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Personalized Communication as a Platform for Service Inclusion? Initial Insights Into Interpersonal and AI-Based Personalization for Stigmatized Consumers 个性化沟通是服务共融的平台?对受歧视消费者的人际和基于人工智能的个性化的初步见解
IF 12.4 2区 管理学 Q1 BUSINESS Pub Date : 2023-07-30 DOI: 10.1177/10946705231188676
Martin Mende, Maura L. Scott, V. Ubal, Corinne M. K. Hassler, Colleen M. Harmeling, Robert W. Palmatier
Although calls for inclusiveness in services are becoming more vigorous, empirical research on how to design and implement service inclusion for stigmatized consumers remains scant. This paper draws on key questions of personalization (i.e., who personalizes what for whom?) to tailor the (a) source and (b) content of marketing messages in order to better include stigmatized consumers. The authors examine this idea in three experiments in healthcare/well-being settings. In terms of message source, the results show that, in interpersonal interactions, service companies can employ the principle of homophily to better engage stigmatized consumers (Study 1). In contrast, homophily-inspired personalized messages to stigmatized consumers can backfire in the context of consumer-artificial intelligence (AI)-interactions (human-to-avatar interactions; Study 2). Moreover, in terms of message content, Study 3 explores how, and under which conditions, companies can leverage thinking AI versus feeling AI for improved service inclusiveness. Finally, the studies point to anticipated consumer well-being as a crucial mediator driving effective service inclusiveness among stigmatized consumers. The results not only contribute to an emerging theory of service inclusiveness, but also provide service scholars and managers with initial empirical results on the role of AI in inclusive services.
尽管对服务包容性的呼吁越来越强烈,但关于如何设计和实施针对受歧视消费者的服务包容性的实证研究仍然很少。本文借鉴了个性化的关键问题(即谁为谁个性化什么?)来定制(a)营销信息的来源和(b)内容,以便更好地包括被污名化的消费者。作者在医疗保健/福利环境的三个实验中检验了这一观点。在信息源方面,研究结果表明,在人际互动中,服务公司可以采用同质性原则来更好地吸引被污名化的消费者(研究1)。相反,在消费者-人工智能(AI)互动(人与化身互动;此外,在消息内容方面,研究3探讨了公司如何以及在何种条件下利用思考人工智能和感受人工智能来提高服务包容性。最后,研究指出,预期消费者福祉是推动污名化消费者有效服务包容性的关键中介。研究结果不仅有助于形成新兴的服务包容性理论,也为服务业学者和管理者提供了关于人工智能在包容性服务中的作用的初步实证结果。
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引用次数: 0
Visual Modality of Engagement: Conceptualization, Typology of Forms, and Outcomes 参与的视觉形态:概念化、形式类型学和结果
IF 12.4 2区 管理学 Q1 BUSINESS Pub Date : 2023-07-25 DOI: 10.1177/10946705231190867
J. Azer, Lorena Blasco-Arcas, M. Alexander
Customers proactively engage with firms’ offerings through behavioral manifestations such as brand-related social media posts, influencing other customers in online networks and, consequently, affecting brand value. With the growth of visually oriented social media platforms, interest has increased in understanding customer engagement behavior (CEB) using visual content. In this paper, we build on CEB, image acts, visual content, and communication theories to conceptualize the Visual Modality of Engagement (VME). Using both field and lab studies, we develop a typology of four distinct positive (experiential, evidential) and negative (mocking, dissuasive) forms of VME and offer empirical evidence revealing they induce different brand-related (purchase intentions, brand evaluation) and other customer-related (willingness to imitate, resharing intentions) outcomes. Additional results also reveal outcomes vary by the interplay of social and brand interactions with the various VME forms. The findings of this research offer guidance to content managers for the development of more effective engagement strategies in social media marketing.
