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Social Communication in Event Management: Concept and Implementation 活动管理中的社会交流:概念与实施
Pub Date : 2024-07-12 DOI: 10.21603/2500-3372-2024-9-2-273-283
Viktoriya Shelginskaya
Special events provide organizations with an opportunity to communicate with their prospective customers: private businesses increase brand awareness and loyalty while state socio-cultural institutions pursue various social goals. However, event management as a research subject is shared by many sciences, from sociology to marketing. As a result, no separate science can offer a comprehensive understanding of processes and tools that allow organizations to impact their event visitors. The research objective was to conceptualize the social and communicative tools of event management from digital perspectives. The unified system reflects the multi-channel and time-consuming nature of event management as a total of interrelated impact tools and processes. The author used a systematic and structural-functional approach to conceptualize the social and communicative mechanism in event management. The result was verified against practical approaches specified by the local expert community of event managers. The paper describes the structure of the event-communicative mechanism, including influencing, input-conditioning, and output-correction. The research revealed an additional socio-communicative component, which is based on the properties of reference influence. The goal-setting tools proved to depend on the process in particular or their sets. Instrumental material / information technologies were classified in accordance with the social or communicative components and stages. The concept verification revealed a lack of actual managerial control and coordination of social and self-management processes.
特别活动为各组织提供了与其潜在客户沟通的机会:私营企业提高了品牌知名度和忠诚度,而国家社会文化机构则追求各种社会目标。然而,从社会学到营销学,许多科学都将活动管理作为一个研究课题。因此,没有任何一门独立的科学能够全面地了解让组织影响其活动参观者的流程和工具。研究目标是从数字角度对活动管理的社会和交流工具进行概念化。统一的系统反映了活动管理作为相互关联的影响工具和流程的总和所具有的多渠道和耗时的性质。作者采用了系统性和结构功能性的方法,对活动管理的社会和传播机制进行了概念化。其结果与当地活动管理专家社区指定的实用方法进行了验证。论文描述了活动沟通机制的结构,包括影响、输入条件和输出校正。研究揭示了基于参考影响特性的额外的社会交流组成部分。事实证明,目标设定工具取决于特定的过程或其组合。工具性材料/信息技术按照社会或交流成分和阶段进行了分类。概念验证表明,社会和自我管理过程缺乏实际的管理控制和协调。
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引用次数: 0
Mental Concept of Professional Identification in Youth: Part I 青少年职业认同的心理概念:第一部分
Pub Date : 2024-07-12 DOI: 10.21603/2500-3372-2024-9-2-220-229
Lyudmila P'yankova
The development of the youth professional orientation mental concept is considered in the context of solving the socio-economic and legal relations problem under a shortage of labor resources and meta-subject competencies, which reflects the cognitive, value and worldview, as well as behavioral bifurcation of human civilization. Mentality is a complex existential, anthropological and phenomenological concept, a unique result of purposeful action of the social environment internalization and a prerequisite for its transformation. It forms under an axiological split in the society and is determined by intrapersonal, socio-economic, cultural, and historical factors. The mental concept construction is based on the idea of smoothing out the value and worldview contradictions, possibly transforming the institutions that seek to change the norms in the public consciousness in the direction of negotiability, increasing the level of trust, which reduces enterprises activities’ transaction costs. The methodological basis of the implemented concept is made up of the anthropological and convergent approaches’ provisions.
