首页 > 最新文献

International Journal of Business and Technology Management最新文献

英文 中文
Online Food Delivery (OFD) Operation on Cross-Sectional Study on Consumers’ Perspective Regarding the Situation After the COVID-19 Pandemic in Klang Valley 基于消费者对巴生谷新冠疫情后情况看法的横断面研究的在线外卖(OFD)运营
Pub Date : 2023-10-31 DOI: 10.55057/ijbtm.2023.5.3.55
In Klang Valley, users bought more food online and had it delivered during the COVID-19 pandemic. Many restaurants had to offer online food delivery services (OFD) to survive. Will the tendency continue post-pandemic? This study examines how OFD services’ users view them. Convenience motivation, perceived ease of use, time-saving orientation, and price-saving orientation affect future OFDS use. To solve the symptom, 372 respondents were surveyed online using convenience sampling to Klang Valley users. To indirectly compare ratios, demographic data was presented in descriptive analyses tables. Consumers' attitude is presented as the frequency of usage and as the convenience motivation increase, the consumers' attitude also increases (i.e., increase in frequency of usage). Time saving, price- saving, and perceived ease of use also plays a part to encourage usage and convenient. This study aims to highlight whether OFD services remains relevant and to infer the continuation of relevance.
在巴生谷,用户在网上购买了更多的食物,并在COVID-19大流行期间将其交付。许多餐馆不得不提供在线送餐服务(OFD)来生存。大流行后这种趋势会继续下去吗?本研究考察了OFD服务的用户是如何看待它们的。便利动机、感知易用性、省时导向和节省价格导向影响未来OFDS的使用。为了解决这个问题,我们对372名受访者进行了在线调查,对巴生谷用户进行了方便抽样。为了间接比较比率,在描述性分析表中提供了人口统计数据。消费者的态度表现为使用频率,随着便利动机的增加,消费者的态度也随之增加(即使用频率的增加)。省时、省价和易于使用也起到了鼓励使用和方便的作用。本研究旨在强调外发服务是否仍然具有相关性,并推断相关性的延续。
{"title":"Online Food Delivery (OFD) Operation on Cross-Sectional Study on Consumers’ Perspective Regarding the Situation After the COVID-19 Pandemic in Klang Valley","authors":"","doi":"10.55057/ijbtm.2023.5.3.55","DOIUrl":"https://doi.org/10.55057/ijbtm.2023.5.3.55","url":null,"abstract":"In Klang Valley, users bought more food online and had it delivered during the COVID-19 pandemic. Many restaurants had to offer online food delivery services (OFD) to survive. Will the tendency continue post-pandemic? This study examines how OFD services’ users view them. Convenience motivation, perceived ease of use, time-saving orientation, and price-saving orientation affect future OFDS use. To solve the symptom, 372 respondents were surveyed online using convenience sampling to Klang Valley users. To indirectly compare ratios, demographic data was presented in descriptive analyses tables. Consumers' attitude is presented as the frequency of usage and as the convenience motivation increase, the consumers' attitude also increases (i.e., increase in frequency of usage). Time saving, price- saving, and perceived ease of use also plays a part to encourage usage and convenient. This study aims to highlight whether OFD services remains relevant and to infer the continuation of relevance.","PeriodicalId":486744,"journal":{"name":"International Journal of Business and Technology Management","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136018529","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Sentiment Analysis for Detecting Scammer on Social Media: A Review 情感分析在社交媒体上检测骗子:综述
Pub Date : 2023-10-31 DOI: 10.55057/ijbtm.2023.5.3.57
Nowadays, social media become a part of human daily routine. It is a common routine for people to share their activities, feelings and information using social media. They feel it is easy to connect using social media. This trend has become a daily routine for many people. This situation attracts scammers to find their victims on social media. Sentiment analysis is one method that can prevent scammers' activities by analysing text contents such as social media posts, reviews and comments. A few techniques can be considered for developing sentiment analysis. The data, environment and situation are elements that developers should study before deciding the techniques to be used for developing sentiment analysis.
