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The Informal Labor of Content Creators: Situating Xiaohongshu's Key Opinion Consumers in Relationships to Marketers, Consumer Brands, and the Platform 内容创作者的非正式劳动:小红书关键意见消费者与营销者、消费品牌和平台的关系定位
Pub Date : 2024-09-12 DOI: arxiv-2409.08360
Huiran Yi, Lu Xian
This paper critically examines flexible content creation conducted by KeyOpinion Consumers (KOCs) on a prominent social media and e-commerce platform inChina, Xiaohongshu (RED). Drawing on nine-month ethnographic work conductedonline, we find that the production of the KOC role on RED is predicated on theinteractions and negotiations among multiple stakeholders -- content creators,marketers, consumer brands (corporations), and the platform. KOCs areinstrumental in RED influencer marketing tactics and amplify the mundane anddaily life content popular on the platform. They navigate the dynamics in thetriangulated relations with other stakeholders in order to secure economicopportunities for producing advertorial content, and yet, the labor involved inproducing such content is deliberately obscured to make it appear asspontaneous, ordinary user posts for the sake of marketing campaigns.Meanwhile, the commercial value of their work is often underestimated andovershadowed in corporate paperwork, platform technological mechanisms, andbusiness models, resulting in and reinforcing inadequate recognition andcompensation of KOCs. We propose the concept of ``informal labor'' to offer anew lens to understand content creation labor that is indispensable yetunrecognized by the social media industry. We advocate for a contextualized andnuanced examination of how labor is valued and compensated and urge for betterprotections and working conditions for informal laborers like KOCs.
本文对关键意见消费者(KOC)在中国著名社交媒体和电子商务平台小红书(RED)上进行的灵活内容创作进行了批判性研究。通过为期九个月的在线人种学研究,我们发现小红书平台上的关键意见消费者角色的产生是以内容创作者、营销者、消费品牌(企业)和平台等多方利益相关者之间的互动和协商为前提的。KOC 是 RED 影响力营销战术中的重要角色,他们放大了平台上流行的世俗和日常生活内容。他们在与其他利益相关者的三角关系中游刃有余,以获得制作广告内容的经济机会,然而,制作这些内容所涉及的劳动却被刻意掩盖,使其看起来像是为了营销活动而发布的自发、普通的用户帖子。同时,他们工作的商业价值往往被低估,并在企业文书、平台技术机制和商业模式中被遮蔽,导致并强化了对KOC的不充分认可和补偿。我们提出了 "非正式劳动 "的概念,以提供一个新的视角来理解社交媒体行业中不可或缺但却不被认可的内容创作劳动。我们主张对劳动的价值和补偿方式进行因地制宜的均衡考察,并敦促为 KOC 等非正规劳动者提供更好的保护和工作条件。
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引用次数: 0
Reducing Population-level Inequality Can Improve Demographic Group Fairness: a Twitter Case Study 减少人口层面的不平等可以改善人口群体的公平性:推特案例研究
Pub Date : 2024-09-12 DOI: arxiv-2409.08135
Avijit Ghosh, Tomo Lazovich, Kristian Lum, Christo Wilson
Many existing fairness metrics measure group-wise demographic disparities insystem behavior or model performance. Calculating these metrics requires accessto demographic information, which, in industrial settings, is oftenunavailable. By contrast, economic inequality metrics, such as the Ginicoefficient, require no demographic data to measure. However, reductions ineconomic inequality do not necessarily correspond to reductions in demographicdisparities. In this paper, we empirically explore the relationship betweendemographic-free inequality metrics -- such as the Gini coefficient -- andstandard demographic bias metrics that measure group-wise model performancedisparities specifically in the case of engagement inequality on Twitter. Weanalyze tweets from 174K users over the duration of 2021 and find thatdemographic-free impression inequality metrics are positively correlated withgender, race, and age disparities in the average case, and weakly (but stillpositively) correlated with demographic bias in the worst case. We thereforerecommend inequality metrics as a potentially useful proxy measure of averagegroup-wise disparities, especially in cases where such disparities cannot bemeasured directly. Based on these results, we believe they can be used as partof broader efforts to improve fairness between demographic groups in scenarioslike content recommendation on social media.
