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Stimulation of domestic goods sales 刺激国内商品销售
Pub Date : 2023-10-13 DOI: 10.31617/1.2023(151)07
Liudmyla KHARSUN, Tatyana LUCHNIKOVA, Nataliia SHULPINA
The strategy of import substitution in the national economic policy, which provides the creation of conditions for the domestic production development, is mainly based on production capabilities and is aimed at ensuring the socio-economic and security needs of the country. Much less emphasis was placed on the possibility of substituting domestically produced goods for the demand of the population. Much less emphasis was placed on the possibility of the population’s demand replacement with domesti­cally produced goods. However, in view of social security, especially in the conditions of martial law, when there are disruptions in the supply of products, in particular imported products, the correlation between the industrial and trade sectors within the policy of import substitution seems to be unfairly underestimated. So the issue of taking into account the parameters of retail trade when determining the priorities of the national policy of import substitution becomes relevant. Therefore, the purpose of the article is to investigate the potential impact of retail trade on the implementation of the policy of import substitution in the country and to determine the directions of trade business support for domestic production in wartime with the perspective of post-war recovery of Ukraine. Using the me­thods of analysis and synthesis, comparison, grouping and systematization, the article exa­mines the level of import dependence of the retail trade of Ukraine in the pre-war period, which gives an idea of the potential of import substitution in the industry. Evaluating the product structure of retail turnover according to the criterion of the ratio of domestic and imported products made it possible to establish product groups, the domestic production of which must be supported and developed. Using the analysis of the dynamics of the commodity structure of imports in the prewar and wartime period, commodity items were identified for which supply chains were restored and for which there is a sufficiently high domestic demand, reflecting the needs of the market under martial law. Also, based on the analytical assessment of the levers of influence of trade business on its supply chain partners – domestic suppliers, the directions of its support for domestic, import-substituting production have been determined. The involvement of trade enterprises in the implementation of the national strategy of import substitution with the perspective of post-war reproduction involves the transformation of approaches to the integrated management of supply chains.
国家经济政策中的进口替代战略为国内生产发展创造条件,主要以生产能力为基础,目的是确保国家的社会经济和安全需要。对用国内生产的商品代替人口需求的可能性的强调要少得多。对国内生产的商品取代人口需求的可能性的强调要少得多。但是,考虑到社会安全,特别是在戒严的情况下,当产品,特别是进口产品的供应中断时,在进口替代政策范围内工业和贸易部门之间的相互关系似乎被不公平地低估了。因此,在确定国家进口替代政策的优先事项时,考虑到零售贸易的参数问题变得相关。因此,本文的目的是研究零售业对该国实施进口替代政策的潜在影响,并从乌克兰战后复苏的角度确定战时贸易商业支持国内生产的方向。本文采用分析与综合、比较、分组与系统化的方法,对战前乌克兰零售业的进口依赖程度进行了考察,从而对该行业的进口替代潜力进行了探讨。以国产化和进口化比例为标准评价零售营业额的产品结构,可以建立产品群,必须支持和发展产品群的国产化。通过对战前和战时进口商品结构动态的分析,确定了供应链恢复的商品项目和国内需求足够高的商品项目,反映了戒严令下的市场需求。此外,根据对贸易业务对其供应链伙伴————国内供应商————的影响杠杆的分析评估,确定了其支持国内进口替代生产的方向。贸易企业参与实施战后再生产视角下的国家进口替代战略,涉及到供应链综合管理方式的转变。
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引用次数: 0
Virtual assets in the context of global economic instability 全球经济不稳定背景下的虚拟资产
Pub Date : 2023-10-13 DOI: 10.31617/1.2023(151)03
Tetiana MELNYK, Oleh KLYM
Virtual assets, such as crypto-currencies, have become the object of significant interest in the conditions of global economic instability, when people are looking for alternative investment opportunities and means of saving funds. One of the reasons for the growing popularity of virtual assets in such conditions is their independence from traditional financial markets and the potential for diversification of the investment portfolio. In times of economic instability, such traditional assets as stocks and bonds can be highly dependent on market fluctuations. Instead, virtual assets can be a way for investors to preserve their funds and even make a profit. At the same time, the market of virtual assets is extremely risky. It is known for its volatility, which can lead to significant losses for investors. Therefore, the investment strategy, which provides for the distribution of assets to reduce risk, is optimal in conditions of economic instability. Virtual assets can play an important role in diversifying an investment portfolio, reducing overall risk, as these assets can respond to market events independently of traditional assets. The aim of this research is to determine the possibilities of using virtual assets in conditions of global economic instability. General scientific and special methods are applied: observation, description, comparison, analysis and synthesis. Data on prices of virtual assets and stock indices in online environments TraadingView and CoinMarketCap were used. The benefits of using virtual assets based on blockchain technology (using bitcoin as an example) in conditions of global economic instability are considered. A comparative analysis of the price of bitcoin with leading stock indices affecting the global economy was carried out. The main advantages and disadvantages of using virtual assets as investment tools and the prospects for their use in this area are determined.
