Pub Date : 2024-04-04DOI: 10.1177/09722629241231458
Neha Kumari Siradhana, R. Arora
Given the swift progress of artificial intelligence in contemporary economies, HR managers are also adopting artificial intelligence tools to perform many HR tasks, from human resource planning to employee quitting. This research employs the TOE (Technology–Organization–Environment) model and incorporates the trust factor to propose a methodology for investigating artificial intelligence (AI) adoption in HRM. A structured questionnaire was used to survey 615 ITeS companies. Data analysis was performed using partial least squares structural equation modelling. The findings of this research indicate that factors such as cost-effectiveness, relative advantage, organization size, top management support, HR readiness, competitive pressure, vendor support, and the trust of HR managers are considered to have a positive impact on AI adoption in managing human resources. The utilization of AI in HRM has been cumbersome by conflicting results stemming from security and privacy concerns and the complexity of the technology involved. It is also found that factors such as reliability and credibility have a positive effect on the trust of HR managers. This article aims to provide valuable insights to senior executives, HR managers, experts, researchers, AI designers, developers, and marketers by strengthening their understanding of the impact of AI in managing human resources.
{"title":"Examining the Influence of Artificial Intelligence Implementation in HRM Practices Using T-O-E Model","authors":"Neha Kumari Siradhana, R. Arora","doi":"10.1177/09722629241231458","DOIUrl":"https://doi.org/10.1177/09722629241231458","url":null,"abstract":"Given the swift progress of artificial intelligence in contemporary economies, HR managers are also adopting artificial intelligence tools to perform many HR tasks, from human resource planning to employee quitting. This research employs the TOE (Technology–Organization–Environment) model and incorporates the trust factor to propose a methodology for investigating artificial intelligence (AI) adoption in HRM. A structured questionnaire was used to survey 615 ITeS companies. Data analysis was performed using partial least squares structural equation modelling. The findings of this research indicate that factors such as cost-effectiveness, relative advantage, organization size, top management support, HR readiness, competitive pressure, vendor support, and the trust of HR managers are considered to have a positive impact on AI adoption in managing human resources. The utilization of AI in HRM has been cumbersome by conflicting results stemming from security and privacy concerns and the complexity of the technology involved. It is also found that factors such as reliability and credibility have a positive effect on the trust of HR managers. This article aims to provide valuable insights to senior executives, HR managers, experts, researchers, AI designers, developers, and marketers by strengthening their understanding of the impact of AI in managing human resources.","PeriodicalId":503812,"journal":{"name":"Vision: The Journal of Business Perspective","volume":"55 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140742045","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-14DOI: 10.1177/09722629241231429
Himanshu Kautkar, Shikha Bhatia
In the last two decades, multiple attempts have been made to solve the ‘stock market participation puzzle’. With the help of bibliometric analysis, we explore the various dimensions of the existing research on stock market participation (SMP). The results of this paper systematically synthesize the knowledge base and the intellectual structure of SMP. The article reveals the motivation for an individual to invest in the stock market. The study contributes by identifying the most influential authors, countries, journals and organizations that publish research on SMP. It also identifies the most impactful articles and performs a co-citation network analysis. The results indicate three broad clusters summarizing the extant literature on SMP: cognitive abilities and skills-based studies, risks appetite and asset allocation-based studies and social capital-based studies. The study findings are more relevant for researchers, policymakers, financial regulators and discount brokers.
