Pub Date : 2023-12-01DOI: 10.55057/ijbtm.2023.5.s5.43
The art of kelarai weaving is a local community heritage in Malaysia that has been passed down from generation to generation. The objective of study was to evaluate the art of kelarai weaving, which is a local community heritage in Malaysia. The study utilized a qualitative research approach, including interviews, observations, and documentation to collect data. The researchers selected experienced kelarai weavers from Kelantan, Terengganu, and Sarawak, Malaysia, to participate in the study. Results indicate the important of preserving local heritage and culture, which can provide valuable insights into the country's history and traditions. It can be concluded that photography is an innovative, effective, and cost-effective platform for preserving and promoting the art of kelarai weaving in Malaysia. Overall, photography contributes to preserve and promote traditional crafts and customs. Empirical evidence states that photography is an effective method of preserving Malay heritage. In future, kelarai woven can be preserve and promote through an innovative approach such as wall decorations, wood carvings and textiles.
{"title":"Innovatively Preserving the Kelarai Weave Pattern Design through Photographic Documentation","authors":"","doi":"10.55057/ijbtm.2023.5.s5.43","DOIUrl":"https://doi.org/10.55057/ijbtm.2023.5.s5.43","url":null,"abstract":"The art of kelarai weaving is a local community heritage in Malaysia that has been passed down from generation to generation. The objective of study was to evaluate the art of kelarai weaving, which is a local community heritage in Malaysia. The study utilized a qualitative research approach, including interviews, observations, and documentation to collect data. The researchers selected experienced kelarai weavers from Kelantan, Terengganu, and Sarawak, Malaysia, to participate in the study. Results indicate the important of preserving local heritage and culture, which can provide valuable insights into the country's history and traditions. It can be concluded that photography is an innovative, effective, and cost-effective platform for preserving and promoting the art of kelarai weaving in Malaysia. Overall, photography contributes to preserve and promote traditional crafts and customs. Empirical evidence states that photography is an effective method of preserving Malay heritage. In future, kelarai woven can be preserve and promote through an innovative approach such as wall decorations, wood carvings and textiles.","PeriodicalId":486744,"journal":{"name":"International Journal of Business and Technology Management","volume":"58 18","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138985994","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-01DOI: 10.55057/ijbtm.2023.5.s5.7
This study examines lean tools and techniques based on their awareness, usage, effectiveness, and possible future adoption between Large Firms and Small and Medium Enterprise (SMEs) in Malaysian organizations. Currently, there are no such data has been found in Malaysia to compare the lean tools and techniques implementation for both firms to help the organization to know what the best lean tools and techniques for their nature of businesses. An online survey was conducted in this study using a questionnaire to gather data from 114 respondents from 14 states, and the results were analysed using the IBM SPSS statistical software. The results of the survey showed that there were no significant differences (p<0.05) between both large firms and small medium enterprise (SMEs) organizations for the majority of lean tools and techniques. Study findings, however, show that Malaysian Small Medium Enterprises (SMEs) adopt some lean tools and techniques more often than large organizations. It is important for managers to know the current levels of awareness for lean tools and techniques based on their nature of business to help them adopt and consequently improve their knowledge of lean tools and techniques which is lacking.
