首页 > 最新文献

Asia Pacific Journal of Marketing and Logistics最新文献

英文 中文
The threat of contagious diseases: when consumers avoid human presence in product packaging 传染病的威胁:当消费者避开产品包装中的人体存在时
IF 3.7 4区 管理学 Q2 BUSINESS Pub Date : 2024-08-20 DOI: 10.1108/apjml-02-2024-0211
Jane Park, Chaeyeong Kim, Sehoon Park

Purpose

Postulating that individuals exposed to the threat of contagious diseases respond oversensitively toward other people, the current research aims to investigate its impact on consumers’ preferences for human images—human presence—in product packaging.

Design/methodology/approach

Five independent online and offline experiments were conducted. Studies 1, 2a, and 2b employed a three-group (threat: contagious vs. control vs. noncontagious) between-subjects design to investigate the main effect and its underlying mechanism. To further examine the moderation effects, Study 3 used a 2 (threat: contagious vs. control) × 2 (product feature: basic vs. antibacterial) between-subjects design, and Study 4 employed a 2 (threat: contagious vs. control) × 3 (human type: non–human vs. human–adult vs. human–baby) between-subjects design.

Findings

Studies 1, 2a, and 2b demonstrate that consumers facing the threat of contagious diseases tend to avoid social interaction, leading to a lower preference for products featuring human presence (vs. non-human presence). Studies 3 and 4 contribute to our hypothesized process by providing boundary conditions. Specifically, when the product incorporates an antibacterial function (Study 3) and the packaging depicts a baby (Study 4), the existing effect can be attenuated.

Originality/value

Despite the prevalence of experiencing epidemics and pandemics, little work has examined how threatened consumers respond to product packaging. The present research addresses this gap by exploring consumers' preferences for products featuring human presence on their packaging. Furthermore, this research contributes to the practical understanding of consumer choices by identifying product features and human types as moderating factors.

设计/方法/途径我们进行了五项独立的在线和离线实验。研究 1、2a 和 2b 采用了三组(威胁:传染性 vs. 控制性 vs. 非传染性)被试间设计来研究主效应及其内在机制。为了进一步研究调节效应,研究 3 采用了 2(威胁:传染性 vs. 控制性)×2(产品特征:基本型 vs. 抗菌型)的主体间设计,研究 4 采用了 2(威胁:传染性 vs. 控制性)×3(人类类型:非人类 vs. 人类-成人 vs. 人类-婴儿)的主体间设计。研究结果 研究 1、研究 2a 和研究 2b 表明,面临传染病威胁的消费者倾向于避免社交互动,从而降低了对有人(相对于无人)产品的偏好。)研究 3 和研究 4 通过提供边界条件,为我们的假设过程做出了贡献。具体来说,当产品具有抗菌功能(研究 3)且包装上有婴儿形象(研究 4)时,现有效应就会减弱。本研究通过探讨消费者对包装上有人类存在的产品的偏好,填补了这一空白。此外,本研究还通过确定产品特征和人类类型作为调节因素,为切实了解消费者的选择做出了贡献。
{"title":"The threat of contagious diseases: when consumers avoid human presence in product packaging","authors":"Jane Park, Chaeyeong Kim, Sehoon Park","doi":"10.1108/apjml-02-2024-0211","DOIUrl":"https://doi.org/10.1108/apjml-02-2024-0211","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>Postulating that individuals exposed to the threat of contagious diseases respond oversensitively toward other people, the current research aims to investigate its impact on consumers’ preferences for human images—human presence—in product packaging.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>Five independent online and offline experiments were conducted. Studies 1, 2a, and 2b employed a three-group (threat: contagious vs. control vs. noncontagious) between-subjects design to investigate the main effect and its underlying mechanism. To further examine the moderation effects, Study 3 used a 2 (threat: contagious vs. control) × 2 (product feature: basic vs. antibacterial) between-subjects design, and Study 4 employed a 2 (threat: contagious vs. control) × 3 (human type: non–human vs. human–adult vs. human–baby) between-subjects design.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>Studies 1, 2a, and 2b demonstrate that consumers facing the threat of contagious diseases tend to avoid social interaction, leading to a lower preference for products featuring human presence (vs. non-human presence). Studies 3 and 4 contribute to our hypothesized process by providing boundary conditions. Specifically, when the product incorporates an antibacterial function (Study 3) and the packaging depicts a baby (Study 4), the existing effect can be attenuated.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>Despite the prevalence of experiencing epidemics and pandemics, little work has examined how threatened consumers respond to product packaging. The present research addresses this gap by exploring consumers' preferences for products featuring human presence on their packaging. Furthermore, this research contributes to the practical understanding of consumer choices by identifying product features and human types as moderating factors.</p><!--/ Abstract__block -->","PeriodicalId":47866,"journal":{"name":"Asia Pacific Journal of Marketing and Logistics","volume":null,"pages":null},"PeriodicalIF":3.7,"publicationDate":"2024-08-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142198936","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The impact of source characteristics and parasocial relationship on electronic word-of-mouth influence: the moderating role of brand credibility 来源特征和寄生关系对电子口碑影响的影响:品牌可信度的调节作用
IF 3.7 4区 管理学 Q2 BUSINESS Pub Date : 2024-08-20 DOI: 10.1108/apjml-02-2024-0170
Phuong D. Tran, Tri D. Le, Nhu P. Nguyen, Uyen T. Nguyen

Purpose

Source factors have long been a key construct in studies of word-of-mouth influence, but particularly for the digital context of electronic word-of-mouth (eWOM), source trustworthiness and parasocial relationships are worth a considerable focus. This study pays close attention to not only the effects source trustworthiness and parasocial relationships exert on eWOM influence but also the antecedents driving them. This study additionally considers the moderating role of brand credibility in the relationships between the two key constructs and eWOM influence. Confirmatory factor analysis (CFA) was conducted to assess the reliability and validity of the constructs.