{"title":"What Drives the Stock Market Participation (SMP) of an Individual Investor: A Bibliometric Analysis","authors":"Himanshu Kautkar, Shikha Bhatia","doi":"10.1177/09722629241231429","DOIUrl":"https://doi.org/10.1177/09722629241231429","url":null,"abstract":"In the last two decades, multiple attempts have been made to solve the ‘stock market participation puzzle’. With the help of bibliometric analysis, we explore the various dimensions of the existing research on stock market participation (SMP). The results of this paper systematically synthesize the knowledge base and the intellectual structure of SMP. The article reveals the motivation for an individual to invest in the stock market. The study contributes by identifying the most influential authors, countries, journals and organizations that publish research on SMP. It also identifies the most impactful articles and performs a co-citation network analysis. The results indicate three broad clusters summarizing the extant literature on SMP: cognitive abilities and skills-based studies, risks appetite and asset allocation-based studies and social capital-based studies. The study findings are more relevant for researchers, policymakers, financial regulators and discount brokers.","PeriodicalId":503812,"journal":{"name":"Vision: The Journal of Business Perspective","volume":"8 17","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140242114","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-13DOI: 10.1177/09722629211067341
Kunal Gaurav
{"title":"Case Analysis II: Managing Technological Innovations at Deki Electronics","authors":"Kunal Gaurav","doi":"10.1177/09722629211067341","DOIUrl":"https://doi.org/10.1177/09722629211067341","url":null,"abstract":"","PeriodicalId":503812,"journal":{"name":"Vision: The Journal of Business Perspective","volume":"2015 14","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140246241","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-13DOI: 10.1177/09722629211067337
Sanjiv Narayan
{"title":"Case Analysis I: Managing Technological Innovations at Deki Electronics","authors":"Sanjiv Narayan","doi":"10.1177/09722629211067337","DOIUrl":"https://doi.org/10.1177/09722629211067337","url":null,"abstract":"","PeriodicalId":503812,"journal":{"name":"Vision: The Journal of Business Perspective","volume":"27 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140245444","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-03DOI: 10.1177/09722629241228987
Harpreet Kaur, Amita Chaudhary
The article aims to investigate how the Russia–Ukraine war has affected India’s base metal, energy, and bullion markets using short-term event technique. The official website of Multi Commodity Exchange of India Limited (MCX) has provided the daily prices for nine specific commodities and selected commodity indexes. The study discovered that the two countries’ conflict had no discernible effect on the Cumulative Abnormal Returns (CARs) of a few selected indices. However, more in-depth examination of specific commodities showed that the CAR of just the base metal index was considerably impacted. The study also observed that the war had an impact on returns of investors who experienced positive returns only in case of nickel whereas negative returns in case of copper, lead and zinc. However, analysis of the cumulative average abnormal return (CAAR) of the selected indices has revealed a consistent and significant negative impact which could be due to other external factors influencing prices of the commodity index and individual indices. The present study is quite useful to investors, traders, analysts, policy makers and risk managers as it assists them to make informed investment decisions, manage risk, identify potential opportunities in the market and develop trading strategies.
{"title":"Insights From Commodity Markets Reaction to the Russia–Ukraine War","authors":"Harpreet Kaur, Amita Chaudhary","doi":"10.1177/09722629241228987","DOIUrl":"https://doi.org/10.1177/09722629241228987","url":null,"abstract":"The article aims to investigate how the Russia–Ukraine war has affected India’s base metal, energy, and bullion markets using short-term event technique. The official website of Multi Commodity Exchange of India Limited (MCX) has provided the daily prices for nine specific commodities and selected commodity indexes. The study discovered that the two countries’ conflict had no discernible effect on the Cumulative Abnormal Returns (CARs) of a few selected indices. However, more in-depth examination of specific commodities showed that the CAR of just the base metal index was considerably impacted. The study also observed that the war had an impact on returns of investors who experienced positive returns only in case of nickel whereas negative returns in case of copper, lead and zinc. However, analysis of the cumulative average abnormal return (CAAR) of the selected indices has revealed a consistent and significant negative impact which could be due to other external factors influencing prices of the commodity index and individual indices. The present study is quite useful to investors, traders, analysts, policy makers and risk managers as it assists them to make informed investment decisions, manage risk, identify potential opportunities in the market and develop trading strategies.","PeriodicalId":503812,"journal":{"name":"Vision: The Journal of Business Perspective","volume":"27 11","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140081052","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-03DOI: 10.1177/09722629241231419
Malik Abu Afifa, Nha Minh Nguyen
This article aims to scrutinize the antecedents and outcomes of accounting information quality (AIQ) of small- and medium-sized enterprises (SMEs) in the developing country of Vietnam. Based on the perspectives of agency theory and contingency theory, accounting information system quality (AISQ) has been considered as the main antecedent factor, and firm performance (FIP) is examined as the outcome in this article. We additionally examine the mediating role of AISQ in the context of information technology risks (ITR)–AIQ nexus. Furthermore, the moderating role of transformational leadership (TL) was considered in the context of the AISQ–AIQ nexus, and the AIQ–FIP nexus, respectively. Using the quantitative research methods with rigorous testing to determine the most accurate results and ensure reliability, this article concludes that the ITR have an appreciable influence on AISQ, and the AISQ has an appreciable favourable impact on AIQ. Additionally, the AIQ has an appreciable impact on FIP in the context of Vietnamese SMEs, and at the same time, AIQ positively mediates the AISQ–FIP nexus. Lastly, TL positively moderates the AIQ–FIP nexus.
