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Assessing impact in global media: methods, innovations, and challenges 评估全球媒体的影响:方法、创新和挑战
IF 1.5 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2021-10-27 DOI: 10.1057/s41254-021-00240-4
Yelena Osipova-Stocker, Eulynn Shiu, Thomas Layou, S. Powers
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引用次数: 2
Soft power and media power: western foreign correspondents and the making of Brazil’s image overseas 软实力与媒体实力:西方驻外记者与巴西海外形象的塑造
IF 1.5 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2021-10-27 DOI: 10.1057/s41254-021-00247-x
César Jiménez‐Martínez
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引用次数: 2
The pandemic’s wake-up call for humanity-centered public diplomacy 大流行为以人为本的公共外交敲响了警钟
IF 1.5 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2021-10-27 DOI: 10.1057/s41254-021-00244-0
R. S. Zaharna
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引用次数: 6
A historical–discursive analytical method for studying the formulation of public diplomacy institutions 研究公共外交制度制定的历史话语分析方法
IF 1.5 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2021-10-27 DOI: 10.1057/s41254-021-00246-y
Z. Huang
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引用次数: 3
Cultural considerations and rigorous qualitative methods in public diplomacy research 公共外交研究中的文化考量与严谨的定性方法
IF 1.5 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2021-10-27 DOI: 10.1057/s41254-021-00232-4
Phillip C. Arceneaux, Lindsey M. Bier
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引用次数: 1
From Gagarin to Sputnik: the role of nostalgia in Russian public diplomacy 从加加林到人造卫星:怀旧在俄罗斯公共外交中的作用
IF 1.5 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2021-10-26 DOI: 10.1057/s41254-021-00233-3
Ilan Manor,James Pamment
In recent years, diplomats have increasingly employed nostalgic tropes in their digital communications (Surowiec and Manor 2020). As a public diplomacy instrument, nostalgia serves two ends. First, nostalgia can be used to help digital public makes sense of complex crises using historical precedent. Second, nostalgia can be used to reduce feelings of uncertainty brought about by globalization and the contestation of local traditions as well as novel planetary threats. By summoning a nation’s past to the present, the past becomes a template that illuminates the present and elucidates the future (Miskimmon et al. 2014). For instance, British officials have equated Brexit with the British Empire’s ‘last stand’ during WWII in which an independent UK charted its own destiny (Saunders 2020). Over the past 2 years, the Russian MFA has promoted three nostalgic campaigns on Twitter. The first, called ‘Faces of Victory,’ celebrates the heroes of the Red Army. The second commemorates important Red Army victories in WWII. Notably, in these tweets, the Red Army is re-imagined as a diverse people’s army, a fighting force that represented the diversity of the USSR as its soldiers belonged to different religions, nationalities, and ethnicities. Concurrently, the Russian MFA has used Twitter to lambast Baltic States for re-writing history by ignoring the Red Army’s role in the defeat of Nazi Germany (Manor 2019) (Fig. 1). The third campaign commemorates the flight of Cosmonaut Yuri Gagarin. On Twitter, the MFA re-imagined the Space Race not as a global competition over hegemony, but as an endeavor that advanced all of humanity. The MFA used images from Gagarin’s personal life, as well as images from monuments to Gagarin’s flight across the world to transform the Cosmonaut from as a Russian hero to a global one. In this campaign, Russia celebrated the scientific achievements of the USSR while arguing that the USSR, and the bi-polar system, did not undermine global peace but