本研究根据马来西亚大型企业和中小型企业（SMEs）对精益工具和技术的认识、使用情况、有效性以及未来可能的采用情况，对这两种工具和技术进行了研究。目前，马来西亚还没有此类数据来比较两家公司的精益工具和技术实施情况，以帮助企业了解什么是最适合其业务性质的精益工具和技术。本研究使用问卷进行在线调查，从来自 14 个州的 114 名受访者那里收集数据，并使用 IBM SPSS 统计软件对结果进行分析。调查结果显示，大型企业和中小型企业（SMEs）组织在大多数精益工具和技术方面没有明显差异（P<0.05）。然而，研究结果表明，马来西亚中小型企业（SMEs）采用某些精益工具和技术的频率高于大型企业。对于管理者来说，重要的是根据企业性质了解其目前对精益工具和技术的认识水平，以帮助他们采用精益工具和技术，从而提高他们对精益工具和技术的认识。
{"title":"Comparison of Lean Tools and Techniques Implementation between Large and Small Firms in Malaysian Organizations","authors":"","doi":"10.55057/ijbtm.2023.5.s5.7","DOIUrl":"https://doi.org/10.55057/ijbtm.2023.5.s5.7","url":null,"abstract":"This study examines lean tools and techniques based on their awareness, usage, effectiveness, and possible future adoption between Large Firms and Small and Medium Enterprise (SMEs) in Malaysian organizations. Currently, there are no such data has been found in Malaysia to compare the lean tools and techniques implementation for both firms to help the organization to know what the best lean tools and techniques for their nature of businesses. An online survey was conducted in this study using a questionnaire to gather data from 114 respondents from 14 states, and the results were analysed using the IBM SPSS statistical software. The results of the survey showed that there were no significant differences (p<0.05) between both large firms and small medium enterprise (SMEs) organizations for the majority of lean tools and techniques. Study findings, however, show that Malaysian Small Medium Enterprises (SMEs) adopt some lean tools and techniques more often than large organizations. It is important for managers to know the current levels of awareness for lean tools and techniques based on their nature of business to help them adopt and consequently improve their knowledge of lean tools and techniques which is lacking.","PeriodicalId":486744,"journal":{"name":"International Journal of Business and Technology Management","volume":"120 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139012775","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-01DOI: 10.55057/ijbtm.2023.5.s5.39
Universities worldwide are actively working towards establishing a cashless society through the implementation of cashless payment systems. The objective is to reduce reliance on physical currency and promote digital transactions as the primary mode of payment. This transition offers numerous advantages to individuals and organizations. However, it also presents challenges, including the need for widespread access to digital payment infrastructure and addressing data privacy concerns. This article aims to emphasize the benefits, challenges, and strategies necessary for successful implementation of cashless transactions in universities. Understanding these advantages and disadvantages is crucial for developing effective strategies that maximize benefits while mitigating risks and challenges. By implementing these strategies, universities can create an inclusive, secure, and technologically advanced environment that encourages student acceptance and integration of cashless transaction systems.
{"title":"Unlocking the Cashless Revolution: Understanding its Pros and Cons in Transforming University Transactions","authors":"","doi":"10.55057/ijbtm.2023.5.s5.39","DOIUrl":"https://doi.org/10.55057/ijbtm.2023.5.s5.39","url":null,"abstract":"Universities worldwide are actively working towards establishing a cashless society through the implementation of cashless payment systems. The objective is to reduce reliance on physical currency and promote digital transactions as the primary mode of payment. This transition offers numerous advantages to individuals and organizations. However, it also presents challenges, including the need for widespread access to digital payment infrastructure and addressing data privacy concerns. This article aims to emphasize the benefits, challenges, and strategies necessary for successful implementation of cashless transactions in universities. Understanding these advantages and disadvantages is crucial for developing effective strategies that maximize benefits while mitigating risks and challenges. By implementing these strategies, universities can create an inclusive, secure, and technologically advanced environment that encourages student acceptance and integration of cashless transaction systems.","PeriodicalId":486744,"journal":{"name":"International Journal of Business and Technology Management","volume":"371 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139012811","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-01DOI: 10.55057/ijbtm.2023.5.s5.8
Electroplating is a process that produces a metal coating on a solid substrate through the reduction of cations using a direct electric current. The reasons for plating vary from decorative and aesthetic purposes to enhance coating properties and improve the corrosion rate of the metal. Currently, there are not many finishing techniques that serve the purposes of various functional applications and aesthetic appeal. Thus, the electroplating process stands out as one of those surface finishing techniques that can impact peculiar properties. This procedure transfers the desired metal coating from an anode to a cathode, which is the part to be plated. In this project, a carbon substrate acts as the cathode, while a copper sheet functions as the anode. A non-cyanide solution that is environmentally friendly is developed to produce a Cu-Sn-Zn alloy. The project aims to prepare Cu-Zn-Sn alloys by the electroplating process. Overall, the results show that the best current density and time used for electroplating are 0.7 Acm-2 and 30 minutes, respectively.