{"title":"An Investigation of Antecedents and Outcomes of Accounting Information Quality: Evidence from SMEs","authors":"Malik Abu Afifa, Nha Minh Nguyen","doi":"10.1177/09722629241231419","DOIUrl":"https://doi.org/10.1177/09722629241231419","url":null,"abstract":"This article aims to scrutinize the antecedents and outcomes of accounting information quality (AIQ) of small- and medium-sized enterprises (SMEs) in the developing country of Vietnam. Based on the perspectives of agency theory and contingency theory, accounting information system quality (AISQ) has been considered as the main antecedent factor, and firm performance (FIP) is examined as the outcome in this article. We additionally examine the mediating role of AISQ in the context of information technology risks (ITR)–AIQ nexus. Furthermore, the moderating role of transformational leadership (TL) was considered in the context of the AISQ–AIQ nexus, and the AIQ–FIP nexus, respectively. Using the quantitative research methods with rigorous testing to determine the most accurate results and ensure reliability, this article concludes that the ITR have an appreciable influence on AISQ, and the AISQ has an appreciable favourable impact on AIQ. Additionally, the AIQ has an appreciable impact on FIP in the context of Vietnamese SMEs, and at the same time, AIQ positively mediates the AISQ–FIP nexus. Lastly, TL positively moderates the AIQ–FIP nexus.","PeriodicalId":503812,"journal":{"name":"Vision: The Journal of Business Perspective","volume":"15 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140080881","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Cryptocurrency is one of the most notable financial innovations in recent years. The present study provides a novel methodology to understand the level of awareness regarding cryptocurrencies among investors under different market regimes. The study used a survey questionnaire for a sample of 352 investors in sample Asian countries (India, Japan, South Korea, Singapore, Saudi Arabia, Bahrain, Oman, and Dubai). The study has developed eight hypotheses that have been tested considering independent (Statement of Responses About cryptocurrency-SORAC) and dependent variables (Market Factors-MF, Social Sentiment Factors-SF, Technological Factors-TF, Stocks-ST, Bank Deposits-BD) by incorporating t-test, regression, and correlation. The results revealed that cryptocurrency has a significant and positive influence on dependent variables among investors under different market regimes. The results from the analytical findings pave the way for the policymakers of these countries to help design robust mechanisms to regulate their cryptocurrencies under different market regimes.
加密货币是近年来最引人注目的金融创新之一。本研究提供了一种新颖的方法来了解不同市场制度下投资者对加密货币的认知水平。研究采用调查问卷的形式，对亚洲样本国家（印度、日本、韩国、新加坡、沙特阿拉伯、巴林、阿曼和迪拜）的 352 名投资者进行了抽样调查。研究提出了八个假设，并通过 t 检验、回归和相关性等方法对自变量（关于加密货币的回应声明-SORAC）和因变量（市场因素-MF、社会情绪因素-SF、技术因素-TF、股票-ST、银行存款-BD）进行了检验。结果显示，在不同市场制度下，加密货币对投资者的因变量具有显著的正向影响。分析结果为这些国家的政策制定者在不同市场制度下设计健全的加密货币监管机制铺平了道路。
{"title":"An Empirical Investigation on Awareness Regarding Cryptocurrencies Among Investors Under Different Market Regimes","authors":"Usha Rekha Chinthapalli, Vishal Dagar, Sakshi Malik, Ángel Acevedo Duque","doi":"10.1177/09722629241228965","DOIUrl":"https://doi.org/10.1177/09722629241228965","url":null,"abstract":"Cryptocurrency is one of the most notable financial innovations in recent years. The present study provides a novel methodology to understand the level of awareness regarding cryptocurrencies among investors under different market regimes. The study used a survey questionnaire for a sample of 352 investors in sample Asian countries (India, Japan, South Korea, Singapore, Saudi Arabia, Bahrain, Oman, and Dubai). The study has developed eight hypotheses that have been tested considering independent (Statement of Responses About cryptocurrency-SORAC) and dependent variables (Market Factors-MF, Social Sentiment Factors-SF, Technological Factors-TF, Stocks-ST, Bank Deposits-BD) by incorporating t-test, regression, and correlation. The results revealed that cryptocurrency has a significant and positive influence on dependent variables among investors under different market regimes. The results from the analytical findings pave the way for the policymakers of these countries to help design robust mechanisms to regulate their cryptocurrencies under different market regimes.","PeriodicalId":503812,"journal":{"name":"Vision: The Journal of Business Perspective","volume":"88 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140433789","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-18DOI: 10.1177/09722629231206270
Naveed R. Khan, Aamna H. Siddiqui, Rana Muhammad Sohail Jafar, M. Khan, Wasim Ahmad