在全球经济不稳定的情况下,当人们正在寻找替代投资机会和储蓄资金的方式时,加密货币等虚拟资产已成为人们极大兴趣的对象。在这种情况下,虚拟资产越来越受欢迎的原因之一是它们独立于传统金融市场,以及投资组合多样化的潜力。在经济不稳定时期,股票和债券等传统资产可能高度依赖于市场波动。相反,虚拟资产可以成为投资者保存资金甚至赚取利润的一种方式。与此同时,虚拟资产市场风险极大。它以其波动性而闻名,这可能会给投资者带来重大损失。因此,在经济不稳定的条件下,提供资产分配以降低风险的投资策略是最优的。虚拟资产可以在分散投资组合、降低整体风险方面发挥重要作用,因为这些资产可以独立于传统资产对市场事件做出反应。本研究的目的是确定在全球经济不稳定的条件下使用虚拟资产的可能性。一般科学和特殊的方法应用:观察,描述,比较,分析和综合。使用tradingview和CoinMarketCap的在线环境中虚拟资产价格和股票指数的数据。在全球经济不稳定的情况下,考虑使用基于区块链技术的虚拟资产(以比特币为例)的好处。对比特币价格与影响全球经济的主要股指进行了比较分析。确定了虚拟资产作为投资工具的主要优点和缺点,以及虚拟资产在这一领域的应用前景。
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引用次数: 0
Marketing policy of farms in Ukraine 乌克兰农场的营销政策
Pub Date : 2023-10-13 DOI: 10.31617/1.2023(151)05
Kateryna YAHELSKA, Liubov VASYLYSHYNA
Unequal conditions for the functioning of farms as a part of agricultural sector require strategic thinking and marketing orientation from farmers. The limited use of marketing tools in the management activities of farmers is associated with insufficiently adapted marketing provision for the specifics of farming. The aim of the article is to substantiate the marketing provision of the strategic development of farming based on a rational combination of optimal elements of modification models of the marketing mix. The theoretical and methodolo­gical basis of the research was made up of the fundamental positions of the general economic theory, the system-structural analysis of econo­mic processes, the results of the scientists’ work on the researched issues. Monographic, abstract-logical, graphic methods, analysis and synthesis, analogy, theory of rational choice, methods of points, expert evaluations, combi­ning, analytical hierarchy, and statistical proces­sing of information were used in the research process. Prerequisites of the marketing type of farm management are determined. Based on the generalization of the problems of farming in modern conditions, the expediency of using strategic marketing tools in the process of its activity is argued. The meaning and significance of marketing provision in the development of farming is revealed. A model of the farm marketing complex has been created. The marketing support of farming is substantiated, within which examples of the use of strategic tools are given. Farms that use strategic marketing have the advantages of successful adaptation to the market, different from their competitors. The application of reasonable marketing provision for the development of farming on the basis of a marketing mix adapted to the specifics of farming expands its possibilities and strategic horizons as a progressive business form.