{"title":"Corrosion Behaviour of Cu-Sn-Zn Ternary Alloy Electrodeposited via Less Hazardous Electrolyte","authors":"","doi":"10.55057/ijbtm.2023.5.s5.8","DOIUrl":"https://doi.org/10.55057/ijbtm.2023.5.s5.8","url":null,"abstract":"Electroplating is a process that produces a metal coating on a solid substrate through the reduction of cations using a direct electric current. The reasons for plating vary from decorative and aesthetic purposes to enhance coating properties and improve the corrosion rate of the metal. Currently, there are not many finishing techniques that serve the purposes of various functional applications and aesthetic appeal. Thus, the electroplating process stands out as one of those surface finishing techniques that can impact peculiar properties. This procedure transfers the desired metal coating from an anode to a cathode, which is the part to be plated. In this project, a carbon substrate acts as the cathode, while a copper sheet functions as the anode. A non-cyanide solution that is environmentally friendly is developed to produce a Cu-Sn-Zn alloy. The project aims to prepare Cu-Zn-Sn alloys by the electroplating process. Overall, the results show that the best current density and time used for electroplating are 0.7 Acm-2 and 30 minutes, respectively.","PeriodicalId":486744,"journal":{"name":"International Journal of Business and Technology Management","volume":"495 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139013699","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-01DOI: 10.55057/ijbtm.2023.5.s4.5
This study aimed to provide evidence of the impact of enabling perception of performance measurement systems (PMS) on psychological empowerment and job performance. We surveyed 500 middle managers in Japan to test our hypotheses. The results of the analysis supported our hypotheses. Specifically, it was evident that an enabling PMS positively influenced managers' job performance through its impact on four dimensions of psychological empowerment (meaning, competence, self-determination, and impact).
{"title":"Enabling Performance Measurement System and Job Performance: Focus on Psychological Mechanism","authors":"","doi":"10.55057/ijbtm.2023.5.s4.5","DOIUrl":"https://doi.org/10.55057/ijbtm.2023.5.s4.5","url":null,"abstract":"This study aimed to provide evidence of the impact of enabling perception of performance measurement systems (PMS) on psychological empowerment and job performance. We surveyed 500 middle managers in Japan to test our hypotheses. The results of the analysis supported our hypotheses. Specifically, it was evident that an enabling PMS positively influenced managers' job performance through its impact on four dimensions of psychological empowerment (meaning, competence, self-determination, and impact).","PeriodicalId":486744,"journal":{"name":"International Journal of Business and Technology Management","volume":"38 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139014487","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-01DOI: 10.55057/ijbtm.2023.5.s5.32
In emerging economies, particularly in Malaysia, the sales growth of sportswear is promising, making it a lucrative sector in the fashion industry. Notably, the Ministry of Youth and Sports in Malaysia has taken initiatives to encourage youth to embrace sports as a lifestyle, further contributing to the popularity of sportswear among this demographic. However, there is a lack of research on how perceived values influence the purchase intention of sportswear among youth. Therefore, this study aims to examine the impact of perceived values on purchase intention of sportswear among youth in Perlis, Malaysia. A survey was conducted among 254 local secondary school students in Perlis. The collected data underwent Descriptive Analysis, Reliability Analysis, Factor Analysis, and Regression Analysis for comprehensive analysis. The results revealed that both social value and emotional value significantly influence the purchase intention of sportswear. Notably, emotional value has a stronger influence compared to social value. Conversely, price value and quality value were found to have no significant influence on the purchase intention of sportswear among youth in Perlis. In conclusion, these findings provide valuable insights for sportswear fashion marketers to develop marketing campaigns that emphasize social value and emotional value. By doing so, they can effectively increase the purchase intention of youth consumers towards sportswear in Malaysia. This research highlights the factors that drive consumer behavior in the sportswear market and guides marketers in creating strategies that resonate with their target audience.
{"title":"The Influences of Perceived Value on Purchase Intention towards Sportswear among Youth in Perlis, Malaysia","authors":"","doi":"10.55057/ijbtm.2023.5.s5.32","DOIUrl":"https://doi.org/10.55057/ijbtm.2023.5.s5.32","url":null,"abstract":"In emerging economies, particularly in Malaysia, the sales growth of sportswear is promising, making it a lucrative sector in the fashion industry. Notably, the Ministry of Youth and Sports in Malaysia has taken initiatives to encourage youth to embrace sports as a lifestyle, further contributing to the popularity of sportswear among this demographic. However, there is a lack of research on how perceived values influence the purchase intention of sportswear among youth. Therefore, this study aims to examine the impact of perceived values on purchase intention of sportswear among youth in Perlis, Malaysia. A survey was conducted among 254 local secondary school students in Perlis. The collected data underwent Descriptive Analysis, Reliability Analysis, Factor Analysis, and Regression Analysis for comprehensive analysis. The results revealed that both social value and emotional value significantly influence the purchase intention of sportswear. Notably, emotional value has a stronger influence compared to social value. Conversely, price value and quality value were found to have no significant influence on the purchase intention of sportswear among youth in Perlis. In conclusion, these findings provide valuable insights for sportswear fashion marketers to develop marketing campaigns that emphasize social value and emotional value. By doing so, they can effectively increase the purchase intention of youth consumers towards sportswear in Malaysia. This research highlights the factors that drive consumer behavior in the sportswear market and guides marketers in creating strategies that resonate with their target audience.","PeriodicalId":486744,"journal":{"name":"International Journal of Business and Technology Management","volume":"62 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139015654","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-01DOI: 10.55057/ijbtm.2023.5.4.8
In Malaysia's transition to a cashless economy, e-wallet technologies are emerging to replace traditional cash transactions. However, the continued preference for cash among many puts into question the behavioural intention of the people in adopting e-wallet. This study focused on the youth behavioural intention particularly undergraduate students at private university. As those attending private universities are often overlooked. This study employs the Unified Theory of Acceptance and Use of Technology (UTAUT) to comprehend the factors influencing young individuals' intent to embrace e-wallet usage in Malaysia. Five independent variables were analysed: perceived usefulness, consumer confidence, price value, facilitating factors, and social influence. A total of 484 respondents participated in the study, providing valuable insight into this target group’s mindset. Results revealed a significant relationship between perceived utility, consumer confidence, and social influence with the intention to adopt e-wallets, while price value and facilitating conditions showed negligible impact. To promote e-wallet usage, it is suggested that universities and government organisations in Malaysia focus strategies on enhancing these behavioural intentions to accept digital payments.