客户通过与品牌相关的社交媒体帖子等行为表现,主动参与公司的产品,影响在线网络中的其他客户,从而影响品牌价值。随着以视觉为导向的社交媒体平台的发展,人们对使用视觉内容来理解客户参与行为(CEB)的兴趣也在增加。在本文中,我们以CEB、图像行为、视觉内容和传播理论为基础,对参与的视觉形态(VME)进行了概念化。通过实地和实验室研究,我们开发了四种不同的积极(经验,证据)和消极(嘲笑,劝阻)形式的VME类型,并提供经验证据表明,它们会导致不同的品牌相关(购买意愿,品牌评价)和其他与客户相关(模仿意愿,再分享意愿)的结果。其他研究结果还显示,社交和品牌互动与各种VME形式的相互作用会导致结果不同。本研究的发现为内容管理者在社交媒体营销中制定更有效的参与策略提供了指导。
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引用次数: 1
Consumers’ Intentions to Spread Negative Word of Mouth About Dynamic Pricing for Services: Role of Confusion and Unfairness Perceptions 消费者对服务动态定价的负面口碑传播意图:混淆和不公平认知的作用
IF 12.4 2区 管理学 Q1 BUSINESS Pub Date : 2023-07-25 DOI: 10.1177/10946705231190871
Silke Bambauer-Sachse, Ashley Young
This paper examines the effects of dynamic pricing versus simple price differentiation for services through price confusion and price unfairness perceptions on price-disadvantaged consumers’ intentions to spread negative word of mouth (WOM); we additionally differentiate between these customers based on specific service purchase frequency. To test our hypotheses regarding price confusion as an important driver of undesirable consumer reactions to differential pricing for services and as a precedent of price unfairness perceptions, we conduct one qualitative study and three quantitative studies. The findings provide key theoretical insights indicating that 1) dynamic pricing leads to more price confusion than simple differential pricing and 2) price confusion triggers price unfairness perceptions that increase consumers’ intentions to spread negative WOM. For frequently purchased services, the pricing tactic’s effects on intentions to spread negative WOM are based mainly on price confusion; for infrequently purchased services, the intentions to spread negative WOM are based primarily on unfairness perceptions. The major managerial insight of our findings is that dynamic pricing should be avoided or limited when there is a high likelihood of reputation damage through negative WOM among price-disadvantaged customers.
本文通过价格混淆和价格不公平感知,考察了动态定价与简单价格差异化对价格弱势消费者传播负面口碑(口碑)意愿的影响;我们还根据特定的服务购买频率来区分这些客户。为了验证我们的假设,即价格混乱是消费者对服务差别定价的不良反应的重要驱动因素,也是价格不公平感知的先例,我们进行了一项定性研究和三项定量研究。研究结果提供了关键的理论见解,表明1)动态定价比简单的差异定价导致更多的价格混乱,2)价格混乱引发价格不公平的感知,从而增加消费者传播负面口碑的意愿。对于频繁购买的服务,定价策略对负面口碑传播意图的影响主要基于价格混淆;对于不经常购买的服务,传播负面口碑的意图主要是基于不公平的看法。我们研究结果的主要管理见解是,当在价格不利的客户中存在通过负面口碑损害声誉的可能性很高时,应避免或限制动态定价。
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引用次数: 0
Improving How Clinicians Communicate With Patients: An Integrative Review and Framework 改善临床医生如何与患者沟通:一个综合的审查和框架
IF 12.4 2区 管理学 Q1 BUSINESS Pub Date : 2023-07-18 DOI: 10.1177/10946705231190018
Tracey S. Danaher, L. Berry, Chuck Howard, Sarah G. Moore, D. Attai
Effective communication is crucial in all service contexts, but especially in clinical healthcare, given its high (sometimes life-or-death) stakes. Fine-tuned messaging and personalization are vital to improving patients’ service experiences, their understanding of and adherence to treatment and therapy, and their physical and mental health. This article aims to guide clinicians specifically, and other service providers more generally, in their communication practices, so that they ultimately improve the quality of service they deliver to patients each day. It presents a comprehensive, integrative review and develops a framework for how clinicians communicate with patients by synthesizing findings from presently disconnected literatures in services, psychology, marketing, communications, and medicine. The framework, which elucidates the communication channels (verbal, nonverbal, and listening) clinicians use to convey meaning to patients, can be adapted to other service contexts, especially professional services. An agenda for future research and implications for improving service provider communications are included.
