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“Listening” to Science: Science Podcasters’ View and Practice in Strategic Science Communication “倾听”科学：科学播客在战略科学传播中的观点与实践
IF 9 1区 文学 Q1 COMMUNICATION
Science Communication
Pub Date : 2021-12-31 DOI: 10.1177/10755470211065068
Shupei Yuan, Shaheen Kanthawala, Tanya Ott-Fulmore
We have witnessed an increasing amount of science podcasts, and it has emerged as an important venue for science communication. From a strategic science communication perspective, this study investigated how science podcasters view science communication–related goals and objectives, as well as the tactics they use in producing science communication content based on the theory of planned behavior. A survey (N = 147) with science podcasters showed that they see excitement and interest in science as their most prioritized objective and present the value of science over time. In addition, our results showed that podcasters frequently use communication tactics, but it may not have resulted from planned strategic communication action. The findings of this study provide initial insight into podcasters’ views and practice as part of the science communication effort.
我们见证了越来越多的科学播客，它已经成为科学交流的重要场所。从战略科学传播的角度，本研究调查了科学播客如何看待科学传播相关的目标和目的，以及他们在基于计划行为理论制作科学传播内容时使用的策略。一项针对科学播客的调查（N=147）显示，他们将对科学的兴奋和兴趣视为最优先的目标，并随着时间的推移呈现科学的价值。此外，我们的研究结果表明，播客经常使用沟通策略，但这可能不是有计划的战略沟通行动的结果。这项研究的发现为播客的观点和实践提供了初步的见解，作为科学传播工作的一部分。
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引用次数: 6
Generating Science Buzz: An Examination of Multidimensional Engagement With Humorous Scientific Messages on Twitter and Instagram 产生科学嗡嗡声:对Twitter和Instagram上幽默科学信息的多维参与的研究
IF 9 1区 文学 Q1 COMMUNICATION
Science Communication
Pub Date : 2021-12-31 DOI: 10.1177/10755470211063902
Leona Yi-Fan Su, Meaghan McKasy, M. Cacciatore, Sara K. Yeo, Alexandria R. DeGrauw, Jennifer Shiyue Zhang
This study investigates the types of humor embedded in funny scientific posts on social media and their effects on engagement. We mapped the landscape of such posts on Twitter and Instagram through content analysis of their message attributes. Regression analyses were then conducted to examine how different humor types, communicative functions, and visual attributes were associated with liking, retweeting, and commenting. On Twitter, wordplay and satire were found to be positively related to posts’ engagement levels, while anthropomorphic humor was negatively associated with the presence of comments. On Instagram, humor had no relation to engagement.
这项研究调查了社交媒体上有趣的科学帖子中嵌入的幽默类型及其对参与度的影响。我们通过对推特和Instagram上这类帖子的信息属性进行内容分析，绘制了它们的版图。然后进行回归分析，以检验不同的幽默类型、交际功能和视觉属性与点赞、转发和评论之间的关系。在推特上，文字游戏和讽刺与帖子的参与度呈正相关，而拟人化幽默与评论的存在呈负相关。在Instagram上，幽默与参与度无关。
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引用次数: 10
Seeking Scientific Health Information for Empowerment: Empowered-Get-More-Empowered Effects 为授权寻求科学的健康信息:授权-获得更多授权效果
IF 9 1区 文学 Q1 COMMUNICATION
Science Communication
Pub Date : 2021-12-27 DOI: 10.1177/10755470211063864
Chingching Chang
To explore the scientific value of information elements in health news, this article reports on common information elements that are associated with scientific value, according to the findings of surveys conducted in the United States and Taiwan. The design of two further studies in Taiwan reflects an effort to understand whether scientific information elements benefit only health conscious people, through empowered-get-more-empowered effects. A survey-based analysis of perceptions and an experimental test of causal effects of information exposure reveal that health conscious people seek health information, value scientific information elements in it, are persuaded by them, and act on advice.
为了探讨健康新闻中信息要素的科学价值，本文根据美国和台湾的调查结果，报道了与科学价值相关的常见信息要素。台湾两项进一步研究的设计，反映出试图了解科学资讯元素是否只对有健康意识的人有益，透过赋权获得更多赋权的效果。基于调查的认知分析和信息暴露因果效应的实验检验表明，有健康意识的人寻求健康信息，重视其中的科学信息元素，被它们说服，并根据建议采取行动。
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引用次数: 1
To Vaccinate or Not? The Role Played by Uncertainty Communication on Public Understanding and Behavior Regarding COVID-19 是否接种疫苗？不确定性传播在公众对新冠肺炎的理解和行为中的作用
IF 9 1区 文学 Q1 COMMUNICATION
Science Communication
Pub Date : 2021-12-27 DOI: 10.1177/10755470211063628
Nicole C. Kelp, J. Witt, G. Sivakumar
Communication regarding COVID-19 vaccines requires evidence-based strategies. We present findings from a quantitative survey measuring participants’ understanding, trust, and decision-making in response to information conveying low or high uncertainty regarding the vaccine. Communication conveying high uncertainty led to lower self-assessed understanding but higher actual understanding of possible outcomes. Communication conveying low uncertainty increased vaccine acceptance by those who previously opposed vaccines. This indicates that communicating uncertainty may have different effects over time and that adjusting messaging depending on audiences’ prior vaccine attitudes might be important. These findings support the need for further investigation of how uncertainty communication influences vaccine acceptance.