{"title":"Examining Factors Influencing the Adoption of E-Wallets among Malaysian Youth","authors":"","doi":"10.55057/ijbtm.2023.5.4.8","DOIUrl":"https://doi.org/10.55057/ijbtm.2023.5.4.8","url":null,"abstract":"In Malaysia's transition to a cashless economy, e-wallet technologies are emerging to replace traditional cash transactions. However, the continued preference for cash among many puts into question the behavioural intention of the people in adopting e-wallet. This study focused on the youth behavioural intention particularly undergraduate students at private university. As those attending private universities are often overlooked. This study employs the Unified Theory of Acceptance and Use of Technology (UTAUT) to comprehend the factors influencing young individuals' intent to embrace e-wallet usage in Malaysia. Five independent variables were analysed: perceived usefulness, consumer confidence, price value, facilitating factors, and social influence. A total of 484 respondents participated in the study, providing valuable insight into this target group’s mindset. Results revealed a significant relationship between perceived utility, consumer confidence, and social influence with the intention to adopt e-wallets, while price value and facilitating conditions showed negligible impact. To promote e-wallet usage, it is suggested that universities and government organisations in Malaysia focus strategies on enhancing these behavioural intentions to accept digital payments.","PeriodicalId":486744,"journal":{"name":"International Journal of Business and Technology Management","volume":"56 18","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139015910","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-01DOI: 10.55057/ijbtm.2023.5.4.13
The seagrass house encompasses a rich form of intangible cultural heritage of marine folk art, and this paper completes the process of collection and organization through literature research and survey research. The research is mainly reflected in the study of the current situation of the seagrass hut, the study of the construction process, the study of academic value and application value, innovation and development research and other aspects of the content.
{"title":"Research And Innovation Of Three-Dimensional Modeling Of Seagrass Houses","authors":"","doi":"10.55057/ijbtm.2023.5.4.13","DOIUrl":"https://doi.org/10.55057/ijbtm.2023.5.4.13","url":null,"abstract":"The seagrass house encompasses a rich form of intangible cultural heritage of marine folk art, and this paper completes the process of collection and organization through literature research and survey research. The research is mainly reflected in the study of the current situation of the seagrass hut, the study of the construction process, the study of academic value and application value, innovation and development research and other aspects of the content.","PeriodicalId":486744,"journal":{"name":"International Journal of Business and Technology Management","volume":"5 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139016724","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-01DOI: 10.55057/ijbtm.2023.5.s5.24
Coconut shell was chosen as a raw material to synthesize activated carbon through physical and chemical activation methods and to evaluate the performance of methylene blue treatment Physical activation method was done by heating the coconut shell in the furnace at 400°C and the chemical activation method was done by using phosphoric acid. Prepared coconut-shell activated carbon (CSAC) was analysed using Fourier-transform infrared spectroscopy (FTIR) to determine the presence of functional groups and their composition. Methylene blue (MB) was chosen as a dye that can be considered as a major pollutant in textile industries’ wastewater. It is a toxic and carcinogenic dye that is harmful to organisms that are exposed to or consumed. The adsorption method using CSAC was used to treat methylene blue due to its higher MB removal efficiency. In this study, methylene blue samples were treated using different dosages of CSAC (15g, 20g, 25g). Color removal (CR%) analysis, COD analysis, and turbidity analysis were done to evaluate the performance of CSAC on methylene blue treatment. 95.59%, 97.40%, and 98.23% of color removal (CR%) were achieved using CSAC dosages of 15g, 20g, and 25g respectively. For COD analysis, 55.41%, 64.33%, and 80.25% of COD removal (%) were achieved when 15g, 20g and 25 g of CSAC dosages were used. 81.48%, 85.19%, and 92.59% of turbidity removal (%) were achieved using CSAC dosages of 15g, 20g, and 25 g respectively. Hence, the adsorption process of MB increases when the dosage of CSAC increases due to surface areas present in the sample.