有效的沟通在所有服务环境中都是至关重要的,尤其是在临床医疗保健中,因为它的风险很高(有时是生死攸关)。微调信息和个性化对于改善患者的服务体验、他们对治疗和治疗的理解和坚持以及他们的身心健康至关重要。本文旨在专门指导临床医生以及其他服务提供者进行沟通实践,以便他们最终提高每天为患者提供的服务质量。本文通过综合目前在服务、心理学、市场营销、沟通和医学方面脱节的文献的发现,提出了一个全面、综合的综述,并为临床医生如何与患者沟通建立了一个框架。该框架阐明了临床医生用来向患者传达意义的沟通渠道(口头、非口头和倾听),可以适用于其他服务环境,特别是专业服务。包括未来研究的议程和对改善服务提供者通信的影响。
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引用次数: 0
The Interactive Influence of Frontline Employee Motivational Orientation and Service Climate/Strength Upon Employee Need Satisfaction and Performance 一线员工动机取向与服务氛围/强度对员工需求满意度和绩效的交互影响
IF 12.4 2区 管理学 Q1 BUSINESS Pub Date : 2023-07-17 DOI: 10.1177/10946705231190012
Jin Ho Jung, Jaewon Yoo, Todd J. Arnold, Seongmin Ryu
A frontline employee’s motivational orientation toward the role s/he plays in an organization is an important determinant of the level of service that is ultimately provided to a customer. In this study, we propose and demonstrate that frontline employees possess two different forms of motivational orientation to frame their work in both positive (i.e., approach) and negative (i.e., avoidance) ways. We demonstrate that need satisfaction, or an employee’s fulfilling needs for autonomy, competence, and relatedness, mediates the positive relationship between approach orientation and service performance, as well as the negative relationship between avoidance orientation and service performance. Further, such effects are influenced by both service climate and service climate strength. Our investigation relies on a mixed-method design that develops and uses measures for service climate and service climate strength at the team level (Study One), as well as within a scenario-based experiment to manipulate service climate and service climate strength (Study Two). Results of a meta-analysis are presented to highlight the gap in research related to understanding frontline employee motivational orientation and its influence upon service performance.
一线员工对自己在组织中所扮演角色的动机取向,是最终向客户提供服务水平的重要决定因素。在本研究中,我们提出并证明了一线员工拥有两种不同形式的动机取向,以积极(即接近)和消极(即回避)的方式来构建他们的工作。研究发现,需要满足(即员工对自主性、胜任力和相关性的满足)在接近取向与服务绩效之间起到正向中介作用,在回避取向与服务绩效之间起到负向中介作用。此外,这种效应还受到服务气候和服务气候强度的影响。我们的调查依赖于一种混合方法设计,该设计在团队层面(研究一)开发和使用服务气候和服务气候强度的测量方法,以及在基于场景的实验中操纵服务气候和服务气候强度(研究二)。本文通过荟萃分析的结果,揭示了一线员工动机取向及其对服务绩效影响的研究差距。
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引用次数: 0
Shaping Circular Service Ecosystems 塑造循环服务生态系统
IF 12.4 2区 管理学 Q1 BUSINESS Pub Date : 2023-07-12 DOI: 10.1177/10946705231188670
Julia A. Fehrer, Joya A. Kemper, Jonathan J. Baker
The circular economy (CE) presents an alternative perspective to the linear take-make-use-dispose model prevalent in industrial value chains. CE envisions economies operating like natural ecosystems—restorative and waste-free, underpinned by principles such as reuse, repair, share, and pay-for-use. Surprisingly, although these principles align with the fundamentals of service management, there is limited scholarly exploration of CE within service research. Leveraging service-dominant logic, this study introduces the concept of circular service ecosystems as ideal types of service ecosystems, regenerative, and embedded within nature, where (material, intellectual, digital and financial) resources flow seamlessly within and between nested systems without creating any waste or leakage. By analyzing 3,178 blogs penned by CE experts over 7 years and conducting in-depth interviews with industry specialists, this study offers two significant contributions. Firstly, it presents a process framework elucidating the transition towards circular service ecosystems. This framework explains the emergence of novel circular solutions and service ecosystem properties through processes of de- and re-institutionalization. Secondly, the study identifies six shaping strategies that actors can apply to drive circular service ecosystem transitions. The study concludes by emphasizing the importance of circular service ecosystems and CE as promising areas for future service research, providing a comprehensive research agenda to explore these areas in depth.
