Pub Date : 2023-04-13DOI: 10.1080/01292986.2023.2200435
Linsen Su, Xigen Li
ABSTRACT Informed by the theoretical framework of media effects and resonance theory, this study investigates how issue obtrusiveness and information richness as message attributes, and media hierarchy and orientation as source characteristics influence audience engagement with news posts on social media. The data of news posts (N = 943,793) from the top 99 Sina Weibo accounts of Chinese media with likes, comments, and reposts as indicators of audience engagement were retrieved. Through multilevel modeling, the study finds that source characteristics exert stronger effects on audience engagement than message attributes, and the effects on comments differ from those on likes and reposts. The association between issue obtrusiveness and comments is stronger than that between obtrusiveness and likes/reposts. Posts of high information richness draw more audience engagement than posts of low information richness. Through their news posts, central-level media attract more engagement than local media. The implications of the findings are discussed.
{"title":"The effects of message attributes and source characteristics of news posts on audience engagement on social media","authors":"Linsen Su, Xigen Li","doi":"10.1080/01292986.2023.2200435","DOIUrl":"https://doi.org/10.1080/01292986.2023.2200435","url":null,"abstract":"ABSTRACT Informed by the theoretical framework of media effects and resonance theory, this study investigates how issue obtrusiveness and information richness as message attributes, and media hierarchy and orientation as source characteristics influence audience engagement with news posts on social media. The data of news posts (N = 943,793) from the top 99 Sina Weibo accounts of Chinese media with likes, comments, and reposts as indicators of audience engagement were retrieved. Through multilevel modeling, the study finds that source characteristics exert stronger effects on audience engagement than message attributes, and the effects on comments differ from those on likes and reposts. The association between issue obtrusiveness and comments is stronger than that between obtrusiveness and likes/reposts. Posts of high information richness draw more audience engagement than posts of low information richness. Through their news posts, central-level media attract more engagement than local media. The implications of the findings are discussed.","PeriodicalId":46924,"journal":{"name":"Asian Journal of Communication","volume":"33 1","pages":"390 - 408"},"PeriodicalIF":2.6,"publicationDate":"2023-04-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"59047228","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-06DOI: 10.1080/01292986.2023.2197448
Hong Chen
In reworking Marshall McLuhan’s famous assertion ‘the medium is the message’, Chen Yanru’s book ‘Innovations in Communication Theories’ proposes an eye-catching subtitle: ‘The man is the message’. While mainstream communication studies are dominated by the empirical school originated in North America, which focuses on the ‘process and effect of communication’, Chen advocates for a paradigmatic turn to the ‘man’ who is ‘inundated with the mechanisms of communication’ (p. 38). Instead of denying McLuhan’s historic contribution, this book extends the statement ‘media is the extension of human being’ and sheds light on the one essential element that is embedded in various forms of communication, which is human beings (p. xii). As shown by the name of its original Chinese version (心 传, the communication of heart/heart-to-heart communication), the inquiry of this book into ‘human beings’ is a process of seeking human hearts, which includes ‘individual psychological processes, emotional changes, progression in thoughts, and even establishing beliefs’ (p. 39). The shift from ‘communication mechanisms’ (especially in mass communication) to the ‘man’ in communication, along with the main title ‘Innovations in Communication Theories’, reveals the author’s intention to contribute to the theoretical thinking in communication studies through unraveling how media serves as ‘the extension of men’ beyond sensory perception. As Chen notes, ‘Media may be our ears and eyes, but they should never take the place of our minds’ (p. 163). This is of particular significance when it comes to the case of post-socialist China in the developing period of market economy, where the emergence of individualism, utilitarianism, consumerism, and hedonism (p. xi) has given rise to the decline of common morality and belief (truth, goodness, and beauty, p. 30). Given the cohesive force to bind the hearts of the people together (p. 30), mass media communication, as suggested in Chapter 3, has the potential to build the faith of the Chinese people and advance China’s spiritual civilization (p. 29) against the backdrop of post-socialist economy. In this vein, Chen proposes the ISM (identity, strength, and mission) model for reexamining the Chinese people’s crisis of belief by taking cultural sensitivity into consideration. While identity refers to individuals’ relation to the country/society/other people, strength is ‘what they can do’ and mission stands for ‘what they must do’ (pp. 31–32). With the ISM model, Chen believes that the Chinese people can build an indigenous belief/‘ism’, ideally becoming the ‘carrier of [five-thousand-years] Chinese culture’ in the face of ‘the challenge of globalization’ (p. 32). More profoundly, Chen points out the tricky/complicated identity of today’s Chinese mass media. In addition to promoting mainstream values and building Chinese public morality, mass media is inevitably the ‘sales agent of big foreign brand products’ in pursuit of commercial intere
