Pub Date : 2023-02-02DOI: 10.1108/ijwbr-03-2022-0011
Giulia Gastaldello, Nadia A. Streletskaya, L. Rossetto
Purpose This study aims to provide a comprehensive overview on positive drivers and negative factors connected to the Covid-19 pandemic which can jointly shape wine tourism intentions. Design/methodology/approach The present study relies on a large sample of 399 US wine tourists. Partial least square structural equation modelling is adopted for data analysis. Findings Results reveal that willingness to avoid Covid risk while travelling negatively impacts wine tourism intentions and competitively mediates the effect of Covid phobia. Both situational and personal involvement with wine are key antecedents of future wine tourism intentions. Research limitations/implications This research contributes to understand the role of willingness to avoid travel-related risks during health crises. Furthermore, it improves existing knowledge on the effect of wine involvement on wine tourism intentions, highlighting the predictive relevance of situational involvement in explaining this relationship. Practical implications Results constitute critical information to practitioners and destination management operators for improving their resilience under similar circumstances. Updated information on wine tourists’ profile is also provided. Originality/value To the best of the authors’ knowledge, this is among the first studies exploring how positive and negative drivers act synergically in affecting wine tourism intentions after the Covid-19 outbreak.
{"title":"Glass half-full? A comprehensive PLS-SEM approach to explore the pandemic’s effect on wine tourism intentions","authors":"Giulia Gastaldello, Nadia A. Streletskaya, L. Rossetto","doi":"10.1108/ijwbr-03-2022-0011","DOIUrl":"https://doi.org/10.1108/ijwbr-03-2022-0011","url":null,"abstract":"\u0000Purpose\u0000This study aims to provide a comprehensive overview on positive drivers and negative factors connected to the Covid-19 pandemic which can jointly shape wine tourism intentions.\u0000\u0000\u0000Design/methodology/approach\u0000The present study relies on a large sample of 399 US wine tourists. Partial least square structural equation modelling is adopted for data analysis.\u0000\u0000\u0000Findings\u0000Results reveal that willingness to avoid Covid risk while travelling negatively impacts wine tourism intentions and competitively mediates the effect of Covid phobia. Both situational and personal involvement with wine are key antecedents of future wine tourism intentions.\u0000\u0000\u0000Research limitations/implications\u0000This research contributes to understand the role of willingness to avoid travel-related risks during health crises. Furthermore, it improves existing knowledge on the effect of wine involvement on wine tourism intentions, highlighting the predictive relevance of situational involvement in explaining this relationship.\u0000\u0000\u0000Practical implications\u0000Results constitute critical information to practitioners and destination management operators for improving their resilience under similar circumstances. Updated information on wine tourists’ profile is also provided.\u0000\u0000\u0000Originality/value\u0000To the best of the authors’ knowledge, this is among the first studies exploring how positive and negative drivers act synergically in affecting wine tourism intentions after the Covid-19 outbreak.\u0000","PeriodicalId":46955,"journal":{"name":"International Journal of Wine Business Research","volume":" ","pages":""},"PeriodicalIF":1.8,"publicationDate":"2023-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46069667","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-10DOI: 10.1108/ijwbr-05-2022-0017
C. Eusébio, M. J. Carneiro, Elisabete Figueiredo, Paulo Duarte, Maria Lúcia Pato, E. Kastenholz
Purpose Wine tourism has been growing considerably over the past decades. The literature highlights its relevance in the social, economic and cultural development of the regions where wine routes are located. However, few studies examine residents’ tourism impact perceptions and even fewer analyse the diversity of these perceptions. This study aims to fill this gap, examining this diversity according to the life-cycle stage of the wine route and residents’ involvement with wine and with tourism activities. Design/methodology/approach Data obtained from a questionnaire-based survey (N = 882) of residents from three wine routes of the Central Region of Portugal – Bairrada, Dão and Beira Interior – were used, with dimensions of perceived impacts tested for internal consistency via Cronbach’s α. T-tests and ANOVA tests were used to compare residents’ perceptions of wine tourism impacts according to the life-cycle stage of the wine route and residents’ involvement with wine and with tourism activities. Findings Generally, residents perceived that wine tourism generates more benefits than costs, with positive economic and socio cultural impacts standing out, while negative environmental and social impacts were perceived less. Some differences are observed according to the life-cycle stage of the wine route, with both the most and the least developed routes presenting more pronounced both positive and negative impact impressions in diverse dimensions. Also, a moderating effect (however not as pronounced) of working in tourism and (even less visible) of working in the wine sector is observed. Possible explanations of these findings and implications on wine route development are discussed. Originality/value This article analyses a subject of great relevance for the sustainable development of wine tourism destinations that has been little studied in the literature. Thus, relevant theoretical and empirical contributions are identified.
