To achieve carbon neutrality, it is crucial that private commercial and noncommercial firms also do their bit to adopt and implement green projects (GPs). Nonetheless, there is a lack of scholarly understanding regarding the elements that influence the implementation of GP by private firms, as well as the barriers to GP adoption and strategies to overcome them. This study seeks to fill the existing knowledge vacuum by examining open-ended essays to provide useful perspectives into the experiences and viewpoints of organizations that have implemented GP. The qualitative data collected were analyzed to determine four unique dimensions, including a variety of elements connected to GP implementation. (a) The study identifies four enablers that push firms to go for GP and three critical areas during the evaluation. (b) The study further identifies four major stumbling blocks of resource management, project viability, external issues, and integration challenges that affect GP and three risk management strategies to overcome these. Our study adds essential theoretical and practical perspectives to the ongoing debate about implementing GP in a comprehensive and inclusive manner.
{"title":"Green Project Investments and Corporate Responsibilities: Enablers, Challenges, and Strategies for Mitigating Risks","authors":"Xiaozhen Guo, Meena Bhatia, Bhumika Gupta, Enrico Battisti","doi":"10.1002/csr.70177","DOIUrl":"https://doi.org/10.1002/csr.70177","url":null,"abstract":"<p>To achieve carbon neutrality, it is crucial that private commercial and noncommercial firms also do their bit to adopt and implement green projects (GPs). Nonetheless, there is a lack of scholarly understanding regarding the elements that influence the implementation of GP by private firms, as well as the barriers to GP adoption and strategies to overcome them. This study seeks to fill the existing knowledge vacuum by examining open-ended essays to provide useful perspectives into the experiences and viewpoints of organizations that have implemented GP. The qualitative data collected were analyzed to determine four unique dimensions, including a variety of elements connected to GP implementation. (a) The study identifies four enablers that push firms to go for GP and three critical areas during the evaluation. (b) The study further identifies four major stumbling blocks of resource management, project viability, external issues, and integration challenges that affect GP and three risk management strategies to overcome these. Our study adds essential theoretical and practical perspectives to the ongoing debate about implementing GP in a comprehensive and inclusive manner.</p>","PeriodicalId":48334,"journal":{"name":"Corporate Social Responsibility and Environmental Management","volume":"33 1","pages":"419-441"},"PeriodicalIF":9.1,"publicationDate":"2025-09-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/csr.70177","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145909120","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Adriana Santos, Arnaldo Coelho, Maria Elisabete Duarte Neves
This study investigates the relationship between corporate social responsibility (CSR) and customer loyalty through a systematic review of 408 articles published between 2004 and 2024 in Web of Science and Scopus. A bibliometric analysis conducted with R and VOSviewer examined annual publication trends, leading journals, and highly cited articles, thematic developments, and term co-occurrence patterns. Results indicate consistent growth in research over the past two decades, with China emerging as the leading contributor, largely driven by government directives and firms' alignment with international sustainability standards. Prominent publication outlets include Sustainability, Journal of Marketing, and Journal of Business Ethics, with Bhattacharya and Sen identified in 2014 as the most influential authors. Thematic mapping positions “loyalty” as a motor theme and “CSR” as an emerging domain, while “innovation” and “customer perception” appear as central but underexplored areas. “Consumer behavior” is highlighted as a promising avenue for future inquiry. Building on these findings, further research could focus on the role of CSR in advancing the Sustainable Development Goals, the underlying motivations for CSR engagement, the interplay between CSR and innovation, and the extension of sustainable practices within B2B contexts.
本研究通过对2004年至2024年间发表在Web of Science和Scopus上的408篇文章的系统回顾,探讨了企业社会责任(CSR)与客户忠诚度之间的关系。使用R和VOSviewer进行的文献计量分析检查了年度出版趋势、主要期刊、高被引文章、专题发展和术语共现模式。结果表明,在过去的二十年中,研究持续增长,中国成为主要贡献者,主要受政府指令和公司与国际可持续性标准保持一致的推动。著名的出版物包括《可持续发展》、《市场营销杂志》和《商业伦理杂志》,巴塔查里亚和森在2014年被评为最具影响力的作者。主题地图将“忠诚”定位为动力主题,将“企业社会责任”定位为新兴领域,而“创新”和“客户感知”似乎是核心领域,但尚未得到充分开发。“消费者行为”被强调为未来调查的一个有希望的途径。在这些发现的基础上,进一步的研究可以集中在企业社会责任在推进可持续发展目标中的作用、企业社会责任参与的潜在动机、企业社会责任与创新之间的相互作用,以及B2B背景下可持续实践的扩展。
{"title":"A Systematic Literature Review on Customer Loyalty and Its Relationship to CSR: State of the Art and Future Research Agenda","authors":"Adriana Santos, Arnaldo Coelho, Maria Elisabete Duarte Neves","doi":"10.1002/csr.70182","DOIUrl":"https://doi.org/10.1002/csr.70182","url":null,"abstract":"<p>This study investigates the relationship between corporate social responsibility (CSR) and customer loyalty through a systematic review of 408 articles published between 2004 and 2024 in Web of Science and Scopus. A bibliometric analysis conducted with R and VOSviewer examined annual publication trends, leading journals, and highly cited articles, thematic developments, and term co-occurrence patterns. Results indicate consistent growth in research over the past two decades, with China emerging as the leading contributor, largely driven by government directives and firms' alignment with international sustainability standards. Prominent publication outlets include <i>Sustainability</i>, <i>Journal of Marketing</i>, and <i>Journal of Business Ethics</i>, with Bhattacharya and Sen identified in 2014 as the most influential authors. Thematic mapping positions “loyalty” as a motor theme and “CSR” as an emerging domain, while “innovation” and “customer perception” appear as central but underexplored areas. “Consumer behavior” is highlighted as a promising avenue for future inquiry. Building on these findings, further research could focus on the role of CSR in advancing the Sustainable Development Goals, the underlying motivations for CSR engagement, the interplay between CSR and innovation, and the extension of sustainable practices within B2B contexts.</p>","PeriodicalId":48334,"journal":{"name":"Corporate Social Responsibility and Environmental Management","volume":"33 1","pages":"442-464"},"PeriodicalIF":9.1,"publicationDate":"2025-09-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/csr.70182","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145905143","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}