{"title":"Innovations in communication theories: the man is the message","authors":"Hong Chen","doi":"10.1080/01292986.2023.2197448","DOIUrl":"https://doi.org/10.1080/01292986.2023.2197448","url":null,"abstract":"In reworking Marshall McLuhan’s famous assertion ‘the medium is the message’, Chen Yanru’s book ‘Innovations in Communication Theories’ proposes an eye-catching subtitle: ‘The man is the message’. While mainstream communication studies are dominated by the empirical school originated in North America, which focuses on the ‘process and effect of communication’, Chen advocates for a paradigmatic turn to the ‘man’ who is ‘inundated with the mechanisms of communication’ (p. 38). Instead of denying McLuhan’s historic contribution, this book extends the statement ‘media is the extension of human being’ and sheds light on the one essential element that is embedded in various forms of communication, which is human beings (p. xii). As shown by the name of its original Chinese version (心 传, the communication of heart/heart-to-heart communication), the inquiry of this book into ‘human beings’ is a process of seeking human hearts, which includes ‘individual psychological processes, emotional changes, progression in thoughts, and even establishing beliefs’ (p. 39). The shift from ‘communication mechanisms’ (especially in mass communication) to the ‘man’ in communication, along with the main title ‘Innovations in Communication Theories’, reveals the author’s intention to contribute to the theoretical thinking in communication studies through unraveling how media serves as ‘the extension of men’ beyond sensory perception. As Chen notes, ‘Media may be our ears and eyes, but they should never take the place of our minds’ (p. 163). This is of particular significance when it comes to the case of post-socialist China in the developing period of market economy, where the emergence of individualism, utilitarianism, consumerism, and hedonism (p. xi) has given rise to the decline of common morality and belief (truth, goodness, and beauty, p. 30). Given the cohesive force to bind the hearts of the people together (p. 30), mass media communication, as suggested in Chapter 3, has the potential to build the faith of the Chinese people and advance China’s spiritual civilization (p. 29) against the backdrop of post-socialist economy. In this vein, Chen proposes the ISM (identity, strength, and mission) model for reexamining the Chinese people’s crisis of belief by taking cultural sensitivity into consideration. While identity refers to individuals’ relation to the country/society/other people, strength is ‘what they can do’ and mission stands for ‘what they must do’ (pp. 31–32). With the ISM model, Chen believes that the Chinese people can build an indigenous belief/‘ism’, ideally becoming the ‘carrier of [five-thousand-years] Chinese culture’ in the face of ‘the challenge of globalization’ (p. 32). More profoundly, Chen points out the tricky/complicated identity of today’s Chinese mass media. In addition to promoting mainstream values and building Chinese public morality, mass media is inevitably the ‘sales agent of big foreign brand products’ in pursuit of commercial intere","PeriodicalId":46924,"journal":{"name":"Asian Journal of Communication","volume":"33 1","pages":"409 - 412"},"PeriodicalIF":2.6,"publicationDate":"2023-04-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41629769","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-30DOI: 10.1080/01292986.2023.2194880
Newly Paul, Mingxiao Sui
ABSTRACT This study examined variances in crime news involving Asian perpetrators and Asian victims in a mainstream English-language daily USA Today, and an ethnic newspaper Qiao Bao. Our quantitative content analysis focused on (a) the volume of crime stories published about Asians (as perpetrators and victims respectively), and (b) the news frames used to cover crime incidents involving Asians (as perpetrators and victims respectively). Our results revealed that relative to USA Today, the Chinese-language newspaper Qiao Bao not only reported more violent incidents involving Asians, but also placed less emphasis on thematic frames when covering violent incidents about Asians. On the other hand, the English-language newspaper USA Today published more articles emphasizing the consequences of violence when the crime incidents involved Asians (as either offenders or victims). We theorize that these differences arise due to the nature of ethnic news, as well as structural differences between the two outlets. Situated within the COVID-19 context, this study also found that the volume of crime news about Asian victims significantly grew during the pandemic in Qiao Bao’s coverage but remained unchanged in the USA Today, indicating that Asian victims are more newsworthy to ethnic media and their readers.