{"title":"How diverse are residents’ perceptions of wine tourism impacts in three Portuguese wine routes? The role of involvement with tourism, wine production and destination life-cycle stage","authors":"C. Eusébio, M. J. Carneiro, Elisabete Figueiredo, Paulo Duarte, Maria Lúcia Pato, E. Kastenholz","doi":"10.1108/ijwbr-05-2022-0017","DOIUrl":"https://doi.org/10.1108/ijwbr-05-2022-0017","url":null,"abstract":"\u0000Purpose\u0000Wine tourism has been growing considerably over the past decades. The literature highlights its relevance in the social, economic and cultural development of the regions where wine routes are located. However, few studies examine residents’ tourism impact perceptions and even fewer analyse the diversity of these perceptions. This study aims to fill this gap, examining this diversity according to the life-cycle stage of the wine route and residents’ involvement with wine and with tourism activities.\u0000\u0000\u0000Design/methodology/approach\u0000Data obtained from a questionnaire-based survey (N = 882) of residents from three wine routes of the Central Region of Portugal – Bairrada, Dão and Beira Interior – were used, with dimensions of perceived impacts tested for internal consistency via Cronbach’s α. T-tests and ANOVA tests were used to compare residents’ perceptions of wine tourism impacts according to the life-cycle stage of the wine route and residents’ involvement with wine and with tourism activities.\u0000\u0000\u0000Findings\u0000Generally, residents perceived that wine tourism generates more benefits than costs, with positive economic and socio cultural impacts standing out, while negative environmental and social impacts were perceived less. Some differences are observed according to the life-cycle stage of the wine route, with both the most and the least developed routes presenting more pronounced both positive and negative impact impressions in diverse dimensions. Also, a moderating effect (however not as pronounced) of working in tourism and (even less visible) of working in the wine sector is observed. Possible explanations of these findings and implications on wine route development are discussed.\u0000\u0000\u0000Originality/value\u0000This article analyses a subject of great relevance for the sustainable development of wine tourism destinations that has been little studied in the literature. Thus, relevant theoretical and empirical contributions are identified.\u0000","PeriodicalId":46955,"journal":{"name":"International Journal of Wine Business Research","volume":" ","pages":""},"PeriodicalIF":1.8,"publicationDate":"2023-01-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44946123","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-06DOI: 10.1108/ijwbr-07-2022-0024
Anupama S. Kotur
Purpose This paper aims to systematically map the nature of research in the field of wine tourism experiences and suggest research agenda based on the thematic mapping. Design/methodology/approach A total of 112 articles on wine tourism experiences published between 2000 and 2022 from Scopus and Web of Science databases were analysed. Bibliometric analyses, namely, performance analysis and science mapping, were done using Biblioshiny, an R-tool. Findings The results indicate that post-2015, the subject diversified into specialised sub-themes and empirical studies were widely adopted research methods. International Journal of Wine Business Research emerged as a leading outlet for scholarly publications. The study recommends key research themes for future research in the area. Originality/value To the best of the author’s knowledge, this is the first bibliometric analysis-based study on wine tourism experiences. The research agenda discussed can help initiate scholarly discussions in this area.