青年职业定向心理概念的发展是在劳动力资源和元主体能力短缺的情况下,在解决社会经济和法律关系问题的背景下考虑的,它反映了人类文明的认知、价值和世界观以及行为分化。心态是一个复杂的存在论、人类学和现象学概念,是社会环境内化的有目的行动的独特结果,也是社会环境转变的先决条件。它是在社会公理分裂的情况下形成的,由个人内部、社会经济、文化和历史因素决定。心理概念建构的基础是消除价值观和世界观的矛盾,使那些试图改变公众意识中的规范的机构朝着可协商的方向转变,提高信任度,从而降低企业活动的交易成本。实施这一概念的方法论基础是人类学和趋同方法的规定。
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引用次数: 0
Self-Sufficiency and Availability of Food in a New Subject of the Russian Federation: Status and Prospects 俄罗斯联邦新主体的粮食自给自足和可获得性:现状与前景
Pub Date : 2024-07-12 DOI: 10.21603/2500-3372-2024-9-2-295-305
Evgeniy Kotov, Ol'ga Savchenko
The main indicators of food security are initially formed at the regional level while being oriented on the macroeconomy. The new subjects of the Russian Federation have to develop under a constant military threat. This situation makes it important for the state to monitor their self-sufficiency in food products, which must be physically and economically available to the population. The authors assessed the current and prospective sustainability and availability of food in the Donetsk People’s Republic. The structure and elements of food security and food supply were analyzed in line with the Doctrine of Food Security of the Russian Federation. The article described the level of self- sufficiency in basic food products, the level of agricultural supply, and the level of processing relative to the consumption standards. The economic accessibility of food products was subjected to the comparative method based onthe minimal income level and the cost of living by the minimum consumption standards for each category of population. The cost of the consumer goods basket in 2015-2023 was analyzed demographically. The study proved that food security can be achieved by raising people’s income. Based on an expert survey and brainstorming, the authors developed a response matrix to potential risks and their consequences regarding the state administration of food security.
粮食安全的主要指标最初是在地区一级形成的,同时又以宏观经济为导向。俄罗斯联邦的新主体必须在持续的军事威胁下发展。在这种情况下,国家有必要对其粮食产品的自给自足情况进行监控,必须在物质上和经济上向居民提供粮食产品。作者对顿涅茨克人民共和国当前和未来粮食的可持续性和可获得性进行了评估。根据《俄罗斯联邦粮食安全理论》分析了粮食安全和粮食供应的结构和要素。文章描述了基本食品的自给自足水平、农产品供应水平以及与消费标准相对应的加工水平。食品的经济可获得性采用了基于最低收入水平和各类人口最低消费标准生活费用的比较方法。对 2015-2023 年一篮子消费品的成本进行了人口分析。研究证明,粮食安全可以通过提高人们的收入来实现。在专家调查和集思广益的基础上,作者制定了国家粮食安全管理潜在风险及其后果的应对矩阵。
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引用次数: 0
Transformation of Russian Family: History and Modern Trends 俄罗斯家庭的变革:历史与现代趋势
Pub Date : 2024-07-12 DOI: 10.21603/2500-3372-2024-9-2-209-219
Tatiana Protasova
In modern Russia, the family institution is a matter of national security. This research featured the key transformations of the modern Russian family. The article presents the transformation stages in the context of the actual social relations, identifies the factors of these changes, and establishes the main trends that characterize the current state of the Russian family. Family models have become more diverse, as well as the strategies of couple relationship and parenthood. The traditional family functions are undergoing some transformations, e.g., new formats appear while others fade into the past. The modern family is characterized by individualism and rationalization instead of standards. Late parenthood requires more available reproductive technologies. These new trends are to be observed all over the country and in all age groups. Young metropolitan dwellers manifest rationalization and freedom of choice: they make marriage and divorce decisions quite easily, see marriage as optional, and are prone to late marriage and parenthood. The concept and implementation of state family policy in modern Russia need to take into account the abovementioned trends, as well as the actual attitude of the population to family relations and parenthood.