Design/methodology/approach

A quantitative survey was sent to university students in Ho Chi Minh City, Vietnam, to collect 766 responses, which were then analyzed using an SEM approach. The sampling strategy was based on convenience and snowball sampling techniques to ensure a diverse representation of the student population. Respondents were asked to rate their perceptions of source trustworthiness, parasocial relationships, brand credibility, and eWOM influence regarding social media influencers they follow. The collected data were then analyzed using an SEM approach, utilizing software such as AMOS to validate the measurement model and test the proposed structural relationships.

Findings

The results confirm the strong impact of source trustworthiness and parasocial relationships on eWOM influence and recognize source authenticity to be the most powerful driver behind the two. Additionally, the findings suggest that brand credibility can positively moderate how source trustworthiness affects eWOM influence, with interaction effects examined through multi-group analysis.

Originality/value

Relevant implications for researchers and marketing practitioners are discussed, emphasizing the strategic selection of eWOM sources and the cultivation of brand credibility to enhance consumer engagement.

长期以来,信源因素一直是口碑影响研究中的一个关键因素,但尤其是在电子口碑(eWOM)的数字化语境中,信源的可信度和寄生关系更值得关注。本研究不仅密切关注来源可信度和寄生关系对电子口碑影响力的影响,而且还关注其前因后果。此外,本研究还考虑了品牌可信度在这两个关键构念与网络口碑影响力之间关系中的调节作用。本研究对越南胡志明市的大学生进行了定量调查,共收集到 766 份回复,然后采用 SEM 方法对这些回复进行了分析。抽样策略以方便抽样和滚雪球抽样技术为基础,以确保学生群体的多样性代表性。受访者被要求对他们所关注的社交媒体影响者的来源可信度、寄生社会关系、品牌可信度和网络口碑影响力进行评分。结果结果证实了来源可信度和寄生关系对网络口碑影响力的强大影响,并确认来源真实性是两者背后最强大的驱动力。此外,研究结果表明,品牌可信度可以积极调节来源可信度对网络口碑影响力的影响,并通过多组分析检验了交互效应。原创性/价值讨论了研究人员和营销从业人员的相关意义,强调了网络口碑来源的战略选择和品牌可信度的培养,以提高消费者参与度。
{"title":"The impact of source characteristics and parasocial relationship on electronic word-of-mouth influence: the moderating role of brand credibility","authors":"Phuong D. Tran, Tri D. Le, Nhu P. Nguyen, Uyen T. Nguyen","doi":"10.1108/apjml-02-2024-0170","DOIUrl":"https://doi.org/10.1108/apjml-02-2024-0170","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>Source factors have long been a key construct in studies of word-of-mouth influence, but particularly for the digital context of electronic word-of-mouth (eWOM), source trustworthiness and parasocial relationships are worth a considerable focus. This study pays close attention to not only the effects source trustworthiness and parasocial relationships exert on eWOM influence but also the antecedents driving them. This study additionally considers the moderating role of brand credibility in the relationships between the two key constructs and eWOM influence. Confirmatory factor analysis (CFA) was conducted to assess the reliability and validity of the constructs.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>A quantitative survey was sent to university students in Ho Chi Minh City, Vietnam, to collect 766 responses, which were then analyzed using an SEM approach. The sampling strategy was based on convenience and snowball sampling techniques to ensure a diverse representation of the student population. Respondents were asked to rate their perceptions of source trustworthiness, parasocial relationships, brand credibility, and eWOM influence regarding social media influencers they follow. The collected data were then analyzed using an SEM approach, utilizing software such as AMOS to validate the measurement model and test the proposed structural relationships.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The results confirm the strong impact of source trustworthiness and parasocial relationships on eWOM influence and recognize source authenticity to be the most powerful driver behind the two. Additionally, the findings suggest that brand credibility can positively moderate how source trustworthiness affects eWOM influence, with interaction effects examined through multi-group analysis.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>Relevant implications for researchers and marketing practitioners are discussed, emphasizing the strategic selection of eWOM sources and the cultivation of brand credibility to enhance consumer engagement.</p><!--/ Abstract__block -->","PeriodicalId":47866,"journal":{"name":"Asia Pacific Journal of Marketing and Logistics","volume":null,"pages":null},"PeriodicalIF":3.7,"publicationDate":"2024-08-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142198934","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
From trial to triumph! A longitudinal design eliciting social impact perspective for sustained usage of gamified fitness apps 从试验到成功!从社会影响的角度对持续使用游戏化健身应用程序进行纵向设计
IF 3.7 4区 管理学 Q2 BUSINESS Pub Date : 2024-08-20 DOI: 10.1108/apjml-03-2024-0315
Pratibha Singh, Garima Malik

Purpose

As fitness apps have integrated gamification elements into their design to transform exercise into a compelling and competitive experience, this study draws on the expectation confirmation model (ECM) and self-determination theory (SDT) to propose a comprehensive framework for sustained usage by satisfying the psychological needs of users.

Design/methodology/approach

A longitudinal study design is utilized where data from 598 fitness app users were gathered over two distinct phases separated by 24 weeks, where data were analyzed using structural equation modeling.

Findings

The findings until phase 1 depict that motivational affordances significantly affect mastery, autonomy and relatedness, which in turn exert a significant influence on flow. Identification and compliance have a more pronounced effect in phase 2 compared to stage 1 of the analysis.