actually benefitted all of mankind through scientific and technological advancements.1 Notably, the Russian MFA’s use of nostalgic tropes can be viewed as part of a wider effort to disseminate revisionist narratives that re-interpret history, with an emphasis on WWII. In this way, Russia’s use of nostalgic tropes differs from other states’ use of nostalgia to narrate complex crisis or reduce feelings of uncertainty following geo-political shifts (e.g., Brexit). Russia’s historic revisionism is, in part, a response to a 2019 European Parliament resolution that condemned Russia for colluding with Nazi Germany and starting WWII. The resolution also called for the removal of Soviet war memorials across Europe (Radchenko 2020). Notably, Russia’s historic revisionism, and reliance of nostalgic tropes, may be but a tool to rally domestic support in Putin, while diverting attention from Russia’s domestic woes (Sargeant 2021). For example, in a 2020 meeting of world leaders Putin discussed WWII at lengt
近年来,外交官们在数字通信中越来越多地使用怀旧的比喻(Surowiec和Manor 2020)。作为一种公共外交工具,怀旧有两个目的。首先,怀旧可以用来帮助数字公众利用历史先例理解复杂的危机。其次,怀旧可以用来减少全球化和地方传统的争夺以及新的地球威胁所带来的不确定感。通过将一个国家的过去召唤到现在,过去成为照亮现在和阐明未来的模板(Miskimmon et al. 2014)。例如,英国官员将脱欧与大英帝国在二战期间的“最后一战”等同起来,在这场战争中,独立的英国决定了自己的命运(Saunders 2020)。在过去的两年里,俄罗斯外交部在推特上发起了三次怀旧活动。第一幅名为“胜利的面孔”,歌颂红军的英雄们。第二个纪念红军在二战中的重要胜利。值得注意的是,在这些推文中,红军被重新想象成一支多元化的人民军队,一支代表苏联多样性的战斗力量,因为它的士兵属于不同的宗教、民族和种族。与此同时,俄罗斯外交部利用推特抨击波罗的海国家无视红军在击败纳粹德国中的作用,改写了历史(《庄园》2019)(图1)。第三场战役是为了纪念宇航员尤里·加加林的飞行。在推特上,外交部重新把太空竞赛想象成一场推动全人类进步的努力,而不是一场争夺霸权的全球竞争。俄罗斯外交部使用了加加林个人生活中的照片,以及纪念加加林环球飞行的纪念碑上的照片,将这位宇航员从俄罗斯英雄转变为全球英雄。在这场运动中,俄罗斯庆祝苏联的科学成就,同时认为苏联和两极制度并没有破坏全球和平,而是通过科学和技术进步使全人类受益值得注意的是,俄罗斯外交部使用怀旧的比喻可以被视为传播修正主义叙事,重新解释历史的更广泛努力的一部分,重点是第二次世界大战。因此,俄罗斯对怀旧比喻的使用不同于其他国家使用怀旧来叙述复杂的危机或减少地缘政治变化(如英国脱欧)后的不确定感。俄罗斯的历史修正主义在一定程度上是对2019年欧洲议会一项决议的回应,该决议谴责俄罗斯与纳粹德国勾结,发动了第二次世界大战。该决议还呼吁在欧洲各地拆除苏联战争纪念碑(Radchenko 2020)。值得注意的是,俄罗斯的历史修正主义和对怀旧比喻的依赖,可能只是普京争取国内支持的一种工具,同时转移人们对俄罗斯国内困境的注意力(Sargeant 2021)。例如,在2020年的世界领导人会议上,普京详细讨论了第二次世界大战,认为这场战争是波兰与纳粹德国勾结的结果(Radchenko 2020)。在这种修正主义背景下,俄罗斯外交部对红军和太空竞赛的重新想象只是一个更大努力中的一个因素,在这个更大努力中,官方和非官方数字渠道的错综复杂的网络促进了一种建立在“俄罗斯作为具有共同历史、文化和利益的盟友”和“西方作为外国帝国主义敌人”二元对立基础上的元叙事(乌克兰,危机媒体中心2020)。我们认为,怀旧情绪也是俄罗斯试图在推特上推销其covid - 19疫苗的基础。这种疫苗的名字Sputnik让人想起了苏联和太空竞赛。这个名字暗示着同样的思想*詹姆斯·帕门特James.pamment@isk.lu.se
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引用次数: 4
Celebrity diplomacy during the Covid-19 pandemic? The chief state epidemiologist as “the face of the Swedish experiment” Covid-19大流行期间的名人外交?国家首席流行病学家被称为“瑞典实验的代言人”
IF 1.5 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2021-10-26 DOI: 10.1057/s41254-021-00239-x
Annika Bergman Rosamond,Elsa Hedling
Sweden’s distinctive approach to the pandemic has challenged its public image among domestic and foreign audiences. The Swedish government has primarily based its policy on Public Health Agency recommendations of physical distancing, rather than the adoption of new legislative measures issued by the cabinet and legislature. This approach has been critiqued, since it is based on liberal voluntary recommendations and nudging, as opposed to a strict lockdown of society. The Swedish take on Covid-19 then stands out internationally, not the least in comparison to its Scandinavian neighbors Denmark and Norway, two states that have opted for a more restrictive approach. Sweden’s high Covidrelated death toll has been linked to the country’s distinctive non-lockdown approach. Of importance, here is the Swedish government’s tendency to rely almost exclusively on the knowledge and expertise of the Public Health Agency rather than government-led policy-making. Chief State Epidemiologist Anders Tegnell has become “the face of the Swedish experiment”, increasingly known to global audiences, having acquired celebrity power, enabling