农场作为农业部门一部分的不平等条件要求农民进行战略思考和营销导向。在农民的管理活动中,营销工具的使用有限,这与不充分适应农业具体情况的营销提供有关。本文旨在通过营销组合修正模型中最优要素的合理组合,实证农业战略发展的营销供给。该研究的理论和方法基础由一般经济理论的基本立场、经济过程的系统结构分析和科学家对研究问题的工作成果组成。在研究过程中运用了专著法、抽象逻辑法、图解法、分析综合法、类比法、理性选择理论、点数法、专家评价法、组合法、层次分析法和信息统计处理等方法。确定了市场型农场经营的先决条件。在概括现代条件下农业问题的基础上,论证了在农业活动过程中使用战略营销工具的权宜之计。揭示了市场供给在农业发展中的意义和意义。一个农场营销综合体的模型已经创建。农业的营销支持得到证实,其中给出了使用战略工具的例子。使用战略营销的农场具有成功适应市场的优势,与竞争对手不同。在适应农业具体情况的营销组合的基础上,为农业发展应用合理的营销规定,扩大了其作为一种进步的商业形式的可能性和战略视野。
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引用次数: 0
Factor analysis of the housing market in Ukraine (2003–2023) 乌克兰住房市场因素分析(2003-2023)
Pub Date : 2023-10-13 DOI: 10.31617/1.2023(151)08
Alona SHMYGEL, Natalia SHULGA
The residential real estate market plays a key role in the development of global and national economies, since it has acted as a powerful driver of GDP growth, increasing the level of employment, household incomes, and profitability of financial institutions, construction organizations and trading enterprises. The house price growth has two dimensions, threat to financial stability and source of economic development. The aim of this research is to formulate a list of criteria, based on which one can decide whether the house price at a given stage of housing market development needs to be constrained or not. The aim is achieved by a multi-perspective analysis of residential real estate market in Ukraine and its evolution. This research is based on general scientific and special methods of cognition, including abstract logical reasoning, grouping, and statistical analysis. The factors that con­tribute to the growth of house prices are formed using the method of principal component analysis, and the effect is estimated using least squares regression. Five stages of the evolution of the Ukrainian residential real estate market are identified according to two general indicators: housing price growth and credit activity. The segmentation is based on signi­ficant changes in market conditions and/or changes in housing price drivers, as well as changes in the regulatory environment. Factors affecting house prices at each of these stages were investigated using principal component analysis to identify variables for regression analysis. A set of criteria has been formed using which one can assess if the current rise in housing prices poses systemic risks to the national financial system and overall economy. Three hypotheses were put forward and their empirical verification was carried out, according to the results of which it was established that demand factors had the greatest impact on housing prices during the observation period; macro-financial conditions primarily affect prices on the primary real estate market; lending conditions affect price dynamics mainly only at the first stage of development of the housing market in Ukraine, which are determined in this study. The main drivers of the housing market in Ukraine are the unemployment rate, income growth levels, and population size. The conclusions drawn can significantly contribute to the monitoring system of the housing market in Ukraine and the analysis of the systemic risks it generates.
住宅房地产市场在全球和国家经济发展中发挥着关键作用,因为它是GDP增长的强大推动力,提高了就业水平,提高了家庭收入,提高了金融机构,建筑组织和贸易企业的盈利能力。房价上涨具有对金融稳定的威胁和经济发展的源泉两个维度。本研究的目的是制定一系列标准,根据这些标准,人们可以决定在住房市场发展的特定阶段,房价是否需要限制。目的是通过对乌克兰住宅房地产市场及其演变的多角度分析来实现。本研究以一般科学和特殊的认知方法为基础,包括抽象逻辑推理、分组和统计分析。采用主成分分析的方法形成了影响房价上涨的因素,并使用最小二乘回归估计了影响房价上涨的因素。乌克兰住宅房地产市场演变的五个阶段是根据两个一般指标确定的:房价增长和信贷活动。细分是基于市场条件的重大变化和/或房价驱动因素的变化,以及监管环境的变化。在每个阶段的影响房价的因素进行了调查,使用主成分分析,以确定回归分析的变量。已经形成了一套标准,用来评估当前房价的上涨是否对国家金融体系和整体经济构成系统性风险。提出三个假设并进行实证验证,结果表明:在观察期内,需求因素对房价的影响最大;宏观金融状况主要影响一级房地产市场的价格;贷款条件主要仅在乌克兰住房市场发展的第一阶段影响价格动态,这是在本研究中确定的。乌克兰住房市场的主要驱动因素是失业率、收入增长水平和人口规模。得出的结论可以显著有助于乌克兰住房市场的监测系统及其产生的系统性风险的分析。
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引用次数: 0
Electronic governancе in the human capital assessment system 人力资本评估系统中的电子治理
Pub Date : 2023-10-13 DOI: 10.31617/1.2023(151)02
Anastasiya ILYINA
Current affairs in our country necessitate the introduction of effective steps for the post-war restoration of various spheres of the state and society. One of the most important aspects of Ukraine’s post-war restoration is currently considered to be the recovery of human capital, which will have a positive impact on improving various aspects of the state’s functioning. At the same time, it is important to continuously assess human capital by determining the relevant indexes, which should be facilitated by electronic governance. The aim of the research is to study the possibility of using electronic governance in Ukraine as a tool for reflecting the process of post-war recovery of human capital. The research was conducted using methods of theoretical generalization, compara­tive and systemic analyses, modeling. The paper analyzed the concept of human capital as a special type of capital that is expressed in the form of intellectual abilities and practical skills that were acquired in the process of education and practical activity of a person. The state of human capital in Ukraine before the war, which remained relatively stable until 2021, and during the war period, when there were noticeable losses of human capital under the influence of various factors, were analyzed. The prospect of post-war recovery of human capital was considered, with special attention. In addition, the concept and features of electronic governance as a tool for reflecting the recovery of human capital and one of the strategies for Ukraine’s post-war restoration were consi­dered. The dynamics of the Human Capital Index in Ukraine for 2010–2021 was analyzed. It was found that electronic governance, by analyzing data from official sources, makes it possible to calculate the Human Capital Index. It was noted that Big Data and artificial intelligence can be used to determine changes in human capital, which is possible due to the availability of electronic governance. The results allow us to state that there are significant opportunities to use electronic governance to assess human capital with a reflection of its post-war recovery.