许多现有的公平性度量标准衡量的是系统行为或模型性能方面的群体人口差异。计算这些指标需要获取人口信息,而在工业环境中,人口信息往往是不可用的。相比之下,经济不平等指标(如吉尼系数)则不需要人口数据来衡量。然而,经济不平等的减少并不一定与人口差异的减少相对应。在本文中,我们以推特上的参与度不平等为例,实证探讨了无人口统计不平等指标(如基尼系数)与标准人口统计偏差指标之间的关系。我们分析了 2021 年期间 17.4 万用户的推文,发现在一般情况下,无人口统计的印象不平等度量与性别、种族和年龄差距呈正相关,而在最坏情况下,与人口统计偏见呈弱相关(但仍呈正相关)。因此,我们建议将不平等度量作为衡量平均群体差异的潜在有用替代指标,尤其是在无法直接衡量此类差异的情况下。基于这些结果,我们认为不平等度量可以作为更广泛努力的一部分,以改善社交媒体内容推荐等场景中人口群体之间的公平性。
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引用次数: 0
Unsupervised node clustering via contrastive hard sampling 通过对比硬采样进行无监督节点聚类
Pub Date : 2024-09-12 DOI: arxiv-2409.07718
Hang Cui, Tarek Abdelzaher
This paper introduces a fine-grained contrastive learning scheme forunsupervised node clustering. Previous clustering methods only focus on a smallfeature set (class-dependent features), which demonstrates explicit clusteringcharacteristics, ignoring the rest of the feature spaces (class-invariantfeatures). This paper exploits class-invariant features via graph contrastivelearning to discover additional high-quality features for unsupervisedclustering. We formulate a novel node-level fine-grained augmentation frameworkfor self-supervised learning, which iteratively identifies competitivecontrastive samples from the whole feature spaces, in the form of positive andnegative examples of node relations. While positive examples of node relationsare usually expressed as edges in graph homophily, negative examples areimplicit without a direct edge. We show, however, that simply sampling nodesbeyond the local neighborhood results in less competitive negative pairs, thatare less effective for contrastive learning. Inspired by counterfactualaugmentation, we instead sample competitive negative node relations by creatingvirtual nodes that inherit (in a self-supervised fashion) class-invariantfeatures, while altering class-dependent features, creating contrasting pairsthat lie closer to the boundary and offering better contrast. Consequently, ourexperiments demonstrate significant improvements in supervised node clusteringtasks on six baselines and six real-world social network datasets.
本文介绍了一种用于无监督节点聚类的细粒度对比学习方案。以往的聚类方法只关注一小部分特征集(与类相关的特征),这些特征集展示了明确的聚类特征,而忽略了特征空间的其他部分(类不变特征)。本文通过图对比学习(graph contrastivelearning)利用类不变特征,为无监督聚类发现额外的高质量特征。我们为自监督学习制定了一个新颖的节点级细粒度增强框架,该框架以节点关系正例和负例的形式,从整个特征空间中迭代识别有竞争力的对比样本。节点关系的正例通常表现为图同源性中的边,而负例则没有直接的边。然而,我们发现,简单地对本地邻域以外的节点进行采样会导致竞争性较弱的负对,从而降低对比学习的效果。受到反事实增强的启发,我们转而通过创建虚拟节点来采样有竞争力的负面节点关系,这些虚拟节点(以自我监督的方式)继承了类不变特征,同时改变了依赖于类的特征,从而创建了更接近边界的对比对,并提供了更好的对比。因此,我们的实验证明,在六个基线和六个真实世界社交网络数据集上,监督节点聚类任务有了显著改进。
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引用次数: 0
Polarization Detection on Social Networks: dual contrastive objectives for Self-supervision 社交网络上的极化检测:自我监督的双重对比目标
Pub Date : 2024-09-12 DOI: arxiv-2409.07716
Hang Cui, Tarek Abdelzaher
Echo chambers and online discourses have become prevalent social phenomenawhere communities engage in dramatic intra-group confirmations and inter-grouphostility. Polarization detection is a rising research topic for detecting andidentifying such polarized groups. Previous works on polarization detectionprimarily focus on hand-crafted features derived from dataset-specificcharacteristics and prior knowledge, which fail to generalize to otherdatasets. This paper proposes a unified self-supervised polarization detectionframework, outperforming previous methods in unsupervised and semi-supervisedpolarization detection tasks on various publicly available datasets. Ourframework utilizes a dual contrastive objective (DocTra): (1)interaction-level: to contrast between node interactions to extract criticalfeatures on interaction patterns, and (2) feature-level: to contrast extractedpolarized and invariant features to encourage feature decoupling. Ourexperiments extensively evaluate our methods again 7 baselines on 7 publicdatasets, demonstrating significant performance improvements.
