Pub Date : 2024-03-18DOI: 10.37641/jimkes.v12i2.2460
Erislan Erislan
Currently, online sales are experiencing rapid development. This can be seen from several internet sites that offer various goods or products presented to buyers. It is not easy to offer goods online, because conventional sales require various strategies. Therefore, sales that are carried out online must also have a strong strategy from conventional sales. Marketing strategy is very important to do in offering goods or services done online. This research uses a type of analytical descriptive research that aims to understand a phenomenon that will be experienced in the research subject, namely how much influence the Affiliate has in marketing the sellers' products through online sites. The results of this study show that Affiliate Marketing strategies, sales, and consumer behavior have a positive and significant effect on consumer behavior. To increase online sales, marketing strategies are needed, including product quality sales, price influence, the role of brand image, communication with customers, return guarantee.
{"title":"Affiliate Marketing Strategy to Increase Online Sales","authors":"Erislan Erislan","doi":"10.37641/jimkes.v12i2.2460","DOIUrl":"https://doi.org/10.37641/jimkes.v12i2.2460","url":null,"abstract":"Currently, online sales are experiencing rapid development. This can be seen from several internet sites that offer various goods or products presented to buyers. It is not easy to offer goods online, because conventional sales require various strategies. Therefore, sales that are carried out online must also have a strong strategy from conventional sales. Marketing strategy is very important to do in offering goods or services done online. This research uses a type of analytical descriptive research that aims to understand a phenomenon that will be experienced in the research subject, namely how much influence the Affiliate has in marketing the sellers' products through online sites. The results of this study show that Affiliate Marketing strategies, sales, and consumer behavior have a positive and significant effect on consumer behavior. To increase online sales, marketing strategies are needed, including product quality sales, price influence, the role of brand image, communication with customers, return guarantee.","PeriodicalId":504318,"journal":{"name":"Jurnal Ilmiah Manajemen Kesatuan","volume":"25 11","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140234548","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-18DOI: 10.37641/jimkes.v12i2.2463
Iqvina Izzetillah, Abd Ghafur, Moh. Samsul Arifin
Islamic boarding schools have various functional units, apart from the existing Islamic boarding school education, there are business units called cooperation. The success of management in cooperation cannot be separated from the skills of the management elements in managing the cooperation. One aspect that needs to be considered is the formation of the entrepreneurial spirit of the students. This research aims to find out how the management of the Ainul Hasan Islamic boarding school cooperation (Koperasi Pondok Pesantren/Kopontren) is implemented, and to find out the role of the Ainul Hasan Islamic boarding school Cooperation (Kopontren) in forming the entrepreneurial spirit of students. The research method used is a qualitative method with a case study approach. Data were collected through interviews, observation and documentation with Islamic boarding school caregivers, Kopontren administrators, alumni and several students of the Ainul Hasan Islamic boarding school. The research results showed that the management of the Ainul Hasan Islamic boarding school cooperation (Kopontren) is quite good in implementing its management system because it is seen from the management function which really supports management activities so that the desired goals can be achieved well. The implementation of Ainul Hasan's Islamic boarding school cooperation management (Kopontren) in forming the entrepreneurial spirit of students is by holding entrepreneurship training for students to make brooches from flannel which is held once a week. By implementing good Islamic boarding school cooperation management and entrepreneurship training, students can form the entrepreneurial spirit and help students become successful entrepreneurs in the future.
