Pub Date : 2023-10-31DOI: 10.52660/jksc.2023.29.5.1129
Hwa-Eun Lee, Yeon-Sook Song
Currently, the beauty industry is becoming very competitive with considerable red ocean. In particular, sales of many beauty salons are decreasing due to the recent economic recession. Therefore, differentiated management and marketing strategies for hair salons are needed. The collected data were analyzed using the SPSS 28.0 program. The results of a survey on the effects of hair trend color perception and consumer innovation on the consumption value of beauty services for people in their 10s to 40s or older living in Daejeon Metropolitan City and Sejong City are as follows. The sub-domains of trend hair color perception were positive perception (M=3.66) and negative perception (M=2.92), and the sub-domains of consumer innovation were social innovation (M=3.27) and hedonic innovation (M=3.53), and the sub-domains of consumption value were economic factors (M=3.13), social factors (M=3.51), and personal factors (M=3.65). Both positive and negative perceptions of trend hair color were found to affect consumption value by economic, social and personal factors. Consumers' social and hedonic innovation had a positive(+) effect on consumption value by economic factors, and hedonic innovation had a positive(+) effect on consumption value by social and personal factors. Therefore, it was confirmed that the higher the trend hair color perception and consumer innovation, the more variables affect the consumption value of beauty services, and based on the results of this study, it is expected to help revitalize the beauty industry.
{"title":"The Effect of Trend Hair Color Perception and Consumer Innovation on the Consumption Value of Beauty Service","authors":"Hwa-Eun Lee, Yeon-Sook Song","doi":"10.52660/jksc.2023.29.5.1129","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.5.1129","url":null,"abstract":"Currently, the beauty industry is becoming very competitive with considerable red ocean. In particular, sales of many beauty salons are decreasing due to the recent economic recession. Therefore, differentiated management and marketing strategies for hair salons are needed. The collected data were analyzed using the SPSS 28.0 program. The results of a survey on the effects of hair trend color perception and consumer innovation on the consumption value of beauty services for people in their 10s to 40s or older living in Daejeon Metropolitan City and Sejong City are as follows. The sub-domains of trend hair color perception were positive perception (M=3.66) and negative perception (M=2.92), and the sub-domains of consumer innovation were social innovation (M=3.27) and hedonic innovation (M=3.53), and the sub-domains of consumption value were economic factors (M=3.13), social factors (M=3.51), and personal factors (M=3.65). Both positive and negative perceptions of trend hair color were found to affect consumption value by economic, social and personal factors. Consumers' social and hedonic innovation had a positive(+) effect on consumption value by economic factors, and hedonic innovation had a positive(+) effect on consumption value by social and personal factors. Therefore, it was confirmed that the higher the trend hair color perception and consumer innovation, the more variables affect the consumption value of beauty services, and based on the results of this study, it is expected to help revitalize the beauty industry.","PeriodicalId":486446,"journal":{"name":"Han'gug miyong haghoeji","volume":"15 7","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135808177","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-31DOI: 10.52660/jksc.2023.29.5.1208
Su-Joung Kwak, Eun-Mi Choi
In the modern times, fractal geometry has been used in diverse fields including society, economy, business administration and public administration. In particular, the formative characteristics of fractal geometry have been studied as a new formative element and found across art and culture sectors such as architecture, fashion and diverse art works. Under these circumstances, this study applied 20th- century paintings in which such formative characteristics of fractal geometry are reflected to nail art for the purpose of providing data which are useful in designing and expressing unique artworks by creating nail art with elaborate hand painting. Based on previous studies, this study diversified the construction of nail styles, using the paintings with the formative characteristics of fractal geometry and applied them to nail art, using elaborate hand painting techniques. Then, the results found the followings. As a result, Work I is Wassily Kandinsky's ‘Circle within a Circle’, which has the characteristics of self-similarity. Work II expressed Pablo Picasso's ‘Les Demoiselles d'Avignon’, in which irregularities appeared, and Work III expressed Victor Vasarelli's ‘Zebra’, which expressed the non-linearity of fractal geometry. In Work IV, Marcel Duchamp's ‘Nude Descending the Stairs NO 2’, which shows overlap, was expressed. Lastly, in Work V, Moritz Cornelis Escher's ‘Metamorphosis I’, which shows the repetition of fractal geometry well, was elaborated in Work V. expressed in design. The above results confirm that science and design can be combined based on fractal geometry. They also found that paintings having the characteristics of fractal geometry could be expressed in nail styling and make a contribution as a new nail art form. New and diverse designs must be actively created in the field of beauty industry, and since they are closely related to each other, new alternatives are expected to be presented and developed.