如今,社交媒体已经成为人们日常生活的一部分。人们在社交媒体上分享自己的活动、感受和信息是一种常见的习惯。他们觉得使用社交媒体很容易建立联系。这一趋势已经成为许多人的日常习惯。这种情况吸引了骗子在社交媒体上寻找他们的受害者。情感分析是通过分析社交媒体帖子、评论、评论等文本内容,防止诈骗活动的一种方法。可以考虑使用一些技术来开发情感分析。数据、环境和情况是开发者在决定使用何种技术进行情感分析之前应该研究的元素。
{"title":"Sentiment Analysis for Detecting Scammer on Social Media: A Review","authors":"","doi":"10.55057/ijbtm.2023.5.3.57","DOIUrl":"https://doi.org/10.55057/ijbtm.2023.5.3.57","url":null,"abstract":"Nowadays, social media become a part of human daily routine. It is a common routine for people to share their activities, feelings and information using social media. They feel it is easy to connect using social media. This trend has become a daily routine for many people. This situation attracts scammers to find their victims on social media. Sentiment analysis is one method that can prevent scammers' activities by analysing text contents such as social media posts, reviews and comments. A few techniques can be considered for developing sentiment analysis. The data, environment and situation are elements that developers should study before deciding the techniques to be used for developing sentiment analysis.","PeriodicalId":486744,"journal":{"name":"International Journal of Business and Technology Management","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136018531","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Popular Attributes Selection in Formulating Control Variables of House Preference for Assisting Hedonic Pricing Model in Malaysia 马来西亚住宅偏好控制变量的流行属性选择协助享乐定价模型
Pub Date : 2023-10-31 DOI: 10.55057/ijbtm.2023.5.3.56
The house is a vital facility with a high financial investment portion of livelihood. Many studies discovered the significant variables influencing willingness to pay (WTP) for house preferences using the hedonic pricing model to reveal the living needs. Numerous literature reviews have been done on the theory’s functional models, methodology, and application. However, less focus has been given to the appropriate control variables applied in the model according to the location. Thus, researchers often needed help identifying the suitable variables to be adopted as the control attributes possibly influencing WTP for the hedonic pricing model to minimize the model’s misspecification or over-specification. Hence, this study aims to review the empirical house preference variables, mainly in Malaysia case studies, and identify the popular attributes based on functional categories and their impact on the WTP. The identification narratively uses 35 articles from five scholarly databases and discovered 87 empirical attributes categorized into four functional variables: 'locational and neighbourhood,' 'building’s structural, ’natural and environmental,' and 'socio-related.’ This reveals the understanding of house preferences so that a proper data acquisition process, methods, and model functional forms can be prudently considered when dealing with the hedonic pricing model in developing countries, specifically Malaysia.
住宅是一项重要的设施,具有很高的财政投资部分的生计。许多研究利用享乐定价模型揭示居住需求,发现了影响住房偏好支付意愿的显著变量。关于该理论的功能模型、方法和应用,已有大量的文献综述。然而,很少关注根据位置在模型中应用的适当控制变量。因此,研究人员往往需要帮助确定合适的变量作为可能影响享乐定价模型WTP的控制属性,以尽量减少模型的错配或过度规范。因此,本研究旨在回顾实证住房偏好变量,主要是在马来西亚的案例研究中,并根据功能类别确定受欢迎的属性及其对WTP的影响。该鉴定以叙述性的方式使用了来自五个学术数据库的35篇文章,并发现了87个经验属性,分为四个功能变量:“位置和社区”、“建筑结构”、“自然和环境”以及“社会相关”。“这揭示了对房屋偏好的理解,以便在处理发展中国家,特别是马来西亚的享乐定价模型时,可以谨慎地考虑适当的数据获取过程、方法和模型功能形式。”
{"title":"Popular Attributes Selection in Formulating Control Variables of House Preference for Assisting Hedonic Pricing Model in Malaysia","authors":"","doi":"10.55057/ijbtm.2023.5.3.56","DOIUrl":"https://doi.org/10.55057/ijbtm.2023.5.3.56","url":null,"abstract":"The house is a vital facility with a high financial investment portion of livelihood. Many studies discovered the significant variables influencing willingness to pay (WTP) for house preferences using the hedonic pricing model to reveal the living needs. Numerous literature reviews have been done on the theory’s functional models, methodology, and application. However, less focus has been given to the appropriate control variables applied in the model according to the location. Thus, researchers often needed help identifying the suitable variables to be adopted as the control attributes possibly influencing WTP for the hedonic pricing model to minimize the model’s misspecification or over-specification. Hence, this study aims to review the empirical house preference variables, mainly in Malaysia case studies, and identify the popular attributes based on functional categories and their impact on the WTP. The identification narratively uses 35 articles from five scholarly databases and discovered 87 empirical attributes categorized into four functional variables: 'locational and neighbourhood,' 'building’s structural, ’natural and environmental,' and 'socio-related.’ This reveals the understanding of house preferences so that a proper data acquisition process, methods, and model functional forms can be prudently considered when dealing with the hedonic pricing model in developing countries, specifically Malaysia.","PeriodicalId":486744,"journal":{"name":"International Journal of Business and Technology Management","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136018532","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Study on Renovation of Rural Public Landscape and Environment: A Case Study of Dongquan Village in Jinan City 乡村公共景观与环境整治研究——以济南市东泉村为例
