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Driving Retail Cross-Selling 推动零售交叉销售
IF 12.4 2区 管理学 Q1 BUSINESS Pub Date : 2022-04-28 DOI: 10.1177/10946705221087399
A. Xu, Raymond Loi, C. Chow, Vicky S. Z. Lin
Cross-selling is one of the most important sales strategies retail organizations adopted to drive business revenue and increase customer lifetime value. While considerable efforts have been devoted to developing data-based cross-selling models, little is known about how and when store managers can drive frontline service employees (FSEs) to cross-sell. Drawing on work meaningfulness literature, we propose that a high-quality resource exchange relationship with the store manager (i.e., leader–member exchange, LMX) endows FSEs’ work with meaningfulness of serving others, which in turn promotes their engagement in cross-selling. We further contend that when store managers possess high person-organization fit, the impact of their LMX relationships on FSEs’ work meaningfulness of serving others and subsequent cross-selling would be stronger. A three-wave survey data from 166 FSEs and their store managers in a retail chain in China (i.e., Study 1) and an experiment among 120 U.S.-based working employees (i.e., Study 2) support our predictions. The present research offers important theoretical and practical implications for retailing management area. Graphical Abstract
交叉销售是零售组织用来推动业务收入和增加客户终身价值的最重要的销售策略之一。尽管在开发基于数据的交叉销售模式方面付出了相当大的努力,但对于商店经理如何以及何时能够推动一线服务员工(fse)进行交叉销售,人们知之甚少。根据工作意义性文献,我们提出与门店经理的高质量资源交换关系(即领导-成员交换,LMX)使fse的工作具有服务他人的意义,从而促进他们参与交叉销售。我们进一步认为,当门店经理具有较高的个人与组织契合度时,其LMX关系对fse服务他人的工作意义以及随后的交叉销售的影响会更强。对中国一家零售连锁店的166家金融服务企业及其门店经理的三波调查数据(即研究1)和对120名美国在职员工的实验(即研究2)支持了我们的预测。本研究对零售管理领域具有重要的理论和实践意义。图形抽象
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引用次数: 2
Modular Service Design of Information Technology-Enabled Services 信息技术服务的模块化服务设计
IF 12.4 2区 管理学 Q1 BUSINESS Pub Date : 2022-04-22 DOI: 10.1177/10946705221082775
T. Tuunanen, Markus Salo, Feng Li
The literature has proposed ways to modularize information-technology-enabled services (ITeS) with limited success. We argue that applying design principles (DPs) can address this gap and revitalize the service modularization literature. With a qualitative research study, we develop exemplar DPs and a set of prioritized DPs for ITeS. We contribute to the literature by demonstrating how complex service systems, specifically ITeS, can be modularly designed. Our DPs show how different ITeS design elements or service attribute combinations impact the outcome-driven design of service experience. Based on the findings, we present a modular service design framework and a service design method that adopts DPs to create effective modular ITeS designs. We also offer ways to conceptualize and apply service modularization to improve the adoption of the modular service design by service designers and managers. Graphical Abstract
文献已经提出了模块化信息技术支持服务(ITeS)的方法,但收效甚微。我们认为,应用设计原则(dp)可以解决这一差距,并使服务模块化文献重新焕发活力。通过定性研究,我们为ITeS开发了典型的DPs和一组优先的DPs。我们通过展示如何模块化地设计复杂的服务系统(特别是ITeS)来为文献做出贡献。我们的dp展示了不同的ITeS设计元素或服务属性组合如何影响服务体验的结果驱动设计。基于这些发现,我们提出了一个模块化服务设计框架和一种服务设计方法,该方法采用dp来创建有效的模块化ITeS设计。我们还提供了概念化和应用服务模块化的方法,以改进服务设计人员和管理人员对模块化服务设计的采用。图形抽象
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引用次数: 5
Artificial Emotions and Love and Sex Doll Service Workers 人工情感与爱与性玩偶服务工作者
IF 12.4 2区 管理学 Q1 BUSINESS Pub Date : 2022-04-14 DOI: 10.1177/10946705211063692
Russell Belk
Realistic looking humanoid love and sex dolls have been available on a somewhat secretive basis for at least three decades. But today the industry has gone mainstream with North American, European, and Asian producers using mass customization and competing on the bases of features, realism, price, and depth of product lines. As a result, realistic life size artificial companions are becoming more affordable to purchase and more feasible to patronize on a service basis. Sexual relations may be without equal when it comes to emotional intimacy. Yet, the increasingly vocal and interactive robotic versions of these dolls, feel nothing. They may nevertheless induce emotions in users that potentially surpass the pleasure of human-human sexual experiences. The most technologically advanced love and sex robots are forecast to sense human emotions and gear their performances of empathy, conversation, and sexual activity accordingly. I offer a model of how this might be done to provide a better service experience. I compare the nature of resulting “artificial emotions” by robots to natural emotions by humans. I explore the ethical issues entailed in offering love and sex robot services with artificial emotions and offer a conclusion and recommendations for service management and for further research.