回音室和在线论述已成为一种普遍的社会现象,在这些地方,群体间会发生剧烈的群体内确认和群体间敌意。极化检测是检测和识别此类极化群体的一个新兴研究课题。以往关于极化检测的研究主要集中在根据特定数据集的特征和先验知识手工创建的特征上,这些特征无法推广到其他数据集。本文提出了一种统一的自监督偏振检测框架,在各种公开数据集上的无监督和半监督偏振检测任务中,其性能优于之前的方法。我们的框架采用了双重对比目标(DocTra):(1) 交互层面:对节点交互进行对比,以提取交互模式的关键特征;(2) 特征层面:对提取的极化特征和不变特征进行对比,以鼓励特征解耦。我们在 7 个公共数据集上对我们的方法和 7 个基线进行了广泛评估,结果表明我们的方法在性能上有显著提高。
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引用次数: 0
Surprising Resilience of Science During a Global Pandemic: A Large-Scale Descriptive Analysis 全球大流行病期间科学令人惊讶的复原力:大规模描述性分析
Pub Date : 2024-09-12 DOI: arxiv-2409.07710
Kian Ahrabian, Casandra Rusti, Ziao Wang, Jay Pujara, Kristina Lerman
The COVID-19 pandemic profoundly impacted people globally, yet its effect onscientists and research institutions has yet to be fully examined. To addressthis knowledge gap, we use a newly available bibliographic dataset coveringtens of millions of papers and authors to investigate changes in researchactivity and collaboration during this period. Employing statistical methods,we analyze the pandemic's disruptions on the participation, productivity, andcollaborations of researchers at the top 1,000 institutions worldwide based onhistorical productivity, taking into account variables such as geography,researcher seniority and gender, and field of study. Our findings reveal anunexpected trend: research activity and output significantly increased in theearly stages of the pandemic, indicating a surprising resilience in thescientific community. However, by the end of 2022, there was a notablereversion to historical trends in research participation and productivity. Thisreversion suggests that the initial spike in research activity was ashort-lived disruption rather than a permanent shift. As such, monitoringscientific outputs in 2023 and beyond becomes crucial. There may be a delayednegative effect of the pandemic on research, given the long time horizon formany research fields and the temporary closure of wet labs. Further analysis isneeded to fully comprehend the factors that underpin the resilience ofscientific innovation in the face of global crises. Our study provides aninitial comprehensive exploration up to the end of 2022, offering valuableinsights into how the scientific community has adapted and responded over thecourse of the pandemic.