Pub Date : 2023-10-31 DOI: 10.55057/ijbtm.2023.5.3.58
With the rapid development of the social economy in China, protecting and inheriting the ecological environment and cultural heritage in rural areas has become an important issue. According to the situation of Dongquan Village, Caishi Town, Jinan City, this study discusses the importance of rural public landscape and environment design. Through field research, it is found that the public landscape of many rural areas has not been fully renovated in the process of pursuing modern B&B design. In order to renovate the landscape of Dongquan Village, some suggestions are provided on the landscape design of public space. By analyzing the landscape design case of Xijiegang Village in Zhangjiagang City, the importance of ecological livability and regional culture in the landscape design of the rural public environment is explored, which shows that the sustainability and adaptability of landscape design are one of the key factors of the whole village landscape. It also provides some ideas for the better development of Dongquan Village. Generally speaking, the landscape design of a rural public environment needs to comprehensively consider ecological, cultural, community and economic factors to ensure its long-term sustainability. The changes in villages are closely related to farmers' income, rural tourism, and rural community construction, which provides a guarantee for rural sustainable development.
随着中国社会经济的快速发展,保护和传承农村生态环境和文化遗产已成为一个重要问题。本文结合济南市采石镇东泉村的实际情况,探讨了乡村公共景观环境设计的重要性。通过实地调研发现,在追求现代B&B设计的过程中,很多乡村地区的公共景观并没有得到充分的改造。为了更新东泉村的景观,对公共空间的景观设计提出了一些建议。通过对张家港市西街岗村景观设计案例的分析,探讨了生态宜居性和地域文化在乡村公共环境景观设计中的重要性,表明景观设计的可持续性和适应性是整个村庄景观的关键因素之一。为东泉村的更好发展提供了一些思路。一般来说,乡村公共环境的景观设计需要综合考虑生态、文化、社区和经济等因素,以保证其长期的可持续性。乡村变化与农民收入、乡村旅游、乡村社区建设密切相关,为农村可持续发展提供了保障。
{"title":"Study on Renovation of Rural Public Landscape and Environment: A Case Study of Dongquan Village in Jinan City","authors":"","doi":"10.55057/ijbtm.2023.5.3.58","DOIUrl":"https://doi.org/10.55057/ijbtm.2023.5.3.58","url":null,"abstract":"With the rapid development of the social economy in China, protecting and inheriting the ecological environment and cultural heritage in rural areas has become an important issue. According to the situation of Dongquan Village, Caishi Town, Jinan City, this study discusses the importance of rural public landscape and environment design. Through field research, it is found that the public landscape of many rural areas has not been fully renovated in the process of pursuing modern B&B design. In order to renovate the landscape of Dongquan Village, some suggestions are provided on the landscape design of public space. By analyzing the landscape design case of Xijiegang Village in Zhangjiagang City, the importance of ecological livability and regional culture in the landscape design of the rural public environment is explored, which shows that the sustainability and adaptability of landscape design are one of the key factors of the whole village landscape. It also provides some ideas for the better development of Dongquan Village. Generally speaking, the landscape design of a rural public environment needs to comprehensively consider ecological, cultural, community and economic factors to ensure its long-term sustainability. The changes in villages are closely related to farmers' income, rural tourism, and rural community construction, which provides a guarantee for rural sustainable development.","PeriodicalId":486744,"journal":{"name":"International Journal of Business and Technology Management","volume":"150 ","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136018534","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Determinants of Innovation in UAE Project-based Firms 阿联酋项目型企业创新的决定因素
Pub Date : 2023-10-31 DOI: 10.55057/ijbtm.2023.5.3.46
This study's goal is to carry out a systematic literature evaluation of research that have determined the factors that influence innovation. The next step is to determine the key elements that project-based businesses in the UAE must have in order to successfully adapt innovation. The authors conducted an organized review of the peer-reviewed literature from the years 2005 to 2023. The researchers created a list of innovation determinants based on a total of 16 recognized main studies. In order to help businesses understand where to begin enhancing their capacity for innovation, the identified list of determinants was sent to a poll where it was used to rank the key list of determinants of innovation based on how important they are to project-based companies.
