultimately enhance the performance of state institutions. The findings reinforce the literature on the positive influence of e-gov SQ on US and PV.
{"title":"Online Service Quality of State Organizations: A Study of Online Services of Ghana Revenue Authority","authors":"Joseph Emmanuel Tetteh, John Haizel-Commeh, B. Otchere-Ankrah","doi":"10.1080/15332861.2022.2109877","DOIUrl":"https://doi.org/10.1080/15332861.2022.2109877","url":null,"abstract":"Abstract The study examines the impact of e-government service quality (e-gov SQ) on user satisfaction (US) and perceived public value (PV). Structural equation modeling was employed to investigate the relationships between e-gov SQ, US, and PV. Five dimensions of e-gov SQ, namely efficiency, ease of completion, system availability, contact, and convenience were found to be significant and positive drivers of US. Again, the impact of five e-gov SQ dimensions namely efficiency, system availability, privacy and security, contact, and trust on PV were found to be significant. In addition, the study found that US mediates the relationship between all seven e-gov SQ dimensions and PV. For policy purposes, we recommend that state enterprises should invest more in improving e-gov SQ to drive US and PV and ultimately enhance the performance of state institutions. The findings reinforce the literature on the positive influence of e-gov SQ on US and PV.","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2022-08-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43211758","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-10DOI: 10.1080/15332861.2022.2096399
Heini Vanninen, J. Mero, Eveliina Kantamaa
Abstract Social media influencers are integral to contemporary organizations’ marketing strategies. Despite growing interest in the topic, there is scant knowledge of how organizations manage and collaborate with influencers in their content production during commercial collaborations. Drawing on semi-structured interviews and a semiotic analysis of social media content, this study elucidates the dynamics of organizations’ commercial collaborations with influencers and discusses how influencers decode and transmit organizations’ commercial messages to their followers in the destination marketing context. Social reality and commercial messages are enmeshed in the content narrative and interpreted by the influencer and their knowledge of their audience into what they could mean and become in the semiotic and symbolic landscapes of social media environments. Thus, an influencer’s interpretation of organization’s commercial messages is embedded in the social media environment.
{"title":"Social Media Influencers as Mediators of Commercial Messages","authors":"Heini Vanninen, J. Mero, Eveliina Kantamaa","doi":"10.1080/15332861.2022.2096399","DOIUrl":"https://doi.org/10.1080/15332861.2022.2096399","url":null,"abstract":"Abstract Social media influencers are integral to contemporary organizations’ marketing strategies. Despite growing interest in the topic, there is scant knowledge of how organizations manage and collaborate with influencers in their content production during commercial collaborations. Drawing on semi-structured interviews and a semiotic analysis of social media content, this study elucidates the dynamics of organizations’ commercial collaborations with influencers and discusses how influencers decode and transmit organizations’ commercial messages to their followers in the destination marketing context. Social reality and commercial messages are enmeshed in the content narrative and interpreted by the influencer and their knowledge of their audience into what they could mean and become in the semiotic and symbolic landscapes of social media environments. Thus, an influencer’s interpretation of organization’s commercial messages is embedded in the social media environment.","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2022-07-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42118960","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-05DOI: 10.1080/15332861.2022.2095178
Pankaj Vishwakarma
The Journal of Internet Commerce (JIC) has been a leading peer-reviewed journal focusing on the influence of the internet in all aspects of commerce since 2002. This study analyses the bibliometric...
{"title":"Journal of Internet Commerce: A Bibliometric Overview","authors":"Pankaj Vishwakarma","doi":"10.1080/15332861.2022.2095178","DOIUrl":"https://doi.org/10.1080/15332861.2022.2095178","url":null,"abstract":"The Journal of Internet Commerce (JIC) has been a leading peer-reviewed journal focusing on the influence of the internet in all aspects of commerce since 2002. This study analyses the bibliometric...","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2022-07-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138514321","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-04DOI: 10.1080/15332861.2022.2088037
Anubha, J. Islam
Abstract Despite its staggering growth, fairly little remains known regarding what actually drives the players’ intent to play multiplayer online games (MOGs), which exposes an important research gap. Correspondingly, we empirically test a mediated moderation model to demonstrate how various gratifications and stimuli affect player’s (particularly the Generation Z’s) attitude towards MOGs and shapes their playing intentions. Data were collected through a structured (online and offline) questionnaire survey among 1310 Generation Z MOG players. The findings reveal that multiple gratifications such as perceived enjoyment, social interaction, and achievement have a direct as well as an indirect impact (via attitude) on consumers’ online gaming intentions. The value of this study lies in its ability to enhance understanding on how to develop, and market MOGs based on various sought-after gratifications and normative stimuli that will increase generation Z gamers’ immersion in games, their earned social capital, and eventually their playing intention for MOGs.
{"title":"Unveiling Key Gratifications and Stimuli to Engage Generation Z with Multiplayer Online Games","authors":"Anubha, J. Islam","doi":"10.1080/15332861.2022.2088037","DOIUrl":"https://doi.org/10.1080/15332861.2022.2088037","url":null,"abstract":"Abstract Despite its staggering growth, fairly little remains known regarding what actually drives the players’ intent to play multiplayer online games (MOGs), which exposes an important research gap. Correspondingly, we empirically test a mediated moderation model to demonstrate how various gratifications and stimuli affect player’s (particularly the Generation Z’s) attitude towards MOGs and shapes their playing intentions. Data were collected through a structured (online and offline) questionnaire survey among 1310 Generation Z MOG players. The findings reveal that multiple gratifications such as perceived enjoyment, social interaction, and achievement have a direct as well as an indirect impact (via attitude) on consumers’ online gaming intentions. The value of this study lies in its ability to enhance understanding on how to develop, and market MOGs based on various sought-after gratifications and normative stimuli that will increase generation Z gamers’ immersion in games, their earned social capital, and eventually their playing intention for MOGs.","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2022-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49268616","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-03DOI: 10.1080/15332861.2021.1978194
Felicjan Bylok
Abstract In the contemporary economy, e-commerce is experiencing dynamic growth. One of the factors that determines its development is that of online trust in terms of the relations between the online seller and the consumer. The adoption of the assumption that online trust has an impact on the purchasing behavior of e-consumers had an influence on the formulation of the aim of the research, which was to identify the relations between cultural factors and consumer online trust, as well as the impact of consumer online trust on the purchasing intentions of young consumers. The empirical results illustrate that the trust attributes significantly affect the purchasing intentions of young consumers. In particular, trust in websites and positive experiences in relations with an online shop in the past have a direct positive influence on the intentions to conduct transactions on the internet. The research findings indicate their potential use in marketing practice.
{"title":"Examining the Impact of Trust on the e-Commerce Purchase Intentions of Young Consumers in Poland","authors":"Felicjan Bylok","doi":"10.1080/15332861.2021.1978194","DOIUrl":"https://doi.org/10.1080/15332861.2021.1978194","url":null,"abstract":"Abstract In the contemporary economy, e-commerce is experiencing dynamic growth. One of the factors that determines its development is that of online trust in terms of the relations between the online seller and the consumer. The adoption of the assumption that online trust has an impact on the purchasing behavior of e-consumers had an influence on the formulation of the aim of the research, which was to identify the relations between cultural factors and consumer online trust, as well as the impact of consumer online trust on the purchasing intentions of young consumers. The empirical results illustrate that the trust attributes significantly affect the purchasing intentions of young consumers. In particular, trust in websites and positive experiences in relations with an online shop in the past have a direct positive influence on the intentions to conduct transactions on the internet. The research findings indicate their potential use in marketing practice.","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2022-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43357925","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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