关于COVID-19疫苗的沟通需要循证战略。我们提出了一项定量调查的结果，该调查测量了参与者对有关疫苗的低或高不确定性信息的理解、信任和决策。传达高度不确定性的沟通导致较低的自我评估理解，但对可能结果的实际理解较高。传达低不确定性的沟通提高了以前反对疫苗的人对疫苗的接受程度。这表明，随着时间的推移，传播的不确定性可能会产生不同的影响，根据受众先前对疫苗的态度调整信息传递可能很重要。这些发现支持有必要进一步调查不确定性沟通如何影响疫苗接受。
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引用次数: 14
Risk Communication and Community Engagement During the Migrant Worker COVID-19 Outbreak in Singapore 新加坡移民工人COVID-19疫情期间的风险沟通和社区参与
IF 9 1区 文学 Q1 COMMUNICATION
Science Communication
Pub Date : 2021-12-07 DOI: 10.1177/10755470211061513
Wai Jia Tam, N. Gobat, D. Hemavathi, D. Fisher
In early phases of the COVID-19 pandemic in Singapore, Risk Communication and Community Engagement (RCCE) with large, diverse communities of migrant workers living in high-density accommodation was slow to develop. By August 2020, Singapore had reported 55,661 cases of COVID-19, with migrant workers comprising 94.6% of the cases. A system of RCCE among migrant worker communities in Singapore was developed to maximize synergy in RCCE. Proactive stakeholder engagement and participatory approaches with affected communities were key to effective dissemination of scientific information about COVID-19 and its prevention.
在新加坡2019冠状病毒病大流行的早期阶段，与居住在高密度住房中的大型多样化移民工人社区的风险沟通和社区参与(RCCE)发展缓慢。截至2020年8月，新加坡报告了55,661例COVID-19病例，其中移民工人占94.6%。在新加坡的移徙工人社区之间建立了一个RCCE系统，以最大限度地发挥RCCE的协同作用。利益攸关方的积极参与和受影响社区的参与性做法是有效传播有关COVID-19及其预防的科学信息的关键。
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引用次数: 6
Youth as Climate Change Messengers: A Picture Is Worth a Thousand Words 青年是气候变化的使者:一张图片胜过千言万语
IF 9 1区 文学 Q1 COMMUNICATION
Science Communication
Pub Date : 2021-12-01 DOI: 10.1177/10755470211044825
Jill Hendrickson Lohmeier, S. Thompson, R. F. Chen, Stephen Mishol
Artwork created by children can effectively communicate science content, especially for topics that are of universal concern for the public but may cause apprehension, like climate change. This commentary describes artwork from a youth art contest about climate change in which the winning art was displayed on public buses. Young artists learned about climate science while creating images that adults and youth easily engaged with in public spaces. Thus, we suggest that connecting youth with science through art, and then using youth-generated art to engage the general public in science learning can be an effective vehicle for science communication.
儿童创作的艺术作品可以有效地传达科学内容，尤其是公众普遍关注但可能引起担忧的话题，如气候变化。这篇评论描述了一场关于气候变化的青年艺术比赛中的艺术作品，获胜的艺术作品被展示在公共巴士上。年轻艺术家在创作成人和年轻人在公共空间轻松参与的图像时学习了气候科学。因此，我们建议通过艺术将青年与科学联系起来，然后利用青年产生的艺术让公众参与科学学习，这可以成为科学交流的有效工具。
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引用次数: 1
A Relational Identity-Based Solution to Group Polarization: Can Priming Parental Identity Reduce the Partisan Gap in Attitudes Toward the COVID-19 Pandemic. 基于关系身份的群体极化解决方案:启动父母身份能减少对COVID-19大流行态度的党派差距吗
IF 4.6 1区 文学 Q1 COMMUNICATION
Science Communication
Pub Date : 2021-12-01 DOI: 10.1177/10755470211036676
Chen Zeng

This study explores the influence of both group identity (e.g., partisan identity) and relational identity (e.g., parental identity) on beliefs and attitudes toward the coronavirus disease 2019 (COVID-19) pandemic. Results from a between-subject randomized survey experiment suggest that partisans are motivated to process factual information about COVID-19 through a partisan lens. However, priming parental identity can reduce partisan polarization over risk perceptions, policy support, and precautious behaviors. These findings demonstrate the need to incorporate relational identity into identity-based science communication research and offer a relational identity-based strategic communication solution to partisan gaps in responses to COVID-19.