Environmental concerns are growing worldwide, especially in the business context, where employee green engagement plays a crucial role in enhancing organizational environmental performance. The purpose of this research is to explore the conceptual link between a manager’s age, employee environmental passion and employee green engagement. The research adopts a systematic literature review methodology. Using the Scopus database, articles were selected for analysis related to employee green engagement published between 2002 and 2023. The study’s findings provide evidence in support of the proposition that a manager’s age has a significant impact on employee green engagement, with younger managers fostering environmental passion and encouraging eco-friendly activities. Employee environmental passion plays a significant role in this relationship. This research contributes to the conceptualization of employee green engagement and highlights the importance of organizational factors, such as a manager’s age and employee environmental passion, in shaping sustainable practices. Organizations can enhance environmental sustainability by engaging employees in sustainability initiatives. This study contributes novelty by shedding light on the motivational drivers that encourage employees to actively engage in green initiatives. The research provides valuable insights for organizations to create sustainable work environments and address critical environmental concerns, making it a valuable addition to the field of sustainability research.
{"title":"Manager’s Age, Employee Environmental Passion, and Employee Green Engagement: A Conceptual Framework","authors":"Naveed R. Khan, Aamna H. Siddiqui, Rana Muhammad Sohail Jafar, M. Khan, Wasim Ahmad","doi":"10.1177/09722629231206270","DOIUrl":"https://doi.org/10.1177/09722629231206270","url":null,"abstract":"Environmental concerns are growing worldwide, especially in the business context, where employee green engagement plays a crucial role in enhancing organizational environmental performance. The purpose of this research is to explore the conceptual link between a manager’s age, employee environmental passion and employee green engagement. The research adopts a systematic literature review methodology. Using the Scopus database, articles were selected for analysis related to employee green engagement published between 2002 and 2023. The study’s findings provide evidence in support of the proposition that a manager’s age has a significant impact on employee green engagement, with younger managers fostering environmental passion and encouraging eco-friendly activities. Employee environmental passion plays a significant role in this relationship. This research contributes to the conceptualization of employee green engagement and highlights the importance of organizational factors, such as a manager’s age and employee environmental passion, in shaping sustainable practices. Organizations can enhance environmental sustainability by engaging employees in sustainability initiatives. This study contributes novelty by shedding light on the motivational drivers that encourage employees to actively engage in green initiatives. The research provides valuable insights for organizations to create sustainable work environments and address critical environmental concerns, making it a valuable addition to the field of sustainability research.","PeriodicalId":503812,"journal":{"name":"Vision: The Journal of Business Perspective","volume":"4 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140452200","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The success of a branded apparel industry in the long run depends on whether the customers are purchasing branded products. However, one of the biggest challenges is to influence customers’ decision to purchase various branded apparels available in the market. Our study addresses the challenge by: (a) examining the role that branding plays in customers’ purchase decisions for apparels, and (b) providing managerial implications to promote purchases of branded apparel. The study follows the stimulus-organism-response theory and uses structural equational modelling to test the developed hypotheses on a sample of around 222 Indian customers’ responses. Results indicate that branding influences customers’ preferences for apparel. In fact, it is found that branding influences customers’ perceptions towards the brand which in turn influences their purchase decision. The moderator role of gender and information medium is also found to be significant. Male customers are found to have more impact of branding on their preferences and perceptions compared to females. Further, information through online mediums is found to have more impact on the relationship between branding and customers’ preferences and perceptions compared to information through offline mediums. Overall, the outcome of this study is the developed managerial implications for enhancing the sales of apparel through branding initiatives.