目的本文旨在系统地描绘葡萄酒旅游体验领域的研究性质，并提出基于主题映射的研究议程。设计/方法/方法分析了Scopus和Web of Science数据库在2000年至2022年间发表的112篇关于葡萄酒旅游体验的文章。文献计量分析，即绩效分析和科学制图，是使用R工具Biblioshing进行的。研究结果表明，2015年后，该主题多样化为专门的子主题，实证研究被广泛采用。《国际葡萄酒商业研究杂志》成为学术出版物的主要渠道。该研究为该领域未来的研究提出了关键研究主题。原创性/价值据作者所知，这是第一次基于文献计量分析的葡萄酒旅游体验研究。所讨论的研究议程有助于启动这一领域的学术讨论。
{"title":"A bibliometric review of research in wine tourism experiences: insights and future research directions","authors":"Anupama S. Kotur","doi":"10.1108/ijwbr-07-2022-0024","DOIUrl":"https://doi.org/10.1108/ijwbr-07-2022-0024","url":null,"abstract":"\u0000Purpose\u0000This paper aims to systematically map the nature of research in the field of wine tourism experiences and suggest research agenda based on the thematic mapping.\u0000\u0000\u0000Design/methodology/approach\u0000A total of 112 articles on wine tourism experiences published between 2000 and 2022 from Scopus and Web of Science databases were analysed. Bibliometric analyses, namely, performance analysis and science mapping, were done using Biblioshiny, an R-tool.\u0000\u0000\u0000Findings\u0000The results indicate that post-2015, the subject diversified into specialised sub-themes and empirical studies were widely adopted research methods. International Journal of Wine Business Research emerged as a leading outlet for scholarly publications. The study recommends key research themes for future research in the area.\u0000\u0000\u0000Originality/value\u0000To the best of the author’s knowledge, this is the first bibliometric analysis-based study on wine tourism experiences. The research agenda discussed can help initiate scholarly discussions in this area.\u0000","PeriodicalId":46955,"journal":{"name":"International Journal of Wine Business Research","volume":" ","pages":""},"PeriodicalIF":1.8,"publicationDate":"2023-01-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48220817","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-22DOI: 10.1108/ijwbr-01-2022-0006
Genevieve d'Ament, A. Saliba, Tahmid Nayeem
Purpose The prevalence of visually splendid multi-million-dollar cellar doors (CDs) builds an assumption that bricks and mortar create the co-created cellar door experience (CDE). This study aims to determine what attracts the visual attention of staff and customers during a CDE at three visual designs of CD: lively, stylised and simple. Design/methodology/approach A total of 23 customers and five staff consented to record their CDEs using TobiiPro2 glasses with 35 recordings providing 993 min for analysis with Tobii Pro Lab. Twenty-five areas of interest were used to calculate fixation and visit metrics. Findings The most attended elements of a co-created CDE were staff and faces. Attention is less influenced by the design of CD, whereas staff significantly influence attention. Research limitations/implications The findings are valuable to the industry as they highlight the importance of human resources to a winery business, an increasingly casualised workforce. Future research could focus on staffing needs, including training and performance during experience delivery, with the expectation of increasing profitability. Originality/value To the best of the authors’ knowledge, this study is the first to analyse objective recordings of staff and customer visual attention during their experience.
{"title":"What are you looking at? Visual attention during the co-created cellar door experience: customer and staff perspectives from Australian experiences","authors":"Genevieve d'Ament, A. Saliba, Tahmid Nayeem","doi":"10.1108/ijwbr-01-2022-0006","DOIUrl":"https://doi.org/10.1108/ijwbr-01-2022-0006","url":null,"abstract":"\u0000Purpose\u0000The prevalence of visually splendid multi-million-dollar cellar doors (CDs) builds an assumption that bricks and mortar create the co-created cellar door experience (CDE). This study aims to determine what attracts the visual attention of staff and customers during a CDE at three visual designs of CD: lively, stylised and simple.\u0000\u0000\u0000Design/methodology/approach\u0000A total of 23 customers and five staff consented to record their CDEs using TobiiPro2 glasses with 35 recordings providing 993 min for analysis with Tobii Pro Lab. Twenty-five areas of interest were used to calculate fixation and visit metrics.\u0000\u0000\u0000Findings\u0000The most attended elements of a co-created CDE were staff and faces. Attention is less influenced by the design of CD, whereas staff significantly influence attention.\u0000\u0000\u0000Research limitations/implications\u0000The findings are valuable to the industry as they highlight the importance of human resources to a winery business, an increasingly casualised workforce. Future research could focus on staffing needs, including training and performance during experience delivery, with the expectation of increasing profitability.\u0000\u0000\u0000Originality/value\u0000To the best of the authors’ knowledge, this study is the first to analyse objective recordings of staff and customer visual attention during their experience.\u0000","PeriodicalId":46955,"journal":{"name":"International Journal of Wine Business Research","volume":" ","pages":""},"PeriodicalIF":1.8,"publicationDate":"2022-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44182754","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-22DOI: 10.1108/ijwbr-10-2021-0056
Wakuo Saito, T. Nakatsuma
Purpose This paper aims to formulate a hedonic pricing model for Japanese rice wine, sake, via hierarchical Bayesian modeling estimated using an efficient Markov chain Monte Carlo (MCMC) method. Using the estimated model, the authors examine how producing regions, rice breeds and taste characteristics affect sake prices. Design/methodology/approach The datasets in the estimation consist of cross-sectional observations of 403 sake brands, which include sake prices, taste indicators, premium categories, rice breeds and regional dummy variables. Data were retrieved from Rakuten, Japan’s largest online shopping site. The authors used the Bayesian estimation of the hedonic pricing model and used an ancillarity–sufficiency interweaving strategy to improve the sampling efficiency of MCMC. Findings The estimation results indicate that Japanese consumers value sweeter sake more, and the price of sake reflects the cost of rice preprocessing only for the most-expensive category of sake. No distinctive differences were identified among rice breeds or producing regions in the hedonic pricing model. Originality/value To the best of the authors’ knowledge, this study is the first to estimate a hedonic pricing model of sake, despite the rich literature on alcoholic beverages. The findings may contribute new insights into consumer preference and proper pricing for sake breweries and distributors venturing into the e-commerce market.
