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LINGUISTIC AND CULTURAL VALUES OF PR COMMUNICATION AT THE CANCEL CULTURE TIME 取消文化时代公关传播的语言文化价值
Pub Date : 2023-09-23 DOI: 10.55959/msu-2074-1588-19-26-1-5
A.P. MINYAR-BELOROUCHEVA, P.I. SERGIENKO
The article discusses linguistic and cultural values at the time of “cancel culture” within PR communications framework. The relevance of the research is determined by the need to trace the logical development of Political Correctness, the socio-cultural policy of Postmodernism, aimed at the transformation of the language and likewise the mode of thinking and lifestyle. Cancel culture is a policy of intimidation of all those who disagree with the abolition of traditional and the introduction of new universal values of the collective West, aimed at people’s dehumanization. The objective of this work is to identify the features of PR communication technologies aimed at shaping new ideas in society. The novelty of the research is determined by an attempt to characterize new values formation features of the Anglo-Saxon mentality that affect the whole world. The research methodology is based on the academic achievements in studying language, culture and spiritual and moral values, analysed from the philosophical and linguistic views. The research methods consist in the analysis and synthesis of the material on the chosen topic and its philological analysis. The study reveals that the social and cultural processes taking place in the Western world are aimed at completely replacing traditional values rooted in world religions, which may pose a threat to the rest of the world. The search for new values that are currently observed in modern society is directly related to the shift of paradigms.
本文探讨了公关传播框架下“取消文化”时代的语言文化价值。这项研究的相关性是由需要追踪政治正确的逻辑发展决定的,政治正确是后现代主义的社会文化政策,旨在改变语言,同样也改变思维方式和生活方式。取消文化是一种恐吓所有不同意西方集体废除传统和引入新的普遍价值观的人的政策,旨在使人失去人性。这项工作的目的是确定旨在塑造社会新思想的公共关系传播技术的特征。本研究的新颖性在于试图描述影响整个世界的盎格鲁-撒克逊心态的新价值观形成特征。研究方法以语言、文化、精神道德等方面的学术成果为基础,从哲学和语言学的角度进行分析。研究方法包括对所选主题的材料进行分析和综合,并对其进行文献学分析。研究表明,西方世界正在发生的社会和文化进程旨在完全取代植根于世界宗教的传统价值观,这可能对世界其他地区构成威胁。在现代社会中,对新价值观的探索与范式的转变直接相关。
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引用次数: 0
SENSE-CREATING ROLE OF COGNITIVE METAPHOR IN TEXT /DISCOURSE ANALYSIS 认知隐喻在语篇分析中的意义创造作用
Pub Date : 2023-09-23 DOI: 10.55959/msu-2074-1588-19-2023-2-01-01
Galina G. MOLCHANOVA
The purpose of the paper is to point out some theoretical problems concerning the role of cognitive methods in linguistics, and in the widening the humanitarian competence in general. The paper focuses on the investigation of the cognitive metaphor as a sense-creating device in the literary discourse, using cognitive, conceptual, frame/slot analyses with the elements of the component analysis. The author investigates R. Bradbury's “Embroidery” in close connection with the metaphorical transfer of meaning and draws the conclusion that this approach opens new facets of conceptualization. The cognitive aspects of a literary text are analyzed, its deep intertextuality and ability to generate the new texts is established, the chain links are constructed. Such approach gives a new impetus to outlining the ways of its possible role in derivational text history. Much attention is paid to the intertextual inclusions, specifically emphasizing their role in changing and reframing the readers' cognitive system. Furthermore, the paper shows the movement along the multiple ways of creating sense, ensures unlimited possibilities for literary and linguistic sense revealing.