{"title":"Nail Styling, Using the Formative Characteristics of Fractal Geometry: Focusing on paintings","authors":"Su-Joung Kwak, Eun-Mi Choi","doi":"10.52660/jksc.2023.29.5.1208","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.5.1208","url":null,"abstract":"In the modern times, fractal geometry has been used in diverse fields including society, economy, business administration and public administration. In particular, the formative characteristics of fractal geometry have been studied as a new formative element and found across art and culture sectors such as architecture, fashion and diverse art works. Under these circumstances, this study applied 20th- century paintings in which such formative characteristics of fractal geometry are reflected to nail art for the purpose of providing data which are useful in designing and expressing unique artworks by creating nail art with elaborate hand painting. Based on previous studies, this study diversified the construction of nail styles, using the paintings with the formative characteristics of fractal geometry and applied them to nail art, using elaborate hand painting techniques. Then, the results found the followings. As a result, Work I is Wassily Kandinsky's ‘Circle within a Circle’, which has the characteristics of self-similarity. Work II expressed Pablo Picasso's ‘Les Demoiselles d'Avignon’, in which irregularities appeared, and Work III expressed Victor Vasarelli's ‘Zebra’, which expressed the non-linearity of fractal geometry. In Work IV, Marcel Duchamp's ‘Nude Descending the Stairs NO 2’, which shows overlap, was expressed. Lastly, in Work V, Moritz Cornelis Escher's ‘Metamorphosis I’, which shows the repetition of fractal geometry well, was elaborated in Work V. expressed in design. The above results confirm that science and design can be combined based on fractal geometry. They also found that paintings having the characteristics of fractal geometry could be expressed in nail styling and make a contribution as a new nail art form. New and diverse designs must be actively created in the field of beauty industry, and since they are closely related to each other, new alternatives are expected to be presented and developed.","PeriodicalId":486446,"journal":{"name":"Han'gug miyong haghoeji","volume":"13 11","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135808334","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-31DOI: 10.52660/jksc.2023.29.5.1222
Se-Eun Kim, Ji-Eun Joung, Su-Yeon Oh
Because the beauty service industry is highly dependent on human resources, human resources management for workers playing a pivotal role is required. The importance of individual competencies in the process of workers’ performing their tasks could be understood through prior studies. The workers in the beauty service industry have their professional characteristics, so the industry requires a strong professional consciousness, and individual competences are regarded as affecting job performance. This study aimed to identify the effects on beauty service industry workers’ job satisfaction and performance with their individual competencies, namely skills, knowledge, and attitude variables based on prior studies. As a result of an empirical analysis targeting the workers in the beauty service industry, as individual competences, including skills, knowledge, and attitude, were higher, job satisfaction was higher. Also, as job satisfaction was higher, job performance was higher. All this is analyzed as follows: The beauty service industry is an individual-customized servicecentered industry with high interactions with customers through small number of human resources in view of the industry workers’ job characteristics. Consequently, if they continuously obtain knowledge required for their job so that they can have attachment to and a sense of achievement for the job, set achievable goals, make efforts to achieve them, do their utmost efforts for the job they like, and endeavor for self-development, job performance can be achieved beyond their capabilities. As individual competences are consolidated, if satisfaction with job performance increases, the workers will be faithful to their job performance, and they will achieve job performance by creating new skills (techniques) beyond their capabilities. To develop the workers’ potential capabilities furthermore, it is necessary to lay the foundation for them to continuously develop individual capabilities and receive training fitting individual characteristics. Through this empirical study, the study results are expected to offer implications for the beauty service industry development.
