Place Branding and Public Diplomacy最新文献

In this article, we employ the prism of technological acceleration to consider how Generative AI may impact the spatial–temporal dimensions of diplomacy, and what ramifications this transformation may hold for its practice. To do so, we distinguish between Horizontal Acceleration, which relates to the number of diplomatic domains that are progressively impacted by the introduction of a new digital technology, and Vertical Acceleration, which relates to how ripple effects reverberate within the diplomatic domain and how deeply. Next, we outline three possible scenarios in which Generative AI leads to minimal or maximal horizontal and vertical acceleration. In the Dedalus scenario, Generative AI’s impact is confined to a few domains, predominantly influencing diplomats’ daily routines. In the Heracles scenario, Generative AI systems interact with one another rendering human diplomats as mere messengers. We coin this outcome as ‘the end of diplomacy.’ Finally, we anticipate that many MFAs may position themselves between these two poles in the Pygmalion scenario.

Coolness is a socially constructed positive trait that is attributed to people, brands, products, etc. It is subjective, dynamic, and attained by the beholder. Despite the extensive research on city branding, city brand coolness is neglected in the literature. There is only one study on cool cities. This research aims to deepen the knowledge of city brand coolness, extend its conceptualization, develop an insight into its dimensions, and add to the generalizability of the city brand coolness concept by reflecting the perceptions of a more diverse segment. On that basis, an inductive qualitative approach is employed for defining the characteristics of cool cities and for developing dimensions of city brand coolness rather than adopting coolness dimensions deductively from brand coolness. The data is collected from individual Instagram accounts without geographical restrictions. In total, this research has covered 435 contents (including photos, captions, comments, hashtags, etc.) and 155 cool cities through the eyes of the beholder. Thematic analysis was used to analyze the data. As a result, cool cities were found to be distinctive, bold, aesthetic, energetic, artistic, and authentic. Individuals, mostly tourists, perceive a city as cool when it possesses several of these characteristics. The findings were discussed in detail.

Public diplomacy scholarship is multifaceted, eclectic, and accelerating at a tremendous rate. The purpose of this article is to conduct a semi-systematic framework-based literature review of the 200 most cited articles in public diplomacy with the aim of synthetizing and organizing the literature on public diplomacy into a structured and holistic framework and contribute to the advancement of future research. The organizing framework of the literature review is based on a combination of Lasswell’s 5W construct and the TCM (Theory-Context-Methods) framework (Paul et al. 2017). Using Lasswell’s 5W framework, the paper reports on the actors, audiences, strategies, instruments, and effects found in the public diplomacy literature, which enables the paper to explain what we know about public diplomacy. Next, using the TCM framework, the paper reports on the theories, contexts, and methods used by public diplomacy scholars to uncover past findings, thereby answering the question how we know what we know about public diplomacy. Finally, the paper proposes a potentially fruitful agenda for decentering future public diplomacy research.