本文的目的是指出认知方法在语言学中的作用,以及在一般人道主义能力的扩大方面的一些理论问题。本文以认知隐喻为研究对象,运用认知分析、概念分析、框架/槽分析和成分分析的方法,探讨了认知隐喻在文学话语中的意义创造作用。作者将布拉德伯里的《刺绣》与隐喻的意义转移密切联系起来进行研究,并得出结论,这种方法开辟了概念化的新方面。分析了文学文本的认知层面,确立了文学文本的深层互文性和生成新文本的能力,构建了文学文本之间的联系链条。这种方法为概述其在衍生文本历史中可能发挥的作用提供了新的动力。文章对互文内含语进行了研究,特别强调了互文内含语在改变和重构读者认知系统中的作用。此外,本文还展示了沿着多种感官创造方式的运动,为文学和语言的感官揭示提供了无限的可能性。
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引用次数: 0
ON THE PROBLEM OF INTEGRATION OF INTERCULTURAL SPACE (BASED ON THE MATERIAL OF THE RUSSIAN AND FRENCH LANGUAGES) 论跨文化空间的整合问题(以俄语和法语为例)
Pub Date : 2023-09-23 DOI: 10.55959/msu-2074-1588-19-2023-2-01-10
Z.N. AFINSKAYA
The present study is devoted to one of the topical issues of linguoculturology - integration processes taking place in the intercultural space. The realization of these complex processes is possible owing to the word and its semantic content, which is constantly enriched with new or well-known, but rethought in the practice of speech activity meanings. The article presents the results of the study of the semantics of the word mind and its adjectival variant smart in the comparative aspect of the Russian and French languages (l’intelligence, intelligent). The semantics of these words is actualized in modern speech due to new technological aspects of human life, such as artificial intelligence, information and digital technologies. They are of interest as concepts that formed the intercultural space of Russia and France as a result of the mutual influence of French surrealism and Russian avant-garde.
本研究致力于研究语言文化学的一个热点问题——跨文化空间中的整合过程。这些复杂过程的实现是有可能的,因为词及其语义内容不断被新的或已知的内容所丰富,但又在言语活动意义的实践中被重新思考。本文从俄语和法语(l’intelligence, intelligent)的比较角度对mind及其形容词变体smart的语义进行了研究。由于人工智能、信息和数字技术等人类生活的新技术方面,这些词的语义在现代言语中得以实现。由于法国超现实主义和俄罗斯先锋派的相互影响,它们形成了俄罗斯和法国的跨文化空间,这些概念令人感兴趣。
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引用次数: 0
FRENCH SCHWA [ǝ] AT THE CROSSROADS OF LINGUISTICS, SOCIOLINGUISTICS AND NEURO-LINGUISTICS 法语schwa[*]在语言学、社会语言学和神经语言学的十字路口
Pub Date : 2023-09-23 DOI: 10.55959/msu-2074-1588-19-26-1-1
Galina I. BUBNOVA
The sound [ǝ] refers to one of the most complex and variable phenomena observed in the French speech stream. One of the most important features of [ǝ] is its ability to be both a sound and an absence of sound in almost the same context, i.e. without changing the informative content of the message. The specificity of French [ǝ] also lies in the fact that it is pronounced as a labialized vowel. As a result, three rounded vowels of the front row and middle rise are pronounced in an unstressed syllable: fluent [ǝ] and harmonized [œ] and [ø]. Taking into account the acoustic and articulatory similarity of these sounds and the law of least effort, the [ǝ] ability for complete reduction could be expected to be transferred to [œ] and [ø], especially in rapid speech. Do these facts indicate the French unstressed vocalism tendency towards simplification? How is this variability tracked by the speaker while understanding and generating speech? The article summarizes empirical data (acoustic, articulatory and perceptual) on the [ǝ] variability from phonetic, sociolinguistic and neuro-linguistic studies. It highlights major challenges and open issues that should be addressed in further research.