{"title":"A Study of the Effects of Individual Competenceson Job Satisfaction and Job Performance: For those working in the beauty service industry","authors":"Se-Eun Kim, Ji-Eun Joung, Su-Yeon Oh","doi":"10.52660/jksc.2023.29.5.1222","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.5.1222","url":null,"abstract":"Because the beauty service industry is highly dependent on human resources, human resources management for workers playing a pivotal role is required. The importance of individual competencies in the process of workers’ performing their tasks could be understood through prior studies. The workers in the beauty service industry have their professional characteristics, so the industry requires a strong professional consciousness, and individual competences are regarded as affecting job performance. This study aimed to identify the effects on beauty service industry workers’ job satisfaction and performance with their individual competencies, namely skills, knowledge, and attitude variables based on prior studies. As a result of an empirical analysis targeting the workers in the beauty service industry, as individual competences, including skills, knowledge, and attitude, were higher, job satisfaction was higher. Also, as job satisfaction was higher, job performance was higher. All this is analyzed as follows: The beauty service industry is an individual-customized servicecentered industry with high interactions with customers through small number of human resources in view of the industry workers’ job characteristics. Consequently, if they continuously obtain knowledge required for their job so that they can have attachment to and a sense of achievement for the job, set achievable goals, make efforts to achieve them, do their utmost efforts for the job they like, and endeavor for self-development, job performance can be achieved beyond their capabilities. As individual competences are consolidated, if satisfaction with job performance increases, the workers will be faithful to their job performance, and they will achieve job performance by creating new skills (techniques) beyond their capabilities. To develop the workers’ potential capabilities furthermore, it is necessary to lay the foundation for them to continuously develop individual capabilities and receive training fitting individual characteristics. Through this empirical study, the study results are expected to offer implications for the beauty service industry development.","PeriodicalId":486446,"journal":{"name":"Han'gug miyong haghoeji","volume":"31 11","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135808187","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-31DOI: 10.52660/jksc.2023.29.5.1117
Byeong-Chang Son, Eun-Jun Park
The need for research on luxury consumption behavior is increasing as individual luxury consumption is expanding among various consumers as a symbolic factor representing their individuality and social status due to the economic development of society and the increase in personal income. Therefore, in this paper, propensity to consume, motivation for purchasing luxury goods, and luxury purchase attitude were investigated and analyzed to study the consumption behavior of the hair designer group. This study directly distributed 400 questionnaires to adults in their 20s and older in Seoul and Gyeonggi Province through a self-response survey, and collected 338 questionnaire analysis data, excluding 62 that were deemed insufficient to analyze. Through reliability analysis and factor analysis, the validity and reliability of hair designers' propensity to consume, motivation for purchasing luxury goods, and luxury purchase attitude were confirmed. In addition, through regression analysis, it was analyzed how propensity to consume, affects motivation for purchasing luxury goods and luxury purchase attitude, and how motivation for purchasing luxury goods affects luxury purchase attitude. As a result of the analysis, it was confirmed that consumers with high ostentatious and planned tendencies are more likely to have an incentive to motivation for purchasing luxury goods, and consumers with reasonable tendencies have a negative relationship with the motivation for purchasing luxury goods. It has also been confirmed that hair designers who want to purchase luxury goods for social or practical purposes have a more positive attitude toward luxury goods. This shows that there is a close relationship between motivation for purchasing luxury goods and purchase attitude, and suggests that consumers' purchase motivation should be considered through strategies that emphasize brand value.