伊斯兰寄宿学校有各种职能部门，除了现有的伊斯兰寄宿学校教育外，还有被称为合作的业务部门。合作管理的成功与否，离不开管理要素对合作的管理技巧。需要考虑的一个方面是学生创业精神的培养。本研究旨在了解 Ainul Hasan 伊斯兰寄宿学校合作（Koperasi Pondok Pesantren/Kopontren）的管理是如何实施的，并了解 Ainul Hasan 伊斯兰寄宿学校合作（Kopontren）在形成学生创业精神方面的作用。采用的研究方法是个案研究的定性方法。通过与伊斯兰寄宿学校的护理人员、Kopontren 管理人员、校友和 Ainul Hasan 伊斯兰寄宿学校的几名学生进行访谈、观察和记录，收集了数据。研究结果表明，艾努尔-哈桑伊斯兰寄宿学校合作机构（Kopontren）的管理层在执行其管理制度方面相当出色，因为从管理职能中可以看出，管理职能真正支持了管理活动，从而很好地实现了预期目标。艾努尔-哈桑的伊斯兰寄宿学校合作管理（Kopontren）在培养学生创业精神方面的执行情况是，每周一次为学生举办用绒布制作胸针的创业培训。通过实施良好的伊斯兰寄宿学校合作管理和创业培训，可以培养学生的创业精神，帮助学生将来成为成功的企业家。
{"title":"Implementation of Islamic Boarding School Cooperative Management in Forming the Entrepreneurial Spirit of Santri","authors":"Iqvina Izzetillah, Abd Ghafur, Moh. Samsul Arifin","doi":"10.37641/jimkes.v12i2.2463","DOIUrl":"https://doi.org/10.37641/jimkes.v12i2.2463","url":null,"abstract":"Islamic boarding schools have various functional units, apart from the existing Islamic boarding school education, there are business units called cooperation. The success of management in cooperation cannot be separated from the skills of the management elements in managing the cooperation. One aspect that needs to be considered is the formation of the entrepreneurial spirit of the students. This research aims to find out how the management of the Ainul Hasan Islamic boarding school cooperation (Koperasi Pondok Pesantren/Kopontren) is implemented, and to find out the role of the Ainul Hasan Islamic boarding school Cooperation (Kopontren) in forming the entrepreneurial spirit of students. The research method used is a qualitative method with a case study approach. Data were collected through interviews, observation and documentation with Islamic boarding school caregivers, Kopontren administrators, alumni and several students of the Ainul Hasan Islamic boarding school. The research results showed that the management of the Ainul Hasan Islamic boarding school cooperation (Kopontren) is quite good in implementing its management system because it is seen from the management function which really supports management activities so that the desired goals can be achieved well. The implementation of Ainul Hasan's Islamic boarding school cooperation management (Kopontren) in forming the entrepreneurial spirit of students is by holding entrepreneurship training for students to make brooches from flannel which is held once a week. By implementing good Islamic boarding school cooperation management and entrepreneurship training, students can form the entrepreneurial spirit and help students become successful entrepreneurs in the future.","PeriodicalId":504318,"journal":{"name":"Jurnal Ilmiah Manajemen Kesatuan","volume":" 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140390781","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-10DOI: 10.37641/jimkes.v12i2.2482
Lukman Hakim
This study aims to determine the effect of online customer reviews or Online Customer Review (X1) and Price Consciousness (X2) on Buying Interest (Y) studies conducted on consumers who have bought pastry products online on various online sales platforms. The survey was conducted using questionnaires to pastry consumers who had transacted through online sales platforms. After that, the data is processed using SPSS. This study used the following data analysis: coefficient of determination, t test, multiple regression test, and data quality test. Based on the results of this study, the t-count value was 4,843 sig values. 0.000 less than 0.05 indicates that online customer reviews have an impact on buying interest as well as Price Consciousness has an influence on buying interest, which is indicated by the calculation results with a calculated t value of 3.651, and a sig value. 0.001 less than 0.05.