长相逼真的人形性爱玩偶已经在某种程度上保密了至少30年。但如今,随着北美、欧洲和亚洲生产商使用大规模定制,并在功能、现实主义、价格和产品线深度等方面展开竞争,该行业已成为主流。因此,真人大小的人造伴侣正变得越来越便宜,而且在服务基础上也更容易得到光顾。当涉及到情感亲密时,性关系可能是没有平等的。然而,越来越多的声音和互动机器人版本的这些娃娃,感觉不到任何东西。然而,它们可能会引发用户的情绪,这种情绪可能会超过人类性体验的快感。据预测,技术最先进的性爱机器人能够感知人类的情感,并相应地调整它们的移情、对话和性行为表现。我提供了一个模型,说明如何做到这一点以提供更好的服务体验。我将机器人产生的“人工情感”的性质与人类的自然情感进行了比较。我探讨了提供具有人工情感的爱与性机器人服务所涉及的伦理问题,并为服务管理和进一步研究提供了结论和建议。
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引用次数: 16
It is Really Not a Game: An Integrative Review of Gamification for Service Research 这真的不是游戏:服务研究的游戏化综合评论
IF 12.4 2区 管理学 Q1 BUSINESS Pub Date : 2022-04-11 DOI: 10.1177/10946705221076272
Robert Ciuchita, J. Heller, Sarah Köcher, Sören Köcher, T. Leclercq, Karim Sidaoui, S. Stead
Gamification has attracted considerable practitioner attention and has become a viable tactic for influencing behavior, boosting innovation, and improving marketing outcomes across industries. Simultaneously, studies on the use of gamification techniques have emerged in diverse fields, including computer science, education, and healthcare. Despite the broad popularity of gamification in other fields, it has received only limited attention in the service literature. Moreover, the findings of extant studies on gamification in the service field are inconclusive and suggest an incomplete understanding of the employment of gamification in service contexts. Thus, this study aims to integrate the growing but scattered cross-disciplinary literature on gamification and to emphasize its relevance to service research. Specifically, we first conceptualize gamification for service and differentiate it from related concepts. Then, using a systematic literature review, we identify 34 empirical articles that reflect this gamification conceptualization and can be connected to relevant service research themes (e.g., customer participation, experience, and loyalty). Employing activity theory, we derive four higher-order functions of gamification: production, consumption, exchange, and distribution. Finally, we develop a research agenda to generate a better understanding of the central aspects within each of the identified gamification functions and stimulate future academic efforts on gamification in services.