{"title":"Relationship between Hair Designer's Propensity to Consume, Motivation for Purchasing Luxury Goods, and Luxury Purchase Attitude","authors":"Byeong-Chang Son, Eun-Jun Park","doi":"10.52660/jksc.2023.29.5.1117","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.5.1117","url":null,"abstract":"The need for research on luxury consumption behavior is increasing as individual luxury consumption is expanding among various consumers as a symbolic factor representing their individuality and social status due to the economic development of society and the increase in personal income. Therefore, in this paper, propensity to consume, motivation for purchasing luxury goods, and luxury purchase attitude were investigated and analyzed to study the consumption behavior of the hair designer group. This study directly distributed 400 questionnaires to adults in their 20s and older in Seoul and Gyeonggi Province through a self-response survey, and collected 338 questionnaire analysis data, excluding 62 that were deemed insufficient to analyze. Through reliability analysis and factor analysis, the validity and reliability of hair designers' propensity to consume, motivation for purchasing luxury goods, and luxury purchase attitude were confirmed. In addition, through regression analysis, it was analyzed how propensity to consume, affects motivation for purchasing luxury goods and luxury purchase attitude, and how motivation for purchasing luxury goods affects luxury purchase attitude. As a result of the analysis, it was confirmed that consumers with high ostentatious and planned tendencies are more likely to have an incentive to motivation for purchasing luxury goods, and consumers with reasonable tendencies have a negative relationship with the motivation for purchasing luxury goods. It has also been confirmed that hair designers who want to purchase luxury goods for social or practical purposes have a more positive attitude toward luxury goods. This shows that there is a close relationship between motivation for purchasing luxury goods and purchase attitude, and suggests that consumers' purchase motivation should be considered through strategies that emphasize brand value.","PeriodicalId":486446,"journal":{"name":"Han'gug miyong haghoeji","volume":"112 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135927767","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-31DOI: 10.52660/jksc.2023.29.5.1250
Mi-Jung Kim, Su-Jeong Shin
This study analyzed the effect of job characteristics on job bunout, job enthusiasm, job satisfaction, and organizational commitment using the job demand-resource model for workers in the beauty industry. Based on literature research, 203 copies of data were collected from workers in the beauty industry by developing research models and hypotheses, and the data were analyzed using a structural equation model (SEM) for hypothesis verification. Looking at the results of this study, first, it was found that job demand had a significant positive (+) effect on job burnout and job enthusiasm, and job resources had a significant positive (+) effect on job enthusiasm. Second, job burnout had a significant negative (-) effect on organizational commitment, and job enthusiasm had a significant positive (+) effect on job satisfaction and organizational commitment. In order for the job demands required for workers in the beauty industry to lead to enthusiasm rather than job bunout, it is thought that support of appropriate job resources for job performance should be strategically provided.
{"title":"A Study on Job Burnout and Job Enthusiasm of Hair Beauty Industry Employee's: Based on the Job Demands-Resources Model","authors":"Mi-Jung Kim, Su-Jeong Shin","doi":"10.52660/jksc.2023.29.5.1250","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.5.1250","url":null,"abstract":"This study analyzed the effect of job characteristics on job bunout, job enthusiasm, job satisfaction, and organizational commitment using the job demand-resource model for workers in the beauty industry. Based on literature research, 203 copies of data were collected from workers in the beauty industry by developing research models and hypotheses, and the data were analyzed using a structural equation model (SEM) for hypothesis verification. Looking at the results of this study, first, it was found that job demand had a significant positive (+) effect on job burnout and job enthusiasm, and job resources had a significant positive (+) effect on job enthusiasm. Second, job burnout had a significant negative (-) effect on organizational commitment, and job enthusiasm had a significant positive (+) effect on job satisfaction and organizational commitment. In order for the job demands required for workers in the beauty industry to lead to enthusiasm rather than job bunout, it is thought that support of appropriate job resources for job performance should be strategically provided.","PeriodicalId":486446,"journal":{"name":"Han'gug miyong haghoeji","volume":"70 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135928777","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-31DOI: 10.52660/jksc.2023.29.5.1259
Su-Yeon Seo
This study collected various keywords by using TextStorm, a solution program that can effectively perform big data analysis using unstructured data to confirm consumer perception of digital healthcare during and after COVID-19, by utilizing cafes and blogs, news media within portal sites such as Naver, Daum, and Google. Based on these analysis results, the academic implications proposed are as follows. First, it is the application of medical innovation and artificial intelligence in the medical field. Second, it is the i ssue o f data security, social issues, and ethics. On the other hand, the practical implications for deepening social science research related to digital healthcare are as follows. First, education for medical institutions and experts should be strengthened and accessibility should be improved. Second, attention should be paid to ethical use and cost-effectiveness improvement of artificial intelligence technology. Based on these implications, we aim to contribute to the development of the digital healthcare field.