{"title":"Hierarchical Bayesian hedonic regression analysis of Japanese rice wine: is the price right?","authors":"Wakuo Saito, T. Nakatsuma","doi":"10.1108/ijwbr-10-2021-0056","DOIUrl":"https://doi.org/10.1108/ijwbr-10-2021-0056","url":null,"abstract":"\u0000Purpose\u0000This paper aims to formulate a hedonic pricing model for Japanese rice wine, sake, via hierarchical Bayesian modeling estimated using an efficient Markov chain Monte Carlo (MCMC) method. Using the estimated model, the authors examine how producing regions, rice breeds and taste characteristics affect sake prices.\u0000\u0000\u0000Design/methodology/approach\u0000The datasets in the estimation consist of cross-sectional observations of 403 sake brands, which include sake prices, taste indicators, premium categories, rice breeds and regional dummy variables. Data were retrieved from Rakuten, Japan’s largest online shopping site. The authors used the Bayesian estimation of the hedonic pricing model and used an ancillarity–sufficiency interweaving strategy to improve the sampling efficiency of MCMC.\u0000\u0000\u0000Findings\u0000The estimation results indicate that Japanese consumers value sweeter sake more, and the price of sake reflects the cost of rice preprocessing only for the most-expensive category of sake. No distinctive differences were identified among rice breeds or producing regions in the hedonic pricing model.\u0000\u0000\u0000Originality/value\u0000To the best of the authors’ knowledge, this study is the first to estimate a hedonic pricing model of sake, despite the rich literature on alcoholic beverages. The findings may contribute new insights into consumer preference and proper pricing for sake breweries and distributors venturing into the e-commerce market.\u0000","PeriodicalId":46955,"journal":{"name":"International Journal of Wine Business Research","volume":" ","pages":""},"PeriodicalIF":1.8,"publicationDate":"2022-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45546049","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-10-25DOI: 10.1108/ijwbr-04-2022-0013
Hatice Cifci, Gizem Kandemir Altunel, Oguz Taspinar, Ibrahim Cifci
Purpose The purpose of this study is to demystify the authenticity dimensions of wine experience with the locally guided tour in the meal-sharing economy, drawing on travellers' online reviews at Withlocals for French locally guided wine tours. Design/methodology/approach The qualitative research approach was performed through the thematic analysis of 940 online reviews from Withlocals. The coding phase was completed based on a three-step coding process (i.e. open, axial and selective coding), as all reviews that were gathered were related to locally guided wine tours rather than only wine-sharing activities. Findings The findings of this study demonstrated four interrelated authenticity dimensions: the taste of terroir, local atmosphere, oenological knowledge and local insight. The results of this study also notably showed that all reviews were primarily positive; travellers expressed their satisfaction with wine tours at Withlocals and often mentioned their re-purchase intentions as well as advising wine tours in the meal-sharing economy. Practical implications Several worthy theoretical and practical implications were discussed for local tour guides to improve their tour quality more authentically. The results also demonstrate that locally guided wine tours in the meal-sharing economy were regarded as a multidimensional activity that provides a better discovery of a wine destination. Originality/value Despite the large volume of generic meal-sharing economy experience studies, the authenticity experience of the locally guided wine tours has been surprisingly omitted by scholars. Therefore, this study contributes to the sharing economy literature through wine experience by addressing the authenticity dimensions of the locally guided wine tours in the meal-sharing economy.