COVID-19 大流行对全球人民产生了深远的影响,但它对科学家和研究机构的影响尚未得到充分研究。为了填补这一知识空白,我们利用新近获得的书目数据集(涵盖数千万篇论文和作者)来研究这一时期研究活动与合作的变化。我们采用统计方法,以历史生产力为基础,并考虑到地理位置、研究人员的资历和性别以及研究领域等变量,分析了大流行对全球排名前 1000 位机构的研究人员的参与、生产力和合作所造成的干扰。我们的研究结果揭示了一个意料之外的趋势:在大流行病的早期阶段,研究活动和产出显著增加,表明科学界具有惊人的复原力。然而,到 2022 年底,研究参与度和生产率的历史趋势出现了明显的逆转。这种逆转表明,最初的研究活动高峰只是短暂的中断,而不是永久性的转变。因此,监测 2023 年及以后的科研产出至关重要。鉴于许多研究领域的时间跨度较长以及湿实验室的暂时关闭,大流行病可能会对研究产生延迟的负面影响。要全面了解科学创新在全球危机面前的复原力,还需要进一步的分析。我们的研究提供了截至 2022 年底的初步全面探索,为科学界在大流行病期间如何适应和应对提供了有价值的见解。
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引用次数: 0
Designing a Collaborative Platform for Advancing Supply Chain Transparency 设计推进供应链透明度的合作平台
Pub Date : 2024-09-12 DOI: arxiv-2409.08104
Lukas Hueller, Tim Kuffner, Matthias Schneider, Leo Schuhmann, Virginie Cauderay, Tolga Buz, Vincent Beermann, Falk Uebernickel
Enabling supply chain transparency (SCT) is essential for regulatorycompliance and meeting sustainability standards. Multi-tier SCT plays a pivotalrole in identifying and mitigating an organization's operational,environmental, and social (ESG) risks. While research observes increasingefforts towards SCT, a minority of companies are currently publishing supplychain information. Using the Design Science Research approach, we develop acollaborative platform for supply chain transparency. We derive designrequirements, formulate design principles, and evaluate the artefact withindustry experts. Our artefact is initialized with publicly available supplychain data through an automated pipeline designed to onboard futureparticipants to our platform. This work contributes to SCT research byproviding insights into the challenges and opportunities of implementingmulti-tier SCT and offers a practical solution that encourages organizations toparticipate in a transparent ecosystem.
提高供应链透明度(SCT)对于遵守监管规定和达到可持续发展标准至关重要。多层次的 SCT 在识别和降低组织的运营、环境和社会(ESG)风险方面发挥着关键作用。虽然研究表明,企业在 SCT 方面的努力在不断增加,但目前只有少数企业发布了供应链信息。利用设计科学研究方法,我们开发了一个供应链透明度协作平台。我们得出了设计要求,制定了设计原则,并与行业专家一起对人工制品进行了评估。我们的人工制品通过一个自动管道,利用公开的供应链数据进行初始化,旨在让未来的参与者加入我们的平台。这项工作深入探讨了实施多层 SCT 所面临的挑战和机遇,为 SCT 研究做出了贡献,并提供了一个实用的解决方案,鼓励企业参与透明的生态系统。
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引用次数: 0
Reinforcement Learning Discovers Efficient Decentralized Graph Path Search Strategies 强化学习发现高效的分散图路径搜索策略
Pub Date : 2024-09-12 DOI: arxiv-2409.07932
Alexei Pisacane, Victor-Alexandru Darvariu, Mirco Musolesi
Graph path search is a classic computer science problem that has beenrecently approached with Reinforcement Learning (RL) due to its potential tooutperform prior methods. Existing RL techniques typically assume a global viewof the network, which is not suitable for large-scale, dynamic, andprivacy-sensitive settings. An area of particular interest is search in socialnetworks due to its numerous applications. Inspired by seminal work inexperimental sociology, which showed that decentralized yet efficient search ispossible in social networks, we frame the problem as a collaborative taskbetween multiple agents equipped with a limited local view of the network. Wepropose a multi-agent approach for graph path search that successfullyleverages both homophily and structural heterogeneity. Our experiments, carriedout over synthetic and real-world social networks, demonstrate that our modelsignificantly outperforms learned and heuristic baselines. Furthermore, ourresults show that meaningful embeddings for graph navigation can be constructedusing reward-driven learning.