本研究旨在确定在线客户评价或在线客户评论（X1）和价格意识（X2）对购买兴趣（Y）的影响，研究对象是在各种在线销售平台上购买过糕点产品的消费者。调查采用问卷调查的方式，对象是通过网络销售平台进行过交易的糕点消费者。之后，使用 SPSS 对数据进行处理。本研究采用了以下数据分析方法：判定系数、t 检验、多元回归检验和数据质量检验。根据本研究的结果，t 计数值为 4 843 sig 值。0.000 小于 0.05 表明，在线客户评论对购买兴趣有影响，价格意识对购买兴趣也有影响，计算结果表明，计算出的 t 值为 3.651，sig 值为 3.651。0.001 小于 0.05。
{"title":"Analysis of Consumer Buying Interest, which is Influenced by Online Customer Reviews and Price Consciousness","authors":"Lukman Hakim","doi":"10.37641/jimkes.v12i2.2482","DOIUrl":"https://doi.org/10.37641/jimkes.v12i2.2482","url":null,"abstract":"This study aims to determine the effect of online customer reviews or Online Customer Review (X1) and Price Consciousness (X2) on Buying Interest (Y) studies conducted on consumers who have bought pastry products online on various online sales platforms. The survey was conducted using questionnaires to pastry consumers who had transacted through online sales platforms. After that, the data is processed using SPSS. This study used the following data analysis: coefficient of determination, t test, multiple regression test, and data quality test. Based on the results of this study, the t-count value was 4,843 sig values. 0.000 less than 0.05 indicates that online customer reviews have an impact on buying interest as well as Price Consciousness has an influence on buying interest, which is indicated by the calculation results with a calculated t value of 3.651, and a sig value. 0.001 less than 0.05.","PeriodicalId":504318,"journal":{"name":"Jurnal Ilmiah Manajemen Kesatuan","volume":"18 13","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140396445","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-01DOI: 10.37641/jimkes.v12i2.2461
Astriwati Astriwati, Arifin Arifin, Rince Tambunan, Muh Nur
This study aims to examine and analyze the effect of education level, educational background, business size, as well as the provision of information and socialization on the understanding of Micro, Small and Medium Enterprises (MSMEs) actors in preparing financial statements in accordance with the Financial Accounting Standards for Micro, Small and Medium Entities (SAK EMKM) in Kendari City. The population of this study includes all small businesses registered at the Office of Trade, Cooperatives, and MSMEs in Abeli District and West Kendari District. The sample was determined using the Slovin's formula, resulting in a total sample of 76 MSMEs. This research uses a quantitative approach, with primary and secondary data as the data source. Data analysis was conducted through classical assumption tests and multiple linear regressions. The coefficient of determination, F test, and T test were used to test the research hypothesis. The results showed that the level of education, educational background, and business size have a positive and significant influence on the understanding of MSME actors in preparing financial reports based on SAK EMKM. Meanwhile, the provision of information and socialization does not have a significant influence on the understanding of MSME actors in the same regard.
本研究旨在考察和分析教育水平、教育背景、企业规模以及信息提供和社会化对肯达里市中小微型企业（MSMEs）行为者根据《中小微型企业财务会计标准》（SAK EMKM）编制财务报表的理解的影响。研究对象包括在阿贝利区和西肯达里区贸易、合作社和中小微企业办公室注册的所有小型企业。样本使用斯洛文公式确定，样本总数为 76 家中小微企业。本研究采用定量方法，数据来源为一手和二手数据。数据分析通过经典假设检验和多重线性回归进行。使用判定系数、F 检验和 T 检验来检验研究假设。结果表明，受教育程度、教育背景和企业规模对中小微企业行为者基于 SAK EMKM 编制财务报告的理解有积极而显著的影响。同时，信息提供和社会化对中小微企业行为者在这方面的理解没有显著影响。
{"title":"Analysis of Factors that Affect the Understanding of MSME Players in Preparing Financial Reports","authors":"Astriwati Astriwati, Arifin Arifin, Rince Tambunan, Muh Nur","doi":"10.37641/jimkes.v12i2.2461","DOIUrl":"https://doi.org/10.37641/jimkes.v12i2.2461","url":null,"abstract":"This study aims to examine and analyze the effect of education level, educational background, business size, as well as the provision of information and socialization on the understanding of Micro, Small and Medium Enterprises (MSMEs) actors in preparing financial statements in accordance with the Financial Accounting Standards for Micro, Small and Medium Entities (SAK EMKM) in Kendari City. The population of this study includes all small businesses registered at the Office of Trade, Cooperatives, and MSMEs in Abeli District and West Kendari District. The sample was determined using the Slovin's formula, resulting in a total sample of 76 MSMEs. This research uses a quantitative approach, with primary and secondary data as the data source. Data analysis was conducted through classical assumption tests and multiple linear regressions. The coefficient of determination, F test, and T test were used to test the research hypothesis. The results showed that the level of education, educational background, and business size have a positive and significant influence on the understanding of MSME actors in preparing financial reports based on SAK EMKM. Meanwhile, the provision of information and socialization does not have a significant influence on the understanding of MSME actors in the same regard.","PeriodicalId":504318,"journal":{"name":"Jurnal Ilmiah Manajemen Kesatuan","volume":"88 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140280606","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-25DOI: 10.37641/jimkes.v12i1.2344