发音[_]指的是在法语语流中观察到的最复杂、最多变的现象之一。[_]最重要的特征之一是它能够在几乎相同的上下文中既是声音又是不声音,即不改变消息的信息内容。法语的特殊性还在于它被读成一个阴唇化的元音。因此,前排和中间上升的三个圆形元音在一个非重读音节中发音:流利的[*]和和谐的[*]和[ø]。考虑到这些音在声学和发音上的相似性以及最省力的法则,[*]完全略读的能力可以被转移到[*]和[ø]上,特别是在快速讲话中。这些事实是否表明法国的非重读声乐倾向于简化?说话者在理解和生成语音时是如何跟踪这种变化的?本文从语音学、社会语言学和神经语言学等方面综述了语音变异性的实证数据(声学、发音和知觉)。它突出了在进一步研究中应该解决的主要挑战和开放问题。
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引用次数: 0
CHINESE ASSESSMENT OF THE CULTURAL REVOLUTION IN RUSSIA IN THE 90S OF THE XX CENTURY AND ITS CONSEQUENCES 中国对20世纪90年代俄国文化大革命及其后果的评价
Pub Date : 2023-09-23 DOI: 10.55959/msu-2074-1588-19-26-1-16
M. LI
The article examines the concept of “cultural revolution” in Russian science, the relationship between two cultural transformations in Russia and the term “Cultural revolution” in China. The author points out that the main consequences of the second cultural revolution in the USSR / Russia were as follows: 1. Condemnation of an ossified and unified ideology; 2. Erosion of cultural absolutism; 3. Cessation of the policy of strong active pressure on intellectuals. Based on the assessments of Chinese people from all strata of Chinese society, a number of cultural and mass movements, pluralism in the development of culture are described: autochthonous culture, religion, literature, art, etc. Based on the analysis carried out, it is possible to indicate a clear direction for the perception of the culture and image of Russia in the new era by the Chinese masses.
本文考察了俄国科学中“文化大革命”的概念,俄国两次文化转型与中国“文化大革命”一词之间的关系。作者指出,苏联/俄罗斯第二次文化大革命的主要后果如下:谴责僵化和统一的意识形态;2. 文化专制主义的侵蚀;3.停止对知识分子强力主动施压的政策。根据中国社会各阶层对中国人的评价,描述了一系列文化和群众运动、文化发展中的多元主义:本土文化、宗教、文学、艺术等。通过分析,可以为新时期中国民众对俄罗斯文化和形象的认知指明一个明确的方向。
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引用次数: 0
TRANSLATION STUDIES IN CHINA (2001-2020) THROUGH VOSVIEWER 从vosviewer看中国翻译研究(2001-2020)
Pub Date : 2023-09-23 DOI: 10.55959/msu-2074-1588-19-2023-2-01-13
NA XIN
In the article translation studies in China from 2001 to 2020 were reviewed by visualization techniques. The author investigated 1543 journal articles published during that period. The number of published papers, article distribution, and keywords of top-cited articles were analyzed, indicating that the number of relevant articles published has grown significantly and more articles have been published in major linguistic journals. The top 10 most cited articles focus on Western and Chinese translation theories, there has been a wide range of theoretical issues touched upon within the framework of translation theory in the past 20 years, the most popular topics are the formation of translation science, the basic problems of general translation, and ecological translation. Perspectives of the development of Chinese translation studies are clarified including the development of translation theory, interdisciplinary research of translation problems, and the most notable features of Chinese translation tradition.
本文运用可视化技术对2001 - 2020年中国翻译研究进行了回顾。作者调查了这一时期发表的1543篇期刊文章。通过对发表论文数量、文章分布、高被引文章关键词的分析,发现相关文章的发表数量有明显增长,在主要语言学期刊上发表的文章增多。被引次数最多的前10篇文章主要集中在西方和中国的翻译理论,在近20年的翻译理论框架内,涉及的理论问题非常广泛,其中最热门的话题是翻译科学的形成、一般翻译的基本问题和生态翻译。从翻译理论的发展、翻译问题的跨学科研究以及中国翻译传统最显著的特点三个方面阐述了中国翻译研究的发展前景。
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引用次数: 0
PERSUASIVE POTENTIAL OF PRECEDENT STATEMENTS IN THE RHETORICAL DISCOURSE OF THE CORONAVIRUS DISEASE PANDEMIC (IN GERMAN-LANGUAGE MEDIA) 先例陈述在冠状病毒大流行修辞话语中的说服力(德语媒体)
Pub Date : 2023-09-23 DOI: 10.55959/msu-2074-1588-19-2023-2-01-11
M.L. KASATKIN
The article presents an analysis of precedent statements in socio-political discourse, which is reflected in different types of media texts thematically related to the coronavirus pandemic. The described means of language contributes to the realization of various communicative strategies, first of all the strategy of persuasion. The article demonstrates the role of precedent statements and illustrates their persuasive potential as one of the fundamental elements of intertextuality category in the framework of rhetorical media discourse. As an effective means of implementing both the global strategy of persuasion and specific communicative tactics - warning, threatening, manipulating, discrediting, etc. - precedent statements are regularly reproduced in different types of rhetorical discourse (political, economic, religious, etc.) and make a significant contribution to achieving the main perlocutionary effect - inducing the recipient to take a certain action.
