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The Rise of the Virtual Reality (VR) Marketplace: Exploring the Antecedents and Consequences of Consumer Attitudes toward V-Commerce 虚拟现实(VR)市场的兴起:探索消费者对电子商务态度的前因和后果
IF 4.3 Q2 BUSINESS Pub Date : 2021-04-03 DOI: 10.1080/15332861.2021.1875766
C. Luna-Nevarez, Enda F McGovern
Abstract V-commerce is emerging as a promising technology for a new type of e-commerce application, which can address the critical need for integrating both social and technical aspects of online shopping. This research provides a theoretical framework to understand the antecedents and consequences of consumer attitudes toward v-commerce. Our framework extends the technology acceptance model (TAM) by incorporating immersion, enjoyment, trust and VR self-efficacy as potential antecedents; and consumers’ intention to purchase, intention to visit the company’s online and/or physical store and intention to recommend v-commerce to others as potential consequences. Furthermore, this research proposes that processing fluency, need for touch, propensity to trust and gender have a moderating effect on consumer attitudes toward v-commerce. Overall, the propositions derived from this study can help marketers identify and analyze the factors leading to the acceptance of v-commerce (and other future e-commerce technologies) among consumers. The study concludes with a discussion of theoretical and managerial implications for future research.
电子商务(V-commerce)是一种新兴的电子商务应用技术,它可以解决在线购物的社会和技术两方面的关键需求。本研究为理解消费者对电子商务态度的前因后果提供了理论框架。我们的框架扩展了技术接受模型(TAM),将沉浸、享受、信任和VR自我效能作为潜在的前因;消费者的购买意愿,访问公司在线和/或实体店的意愿以及向他人推荐电子商务的意愿都是潜在的后果。此外,本研究提出加工流畅性、接触需求、信任倾向和性别对消费者对电子商务的态度有调节作用。总的来说,从这项研究中得出的命题可以帮助营销人员识别和分析导致消费者接受电子商务(以及其他未来电子商务技术)的因素。本研究最后讨论了未来研究的理论和管理意义。
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引用次数: 15
Determinants of Webrooming and Showrooming Behavior: A Systematic Literature Review 网页浏览和展厅行为的决定因素:一个系统的文献综述
IF 4.3 Q2 BUSINESS Pub Date : 2021-04-03 DOI: 10.1080/15332861.2020.1863041
K. Sahu, Mohammed Naved Khan, K. Gupta
Abstract The aim of this study is to explore the characteristics of omnichannel shoppers in the context of webrooming and showrooming behavior. A total of two hundred and forty research papers were accessed from various sources through searches based on keywords. One hundred and thirteen papers were found to be relevant for further analysis. Most of the studies were from the USA and UK and had predominantly used structural equation modeling for analysis and establishing relationships between the variables of interest. Based on analysis of these studies and a thorough review of extant literature on omnichannel retail environment in general and webrooming and showrooming behavior in particular, the present study attempts to (i) provide deeper insights into the omnichannel phenomena; (ii) identify the determinants of the consumer purchase journey in an omnichannel environment; (iii) categorize the extant studies in five broad areas; and (iv) identify the critical areas for future research focusing on new forms of buying behaviors.
摘要本研究的目的是探讨全渠道购物者在网页浏览和陈列室行为背景下的特征。通过基于关键词的搜索,共从各种来源获取了240篇研究论文。发现有113篇论文与进一步分析有关。大多数研究来自美国和英国,主要使用结构方程模型进行分析并建立感兴趣的变量之间的关系。在对这些研究进行分析的基础上,对现有关于全渠道零售环境的文献进行全面的回顾,特别是对网上浏览和展厅行为的文献进行全面的回顾,本研究试图:(1)对全渠道现象提供更深入的见解;(ii)在全渠道环境中确定消费者购买旅程的决定因素;(iii)将现有的研究分为五大范畴;(iv)确定未来研究的关键领域,重点关注新形式的购买行为。
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引用次数: 23
Continuance Intention in Traffic-Related Social Media: A Privacy Calculus Perspective 交通相关社交媒体的延续意向:隐私微积分视角
IF 4.3 Q2 BUSINESS Pub Date : 2021-04-03 DOI: 10.1080/15332861.2021.1875764
Trang Nguyen
Abstract Thanks to technological breakthroughs, drivers are enjoying traffic-associated social media to share and update information in place of the traditional ways using TV or radio. In this research, we integrate the IS success model and the privacy calculus model to elaborate on the factors of sustaining user’s continuance intention in information-sharing platforms. We collected data via online surveys from a community-based application that supports real-time traffic information sharing. The findings shed light on how perceived value and privacy concerns impact users’ continuance intention. While a higher level of perceived value enhances users’ continuance intention, privacy concerns do not influence users’ decision in continuing using the traffic app. This research provides initial efforts to investigate the effect of privacy paradox on users' continuance intention in the new context of a specific traffic-related social media platform.
