Pub Date : 2023-12-01DOI: 10.9770/jesi.2023.11.2(10)
Adriana Vasiľková
. Throughout human history, there has never been a single line of organisation of society. The implementation of different ideas has always been carried out as a project developed because of the real needs of people. Numerous projects have become established and continued to the present day. However, a lot of them degenerated and changed the image of the world in such a way that they became the cause of conflicts. There has also been fragmentation in the implementation of human desire for peace but also desires for rebellion and rejection of inherited cultural or political patterns. We chose pacifism and extremism to compare two forms of the image of the world throughout history. Pacifism is one of the few movements or ideologies which tolerates any national, religious, cultural, or identity-building diversity, and as such, automatically becomes the opposite of extremism, which in its essence either negates or completely denies diversity or plurality. The primary aim of this article is to analyse the mottos of pacifism, to emphasise the universality of its principles as one of the possible defence mechanisms against the spread of aggressive, polarised, and militant tendencies which jeopardise individual societies, and to point out the potential of mutual influence between the constructs so diverse as pacifism and extremism.
{"title":"Role of ideology in social and political development (extremism and pacifism)","authors":"Adriana Vasiľková","doi":"10.9770/jesi.2023.11.2(10)","DOIUrl":"https://doi.org/10.9770/jesi.2023.11.2(10)","url":null,"abstract":". Throughout human history, there has never been a single line of organisation of society. The implementation of different ideas has always been carried out as a project developed because of the real needs of people. Numerous projects have become established and continued to the present day. However, a lot of them degenerated and changed the image of the world in such a way that they became the cause of conflicts. There has also been fragmentation in the implementation of human desire for peace but also desires for rebellion and rejection of inherited cultural or political patterns. We chose pacifism and extremism to compare two forms of the image of the world throughout history. Pacifism is one of the few movements or ideologies which tolerates any national, religious, cultural, or identity-building diversity, and as such, automatically becomes the opposite of extremism, which in its essence either negates or completely denies diversity or plurality. The primary aim of this article is to analyse the mottos of pacifism, to emphasise the universality of its principles as one of the possible defence mechanisms against the spread of aggressive, polarised, and militant tendencies which jeopardise individual societies, and to point out the potential of mutual influence between the constructs so diverse as pacifism and extremism.","PeriodicalId":47127,"journal":{"name":"Entrepreneurship and Sustainability Issues","volume":"89 8","pages":""},"PeriodicalIF":1.7,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139020947","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-01DOI: 10.9770/jesi.2023.11.2(8)
Radoslav Ivančík, Dagmar Nováková
. Conspiracy theories represent one of the phenomena of today's modern information society. They have occurred in human society in every historical period. They are nothing new
.阴谋论是当今现代信息社会的现象之一。在人类社会的各个历史时期都曾出现过。它们并不新鲜
{"title":"On the motives of belief in conspiracy theories","authors":"Radoslav Ivančík, Dagmar Nováková","doi":"10.9770/jesi.2023.11.2(8)","DOIUrl":"https://doi.org/10.9770/jesi.2023.11.2(8)","url":null,"abstract":". Conspiracy theories represent one of the phenomena of today's modern information society. They have occurred in human society in every historical period. They are nothing new","PeriodicalId":47127,"journal":{"name":"Entrepreneurship and Sustainability Issues","volume":"295 ","pages":""},"PeriodicalIF":1.7,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139022147","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-01DOI: 10.9770/jesi.2023.11.2(21)
K. Anguelov, Miglena Angelova
{"title":"Basic principles in evaluation of fast-growing companies operating in innovation-intensive industries","authors":"K. Anguelov, Miglena Angelova","doi":"10.9770/jesi.2023.11.2(21)","DOIUrl":"https://doi.org/10.9770/jesi.2023.11.2(21)","url":null,"abstract":"","PeriodicalId":47127,"journal":{"name":"Entrepreneurship and Sustainability Issues","volume":"223 ","pages":""},"PeriodicalIF":1.7,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139025676","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-01DOI: 10.9770/jesi.2023.11.2(4)