我国目前的情况要求采取有效步骤,以便在战后恢复国家和社会的各个领域。目前认为,乌克兰战后重建最重要的方面之一是人力资本的恢复,这将对改善国家运作的各个方面产生积极影响。同时,通过确定相关指标,对人力资本进行持续评估也很重要,这应该通过电子治理来实现。本研究的目的是研究在乌克兰使用电子治理作为反映战后人力资本复苏过程的工具的可能性。采用理论归纳、比较分析、系统分析、建模等方法进行研究。本文分析了人力资本的概念,认为人力资本是一种特殊类型的资本,其表现形式是一个人在受教育和实践活动的过程中所获得的智力能力和实践技能。分析了乌克兰战前的人力资本状况,在2021年之前,乌克兰的人力资本状况相对稳定,而在战争期间,在各种因素的影响下,人力资本流失明显。会议特别注意地审议了战后人力资本复苏的前景。此外,还审议了电子治理作为反映人力资本恢复的工具的概念和特点以及乌克兰战后恢复的战略之一。本文分析了乌克兰2010-2021年人力资本指数的动态。通过对官方数据的分析发现,电子政务使人力资本指数的计算成为可能。与会者指出,大数据和人工智能可用于确定人力资本的变化,由于电子治理的可用性,这是可能的。这些结果使我们能够指出,利用电子治理来评估人力资本,并反映其战后复苏的重大机会。
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引用次数: 0
Retail in times of war: resumption of business activity 战时零售业:恢复商业活动
Pub Date : 2023-10-13 DOI: 10.31617/1.2023(151)06
Oksana TRUBEI, Iryna HANECHKO, Kostyantyn AFANASYEV
Retail trade, as the final stage of the movement of goods, plays a crucial role in ensuring the efficiency of the state’s economy and the well-being of its population. In the conditions of war, the uninterrupted operation of retail enterprises has become the foundation for the survival and further development of manufacturing enterprises in the FMCG market and a guarantee of food security in Ukraine. During the war, domestic retail underwent specific stages of survival and development, responding to external challenges in unique ways and employing unconventional approaches and solutions to overcome them. The aim of the article is to determine the life trajectory of retail during the war, systematize the approaches of domestic retailers to adaptation and business activity recovery. In the research general scientific methods, including theoretical genera­lization, systematization, and grouping; abstra­ct­ion, analysis, and synthesis; statistical method; deduction and induction methods were used. The main challenges of retail in various spheres of activity were considered, and survival and recovery methods under heightened political risks were generalized. A life trajectory of the trading business in times of war has been constructed, encompassing four main stages driven by the dynamics and contradictions of changes in the trading business’s external environment. Ways to overcome (reduce the negative impact) retail challenges in the conditions of martial law were systematized. It has been established that the key principles of survival and development for retail in the context of full-scale war in Ukraine are flexibility, maneuverability, adaptability, and the use of a situational approach to overcome unforeseen challenges. Systematizing the positive experi­ence of restoring business activity in retail during times of war allows its direct application or adaptation for various market segments, industries, and individual enterprises in the dynamic nature of changes.