本研究的目的是对已经确定影响创新因素的研究进行系统的文献评价。下一步是确定阿联酋以项目为基础的企业必须具备的关键要素,以便成功适应创新。作者对2005年至2023年的同行评议文献进行了有组织的回顾。研究人员根据16项公认的主要研究,列出了一份创新决定因素清单。为了帮助企业了解从哪里开始提高他们的创新能力,确定的决定因素列表被发送到一个民意调查中,根据它们对基于项目的公司的重要性,它被用来对创新决定因素的关键列表进行排名。
{"title":"Determinants of Innovation in UAE Project-based Firms","authors":"","doi":"10.55057/ijbtm.2023.5.3.46","DOIUrl":"https://doi.org/10.55057/ijbtm.2023.5.3.46","url":null,"abstract":"This study's goal is to carry out a systematic literature evaluation of research that have determined the factors that influence innovation. The next step is to determine the key elements that project-based businesses in the UAE must have in order to successfully adapt innovation. The authors conducted an organized review of the peer-reviewed literature from the years 2005 to 2023. The researchers created a list of innovation determinants based on a total of 16 recognized main studies. In order to help businesses understand where to begin enhancing their capacity for innovation, the identified list of determinants was sent to a poll where it was used to rank the key list of determinants of innovation based on how important they are to project-based companies.","PeriodicalId":486744,"journal":{"name":"International Journal of Business and Technology Management","volume":"171 ","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136018382","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Development of Research Progress Tracking System Based on Shneiderman’s Eight Golden Rules 基于施耐德曼八条黄金法则的研究进度跟踪系统的开发
Pub Date : 2023-10-31 DOI: 10.55057/ijbtm.2023.5.3.47
Monitoring the progress of research is crucial to ensuring the timely completion of work for postgraduate students. However, the current practice of relying on a text editor tool to document research work sessions has its drawbacks, such as the risk of data loss and difficulties in accurately calculating the total duration of meetings. In order to tackle these concerns, the development of the E-Logbook System for Postgraduate Research Students (ESPRES) was undertaken with the aim of optimising and augmenting the procedure of documenting and reporting meetings held between postgraduate research students and their supervisors. ESPRES offers an efficient method of recording, reporting, and monitoring meetings by providing postgraduate research students with access to a centralised platform that records and stores meeting details, reducing the risk of record loss and improving the overall monitoring and evaluation process conducted by postgraduate studies management. ESPRES was developed using the Adapted Waterfall Model, which includes six stages: planning, requirement analysis, design, development, testing, and documentation. Five features from Shneiderman's Eight Golden Rules were adopted to design the user interface. To ensure quality, the system underwent expert evaluations, with feedback provided by two experts. In the future, various enhancements can be made to further improve ESPRES, such as adding a grading system with colour coding and integrating a chat box to facilitate communication within the system.
