Pub Date : 2023-11-01DOI: 10.17010/ijom/2023/v53/i11/170842
Savitha Basri, A. Shetty
{"title":"Purchase of Unit Linked Life Insurance Policies: The Role of Agents’ Relationship-Selling Behaviour","authors":"Savitha Basri, A. Shetty","doi":"10.17010/ijom/2023/v53/i11/170842","DOIUrl":"https://doi.org/10.17010/ijom/2023/v53/i11/170842","url":null,"abstract":"","PeriodicalId":502696,"journal":{"name":"Indian Journal of Marketing","volume":"8 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139298108","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-01DOI: 10.17010/ijom/2023/v53/i11/170597
Kala Mahadevan, Krunal K. Punjani, Sujata Joshi
{"title":"Examining Online Grocery Purchase Intentions through an Extended TAM Framework : A Mediation Analysis Approach","authors":"Kala Mahadevan, Krunal K. Punjani, Sujata Joshi","doi":"10.17010/ijom/2023/v53/i11/170597","DOIUrl":"https://doi.org/10.17010/ijom/2023/v53/i11/170597","url":null,"abstract":"","PeriodicalId":502696,"journal":{"name":"Indian Journal of Marketing","volume":"30 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139293390","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-01DOI: 10.17010/ijom/2023/v53/i11/173317
U. Yadav, Ravindra Tripathi, Mano Ashish Tripathi, Parmod Kumar
{"title":"Strategies for Channelizing Women Artisans as Entrepreneurs and Marketing of Handicraft Products : An Empirical Study","authors":"U. Yadav, Ravindra Tripathi, Mano Ashish Tripathi, Parmod Kumar","doi":"10.17010/ijom/2023/v53/i11/173317","DOIUrl":"https://doi.org/10.17010/ijom/2023/v53/i11/173317","url":null,"abstract":"","PeriodicalId":502696,"journal":{"name":"Indian Journal of Marketing","volume":"6 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139306063","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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