{"title":"Characterizing Asians in violence: a comparative analysis of English- and Chinese-language media’s crime news coverage during the pandemic","authors":"Newly Paul, Mingxiao Sui","doi":"10.1080/01292986.2023.2194880","DOIUrl":"https://doi.org/10.1080/01292986.2023.2194880","url":null,"abstract":"ABSTRACT This study examined variances in crime news involving Asian perpetrators and Asian victims in a mainstream English-language daily USA Today, and an ethnic newspaper Qiao Bao. Our quantitative content analysis focused on (a) the volume of crime stories published about Asians (as perpetrators and victims respectively), and (b) the news frames used to cover crime incidents involving Asians (as perpetrators and victims respectively). Our results revealed that relative to USA Today, the Chinese-language newspaper Qiao Bao not only reported more violent incidents involving Asians, but also placed less emphasis on thematic frames when covering violent incidents about Asians. On the other hand, the English-language newspaper USA Today published more articles emphasizing the consequences of violence when the crime incidents involved Asians (as either offenders or victims). We theorize that these differences arise due to the nature of ethnic news, as well as structural differences between the two outlets. Situated within the COVID-19 context, this study also found that the volume of crime news about Asian victims significantly grew during the pandemic in Qiao Bao’s coverage but remained unchanged in the USA Today, indicating that Asian victims are more newsworthy to ethnic media and their readers.","PeriodicalId":46924,"journal":{"name":"Asian Journal of Communication","volume":"33 1","pages":"209 - 227"},"PeriodicalIF":2.6,"publicationDate":"2023-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48534375","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-27DOI: 10.1080/01292986.2023.2194886
Saifuddin Ahmed
ABSTRACT Deepfakes have a pernicious realism advantage over other common forms of disinformation, yet little is known about how citizens perceive deepfakes. Using the third-person effects framework, this study is one of the first attempts to examine public perceptions of deepfakes. Evidence across three studies in the US and Singapore supports the third-person perception (TPP) bias, such that individuals perceived deepfakes to influence others more than themselves (Study 1–3). The same subjects also show a bias in perceiving themselves as better at discerning deepfakes than others (Study 1–3). However, a deepfakes detection test suggests that the third-person perceptual gaps are not predictive of the real ability to distinguish fake from real (Study 3). Furthermore, the biases in TPP and self-perceptions about their own ability to identify deepfakes are more intensified among those with high cognitive ability (Study 2-3). The findings contribute to third-person perception literature and our current understanding of citizen engagement with deepfakes.
{"title":"Examining public perception and cognitive biases in the presumed influence of deepfakes threat: empirical evidence of third person perception from three studies","authors":"Saifuddin Ahmed","doi":"10.1080/01292986.2023.2194886","DOIUrl":"https://doi.org/10.1080/01292986.2023.2194886","url":null,"abstract":"ABSTRACT Deepfakes have a pernicious realism advantage over other common forms of disinformation, yet little is known about how citizens perceive deepfakes. Using the third-person effects framework, this study is one of the first attempts to examine public perceptions of deepfakes. Evidence across three studies in the US and Singapore supports the third-person perception (TPP) bias, such that individuals perceived deepfakes to influence others more than themselves (Study 1–3). The same subjects also show a bias in perceiving themselves as better at discerning deepfakes than others (Study 1–3). However, a deepfakes detection test suggests that the third-person perceptual gaps are not predictive of the real ability to distinguish fake from real (Study 3). Furthermore, the biases in TPP and self-perceptions about their own ability to identify deepfakes are more intensified among those with high cognitive ability (Study 2-3). The findings contribute to third-person perception literature and our current understanding of citizen engagement with deepfakes.","PeriodicalId":46924,"journal":{"name":"Asian Journal of Communication","volume":"33 1","pages":"308 - 331"},"PeriodicalIF":2.6,"publicationDate":"2023-03-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46079516","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-27DOI: 10.1080/01292986.2023.2194883
Stella C. Chia, Yanqing Sun, Fangcao Lu, Andrea Gudmundsdottir
ABSTRACT This study investigates the third-person effect in relation to the internet-related practice of doxing. A national phone survey with a representative sample of adult citizens (N = 486) was conducted in Taiwan. The respondents reported that they were exposed to mediated messages about doxing through social media or news media. They tended to find others more vulnerable to the influence of media than themselves. The self-other discrepancy of perceived media influence was found to be associated with support for regulating doxing and intentions to engage in doxing. Perceived media influence on others was also found to motivate people to protect their privacy. The findings inform public opinion about doxing and expand the range of behavioral consequences that perceived media influence might induce.