{"title":"A Study on the Consumer Perception of Digital Healthcare using Unstructured Big Data: Focusing on Keyword Changes During and After COVID-19","authors":"Su-Yeon Seo","doi":"10.52660/jksc.2023.29.5.1259","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.5.1259","url":null,"abstract":"This study collected various keywords by using TextStorm, a solution program that can effectively perform big data analysis using unstructured data to confirm consumer perception of digital healthcare during and after COVID-19, by utilizing cafes and blogs, news media within portal sites such as Naver, Daum, and Google. Based on these analysis results, the academic implications proposed are as follows. First, it is the application of medical innovation and artificial intelligence in the medical field. Second, it is the i ssue o f data security, social issues, and ethics. On the other hand, the practical implications for deepening social science research related to digital healthcare are as follows. First, education for medical institutions and experts should be strengthened and accessibility should be improved. Second, attention should be paid to ethical use and cost-effectiveness improvement of artificial intelligence technology. Based on these implications, we aim to contribute to the development of the digital healthcare field.","PeriodicalId":486446,"journal":{"name":"Han'gug miyong haghoeji","volume":"31 8","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135809195","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-31DOI: 10.52660/jksc.2023.29.5.1100
Hyun-Ji Je, Eun-Jin Yang
This study aims to present meaningful implications for efficient operation of SNS marketing that can enhance the brand value of skin care shops and increase consumers' purchasing behavior by identifying the impact of SNS information characteristics on brand awareness for female consumers in their 20s and 30s. To this end, the survey was conducted on women in their 20s and 30s, and a total of 270 copies were used as final analysis data. The collected data were analyzed using the SPSS v.26.0 program. Taken together, reliability among the characteristics of SNS information was found to be an important variable in brand awareness. In other words, from the perspective of female consumers in their 20s and 30s, when they perceive that the SNS information provided by the skin care shop is reliable, the brand awareness of the skin care shop becomes positive, and the higher the brand awareness, the higher the purchase behavior. Therefore, the skin care shop needs to raise brand awareness by strategic use of SNS targeting women in their 20s and 30s, and in particular, establishing differentiated marketing strategies focusing on reliability will have a positive impact on the growth of the skin beauty industry.