Simona Juhásová, Ján Buleca, Jana Vancová, Katarina Melasova, Viliam Kováč
{"title":"Gender and regional disparities in income level perspectives in United States agriculture sector","authors":"Simona Juhásová, Ján Buleca, Jana Vancová, Katarina Melasova, Viliam Kováč","doi":"10.9770/jesi.2023.11.2(4)","DOIUrl":"https://doi.org/10.9770/jesi.2023.11.2(4)","url":null,"abstract":"","PeriodicalId":47127,"journal":{"name":"Entrepreneurship and Sustainability Issues","volume":"203 ","pages":""},"PeriodicalIF":1.7,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139025685","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-01DOI: 10.9770/jesi.2023.11.2(15)
Kristina Bazienė, Justinas Gargasas
{"title":"Sustainable innovative technology solutions for the energy sector","authors":"Kristina Bazienė, Justinas Gargasas","doi":"10.9770/jesi.2023.11.2(15)","DOIUrl":"https://doi.org/10.9770/jesi.2023.11.2(15)","url":null,"abstract":"","PeriodicalId":47127,"journal":{"name":"Entrepreneurship and Sustainability Issues","volume":"100 ","pages":""},"PeriodicalIF":1.7,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139015890","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-01DOI: 10.9770/jesi.2023.11.2(35)
Jana Ladvenicová, I. Košovská, M. Hudáková
. Small and medium-sized companies make up approximately 99.9 % of the total number of all companies in Slovakia. Developing these companies is an essential prerequisite for significant economic growth in our country. The paper's primary goal is to analyse the development of assets and capital of small and medium-sized companies in viticulture in Slovakia. The monitored period was 2013-2021
{"title":"Assets and capital in small and medium-sized wineries in Slovakia","authors":"Jana Ladvenicová, I. Košovská, M. Hudáková","doi":"10.9770/jesi.2023.11.2(35)","DOIUrl":"https://doi.org/10.9770/jesi.2023.11.2(35)","url":null,"abstract":". Small and medium-sized companies make up approximately 99.9 % of the total number of all companies in Slovakia. Developing these companies is an essential prerequisite for significant economic growth in our country. The paper's primary goal is to analyse the development of assets and capital of small and medium-sized companies in viticulture in Slovakia. The monitored period was 2013-2021","PeriodicalId":47127,"journal":{"name":"Entrepreneurship and Sustainability Issues","volume":"321 19","pages":""},"PeriodicalIF":1.7,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139021581","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-01DOI: 10.9770/jesi.2023.11.2(26)
Vendula Simotová, Martin Votava
. The goal of the paper is to identify the relationship between the amount of excise tax (ET) on tobacco products in the Czech Republic and the collection of excise tax on tobacco products into the state budget of the Czech Republic between 2013 and 2021. The development of the tax rate and the method of determining the amount of excise tax on tobacco products in the CR is illustrated using the comparison method. The relationship between the revenue for the state budget from tobacco products and the amount of excise tax on tobacco products in the CR is expressed using a regression model. Development trends of illegal tobacco products in the territory of the CR are represented using time series regression. The net revenues from the excise tax on tobacco products are calculated using the difference-in-difference method. The amount of costs incurred by the state associated with smoking is defined based on an in-depth analysis of literary resources on the Web of Science portal, where a calculation based on a percentage share of the GDP is used. The results indicate that the excise tax rates in individual years show a growing trend except for one year where there was no change in the excise tax rate. On the other hand, the results show that an increased excise tax does not automatically result in higher revenue for the state budget. Other factors influence the collection of the excise tax on tobacco products, such as illicit trade in tobacco products. It is possible to use other research methods and data sources to determine the development of illegal trade in tobacco products to calculate the amount of smoking-related costs to the state.