摘要由于技术的突破,司机们正在享受与交通相关的社交媒体来分享和更新信息,而不是传统的电视或广播方式。在本研究中,我们将IS成功模型和隐私演算模型相结合,详细阐述了在信息共享平台中维持用户持续意愿的因素。我们通过在线调查从一个支持实时交通信息共享的社区应用程序中收集数据。研究结果揭示了感知价值和隐私问题如何影响用户的持续意愿。虽然更高水平的感知价值会增强用户的持续意愿,但隐私问题不会影响用户继续使用流量应用程序的决定。本研究为研究在特定流量相关社交媒体平台的新背景下,隐私悖论对用户持续意图的影响提供了初步的努力。
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引用次数: 7
Mediating Effect of Brand Relationship Quality on Relational Bonds and Online Grocery Retailer Loyalty 品牌关系质量对关系纽带和网上杂货商忠诚度的中介作用
IF 4.3 Q2 BUSINESS Pub Date : 2021-04-03 DOI: 10.1080/15332861.2020.1868213
Subburaj Alagarsamy, Sangeeta Mehrolia, Brijesh Singh
Abstract The current study aims to identify how brand relationship quality mediates the relationship between different online relational bonds, and attitudinal and behavioral loyalty. A total of 316 valid questionnaires from respondents aged 20–35 were collected using quota sampling from five different clusters in Bangalore, India. Hypotheses were tested using structural equation modeling. This study finds that convenience bonds and structural bond have no impact on brand trust and attitudinal and behavioral loyalty. All five relational bonds namely, convenience, structural, financial, empathy, and social bonds are seen to influence their sense of community and attitudinal attachment. Sense of community is the primary influencer of brand loyalty. This study reveals that brand dimensions of brand quality relationship mediate the effect of financial, empathy, and social bonds on attitudinal and behavioral loyalty. It also illustrates the role of different relational bonds as a stimulus, and relationship quality dimensions as an organism that lead to improved customer loyalty in online grocery retailing. Managers of online grocery stores can consider these new relational bonds, along with the traditional bonds, to develop positive emotions and achieve competitive advantage.
摘要本研究旨在确定品牌关系质量如何中介不同网络关系纽带以及态度和行为忠诚度之间的关系。使用配额抽样法,从印度班加罗尔的五个不同集群中收集了来自20-30岁受访者的316份有效问卷。使用结构方程模型对假设进行了检验。本研究发现,便利联结和结构联结对品牌信任以及态度和行为忠诚没有影响。所有五种关系纽带,即便利、结构、财务、同理心和社会纽带,都被认为会影响他们的社区感和态度依恋。社区意识是品牌忠诚度的主要影响因素。本研究表明,品牌质量关系的品牌维度介导了财务、移情和社会纽带对态度和行为忠诚的影响。它还说明了不同的关系纽带作为刺激的作用,以及关系质量维度作为一个有机体的作用,这些因素可以提高在线杂货零售中的客户忠诚度。在线杂货店的经理可以考虑这些新的关系纽带,以及传统的纽带,以培养积极的情绪并获得竞争优势。
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引用次数: 20
Product Commercialization through Crowdfunding Websites: A Consumer-Centric Approach 通过众筹网站实现产品商业化:以消费者为中心的方法
IF 4.3 Q2 BUSINESS Pub Date : 2021-04-03 DOI: 10.1080/15332861.2020.1870341
Fan-Chuan Tseng
Abstract Crowdfunding websites have emerged as a novel financing channel to promote new ideas and facilitate innovative product development. The crowd can examine the project online and provide their support in the form of a donation or in exchange for reward. The study argues that the success of crowdfunding refers not only to financial resources but also to the connection among individuals on the crowdsourcing website. Considering the characteristics of online funders and product development, this study proposes an integrative model to examine the relationships among individuals’ traits, affordance of website design, individual cognition, and funding intention. A survey was conducted to collect and analyze empirical data from the largest Taiwanese crowdfunding website. The research results demonstrate that individuals’ altruism and innovativeness significantly affect their trusting belief in the crowdfunding proposer; design affordance is also an important antecedent of trust and risk perception. Moreover, trust and risk perception significantly affect individuals’ attitude and further intention to donate the crowdfunding project. This study suggests both practical and theoretical views for elucidating and enhancing the effectiveness of crowdfunding.