him to influence the image of Sweden abroad. The perception of Tegnell’s influence has even led some of his most vocal critics to accuse him of deception and in so doing damaging the image of Sweden abroad (Pamment 2021). Yet, Tegnell’s acquired celebrity status is of a particular kind, and as such, is not located within the entertainment industry or common understandings of popular culture. Neither is Anders Tegnell a celebrity politician (Pace & Bergman Rosamond 2018, Wheeler 2013)—he is not an internationally recognized world leader nor located within the traditional institution of state-centered diplomacy. The absence of symbolic leadership on the part of more traditional Swedish political actors, combined with the decision to strictly follow the recommendations of scientists, nonetheless have led to a pronounced focus on Tegnell’s persona in traditional and digital media worldwide. Tegnell’s celebrity status, moreover, has been magnified by the urgency of the global health crisis itself, with Covid19 being the subject of many debates in the public sphere. In particular commentators have sought to understand the distinctiveness of the Swedish approach to Covid-19 and the absence of thoroughgoing restrictions. In his role as an expert civil servant, Tegnell represents the Public Health Agency’s efforts of “health diplomacy”, but his performance during the pandemic, and the reception thereof, surpasses the anonymous role of an expert advisor. Thus, Sweden’s Chief State Epidemiologist Anders Tegnell embodies traits of a celebrity diplomat by becoming the most visible public face of Sweden’s outlier Covid-19 strategy. Indeed, celebrities come in different shapes and forms, including entertainers, influencers, CEOs of big corporate entities such as Bill Gates, public intellectuals and many others (Bergman Rosamond & Gregoratti 2019).
瑞典对这一流行病采取的独特做法挑战了其在国内外观众中的公众形象。瑞典政府的政策主要基于公共卫生机构关于保持身体距离的建议,而不是采用内阁和立法机构颁布的新立法措施。这种做法受到了批评,因为它是基于自由的自愿建议和推动,而不是严格封锁社会。与斯堪的纳维亚邻国丹麦和挪威相比,瑞典对Covid-19的态度在国际上脱颖而出,这两个国家选择了更严格的措施。瑞典与新冠肺炎相关的高死亡人数与该国独特的非封锁方法有关。重要的是,瑞典政府倾向于几乎完全依赖公共卫生机构的知识和专业知识,而不是政府主导的决策。国家首席流行病学家安德斯·泰格内尔(Anders Tegnell)已成为“瑞典实验的代言人”,越来越多地为全球观众所知,他已经获得了名人效应,使他能够影响瑞典在国外的形象。对泰格内尔影响力的认知甚至导致他的一些最直言不讳的批评者指责他欺骗,这样做会损害瑞典在国外的形象(Pamment 2021)。然而,Tegnell获得的名人地位是一种特殊的类型,因此,不属于娱乐行业或流行文化的共同理解。安德斯·泰格内尔也不是名人政治家(Pace & Bergman Rosamond 2018, Wheeler 2013)——他既不是国际公认的世界领袖,也不属于传统的以国家为中心的外交机构。尽管如此,传统的瑞典政治角色缺乏象征性的领导,再加上严格遵循科学家建议的决定,使得泰格内尔在全球传统媒体和数字媒体上的形象受到了广泛关注。此外,全球卫生危机本身的紧迫性也放大了泰格内尔的名人地位,covid - 19已成为公共领域许多辩论的主题。评论人士尤其试图理解瑞典应对Covid-19方法的独特性,以及缺乏彻底的限制。作为一名专家公务员,泰格内尔代表了公共卫生署的"卫生外交"努力,但他在大流行期间的表现及其受到的接待,超出了专家顾问的匿名角色。因此,瑞典首席国家流行病学家安德斯·泰格内尔(Anders Tegnell)成为瑞典异常应对新冠肺炎战略最引人注目的公众形象,体现了名人外交官的特征。事实上,名人有不同的形态和形式,包括演艺人员、有影响力的人、比尔·盖茨等大公司的首席执行官、公共知识分子和许多其他人(Bergman Rosamond & Gregoratti 2019)。此外,名人外交和人道主义被名人、外交和媒体数字化之间的模糊所放大(Bergman Rosamond 2016)。下面,我们首先展示了Tegnell是如何被认为是一位名人外交家的,同时挑战了一些在全球政治中流行的名人模式。其次,我们讨论了泰格内尔的名人外交如何在全球卫生危机期间塑造了对瑞典的看法。我们认为,泰格内尔的公共角色既与瑞典政治模式的叙事保持一致,也破坏了这种叙事。最后,我们反思了专家名人对未来公共外交实践和学术分析的影响。
{"title":"Celebrity diplomacy during the Covid-19 pandemic? The chief state epidemiologist as “the face of the Swedish experiment”","authors":"Annika Bergman Rosamond,Elsa Hedling","doi":"10.1057/s41254-021-00239-x","DOIUrl":"https://doi.org/10.1057/s41254-021-00239-x","url":null,"abstract":"Sweden’s distinctive approach to the pandemic has challenged its public image among domestic and foreign audiences. The Swedish government has primarily based its policy on Public Health Agency recommendations of physical distancing, rather than the adoption of new legislative measures issued by the cabinet and legislature. This approach has been critiqued, since it is based on liberal voluntary recommendations and nudging, as opposed to a strict lockdown