Eza Anugerah Ramadhan, Diana Fajarwati
This research aims to prove the existence of a relationship between all variables that are assumed to occur in Beauty Clinics in the DKI Jakarta area, consisting of the variables High Performance Work System (HPWS), Trust, Job Satisfaction, Affective Commitment and Service Quality. The research approach used in this research is quantitative research. The population in this study were employees who worked in the Beauty Clinic industry in the DKI Jakarta area. The data was collected using a survey method by distributing questionnaires to respondents, namely Beauty Clinic employees in the DKI Jakarta area with a work period of more than 1 year. The questionnaires collected were 210 respondents, the data was then processed using Smart PLS. Partially, theHigh Performance Work System (HPWS) variable has been proven to have a positive effect on Trust, Job Satisfaction and Affective Commitment. Then Trust, Job Satisfaction and Affective commitment have a positive effect on Service Quality. Furthermore, results were obtained regarding the mediating role of Trust, Job Satisfaction and Affective Commitment on the influence of theHigh Performance Work System on Service Quality. Keywords: high performance work system. trust, job satisfaction, affective commitment, service quality
本研究旨在证明雅加达 DKI 地区美容诊所中存在的所有变量之间的关系，这些变量包括高绩效工作系统（HPWS）、信任、工作满意度、情感承诺和服务质量。本研究采用的研究方法是定量研究。研究对象为雅加达 DKI 地区美容诊所行业的员工。数据收集采用了调查法，即向雅加达 DKI 地区工作时间超过 1 年的美容诊所员工发放调查问卷。收集到的问卷有 210 份，然后使用智能 PLS 对数据进行了处理。部分结果表明，高绩效工作系统（HPWS）变量对信任、工作满意度和情感承诺有积极影响。然后，信任、工作满意度和情感承诺又对服务质量产生了积极影响。此外，还得出了信任、工作满意度和情感承诺对高绩效工作体系对服务质量影响的中介作用。 关键词：高绩效工作系统；信任；工作满意度；情感承诺；服务质量
{"title":"The Influence of High Performance Work Systems on Service Quality and the Mediating Role of Trust, Job Satisfaction and Affective Commitment","authors":"Eza Anugerah Ramadhan, Diana Fajarwati","doi":"10.37641/jimkes.v12i1.2344","DOIUrl":"https://doi.org/10.37641/jimkes.v12i1.2344","url":null,"abstract":"This research aims to prove the existence of a relationship between all variables that are assumed to occur in Beauty Clinics in the DKI Jakarta area, consisting of the variables High Performance Work System (HPWS), Trust, Job Satisfaction, Affective Commitment and Service Quality. The research approach used in this research is quantitative research. The population in this study were employees who worked in the Beauty Clinic industry in the DKI Jakarta area. The data was collected using a survey method by distributing questionnaires to respondents, namely Beauty Clinic employees in the DKI Jakarta area with a work period of more than 1 year. The questionnaires collected were 210 respondents, the data was then processed using Smart PLS. Partially, theHigh Performance Work System (HPWS) variable has been proven to have a positive effect on Trust, Job Satisfaction and Affective Commitment. Then Trust, Job Satisfaction and Affective commitment have a positive effect on Service Quality. Furthermore, results were obtained regarding the mediating role of Trust, Job Satisfaction and Affective Commitment on the influence of theHigh Performance Work System on Service Quality. \u0000 \u0000Keywords: high performance work system. trust, job satisfaction, affective commitment, service quality","PeriodicalId":504318,"journal":{"name":"Jurnal Ilmiah Manajemen Kesatuan","volume":"18 89","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140432895","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-30DOI: 10.37641/jimkes.v12i1.2414
Frediyono Zahid, Endang Ruswanti