.本文旨在确定捷克共和国烟草产品消费税额(ET)与 2013 年至 2021 年捷克共和国国家预算烟草产品消费税征收额之间的关系。比较法说明了捷克共和国烟草产品消费税税率和税额确定方法的发展情况。使用回归模型表示了捷克共和国烟草产品国家预算收入与烟草产品消费税额之间的关系。使用时间序列回归法来表示捷克共和国境内非法烟草制品的发展趋势。烟草制品消费税的净收入采用差分法计算。根据对 Web of Science 门户网站上文学资源的深入分析,确定了国家因吸烟而产生的成本金额,其中使用了基于国内生产总值百分比份额的计算方法。结果表明,除了有一年的消费税率没有变化外,其他年份的消费税率均呈现增长趋势。另一方面,结果表明,消费税的增加并不会自动导致国家预算收入的增加。影响烟草产品消费税征收的还有其他因素,如烟草产品的非法贸易。可以使用其他研究方法和数据来源来确定烟草制品非法贸易的发展情况,从而计算出国家与吸烟相关的成本金额。
{"title":"Moral dilemma in deciding on the amount of excise tax on tobacco products in the Czech Republic","authors":"Vendula Simotová, Martin Votava","doi":"10.9770/jesi.2023.11.2(26)","DOIUrl":"https://doi.org/10.9770/jesi.2023.11.2(26)","url":null,"abstract":". The goal of the paper is to identify the relationship between the amount of excise tax (ET) on tobacco products in the Czech Republic and the collection of excise tax on tobacco products into the state budget of the Czech Republic between 2013 and 2021. The development of the tax rate and the method of determining the amount of excise tax on tobacco products in the CR is illustrated using the comparison method. The relationship between the revenue for the state budget from tobacco products and the amount of excise tax on tobacco products in the CR is expressed using a regression model. Development trends of illegal tobacco products in the territory of the CR are represented using time series regression. The net revenues from the excise tax on tobacco products are calculated using the difference-in-difference method. The amount of costs incurred by the state associated with smoking is defined based on an in-depth analysis of literary resources on the Web of Science portal, where a calculation based on a percentage share of the GDP is used. The results indicate that the excise tax rates in individual years show a growing trend except for one year where there was no change in the excise tax rate. On the other hand, the results show that an increased excise tax does not automatically result in higher revenue for the state budget. Other factors influence the collection of the excise tax on tobacco products, such as illicit trade in tobacco products. It is possible to use other research methods and data sources to determine the development of illegal trade in tobacco products to calculate the amount of smoking-related costs to the state.","PeriodicalId":47127,"journal":{"name":"Entrepreneurship and Sustainability Issues","volume":"325 1","pages":""},"PeriodicalIF":1.7,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139022983","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-01DOI: 10.9770/jesi.2023.11.2(12)
Kristina Samašonok, Margarita Išoraitė
. After assessing the relevance of sustainable development goals (hereafter SDGs) and their implementation in the context of scientific literature, this article examines the experience of research participants’ involvement in the performance of SDGs. It discusses the possibilities of managing sustainable development processes. 198 respondents participated in the research. Analytical descriptive, quantitative and statistical research methods were applied. Quantitative data analysis was performed by calculating analysis of variance (ANOVA) and percentage distribution (frequency). Using the Stjudent’s - t criterion, a comparative analysis of the evaluation of the experience of involvement in the implementation of SDGs was performed in two groups of subjects of different ages. It was identified that the respondents engage in the implementation of SDGs in both the environmental and social fields by their behaviour: they combine various means of transport during trips and participate in ecological management campaigns, help poor and vulnerable people, allocate funds for charity, support and look for ways to reduce inequality (social, gender, religion, age, etc.). However, the observed lowest estimates indicate less expressed efforts of the research participants in contributing to the implementation of SDGs by sorting waste/garbage, saving paper and electricity, and respecting the rights and needs of every person. After conducting a comparative analysis in terms of age, it was found that the expressiveness of the experience of involvement in the implementation of SDGs is different in the two groups of subjects. The results of the statistical analysis showed that the younger research participants, belonging to the age group under 35 years old, evaluated their efforts in contributing to the implementation of SDGs in both social and environmental fields with significantly higher estimates than the elder respondents belonging to the age group over 36. When evaluating the possibilities of achieving SDGs, the results of the research confirmed the importance of public education on the topics of sustainable development, as well as the importance of raising personal awareness in the family and educational institutions and encouraging young people to be more actively involved in the implementation of SDGs. Television, media and social networks are also named ways to ensure sustainable development processes. The results of the research will have a lasting value in the scientific discussion about SDGs and the possibilities of their implementation, as well as practical significance in predicting possible ways of managing sustainable development processes and creating social and environmental well-being, forming public awareness and responsibility, changing mindsets, and attitudes.