of society. The Swedish take on Covid-19 then stands out internationally, not the least in comparison to its Scandinavian neighbors Denmark and Norway, two states that have opted for a more restrictive approach. Sweden’s high Covidrelated death toll has been linked to the country’s distinctive non-lockdown approach. Of importance, here is the Swedish government’s tendency to rely almost exclusively on the knowledge and expertise of the Public Health Agency rather than government-led policy-making. Chief State Epidemiologist Anders Tegnell has become “the face of the Swedish experiment”, increasingly known to global audiences, having acquired celebrity power, enabling him to influence the image of Sweden abroad. The perception of Tegnell’s influence has even led some of his most vocal critics to accuse him of deception and in so doing damaging the image of Sweden abroad (Pamment 2021). Yet, Tegnell’s acquired celebrity status is of a particular kind, and as such, is not located within the entertainment industry or common understandings of popular culture. Neither is Anders Tegnell a celebrity politician (Pace & Bergman Rosamond 2018, Wheeler 2013)—he is not an internationally recognized world leader nor located within the traditional institution of state-centered diplomacy. The absence of symbolic leadership on the part of more traditional Swedish political actors, combined with the decision to strictly follow the recommendations of scientists, nonetheless have led to a pronounced focus on Tegnell’s persona in traditional and digital media worldwide. Tegnell’s celebrity status, moreover, has been magnified by the urgency of the global health crisis itself, with Covid19 being the subject of many debates in the public sphere. In particular commentators have sought to understand the distinctiveness of the Swedish approach to Covid-19 and the absence of thoroughgoing restrictions. In his role as an expert civil servant, Tegnell represents the Public Health Agency’s efforts of “health diplomacy”, but his performance during the pandemic, and the reception thereof, surpasses the anonymous role of an expert advisor. Thus, Sweden’s Chief State Epidemiologist Anders Tegnell embodies traits of a celebrity diplomat by becoming the most visible public face of Sweden’s outlier Covid-19 strategy. Indeed, celebrities come in different shapes and forms, including entertainers, influencers, CEOs of big corporate entities such as Bill Gates, public intellectuals and many others (Bergman Rosamond & Gregoratti 2019).","PeriodicalId":47147,"journal":{"name":"Place Branding and Public Diplomacy","volume":"14 2","pages":"41-43"},"PeriodicalIF":1.5,"publicationDate":"2021-10-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138504941","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Digital diplomacy as world disclosure: the case of the COVID-19 pandemic 数字外交作为世界信息披露:以COVID-19大流行为例
IF 1.5 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2021-10-26 DOI: 10.1057/s41254-021-00242-2
Corneliu Bjola

The arrival of the COVID-19 pandemic took world diplomats by surprise, partly because of the novelty of the situation and partly because of the speed with which the pandemic travelled around the world. Drawing on the concept of world disclosure, the paper argues that MFAs’ digital responses to the pandemic offer an excellent analytical lens for understanding how MFAs have made sense and reacted to the crisis. By examining the tweets posted by German diplomats in the early stage of the pandemic, the paper finds that the German MFAs moved slowly in sensing the nature and severity of the crisis, but it then managed to regroup and formulate a credible strategy to balance its domestic priorities and international responsibilities.