在现代俄罗斯,家庭制度事关国家安全。本研究以现代俄罗斯家庭的主要变革为特色。文章介绍了在实际社会关系背景下的转型阶段,确定了这些变化的因素,并确定了俄罗斯家庭现状的主要趋势。家庭模式以及夫妻关系和为人父母的策略变得更加多样化。传统的家庭功能正在经历一些转变,例如,新的形式出现了,而其他形式则逐渐成为过去。现代家庭的特点是个人主义和合理化,而不是标准。晚育需要更多的生殖技术。这些新趋势在全国各地和各个年龄段都可以看到。年轻的大都市居民表现出合理化和选择自由:他们很容易做出结婚和离婚的决定,认为婚姻是可有可无的,容易晚婚晚育。在现代俄罗斯,国家家庭政策的概念和实施需要考虑到上述趋势以及居民对家庭关系和生育的实际态度。
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引用次数: 0
Metamorphoses of the Administrative-Territorial Structure of the Donetsk People’s Republic Modern Territory 顿涅茨克人民共和国现代领土行政领土结构的蜕变
Pub Date : 2024-07-12 DOI: 10.21603/2500-3372-2024-9-2-284-294
Valeriy Vasilenko, Dmitriy Vasilenko
The purpose of the article is to summarize the existing development experience of the Donetsk People’s Republic in the context of the administrative and territorial structure’s formation and improvement. The authors summarize the existing experience of administrative and territorial division, highlight the most characteristic features of possible transformations, and substantiate the need for early implementation of federal legislation into the current activities of state and local government bodies using logical, comparative, descriptive, and cartographic methods, as well as the method of analogies. The article identifies patterns of the administrative-territorial arrangement transformation in specific historical conditions, establishes cause-and-effect relationships between transformations in social production and changes in territorial development, distinguishes individual economic interest groups that generate contradictions in public relations, identifies the concentration factors for public production facilities in certain territories, visualizes the results of administrative boundaries administrative-territorial entities’ structure changes using maps. The article describes the chronology of transformations in the structure of administrative-territorial units over more than 100 years of Donbass’s existence in modern history. The Soviet period (1917–1991) is characterized by changes in administrative boundaries and the structure of administrative-territorial entities. The Ukrainian period (1991–2014) is distinguished by the intensified tension between local governments and central authorities, management. The period of statehood (2014–2022) is characterized by the completion of preparatory work preceding the entry of the Donetsk People’s Republic into the Russian Federation.
本文旨在总结顿涅茨克人民共和国在行政和领土结构形成和完善方面的现有发展经验。作者总结了行政和领土划分的现有经验,强调了可能发生的转变的最大特点,并利用逻辑、比较、描述和制图方法以及类比方法证实了在国家和地方政府机构的现行活动中尽早实施联邦立法的必要性。文章确定了在特定历史条件下行政-领土安排转型的模式,建立了社会生产转型与领土发展变化之间的因果关系,区分了在公共关系中产生矛盾的个别经济利益集团,确定了某些领土上公共生产设施的集中因素,并利用地图将行政边界行政-领土实体结构变化的结果形象化。文章描述了顿巴斯在现代史上存在的 100 多年来行政-领土单位结构变化的时间顺序。苏联时期(1917-1991 年)的特点是行政边界和行政领土实体结构的变化。乌克兰时期(1991-2014 年)的特点是地方政府与中央政府、管理层之间的紧张关系加剧。建国时期(2014-2022 年)的特点是完成顿涅茨克人民共和国加入俄罗斯联邦之前的准备工作。
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引用次数: 0
Current Trends in Bank Marketing 银行营销的当前趋势
Pub Date : 2024-07-12 DOI: 10.21603/2500-3372-2024-9-2-241-252
Olga Kozlova, O. Kotova, Evelina Slautina
New risks make bank marketing especially relevant in modern conditions, e.g., COVID-19 restrictions, political issues, economic sanctions, etc. These risks affect the activities of banks, which have to look for new ways to create and promote their services and products. Bank products are quite peculiar: on the one hand, they are difficult to perceive by potential customers; on the other hand, digital technologies provide banks with additional promotion andexpansion opportunities. Global trends in bank marketing include such new technologies as artificial intelligence and digital platforms, new mobile applications, new sales channels and competition with other banks in this sphere, cybersecurity, winning the trust of customers, etc. New risks force banks to fight for customers and expand their market share using bank marketing concepts and tools. Digital marketing includes not only new promotion channels but also such new approaches as brand performance. Banks strive to meet customers halfway and to conquer new age groups by using gamification and financial education. The authors used the 7P marketing model to analyze AO Bank.DOM.RF as an average Russian bank and to recommend new options of bank marketing in practice. The analysis included strengths, weaknesses, opportunities, and threats.