监测研究进度对于确保研究生及时完成工作至关重要。然而,目前依靠文本编辑器工具记录研究工作会议的做法有其缺点,例如数据丢失的风险和难以准确计算会议的总持续时间。为了解决这些问题,开发了研究生电子日志系统(ESPRES),目的是优化和扩大研究生及其导师之间举行的会议的记录和报告程序。ESPRES为研究生提供了一种有效的记录、报告和监控会议的方法,为研究生提供了一个记录和存储会议细节的集中平台,降低了记录丢失的风险,并改善了研究生学习管理部门进行的整体监控和评估过程。ESPRES是使用改编瀑布模型开发的,它包括六个阶段:计划、需求分析、设计、开发、测试和文档。我们采用了施耐德曼八条黄金法则中的五个特征来设计用户界面。为确保质量,该系统进行了专家评估,并由两名专家提供反馈。在未来,ESPRES可以做各种改进来进一步改进,比如增加一个带有颜色编码的评分系统,以及集成一个聊天框来促进系统内的交流。
{"title":"Development of Research Progress Tracking System Based on Shneiderman’s Eight Golden Rules","authors":"","doi":"10.55057/ijbtm.2023.5.3.47","DOIUrl":"https://doi.org/10.55057/ijbtm.2023.5.3.47","url":null,"abstract":"Monitoring the progress of research is crucial to ensuring the timely completion of work for postgraduate students. However, the current practice of relying on a text editor tool to document research work sessions has its drawbacks, such as the risk of data loss and difficulties in accurately calculating the total duration of meetings. In order to tackle these concerns, the development of the E-Logbook System for Postgraduate Research Students (ESPRES) was undertaken with the aim of optimising and augmenting the procedure of documenting and reporting meetings held between postgraduate research students and their supervisors. ESPRES offers an efficient method of recording, reporting, and monitoring meetings by providing postgraduate research students with access to a centralised platform that records and stores meeting details, reducing the risk of record loss and improving the overall monitoring and evaluation process conducted by postgraduate studies management. ESPRES was developed using the Adapted Waterfall Model, which includes six stages: planning, requirement analysis, design, development, testing, and documentation. Five features from Shneiderman's Eight Golden Rules were adopted to design the user interface. To ensure quality, the system underwent expert evaluations, with feedback provided by two experts. In the future, various enhancements can be made to further improve ESPRES, such as adding a grading system with colour coding and integrating a chat box to facilitate communication within the system.","PeriodicalId":486744,"journal":{"name":"International Journal of Business and Technology Management","volume":"35 4","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136018536","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Conceptualizing Online Impulse Buying of Celebrity-Owned Brands on Live Streaming Commerce 对直播商业中名人品牌的在线冲动购买进行概念化
Pub Date : 2023-10-31 DOI: 10.55057/ijbtm.2023.5.3.45
Celebrity-owned brands have quickly become popular, but whether consumers are triggered to purchase their brands online is questionable. Meanwhile, traditional marketing methods are no longer able to meet the consumer’s shopping needs and styles of these consumers. Subsequently, live streaming commerce has become one of the new business models adopted by celebrities to promote their products online in this new era due to its effectiveness. This paper explores the concept of online impulse buying. A comprehensive review and analysis of the literature suggest some unresolved issues regarding the state of knowledge on online impulse buying. In addition, the current conceptualizations of online impulse buying behaviour are still lacking in capturing this behaviour on the internet. Hence, this paper intends to review past literature and develop a conceptual framework based on Stimulus Response Theory (SR theory) that will identify and understand the factors leading to online impulse buying in live streaming commerce on celebrity-owned brands context. Therefore, we propose a broadened conceptualization to resolve those issues and accurately capture impulse buying that occurs physically in retail stores and on the Internet. The results of our exploratory study are consistent with our conceptualization and present a robust platform for future research.
名人拥有的品牌迅速流行起来,但消费者是否会在网上购买他们的品牌还是个问题。同时,传统的营销方式已经不能满足这些消费者的购物需求和购物风格。随后,直播商业因其有效性,成为新时代名人在线推广产品的新商业模式之一。本文探讨了在线冲动购买的概念。通过对文献的全面回顾和分析,我们发现了一些关于网上冲动购买的知识现状尚未解决的问题。此外,目前对在线冲动购买行为的概念化仍然缺乏对互联网上这种行为的捕捉。因此,本文打算回顾过去的文献,并基于刺激反应理论(SR理论)开发一个概念框架,该框架将识别和理解导致名人拥有品牌的直播商业中在线冲动购买的因素。因此,我们提出了一个更广泛的概念来解决这些问题,并准确地捕捉在实体零售店和互联网上发生的冲动购买。我们的探索性研究结果与我们的概念一致,并为未来的研究提供了一个强大的平台。
{"title":"Conceptualizing Online Impulse Buying of Celebrity-Owned Brands on Live Streaming Commerce","authors":"","doi":"10.55057/ijbtm.2023.5.3.45","DOIUrl":"https://doi.org/10.55057/ijbtm.2023.5.3.45","url":null,"abstract":"Celebrity-owned brands have quickly become popular, but whether consumers are triggered to purchase their brands online is questionable. Meanwhile, traditional marketing methods are no longer able to meet the consumer’s shopping needs and styles of these consumers. Subsequently, live streaming commerce has become one of the new business models adopted by celebrities to promote their products online in this new era due to its effectiveness. This paper explores the concept of online impulse buying. A comprehensive review and analysis of the literature suggest some unresolved issues regarding the state of knowledge on online impulse buying. In addition, the current conceptualizations of online impulse buying