Research limitations/implications

Individuals are more prone to being swayed by fellow members of their social group who share an affiliation with fitness apps, leading them to sustain their usage of fitness apps. These insights can potentially guide app developers and marketers in formulating strategies based on modifiable factors to foster sustained growth for gamified fitness apps.

Originality/value

This study takes a novel stance by employing social impact theory (SIT) in a longitudinal setting to reveal how users react to identification and compliance effects during initial and post-adoption usage of gamified fitness apps.

目的 由于健身应用程序在设计中融入了游戏化元素,将锻炼变成了一种引人注目的竞争体验,本研究借鉴期望确认模型(ECM)和自我决定理论(SDT),提出了一个通过满足用户心理需求来实现持续使用的综合框架。研究结果第一阶段的研究结果表明,动机承受能力对掌握感、自主性和相关性有显著影响,而这三者又对流动性有显著影响。与第 1 阶段的分析相比,第 2 阶段的认同感和依从性的影响更为明显。研究局限/意义个人更容易被其社交群体中与健身应用程序有共同归属感的同伴所左右,从而导致他们持续使用健身应用程序。这些见解有可能指导应用程序开发人员和营销人员根据可修改的因素制定策略,以促进游戏化健身应用程序的持续增长。原创性/价值本研究采用纵向环境中的社会影响理论(SIT),以一种新颖的姿态揭示了用户在最初使用游戏化健身应用程序时和使用后如何对认同和服从效应做出反应。
{"title":"From trial to triumph! A longitudinal design eliciting social impact perspective for sustained usage of gamified fitness apps","authors":"Pratibha Singh, Garima Malik","doi":"10.1108/apjml-03-2024-0315","DOIUrl":"https://doi.org/10.1108/apjml-03-2024-0315","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>As fitness apps have integrated gamification elements into their design to transform exercise into a compelling and competitive experience, this study draws on the expectation confirmation model (ECM) and self-determination theory (SDT) to propose a comprehensive framework for sustained usage by satisfying the psychological needs of users.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>A longitudinal study design is utilized where data from 598 fitness app users were gathered over two distinct phases separated by 24 weeks, where data were analyzed using structural equation modeling.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The findings until phase 1 depict that motivational affordances significantly affect mastery, autonomy and relatedness, which in turn exert a significant influence on flow. Identification and compliance have a more pronounced effect in phase 2 compared to stage 1 of the analysis.</p><!--/ Abstract__block -->\u0000<h3>Research limitations/implications</h3>\u0000<p>Individuals are more prone to being swayed by fellow members of their social group who share an affiliation with fitness apps, leading them to sustain their usage of fitness apps. These insights can potentially guide app developers and marketers in formulating strategies based on modifiable factors to foster sustained growth for gamified fitness apps.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This study takes a novel stance by employing social impact theory (SIT) in a longitudinal setting to reveal how users react to identification and compliance effects during initial and post-adoption usage of gamified fitness apps.</p><!--/ Abstract__block -->","PeriodicalId":47866,"journal":{"name":"Asia Pacific Journal of Marketing and Logistics","volume":null,"pages":null},"PeriodicalIF":3.7,"publicationDate":"2024-08-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142198935","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Does social media marketing important for MSMEs performance in Indonesia? 社交媒体营销对印尼中小微企业的业绩是否重要?
IF 3.7 4区 管理学 Q2 BUSINESS Pub Date : 2024-08-13 DOI: 10.1108/apjml-01-2024-0090
Tatik Tatik, Doddy Setiawan

Purpose

This study aims to examine the main factors that influence the adoption of social media marketing (SMM) by small and medium-sized enterprises (SMEs) in Indonesia and how the influence of social media marketing on the performance of micro, small and medium-sized enterprises (MSMEs) in Indonesia. This research can provide input for teaching, public policy toward digital infrastructure and influence public attitudes toward digital involvement in business. This implication is in line with the findings of this research, which bridges theory and practice and has the potential to influence economic growth and quality of life.

Design/methodology/approach

The data collection method used is a survey method by distributing questionnaires to MSME actors. The number of samples in this study was 234 respondents. This study was analyzed using the Structural Equation Model (SEM) with the help of SmartPLS software.

Findings

The results of this study indicate that marketing through social media has an effect on the performance of MSMEs. MSMEs need to adopt digital media considering the rapid development of digital technology today to be in line with the demands of business development. Using social media platforms, consumers can instantly connect with new products, services and brands with ease.

Originality/value

This article provides a significant and original contribution to the literature by examining the influence of social media marketing on the performance of micro, small and medium-sized enterprises (MSMEs) in Indonesia. This report provides new insights into the adoption and impact of SMM in the Indonesian context, where internet and social media use is very high.

