Pub Date : 2024-01-01DOI: 10.33545/26633329.2024.v6.i1a.149
Dr. S Umadevi
{"title":"Artificial intelligence for business applications: Revolutionizing customer analysis","authors":"Dr. S Umadevi","doi":"10.33545/26633329.2024.v6.i1a.149","DOIUrl":"https://doi.org/10.33545/26633329.2024.v6.i1a.149","url":null,"abstract":"","PeriodicalId":487579,"journal":{"name":"International journal of research in marketing management and sales","volume":"7 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140520169","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-01DOI: 10.33545/26633329.2024.v6.i1b.158
Ahmet Kaya, Nuray Uzilday
{"title":"Consumer preferences and market trends in plant-based milk consumption","authors":"Ahmet Kaya, Nuray Uzilday","doi":"10.33545/26633329.2024.v6.i1b.158","DOIUrl":"https://doi.org/10.33545/26633329.2024.v6.i1b.158","url":null,"abstract":"","PeriodicalId":487579,"journal":{"name":"International journal of research in marketing management and sales","volume":"15 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140522176","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-01DOI: 10.33545/26633329.2024.v6.i1a.147
Dharmojirao Ty, TS Devaraja
{"title":"Geographical indications as a brand strategy: A literal review","authors":"Dharmojirao Ty, TS Devaraja","doi":"10.33545/26633329.2024.v6.i1a.147","DOIUrl":"https://doi.org/10.33545/26633329.2024.v6.i1a.147","url":null,"abstract":"","PeriodicalId":487579,"journal":{"name":"International journal of research in marketing management and sales","volume":"5 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140524895","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-01DOI: 10.33545/26633329.2024.v6.i1a.145
Bailey Saleh, F. Liberty
{"title":"Comparative analysis of gulf cooperation council oil market with the organization of petroleum exporting countries in the 21st century","authors":"Bailey Saleh, F. Liberty","doi":"10.33545/26633329.2024.v6.i1a.145","DOIUrl":"https://doi.org/10.33545/26633329.2024.v6.i1a.145","url":null,"abstract":"","PeriodicalId":487579,"journal":{"name":"International journal of research in marketing management and sales","volume":"316 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139636121","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-01DOI: 10.33545/26633329.2024.v6.i1a.155
Wisam Hashim Kamil, Mahran Mahmood Khattab, Waleed Dahham Abd
The objective of this study was to delineate the significance of learning organization features in mitigating organizational failure. The research was implemented under the Salah al-Din Health Directorate. The study employed a descriptive analytical technique to elucidate and examine the associations among the primary research variables and dimensions. The questionnaire served as the primary instrument for data collection in the field of research. Therefore, a total of 226 forms were disseminated among the personnel of Salah al-Din Health Directorate in Iraq. Through statistical analysis, 220 of these forms were collected and then examined. The study unveiled that Salah al-Din Health Directorate had a keen focus on the attributes of a learning company, as the workers exhibited a strong inclination towards these attributes following exposure to continuous learning opportunities. Consequently, there was a reduction in the proportion of organizational failure.
{"title":"The role of the characteristics of learning organization in reducing the organizational failure: An analytical study of the opinions of a sample of employees in Salah al-Din Health Directorate","authors":"Wisam Hashim Kamil, Mahran Mahmood Khattab, Waleed Dahham Abd","doi":"10.33545/26633329.2024.v6.i1a.155","DOIUrl":"https://doi.org/10.33545/26633329.2024.v6.i1a.155","url":null,"abstract":"The objective of this study was to delineate the significance of learning organization features in mitigating organizational failure. The research was implemented under the Salah al-Din Health Directorate. The study employed a descriptive analytical technique to elucidate and examine the associations among the primary research variables and dimensions. The questionnaire served as the primary instrument for data collection in the field of research. Therefore, a total of 226 forms were disseminated among the personnel of Salah al-Din Health Directorate in Iraq. Through statistical analysis, 220 of these forms were collected and then examined. The study unveiled that Salah al-Din Health Directorate had a keen focus on the attributes of a learning company, as the workers exhibited a strong inclination towards these attributes following exposure to continuous learning opportunities. Consequently, there was a reduction in the proportion of organizational failure.","PeriodicalId":487579,"journal":{"name":"International journal of research in marketing management and sales","volume":"14 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140525737","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-01DOI: 10.33545/26633329.2024.v6.i1a.146
Nektarios Makrydakis
{"title":"SEO mix 6 O’s model and categorization of search engine marketing factors for websites ranking on search engine result pages","authors":"Nektarios Makrydakis","doi":"10.33545/26633329.2024.v6.i1a.146","DOIUrl":"https://doi.org/10.33545/26633329.2024.v6.i1a.146","url":null,"abstract":"","PeriodicalId":487579,"journal":{"name":"International journal of research in marketing management and sales","volume":"72 1-2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140523562","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-01DOI: 10.33545/26633329.2024.v6.i1b.156
Sindhuja K, Dr. S Vennila Fathima Rani
{"title":"Role of store image and customer trust on purchase intention of private label brands","authors":"Sindhuja K, Dr. S Vennila Fathima Rani","doi":"10.33545/26633329.2024.v6.i1b.156","DOIUrl":"https://doi.org/10.33545/26633329.2024.v6.i1b.156","url":null,"abstract":"","PeriodicalId":487579,"journal":{"name":"International journal of research in marketing management and sales","volume":"29 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140517621","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-01DOI: 10.33545/26633329.2024.v6.i1a.154