摘要众筹网站已经成为一种新颖的融资渠道,可以推广新思想,促进创新产品的开发。观众可以在线查看该项目,并以捐赠或奖励的形式提供支持。该研究认为,众筹的成功不仅取决于资金来源,还取决于众包网站上个人之间的联系。考虑到在线资助者和产品开发的特点,本研究提出了一个综合模型来检验个人特质、网站设计的可供性、个人认知和资助意向之间的关系。一项调查是为了收集和分析台湾最大的众筹网站的经验数据。研究结果表明,个体的利他主义和创新性显著影响其对众筹提出者的信任信念;设计可供性也是信任和风险感知的重要前提。此外,信任和风险感知显著影响个人捐赠众筹项目的态度和进一步意愿。这项研究为阐明和提高众筹的有效性提出了实践和理论观点。
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引用次数: 5
Examining Travel Mobile App Attributes and Its Impact on Consumer Engagement: An Application of S-O-R Framework 考察旅游移动应用程序的属性及其对消费者参与度的影响:S-O-R框架的应用
IF 4.3 Q2 BUSINESS Pub Date : 2021-03-10 DOI: 10.1080/15332861.2021.1891517
Preeti Tak, Mansi Gupta
Abstract Utilizing the stimulus-organism-response theory as the theoretical framework, the study examines the role of mobile app attributes in influencing consumer engagement with a special focus on travel mobile apps. The study further investigates the role of consumer engagement in determining consumers’ behavioral intentions to use the travel app. As part of qualitative research, focus group discussions were conducted which helped in identifying important mobile app attributes. Further, a quantitative study was carried out to test the conceptual model. A second-order construct was employed to measure consumer engagement. Hypotheses were tested by employing structural equation modeling. Analysis reveals that visual, information and collaboration design influence consumer engagement with the travel mobile app. Furthermore, the results point that consumer behavioral intentions to use travel mobile app is positively impacted by consumer engagement. The findings of this study may provide relevant managerial implications which the marketers may employ to leverage the attributes of travel mobile app to engage with consumers and build long term relationship.