游戏化吸引了大量从业者的关注,并已成为影响各行业行为、促进创新和改善营销效果的可行策略。与此同时,对游戏化技术使用的研究已经出现在不同的领域,包括计算机科学、教育和医疗保健。尽管游戏化在其他领域广泛流行,但它在服务文献中只受到有限的关注。此外,现有的关于服务领域游戏化的研究结果是不确定的,并且表明对游戏化在服务环境中的应用的理解不完整。因此,本研究旨在整合不断增长但分散的关于游戏化的跨学科文献,并强调其与服务研究的相关性。具体来说,我们首先将服务游戏化概念化,并将其与相关概念区分开来。然后,通过系统的文献回顾,我们确定了34篇反映这种游戏化概念的实证文章,这些文章可以与相关的服务研究主题(例如,客户参与、体验和忠诚度)联系起来。运用活动理论,我们推导出游戏化的四个高阶函数:生产、消费、交换和分配。最后,我们制定了一个研究议程,以更好地理解每个确定的游戏化功能中的核心方面,并激发未来在服务游戏化方面的学术努力。
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引用次数: 15
Toward Multisensory Customer Experiences: A Cross-Disciplinary Bibliometric Review and Future Research Directions 迈向多感官顾客体验:跨学科文献计量学回顾与未来研究方向
IF 12.4 2区 管理学 Q1 BUSINESS Pub Date : 2022-03-26 DOI: 10.1177/10946705221079941
S. Stead, R.A.E. Wetzels, Martin Wetzels, G. Odekerken-Schröder, D. Mahr
An in-depth understanding of multisensory customer experiences could inform and transform service experiences across the touchpoints of customer journeys. Sensory research in service and marketing disciplines mostly refers to individual senses in isolation. However, relevant insights could be gleaned from other disciplines to explore the multisensory nature of customer experiences. Noting the fragmented state of research surrounding such topics, the current article presents a systematic, objective overview of the content and theoretical foundations underlying the notion of multisensory customer experiences. Seeking a holistic understanding and research agenda for service research, the authors adopt both text mining and co-citation analyses overlaying findings from the cross-disciplinary foundation to uncover relevant theoretical, conceptual, and methodological developments. The resulting research agenda encourages scholars to employ diverse theories and methods to investigate multisensory stimuli, their integration, and perception, as well as the link between multisensory customer experiences and emotions. These insights then can inform the design of multisensory omnichannel service experiences.
对多感官客户体验的深入理解可以为客户旅程的各个接触点提供信息并改变服务体验。服务和市场营销学科的感官研究主要涉及孤立的个体感官。然而,相关的见解可以从其他学科收集,以探索客户体验的多感官本质。注意到围绕这些主题的零散研究状态,本文对多感官客户体验概念的内容和理论基础进行了系统、客观的概述。为了寻求对服务研究的整体理解和研究议程,作者采用了文本挖掘和共被引分析,覆盖了跨学科基础的研究结果,以揭示相关的理论、概念和方法发展。由此产生的研究议程鼓励学者采用不同的理论和方法来研究多感官刺激,它们的整合和感知,以及多感官客户体验与情绪之间的联系。然后,这些见解可以为多感官全渠道服务体验的设计提供信息。
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引用次数: 9
To go or to let it go: A regulatory focus perspective on Bundle Consumption 去还是不去:对捆绑消费的监管焦点视角
IF 12.4 2区 管理学 Q1 BUSINESS Pub Date : 2022-03-03 DOI: 10.1177/10946705211067101
A. Pandey, S. Tripathi
Despite the widespread reliance on service bundles across industries (examples include theater season-tickets, vacation packages, and annual sports passes), the impact of consumer-specific factors on the post-purchase consumptions of such bundles has received limited academic attention. Drawing on regulatory focus theory, we show that a consumer’s regulatory orientation influences the consumption of service bundles, and that the impacts are mediated by construal level. Using six studies (including a field study and a quasi-field experiment using Twitter data) we illustrate that prevention-focused individuals demonstrate concrete construal and are better able to resolve the ambiguity in allocating costs and benefits to individual bundle components, leading to higher consumption. By examining the role of a consumer’s regulatory orientation, our work advances the theoretical understanding of consumer behavior in response to the bundling of services. We make an important methodological contribution by demonstrating how text-mining can be innovatively utilized to analyze consumer posts on Twitter to infer regulatory focus and understand service bundle consumption. Our studies provide practical guidance to managers seeking to infer (using publicly available Twitter data and consumer-provided inputs during purchase) and prime (using advertisements and nudges) regulatory focus to understand/influence service consumption.