目的 本研究旨在探讨影响印度尼西亚中小型企业(SMEs)采用社交媒体营销(SMM)的主要因素,以及社交媒体营销对印度尼西亚微型、小型和中型企业(MSMEs)绩效的影响。这项研究可为教学、数字基础设施公共政策提供参考,并影响公众对数字化参与商业活动的态度。这一影响与本研究的结果相一致,本研究在理论与实践之间架起了一座桥梁,并有可能影响经济增长和生活质量。本研究的样本数量为 234 个受访者。研究结果本研究结果表明,通过社交媒体进行营销对中小微企业的业绩有影响。考虑到当今数字技术的飞速发展,中小微企业需要采用数字媒体以适应业务发展的需求。利用社交媒体平台,消费者可以即时轻松地与新产品、新服务和新品牌建立联系。原创性/价值本文通过研究社交媒体营销对印尼中小微企业绩效的影响,为相关文献提供了重要的原创性贡献。在互联网和社交媒体使用率非常高的印度尼西亚,本报告为社交媒体营销的采用和影响提供了新的见解。
{"title":"Does social media marketing important for MSMEs performance in Indonesia?","authors":"Tatik Tatik, Doddy Setiawan","doi":"10.1108/apjml-01-2024-0090","DOIUrl":"https://doi.org/10.1108/apjml-01-2024-0090","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>This study aims to examine the main factors that influence the adoption of social media marketing (SMM) by small and medium-sized enterprises (SMEs) in Indonesia and how the influence of social media marketing on the performance of micro, small and medium-sized enterprises (MSMEs) in Indonesia. This research can provide input for teaching, public policy toward digital infrastructure and influence public attitudes toward digital involvement in business. This implication is in line with the findings of this research, which bridges theory and practice and has the potential to influence economic growth and quality of life.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>The data collection method used is a survey method by distributing questionnaires to MSME actors. The number of samples in this study was 234 respondents. This study was analyzed using the Structural Equation Model (SEM) with the help of SmartPLS software.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The results of this study indicate that marketing through social media has an effect on the performance of MSMEs. MSMEs need to adopt digital media considering the rapid development of digital technology today to be in line with the demands of business development. Using social media platforms, consumers can instantly connect with new products, services and brands with ease.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This article provides a significant and original contribution to the literature by examining the influence of social media marketing on the performance of micro, small and medium-sized enterprises (MSMEs) in Indonesia. This report provides new insights into the adoption and impact of SMM in the Indonesian context, where internet and social media use is very high.</p><!--/ Abstract__block -->","PeriodicalId":47866,"journal":{"name":"Asia Pacific Journal of Marketing and Logistics","volume":null,"pages":null},"PeriodicalIF":3.7,"publicationDate":"2024-08-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142225473","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Exploring the nexus between influencers and brand evangelism 探索影响者与品牌传播之间的关系
IF 3.7 4区 管理学 Q2 BUSINESS Pub Date : 2024-08-13 DOI: 10.1108/apjml-06-2023-0581
Purvendu Sharma, Kapil Khandeparkar

Purpose

This study investigates the antecedents that nudge followers of social media (SM) influencers into brand evangelism (BE). In doing so, we study how influencer-related attributes such as their homophily, trust, and popularity impact their followers’ BE. Additional interlinkages pertaining to popularity, content, warmth, and prestige are examined, impacting BE.

Design/methodology/approach

A cross-sectional survey obtained information about the focal constructs from 206 participants. Quantitative procedures using partial least square-based structural equation modeling were implemented to analyze the collected data and the proposed relationships.

Findings

The findings indicate homophily’s role in influencing trust, content, and prestige. BE is developed through warmth and content, whereas trust and prestige inspire warmth. Further, an influencer’s popularity impacts homophily and content. Lastly, the mediating role of warmth, homophile, trust, exciting content, and prestige advances the understanding of influencers and BE.

Research limitations/implications

We converge literature from branding, influencer marketing, and social psychology to understand consumers' facets of promoting BE on SM. This work is a primary attempt to interlink and tie these crucial research streams together.

Practical implications

The study offers managers helpful guidance on strategically assessing influencers' traits to build BE. Additionally, recommendations for tactically assessing and engaging influencers for brands are offered.

Originality/value

This is the first study to identify influencer-related parameters contributing to BE. Secondly, we study unique drivers such as homophily, trust, and warmth, which are important yet remain unexplored as far as BE in influencer marketing is concerned. Furthermore, this study also highlights the mediating role of key constructs that possess a potential to strengthen consumer brand relationships.