图路径搜索是一个经典的计算机科学问题,由于它有可能优于之前的方法,人们最近开始用强化学习(RL)来解决这个问题。现有的 RL 技术通常假设网络是全局的,这不适合大规模、动态和对隐私敏感的环境。社交网络中的搜索因其应用广泛而备受关注。实验社会学的开创性工作表明,在社交网络中可以进行分散而高效的搜索,受此启发,我们将这一问题归结为多个代理之间的协作任务,这些代理配备了有限的网络局部视图。我们提出了一种多代理图路径搜索方法,它能成功地利用同质性和结构异质性。我们在合成和真实世界社交网络上进行的实验表明,我们的模型明显优于学习模型和启发式基线模型。此外,我们的研究结果表明,利用奖励驱动学习可以为图导航构建有意义的嵌入。
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引用次数: 0
Keeping it Authentic: The Social Footprint of the Trolls Network 保持真实性:巨魔网络的社会足迹
Pub Date : 2024-09-12 DOI: arxiv-2409.07720
Ori Swed, Sachith Dassanayaka, Dimitri Volchenkov
In 2016, a network of social media accounts animated by Russian operativesattempted to divert political discourse within the American public around thepresidential elections. This was a coordinated effort, part of a Russian-ledcomplex information operation. Utilizing the anonymity and outreach of socialmedia platforms Russian operatives created an online astroturf that is indirect contact with regular Americans, promoting Russian agenda and goals. Theelusiveness of this type of adversarial approach rendered security agencieshelpless, stressing the unique challenges this type of intervention presents.Building on existing scholarship on the functions within influence networks onsocial media, we suggest a new approach to map those types of operations. Weargue that pretending to be legitimate social actors obliges the network toadhere to social expectations, leaving a social footprint. To test therobustness of this social footprint we train artificial intelligence toidentify it and create a predictive model. We use Twitter data identified aspart of the Russian influence network for training the artificial intelligenceand to test the prediction. Our model attains 88% prediction accuracy for thetest set. Testing our prediction on two additional models results in 90.7% and90.5% accuracy, validating our model. The predictive and validation resultssuggest that building a machine learning model around social functions withinthe Russian influence network can be used to map its actors and functions.
2016 年,一个由俄罗斯特工操控的社交媒体账户网络试图围绕总统选举转移美国公众的政治言论。这是一次协调一致的努力,是俄罗斯主导的复杂信息行动的一部分。俄罗斯特工利用社交媒体平台的匿名性和外联性,创建了一个与普通美国人间接接触的在线 "哮喘草皮",宣传俄罗斯的议程和目标。这种对抗性方法的巨大威力让安全机构束手无策,强调了这种干预方式所带来的独特挑战。在社交媒体影响网络内部功能的现有学术研究基础上,我们提出了一种新的方法来绘制这些类型的行动图。我们认为,假装成合法的社会行动者会迫使网络遵守社会期望,从而留下社会足迹。为了测试这种社会足迹的稳健性,我们训练人工智能对其进行识别,并创建了一个预测模型。我们使用作为俄罗斯影响力网络一部分的 Twitter 数据来训练人工智能并测试预测结果。我们的模型在测试集上达到了 88% 的预测准确率。在另外两个模型上测试我们的预测结果,准确率分别为 90.7% 和 90.5%,验证了我们的模型。预测和验证结果表明,围绕俄罗斯影响力网络中的社会功能建立机器学习模型可用于映射其参与者和功能。
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引用次数: 0
Consistent Strong Triadic Closure in Multilayer Networks 多层网络中一致的强三元封闭性
Pub Date : 2024-09-12 DOI: arxiv-2409.08405
Lutz Oettershagen, Athanasios L. Konstantinidis, Fariba Ranjbar, Giuseppe F. Italiano
Social network users are commonly connected to hundreds or even thousands ofother users. However, these ties are not all of equal strength; for example, weoften are connected to good friends or family members as well as acquaintances.Inferring the tie strengths is an essential task in social network analysis.Common approaches classify the ties into strong and weak edges based on thenetwork topology using the strong triadic closure (STC). The STC states that iffor three nodes, $textit{A}$, $textit{B}$, and $textit{C}$, there are strongties between $textit{A}$ and $textit{B}$, as well as $textit{A}$ and$textit{C}$, there has to be a (weak or strong) tie between $textit{B}$ and$textit{C}$. Moreover, a variant of the STC called STC+ allows adding new weakedges to obtain improved solutions. Recently, the focus of social networkanalysis has been shifting from single-layer to multilayer networks due totheir ability to represent complex systems with multiple types of interactionsor relationships in multiple social network platforms like Facebook, LinkedIn,or X (formerly Twitter). However, straightforwardly applying the STC separatelyto each layer of multilayer networks usually leads to inconsistent labelingsbetween layers. Avoiding such inconsistencies is essential as they contradictthe idea that tie strengths represent underlying, consistent truths about therelationships between users. Therefore, we adapt the definitions of the STC andSTC+ for multilayer networks and provide ILP formulations to solve the problemsexactly. Solving the ILPs is computationally costly; hence, we additionallyprovide an efficient 2-approximation for the STC and a 6-approximation for theSTC+ minimization variants. The experiments show that, unlike standardapproaches, our new highly efficient algorithms lead to consistent strong/weaklabelings of the multilayer network edges.
