Pub Date : 2023-09-01DOI: 10.36807/2411-7269-2023-3-34-25-31
V.Al. Plotnikov, O.A. Shamina
The article lists the functions of the metropolis; Threats for print media in St. Petersburg were identified: lack of sales opportunities for printed products, decline in popularity, emergence of similar niche media on the market, worsening of the general economic situation, intensification of rivalry from direct and indirect competitors, imitation of technologies for creating rating media by competitors, increasing demand for online publications; analyzed the advertising market of print media in St. Petersburg; estimated the volume of advertising in the means of its distribution in St. Petersburg over the past 12 years; describes the history of changes in the cost of print media; revealed the dynamics of development of enterprises in the industry; options for solving problems and neutralizing negative trends are proposed: increasing the revenue side of the print media budget by selling advertising space through an increase in demand for their products in the market, clearer segmentation of their target audience and, accordingly, developing an appropriate content strategy, increasing reader loyalty, increasing productivity through more detailed planning of the employee motivation system, income growth in the digital media segment, growth in the cost of services associated with limited supply.
{"title":"PROBLEMS AND TRENDS OF FUNCTIONING OF PRINT MEDIA IN MODERN MEGAPOLISES","authors":"V.Al. Plotnikov, O.A. Shamina","doi":"10.36807/2411-7269-2023-3-34-25-31","DOIUrl":"https://doi.org/10.36807/2411-7269-2023-3-34-25-31","url":null,"abstract":"The article lists the functions of the metropolis; Threats for print media in St. Petersburg were identified: lack of sales opportunities for printed products, decline in popularity, emergence of similar niche media on the market, worsening of the general economic situation, intensification of rivalry from direct and indirect competitors, imitation of technologies for creating rating media by competitors, increasing demand for online publications; analyzed the advertising market of print media in St. Petersburg; estimated the volume of advertising in the means of its distribution in St. Petersburg over the past 12 years; describes the history of changes in the cost of print media; revealed the dynamics of development of enterprises in the industry; options for solving problems and neutralizing negative trends are proposed: increasing the revenue side of the print media budget by selling advertising space through an increase in demand for their products in the market, clearer segmentation of their target audience and, accordingly, developing an appropriate content strategy, increasing reader loyalty, increasing productivity through more detailed planning of the employee motivation system, income growth in the digital media segment, growth in the cost of services associated with limited supply.","PeriodicalId":498457,"journal":{"name":"Экономический вектор","volume":"65 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135348741","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-01DOI: 10.36807/2411-7269-2023-3-34-44-49
A.B. Chernomorets, A.V. Shevchenko
One of the main trends in the development of the tourism market in modern Russia is the stratification of offers of tourist products. On the one hand, a mass tourism product stands out, suitable for most tourists. On the other hand, niche tourism is being formed, the proposals of which take into account all kinds of features and customer requests. In this area, educational trips, ecological, sports and other types of tourism are becoming increasingly popular. The ability of Russian regions to form unique niche tourism products directly affects their branding, popularity among tourists, and, as a result, the economic efficiency of tourism activities at the territory.
{"title":"NICHE AND UNIQUE TOURISM PRODUCTS AS A CURRENT TREND IN THE DEVELOPMENT AND BRANDING OF TOURIST DESTINATIONS IN RUSSIAN REGIONS","authors":"A.B. Chernomorets, A.V. Shevchenko","doi":"10.36807/2411-7269-2023-3-34-44-49","DOIUrl":"https://doi.org/10.36807/2411-7269-2023-3-34-44-49","url":null,"abstract":"One of the main trends in the development of the tourism market in modern Russia is the stratification of offers of tourist products. On the one hand, a mass tourism product stands out, suitable for most tourists. On the other hand, niche tourism is being formed, the proposals of which take into account all kinds of features and customer requests. In this area, educational trips, ecological, sports and other types of tourism are becoming increasingly popular. The ability of Russian regions to form unique niche tourism products directly affects their branding, popularity among tourists, and, as a result, the economic efficiency of tourism activities at the territory.","PeriodicalId":498457,"journal":{"name":"Экономический вектор","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135348742","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-01DOI: 10.36807/2411-7269-2023-3-34-37-43
N.A. Putintseva, E.V. Glyass
In 2022, the implementation of the reform in the field of municipal solid waste management began in St. Petersburg. The article provides an analysis of the implementation of the first year of the reform: shows the first results, the main participants and problems that can slow down the achievement of the stated goals of the reform. The problem areas of the reform in the city are the construction of complex waste processing plants focused on the production of fuel from waste (RDF, SRF), as well as insufficient attention to stimulating the reduction of municipal solid waste generation. The article provides recommendations for improving the implementation of the reform.