本文分析了社会政治话语中的先例陈述,这些陈述反映在与冠状病毒大流行主题相关的不同类型的媒体文本中。语言手段的描述有助于实现各种交际策略,首先是说服策略。本文论证了先例语句的作用,并说明了先例语句作为修辞媒介话语框架中互文性范畴的基本要素之一的说服潜力。先例语句作为一种有效的说服策略和具体交际策略(警告、威胁、操纵、诋毁等)的实施手段,在不同类型的修辞话语(政治、经济、宗教等)中有规律地重复出现,并对实现主要的行为效果(诱导接受者采取某种行动)做出了重大贡献。
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引用次数: 0
DYNAMICS OF CULTURAL SYMBOLIZATION: FROM PLACES OF MEMORY TO PLACES OF TRANSITION (ON THE EXAMPLE OF FRENCH-LANGUAGE SCIENTIFIC DISCOURSES) 文化符号化的动态:从记忆地到过渡地(以法语科学话语为例)
Pub Date : 2023-09-23 DOI: 10.55959/msu-2074-1588-19-26-1-3
T.YU. ZAGRYAZKINA
The article discusses the terminology of cultural memory research - the designations of reference points and/or vectors of culture that are important for the identification of a person and a collective. It is shown that the symbolization of culture can occur in different forms: the author examines the nominations that are used in the French-language scientific literature when developing the concepts of places (lieux): places of memory, places of knowledge, not places, places of transition. Most of the names with the place component are still close to metaphors and are not well known to the Russian-speaking audience. The article aims to trace the evolution of a number of designations proposed by the French-speaking authors of the second half of the XX-XXI centuries within the framework of theories of places of culture that can find wider application in domestic science. Based on the material of France and Quebec, it is established that in the French-speaking scientific discourse, the reference points of culture can be associated with the symbolism of places and reflect two sides of the existence of culture itself: static and dynamic. These sides are mutually reversible: in the process of the development of culture and language, new references arise, while “old” references are stored in memory, forgotten and resurface, revised and processed. The interchange and reinterpretation of old and new reference points, places of memory and places of transition are a sign and condition for the development of society, culture and discourses about society and culture at different stages of history.
本文讨论了文化记忆研究的术语-对个人和集体的识别很重要的参考点和/或文化向量的指定。研究表明,文化的符号化可以以不同的形式出现:作者研究了法语科学文献在发展地点(lieux)概念时使用的提名:记忆地点、知识地点、非地点、过渡地点。大多数带有地点成分的名字仍然接近于隐喻,对讲俄语的听众来说并不熟悉。本文旨在追溯20世纪下半叶法语作者在文化场所理论框架内提出的一些名称的演变,这些名称可以在国内科学中找到更广泛的应用。基于法国和魁北克的材料,确立了在法语科学话语中,文化的参考点可以与地点的象征主义联系起来,反映了文化本身存在的两个方面:静态和动态。这两个方面是相互可逆的:在文化和语言的发展过程中,新的参考物产生,而“旧”的参考物被储存在记忆中,被遗忘和重新出现,被修改和加工。新旧参考点、记忆地点和过渡地点的交换和重新解释是社会、文化和关于社会和文化的话语在不同历史阶段发展的标志和条件。
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引用次数: 0
MAN AS REFLECTED IN THE ZOOMORPHIC METAPHOR 兽形隐喻所反映的人
Pub Date : 2023-09-23 DOI: 10.55959/msu-2074-1588-19-2023-2-01-02
Liudmila I. BOGDANOVA
The article deals with the cognitive essence of zoomorphic metaphor and its national and cultural identity in the Russian language. The study was carried out based on dictionaries and text corpora of the Russian language. The purpose of the article is to analyze the vocabulary material and its textual implementations in order to determine, based on the analysis, which cultural information is not fully reflected in explanatory dictionaries. In the course of the study, it was found that the names of animals, which represent cultural standards in the Russian language, mainly capture negative character traits of people and their appearance. The images of flying birds, on the contrary, capture and describe in a figurative form the positive characteristics of a person. The analysis of dictionary definitions showed that different names of the same animals often have different associative potential in the national-cultural sense. Explanatory dictionaries do not always capture differences in the connotative volume of lexical units. The results of this study can be used in lexicographic practice when creating a complex dictionary, which involves the inclusion of connotative and associative meanings in the interpretation of words. Such dictionaries are necessary both when teaching Russian as a native language and when working with foreign students who study Russian.
