Background
Music is an environmental factor that can influence eating behavior. The aim of this study is to evaluate the effect of different music genres on chewing frequency, hunger and satiety perception, and fasting and postprandial blood sugar levels.
Methods
This study included a within-subject repeated-measures design with 60 healthy adults consumed a open buffet breakfast and each participant attended two sessions on separate days: (1) without music, and (2) different musical genres (jazz, classical, electronic, rock, pop). During the music listening session, participants were exposed to different types of music in turn throughout breakfast. Participants consumed the food items of their choice from the buffet breakfast. The number and duration of chews were recorded by an observer, blood sugar levels were measured before and after the meal using a glucometer, and appetite, satiety, and desire to eat were assessed using the Visual Analogue Scale.
Results
Music and breakfast have been shown to have a significant effect on hunger VAS scores (F = 6.5; p = 0.014). Regardless of music genre, the chewing count per minute in a musical environment was significantly lower than in a non-musical environment (Z = −4.6; p < 0.001). The chewing count varied depending on the type of music (χ2 = 45.7; p < 0.001). Classical and pop music had a relatively higher chewing count compared to other music genres, but the total chewing count in the musical environment was lower than in the non-musical environment (p < 0.001). Compared to the non-musical environment, rock, jazz, electronic, and pop music had reduced the chewing count (p < 0.01). Music condition significantly predicted chewing frequency (β = 0.475, p < 0.001), independent of demographic characteristics.
Conclusion
This study demonstrates that auditory context directly shapes eating behavior, as classical and pop music enhanced chewing activity while rock, jazz, and electronic music suppressed it, alongside significant effects of music and meal type on hunger perception.
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