behaviour are still lacking in capturing this behaviour on the internet. Hence, this paper intends to review past literature and develop a conceptual framework based on Stimulus Response Theory (SR theory) that will identify and understand the factors leading to online impulse buying in live streaming commerce on celebrity-owned brands context. Therefore, we propose a broadened conceptualization to resolve those issues and accurately capture impulse buying that occurs physically in retail stores and on the Internet. The results of our exploratory study are consistent with our conceptualization and present a robust platform for future research.","PeriodicalId":486744,"journal":{"name":"International Journal of Business and Technology Management","volume":"35 2","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136018383","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Innovative Application of Museum Spatial Interaction Technique 博物馆空间互动技术的创新应用
Pub Date : 2023-10-31 DOI: 10.55057/ijbtm.2023.5.3.51
In modern society, museums, as institutions for the protection and inheritance of cultural heritage, play an important role. However, with the rapid development of science and technology, the traditional museum exhibition can no longer meet people's demand for a good visiting experience. In order to attract more visitors and provide richer educational and entertainment experiences, museums began to actively explore innovative applications of spatial interaction technique. Spatial interaction technique refers to the combination of computer science, human-computer interaction technique and sensor technology, which integrates digital information into physical space and breaks the limitation of traditional two-dimensional interface. In the museum, spatial interaction technique can bring interactive, immersive and personalized visiting experience to visitors through augmented reality, virtual reality, gesture recognition and voice recognition. This paper discusses the innovative application of museum spatial interaction technique, and explore its effectiveness in improving the visiting experience and educational effect through empirical research.
在现代社会,博物馆作为保护和传承文化遗产的机构,发挥着重要的作用。然而,随着科学技术的飞速发展,传统的博物馆展览已经不能满足人们对良好参观体验的需求。为了吸引更多的游客,提供更丰富的教育和娱乐体验,博物馆开始积极探索空间互动技术的创新应用。空间交互技术是指将计算机科学、人机交互技术和传感器技术相结合,将数字信息整合到物理空间中,打破传统二维界面的局限。在博物馆中,空间交互技术可以通过增强现实、虚拟现实、手势识别和语音识别,为参观者带来互动性、沉浸式和个性化的参观体验。本文探讨了博物馆空间互动技术的创新应用,并通过实证研究探讨了其在提升参观体验和教育效果方面的有效性。
{"title":"Innovative Application of Museum Spatial Interaction Technique","authors":"","doi":"10.55057/ijbtm.2023.5.3.51","DOIUrl":"https://doi.org/10.55057/ijbtm.2023.5.3.51","url":null,"abstract":"In modern society, museums, as institutions for the protection and inheritance of cultural heritage, play an important role. However, with the rapid development of science and technology, the traditional museum exhibition can no longer meet people's demand for a good visiting experience. In order to attract more visitors and provide richer educational and entertainment experiences, museums began to actively explore innovative applications of spatial interaction technique. Spatial interaction technique refers to the combination of computer science, human-computer interaction technique and sensor technology, which integrates digital information into physical space and breaks the limitation of traditional two-dimensional interface. In the museum, spatial interaction technique can bring interactive, immersive and personalized visiting experience to visitors through augmented reality, virtual reality, gesture recognition and voice recognition. This paper discusses the innovative application of museum spatial interaction technique, and explore its effectiveness in improving the visiting experience and educational effect through empirical research.","PeriodicalId":486744,"journal":{"name":"International Journal of Business and Technology Management","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136018526","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Mediators Factors Influence on Consumers’ Intention to Choose Green Resorts 中介因素对消费者选择绿色度假村意愿的影响
Pub Date : 2023-10-31 DOI: 10.55057/ijbtm.2023.5.3.53
Green resorts have received less attention in terms of promotional efforts in our country, therefore, selecting the right marketing strategy is crucial to influence consumers’ behaviour towards choosing a green resort. Review of literature identified environmental concern and electronic word of mouth (eWOM), as potential mediating factors that can influence consumers’ behaviour intentions towards choosing a green resort. These factors are further explored in this study to address gaps in the literature. The results reveal that environmental concern plays a significant mediating role between environmental advertising and consumers’ intention to choose a green resort. Additionally, eWOM also has a significant mediating effect between advertising and consumers’ behaviour intention to choose a green resort. These findings highlight the importance of considering the link between advertising and its impact on green marketing campaigns as well as the development of communication strategies that promote green resorts.
