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Pengaruh Kualitas Produk Dan Promosi Penjualan Terhadap Keputusan Pembelian 产品质量和销售推广对购买决策的影响
Pub Date : 2023-09-30 DOI: 10.37641/jipkes.v4i1.2066
Imelda Frizellia Indah, Gen Gen Gendalasari
This study aims to: (1) To determine the effect of Product Quality on Purchasing Decisions, (2) To determine the effect of Sales Promotion on Purchasing Decisions, (3) To determine the effect between the quality of Sales Promotion products on Purchasing Decisions. The number of samples was 385 respondents using the Cochran Formula formula. The data analysis method used is linear regression analysis to determine the Effect of Product Quality and Sales Promotion on Purchasing Decisions at Cafe Story House in Bogor City. Data testing is performed using Software Statistical Package For The Social Sciencer (SPSS) software. Based on the test results, the following data were obtained: (1) there is an influence of Product Quality on Purchasing Decisions showing significant results (2) there is an influence of Sales Promotion on Purchasing Decisions showing significant results (3) There is an influence between Product Quality and Sales Promotion on Purchasing Decisions showing significant results Keywords : Product Quality, Sales Promotion, Purchase Decision
本研究旨在:(1)确定产品质量对购买决策的影响;(2)确定促销对购买决策的影响;(3)确定促销产品质量对购买决策的影响。样本数量为385受访者使用科克伦公式公式。使用的数据分析方法是线性回归分析,以确定产品质量和促销对购买决策的影响在Cafe Story House在茂物市。数据检验使用SPSS (Software Statistical Package For The Social Sciencer)软件进行。根据检验结果,得到以下数据:(1)产品质量对采购决策有显著影响;(2)促销对采购决策有显著影响;(3)产品质量和促销对采购决策有显著影响 关键词:产品质量,促销,购买决策
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引用次数: 0
Tinjauan Atas Pengadaan Pembelian Barang Di Bagian Purcashing Pada The Alana Hotel Sentul 审查圣图阿兰娜酒店采购部的货物采购情况
Pub Date : 2023-09-30 DOI: 10.37641/jipkes.v4i2.2072
Fawwaz Putra, Yoyon Supriadi
The Finance and Accounting Department consists of several parts that are interconnected in the goods procurement process, one of which is the Purchasing Department. The role of the Purchasing Department in a hotel is to be responsible for the process of sourcing and procuring goods or services to assist production functions in hotel operational activities with applicable Standard Operating Procedures (SOP). Procurement activities are one of the basic functions of a company or hotel. This procurement function is said to be basic because a company will not be able to operate properly without this function. The next conclusion is that the department concerned with requesting goods has carried out a Purchase Request in accordance with the Standard Operating Procedures that apply at The Alana Hotel Sentul and attached supporting documents, however it is still necessary to pay attention to specifications such as type of goods, brand and quantity for ordering. to suppliers. Keywords: Purchasing, Procurement, Procedure.
财会部由几个部分组成,这些部分在货物采购过程中相互联系,其中一个部分是采购部。酒店采购部门的职责是根据标准操作程序(SOP)负责采购和采购商品或服务,以协助酒店经营活动中的生产职能。采购活动是公司或酒店的基本职能之一。这个采购功能被认为是基本的,因为没有这个功能,公司将无法正常运作。下一个结论是,与请求货物有关的部门已经按照适用于Alana Hotel senul的标准操作程序和附加的支持文件执行了采购请求,但是仍然有必要注意诸如货物类型,品牌和订购数量等规格。供应商。关键词:采购,采购,程序。
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引用次数: 0
Tinjauan Atas Layanan Prima Pada Hotel Onih Bogor 回顾茂物酒店的优质服务
Pub Date : 2023-09-30 DOI: 10.37641/jipkes.v4i1.2068
Muhammad Faiz Fadillah, Denta Purnama
ABSTRACTDevelopment in all sectors is the goal and target of society, in line with development in all sectors, especially the hotel industry, one of which has the potential to receive serious treatment is the hotel industry sector. The hotel industry is very competitive and hotels must strive to improve excellent service to retain and increase the number of hotel customers. Companies need to have an understanding of excellent service as one of the steps in increasing customer satisfaction, building a positive reputation, and increasing the level of customer satisfaction and loyalty.The purpose of this review is to gain an understanding of: 1) How excellent service is implemented at the Onih Bogor Hotel; 2) What are the obstacles to excellent service at the Onih Bogor Hotel; 3) How to overcome problems with excellent service at the Onih Bogor Hotel.The results of this review are: 1) Hotel Onih Bogor has implemented the elements of excellent service at Hotel Onih Bogor; 2) Obstacles that occur include: a) The high number of customers who need to be served simultaneously at the front office, b) Special requests that are difficult to fulfill due to limited goods, especially iron, c) Disturbances in providing good wifi or internet facilities; 3) Efforts to overcome the obstacles that occur include: a) Front office staff arranging customers to wait on the sofa in the hotel lobby, b) Arranging ironing loan schedules and suggesting the use of laundry services as an alternative to fulfill customer requests regarding irons, c) Hotel staff helping customers looking for better quality wifi networks, such as using wifi in meeting rooms. Keyword : Excellent Service
【摘要】各行各业的发展是社会的目标和目标,符合各行各业的发展,尤其是酒店业,其中一个有潜力受到认真对待的行业就是酒店业。酒店业竞争非常激烈,酒店必须努力提高优质服务,以保留和增加酒店客户的数量。公司需要了解优秀的服务是提高客户满意度、建立良好声誉、提高客户满意度和忠诚度的步骤之一。本次审查的目的是为了了解:1)如何在nih茂物酒店实施优质的服务;2)在nih茂物酒店提供优质服务的障碍是什么?3)如何克服问题,提供优质的服务在大茂物酒店。本次审查的结果是:1)Hotel onh Bogor酒店实施了酒店的优质服务要素;2)发生的障碍包括:a)需要在前厅同时服务的客户数量多;b)由于货物有限,特别是铁,难以满足的特殊要求;c)在提供良好的wifi或互联网设施方面受到干扰;3)努力克服出现的障碍包括:a)前厅工作人员安排客人在酒店大堂的沙发上等待,b)安排熨烫时间,并建议使用洗衣服务作为替代方案,以满足客人对熨烫的要求,c)酒店工作人员帮助客人寻找质量更好的wifi网络,例如在会议室使用wifi。 关键词:优质服务
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引用次数: 0
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Jurnal Ilmiah Pariwisata Kesatuan
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