{"title":"Doxing, regulation, and privacy protection: expanding the behavioral consequences of the third-person effect","authors":"Stella C. Chia, Yanqing Sun, Fangcao Lu, Andrea Gudmundsdottir","doi":"10.1080/01292986.2023.2194883","DOIUrl":"https://doi.org/10.1080/01292986.2023.2194883","url":null,"abstract":"ABSTRACT This study investigates the third-person effect in relation to the internet-related practice of doxing. A national phone survey with a representative sample of adult citizens (N = 486) was conducted in Taiwan. The respondents reported that they were exposed to mediated messages about doxing through social media or news media. They tended to find others more vulnerable to the influence of media than themselves. The self-other discrepancy of perceived media influence was found to be associated with support for regulating doxing and intentions to engage in doxing. Perceived media influence on others was also found to motivate people to protect their privacy. The findings inform public opinion about doxing and expand the range of behavioral consequences that perceived media influence might induce.","PeriodicalId":46924,"journal":{"name":"Asian Journal of Communication","volume":"33 1","pages":"289 - 307"},"PeriodicalIF":2.6,"publicationDate":"2023-03-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42185836","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-15DOI: 10.1080/01292986.2023.2189920
W. Shin, W. Wang, Jay Song
ABSTRACT COVID-19 has fueled discrimination against people of Asian descent across the world, and anti-Asian sentiment has become pervasive across social media platforms. However, little research has been conducted to understand Asians’ experiences of COVID-related racism outside the USA. Drawing insights from cultivation theory and minority stress theory, this study examines how young Asians’ use of social media in Australia affects their experiences of individual and vicarious racial discrimination on social media, and how racial discrimination experienced on social media is associated with their concerns about real-world racism and well-being. A survey of 413 social media users aged 16–30 who self-identified as Asians or Asian Australians shows that active use of social media relating to COVID-19 increases their likelihood of experiencing both individual and vicarious racial discrimination on social media. Racism experienced on social media contributes to their concerns about real-world racism, which leads to negative emotions and low life satisfaction.
{"title":"COVID-racism on social media and its impact on young Asians in Australia","authors":"W. Shin, W. Wang, Jay Song","doi":"10.1080/01292986.2023.2189920","DOIUrl":"https://doi.org/10.1080/01292986.2023.2189920","url":null,"abstract":"ABSTRACT COVID-19 has fueled discrimination against people of Asian descent across the world, and anti-Asian sentiment has become pervasive across social media platforms. However, little research has been conducted to understand Asians’ experiences of COVID-related racism outside the USA. Drawing insights from cultivation theory and minority stress theory, this study examines how young Asians’ use of social media in Australia affects their experiences of individual and vicarious racial discrimination on social media, and how racial discrimination experienced on social media is associated with their concerns about real-world racism and well-being. A survey of 413 social media users aged 16–30 who self-identified as Asians or Asian Australians shows that active use of social media relating to COVID-19 increases their likelihood of experiencing both individual and vicarious racial discrimination on social media. Racism experienced on social media contributes to their concerns about real-world racism, which leads to negative emotions and low life satisfaction.","PeriodicalId":46924,"journal":{"name":"Asian Journal of Communication","volume":"33 1","pages":"228 - 245"},"PeriodicalIF":2.6,"publicationDate":"2023-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46713148","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-02-24DOI: 10.1080/01292986.2023.2181978
Yeonsoo Kim
ABSTRACT This study focused on the experiences and perceptions of Asian employees and attempted to provide insights into effective internal communication and leadership styles related to organizational diversity and inclusion (D&I) efforts. More specifically, this study examined how the dialogic competencies of internal communication (i.e. mutuality, openness) and a D&I-oriented leadership style influence the formation of a D&I-supportive climate in the workplace and consequently strengthen the quality organization-Asian employee relationship. The study also considered the perceived authenticity and experiences of COVID-19 anti-Asian racism as key factors. Online survey results showed that dialogic competencies play a decisive role in influencing the workplace climate and, in turn, reinforcing trust, satisfaction, commitment, and control mutuality among Asian employees in their organizations. Perceived authenticity, influenced by mutuality and openness, directly or indirectly influences relational outcomes through the workplace climate. Asian employees who had experienced relatively severe COVID-19 anti-Asian racism placed more importance on the role of dialogic competencies in D&I internal communication. D&I-oriented leadership had a limited and conditional effect on fostering a workplace climate that supported D&I but not on perceived authenticity. Theoretical and practical implications were discussed.