COVID-19大流行的到来令世界各国外交官感到意外,部分原因是形势的新颖性,部分原因是大流行在全球传播的速度。根据世界信息披露的概念,该论文认为,金融机构对大流行的数字化反应为理解金融机构如何做出合理反应和应对危机提供了一个极好的分析视角。通过研究德国外交官在疫情早期发布的推文,论文发现,德国外交部在意识到危机的性质和严重性方面行动缓慢,但后来设法重组并制定了一项可信的战略,以平衡其国内优先事项和国际责任。
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引用次数: 4
Transnational diaspora diplomacy, emotions and COVID-19: the Romanian diaspora in the UK 跨国侨民外交、情感和COVID-19:在英国的罗马尼亚侨民
IF 1.5 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2021-10-26 DOI: 10.1057/s41254-021-00243-1
Alina Dolea
The COVID-19 pandemic pushed irreversibly for expanding disciplinary boundaries to study diaspora diplomacy (Brinkerhoff 2019; Ho and McConnell 2017). Diaspora was placed in an unprecedented global spotlight, revealing a wide range of positionings in relation to home and host state. To understand these developments, public diplomacy (PD) needs a shift of focus: a diaspora-centred and transnational analytical approach to unpack the seeming ‘uniformity’ of diaspora and the homeland loyalties conflated in the concept of citizen diplomat that obscure contestation from within. Diasporas might be agents, instruments, and partners in PD, but they are also disruptors. Diasporas generate disruption and become a problem in PD, exposing the tensions, conflicts, protests emerging from domestic (and transnational) publics that PD scholarship has largely avoided. I will use this approach in a case study of the Romanian diaspora in the UK, informed by a research project conducted between 2018 and 2019.1
2019冠状病毒病大流行不可逆转地推动了学科界限的扩大,以研究侨民外交(Brinkerhoff 2019;Ho and McConnell, 2017)。侨民被置于前所未有的全球聚光灯下,揭示了与家乡和东道国有关的广泛定位。为了理解这些发展,公共外交(PD)需要转移焦点:一种以侨民为中心的跨国分析方法,以解开侨民的表面“一致性”和公民外交官概念中混淆的祖国忠诚,这些概念掩盖了内部的争论。侨民可能是PD的代理人、工具和合作伙伴,但他们也是破坏者。散居者造成混乱并成为PD的一个问题,暴露了PD奖学金在很大程度上避免的国内(和跨国)公众出现的紧张局势、冲突和抗议。我将在英国罗马尼亚侨民的案例研究中使用这种方法,该研究由2018年至2019年进行的一个研究项目提供信息
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引用次数: 1
Cultural diplomacy under the “digital lockdown”: pandemic challenges and opportunities in museum diplomacy “数字封锁”下的文化外交:疫情对博物馆外交的挑战与机遇
IF 1.5 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2021-10-26 DOI: 10.1057/s41254-021-00237-z
Natalia Grincheva
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引用次数: 4
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Place Branding and Public Diplomacy
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