{"title":"Demystifying the authenticity experience of locally guided wine tours in the meal-sharing economy","authors":"Hatice Cifci, Gizem Kandemir Altunel, Oguz Taspinar, Ibrahim Cifci","doi":"10.1108/ijwbr-04-2022-0013","DOIUrl":"https://doi.org/10.1108/ijwbr-04-2022-0013","url":null,"abstract":"\u0000Purpose\u0000The purpose of this study is to demystify the authenticity dimensions of wine experience with the locally guided tour in the meal-sharing economy, drawing on travellers' online reviews at Withlocals for French locally guided wine tours.\u0000\u0000\u0000Design/methodology/approach\u0000The qualitative research approach was performed through the thematic analysis of 940 online reviews from Withlocals. The coding phase was completed based on a three-step coding process (i.e. open, axial and selective coding), as all reviews that were gathered were related to locally guided wine tours rather than only wine-sharing activities.\u0000\u0000\u0000Findings\u0000The findings of this study demonstrated four interrelated authenticity dimensions: the taste of terroir, local atmosphere, oenological knowledge and local insight. The results of this study also notably showed that all reviews were primarily positive; travellers expressed their satisfaction with wine tours at Withlocals and often mentioned their re-purchase intentions as well as advising wine tours in the meal-sharing economy.\u0000\u0000\u0000Practical implications\u0000Several worthy theoretical and practical implications were discussed for local tour guides to improve their tour quality more authentically. The results also demonstrate that locally guided wine tours in the meal-sharing economy were regarded as a multidimensional activity that provides a better discovery of a wine destination.\u0000\u0000\u0000Originality/value\u0000Despite the large volume of generic meal-sharing economy experience studies, the authenticity experience of the locally guided wine tours has been surprisingly omitted by scholars. Therefore, this study contributes to the sharing economy literature through wine experience by addressing the authenticity dimensions of the locally guided wine tours in the meal-sharing economy.\u0000","PeriodicalId":46955,"journal":{"name":"International Journal of Wine Business Research","volume":" ","pages":""},"PeriodicalIF":1.8,"publicationDate":"2022-10-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46053932","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-13DOI: 10.1108/ijwbr-09-2021-0052
Juan M. C. Larrosa, Emiliano Gutiérrez, Gonzalo R. Ramírez Muñoz de Toro, Juan I. Uriarte
Purpose The purpose of the study is to investigate micro determinants for dynamic wine pricing in Argentina. We test whether attributes and time affect the price rate of change. The rate of change is selected given the inflationary context of the country. The analysis provides valuable information for wine marketing decisions. Design/methodology/approach The modeling approach relies on panel data analysis for exploiting the data cross-section and time dimension. The contribution explores a massive price dataset at a weekly frequency. The dependent variable is the weekly price variation rate for product/wine and covariates are attributes, time and nominal variables. Given that endogeneity issues arose, the estimations rely on a two-stage least squares and instrumental variables with cluster-robust errors. Findings Estimations show that attributes, time and cost variables are statistically significant, with clear seasonal patterns and quality segmentation affecting pricing: wines made out of specific grapes such as Chenin, Merlot and Seedling or composing a broad category such as red wine, exhibit price undershooting (price rate of change below average). On the other hand, wines out of grapes such as Bonarda, Margaux, Mistela, Moscatel, Oporto, Tannat and Sauvignon Blanc show price overshooting (rate of change above average). In summary, wine made from determined grapes and specific wineries show divergent pricing. Research limitations/implications Covariates such as alcohol content, label descriptor information, winery history, substitute competition and vintage, among others, have not been considered given that the research analyzes more than 750 wine products. Another limitation is that the work does not explore many time-series covariates, such as promotions and idiosyncratic shocks. Practical implications The contribution presents new information on wine pricing patterns affected by weeks, months and years, including the effect of the prolonged 2020 Argentine lockdown. It also analyzes estimations on pricing at the level of grape/blend and wineries previously unknown in this market. The information can influence inventory decisions on the side of the sellers and purchase decisions on the side of consumers. Social implications The analysis includes fine but also low-cost wines that form part of the diet of low-income families in the country. The work detects a divergent pattern in pricing divided by the quality/price of the wine. It also presents information on price timing that may help consumers in the best moment to buy. Originality/value The contribution analyzes unprecedented information on weekly wine prices and presents evidence of pricing tactics from a point-of-sale perspective: It identifies different adjustment speeds related to product features and time effects.