{"title":"Study of the implementation possibility of sustainable development goals","authors":"Kristina Samašonok, Margarita Išoraitė","doi":"10.9770/jesi.2023.11.2(12)","DOIUrl":"https://doi.org/10.9770/jesi.2023.11.2(12)","url":null,"abstract":". After assessing the relevance of sustainable development goals (hereafter SDGs) and their implementation in the context of scientific literature, this article examines the experience of research participants’ involvement in the performance of SDGs. It discusses the possibilities of managing sustainable development processes. 198 respondents participated in the research. Analytical descriptive, quantitative and statistical research methods were applied. Quantitative data analysis was performed by calculating analysis of variance (ANOVA) and percentage distribution (frequency). Using the Stjudent’s - t criterion, a comparative analysis of the evaluation of the experience of involvement in the implementation of SDGs was performed in two groups of subjects of different ages. It was identified that the respondents engage in the implementation of SDGs in both the environmental and social fields by their behaviour: they combine various means of transport during trips and participate in ecological management campaigns, help poor and vulnerable people, allocate funds for charity, support and look for ways to reduce inequality (social, gender, religion, age, etc.). However, the observed lowest estimates indicate less expressed efforts of the research participants in contributing to the implementation of SDGs by sorting waste/garbage, saving paper and electricity, and respecting the rights and needs of every person. After conducting a comparative analysis in terms of age, it was found that the expressiveness of the experience of involvement in the implementation of SDGs is different in the two groups of subjects. The results of the statistical analysis showed that the younger research participants, belonging to the age group under 35 years old, evaluated their efforts in contributing to the implementation of SDGs in both social and environmental fields with significantly higher estimates than the elder respondents belonging to the age group over 36. When evaluating the possibilities of achieving SDGs, the results of the research confirmed the importance of public education on the topics of sustainable development, as well as the importance of raising personal awareness in the family and educational institutions and encouraging young people to be more actively involved in the implementation of SDGs. Television, media and social networks are also named ways to ensure sustainable development processes. The results of the research will have a lasting value in the scientific discussion about SDGs and the possibilities of their implementation, as well as practical significance in predicting possible ways of managing sustainable development processes and creating social and environmental well-being, forming public awareness and responsibility, changing mindsets, and attitudes.","PeriodicalId":47127,"journal":{"name":"Entrepreneurship and Sustainability Issues","volume":"301 ","pages":""},"PeriodicalIF":1.7,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139024929","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-01DOI: 10.9770/jesi.2023.11.2(32)
Š. Slávik, N. Jankelová, I. Hudáková, Juraj Mišún
. SMEs (Small and Medium Enterprises) play a vital role in the economic and social life of the country. Existing studies mostly use proxy performance indicators and relatively general determinants of the performance of SMEs. The goal of the research is to contribute to the deepening and expansion of knowledge about the determinants of performance and growth of SMEs, while the growth and performance of SMEs are expressed by monetary indicators of actual performance, and the determinants of performance are ascertained in specific enterprises based on personal observation of the researcher. The research was conducted on a sample of 146 SMEs. Descriptive statistics, correlation and regression analysis were used to analyze the research sample. The results of the research are the positive determinants, which are the ambitions of the founder, the number of employees, the excellence of the product, the diversity of the level of education and work experience of the employees, the level of education of the employees and the managerial experience of the founder. Negative determinants are the company's age, proof of product excellence, and explicit formulation of financial goals. The originality of the research lies in the use of audited performance indicators of specific SMEs, which are influenced by the determinants identified in these SMEs' field research. Determinants are divided into positive and negative, including the intensity of their influence, further into long-term and short-term, and according to the range of influence on various performance indicators.