尽管各个行业普遍依赖于服务捆绑包(例如剧院季票、度假套餐和年度体育通行证),但消费者特定因素对此类捆绑包的购后消费的影响却受到了有限的学术关注。利用监管焦点理论,我们发现消费者的监管取向会影响服务包的消费,并且这种影响是由解释水平介导的。通过六项研究(包括现场研究和使用Twitter数据的准现场实验),我们说明了以预防为重点的个体表现出具体的解释,并且能够更好地解决单个捆绑组件分配成本和收益的模糊性,从而导致更高的消费。通过研究消费者监管取向的作用,我们的工作推进了对服务捆绑的消费者行为的理论理解。我们通过展示如何创新地利用文本挖掘来分析Twitter上的消费者帖子,从而推断监管重点并了解服务包消费,从而在方法论上做出了重要贡献。我们的研究为寻求推断(使用公开可用的Twitter数据和消费者在购买过程中提供的输入)和主要(使用广告和推动)监管重点以理解/影响服务消费的管理者提供了实用指导。
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引用次数: 3
Social Media Communication and Company Value: The Moderating Role of Industry Competitiveness 社交媒体传播与企业价值:行业竞争力的调节作用
IF 12.4 2区 管理学 Q1 BUSINESS Pub Date : 2022-02-24 DOI: 10.1177/10946705211072429
A. Golmohammadi, Dinesh K. Gauri, Hooman Mirahmad
Existing research demonstrates that industry competitiveness influences the effectiveness of marketing actions. However, limited scholarly attention has been paid to how service companies should communicate on social media under different levels of industry competitiveness. The current research seeks to address this gap in the literature by analyzing social media communication, brand impression, and financial data from two large samples of service companies and by employing state-of-the-art methods of machine learning. Study 1 demonstrates that industry competitiveness positively (negatively) moderates the impact of persuasive tone (volume) of social media communications on company value. We argue that these effects stem from investors’ expectations about the impact of these communication styles in facilitating differentiation and improving brand impressions in a congested competitive environment. Consistent with this mechanism, Study 2 reveals that as an industry becomes more cluttered, persuasive tone (volume) becomes more (less) effective in impacting consumers’ brand impressions. The findings provide important insights for service companies that operate under different levels of industry competitiveness.
现有研究表明,行业竞争力影响营销行为的有效性。然而,对于不同行业竞争力水平下服务企业如何在社交媒体上进行沟通,学术界关注较少。目前的研究试图通过分析来自两个大型服务公司样本的社交媒体传播、品牌印象和财务数据,并采用最先进的机器学习方法,来解决这一文献差距。研究1表明,行业竞争力正向(负向)调节社交媒体传播的说服语气(数量)对公司价值的影响。我们认为,这些影响源于投资者对这些沟通方式在拥挤的竞争环境中促进差异化和改善品牌印象的影响的期望。与这一机制一致,研究2表明,随着行业变得更加混乱,有说服力的语气(音量)在影响消费者的品牌印象方面变得更加(更不)有效。研究结果为在不同行业竞争力水平下运营的服务公司提供了重要的见解。
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引用次数: 3
Conceptualizing Services and Service Innovation: A Practice Theory Study of the Swedish Music Market 服务概念化与服务创新:瑞典音乐市场的实践理论研究
IF 12.4 2区 管理学 Q1 BUSINESS Pub Date : 2022-02-22 DOI: 10.1177/10946705211062693
Per Skålén, Johanna Gummerus
In today’s complex and interconnected marketplace, the study of services and service innovation among multiple actors is an underdeveloped, but a theoretically and managerially relevant research area for enabling value cocreation. Building on general practice theory, the scarce prior service research that has drawn on practice theory, and an empirical study of the Swedish music market, this paper outlines a framework that conceptualizes services and service innovation among multiple actors by focusing on value cocreation practices (VCPs). The framework contributes to service research by conceptualizing services as bundles of VCPs, providing a theoretical foundation for the research that studies services as activities. It also contributes to service research by conceptualizing service innovation as the creation of VCPs. The paper shows how actors’ concrete activities, in combination with the valancing of VCPs existing in the market, induce service innovation. A future agenda for research on services and service innovation is also proposed. In addition to these theoretical contributions, the paper offers practical insights into how managers, with the help of the framework, may broaden their focus to include the shared VCPs of the markets to secure a competitive advantage.