This research is a quantitative study with a causal relationship to determine the direct influence of electronic word of mouth, brand image, purchase intention and purchase decision as well as determine the indirect influence of electronic word of mouth, brand image, purchase intention and purchase decision on users of skinceuticals products. Data collection was carried out using the information gathering method through a survey with a questionnaire. The population in this study is someone who already uses skinceuticals products, regularly uses skinceuticals products, lives in Jabodetabek and is at least 20 years old. The sampling method used was non-probability sampling with purpose sampling technique. Based on the research results, 6 hypotheses can be accepted, namely Electronic of Mouth (E-WOM) influences brand image, Brand image influences purchasing intentions, Purchase intentions influence purchasing decisions and those that are not accepted Electronic of Mouth (E-WOM) influences purchasing intentions, Electronic of Mouth (E-WOM) influences purchasing decisions. Brand image influences purchasing decisions. Therefore, it is important for skin ceuticals to improve Electronic of Mouth which can improve purchasing decisions. The aim of this research is to determine the direct influence of Electronic word of mouth, brand image, purchase intention and purchase decision and also to determine the indirect influence of Electronic word of mouth, brand image, purchase intention and purchase decision shown to consumers who use skinceuticals products. Keywords: electronic word of mouth,brand image, purchase intention and purchase decision
{"title":"Electronic Word Of Mouth, Brand Image, Purchase Intention And Customer Purchase Decisions For Skinceuticals Users","authors":"Frediyono Zahid, Endang Ruswanti","doi":"10.37641/jimkes.v12i1.2414","DOIUrl":"https://doi.org/10.37641/jimkes.v12i1.2414","url":null,"abstract":"This research is a quantitative study with a causal relationship to determine the direct influence of electronic word of mouth, brand image, purchase intention and purchase decision as well as determine the indirect influence of electronic word of mouth, brand image, purchase intention and purchase decision on users of skinceuticals products. Data collection was carried out using the information gathering method through a survey with a questionnaire. The population in this study is someone who already uses skinceuticals products, regularly uses skinceuticals products, lives in Jabodetabek and is at least 20 years old. The sampling method used was non-probability sampling with purpose sampling technique. Based on the research results, 6 hypotheses can be accepted, namely Electronic of Mouth (E-WOM) influences brand image, Brand image influences purchasing intentions, Purchase intentions influence purchasing decisions and those that are not accepted Electronic of Mouth (E-WOM) influences purchasing intentions, Electronic of Mouth (E-WOM) influences purchasing decisions. Brand image influences purchasing decisions. Therefore, it is important for skin ceuticals to improve Electronic of Mouth which can improve purchasing decisions. The aim of this research is to determine the direct influence of Electronic word of mouth, brand image, purchase intention and purchase decision and also to determine the indirect influence of Electronic word of mouth, brand image, purchase intention and purchase decision shown to consumers who use skinceuticals products. \u0000 \u0000 \u0000Keywords: electronic word of mouth,brand image, purchase intention and purchase decision","PeriodicalId":504318,"journal":{"name":"Jurnal Ilmiah Manajemen Kesatuan","volume":"180 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140483579","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-30DOI: 10.37641/jimkes.v12i1.2209
Amanda Rahmawati, Abdul Haeba Ramli
Determinant of Online Shop Customers Loyalty ______279 Submitted: NOVEMBER 2023 Accepted: JANUARI 2024 This study aims to prove that the relationship between the influence of E-Trust, Perceived Ease Of Use and E-Satisfaction on E-Loyalty is shown to consumers in Tiktok Shop e-commerce. The variables used in this study are E-Trust, Perceived Ease Of Use, E-Satisfaction, and E-Loyalty. The sample selection criteria for this study are Tiktok Shop customers who make purchases through the Tiktok Shop marketplace, use Tiktok Shop regularly for the last 6 months, live in Jakarta, Bogor, Depok, Tangerang, and Bekasi (JABODETABEK) and are 17 years and over. This study uses data analysis techniques, namely Structural Equation Modeling (SEM), with SmartPLS software. Based on the research results, of the 5 hypotheses, 4 hypotheses are accepted, namely E-Trust has a positive effect on E-Satisfaction, Perceived ease of use has a positive effect on E-Satisfaction, E-Satisfaction has a positive effect on E-Loyalty, and Perceived Ease Of Use has a positive effect on E-Loyalty. The contribution of this research is to understand the factors that influence E-satisfaction in the context of Tiktok Shop which can help marketplace companies to create more effective marketing strategies in increasing user satisfaction in the Tiktok Shop application.. Keywords: e-trust, perceived ease of use, e-satisfaction, e-loyalty.