{"title":"The effect of dialogic competencies in internal communication and D&I-oriented leadership on relational outcomes with minority employees: focusing on the perspectives of Asian employees","authors":"Yeonsoo Kim","doi":"10.1080/01292986.2023.2181978","DOIUrl":"https://doi.org/10.1080/01292986.2023.2181978","url":null,"abstract":"ABSTRACT This study focused on the experiences and perceptions of Asian employees and attempted to provide insights into effective internal communication and leadership styles related to organizational diversity and inclusion (D&I) efforts. More specifically, this study examined how the dialogic competencies of internal communication (i.e. mutuality, openness) and a D&I-oriented leadership style influence the formation of a D&I-supportive climate in the workplace and consequently strengthen the quality organization-Asian employee relationship. The study also considered the perceived authenticity and experiences of COVID-19 anti-Asian racism as key factors. Online survey results showed that dialogic competencies play a decisive role in influencing the workplace climate and, in turn, reinforcing trust, satisfaction, commitment, and control mutuality among Asian employees in their organizations. Perceived authenticity, influenced by mutuality and openness, directly or indirectly influences relational outcomes through the workplace climate. Asian employees who had experienced relatively severe COVID-19 anti-Asian racism placed more importance on the role of dialogic competencies in D&I internal communication. D&I-oriented leadership had a limited and conditional effect on fostering a workplace climate that supported D&I but not on perceived authenticity. Theoretical and practical implications were discussed.","PeriodicalId":46924,"journal":{"name":"Asian Journal of Communication","volume":"33 1","pages":"158 - 181"},"PeriodicalIF":2.6,"publicationDate":"2023-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44435219","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-02-21DOI: 10.1080/01292986.2023.2180529
Chenxing Xie, Peiyao Liu, Yang Cheng
ABSTRACT The Atlanta Shootings spurred worldwide discussion about anti-Asian hate incidents in the U.S., which eventually evoked the #StopAsianHate movement on Twitter. Based on the theory of praxis, this study extended Walton et al.'s (2019) social justice heuristic of the ‘4Rs,’ which mainly focuses on actions of praxis, to include an additional ‘R’ to represent Reflection. A content analysis study was performed to explore how activists strategically employed the ‘5Rs’ social justice practices within tweets shared during the #StopAsianHate movement. This study further examined the chronological trends of the five social justice practices evident in the hashtag narratives. The results indicate that the public should pay more attention to the actions spurred by the hashtag movement while also reflecting on how its effects can be optimized to promote social justice.
{"title":"Praxis, hashtag activism, and social justice: a content analysis of #StopAsianHate narratives","authors":"Chenxing Xie, Peiyao Liu, Yang Cheng","doi":"10.1080/01292986.2023.2180529","DOIUrl":"https://doi.org/10.1080/01292986.2023.2180529","url":null,"abstract":"ABSTRACT The Atlanta Shootings spurred worldwide discussion about anti-Asian hate incidents in the U.S., which eventually evoked the #StopAsianHate movement on Twitter. Based on the theory of praxis, this study extended Walton et al.'s (2019) social justice heuristic of the ‘4Rs,’ which mainly focuses on actions of praxis, to include an additional ‘R’ to represent Reflection. A content analysis study was performed to explore how activists strategically employed the ‘5Rs’ social justice practices within tweets shared during the #StopAsianHate movement. This study further examined the chronological trends of the five social justice practices evident in the hashtag narratives. The results indicate that the public should pay more attention to the actions spurred by the hashtag movement while also reflecting on how its effects can be optimized to promote social justice.","PeriodicalId":46924,"journal":{"name":"Asian Journal of Communication","volume":"33 1","pages":"121 - 137"},"PeriodicalIF":2.6,"publicationDate":"2023-02-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49515118","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-02-17DOI: 10.1080/01292986.2023.2180528
Seok Kang
ABSTRACT This study examined adults’ motivation, mobilization through social media, and intention of engagement (online and offline) in anti-Asian violence activism in the United States. Using self-determination theory, two studies were conducted to test the model and the moderation effect of political ideology and interest on engagement. Study 1 (N = 250) found that regardless of political ideology, the motivation of non-Asian ethnic groups predicted mobilization and online/offline engagement in anti-Asian violence activism. Study 2 (N = 297) found the same result that the motivation-mobilization-engagement model was significant without the influence of political interest. The results imply that anti-Asian violence appears to be a bipartisan issue for the public’s motivation, mobilization, and engagement. The results present that anti-Asian violence is not only Asians’ issue but also everyone’s concern. A more open and affirmative approach to the prevention of anti-Asian violence for the public is suggested.