新的风险使银行营销在现代条件下尤为重要,例如 COVID-19 限制、政治问题、经济制裁等。这些风险影响着银行的活动,银行必须寻找新的方式来创造和推广自己的服务和产品。银行产品非常特殊:一方面,它们很难被潜在客户感知;另一方面,数字技术为银行提供了额外的推广和扩张机会。银行营销的全球趋势包括人工智能和数字平台等新技术、新的移动应用程序、新的销售渠道以及在这一领域与其他银行的竞争、网络安全、赢得客户信任等。新的风险迫使银行利用银行营销理念和工具争夺客户,扩大市场份额。数字营销不仅包括新的推广渠道,还包括品牌绩效等新方法。银行努力满足客户的需求,并通过游戏化和金融教育来征服新的年龄层。作者使用 7P 营销模式分析了 AO Bank.DOM.RF(一家普通的俄罗斯银行),并推荐了银行营销实践中的新方案。分析包括优势、劣势、机会和威胁。
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引用次数: 0
Contribution of Metropolitan Employers to the Maintenance of Employees’ Health: Moscow Experience 大都市雇主对维护雇员健康的贡献:莫斯科经验
Pub Date : 2024-07-12 DOI: 10.21603/2500-3372-2024-9-2-198-208
I. Bogdan, Maksim Gornostalev, Dar'ya Chistyakova
Healthy lifestyle prevents noncommunicable diseases, which is a priority of state policy in this area. To follow this policy, employers should provide their employees with the possibility to maintain healthy lifestyle at work because healthy workers are an important business resource, not to mention public benefits. The research objective was to study the healthy lifestyle practices in Moscow organizations of various forms of ownership. The authors revealed some statistically significant dependencies between the employer’s attitude to the employees’ health, the employees’ lifestyle, and how the employees assessed their health. According to the survey, 61 % of able-bodied Muscovites believe that their employers care about their health. The main health preservation practices included comfortable working conditions (75 %), alcohol ban (71 %), friendly atmosphere (64 %), and good work-and-rest patterns (62 %). In addition, voluntary medical insurance was mentioned as a popular measure (44 %). Other basic principles of healthy lifestyle at work included physical activity, healthy diet, maintaining mental health, quitting smoking and alcohol consumption, etc. Large businesses proved to offer their employees the most diverse health programs. The authors also developed some principles of corporate health programs.
健康的生活方式可以预防非传染性疾病,这也是国家在该领域的政策重点。为了贯彻这一政策,雇主应为员工提供在工作中保持健康生活方式的可能性,因为健康的员工是重要的商业资源,更不用说公共利益了。研究的目的是研究莫斯科各种所有制组织的健康生活方式实践。作者发现,雇主对员工健康的态度、员工的生活方式和员工对自己健康的评价之间存在一些统计学上的显著依赖关系。调查显示,61% 的健全莫斯科人认为他们的雇主关心他们的健康。主要的健康保护措施包括舒适的工作条件(75%)、禁酒令(71%)、友好的氛围(64%)以及良好的工作和休息模式(62%)。此外,自愿医疗保险也是一项受欢迎的措施(44%)。工作场所健康生活方式的其他基本原则包括体育锻炼、健康饮食、保持心理健康、戒烟戒酒等。事实证明,大型企业为员工提供的健康计划最为多样化。作者还提出了一些企业健康计划的原则。
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引用次数: 0
Value Preferences in Civil Servant Career: Kazakhstan and Russia 公务员职业生涯中的价值偏好:哈萨克斯坦和俄罗斯
Pub Date : 2024-07-12 DOI: 10.21603/2500-3372-2024-9-2-170-182
Dmitriy Lazarenko, Larisa Antilogova
Changes affect people’s lives and their attitude to work, including civil service. Civil servants represent the interests of citizens. The quality of public service depends on the professionalism of civil servants, their competencies, and psychological profile, e.g., values. One’s system of values determines one’s attitude to work and life, e.g., professional motivation and career path. The research objective was to describe the effect of personal values on career preferences in civil servants. It revealed a certain correlation between the value system and career orientations. Civil servants should develop their talents to build an individual career path. At the state level, both Russia and Kazakhstan take a number of measures to manage the career of civil servants by developing their talents and value preferences, which should be determined in early stages. The article also contains some practical value-oriented recommendations for career development of civil servants.