本研究以刺激-有机体-反应理论为理论框架,考察了移动应用属性在影响消费者参与方面的作用,并特别关注了旅游类移动应用。该研究进一步调查了消费者参与在决定消费者使用旅游应用的行为意图方面的作用。作为定性研究的一部分,进行了焦点小组讨论,这有助于确定重要的移动应用属性。进一步,对概念模型进行了定量研究。采用二阶结构来测量消费者参与。采用结构方程模型对假设进行检验。分析表明,视觉设计、信息设计和协作设计影响消费者对旅游手机应用的参与。此外,研究结果表明,消费者参与对消费者使用旅游手机应用的行为意愿有积极的影响。本研究的发现可以为营销人员提供相关的管理启示,以利用旅游移动应用程序的属性与消费者互动并建立长期关系。
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引用次数: 26
Determinants of Nonpaying Bid Behavior in Online Auction Platforms 网络拍卖平台不出价行为的决定因素
IF 4.3 Q2 BUSINESS Pub Date : 2021-03-08 DOI: 10.1080/15332861.2021.1889817
Chien-Hsing Wu, S. Kao, Cheng-Hong Ho
Abstract The auction process can be divided into the auctioning, bidding, winning, and paying stages. Nonpaying bid behavior is a critical issue underlying the customer-to-customer (C2C) business model. This paper proposes and examines a research model that describes nonpaying bid behavior by concisely considering technological (platform quality), psychological (perceived risk), and individual (impulse buying inclination) aspects. The moderation effect of interaction–risk (combined interaction quality and perceived risk) on nonpaying attitude is investigated along with the influence of gender on such moderation effect. The proposed research model is examined by performing an empirical quantitative survey among users of a C2C auction platform. Based on data collected from 303 valid samples, results show that impulsive bidding inclination (individual aspect) and interaction quality (psychological aspect) are significantly associated with nonpaying bid behavior. Meanwhile, platform quality (technological aspect) and perceived risk (psychological aspect) are unlikely to determine nonpaying bid behaviors at the bid-paying stage. The moderation effect is significant, whereas the gender effect is insignificant. The managerial implications of these findings are also discussed along with some suggestions. This research highlights the value of modeling nonpaying bid behavior for C2C auction platforms.
拍卖过程可分为拍卖、竞买、中奖和付款阶段。不出价行为是客户对客户(C2C)商业模式的一个关键问题。本文提出并检验了一个研究模型,该模型通过简要考虑技术(平台质量)、心理(感知风险)和个人(冲动购买倾向)方面来描述不出价行为。研究了互动-风险(综合互动质量和感知风险)对不支付态度的调节效应,以及性别对这种调节效应的影响。通过在C2C拍卖平台的用户中进行实证定量调查来检验所提出的研究模型。基于303个有效样本的数据,结果表明,冲动性投标倾向(个体方面)和互动质量(心理方面)与不投标行为显著相关。同时,平台质量(技术方面)和感知风险(心理方面)不太可能决定出价支付阶段的不出价行为。适度效应显著,而性别效应不显著。还讨论了这些发现的管理含义以及一些建议。这项研究强调了C2C拍卖平台不出价行为建模的价值。
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引用次数: 1
Relational Dynamics between Customer Engagement, Brand Experience, and Customer Loyalty: An Empirical Investigation 客户参与度、品牌体验和客户忠诚度之间的关系动力学:一项实证调查
IF 4.3 Q2 BUSINESS Pub Date : 2021-03-07 DOI: 10.1080/15332861.2021.1889818
Aaleya Rasool, F. A. Shah, M. Tanveer
Abstract Despite the paramount importance of work on customer engagement and brand experience, there is a vital research gap regarding inspecting the relational dynamics between these constructs across the contexts, principally in the setting of banking industry. This study, therefore, aims to foster the understanding of engagement and experience in bettering banks’ ties with their customers so that a sustained loyal customer base is developed and managed over time. Toward the end, this study also investigates gender’s moderating role on the proposed relationships. This research work has emphasized various important customer engagement and brand experience issues and their inferences, which may be very supportive in formulating the strategies essential for the growth of the retail banking sector.