目的 本研究探讨了促使社交媒体(SM)影响者的追随者进行品牌布道(BE)的前因。在此过程中,我们研究了影响者的同质性、信任度和受欢迎程度等相关属性如何影响其追随者的品牌传播。此外,我们还研究了与人气、内容、温暖度和声望有关的其他相互联系对品牌传播的影响。设计/方法/途径一项横截面调查从 206 名参与者那里获得了有关焦点构建的信息。采用基于偏最小二乘法的结构方程模型的定量程序,对收集到的数据和提出的关系进行分析。信任是通过温暖和内容形成的,而信任和威望则激发温暖。此外,影响者的受欢迎程度也会影响同亲程度和内容。最后,温暖、同好、信任、精彩内容和声望的中介作用加深了人们对影响者和BE的理解。研究局限/意义我们汇集了品牌、影响者营销和社会心理学方面的文献,以了解消费者在SM上推广BE的方方面面。本研究为管理者提供了有益的指导,帮助他们从战略角度评估影响者的特质,从而建立必发888官网登入形象。原创性/价值这是第一项确定影响者相关参数以促进BE的研究。其次,我们研究了独特的驱动因素,如同质性、信任和温暖,这些因素非常重要,但在影响者营销的BE方面仍未被探索。此外,本研究还强调了具有加强消费者品牌关系潜力的关键结构的中介作用。
{"title":"Exploring the nexus between influencers and brand evangelism","authors":"Purvendu Sharma, Kapil Khandeparkar","doi":"10.1108/apjml-06-2023-0581","DOIUrl":"https://doi.org/10.1108/apjml-06-2023-0581","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>This study investigates the antecedents that nudge followers of social media (SM) influencers into brand evangelism (BE). In doing so, we study how influencer-related attributes such as their homophily, trust, and popularity impact their followers’ BE. Additional interlinkages pertaining to popularity, content, warmth, and prestige are examined, impacting BE.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>A cross-sectional survey obtained information about the focal constructs from 206 participants. Quantitative procedures using partial least square-based structural equation modeling were implemented to analyze the collected data and the proposed relationships.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The findings indicate homophily’s role in influencing trust, content, and prestige. BE is developed through warmth and content, whereas trust and prestige inspire warmth. Further, an influencer’s popularity impacts homophily and content. Lastly, the mediating role of warmth, homophile, trust, exciting content, and prestige advances the understanding of influencers and BE.</p><!--/ Abstract__block -->\u0000<h3>Research limitations/implications</h3>\u0000<p>We converge literature from branding, influencer marketing, and social psychology to understand consumers' facets of promoting BE on SM. This work is a primary attempt to interlink and tie these crucial research streams together.</p><!--/ Abstract__block -->\u0000<h3>Practical implications</h3>\u0000<p>The study offers managers helpful guidance on strategically assessing influencers' traits to build BE. Additionally, recommendations for tactically assessing and engaging influencers for brands are offered.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This is the first study to identify influencer-related parameters contributing to BE. Secondly, we study unique drivers such as homophily, trust, and warmth, which are important yet remain unexplored as far as BE in influencer marketing is concerned. Furthermore, this study also highlights the mediating role of key constructs that possess a potential to strengthen consumer brand relationships.</p><!--/ Abstract__block -->","PeriodicalId":47866,"journal":{"name":"Asia Pacific Journal of Marketing and Logistics","volume":null,"pages":null},"PeriodicalIF":3.7,"publicationDate":"2024-08-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142225474","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Unveiling the marketer's lens: exploring experiences and perspectives on AI integration in marketing strategies 揭开营销人员视角的神秘面纱:探索将人工智能融入营销战略的经验和观点
IF 3.9 4区 管理学 Q2 BUSINESS Pub Date : 2024-08-12 DOI: 10.1108/apjml-04-2024-0485
Samer Elhajjar
PurposeThis research paper examines the perspectives of marketing professionals on the impact of AI on marketing strategies.Design/methodology/approachThrough interviews with 34 marketers in Singapore, the study uncovers the benefits, challenges, and potential risks associated with AI implementation.FindingsThe findings reveal improved efficiency, enhanced customer insights, and personalized marketing experiences as benefits of AI. Challenges identified include skill gaps, ethical considerations, resource constraints, and resistance to change.Originality/valueThe research provides important implications for marketers and companies, guiding decision-making and promoting the responsible adoption of AI in marketing strategies.
目的本研究论文探讨了营销专业人士对人工智能对营销战略影响的看法。研究通过对新加坡 34 名营销人员的访谈,揭示了与实施人工智能相关的益处、挑战和潜在风险。原创性/价值这项研究为营销人员和公司提供了重要启示,指导决策并促进在营销战略中负责任地采用人工智能。
{"title":"Unveiling the marketer's lens: exploring experiences and perspectives on AI integration in marketing strategies","authors":"Samer Elhajjar","doi":"10.1108/apjml-04-2024-0485","DOIUrl":"https://doi.org/10.1108/apjml-04-2024-0485","url":null,"abstract":"PurposeThis research paper examines the perspectives of marketing professionals on the impact of AI on marketing strategies.Design/methodology/approachThrough interviews with 34 marketers in Singapore, the study uncovers the benefits, challenges, and potential risks associated with AI implementation.FindingsThe findings reveal improved efficiency, enhanced customer insights, and personalized marketing experiences as benefits of AI. Challenges identified include skill gaps, ethical considerations, resource constraints, and resistance to change.Originality/valueThe research provides important implications for marketers and companies, guiding decision-making and promoting the responsible adoption of AI in marketing strategies.","PeriodicalId":47866,"journal":{"name":"Asia Pacific Journal of Marketing and Logistics","volume":null,"pages":null},"PeriodicalIF":3.9,"publicationDate":"2024-08-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141919755","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Unveiling the marketer's lens: exploring experiences and perspectives on AI integration in marketing strategies 揭开营销人员视角的神秘面纱:探索将人工智能融入营销战略的经验和观点
IF 3.9 4区 管理学 Q2 BUSINESS Pub Date : 2024-08-12 DOI: 10.1108/apjml-04-2024-0485
Samer Elhajjar