{"title":"E-Trust, Perceived Ease Of Use, E-Satisfaction And E-Loyalty For Users Of The Tiktok Shop Application","authors":"Amanda Rahmawati, Abdul Haeba Ramli","doi":"10.37641/jimkes.v12i1.2209","DOIUrl":"https://doi.org/10.37641/jimkes.v12i1.2209","url":null,"abstract":"\u0000 \u0000 \u0000 \u0000 \u0000 \u0000 \u0000 \u0000Determinant of Online Shop Customers Loyalty \u0000 \u0000 \u0000______279 \u0000 \u0000 \u0000Submitted: \u0000NOVEMBER 2023 \u0000 \u0000 Accepted: \u0000JANUARI 2024 \u0000 \u0000 \u0000 \u0000 \u0000 \u0000 \u0000 \u0000 \u0000This study aims to prove that the relationship between the influence of E-Trust, Perceived Ease Of Use and E-Satisfaction on E-Loyalty is shown to consumers in Tiktok Shop e-commerce. The variables used in this study are E-Trust, Perceived Ease Of Use, E-Satisfaction, and E-Loyalty. The sample selection criteria for this study are Tiktok Shop customers who make purchases through the Tiktok Shop marketplace, use Tiktok Shop regularly for the last 6 months, live in Jakarta, Bogor, Depok, Tangerang, and Bekasi (JABODETABEK) and are 17 years and over. This study uses data analysis techniques, namely Structural Equation Modeling (SEM), with SmartPLS software. Based on the research results, of the 5 hypotheses, 4 hypotheses are accepted, namely E-Trust has a positive effect on E-Satisfaction, Perceived ease of use has a positive effect on E-Satisfaction, E-Satisfaction has a positive effect on E-Loyalty, and Perceived Ease Of Use has a positive effect on E-Loyalty. The contribution of this research is to understand the factors that influence E-satisfaction in the context of Tiktok Shop which can help marketplace companies to create more effective marketing strategies in increasing user satisfaction in the Tiktok Shop application.. \u0000 \u0000Keywords: e-trust, perceived ease of use, e-satisfaction, e-loyalty.","PeriodicalId":504318,"journal":{"name":"Jurnal Ilmiah Manajemen Kesatuan","volume":"14 11","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140485472","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-13DOI: 10.37641/jimkes.v11i3.2329
Zaid Raya Argantara, Nabilatul Fitriyah
This research aims to determine the effect of profit sharing financing, namely mudharabah financing and musyarakah financing, on the financial performance of BCA Syariah Bank with profits in the form of a predetermined profit sharing ratio and losses fully borne by the bank for Mudharabah financing. This research uses a quantitative approach with multiple linear regression techniques which aims to test the hypotheses that have been established. The type of data used is secondary data which indirectly provides data to data collectors. The data analyzed in this research are the Financial Reports for Mudharabah Financing and Musyarakah Financing of BCA Syariah Bank per Quarter of 2014-2021. Data collection techniques use documentation from the official BCA Syariah website. The independent variable in this research is profit sharing financing, namely Mudharabah Financing (X1) and Musyarakah Financing (X2) and the dependent variable is Return on Assets (Y). The data analysis technique used is multiple linear regression analysis using the SPSS 25 application. The research results show that mudharabah financing has a positive and significant effect on ROA. Musyarakah financing has no positive and insignificant effect on ROA. Simultaneously mudharabah financing and musyarakah financing have a positive and significant effect on ROA.