{"title":"Civic engagement in anti-Asian violence activism: a comparative view between Asians and non-Asian ethnic groups in the United States","authors":"Seok Kang","doi":"10.1080/01292986.2023.2180528","DOIUrl":"https://doi.org/10.1080/01292986.2023.2180528","url":null,"abstract":"ABSTRACT This study examined adults’ motivation, mobilization through social media, and intention of engagement (online and offline) in anti-Asian violence activism in the United States. Using self-determination theory, two studies were conducted to test the model and the moderation effect of political ideology and interest on engagement. Study 1 (N = 250) found that regardless of political ideology, the motivation of non-Asian ethnic groups predicted mobilization and online/offline engagement in anti-Asian violence activism. Study 2 (N = 297) found the same result that the motivation-mobilization-engagement model was significant without the influence of political interest. The results imply that anti-Asian violence appears to be a bipartisan issue for the public’s motivation, mobilization, and engagement. The results present that anti-Asian violence is not only Asians’ issue but also everyone’s concern. A more open and affirmative approach to the prevention of anti-Asian violence for the public is suggested.","PeriodicalId":46924,"journal":{"name":"Asian Journal of Communication","volume":"33 1","pages":"182 - 208"},"PeriodicalIF":2.6,"publicationDate":"2023-02-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41765493","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-02-17DOI: 10.1080/01292986.2023.2179088
Linya Fu, Jian Gao
ABSTRACT This study explores the external stimulus and internal psychological characteristics that influence green advertising’s effectiveness while considering the interactive effect of message framing and environmental attitudes and the mediating role of process fluency. The results showed that if a consumer has a strong environmental attitude, gain-framed green advertising more significantly impacts their attitudes toward green advertising and products and their pro-environmental behavior intentions than loss-framed advertising. Conversely, if the consumer has a weak environmental attitude, loss-framed green advertising more significantly impacts their attitudes toward green advertising and products than gain-framed messaging but does not affect their pro-environmental behavior. Additionally, it was found that process fluency mediates the interactive effect of message framing and environmental attitudes on the effectiveness of green advertising.
{"title":"Bitter or sweet? The interactive impact of message framing and environmental attitude on the effectiveness of green advertising","authors":"Linya Fu, Jian Gao","doi":"10.1080/01292986.2023.2179088","DOIUrl":"https://doi.org/10.1080/01292986.2023.2179088","url":null,"abstract":"ABSTRACT This study explores the external stimulus and internal psychological characteristics that influence green advertising’s effectiveness while considering the interactive effect of message framing and environmental attitudes and the mediating role of process fluency. The results showed that if a consumer has a strong environmental attitude, gain-framed green advertising more significantly impacts their attitudes toward green advertising and products and their pro-environmental behavior intentions than loss-framed advertising. Conversely, if the consumer has a weak environmental attitude, loss-framed green advertising more significantly impacts their attitudes toward green advertising and products than gain-framed messaging but does not affect their pro-environmental behavior. Additionally, it was found that process fluency mediates the interactive effect of message framing and environmental attitudes on the effectiveness of green advertising.","PeriodicalId":46924,"journal":{"name":"Asian Journal of Communication","volume":"33 1","pages":"246 - 267"},"PeriodicalIF":2.6,"publicationDate":"2023-02-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47711429","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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