{"title":"Performance of Coconut-shell Activated Carbon on Methylene Blue Treatment","authors":"","doi":"10.55057/ijbtm.2023.5.s5.24","DOIUrl":"https://doi.org/10.55057/ijbtm.2023.5.s5.24","url":null,"abstract":"Coconut shell was chosen as a raw material to synthesize activated carbon through physical and chemical activation methods and to evaluate the performance of methylene blue treatment Physical activation method was done by heating the coconut shell in the furnace at 400°C and the chemical activation method was done by using phosphoric acid. Prepared coconut-shell activated carbon (CSAC) was analysed using Fourier-transform infrared spectroscopy (FTIR) to determine the presence of functional groups and their composition. Methylene blue (MB) was chosen as a dye that can be considered as a major pollutant in textile industries’ wastewater. It is a toxic and carcinogenic dye that is harmful to organisms that are exposed to or consumed. The adsorption method using CSAC was used to treat methylene blue due to its higher MB removal efficiency. In this study, methylene blue samples were treated using different dosages of CSAC (15g, 20g, 25g). Color removal (CR%) analysis, COD analysis, and turbidity analysis were done to evaluate the performance of CSAC on methylene blue treatment. 95.59%, 97.40%, and 98.23% of color removal (CR%) were achieved using CSAC dosages of 15g, 20g, and 25g respectively. For COD analysis, 55.41%, 64.33%, and 80.25% of COD removal (%) were achieved when 15g, 20g and 25 g of CSAC dosages were used. 81.48%, 85.19%, and 92.59% of turbidity removal (%) were achieved using CSAC dosages of 15g, 20g, and 25 g respectively. Hence, the adsorption process of MB increases when the dosage of CSAC increases due to surface areas present in the sample.","PeriodicalId":486744,"journal":{"name":"International Journal of Business and Technology Management","volume":"74 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139016961","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-01DOI: 10.55057/ijbtm.2023.5.s5.10
This study was to examine the factors that affects the customer satisfaction towards food truck industry among youths. The research method is quantitative, using a survey questionnaire with a simple random sampling technique. Data were analyzed using descriptive analysis, Pearson correlation analysis, and reliability analysis in SPSS. The results showed that food quality, physical environment quality, price and food safety have a positive relationship with customer satisfaction. This study conclude that the customer satisfaction will provide an unforgettable dining experience for customers and will help fix every weakness that exists in the food truck industry. This study implies that the food truck industry can expand business internationally and generate a lucrative income by improving the factors that influence customer satisfaction. Future work should focus on the benefits of customers, and the authorities should ensure that food truck owners comply with every element of food quality and safety in food preparation.
{"title":"Determining Factors Affecting Customer Satisfaction Towards Food Truck Industry Among Youths","authors":"","doi":"10.55057/ijbtm.2023.5.s5.10","DOIUrl":"https://doi.org/10.55057/ijbtm.2023.5.s5.10","url":null,"abstract":"This study was to examine the factors that affects the customer satisfaction towards food truck industry among youths. The research method is quantitative, using a survey questionnaire with a simple random sampling technique. Data were analyzed using descriptive analysis, Pearson correlation analysis, and reliability analysis in SPSS. The results showed that food quality, physical environment quality, price and food safety have a positive relationship with customer satisfaction. This study conclude that the customer satisfaction will provide an unforgettable dining experience for customers and will help fix every weakness that exists in the food truck industry. This study implies that the food truck industry can expand business internationally and generate a lucrative income by improving the factors that influence customer satisfaction. Future work should focus on the benefits of customers, and the authorities should ensure that food truck owners comply with every element of food quality and safety in food preparation.","PeriodicalId":486744,"journal":{"name":"International Journal of Business and Technology Management","volume":"92 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139020826","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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