{"title":"Determinants of the growth of Small and Medium Enterprises","authors":"Š. Slávik, N. Jankelová, I. Hudáková, Juraj Mišún","doi":"10.9770/jesi.2023.11.2(32)","DOIUrl":"https://doi.org/10.9770/jesi.2023.11.2(32)","url":null,"abstract":". SMEs (Small and Medium Enterprises) play a vital role in the economic and social life of the country. Existing studies mostly use proxy performance indicators and relatively general determinants of the performance of SMEs. The goal of the research is to contribute to the deepening and expansion of knowledge about the determinants of performance and growth of SMEs, while the growth and performance of SMEs are expressed by monetary indicators of actual performance, and the determinants of performance are ascertained in specific enterprises based on personal observation of the researcher. The research was conducted on a sample of 146 SMEs. Descriptive statistics, correlation and regression analysis were used to analyze the research sample. The results of the research are the positive determinants, which are the ambitions of the founder, the number of employees, the excellence of the product, the diversity of the level of education and work experience of the employees, the level of education of the employees and the managerial experience of the founder. Negative determinants are the company's age, proof of product excellence, and explicit formulation of financial goals. The originality of the research lies in the use of audited performance indicators of specific SMEs, which are influenced by the determinants identified in these SMEs' field research. Determinants are divided into positive and negative, including the intensity of their influence, further into long-term and short-term, and according to the range of influence on various performance indicators.","PeriodicalId":47127,"journal":{"name":"Entrepreneurship and Sustainability Issues","volume":"73 3","pages":""},"PeriodicalIF":1.7,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139014010","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-01DOI: 10.9770/jesi.2023.11.2(25)
Petr Kučera, Daniela Cmuntová
. This paper aimed to formulate recommendations for implementing CRM systems for trading companies in the small and medium-sized enterprise segment. A content analysis of current documents was used to analyze the types and forms of CRM systems used in these companies. The essential functions a CRM system must contain were identified through structured interviews. The central part of the paper deals with the development and implementation of the CRM system. The current system was analyzed using the HOS 8 method, and its effectiveness was described. The results show that the system could be more efficient and balanced; based on these findings, it was decided to implement a new CRM system. The HOS 8 method was followed by a GAP analysis, which compares the current state of the CRM system with the expected (desired) state. Using the GAP analysis, the process of implementing the CRM system was carried out. The results of this work can be mainly used in trading companies with frequent and continuous contact with customers. However, the above analysis and procedures can also be applied to other types of firms. There are opportunities for further research in modern CRM systems such as automation, digitalization, and Artificial Intelligence. These areas will bring added value to firms and increase their competitiveness.
.本文旨在为中小型企业贸易公司实施客户关系管理系统提出建议。通过对现有文件进行内容分析,分析了这些公司使用的客户关系管理系统的类型和形式。通过结构化访谈,确定了客户关系管理系统必须包含的基本功能。论文的中心部分涉及客户关系管理系统的开发和实施。使用 HOS 8 方法对当前系统进行了分析,并对其有效性进行了说明。结果表明,该系统可以更加高效和平衡;根据这些结论,决定实施新的客户关系管理系统。在采用 HOS 8 方法之后,又进行了 GAP 分析,将客户关系管理系统的当前状态与预期(期望)状态进行比较。通过 GAP 分析,实施客户关系管理系统的过程得以展开。这项工作的成果主要可用于与客户保持频繁和持续联系的贸易公司。不过,上述分析和程序也可用于其他类型的公司。现代客户关系管理系统还有进一步研究的机会,如自动化、数字化和人工智能。这些领域将为企业带来附加值并提高其竞争力。
{"title":"Design and implementation of a CRM system to optimize business processes of a trading company","authors":"Petr Kučera, Daniela Cmuntová","doi":"10.9770/jesi.2023.11.2(25)","DOIUrl":"https://doi.org/10.9770/jesi.2023.11.2(25)","url":null,"abstract":". This paper aimed to formulate recommendations for implementing CRM systems for trading companies in the small and medium-sized enterprise segment. A content analysis of current documents was used to analyze the types and forms of CRM systems used in these companies. The essential functions a CRM system must contain were identified through structured interviews. The central part of the paper deals with the development and implementation of the CRM system. The current system was analyzed using the HOS 8 method, and its effectiveness was described. The results show that the system could be more efficient and balanced; based on these findings, it was decided to implement a new CRM system. The HOS 8 method was followed by a GAP analysis, which compares the current state of the CRM system with the expected (desired) state. Using the GAP analysis, the process of implementing the CRM system was carried out. The results of this work can be mainly used in trading companies with frequent and continuous contact with customers. However, the above analysis and procedures can also be applied to other types of firms. There are opportunities for further research in modern CRM systems such as automation, digitalization, and Artificial Intelligence. These areas will bring added value to firms and increase their competitiveness.","PeriodicalId":47127,"journal":{"name":"Entrepreneurship and Sustainability Issues","volume":"891 ","pages":""},"PeriodicalIF":1.7,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139024683","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}