变化影响着人们的生活和工作态度,包括公务员制度。公务员代表着公民的利益。公共服务的质量取决于公务员的专业精神、能力和心理素质,如价值观。一个人的价值观体系决定了他对工作和生活的态度,如职业动机和职业道路。研究目的是描述个人价值观对公务员职业偏好的影响。研究发现,价值体系与职业取向之间存在一定的相关性。公务员应发展自己的才能,建立个人的职业道路。在国家层面,俄罗斯和哈萨克斯坦都采取了一系列措施,通过培养公务员的才能和价值偏好来管理公务员的职业生涯。文章还为公务员的职业发展提出了一些实用的价值导向建议。
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引用次数: 0
Mental Concept of Professional Identification in Youth: Part II 青少年职业认同的心理概念:第二部分
Pub Date : 2024-07-12 DOI: 10.21603/2500-3372-2024-9-2-230-240
Lyudmila P'yankova
The article introduces a cultural and historical pattern of professional identification in young people of Russian mentality. Some national features of professional identification can be characterized as non-obvious due to the multi-structural and multi-vector civilizational orientations of the Russian state. The list of obvious axiological national characteristics includes collectivism, risk aversion, high power distance, sacredness of authorities, relief, mercy, religion-induced compassion, and violations of rules. Phenomenologically speaking, national mentality is a dynamic foundation formed by a set of axiological, cognitive, motivational, and behavioral determinants shared by most members of a particular cultural and historical community. It manifests itself as a broad continuum of political, socio-economic, and cultural conditions that are reflected in formal and informal institutions. Deep cultural structures define the collective and individual actor of professional identification: they fix the results of interiorization and mediation. They manifest themselves as social projections on the education system in its cultural, historical, social, legal, and economic relations. National mentality sets the vector of preferences for the subject, content, professional activity, employment, and working conditions. It makes it possible to analyze the intentions of optants regarding the development of the nomenclature and structure of professional skills during the civilizational shift. The shift is happening in the industry and technology but it aggregates axiological, motivational, and cognitive attitudes of citizens to the standards of collectivism or individualism, as well as to Western, Eastern, or mixed behavioral patterns.
文章介绍了俄罗斯青年职业认同的文化和历史模式。由于俄罗斯国家的多结构和多部门文明取向,职业认同的一些国家特征并不明显。明显的公理民族特征包括集体主义、风险规避、高权力距离、权威神圣、救济、仁慈、宗教引发的同情以及违反规则。从现象学上讲,民族心态是由特定文化和历史社区的大多数成员所共有的一系列公理、认知、动机和行为决定因素所形成的动态基础。它表现为政治、社会经济和文化条件的广泛连续性,反映在正式和非正式的制度中。深层文化结构界定了职业认同的集体和个人行为者:它们固定了内部化和调解的结果。它们表现为社会在文化、历史、社会、法律和经济关系中对教育系统的投射。国民心态决定了对学科、内容、职业活动、就业和工作条件的偏好。因此,在文明转变过程中,可以分析选择者对专业技能的名称和结构发展的意图。这种转变发生在工业和技术领域,但它汇集了公民对集体主义或个人主义标准,以及对西方、东方或混合行为模式的公理、动机和认知态度。
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引用次数: 0
Corruption Studies in Domestic Social Sciences: Political Aspect 国内社会科学中的腐败研究:政治方面
Pub Date : 2024-07-12 DOI: 10.21603/2500-3372-2024-9-2-183-197
S. Chirun, S. Gladkikh
The authors identified and analyzed the methodological and applied approaches to the phenomenon of corruption in modern Russian science. They performed a discourse analysis of research publications and dissertations on petty, political, and administrative corruption. The existing scientific interpretations of corruption, its causes, and prevention depend on the scientific school. However, scientists are unanimous in their evaluation of the negative influence of corruption factors on political, social, and economic domestic and global processes, which demonstrates the relevance of corruption studies. Corruption causes threats, risks, and challenges to society, which might result in an uncontrolled transformation of socio-political systems, hence the need for further interdisciplinary research.
作者确定并分析了现代俄罗斯科学中有关腐败现象的方法论和应用方法。他们对有关小腐败、政治腐败和行政腐败的研究出版物和论文进行了论述分析。现有科学对腐败、其原因和预防的解释取决于科学流派。然而,科学家们一致认为,腐败因素对国内和全球的政治、社会和经济进程具有负面影响,这表明了腐败研究的现实意义。腐败会给社会带来威胁、风险和挑战,可能导致社会政治体系的失控转型,因此需要进一步开展跨学科研究。
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引用次数: 0
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Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences
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