{"title":"A dynamic analysis of wine pricing in Argentina","authors":"Juan M. C. Larrosa, Emiliano Gutiérrez, Gonzalo R. Ramírez Muñoz de Toro, Juan I. Uriarte","doi":"10.1108/ijwbr-09-2021-0052","DOIUrl":"https://doi.org/10.1108/ijwbr-09-2021-0052","url":null,"abstract":"\u0000Purpose\u0000The purpose of the study is to investigate micro determinants for dynamic wine pricing in Argentina. We test whether attributes and time affect the price rate of change. The rate of change is selected given the inflationary context of the country. The analysis provides valuable information for wine marketing decisions.\u0000\u0000\u0000Design/methodology/approach\u0000The modeling approach relies on panel data analysis for exploiting the data cross-section and time dimension. The contribution explores a massive price dataset at a weekly frequency. The dependent variable is the weekly price variation rate for product/wine and covariates are attributes, time and nominal variables. Given that endogeneity issues arose, the estimations rely on a two-stage least squares and instrumental variables with cluster-robust errors.\u0000\u0000\u0000Findings\u0000Estimations show that attributes, time and cost variables are statistically significant, with clear seasonal patterns and quality segmentation affecting pricing: wines made out of specific grapes such as Chenin, Merlot and Seedling or composing a broad category such as red wine, exhibit price undershooting (price rate of change below average). On the other hand, wines out of grapes such as Bonarda, Margaux, Mistela, Moscatel, Oporto, Tannat and Sauvignon Blanc show price overshooting (rate of change above average). In summary, wine made from determined grapes and specific wineries show divergent pricing.\u0000\u0000\u0000Research limitations/implications\u0000Covariates such as alcohol content, label descriptor information, winery history, substitute competition and vintage, among others, have not been considered given that the research analyzes more than 750 wine products. Another limitation is that the work does not explore many time-series covariates, such as promotions and idiosyncratic shocks.\u0000\u0000\u0000Practical implications\u0000The contribution presents new information on wine pricing patterns affected by weeks, months and years, including the effect of the prolonged 2020 Argentine lockdown. It also analyzes estimations on pricing at the level of grape/blend and wineries previously unknown in this market. The information can influence inventory decisions on the side of the sellers and purchase decisions on the side of consumers.\u0000\u0000\u0000Social implications\u0000The analysis includes fine but also low-cost wines that form part of the diet of low-income families in the country. The work detects a divergent pattern in pricing divided by the quality/price of the wine. It also presents information on price timing that may help consumers in the best moment to buy.\u0000\u0000\u0000Originality/value\u0000The contribution analyzes unprecedented information on weekly wine prices and presents evidence of pricing tactics from a point-of-sale perspective: It identifies different adjustment speeds related to product features and time effects.\u0000","PeriodicalId":46955,"journal":{"name":"International Journal of Wine Business Research","volume":" ","pages":""},"PeriodicalIF":1.8,"publicationDate":"2022-09-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45678590","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-16DOI: 10.1108/ijwbr-10-2021-0054
Philippe Masset, Alexandre Mondoux, Jean‐Philippe Weisskopf
Purpose This study aims to identify the price determinants of fine wines in a small and competitive market. These characteristics are found in many lesser-known wine-producing countries and are often difficult to analyse because of lack of data. Design/methodology/approach This study hand-collects and transcribes wine-related data for 149 Swiss wineries and 2,454 individual wines over the period 2014–2018 directly from wine lists provided by wineries. This study uses multivariate ordinary least squares regressions to analyse the relation between wine attributes and prices and to assess the effect of a currency shock caused by the sudden appreciation of the Swiss franc in 2015 as well as a reduction in information asymmetries induced by the novel coverage of Swiss wines by The Wine Advocate. Findings Prices mainly depend on collective reputation, production techniques and product positioning. Surprisingly, following a sharp appreciation of the Swiss franc, producers did not reduce prices. The arrival of a highly influential wine expert on the market also had a positive price effect on rated wines and producers. Both hint at wineries attempting to position themselves relative to competitors. Originality/value Few studies examine the price drivers in lesser-known wine markets, where competition is fierce. This study’s results show that wine pricing differs from other more famous and larger wine regions. In addition, to the best of the authors’ knowledge, this study is also the first to analyse the impact of a currency shock and a reduction in information asymmetries on wine prices.