{"title":"Impact of Branding on Customer Purchase Decision in Apparel Industry: An Application of Stimulus-organism-response Theory","authors":"Pradeep Rathore, Esha Saha, Krantiraditya Dhalmahapatra, Murali Sambasivan","doi":"10.1177/09722629231225541","DOIUrl":"https://doi.org/10.1177/09722629231225541","url":null,"abstract":"The success of a branded apparel industry in the long run depends on whether the customers are purchasing branded products. However, one of the biggest challenges is to influence customers’ decision to purchase various branded apparels available in the market. Our study addresses the challenge by: (a) examining the role that branding plays in customers’ purchase decisions for apparels, and (b) providing managerial implications to promote purchases of branded apparel. The study follows the stimulus-organism-response theory and uses structural equational modelling to test the developed hypotheses on a sample of around 222 Indian customers’ responses. Results indicate that branding influences customers’ preferences for apparel. In fact, it is found that branding influences customers’ perceptions towards the brand which in turn influences their purchase decision. The moderator role of gender and information medium is also found to be significant. Male customers are found to have more impact of branding on their preferences and perceptions compared to females. Further, information through online mediums is found to have more impact on the relationship between branding and customers’ preferences and perceptions compared to information through offline mediums. Overall, the outcome of this study is the developed managerial implications for enhancing the sales of apparel through branding initiatives.","PeriodicalId":503812,"journal":{"name":"Vision: The Journal of Business Perspective","volume":"105 13","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139785431","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The success of a branded apparel industry in the long run depends on whether the customers are purchasing branded products. However, one of the biggest challenges is to influence customers’ decision to purchase various branded apparels available in the market. Our study addresses the challenge by: (a) examining the role that branding plays in customers’ purchase decisions for apparels, and (b) providing managerial implications to promote purchases of branded apparel. The study follows the stimulus-organism-response theory and uses structural equational modelling to test the developed hypotheses on a sample of around 222 Indian customers’ responses. Results indicate that branding influences customers’ preferences for apparel. In fact, it is found that branding influences customers’ perceptions towards the brand which in turn influences their purchase decision. The moderator role of gender and information medium is also found to be significant. Male customers are found to have more impact of branding on their preferences and perceptions compared to females. Further, information through online mediums is found to have more impact on the relationship between branding and customers’ preferences and perceptions compared to information through offline mediums. Overall, the outcome of this study is the developed managerial implications for enhancing the sales of apparel through branding initiatives.
{"title":"Impact of Branding on Customer Purchase Decision in Apparel Industry: An Application of Stimulus-organism-response Theory","authors":"Pradeep Rathore, Esha Saha, Krantiraditya Dhalmahapatra, Murali Sambasivan","doi":"10.1177/09722629231225541","DOIUrl":"https://doi.org/10.1177/09722629231225541","url":null,"abstract":"The success of a branded apparel industry in the long run depends on whether the customers are purchasing branded products. However, one of the biggest challenges is to influence customers’ decision to purchase various branded apparels available in the market. Our study addresses the challenge by: (a) examining the role that branding plays in customers’ purchase decisions for apparels, and (b) providing managerial implications to promote purchases of branded apparel. The study follows the stimulus-organism-response theory and uses structural equational modelling to test the developed hypotheses on a sample of around 222 Indian customers’ responses. Results indicate that branding influences customers’ preferences for apparel. In fact, it is found that branding influences customers’ perceptions towards the brand which in turn influences their purchase decision. The moderator role of gender and information medium is also found to be significant. Male customers are found to have more impact of branding on their preferences and perceptions compared to females. Further, information through online mediums is found to have more impact on the relationship between branding and customers’ preferences and perceptions compared to information through offline mediums. Overall, the outcome of this study is the developed managerial implications for enhancing the sales of apparel through branding initiatives.","PeriodicalId":503812,"journal":{"name":"Vision: The Journal of Business Perspective","volume":"22 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139845171","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：