社交网络用户通常会与数百甚至数千名其他用户建立联系。推断联系强度是社交网络分析中的一项重要任务。常见的方法是根据当时的网络拓扑结构,使用强三元闭合(STC)将联系分为强边和弱边。STC 指出,对于 $textit{A}$、$textit{B}$ 和 $textit{C}$这三个节点,如果 $textit{A}$ 和 $textit{B}$,以及 $textit{A}$ 和 $textit{C}$之间存在强联系,那么 $textit{B}$ 和 $textit{C}$ 之间必然存在(弱或强)联系。此外,被称为 STC+ 的 STC 变体允许添加新的弱连接来获得更好的解。最近,社交网络分析的重点已经从单层网络转向了多层网络,这是因为多层网络能够代表多个社交网络平台(如 Facebook、LinkedIn 或 X(原 Twitter))中具有多种类型交互或关系的复杂系统。然而,直接将 STC 分别应用于多层网络的每一层通常会导致层与层之间的标签不一致。避免这种不一致是非常重要的,因为它们与领带强度代表了用户之间关系的基本、一致的事实这一观点相矛盾。因此,我们为多层网络调整了 STC 和 STC+ 的定义,并提供了精确解决问题的 ILP 公式。求解 ILPs 的计算成本很高;因此,我们另外为 STC 和 STC+ 的最小化变体提供了高效的 2 近似值和 6 近似值。实验表明,与标准方法不同,我们的新高效算法能为多层网络边缘带来一致的强/弱标记。
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引用次数: 0
Hypergraph Change Point Detection using Adapted Cardinality-Based Gadgets: Applications in Dynamic Legal Structures 使用基于卡丁率的自适应小工具进行超图变化点检测:动态法律结构中的应用
Pub Date : 2024-09-12 DOI: arxiv-2409.08106
Hiroki Matsumoto, Takahiro Yoshida, Ryoma Kondo, Ryohei Hisano
Hypergraphs provide a robust framework for modeling complex systems withhigher-order interactions. However, analyzing them in dynamic settings presentssignificant computational challenges. To address this, we introduce a novelmethod that adapts the cardinality-based gadget to convert hypergraphs intostrongly connected weighted directed graphs, complemented by a symmetrizedcombinatorial Laplacian. We demonstrate that the harmonic mean of theconductance and edge expansion of the original hypergraph can be upper-boundedby the conductance of the transformed directed graph, effectively preservingcrucial cut information. Additionally, we analyze how the resulting Laplacianrelates to that derived from the star expansion. Our approach was validatedthrough change point detection experiments on both synthetic and real datasets,showing superior performance over clique and star expansions in maintainingspectral information in dynamic settings. Finally, we applied our method toanalyze a dynamic legal hypergraph constructed from extensive United Statescourt opinion data.
超图为具有高阶交互作用的复杂系统建模提供了一个强大的框架。然而,在动态环境中分析超图却面临着巨大的计算挑战。为了解决这个问题,我们引入了一种新方法,通过对称组合拉普拉卡,调整基于万有引力的小工具,将超图转换成强连接的加权有向图。我们证明,原始超图的传导性和边扩展的调和平均值可以被转换后有向图的传导性限定,从而有效地保留了关键的切割信息。此外,我们还分析了所得到的拉普拉斯函数与星形扩展所得到的拉普拉斯函数之间的关系。我们的方法通过在合成数据集和真实数据集上进行的变化点检测实验得到了验证,结果表明,在动态环境下,我们的方法在保持光谱信息方面的性能优于簇扩展和星形扩展。最后,我们将我们的方法应用于分析由大量美国法院意见数据构建的动态法律超图。
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引用次数: 0
期刊
arXiv - CS - Social and Information Networks
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