{"title":"The Effect of Profit-Sharing Financing on the Financial Performance of Islamic Banks","authors":"Zaid Raya Argantara, Nabilatul Fitriyah","doi":"10.37641/jimkes.v11i3.2329","DOIUrl":"https://doi.org/10.37641/jimkes.v11i3.2329","url":null,"abstract":"This research aims to determine the effect of profit sharing financing, namely mudharabah financing and musyarakah financing, on the financial performance of BCA Syariah Bank with profits in the form of a predetermined profit sharing ratio and losses fully borne by the bank for Mudharabah financing. This research uses a quantitative approach with multiple linear regression techniques which aims to test the hypotheses that have been established. The type of data used is secondary data which indirectly provides data to data collectors. The data analyzed in this research are the Financial Reports for Mudharabah Financing and Musyarakah Financing of BCA Syariah Bank per Quarter of 2014-2021. Data collection techniques use documentation from the official BCA Syariah website. The independent variable in this research is profit sharing financing, namely Mudharabah Financing (X1) and Musyarakah Financing (X2) and the dependent variable is Return on Assets (Y). The data analysis technique used is multiple linear regression analysis using the SPSS 25 application. The research results show that mudharabah financing has a positive and significant effect on ROA. Musyarakah financing has no positive and insignificant effect on ROA. Simultaneously mudharabah financing and musyarakah financing have a positive and significant effect on ROA.","PeriodicalId":504318,"journal":{"name":"Jurnal Ilmiah Manajemen Kesatuan","volume":"15 11","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139531058","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-01DOI: 10.37641/jimkes.v12i1.2403
Ilham Afiftama, Moechammad Nasir
The purpose of this study was to analyze the effect of brand image, brand trust, customer experience, on brand loyalty in Baberking haircut services. This research method is quantitative. This study uses primary data, namely data obtained directly from respondents through filling out questionnaires. The sampling technique in this study was non probability sampling. The population in this study were all people who used haircuts at Baberking haircut services in Solo Raya. The sample in this study were respondents who had used haircut services at Baberking Solo Raya. The number of samples in this study were 200 respondents. Data analysis in this study is quantitative analysis using Partial Least Square (PLS) analysis. The software used in this research is Smart PLS version 3.0. The results of this study are Based on the results of the analysis and discussion that has been carried out in this study, it is found that brand image has a significant effect on brand loyalty in Barberking Solo Raya haircut services. Brand trust has a significant effect on brand loyalty in Barberking Solo Raya haircut services. Customer experience has a significant effect on brand loyalty at Barberking Solo Raya haircut services.