{"title":"The Influence of SNS Information Characteristics on Brand Awareness in Skin Care Shop: Focusing on Women in their 20s and 30s","authors":"Hyun-Ji Je, Eun-Jin Yang","doi":"10.52660/jksc.2023.29.5.1100","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.5.1100","url":null,"abstract":"This study aims to present meaningful implications for efficient operation of SNS marketing that can enhance the brand value of skin care shops and increase consumers' purchasing behavior by identifying the impact of SNS information characteristics on brand awareness for female consumers in their 20s and 30s. To this end, the survey was conducted on women in their 20s and 30s, and a total of 270 copies were used as final analysis data. The collected data were analyzed using the SPSS v.26.0 program. Taken together, reliability among the characteristics of SNS information was found to be an important variable in brand awareness. In other words, from the perspective of female consumers in their 20s and 30s, when they perceive that the SNS information provided by the skin care shop is reliable, the brand awareness of the skin care shop becomes positive, and the higher the brand awareness, the higher the purchase behavior. Therefore, the skin care shop needs to raise brand awareness by strategic use of SNS targeting women in their 20s and 30s, and in particular, establishing differentiated marketing strategies focusing on reliability will have a positive impact on the growth of the skin beauty industry.","PeriodicalId":486446,"journal":{"name":"Han'gug miyong haghoeji","volume":"15 5","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135808178","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-31DOI: 10.52660/jksc.2023.29.5.1177
Eun-Hee Seo, Oh-Hyeok Kwon
The rich modern life caused hair loss in many people, and they began to take care of hair loss, worrying about their appearance that changed due to hair loss. The purpose of this study is to study the effect of appearance awareness formed by hair loss on hair loss management behavior through psychological factors. For the study, a survey was conducted focusing on residents in the Seoul metropolitan area who have experienced hair loss or are experiencing hair loss. A survey was conducted from May 15, 2023 to June 30, 2023, and 296 copies were used for statistical analysis. Frequency analysis, factor analysis, reliability analysis, correlation analysis, multiple regression analysis, and mediated regression analysis were conducted using SPSS 25.0. As a result of the study, it was confirmed that appearance awareness by hair loss had a positive (+) effect on hair loss management behavior in self-awareness, but a negative (-) influence relationship appeared in appearance management intention. It was confirmed that appearance awareness had a positive (+) effect on psychological factors and psychological factors on hair loss management behavior. As a result of research on the mediating role of psychological factors in the relationship between appearance awareness and hair loss management behavior, it was found that self-awareness, a sub-factor of appearance awareness, was completely mediated for basic care and partially mediated for active care. Appearance management intention was dismissed because it did not show an influence relationship between basic care and active care. Based on the results of this study, more diverse studies are expected to be conducted, and if consumers' psychological discomfort and pain are understood in depth during hair loss management and treatment at the management and treatment site, the best synergy effect can be achieved.
{"title":"The Effect of Appearance Recognition by Hair Loss on Hair Loss Management Behavior: psychological factor mediating effect","authors":"Eun-Hee Seo, Oh-Hyeok Kwon","doi":"10.52660/jksc.2023.29.5.1177","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.5.1177","url":null,"abstract":"The rich modern life caused hair loss in many people, and they began to take care of hair loss, worrying about their appearance that changed due to hair loss. The purpose of this study is to study the effect of appearance awareness formed by hair loss on hair loss management behavior through psychological factors. For the study, a survey was conducted focusing on residents in the Seoul metropolitan area who have experienced hair loss or are experiencing hair loss. A survey was conducted from May 15, 2023 to June 30, 2023, and 296 copies were used for statistical analysis. Frequency analysis, factor analysis, reliability analysis, correlation analysis, multiple regression analysis, and mediated regression analysis were conducted using SPSS 25.0. As a result of the study, it was confirmed that appearance awareness by hair loss had a positive (+) effect on hair loss management behavior in self-awareness, but a negative (-) influence relationship appeared in appearance management intention. It was confirmed that appearance awareness had a positive (+) effect on psychological factors and psychological factors on hair loss management behavior. As a result of research on the mediating role of psychological factors in the relationship between appearance awareness and hair loss management behavior, it was found that self-awareness, a sub-factor of appearance awareness, was completely mediated for basic care and partially mediated for active care. Appearance management intention was dismissed because it did not show an influence relationship between basic care and active care. Based on the results of this study, more diverse studies are expected to be conducted, and if consumers' psychological discomfort and pain are understood in depth during hair loss management and treatment at the management and treatment site, the best synergy effect can be achieved.","PeriodicalId":486446,"journal":{"name":"Han'gug miyong haghoeji","volume":"41 4","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135808331","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-31DOI: 10.52660/jksc.2023.29.5.1140
You-Ran Lee, Jeong-A Park
Korea male think that good looks help interpersonal relationships and have a lot of influence on their external youth and image. In addition, men with hair loss or inappropriate hair lines seek various ways to solve it for the image they pursue. The purpose of this study is to investigate, analyze, and systematize hairline designs based on the image of Korean males and to provide basic data for effective design selection for customers and workers. According to this study, it was confirmed that there is a difference in the male hairline design according to the image, and the difference also exists in the male image and hairline type according to gender, age, and occupation. This research is expected to contribute to the growth of the beauty market industry at a time when the physical hair loss cover market is developing and the importance of hairline design is steadily increasing. In follow-up studies, it is expected that there will be in-depth research on image changes and subsequent factual studies resulting from hairline correction.