零售贸易作为商品流动的最后阶段,在确保国家经济效率和人民福祉方面发挥着至关重要的作用。在战乱条件下,零售企业的不间断经营成为乌克兰快消品市场制造业企业生存和进一步发展的基础,也是乌克兰食品安全的保障。在战争期间,国内零售业经历了特定的生存和发展阶段,以独特的方式应对外部挑战,并采用非常规的方法和解决方案来克服这些挑战。本文的目的是确定零售业在战争中的生命轨迹,系统化国内零售商适应和商业活动恢复的途径。在研究上一般采用科学的方法,包括理论概括、系统化和分组;抽象、分析、综合;统计方法;采用演绎法和归纳法。审议了零售在各个活动领域的主要挑战,并概括了在高度政治风险下的生存和恢复方法。构建了战时交易业务的生命轨迹,在交易业务外部环境变化的动态性和矛盾性的驱动下,分为四个主要阶段。在戒严条件下克服(减少负面影响)零售挑战的方法被系统化。已经确定的是,在乌克兰全面战争的背景下,零售业生存和发展的关键原则是灵活性、可操作性、适应性,以及使用情境方法来克服不可预见的挑战。将战时零售业恢复商业活动的积极经验系统化,可以使其直接应用于各种细分市场、行业和个体企业的动态变化。
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引用次数: 0
Regional startup ecosystems of Ukraine 乌克兰区域创业生态系统
Pub Date : 2023-10-13 DOI: 10.31617/1.2023(151)09
Anastasiia MAZUR
The startup ecosystem of each country contains separate elements and reflects the effectiveness of their interaction, which is also reflected in regional ecosystems. The aim of the research is to identify and rank the start-up ecosystems of the regions of Ukraine according to various indicators, distinguish the differences between the ecosystems and determine the main directions of their development, expansion within a separate region. In the research multifactorial comparative analysis in four stages has been used, such as: justification of the indicator system, normalization of the matrix of standardized coefficients, squaring of all elements of the matrix of standardized coefficients and placement of the obtained rating values by rank. The highest level is charac­terized by a sufficient number of supporting elements that help startups find financing options and accelerate market entry processes; the high level has a dynamic ecosystem that helps early-stage startups find support and funding programs; the medium level has a developing ecosystem, and the existing business structure contributes to the development of the startup movement in the region; the low level has the potential for further development and additional initiatives by local authorities and business structures. According to the rating, the highest level was determined in Kyiv region, the high level is found in Dnipropetrovsk, Lviv, Odesa and Kharkiv regions, the average level is found in Donetsk and Zaporizhia regions. Other regions belong to the lower and the lowest levels, which emphasize the promising development of startup ecosystems in the regions. Regions with the highest level can focus on maintaining and expanding their existing ecosystem by providing additional support and funding for startups; with high indicators they can focus on the further development of its dynamic ecosystem, creating more clusters and events to attract startups and investors; medium level regions can consentrate on increasing the number of supporting elements to make it easier for startups to find funding and scale; with a low level regions can focus on conducting competitions, hackathons, involving the IT community for the development of the startup community.
每个国家的创业生态系统包含独立的要素,反映了它们相互作用的有效性,这也反映在区域生态系统中。该研究的目的是根据各种指标识别和排名乌克兰地区的创业生态系统,区分生态系统之间的差异,并确定其发展的主要方向,在一个单独的区域内扩张。在本研究中,采用了多因素比较分析的四个阶段,即指标体系的论证、标准化系数矩阵的归一化、标准化系数矩阵各元素的平方和得到的评价值的排序。最高级别的特点是有足够数量的支持元素,帮助初创企业找到融资选择,加快进入市场的过程;高层有一个充满活力的生态系统,可以帮助早期创业公司找到支持和融资项目;中层生态系统正在发展,现有的商业结构有助于区域内创业运动的发展;低水平有进一步发展和地方当局和商业结构采取额外举措的潜力。根据评级,基辅地区的水平最高,第聂伯罗彼得罗夫斯克、利沃夫、敖德萨和哈尔科夫地区的水平最高,顿涅茨克和扎波罗热地区的水平平均。最高水平的地区可以通过为初创企业提供额外的支持和资金,专注于维护和扩大现有的生态系统;有了高指标,他们可以专注于其动态生态系统的进一步发展,创造更多的集群和活动来吸引初创企业和投资者;中等水平的地区可以集中精力增加支持元素的数量,使初创企业更容易找到资金和规模;与低水平地区可以重点开展竞赛、黑客马拉松、涉及IT社区的创业社区的发展。
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引用次数: 0
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