在当今复杂且相互关联的市场中,对服务和多参与者之间的服务创新的研究是一个不发达的领域,但对于实现价值共同创造是一个理论和管理相关的研究领域。本文以一般实践理论、基于实践理论的稀缺先验服务研究以及对瑞典音乐市场的实证研究为基础,概述了一个框架,通过关注价值共同创造实践(vcp),将多个参与者之间的服务和服务创新概念化。该框架通过将服务概念化为vcp束,为将服务作为活动进行研究提供了理论基础,从而有助于服务研究。它还将服务创新概念化为vcp的创建,从而有助于服务研究。本文研究了参与者的具体活动,结合市场上存在的虚拟服务提供商的价值,如何诱发服务创新。本文还提出了服务和服务创新研究的未来议程。除了这些理论贡献之外,本文还提供了实际的见解,说明管理者如何在框架的帮助下,扩大他们的关注点,包括市场的共享vcp,以确保竞争优势。
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引用次数: 10
Food Experience Design to Prevent Unintended Consequences and Improve Well-being 食物体验设计,防止意外后果,提高幸福感
IF 12.4 2区 管理学 Q1 BUSINESS Pub Date : 2021-12-22 DOI: 10.1177/10946705211057593
Michela Addis, Wided Batat, S. Atakan, C. Austin, Danae Manika, P. Peter, Lane Peterson
This article introduces a novel and comprehensive conceptual framework for designing innovative food experiences that enhance food well-being. We call this framework the novel food experience design. It supports managers in cocreating customer-centric food experiences to limit unintended detrimental consequences and enhance individual and societal food well-being. The novel food experience design (1) employs a systemic (vs. endemic) approach to the innovation process and (2) promotes prioritizing ethical decision-making alongside economic decision-making. Building on insights derived from ecosystem theory and the ethical principles literature, we develop four fundamental propositions to innovate food experiences: do no harm, do good, ensure autonomy, and ensure fairness. Our framework promotes higher levels of individual and societal food well-being than restricted food design innovations, preventing unintended consequences. Finally, we illuminate the implications for service research and practice.
本文介绍了一个新颖而全面的概念框架,用于设计创新的食物体验,提高食物的健康。我们称这个框架为新颖的食物体验设计。它支持管理者共同创造以客户为中心的食品体验,以限制意外的有害后果,并提高个人和社会的食品福利。这种新颖的食物体验设计(1)在创新过程中采用了一种系统的(相对于地方性的)方法,(2)在经济决策的同时促进了道德决策的优先考虑。基于生态系统理论和伦理原则文献的见解,我们提出了创新食物体验的四个基本命题:不伤害、做好事、确保自主和确保公平。与受限制的食品设计创新相比,我们的框架促进了更高水平的个人和社会食品福利,防止了意想不到的后果。最后,我们阐明了服务研究和实践的启示。
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引用次数: 4
Unintended Consequences in Transformative Service Research: Helping Without Harming 变革服务研究中的意外后果:帮助而不伤害
IF 12.4 2区 管理学 Q1 BUSINESS Pub Date : 2021-12-17 DOI: 10.1177/10946705211061190
Christopher P. Blocker, Brennan Davis, L. Anderson
Even as transformative service initiatives promote greater well-being, they may also create unintentionally negative consequences. Research investigates boundary conditions and boomerang effects that wash out or reverse the intended effects of service initiatives. However, such research generally advances greater depth of insight about unintended consequences in a particular stream rather than bridging this knowledge across service domains. Thus, service research lacks integrative frameworks, theory, and empirical insight to advance more generalizable knowledge about unintended consequences. The purpose of this editorial is to clarify the importance of investigating unintended consequences across service contexts and propose pathways as a catalyst for research. Using theory on unintended consequences, we delineate the types of unintended consequences and discuss the underlying mechanisms. We identify themes that span papers in the special issue and illuminate negative spillover consequences. The editorial concludes with an overview of future research avenues with potential to accelerate important transformative service research.
即使变革性服务倡议促进了更大的福祉,它们也可能无意中产生负面后果。研究调查了边界条件和回巢效应,这些效应会冲掉或逆转服务计划的预期效果。然而,此类研究通常会深入了解特定流中的意外结果,而不是跨服务领域将这些知识连接起来。因此,服务研究缺乏整合的框架、理论和经验洞察力来推进关于意外后果的更普遍的知识。这篇社论的目的是澄清跨服务环境调查意外后果的重要性,并提出作为研究催化剂的途径。运用非预期后果理论,我们描述了非预期后果的类型,并讨论了潜在的机制。我们在特刊中确定了跨越论文的主题,并阐明了负面溢出后果。社论最后概述了未来的研究途径,有可能加速重要的变革性服务研究。
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引用次数: 14
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Journal of Service Research
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