本研究旨在分析品牌形象、品牌信任度、客户体验对 Baberking 理发服务品牌忠诚度的影响。本研究采用定量研究方法。本研究使用原始数据，即通过填写问卷直接从受访者处获得的数据。本研究的抽样技术为非概率抽样。研究对象是所有在梭罗拉亚的 Baberking 理发店理发的人。本研究的样本是曾在梭罗拉亚 Baberking 理发店理发的受访者。本研究的样本数量为 200 名受访者。 本研究的数据分析采用偏最小平方（PLS）分析法进行定量分析。本研究使用的软件是 Smart PLS 3.0 版。本研究的结果是 根据本研究进行的分析和讨论结果，发现品牌形象对 Barberking Solo Raya 理发服务的品牌忠诚度有显著影响。品牌信任对 Barberking Solo Raya 理发服务的品牌忠诚度有重要影响。客户体验对 Barberking Solo Raya 理发服务的品牌忠诚度有重大影响。
{"title":"The Effect of Brand Image, Brand Trust and Customer Experience on Brand Loyalty","authors":"Ilham Afiftama, Moechammad Nasir","doi":"10.37641/jimkes.v12i1.2403","DOIUrl":"https://doi.org/10.37641/jimkes.v12i1.2403","url":null,"abstract":"The purpose of this study was to analyze the effect of brand image, brand trust, customer experience, on brand loyalty in Baberking haircut services. This research method is quantitative. This study uses primary data, namely data obtained directly from respondents through filling out questionnaires. The sampling technique in this study was non probability sampling. The population in this study were all people who used haircuts at Baberking haircut services in Solo Raya. The sample in this study were respondents who had used haircut services at Baberking Solo Raya. The number of samples in this study were 200 respondents. Data analysis in this study is quantitative analysis using Partial Least Square (PLS) analysis. The software used in this research is Smart PLS version 3.0. The results of this study are Based on the results of the analysis and discussion that has been carried out in this study, it is found that brand image has a significant effect on brand loyalty in Barberking Solo Raya haircut services. Brand trust has a significant effect on brand loyalty in Barberking Solo Raya haircut services. Customer experience has a significant effect on brand loyalty at Barberking Solo Raya haircut services.","PeriodicalId":504318,"journal":{"name":"Jurnal Ilmiah Manajemen Kesatuan","volume":"44 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140526601","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-01DOI: 10.37641/jimkes.v12i1.2402
Wahyu Fitri Febriyanti, Irmawati Irmawati
Consumers not only consider the functional needs of products, but also other values such as personal enjoyment and social values. This research aims to examine the factors influencing sustained purchasing intention among TikTok users in Solo Raya. Within the framework of Utility Value, Hedonic Value, and Social Value, hypotheses are proposed and tested to comprehend the impact of independent variables on purchasing intention, with the mediating role of customer trust. A quantitative method utilizing Partial Least Squares Structural Equation Modeling (PLS-SEM) is employed to analyze data collected through the distribution of closed-ended questionnaires to respondents aged 17-30 who have made purchases via TikTok. The research sample comprises 70 respondents from Solo Raya. This study seeks to provide in-depth insights into consumer behavior in the digital era, specifically focusing on the TikTok platform. Practical implications encompass guidelines for e-commerce practitioners to understand and enhance factors influencing sustained purchasing intention. Additionally, this research contributes to the literature on the influence of values and trust in the context of online purchasing, particularly through social media platforms.
{"title":"The Effect of Utility Value, Hedonic Value and Social Value on Sustainable Purchase Intentions","authors":"Wahyu Fitri Febriyanti, Irmawati Irmawati","doi":"10.37641/jimkes.v12i1.2402","DOIUrl":"https://doi.org/10.37641/jimkes.v12i1.2402","url":null,"abstract":"Consumers not only consider the functional needs of products, but also other values such as personal enjoyment and social values. This research aims to examine the factors influencing sustained purchasing intention among TikTok users in Solo Raya. Within the framework of Utility Value, Hedonic Value, and Social Value, hypotheses are proposed and tested to comprehend the impact of independent variables on purchasing intention, with the mediating role of customer trust. A quantitative method utilizing Partial Least Squares Structural Equation Modeling (PLS-SEM) is employed to analyze data collected through the distribution of closed-ended questionnaires to respondents aged 17-30 who have made purchases via TikTok. The research sample comprises 70 respondents from Solo Raya. This study seeks to provide in-depth insights into consumer behavior in the digital era, specifically focusing on the TikTok platform. Practical implications encompass guidelines for e-commerce practitioners to understand and enhance factors influencing sustained purchasing intention. Additionally, this research contributes to the literature on the influence of values and trust in the context of online purchasing, particularly through social media platforms.","PeriodicalId":504318,"journal":{"name":"Jurnal Ilmiah Manajemen Kesatuan","volume":"201 1-2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140516949","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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