{"title":"Research on Hairline Design According to Korean Men’s Desired Image","authors":"You-Ran Lee, Jeong-A Park","doi":"10.52660/jksc.2023.29.5.1140","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.5.1140","url":null,"abstract":"Korea male think that good looks help interpersonal relationships and have a lot of influence on their external youth and image. In addition, men with hair loss or inappropriate hair lines seek various ways to solve it for the image they pursue. The purpose of this study is to investigate, analyze, and systematize hairline designs based on the image of Korean males and to provide basic data for effective design selection for customers and workers. According to this study, it was confirmed that there is a difference in the male hairline design according to the image, and the difference also exists in the male image and hairline type according to gender, age, and occupation. This research is expected to contribute to the growth of the beauty market industry at a time when the physical hair loss cover market is developing and the importance of hairline design is steadily increasing. In follow-up studies, it is expected that there will be in-depth research on image changes and subsequent factual studies resulting from hairline correction.","PeriodicalId":486446,"journal":{"name":"Han'gug miyong haghoeji","volume":"31 17","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135808183","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-31DOI: 10.52660/jksc.2023.29.5.1295
Jin-Hee So, Jung-Hee Lee
Recently, as the desire for health has increased socially and culturally, the importance of diet and health management is increasing. In particular, the popularization of health therapy is rapidly expanding by utilizing aroma oil that enables eco-friendly health management. However, since aroma has various effects depending on the type of aroma oil, appropriate choices should be made according to individual disposition and needs. In addition, in order to revitalize aroma products and related beauty industries, differences in healthrelated lifestyles in consideration of various lifestyles need to be reflected. Therefore, this study attempted to examine the perception of aroma oil according to dietary lifestyle. To this end, a survey was conducted on women over the age of 20 who were interested in aroma oil among local residents in Jeollabuk-do, and the recognition level was analyzed using T-test, One way ANOVA, and Duncan test. As a result of the analysis, the higher the awareness of aroma oil, and the difference in perception of aroma oil according to dietary lifestyle was relatively recognized by the healthy gastronomic pursuit group and the convenient gastronomic pursuit group. Accordingly, it was found that it was necessary to differentiate the development and marketing of customized aroma products in consideration of the awareness of aroma oil according to general characteristics and dietary lifestyle.
最近，随着对健康的渴望在社会和文化上的增加，饮食和健康管理的重要性也在增加。特别是，利用香薰精油进行生态健康管理的健康疗法的普及正在迅速扩大。然而，由于香气根据精油的种类有不同的效果，因此应根据个人的性格和需要做出适当的选择。此外，为了振兴芳香产品和相关美容产业，需要考虑到各种生活方式的健康相关生活方式的差异。因此，本研究试图根据饮食生活方式来检验对芳香油的感知。为此，以全北地区20岁以上对香薰油感兴趣的女性为对象进行了问卷调查，并利用t检验、单因素方差分析(One - way ANOVA)、邓肯检验(Duncan test)等方法分析了认知度。分析结果表明，健康美食追求群体和便捷美食追求群体对香薰油的认知度越高，且根据饮食生活方式对香薰油感知的差异相对被认可。因此，有必要根据一般特征和饮食生活方式，考虑香薰油的意识，对定制香薰产品进行差异化开发和营销。
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