PurposeThis research paper examines the perspectives of marketing professionals on the impact of AI on marketing strategies.Design/methodology/approachThrough interviews with 34 marketers in Singapore, the study uncovers the benefits, challenges, and potential risks associated with AI implementation.FindingsThe findings reveal improved efficiency, enhanced customer insights, and personalized marketing experiences as benefits of AI. Challenges identified include skill gaps, ethical considerations, resource constraints, and resistance to change.Originality/valueThe research provides important implications for marketers and companies, guiding decision-making and promoting the responsible adoption of AI in marketing strategies.
目的本研究论文探讨了营销专业人士对人工智能对营销战略影响的看法。研究通过对新加坡 34 名营销人员的访谈,揭示了与实施人工智能相关的益处、挑战和潜在风险。原创性/价值这项研究为营销人员和公司提供了重要启示,指导决策并促进在营销战略中负责任地采用人工智能。
{"title":"Unveiling the marketer's lens: exploring experiences and perspectives on AI integration in marketing strategies","authors":"Samer Elhajjar","doi":"10.1108/apjml-04-2024-0485","DOIUrl":"https://doi.org/10.1108/apjml-04-2024-0485","url":null,"abstract":"PurposeThis research paper examines the perspectives of marketing professionals on the impact of AI on marketing strategies.Design/methodology/approachThrough interviews with 34 marketers in Singapore, the study uncovers the benefits, challenges, and potential risks associated with AI implementation.FindingsThe findings reveal improved efficiency, enhanced customer insights, and personalized marketing experiences as benefits of AI. Challenges identified include skill gaps, ethical considerations, resource constraints, and resistance to change.Originality/valueThe research provides important implications for marketers and companies, guiding decision-making and promoting the responsible adoption of AI in marketing strategies.","PeriodicalId":47866,"journal":{"name":"Asia Pacific Journal of Marketing and Logistics","volume":null,"pages":null},"PeriodicalIF":3.9,"publicationDate":"2024-08-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141919113","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The impact of in-feed advertising design features on purchase intention 信息流广告设计特点对购买意向的影响
IF 3.9 4区 管理学 Q2 BUSINESS Pub Date : 2024-08-09 DOI: 10.1108/apjml-03-2024-0276
Jingbo Shao, Chang Ma, Xinyue Wang
PurposeThe purpose of this paper is to investigate the impact of design features in in-feed advertising on its effectiveness. Previous research on various forms of advertising has demonstrated that design features can influence advertising effectiveness. However, given the distinct presentation mode and content of in-feed advertising compared to traditional forms, it is crucial to examine whether the effects of design features differ for this type of advertising. Through two studies, we examined how five specific design features affect consumers' purchase intention within the context of in-feed advertising. The mediating role of perceived value and the moderating role of product involvement are also proved.Design/methodology/approachUsing the methods of online survey and online experiment, the author conducted two empirical studies. In study 2, the authors adopted the orthogonal array design to simplify experimental grouping.FindingsThe findings demonstrate that akin to conventional Internet advertising, the informational content, credibility and entertainment value of in-feed advertising exert a positive influence on its efficacy. Notably, the interactive nature of in-feed advertising significantly enhances users' inclination toward making purchases. Conversely, any form of interference can detrimentally impact its utility.Research limitations/implicationsThe study demonstrates five design characteristics that may impact the effectiveness of in-feed advertising, expanding the relevant theories about in-feed advertising. At the same time, this study contributes to the understanding of consumer responses to advertising. However, the two studies in this paper are conducted within the framework of WeChat, a popular Chinese social media platform, with the participants consisting exclusively of Chinese users.Practical implicationsConsidering the rapid development of in-feed advertising in terms of quantity, content and form, the author believes that the results of this paper can help advertisers in their design thinking. The moderating effect of product involvement can be applied to optimize personalized advertising delivery schemes.Originality/valueThis paper focuses on a practical problem, that is, how to improve the effectiveness of in-feed advertising by modifying advertising design features.
本文的目的是研究广告中的设计特点对广告效果的影响。以往对各种广告形式的研究表明,设计特点会影响广告效果。然而,与传统形式的广告相比,信息流广告的表现模式和内容都与众不同,因此研究设计特征对这类广告的影响是否有所不同至关重要。通过两项研究,我们考察了五种特定的设计特征如何在信息流广告中影响消费者的购买意向。设计/方法/途径作者采用在线调查和在线实验的方法,进行了两项实证研究。研究结果研究结果表明,与传统的互联网广告类似,内推广告的信息内容、可信度和娱乐价值对其效果产生了积极影响。值得注意的是,信息流广告的互动性大大增强了用户的购买倾向。反之,任何形式的干扰都会对其效用产生不利影响。研究局限/意义本研究展示了可能影响信息流广告效果的五个设计特征,拓展了信息流广告的相关理论。同时,本研究也有助于人们了解消费者对广告的反应。然而,本文的两项研究都是在中国流行的社交媒体平台微信的框架内进行的,参与者也完全是中国用户。实践意义考虑到内推广告在数量、内容和形式上的快速发展,笔者认为本文的研究结果可以帮助广告主进行设计思考。原创性/价值本文关注的是一个实际问题,即如何通过修改广告设计特征来提高内推广告的效果。
{"title":"The impact of in-feed advertising design features on purchase intention","authors":"Jingbo Shao, Chang Ma, Xinyue Wang","doi":"10.1108/apjml-03-2024-0276","DOIUrl":"https://doi.org/10.1108/apjml-03-2024-0276","url":null,"abstract":"PurposeThe purpose of this paper is to investigate the impact of design features in in-feed advertising on its effectiveness. Previous research on various forms of advertising has demonstrated that design features can influence advertising effectiveness. However, given the distinct presentation mode and content of in-feed advertising compared to traditional forms, it is crucial to examine whether the effects of design features differ for this type of advertising. Through two studies, we examined how five specific design features affect consumers' purchase intention within the context of in-feed advertising. The mediating role of perceived value and the moderating role of product involvement are also proved.Design/methodology/approachUsing the methods of online survey and online