Pub Date : 2024-03-01DOI: 10.17010/ijom/2024/v54/i3/173566
Akshat Jain, Prateek Jain
{"title":"Shifting Consumer Attitudes and Willingness to Pay for Premium Products — The Case of Unibic Cookies","authors":"Akshat Jain, Prateek Jain","doi":"10.17010/ijom/2024/v54/i3/173566","DOIUrl":"https://doi.org/10.17010/ijom/2024/v54/i3/173566","url":null,"abstract":"","PeriodicalId":502696,"journal":{"name":"Indian Journal of Marketing","volume":"36 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140268544","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-01DOI: 10.17010/ijom/2024/v54/i3/173567
Ashwerya Gupta, Ubba Savita
{"title":"Do eWOM and Brand Image Drive Purchase Intention of Online Travel Shoppers : A Case Study of Delhi - NCR","authors":"Ashwerya Gupta, Ubba Savita","doi":"10.17010/ijom/2024/v54/i3/173567","DOIUrl":"https://doi.org/10.17010/ijom/2024/v54/i3/173567","url":null,"abstract":"","PeriodicalId":502696,"journal":{"name":"Indian Journal of Marketing","volume":"25 16","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140277949","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-01DOI: 10.17010/ijom/2024/v54/i2/173474
Poornima Kapadan Othayoth, Shivi Khanna
{"title":"Chatbot Service Quality in Banking : Analyzing Indian Banking Customer Perceptions and Influence on Customer Satisfaction and Value","authors":"Poornima Kapadan Othayoth, Shivi Khanna","doi":"10.17010/ijom/2024/v54/i2/173474","DOIUrl":"https://doi.org/10.17010/ijom/2024/v54/i2/173474","url":null,"abstract":"","PeriodicalId":502696,"journal":{"name":"Indian Journal of Marketing","volume":"9 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139966434","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Sentiment Analysis of Social Welfare Tweets for Supervised Learning About Brand Loyalty","authors":"Anand Jaiswal, Vinaytosh Mishra, Swati Bhatnagar, Nirmalya Bandyopadhyay","doi":"10.17010/ijom/2024/v54/i2/173473","DOIUrl":"https://doi.org/10.17010/ijom/2024/v54/i2/173473","url":null,"abstract":"","PeriodicalId":502696,"journal":{"name":"Indian Journal of Marketing","volume":"32 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139966482","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-01DOI: 10.17010/ijom/2024/v54/i2/172049
Varsha Khattri, Vivek Singh Tomar
{"title":"Does Greenwashing Build Green Brand Associations? Evidence from the Indian Packaged Food Market","authors":"Varsha Khattri, Vivek Singh Tomar","doi":"10.17010/ijom/2024/v54/i2/172049","DOIUrl":"https://doi.org/10.17010/ijom/2024/v54/i2/172049","url":null,"abstract":"","PeriodicalId":502696,"journal":{"name":"Indian Journal of Marketing","volume":"50 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139967115","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-01DOI: 10.17010/ijom/2024/v54/i1/173380
Shampa Nandi, S. S. Prasad
{"title":"Customer Engagement Marketing and Firms’ Deliberation on E-Word of Mouth Communication on Online Platforms : A Study on Millennials and Zoomers","authors":"Shampa Nandi, S. S. Prasad","doi":"10.17010/ijom/2024/v54/i1/173380","DOIUrl":"https://doi.org/10.17010/ijom/2024/v54/i1/173380","url":null,"abstract":"","PeriodicalId":502696,"journal":{"name":"Indian Journal of Marketing","volume":"285 S9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139636318","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-01DOI: 10.17010/ijom/2024/v54/i1/173381
Thomason Rajan, Nikhil J.
{"title":"Ather Energy’s Trial by Fire on its Electric Vehicle Startup Journey in India","authors":"Thomason Rajan, Nikhil J.","doi":"10.17010/ijom/2024/v54/i1/173381","DOIUrl":"https://doi.org/10.17010/ijom/2024/v54/i1/173381","url":null,"abstract":"","PeriodicalId":502696,"journal":{"name":"Indian Journal of Marketing","volume":"47 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139632941","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-01DOI: 10.17010/ijom/2024/v54/i1/173382
Nilesh Kate, Prashant Chaudhary, Mahendra More
{"title":"Antecedents to Organic Tea Buying Behavior and Consumption Among Millennials in India : Through the Lens of Theory of Planned Behavior","authors":"Nilesh Kate, Prashant Chaudhary, Mahendra More","doi":"10.17010/ijom/2024/v54/i1/173382","DOIUrl":"https://doi.org/10.17010/ijom/2024/v54/i1/173382","url":null,"abstract":"","PeriodicalId":502696,"journal":{"name":"Indian Journal of Marketing","volume":"73 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139637063","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-01DOI: 10.17010/ijom/2024/v54/i1/173383
Ramakrishna Bandaru
{"title":"Measuring Service Quality and Farmers’ Satisfaction in e-National Agricultural Market Using the SERVQUAL Model","authors":"Ramakrishna Bandaru","doi":"10.17010/ijom/2024/v54/i1/173383","DOIUrl":"https://doi.org/10.17010/ijom/2024/v54/i1/173383","url":null,"abstract":"","PeriodicalId":502696,"journal":{"name":"Indian Journal of Marketing","volume":"34 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139633151","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-01DOI: 10.17010/ijom/2023/v53/i11/170523
Pardeep Bawa Sharma, Rasna Pathak, Diksha Ahuja
{"title":"Effect of Negative Customer Experience and Negative Confirmation on Electronic - Word of Mouth : A Case of Food Delivery Apps in India","authors":"Pardeep Bawa Sharma, Rasna Pathak, Diksha Ahuja","doi":"10.17010/ijom/2023/v53/i11/170523","DOIUrl":"https://doi.org/10.17010/ijom/2023/v53/i11/170523","url":null,"abstract":"","PeriodicalId":502696,"journal":{"name":"Indian Journal of Marketing","volume":"50 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139302119","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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