{"title":"REDUCTION OF MUNICIPAL SOLID WASTE GENERATION IS A KEY FACTOR IN SOLVING PROBLEMS IN THE FIELD OF WASTE MANAGEMENT IN SAINTPETERSBURG","authors":"N.A. Putintseva, E.V. Glyass","doi":"10.36807/2411-7269-2023-3-34-37-43","DOIUrl":"https://doi.org/10.36807/2411-7269-2023-3-34-37-43","url":null,"abstract":"In 2022, the implementation of the reform in the field of municipal solid waste management began in St. Petersburg. The article provides an analysis of the implementation of the first year of the reform: shows the first results, the main participants and problems that can slow down the achievement of the stated goals of the reform. The problem areas of the reform in the city are the construction of complex waste processing plants focused on the production of fuel from waste (RDF, SRF), as well as insufficient attention to stimulating the reduction of municipal solid waste generation. The article provides recommendations for improving the implementation of the reform.","PeriodicalId":498457,"journal":{"name":"Экономический вектор","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135348739","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-01DOI: 10.36807/2411-7269-2023-3-34-50-55
A.V. Zhizhikov, A.L. Zelezinskii, O.V. Arkhipova
The article is devoted to the consideration of the importance of developing loyalty programs as a tool for the development of ESG practices at a hospitality enterprise. The authors focus on the study of factors of economic instability and market volatility and note that hospitality enterprises are forced to look for new ways to attract and retain customers in order to stand out from competitors and ensure their sustainability and growth. Special attention is paid to the principles of ESG as an integral part of modern business. It is concluded that the integration of ESG practices allows enterprises to increase their attractiveness to investors, improve their reputation and reduce the risks associated with climate change and social problems.
{"title":"LOYALTY PROGRAMS AS A TOOL FOR THE DEVELOPMENT OF ESG PRACTICES AT HOSPITALITY ENTERPRISES IN A MARKET TRANSFORMATION SITUATION","authors":"A.V. Zhizhikov, A.L. Zelezinskii, O.V. Arkhipova","doi":"10.36807/2411-7269-2023-3-34-50-55","DOIUrl":"https://doi.org/10.36807/2411-7269-2023-3-34-50-55","url":null,"abstract":"The article is devoted to the consideration of the importance of developing loyalty programs as a tool for the development of ESG practices at a hospitality enterprise. The authors focus on the study of factors of economic instability and market volatility and note that hospitality enterprises are forced to look for new ways to attract and retain customers in order to stand out from competitors and ensure their sustainability and growth. Special attention is paid to the principles of ESG as an integral part of modern business. It is concluded that the integration of ESG practices allows enterprises to increase their attractiveness to investors, improve their reputation and reduce the risks associated with climate change and social problems.","PeriodicalId":498457,"journal":{"name":"Экономический вектор","volume":"93 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135348743","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The article considers a combination of Time Driven Activity Based Costing techniques, coupled with a Commitment point strategy in conditions of a high degree of uncertainty, to objectify the assessment of aspects of project activity. The description and formalized structuring of the hybrid strategy in the context of small and medium-sized organizations is formulated. The article analyzes modern practices in determining the methodological models of project evaluation, related strategies and the possibility of practical application for the effective economic activity of organizations.
{"title":"METHODOLOGY FOR DETERMINING THE ECONOMIC INDICATORS OF A PROJECT WITH AGILE TEAM STRUCTURE","authors":"V.A. Drabenko, D.V. Drabenko, S.N. Zakharov, V.K. Klyuev, D.O. Klyueva","doi":"10.36807/2411-7269-2023-3-34-14-19","DOIUrl":"https://doi.org/10.36807/2411-7269-2023-3-34-14-19","url":null,"abstract":"The article considers a combination of Time Driven Activity Based Costing techniques, coupled with a Commitment point strategy in conditions of a high degree of uncertainty, to objectify the assessment of aspects of project activity. The description and formalized structuring of the hybrid strategy in the context of small and medium-sized organizations is formulated. The article analyzes modern practices in determining the methodological models of project evaluation, related strategies and the possibility of practical application for the effective economic activity of organizations.","PeriodicalId":498457,"journal":{"name":"Экономический вектор","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135348751","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-01DOI: 10.36807/2411-7269-2023-3-34-5-8
A.V. Kulikov
The consulting services market has become an important and highly visible sector of the service economy in terms of the scale of ongoing transactions, the internal market structure, the complexity of the technological process of providing services, and the range of services offered. In this regard, the formation of a management system for the organization of consulting services, both at the state level and at the level of individual organizations and enterprises, is of particular relevance. In this study, the emphasis is placed, to a greater extent, at the macro level and examines in more detail the aspects of planning consulting activities and the role of consulting in the strategic management of companies in various industries, taking into account current trends in the Russian consulting market. The article considers the main directions of state policy in the field of managing the strategic and operational development of the consulting services market in our country, taking into account the influence of the uncertainty factor. Attention is paid to such aspects of state regulation as administrative and, in part, economic support for the consulting services market by the state, the greening of economic activity as an object for providing consulting support and information and analytical support from the state, planning consulting activities and a number of other relevant areas.