摘要尽管在客户参与和品牌体验方面的工作至关重要,但在检查这些结构之间的关系动态方面,主要是在银行业的背景下,存在着重要的研究空白。因此,本研究旨在促进对改善银行与客户关系的参与度和经验的理解,以便随着时间的推移发展和管理持续的忠诚客户群。最后,本研究还调查了性别在拟议关系中的调节作用。这项研究工作强调了各种重要的客户参与度和品牌体验问题及其推论,这可能对制定零售银行业增长所必需的战略非常有帮助。
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引用次数: 32
Exploring the Effects of Culture on Acceptance of Online Banking: A Comparative Study of Pakistan and Turkey by Using the Extended UTAUT Model 文化对网上银行接受度影响的探索——基于扩展UTAUT模型的巴基斯坦和土耳其比较研究
IF 4.3 Q2 BUSINESS Pub Date : 2021-02-16 DOI: 10.1080/15332861.2021.1882749
I. Khan, Zahid Hameed, S. Khan, Safeer Ullah Khan, Muhammad T. Khan
Abstract This study investigates and compares online banking (OB) acceptance in the cultures of Pakistan and Turkey by employing the unified theory of acceptance and use of technology (UTAUT2) integrated with perceived credibility to predict customers’ behavioral intentions (BI) and their usage of online banking. This study further investigates the moderation influence of five cultural dimensions on customers’ usage behavior (UB). Using an online survey, data were collected through a questionnaire from 322 bank customers in Pakistan and 405 in Turkey. Structural equation modeling through Smart-PLS was used to analyze relationships among the constructs. Our analysis shows that performance expectancy (PE), hedonic motivation, habit (HT), and perceived credibility (PC) are determinants of OB acceptance in Pakistan, whereas PE, social influence, price value, HT, and PC are the factors affecting Turkish bank customer intentions. Results of the cultural moderators show that collectivism and long-term/short-term orientation affect customers’ UB in Pakistan while uncertainty avoidance, power distance, and masculinity/femininity moderate the UB of Turkish customers. Our findings provide new insights for developing online banking in both countries.
摘要本研究采用接受和使用技术的统一理论(UTAUT2),结合感知可信度,预测客户的行为意图(BI)及其对网上银行的使用,调查并比较了巴基斯坦和土耳其文化中对网上银行(OB)的接受程度。本研究进一步探讨了五个文化维度对顾客使用行为的适度影响。使用在线调查,通过问卷调查从巴基斯坦的322名银行客户和土耳其的405名银行客户中收集数据。通过智能PLS的结构方程建模用于分析结构之间的关系。我们的分析表明,绩效预期(PE)、享乐动机、习惯(HT)和感知可信度(PC)是巴基斯坦接受OB的决定因素,而PE、社会影响力、价格价值、HT和PC是影响土耳其银行客户意向的因素。文化调节因子的结果表明,集体主义和长期/短期取向影响巴基斯坦客户的UB,而不确定性回避、权力距离和男性气质/女性气质调节土耳其客户的UB。我们的研究结果为两国发展网上银行提供了新的见解。
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引用次数: 30
Fluctuating Attitudes and Behaviors of Customers toward Online Shopping in Times of Emergency: The Case of Kuwait during the COVID-19 Pandemic 紧急情况下消费者网上购物态度和行为的波动——以新冠肺炎大流行期间的科威特为例
IF 4.3 Q2 BUSINESS Pub Date : 2021-02-09 DOI: 10.1080/15332861.2021.1882758
Rashed Alhaimer
Abstract This study investigates the various risk factors that alter online shopping behavior in Kuwait, during the COVID-19 pandemic. Online questionnaires were distributed through various social media platforms. Overall, 385 responses were collected via online questionnaire, and the data were analyzed using AMOS 21 for the purpose of structural equation modeling. The findings show that risk susceptibility, risk severity, and risk of formal penalties positively affect consumers’ online buying attitude in Kuwait, whereas product risk, financial risk, and non-delivery risk show no significant effect. Convenience risk is the only factor that negatively affects attitudes. Further, we find a new path wherein formal penalties imposed on those who break the lockdown rules can directly and positively affect consumer behavior toward online shopping during the pandemic. We show that factors that affect the attitude and behavior of users toward online shopping in normal non-emergency times, vary from those during emergency times.
摘要本研究调查了新冠肺炎大流行期间改变科威特网上购物行为的各种风险因素。通过各种社交媒体平台分发了在线问卷。总体而言,通过在线问卷收集了385份回复,并使用AMOS 21对数据进行分析,以进行结构方程建模。研究结果表明,风险易感性、风险严重性和正式处罚风险对科威特消费者的网上购买态度产生了积极影响,而产品风险、财务风险和未送达风险则没有显著影响。便利风险是对态度产生负面影响的唯一因素。此外,我们发现了一条新的道路,在这条道路上,对违反封锁规定的人进行正式处罚,可以直接、积极地影响消费者在疫情期间的网上购物行为。我们发现,影响用户在正常非紧急情况下对网上购物的态度和行为的因素与紧急情况下的因素不同。
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引用次数: 41
期刊
Journal of Internet Commerce
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