本研究探讨群体认同(如党派认同)和关系认同(如父母认同)对新冠肺炎大流行信念和态度的影响。一项受试者间随机调查实验的结果表明，党派倾向于通过党派视角处理有关COVID-19的事实信息。然而，启动父母身份可以减少风险认知、政策支持和预防行为的党派分化。这些发现表明，需要将关系身份纳入基于身份的科学传播研究，并提供基于关系身份的战略传播解决方案，以解决应对COVID-19的党派差距。
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引用次数: 0
Metaphor in Science Communication: With Special Reference to Jade Rabbit of the Moon Rover 科学传播中的隐喻:以月球车玉兔为例
IF 9 1区 文学 Q1 COMMUNICATION
Science Communication
Pub Date : 2021-12-01 DOI: 10.1177/10755470211042857
Yi Zhang
The metaphor can serve as an effective tool in science communication. This article studies the posts and comments of the Weibo account of Jade Rabbit of the Moon Rover, which construes the rover metaphorically as an anthropomorphized rabbit. This study explores the motivation and effect of this metaphor. Conceptual motivation can be found in the similarities between the rover and the anthropomorphized rabbit. Communicative motivation lies in its enhanced effectiveness in promoting science. The metaphor has been readily accepted by Weibo users who have displayed emotional reactions to its metaphorical construal, acquired astronomical knowledge, and determined to embark on scientific careers.
隐喻可以作为科学传播的有效工具。本文研究了月球车玉兔微博的帖子和评论，将月球车隐喻为拟人化的兔子。本研究探讨了这一隐喻的动机和效果。概念动机可以在漫游者和拟人化兔子之间的相似性中找到。交际动机在于其促进科学的有效性的增强。这个比喻已经被微博用户欣然接受，他们对它的隐喻解释表现出情感反应，获得了天文知识，并决心从事科学事业。
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引用次数: 1
Investigating the Potential of Inoculation Messages and Self-Affirmation in Reducing the Effects of Health Misinformation 调查接种信息和自我肯定在减少健康错误信息影响中的潜力
IF 9 1区 文学 Q1 COMMUNICATION
Science Communication
Pub Date : 2021-12-01 DOI: 10.1177/10755470211048480
Irina A. Iles, Arielle S. Gillman, Heather N. Platter, R. Ferrer, W. Klein
We investigated the effectiveness of inoculation and self-affirmation interventions in neutralizing effects of health misinformation. Women (N=854) recruited via Prolific were randomly assigned to self-affirm (or not) and read an inoculation (versus control) message detailing five common attributes of misinformation. All participants read an article with misinformation about breast cancer screening and reported their reactions to the article. The inoculation (vs control) message reduced the negative effects of misinformation, as assessed by resistance-related measures, attitudes, and intentions. Experimentally induced self-affirmation did not show protective effects against misinformation, but the inoculation intervention was stronger among participants higher in self-reported spontaneous self-affirmation.
我们调查了接种疫苗和自我肯定干预措施在消除健康错误信息影响方面的有效性。通过Prolific招募的女性（N=854）被随机分配自我肯定（或不自我肯定），并阅读详细说明错误信息五个常见特征的接种（与对照）信息。所有参与者都阅读了一篇关于癌症筛查的错误信息文章，并报告了他们对该文章的反应。通过与抵抗相关的措施、态度和意图评估，接种（与对照）信息减少了错误信息的负面影响。实验诱导的自我肯定并没有显示出对错误信息的保护作用，但在自我报告的自发自我肯定较高的参与者中，接种干预更强。
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引用次数: 9
Can’t You All Just Get Along? Effects of Scientific Disagreement and Incivility on Attention to and Trust in Science 你们就不能和睦相处吗?科学分歧和不文明行为对科学关注和信任的影响
IF 9 1区 文学 Q1 COMMUNICATION
Science Communication
Pub Date : 2021-10-29 DOI: 10.1177/10755470211054446
Sedona Chinn, P. Sol Hart
Disagreement and incivility are increasingly common in science communication. While previous work has explored effects on issue attitudes, it has not examined how disagreement and incivility in news coverage influence attention to and trust in science. In this study, we investigate how civil and uncivil disagreement about non-politicized issues affects attention to science news, evaluations of research, and scientific trust. Results reveal that disagreement and incivility can not only lead to less attention to and acceptance of particular science issues, but also broader mistrust of scientists and scientific methods.
在科学交流中，分歧和不文明越来越普遍。虽然之前的工作探讨了对问题态度的影响，但没有研究新闻报道中的分歧和不文明如何影响对科学的关注和信任。在这项研究中，我们调查了在非政治化问题上的文明和不文明分歧如何影响对科学新闻的关注、对研究的评价和科学信任。研究结果表明，分歧和不文明不仅会导致对特定科学问题的关注和接受减少，还会导致对科学家和科学方法的更广泛的不信任。
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引用次数: 5
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