绿色度假村在我国的推广工作方面受到的关注较少,因此,选择正确的营销策略对于影响消费者选择绿色度假村的行为至关重要。文献综述发现,环境问题和电子口碑(edom)是影响消费者选择绿色度假胜地的行为意向的潜在中介因素。本研究将进一步探讨这些因素,以解决文献中的空白。结果表明,环境关注在环境广告与消费者选择绿色度假胜地的意向之间起着显著的中介作用。此外,eWOM在广告与消费者选择绿色度假胜地的行为意愿之间也有显著的中介作用。这些发现强调了考虑广告与绿色营销活动之间的联系以及发展促进绿色度假村的传播策略的重要性。
{"title":"Mediators Factors Influence on Consumers’ Intention to Choose Green Resorts","authors":"","doi":"10.55057/ijbtm.2023.5.3.53","DOIUrl":"https://doi.org/10.55057/ijbtm.2023.5.3.53","url":null,"abstract":"Green resorts have received less attention in terms of promotional efforts in our country, therefore, selecting the right marketing strategy is crucial to influence consumers’ behaviour towards choosing a green resort. Review of literature identified environmental concern and electronic word of mouth (eWOM), as potential mediating factors that can influence consumers’ behaviour intentions towards choosing a green resort. These factors are further explored in this study to address gaps in the literature. The results reveal that environmental concern plays a significant mediating role between environmental advertising and consumers’ intention to choose a green resort. Additionally, eWOM also has a significant mediating effect between advertising and consumers’ behaviour intention to choose a green resort. These findings highlight the importance of considering the link between advertising and its impact on green marketing campaigns as well as the development of communication strategies that promote green resorts.","PeriodicalId":486744,"journal":{"name":"International Journal of Business and Technology Management","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136018535","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Alat Pemanggang Automatik Mudah Alih 易于切换的自动烤面包机
Pub Date : 2023-10-31 DOI: 10.55057/ijbtm.2023.5.3.43
Makanan yang dipanggang merupakan makanan kegemaran masyarakat di Malaysia. Oleh itu, permintaan terhadap makanan tersebut semakin meningkat berikutan pembangunan negara yang serba canggih dan maju. Bagi memudahkan serta menjimatkan masa semasa proses pemanggangan dilakukan, maka terciptalah inovasi Alat Pemanggang Automatik Mudah Alih. Ianya direka untuk peniaga-peniaga Industri Kecil dan Sederhana (IKS) serta keperluan di rumah. Kaedah pemanggangan makanan adalah secara tradisional iaitu menggunakan arang supaya rasa makanan dan tekstur menjadi lebih enak. Selain itu, alat ini menggunakan motor sebagai penggerak untuk memusingkan makanan yang hendak dipanggang, kipas peniup pula untuk mengedarkan angin semasa pemanggangan serta roda dipasang bagi memudahkan pergerakan alatan ini. Penjimatan masa serta tenaga kerja dapat diminimakan hasil dari pengujian yang telah dilakukan. Ini menjadi satu inisiatif untuk menambahbaikan alatan yang sedia ada kepada yang lebih efisyen dan masakan menjadi lebih sempurna.
