This study examined how sustainable marketing practices shape gastronomic experience, visitor satisfaction, and destination loyalty in Turkish ecotourism destinations (Gaziantep, Izmir, and Konya) selected for their distinct sustainability dynamics, namely gastronomy, slow living, and agriculture. Data collected from 380 tourists were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that the influence of sustainability practices is predominantly manifested through experiential factors. Specifically, the social and cultural dimensions of sustainability practices significantly and positively influenced the gastronomic experience, whereas the environmental and economic dimensions exhibited limited associations. The gastronomic experience exerted a direct and significant influence on visitor satisfaction and destination loyalty; however, satisfaction played a modest mediating role in the formation of loyalty. The concept of social sustainability has emerged as a significant predictor of satisfaction and loyalty, with the gastronomic experience being a notable influencer in this regard. Overall, the results suggest that sustainability-related actions are most consequential when translated into tangible, community-embedded gastronomic experiences that visitors can perceive directly. This underscores the importance of experiential and cultural strategies for destination management and offers practical insights for tourism marketers and policymakers to consider.
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