experiment, the author conducted two empirical studies. In study 2, the authors adopted the orthogonal array design to simplify experimental grouping.FindingsThe findings demonstrate that akin to conventional Internet advertising, the informational content, credibility and entertainment value of in-feed advertising exert a positive influence on its efficacy. Notably, the interactive nature of in-feed advertising significantly enhances users' inclination toward making purchases. Conversely, any form of interference can detrimentally impact its utility.Research limitations/implicationsThe study demonstrates five design characteristics that may impact the effectiveness of in-feed advertising, expanding the relevant theories about in-feed advertising. At the same time, this study contributes to the understanding of consumer responses to advertising. However, the two studies in this paper are conducted within the framework of WeChat, a popular Chinese social media platform, with the participants consisting exclusively of Chinese users.Practical implicationsConsidering the rapid development of in-feed advertising in terms of quantity, content and form, the author believes that the results of this paper can help advertisers in their design thinking. The moderating effect of product involvement can be applied to optimize personalized advertising delivery schemes.Originality/valueThis paper focuses on a practical problem, that is, how to improve the effectiveness of in-feed advertising by modifying advertising design features.","PeriodicalId":47866,"journal":{"name":"Asia Pacific Journal of Marketing and Logistics","volume":null,"pages":null},"PeriodicalIF":3.9,"publicationDate":"2024-08-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141921881","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Research on the influence of digital human avatar characteristics on brand fans effect 数字人形化身特征对品牌粉丝效应的影响研究
IF 3.9 4区 管理学 Q2 BUSINESS Pub Date : 2024-08-09 DOI: 10.1108/apjml-01-2024-0083
Jifei Xie, Haoyu Wu, Zhe Li, Lulu Ma, Kexi Liu
PurposeThis study aims to provide supplements to the research on digital human avatar (DHA) and suggestions for brands to use DHA appropriately to build brand fans effect.Design/methodology/approachOn the basis of integrating Avatar theory and Stimulus-organism-response theory, this study obtains data from 733 Chinese respondents aged 18–25 and uses regression analysis and bootstrap analysis to verify the relationships among the variables: DHA characteristics (form realism, behavioral realism and brand alignment) as the independent variables, brand fans effect as the dependent variable, consumer positive emotion as the mediating variable and product type (experience vs search) as the moderating variable.FindingsThe results show that DHA characteristics positively influence brand fans effect and consumer positive emotion, consumer positive emotion positively influences brand fans effect and consumer positive emotion plays a mediating role. Meanwhile, for experience products, the impact of DHA’s form realism and behavioral realism on consumer positive emotion is higher than that of brand alignment; for search products, the impact of DHA’s brand alignment on consumer positive emotion is higher than that of form realism and behavioral realism.Originality/valueThis study enriches and expands the empirical research perspectives and conclusions in the DHA field, improves its research framework and provides suggestions for brands to appropriately use DHA to build brand fans effect.
目的 本研究旨在为数字人形化身(DHA)的研究提供补充,并为品牌合理使用DHA打造品牌粉丝效应提供建议。设计/方法/途径 本研究在整合Avatar理论和Stimulus-organism-response理论的基础上,从733名18-25岁的中国受访者中获取数据,采用回归分析和引导分析验证变量之间的关系:研究结果表明,DHA特征正向影响品牌粉丝效应和消费者积极情绪,消费者积极情绪正向影响品牌粉丝效应,消费者积极情绪起中介作用。同时,对于体验类产品,DHA的形式逼真度和行为逼真度对消费者积极情绪的影响高于品牌对齐度;对于搜索类产品,DHA的品牌对齐度对消费者积极情绪的影响高于形式逼真度和行为逼真度。
{"title":"Research on the influence of digital human avatar characteristics on brand fans effect","authors":"Jifei Xie, Haoyu Wu, Zhe Li, Lulu Ma, Kexi Liu","doi":"10.1108/apjml-01-2024-0083","DOIUrl":"https://doi.org/10.1108/apjml-01-2024-0083","url":null,"abstract":"PurposeThis study aims to provide supplements to the research on digital human avatar (DHA) and suggestions for brands to use DHA appropriately to build brand fans effect.Design/methodology/approachOn the basis of integrating Avatar theory and Stimulus-organism-response theory, this study obtains data from 733 Chinese respondents aged 18–25 and uses regression analysis and bootstrap analysis to verify the relationships among the variables: DHA characteristics (form realism, behavioral realism and brand alignment) as the independent variables, brand fans effect as the dependent variable, consumer positive emotion as the mediating variable and product type (experience vs search) as the moderating variable.FindingsThe results show that DHA characteristics positively influence brand fans effect and consumer positive emotion, consumer positive emotion positively influences brand fans effect and consumer positive emotion plays a mediating role. Meanwhile, for experience products, the impact of DHA’s form realism and behavioral realism on consumer positive emotion is higher than that of brand alignment; for search products, the impact of DHA’s brand alignment on consumer positive emotion is higher than that of form realism and behavioral realism.Originality/valueThis study enriches and expands the empirical research perspectives and conclusions in the DHA field, improves its research framework and provides suggestions for brands to appropriately use DHA to build brand fans effect.","PeriodicalId":47866,"journal":{"name":"Asia Pacific Journal of Marketing and Logistics","volume":null,"pages":null},"PeriodicalIF":3.9,"publicationDate":"2024-08-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141924865","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Effects of consumers’ engagement in pro-environment activities on social media on green consumption behaviour 消费者在社交媒体上参与环保活动对绿色消费行为的影响