Dr. Ajit Kaur
{"title":"Analysing the effects of brand authenticity on consumer trust and loyalty in Punjab's FMCG sector","authors":"Dr. Ajit Kaur","doi":"10.33545/26633329.2024.v6.i1a.154","DOIUrl":"https://doi.org/10.33545/26633329.2024.v6.i1a.154","url":null,"abstract":"","PeriodicalId":487579,"journal":{"name":"International journal of research in marketing management and sales","volume":"37 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140522680","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-01DOI: 10.33545/26633329.2023.v5.i2a.128
Dr. Anil Varma, Dr. Samrat Ray
This research paper explores the emergence and growth of vegan beauty products in the Indian market. With an increasing focus on sustainability, ethical consumerism, and wellness, vegan beauty has gained significant popularity among Indian consumers. The paper investigates the factors contributing to this rising trend, including the shift towards nature-inspired formulations and the demand for sustainable and cruelty-free alternatives. It also discusses the challenges faced by vegan beauty brands in India and highlights the strategies employed by them to overcome these obstacles. Through a comprehensive analysis of consumer behavior, market dynamics, and industry trends, this research paper provides valuable insights into the transformative impact of vegan beauty on the Indian cosmetics industry.
{"title":"Revolutionizing the Indian market through eco-friendly sustainable products: The rise of vegan beauty inspired by nature","authors":"Dr. Anil Varma, Dr. Samrat Ray","doi":"10.33545/26633329.2023.v5.i2a.128","DOIUrl":"https://doi.org/10.33545/26633329.2023.v5.i2a.128","url":null,"abstract":"This research paper explores the emergence and growth of vegan beauty products in the Indian market. With an increasing focus on sustainability, ethical consumerism, and wellness, vegan beauty has gained significant popularity among Indian consumers. The paper investigates the factors contributing to this rising trend, including the shift towards nature-inspired formulations and the demand for sustainable and cruelty-free alternatives. It also discusses the challenges faced by vegan beauty brands in India and highlights the strategies employed by them to overcome these obstacles. Through a comprehensive analysis of consumer behavior, market dynamics, and industry trends, this research paper provides valuable insights into the transformative impact of vegan beauty on the Indian cosmetics industry.","PeriodicalId":487579,"journal":{"name":"International journal of research in marketing management and sales","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135143306","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-01DOI: 10.33545/26633329.2023.v5.i2a.132
Dr. Archana Tiwari, Surya Prakash Prajapat
This research paper aims to assess the role and prospects of women entrepreneurs in the agriculture sector. Women's contribution to the agriculture sector is undeniable. The study explores how various factors have influenced women's access to resources, market opportunities, income generation, and overall livelihood improvement. Women's participation in agriculture and entrepreneurship has gained significant attention due to its potential to foster economic growth, alleviate poverty, and promote gender equality. The ultimate goal of this research paper is promoting gender equality, women empowerment and sustainable development in rural India.”This research study examines the level of women involvement, the difficulties they encounter, and the chances available to strengthen their role in this industry. The findings of this study are significant because they establish a connection between women’s micro entrepreneurs' aspirations to start their own businesses. This study aims to understand the complex interactions between women, business, and agriculture by looking at successful case studies, policy frameworks, and empirical data. It explores the current trends and patterns among female agricultural entrepreneurs, shedding light on the unique challenges they face.
{"title":"Agro resilience and women entrepreneurs: Challenges and prospects","authors":"Dr. Archana Tiwari, Surya Prakash Prajapat","doi":"10.33545/26633329.2023.v5.i2a.132","DOIUrl":"https://doi.org/10.33545/26633329.2023.v5.i2a.132","url":null,"abstract":"This research paper aims to assess the role and prospects of women entrepreneurs in the agriculture sector. Women's contribution to the agriculture sector is undeniable. The study explores how various factors have influenced women's access to resources, market opportunities, income generation, and overall livelihood improvement. Women's participation in agriculture and entrepreneurship has gained significant attention due to its potential to foster economic growth, alleviate poverty, and promote gender equality. The ultimate goal of this research paper is promoting gender equality, women empowerment and sustainable development in rural India.”This research study examines the level of women involvement, the difficulties they encounter, and the chances available to strengthen their role in this industry. The findings of this study are significant because they establish a connection between women’s micro entrepreneurs' aspirations to start their own businesses. This study aims to understand the complex interactions between women, business, and agriculture by looking at successful case studies, policy frameworks, and empirical data. It explores the current trends and patterns among female agricultural entrepreneurs, shedding light on the unique challenges they face.","PeriodicalId":487579,"journal":{"name":"International journal of research in marketing management and sales","volume":"272 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135195164","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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