{"title":"Fine wine pricing in a small and highly competitive market","authors":"Philippe Masset, Alexandre Mondoux, Jean‐Philippe Weisskopf","doi":"10.1108/ijwbr-10-2021-0054","DOIUrl":"https://doi.org/10.1108/ijwbr-10-2021-0054","url":null,"abstract":"\u0000Purpose\u0000This study aims to identify the price determinants of fine wines in a small and competitive market. These characteristics are found in many lesser-known wine-producing countries and are often difficult to analyse because of lack of data.\u0000\u0000\u0000Design/methodology/approach\u0000This study hand-collects and transcribes wine-related data for 149 Swiss wineries and 2,454 individual wines over the period 2014–2018 directly from wine lists provided by wineries. This study uses multivariate ordinary least squares regressions to analyse the relation between wine attributes and prices and to assess the effect of a currency shock caused by the sudden appreciation of the Swiss franc in 2015 as well as a reduction in information asymmetries induced by the novel coverage of Swiss wines by The Wine Advocate.\u0000\u0000\u0000Findings\u0000Prices mainly depend on collective reputation, production techniques and product positioning. Surprisingly, following a sharp appreciation of the Swiss franc, producers did not reduce prices. The arrival of a highly influential wine expert on the market also had a positive price effect on rated wines and producers. Both hint at wineries attempting to position themselves relative to competitors.\u0000\u0000\u0000Originality/value\u0000Few studies examine the price drivers in lesser-known wine markets, where competition is fierce. This study’s results show that wine pricing differs from other more famous and larger wine regions. In addition, to the best of the authors’ knowledge, this study is also the first to analyse the impact of a currency shock and a reduction in information asymmetries on wine prices.\u0000","PeriodicalId":46955,"journal":{"name":"International Journal of Wine Business Research","volume":" ","pages":""},"PeriodicalIF":1.8,"publicationDate":"2022-08-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48838146","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-26DOI: 10.1108/ijwbr-11-2021-0060
A. Rihn, K. Jensen, David W. Hughes
Purpose This study aims to provide insights on how different sources of information concerning a quality assurance program (QAP) influence consumers’ wine purchase likelihood, profiles of consumers most likely to use QAPs (demographics, wine consumption and expenditures, wine involvement behaviors) and consumer attitudes toward QAPs. Design/methodology/approach Data are from a 2021 survey of 1,191 wine consumers in Tennessee and other US states. A multiple indicators multiple causes model is used to estimate how consumer demographics, wine consumption and expenditure patterns and several wine-involvement measures influence likelihood of using QAPs from eight provider sources when making wine purchase decisions. Sources include university, government, third-party certifiers, wineries and wine associations at the state, regional, national and international levels. Findings Wine consumers have an interest in QAP information when making wine purchase decisions. Not all QAP provider information is used equally, with almost 69% of the sample indicating the use of state wine association QAPs, but less than 44% indicating the use of government agency QAPs or third-party QAPs. Wine consumers’ demographics also influence the use of QAP information. Males, higher income consumers, residing outside of Tennessee and more wine-involved consumers are more likely to use QAPs. Consumers view QAPs as indicators of overall wine quality, ingredient quality and wine consistency rather than necessarily a means of building knowledge about local wines. Originality/value To the best of the authors’ knowledge, this paper is the first to examine not only QAP use from multiple providers but also how demographics, wine consumption, wine expenditures and wine-involvement impact QAP use.
{"title":"Quality assurance program provider’s influence on wine purchases among Tennessee and U.S. consumers: a multiple indicators multiple causes model analysis","authors":"A. Rihn, K. Jensen, David W. Hughes","doi":"10.1108/ijwbr-11-2021-0060","DOIUrl":"https://doi.org/10.1108/ijwbr-11-2021-0060","url":null,"abstract":"\u0000Purpose\u0000This study aims to provide insights on how different sources of information concerning a quality assurance program (QAP) influence consumers’ wine purchase likelihood, profiles of consumers most likely to use QAPs (demographics, wine consumption and expenditures, wine involvement behaviors) and consumer attitudes toward QAPs.\u0000\u0000\u0000Design/methodology/approach\u0000Data are from a 2021 survey of 1,191 wine consumers in Tennessee and other US states. A multiple indicators multiple causes model is used to estimate how consumer demographics, wine consumption and expenditure patterns and several wine-involvement measures influence likelihood of using QAPs from eight provider sources when making wine purchase decisions. Sources include university, government, third-party certifiers, wineries and wine associations at the state, regional, national and international levels.\u0000\u0000\u0000Findings\u0000Wine consumers have an interest in QAP information when making wine purchase decisions. Not all QAP provider information is used equally, with almost 69% of the sample indicating the use of state wine association QAPs, but less than 44% indicating the use of government agency QAPs or third-party QAPs. Wine consumers’ demographics also influence the use of QAP information. Males, higher income consumers, residing outside of Tennessee and more wine-involved consumers are more likely to use QAPs. Consumers view QAPs as indicators of overall wine quality, ingredient quality and wine consistency rather than necessarily a means of building knowledge about local wines.