IF 3.9 4区 管理学 Q2 BUSINESS Pub Date : 2024-08-08 DOI: 10.1108/apjml-09-2023-0862
Fenghua Li
PurposeBased on the stimuli-organism-response (SOR) theory, the purpose of this study is to demonstrate the impact of consumers’ engagement in pro-environment activities on social media on consumer green consumption behaviour, and explore the explicatory mechanism and boundary conditions for the relationship between them.Design/methodology/approachThis study collected data from 312 Chinese consumers by using the research platform Credamo, a Chinese online survey platform. A structural equation model and hierarchical regression modelling were used to analyse the data.FindingsConsumers’ engagement in pro-environmental activities on social media has a positive influence on environmental awareness that positively affects green consumption behaviour. Environmental awareness plays a mediating role in the relationship between consumers’ engagement in pro-environmental activities on social media and green consumption behaviour. Furthermore, green intrinsic motivation and green extrinsic motivation play positive and negative regulating roles respectively in the relationship between environmental awareness and green consumption behaviour.Originality/valueThis study enriches the research on the antecedent variables of green consumption behaviour. At the same time, it also expands the research on the outcome variables of the impact of engagement in environmental protection activities on people’s subsequent behaviour, deepens and expands the research on green consumption behaviour and its applicable boundaries, offering both theoretical insights and practical implications for enterprise marketing strategies and government management.
目的基于刺激-有机体-反应(SOR)理论,本研究旨在证明消费者参与社交媒体上的环保活动对消费者绿色消费行为的影响,并探讨二者之间关系的解释机制和边界条件。研究结果消费者参与社交媒体上的环保活动对环保意识有积极影响,而环保意识又会积极影响绿色消费行为。环境意识在消费者参与社交媒体环保活动与绿色消费行为之间起着中介作用。此外,在环境意识与绿色消费行为的关系中,绿色内在动机和绿色外在动机分别起着积极和消极的调节作用。本研究丰富了绿色消费行为的前因变量研究,同时也拓展了参与环保活动对人们后续行为影响的结果变量研究,深化和拓展了绿色消费行为研究及其适用边界,为企业营销战略和政府管理提供了理论启示和实践意义。
{"title":"Effects of consumers’ engagement in pro-environment activities on social media on green consumption behaviour","authors":"Fenghua Li","doi":"10.1108/apjml-09-2023-0862","DOIUrl":"https://doi.org/10.1108/apjml-09-2023-0862","url":null,"abstract":"PurposeBased on the stimuli-organism-response (SOR) theory, the purpose of this study is to demonstrate the impact of consumers’ engagement in pro-environment activities on social media on consumer green consumption behaviour, and explore the explicatory mechanism and boundary conditions for the relationship between them.Design/methodology/approachThis study collected data from 312 Chinese consumers by using the research platform Credamo, a Chinese online survey platform. A structural equation model and hierarchical regression modelling were used to analyse the data.FindingsConsumers’ engagement in pro-environmental activities on social media has a positive influence on environmental awareness that positively affects green consumption behaviour. Environmental awareness plays a mediating role in the relationship between consumers’ engagement in pro-environmental activities on social media and green consumption behaviour. Furthermore, green intrinsic motivation and green extrinsic motivation play positive and negative regulating roles respectively in the relationship between environmental awareness and green consumption behaviour.Originality/valueThis study enriches the research on the antecedent variables of green consumption behaviour. At the same time, it also expands the research on the outcome variables of the impact of engagement in environmental protection activities on people’s subsequent behaviour, deepens and expands the research on green consumption behaviour and its applicable boundaries, offering both theoretical insights and practical implications for enterprise marketing strategies and government management.","PeriodicalId":47866,"journal":{"name":"Asia Pacific Journal of Marketing and Logistics","volume":null,"pages":null},"PeriodicalIF":3.9,"publicationDate":"2024-08-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141925545","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
期刊
Asia Pacific Journal of Marketing and Logistics
全部 Acc. Chem. Res. ACS Applied Bio Materials ACS Appl. Electron. Mater. ACS Appl. Energy Mater. ACS Appl. Mater. Interfaces ACS Appl. Nano Mater. ACS Appl. Polym. Mater. ACS BIOMATER-SCI ENG ACS Catal. ACS Cent. Sci. ACS Chem. Biol. ACS Chemical Health & Safety ACS Chem. Neurosci. ACS Comb. Sci. ACS Earth Space Chem. ACS Energy Lett. ACS Infect. Dis. ACS Macro Lett. ACS Mater. Lett. ACS Med. Chem. Lett. ACS Nano ACS Omega ACS Photonics ACS Sens. ACS Sustainable Chem. Eng. ACS Synth. Biol. Anal. Chem. BIOCHEMISTRY-US Bioconjugate Chem. BIOMACROMOLECULES Chem. Res. Toxicol. Chem. Rev. Chem. Mater. CRYST GROWTH DES ENERG FUEL Environ. Sci. Technol. Environ. Sci. Technol. Lett. Eur. J. Inorg. Chem. IND ENG CHEM RES Inorg. Chem. J. Agric. Food. Chem. J. Chem. Eng. Data J. Chem. Educ. J. Chem. Inf. Model. J. Chem. Theory Comput. J. Med. Chem. J. Nat. Prod. J PROTEOME RES J. Am. Chem. Soc. LANGMUIR MACROMOLECULES Mol. Pharmaceutics Nano Lett. Org. Lett. ORG PROCESS RES DEV ORGANOMETALLICS J. Org. Chem. J. Phys. Chem. J. Phys. Chem. A J. Phys. Chem. B J. Phys. Chem. C J. Phys. Chem. Lett. Analyst Anal. Methods Biomater. Sci. Catal. Sci. Technol. Chem. Commun. Chem. Soc. Rev. CHEM EDUC RES PRACT CRYSTENGCOMM Dalton Trans. Energy Environ. Sci. ENVIRON SCI-NANO ENVIRON SCI-PROC IMP ENVIRON SCI-WAT RES Faraday Discuss. Food Funct. Green Chem. Inorg. Chem. Front. Integr. Biol. J. Anal. At. Spectrom. J. Mater. Chem. A J. Mater. Chem. B J. Mater. Chem. C Lab Chip Mater. Chem. Front. Mater. Horiz. MEDCHEMCOMM Metallomics Mol. Biosyst. Mol. Syst. Des. Eng. Nanoscale Nanoscale Horiz. Nat. Prod. Rep. New J. Chem. Org. Biomol. Chem. Org. Chem. Front. PHOTOCH PHOTOBIO SCI PCCP Polym. Chem.
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1