循环经济(CE)为工业价值链中普遍存在的线性获取-制造-使用-处理模式提供了另一种视角。CE设想经济像自然生态系统一样运行,以再利用、修复、共享和按使用付费等原则为基础,实现恢复性和无浪费。令人惊讶的是,尽管这些原则与服务管理的基本原理相一致,但在服务研究中对行政绩效的学术探索却有限。利用以服务为主导的逻辑,本研究引入了循环服务生态系统的概念,将其作为服务生态系统的理想类型,可再生,嵌入自然,其中(物质,智力,数字和金融)资源在嵌套系统内部和之间无缝流动,而不会产生任何浪费或泄漏。通过分析7年来CE专家撰写的3178篇博客,并对行业专家进行深度访谈,本研究提供了两个重要贡献。首先,它提出了一个过程框架,阐明了向循环服务生态系统的过渡。这个框架通过去制度化和再制度化的过程解释了新的循环解决方案和服务生态系统特性的出现。其次,该研究确定了六种塑造策略,参与者可以应用这些策略来推动循环服务生态系统的转型。该研究最后强调了循环服务生态系统和生态环境作为未来服务研究有前景的领域的重要性,并提供了一个全面的研究议程来深入探索这些领域。
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引用次数: 2
It Never Ends: Vulnerable Consumers’ Experiences of Persistent Liminality and Resource (Mis)Integration 永无止境:弱势消费者的持续阈限体验与资源(错误)整合
IF 12.4 2区 管理学 Q1 BUSINESS Pub Date : 2023-07-03 DOI: 10.1177/10946705231184610
Deirdre O’Loughlin, Johanna Gummerus, C. Kelleher
Transformative Service Research (TSR) highlights the fundamental importance of resource integration for consumer well-being. However, recent research suggests that resource integration can be problematic and imperfect, particularly for vulnerable consumers with complex and ongoing resource requirements. Such vulnerable consumers may face transition challenges and end up in an uncertain “in-between” experience of liminality, where the linkage to resource integration remains under-researched. In response to recent service prioritization challenges, we explore how vulnerable actors experience liminality and resource integration in service systems. The vulnerable actors highlighted in this study are parents in families of children with life-long conditions (e.g., autism spectrum disorder/ASD and Down syndrome). We reveal a new form of liminality as a persistent, relational phenomenon that interdependent vulnerable actors with ongoing complex resource needs collectively experienced within service systems. Further, we identify the dynamics of persistent liminality as Precipitating, Subsisting, and Resisting. Finally, in line with TSR, we shed light on the resource constraints that decrease the well-being of vulnerable consumers. We also identify implications for theory, practice, and future research.
转型服务研究(TSR)强调了资源整合对消费者福祉的根本重要性。然而,最近的研究表明,资源整合可能是有问题和不完善的,特别是对于具有复杂和持续资源需求的弱势消费者。这些脆弱的消费者可能面临转型挑战,并最终处于不确定的“中间”阈限体验,其中与资源整合的联系仍未得到充分研究。为了应对最近的服务优先级挑战,我们探讨了弱势行为者如何在服务系统中体验阈限和资源整合。本研究强调的弱势参与者是患有终身疾病(如自闭症谱系障碍/ASD和唐氏综合症)儿童家庭中的父母。我们揭示了一种新的阈限形式,它是一种持续存在的关系现象,在服务系统中,具有持续复杂资源需求的相互依赖的脆弱行为者共同经历了这种现象。此外,我们将持续阈限的动态识别为沉淀,维持和抵抗。最后,根据TSR,我们揭示了降低弱势消费者福祉的资源约束。我们还确定了对理论、实践和未来研究的影响。
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引用次数: 1
Uncovering the Hidden “Where” of Sustainable Service Ecosystems: The Role of Spaces and Places 揭示可持续服务生态系统的隐藏“在哪里”:空间和地点的作用
IF 12.4 2区 管理学 Q1 BUSINESS Pub Date : 2023-06-22 DOI: 10.1177/10946705231185177
Alessia Anzivino, S. Nenonen, R. Sebastiani
Multiple research efforts are currently unfolding to advance the wide-scale sustainability transformation of services and service ecosystems to address the United Nations Sustainable Development Goals (SDGs). While “how” to create service ecosystems and “whom” and “what” these service ecosystems serve have been receiving increasing scholarly attention, current research leaves the “where” question relatively underexplored. Thus, precise theoretical conceptualizations of the role of spaces and places in sustainable service ecosystem design (SED) are lacking. By longitudinally investigating two in-depth case studies, we illuminate the spatial aspects of sustainable SED. Our findings suggest five spatial mechanisms that enlighten how sustainable SED unfolds in relation to spaces and places. We also identify three tensions that affect the implementation of sustainable SED, each tension having both enabling and constraining manifestations. The study contributes to the service research on sustainability by illuminating the previously under-researched spatial aspects of sustainable SED. Results have implications for a broad set of actors involved in sustainable SED, providing advice on how to design new and utilize existing spaces and places to maximize their potential in addressing sustainability challenges.