本文探讨了俄语兽形隐喻的认知本质及其民族文化认同。本研究以俄语词典和文本语料库为基础进行。本文的目的是分析词汇材料及其文本实现,以便在分析的基础上确定解释性词典中哪些文化信息没有得到充分反映。在研究过程中,研究人员发现,在俄语中代表文化标准的动物的名字主要捕捉了人们的负面性格特征和他们的外表。相反,飞鸟的形象以一种比喻的形式捕捉和描述了一个人的积极特征。对词典定义的分析表明,同一种动物的不同名称往往具有不同的民族文化意义上的联想潜力。解释性词典并不总是捕捉到词汇单位内涵量的差异。本研究的结果可以用于词典编纂实践中,在创建复杂的词典时,这涉及到在单词的解释中包含内涵意义和联想意义。无论是在教授俄语作为母语时,还是在与学习俄语的外国学生一起工作时,这样的词典都是必要的。
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引用次数: 0
PROCESSES OF AREAL VARIATION OF ROMANCE LANGUAGES AND CULTURES (ON THE EXAMPLE OF THE FRENCH-SPEAKING SPACE) 罗曼语和文化的地域变化过程(以法语区为例)
Pub Date : 2023-09-23 DOI: 10.55959/msu-2074-1588-19-2023-2-01-04
T.YU. ZAGRYAZKINA
The article aims to study modern aspects of the variation of linguistic and cultural space and to clarify approaches to its study, using the example of the French-speaking space. The role of Romance studies in the development of the principles of spatial research, the establishment of spatial patterns, mapping and the creation of atlases is shown. It is proved that the peculiarity of the Romance school of areal studies is the increasing desire to reflect the connection of language and culture. Taking into account these features, it is established that the French-speaking space is a vast, fragmented area with a core and regional centers, showing a tendency to expand, having relative integrity, which is supported by the interconnections and development trends of its constituent zones. The question of whether the unity of the Francophone area is preserved or weakened as it expands requires further research. The results of the study confirm the immanent nature of variability as a property of language, the complexity of the relationship “center” - “periphery”, the role of borders in language and culture, the importance of self-esteem of speakers in maintaining the integrity of the area. These questions are important for studying not only the Francophone area, but also the areas of other supranational communities formed on the basis of other languages - Romance and non-Romance.
本文旨在以法语空间为例,研究语言和文化空间变化的现代方面,并阐明其研究方法。罗曼斯研究在空间研究原则的发展、空间格局的建立、制图和地图集的创建等方面发挥了重要作用。事实证明,浪漫主义地域研究学派的特点是越来越渴望反映语言与文化的联系。考虑到这些特点,可以确定法语空间是一个以核心和区域为中心的广阔的、碎片化的区域,呈现出扩张的趋势,具有相对的完整性,并得到其构成区域的相互联系和发展趋势的支持。法语地区的统一性是随着它的扩大而保持还是削弱,这个问题需要进一步的研究。研究结果证实了变异性作为语言属性的内在本质,“中心”-“外围”关系的复杂性,边界在语言和文化中的作用,以及说话者自尊在保持区域完整性方面的重要性。这些问题不仅对研究法语区很重要,而且对研究以其他语言(罗曼语和非罗曼语)为基础形成的其他超国家社区也很重要。
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引用次数: 0
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Moscow University Bulletin Series 19 Linguistics and Intercultural Communication
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