烘焙食品是马来西亚人民最喜爱的食品。因此,随着马来西亚日益发展成为一个先进的国家,人们对这些食品的需求也在不断增加。为了方便和节省烘焙过程的时间,自动烘焙工具 Easy Transfer 应运而生。Ianya 专为小型和简单工业(IKS)贸易商以及家庭需求而设计。传统的烧烤方法是使用木炭,这样食物的味道和口感会更好。此外,该工具还使用电机作为驱动装置,使要烤制的食物旋转,鼓风机还可在烤制过程中实现风力循环,并安装了轮子,以方便该设备的移动。通过测试,可以最大限度地节省时间和劳动力。这是一项改进现有设备的举措,目的是提高烹饪效率,使烹饪更加完美。
{"title":"Alat Pemanggang Automatik Mudah Alih","authors":"","doi":"10.55057/ijbtm.2023.5.3.43","DOIUrl":"https://doi.org/10.55057/ijbtm.2023.5.3.43","url":null,"abstract":"Makanan yang dipanggang merupakan makanan kegemaran masyarakat di Malaysia. Oleh itu, permintaan terhadap makanan tersebut semakin meningkat berikutan pembangunan negara yang serba canggih dan maju. Bagi memudahkan serta menjimatkan masa semasa proses pemanggangan dilakukan, maka terciptalah inovasi Alat Pemanggang Automatik Mudah Alih. Ianya direka untuk peniaga-peniaga Industri Kecil dan Sederhana (IKS) serta keperluan di rumah. Kaedah pemanggangan makanan adalah secara tradisional iaitu menggunakan arang supaya rasa makanan dan tekstur menjadi lebih enak. Selain itu, alat ini menggunakan motor sebagai penggerak untuk memusingkan makanan yang hendak dipanggang, kipas peniup pula untuk mengedarkan angin semasa pemanggangan serta roda dipasang bagi memudahkan pergerakan alatan ini. Penjimatan masa serta tenaga kerja dapat diminimakan hasil dari pengujian yang telah dilakukan. Ini menjadi satu inisiatif untuk menambahbaikan alatan yang sedia ada kepada yang lebih efisyen dan masakan menjadi lebih sempurna.","PeriodicalId":486744,"journal":{"name":"International Journal of Business and Technology Management","volume":"46 3","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136018256","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
期刊
International Journal of Business and Technology Management
全部 Acc. Chem. Res. ACS Applied Bio Materials ACS Appl. Electron. Mater. ACS Appl. Energy Mater. ACS Appl. Mater. Interfaces ACS Appl. Nano Mater. ACS Appl. Polym. Mater. ACS BIOMATER-SCI ENG ACS Catal. ACS Cent. Sci. ACS Chem. Biol. ACS Chemical Health & Safety ACS Chem. Neurosci. ACS Comb. Sci. ACS Earth Space Chem. ACS Energy Lett. ACS Infect. Dis. ACS Macro Lett. ACS Mater. Lett. ACS Med. Chem. Lett. ACS Nano ACS Omega ACS Photonics ACS Sens. ACS Sustainable Chem. Eng. ACS Synth. Biol. Anal. Chem. BIOCHEMISTRY-US Bioconjugate Chem. BIOMACROMOLECULES Chem. Res. Toxicol. Chem. Rev. Chem. Mater. CRYST GROWTH DES ENERG FUEL Environ. Sci. Technol. Environ. Sci. Technol. Lett. Eur. J. Inorg. Chem. IND ENG CHEM RES Inorg. Chem. J. Agric. Food. Chem. J. Chem. Eng. Data J. Chem. Educ. J. Chem. Inf. Model. J. Chem. Theory Comput. J. Med. Chem. J. Nat. Prod. J PROTEOME RES J. Am. Chem. Soc. LANGMUIR MACROMOLECULES Mol. Pharmaceutics Nano Lett. Org. Lett. ORG PROCESS RES DEV ORGANOMETALLICS J. Org. Chem. J. Phys. Chem. J. Phys. Chem. A J. Phys. Chem. B J. Phys. Chem. C J. Phys. Chem. Lett. Analyst Anal. Methods Biomater. Sci. Catal. Sci. Technol. Chem. Commun. Chem. Soc. Rev. CHEM EDUC RES PRACT CRYSTENGCOMM Dalton Trans. Energy Environ. Sci. ENVIRON SCI-NANO ENVIRON SCI-PROC IMP ENVIRON SCI-WAT RES Faraday Discuss. Food Funct. Green Chem. Inorg. Chem. Front. Integr. Biol. J. Anal. At. Spectrom. J. Mater. Chem. A J. Mater. Chem. B J. Mater. Chem. C Lab Chip Mater. Chem. Front. Mater. Horiz. MEDCHEMCOMM Metallomics Mol. Biosyst. Mol. Syst. Des. Eng. Nanoscale Nanoscale Horiz. Nat. Prod. Rep. New J. Chem. Org. Biomol. Chem. Org. Chem. Front. PHOTOCH PHOTOBIO SCI PCCP Polym. Chem.
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1