\u0000\u0000\u0000Originality/value\u0000To the best of the authors’ knowledge, this paper is the first to examine not only QAP use from multiple providers but also how demographics, wine consumption, wine expenditures and wine-involvement impact QAP use.\u0000","PeriodicalId":46955,"journal":{"name":"International Journal of Wine Business Research","volume":"1 1","pages":""},"PeriodicalIF":1.8,"publicationDate":"2022-07-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41491529","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In the last week of February 2020, Sfriso Winery, a small, family-owned winery in the countryside of northeastern Italy, was forced to indefinitely suspend operations as one of the first wine businesses affected by the crisis resulting from the Coronavirus pandemic. The prospect of indefinite delays affecting their traditional distribution model forced the husband and wife team of Pier Sfriso and Réka Háros to rely on innovation as a means to find new customers. With the couple predominantly relying on tourism for new client acquisition before COVID-19, the prospect of attracting enough customers via alternative means appeared daunting. The impact of COVID-19 hit when a commercially life-saving order fell through in the early weeks of the pandemic. This small business in a global market suddenly became impacted by a crisis. The challenge to this husband and wife team at Sfriso Winery was to thus find a way to turn this constraint in traditional sales revenues into a profitable market opportunity. This case thus explores two key research questions. Firstly, how can a small business identify a market opportunity in the midst of a supply chain crisis? Secondly, how does a little-known winery create sufficient demand using electronic word-of-mouth? The Sfrisos’ responses to these two questions resulted in a defaulted sale of 6000 bottles of wine becoming the centerpiece of a successful online campaign. #The6000Project was born. The case follows the impact of the COVID-19 crisis on a small wine business. This case illustrates how a little-known winery, in a little-known winemaking village was able to utilize knowledge of marketing as a means to identify an opportunity during a crisis. By utilizing the advantages of online communications via a social media campaign, the owners succeeded in attracting enough new consumers to their small brand. This research project is ideally run as a 2-stage, multimedia case study. The case study is outlined in the following pages, as two sets of supports: for the case moderator(s), and for case participants. This case would be valuable for any wine producer wanting to follow a template for identifying opportunity in the midst of a crisis, and/or any business wanting to investigate means for utilizing social media for the purpose of initiating a crowdfunding campaign when limited funds are available for marketing.
{"title":"The6000Project: How a Small Winery’s Crisis Became a Social Media Crowdfunding Success","authors":"D. Wilson, Réka Háros","doi":"10.26813/001c.36825","DOIUrl":"https://doi.org/10.26813/001c.36825","url":null,"abstract":"In the last week of February 2020, Sfriso Winery, a small, family-owned winery in the countryside of northeastern Italy, was forced to indefinitely suspend operations as one of the first wine businesses affected by the crisis resulting from the Coronavirus pandemic. The prospect of indefinite delays affecting their traditional distribution model forced the husband and wife team of Pier Sfriso and Réka Háros to rely on innovation as a means to find new customers. With the couple predominantly relying on tourism for new client acquisition before COVID-19, the prospect of attracting enough customers via alternative means appeared daunting. The impact of COVID-19 hit when a commercially life-saving order fell through in the early weeks of the pandemic. This small business in a global market suddenly became impacted by a crisis. The challenge to this husband and wife team at Sfriso Winery was to thus find a way to turn this constraint in traditional sales revenues into a profitable market opportunity. This case thus explores two key research questions. Firstly, how can a small business identify a market opportunity in the midst of a supply chain crisis? Secondly, how does a little-known winery create sufficient demand using electronic word-of-mouth? The Sfrisos’ responses to these two questions resulted in a defaulted sale of 6000 bottles of wine becoming the centerpiece of a successful online campaign. #The6000Project was born. The case follows the impact of the COVID-19 crisis on a small wine business. This case illustrates how a little-known winery, in a little-known winemaking village was able to utilize knowledge of marketing as a means to identify an opportunity during a crisis. By utilizing the advantages of online communications via a social media campaign, the owners succeeded in attracting enough new consumers to their small brand. This research project is ideally run as a 2-stage, multimedia case study. The case study is outlined in the following pages, as two sets of supports: for the case moderator(s), and for case participants. This case would be valuable for any wine producer wanting to follow a template for identifying opportunity in the midst of a crisis, and/or any business wanting to investigate means for utilizing social media for the purpose of initiating a crowdfunding campaign when limited funds are available for marketing.","PeriodicalId":46955,"journal":{"name":"International Journal of Wine Business Research","volume":"17 1","pages":""},"PeriodicalIF":1.8,"publicationDate":"2022-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88898226","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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