{"title":"IMPROVING THE STATE POLICY IN THE FIELD OF CONSULTING SERVICES IN MODERN CONDITIONS","authors":"A.V. Kulikov","doi":"10.36807/2411-7269-2023-3-34-5-8","DOIUrl":"https://doi.org/10.36807/2411-7269-2023-3-34-5-8","url":null,"abstract":"The consulting services market has become an important and highly visible sector of the service economy in terms of the scale of ongoing transactions, the internal market structure, the complexity of the technological process of providing services, and the range of services offered. In this regard, the formation of a management system for the organization of consulting services, both at the state level and at the level of individual organizations and enterprises, is of particular relevance. In this study, the emphasis is placed, to a greater extent, at the macro level and examines in more detail the aspects of planning consulting activities and the role of consulting in the strategic management of companies in various industries, taking into account current trends in the Russian consulting market. The article considers the main directions of state policy in the field of managing the strategic and operational development of the consulting services market in our country, taking into account the influence of the uncertainty factor. Attention is paid to such aspects of state regulation as administrative and, in part, economic support for the consulting services market by the state, the greening of economic activity as an object for providing consulting support and information and analytical support from the state, planning consulting activities and a number of other relevant areas.","PeriodicalId":498457,"journal":{"name":"Экономический вектор","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135347955","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-01DOI: 10.36807/2411-7269-2023-3-34-61-67
M.G. Talisman
This article presents results of the analysis of the market of dental services. The current level of digital transformation of this market is analyzed in detail. The trend of development of this direction in the market of private dental services is indicated. The difference between the established concept of digital dentistry and DentTech is established. Examples of the results of the digital transformation of the industry in related industries are given.
{"title":"DENTTECH: DIGITAL TRANSFORMATION OF THE DENTAL SERVICES MARKET","authors":"M.G. Talisman","doi":"10.36807/2411-7269-2023-3-34-61-67","DOIUrl":"https://doi.org/10.36807/2411-7269-2023-3-34-61-67","url":null,"abstract":"This article presents results of the analysis of the market of dental services. The current level of digital transformation of this market is analyzed in detail. The trend of development of this direction in the market of private dental services is indicated. The difference between the established concept of digital dentistry and DentTech is established. Examples of the results of the digital transformation of the industry in related industries are given.","PeriodicalId":498457,"journal":{"name":"Экономический вектор","volume":"307 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135348749","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-01DOI: 10.36807/2411-7269-2023-3-34-68-73
Y.K. Gritsay, V.V. Nikolaev
The article examines the conceptual foundations of ESG within the framework of the Russian practice of brand formation, analyzes the activities of the alliance of the largest Russian companies concerned about the modern investment agenda. Recommendations on the use of ESG principles in branding are given. The features of brand formation from the perspective of creative industries are revealed.
{"title":"THE CONCEPT OF ESG IN THE RUSSIAN PRACTICE OF BRAND DEVELOPMENT","authors":"Y.K. Gritsay, V.V. Nikolaev","doi":"10.36807/2411-7269-2023-3-34-68-73","DOIUrl":"https://doi.org/10.36807/2411-7269-2023-3-34-68-73","url":null,"abstract":"The article examines the conceptual foundations of ESG within the framework of the Russian practice of brand formation, analyzes the activities of the alliance of the largest Russian companies concerned about the modern investment agenda. Recommendations on the use of ESG principles in branding are given. The features of brand formation from the perspective of creative industries are revealed.","PeriodicalId":498457,"journal":{"name":"Экономический вектор","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135348740","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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