目前正在开展多项研究工作,以推进服务和服务生态系统的大规模可持续性转型,以实现联合国可持续发展目标(sdg)。虽然“如何”创建服务生态系统以及这些服务生态系统为“谁”和“什么”服务已经受到越来越多的学术关注,但目前的研究对“在哪里”的问题的探索相对不足。因此,在可持续服务生态系统设计(SED)中,空间和场所的作用缺乏精确的理论概念化。通过纵向调查两个深入的案例研究,我们阐明了可持续SED的空间方面。我们的研究结果提出了五种空间机制,可以启发可持续SED如何在空间和地点之间展开。我们还确定了影响可持续战略经济对话实施的三种紧张关系,每种紧张关系都有促进和制约的表现。该研究通过阐明之前研究不足的可持续SED空间方面,为可持续发展的服务研究做出了贡献。研究结果对参与可持续SED的广泛参与者具有启示意义,为如何设计新的和利用现有的空间和场所提供建议,以最大限度地发挥其应对可持续性挑战的潜力。
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引用次数: 0
Development and Validation of a Service Captivity Scale 服务圈养量表的开发与验证
IF 12.4 2区 管理学 Q1 BUSINESS Pub Date : 2023-06-19 DOI: 10.1177/10946705231185176
Steven W. Rayburn, S. Makarem, Mayoor Mohan, Todd J. Arnold, Yamile Jackson
Service captivity is a customer’s perception of being constrained regarding choice, voice, and power during service provision. Customers in many contexts experience service captivity, and some do so daily. Service captivity experiences in extended and complex services are related to increased vulnerability, helplessness, and negative well-being. In more mundane services, it is associated with reduced fairness and quality perceptions, as well as heightened negative word-of-mouth and dissatisfaction. In short, customer and organizational outcomes are influenced by perceptions of service captivity. To better understand customers’ experiences of service captivity and facilitate research on this phenomenon, the current research is the first to develop and validate a robust measure of service captivity, which it does across six studies. The resulting unidimensional scale, which captures the reflective latent construct of service captivity as a manifestation of limited choice, voice, and power, is helpful for research aimed at understanding customers’ constrained service experiences and exploring the role of service captivity in service research models and service delivery outcomes.
服务束缚是客户在服务提供过程中对选择、声音和权力受到限制的感觉。在许多情况下,客户都经历过服务圈养,有些人每天都这样。在扩展和复杂的服务中,服务囚禁的经历与脆弱性、无助感和负面幸福感的增加有关。在更普通的服务中,它与公平性和质量观念的降低以及负面口碑和不满情绪的加剧有关。简而言之,客户和组织的结果受到服务束缚的影响。为了更好地理解客户对服务圈养的体验,并促进对这一现象的研究,目前的研究首次开发并验证了一种可靠的服务圈养测量方法,它跨越了六项研究。由此产生的单维量表捕捉了服务圈闭作为有限选择、声音和权力表现的反射性潜在结构,有助于研究旨在理解客户受限服务体验和探索服务圈闭在服务研究模型和服务交付结果中的作用。
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引用次数: 0
Interfaces, Interactions, Time, and the Frontline Nexus: Foundational Constructs and Focus for the Field of Organizational Frontlines 介面、互动、时间与前线连结:组织前线领域的基本建构与焦点
IF 12.4 2区 管理学 Q1 BUSINESS Pub Date : 2023-06-10 DOI: 10.1177/10946705231177385
Jagdip Singh, R. Bridge
Interfaces, interactions, and time are commonly understood as foundational constructs in the field of organizational frontlines, but their current definitions are fragmented and disconnected. We propose a set of propositions drawn from theorizing the foundational constructs to facilitate systematic studies of frontline phenomena and promote integration across studies. We also advance the concept of the frontline nexus, a constellation of relations that interconnect the foundational constructs, and propose that the nexus is the appropriate unit of analysis for the study of organizational frontlines. To specify a system that embeds the frontline nexus and situates its foundational constructs, we discuss the role of agency, technology, learning, and privacy as key structural characteristics. In response to changing frontlines, we offer 11 propositions to advance research and practice of organizational frontlines. These propositions encourage researchers to explore the potential of new technologies, investigate the role of frontline actors in shaping interaction outcomes, examine the impact of learning and development initiatives, and consider the ethical implications of frontline actions.
接口、交互和时间通常被理解为组织前线领域的基础结构,但是它们当前的定义是碎片化和不连贯的。我们提出了一套从理论基础建构中得出的命题,以促进对前沿现象的系统研究,并促进研究的整合。我们还提出了一线关系的概念,这是一种相互联系的基本结构的关系星座,并提出了这种关系是研究组织前线的合适分析单位。为了指定一个嵌入前线联系并定位其基本结构的系统,我们讨论了代理、技术、学习和隐私作为关键结构特征的作用。为了应对不断变化的前线,我们提出了推进组织前线研究和实践的11项建议。这些主张鼓励研究人员探索新技术的潜力,调查一线行动者在形成互动结果中的作用,检查学习和发展倡议的影响,并考虑一线行动的伦理含义。
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引用次数: 2
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Journal of Service Research
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