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Business Development Strategy Analysis Using the Business Model Canvas Approach at Genong Farm Madiun 使用 "商业模式画布 "方法分析吉农马迪恩农场的业务发展战略
Pub Date : 2024-07-19 DOI: 10.37641/jimkes.v12i4.2695
Irvan Susanto, Sri Hartono, Tegoeh Hari Abrianto
This research aims to analyze and recommend business development strategies for Genong Farm Madiun using the Business Model Canvas approach. The method used is descriptive qualitative, with data collection through observation, interviews, documentation, and triangulation. Data is analyzed using the Miles and Huberman model, which includes data collection, data reduction, data presentation, and verification. The research results identify that the business model of Genong Farm Madiun encompasses nine elements of the Business Model Canvas: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships, and Cost Structure. Based on this analysis, strategic recommendations are provided for each element to enhance business operational effectiveness and efficiency. This research provides valuable insights into how Genong Farm Madiun can optimize its business model to achieve sustainable growth and increase market competitiveness. The recommendations given are expected to assist Genong Farm Madiun in designing better and more innovative business strategies.
本研究旨在利用 "商业模式画布 "方法,分析并推荐吉农马迪恩农场的业务发展战略。采用的方法是描述性定性方法,通过观察、访谈、文献和三角测量来收集数据。数据分析采用迈尔斯和休伯曼模型,包括数据收集、数据还原、数据展示和验证。研究结果表明,Genong Farm Madiun 的商业模式包含 "商业模式画布 "的九个要素:客户群、价值主张、渠道、客户关系、收入流、关键资源、关键活动、关键合作关系和成本结构。在此分析的基础上,针对每个要素提出了战略建议,以提高业务运营的有效性和效率。这项研究为 Genong Farm Madiun 如何优化其业务模式以实现可持续增长和提高市场竞争力提供了宝贵的见解。所提出的建议有望帮助马甸吉农农场设计出更好、更具创新性的业务战略。
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引用次数: 0
Exploring The Sustained Effects Of Brand Trust On Revisit Intention: An Empirical Study 探索品牌信任对再次访问意向的持续影响:实证研究
Pub Date : 2024-07-17 DOI: 10.37641/jimkes.v12i4.2168
Dody Setyawan, Tantri YanuarRahmat Syah, R. Rojuaniah, Puji Astuti, Edy Suyitno
Brand trust is very important because it can contribute to loyalty in service use and consistent loyalty. The purpose of this study was to examine the effect of Brand l    ove, Self-exspressive, Brand trust, Brand commitment on Revisit intention in health services. This study is a quantitative study using purposive sampling method involving 130 outpatients who live in particular Tangerang and outside Tangerang, with visits about 2-3 times in the last year, and aged 18 years and over. Data analysis used Structural Equation Modeling (SEM). This research produces findings including self-expressive affects Brand love, Brand love affects Brand trust, and Brand commitment, Brand trust has no effect on Brand commitment, Brand trust affects revsit intention. There are several limitations to this study including only using a sample from one hospital, so the results may not be generalizable to other hospitals in Indonesia or other countries, an online questionnaire distribution system and the need to add other variables to expand the findings so that it is hoped that future researchers can fill these gaps. Keywords: Brand love, self-expressive, brand trust, brand commitment, revisit intention, non-BPJS.
品牌信任非常重要,因为它有助于提高服务使用忠诚度和持续忠诚度。本研究的目的是考察品牌忠诚度、自我表现、品牌信任度、品牌承诺对医疗服务中再次就诊意向的影响。本研究是一项定量研究,采用目的性抽样方法,涉及 130 名门诊患者,他们居住在坦格朗和坦格朗以外的地区,在过去一年中就诊约 2-3 次,年龄在 18 岁及以上。数据分析采用结构方程模型(SEM)。本研究得出的结论包括:自我表达影响品牌喜爱度,品牌喜爱度影响品牌信任度和品牌承诺度,品牌信任度对品牌承诺度没有影响,品牌信任度影响重访意向。本研究存在一些局限性,包括只使用了一家医院的样本,因此研究结果可能无法推广到印尼或其他国家的其他医院;使用了在线问卷发放系统;需要添加其他变量来扩展研究结果,因此希望未来的研究人员能够填补这些空白。关键词品牌热爱、自我表达、品牌信任、品牌承诺、重访意向、非 BPJS。
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引用次数: 0
The Influence of Hospitality Marketing Performance On The Lack of Visitors In The Hospitality Business 酒店业营销业绩对酒店业游客流失的影响
Pub Date : 2024-07-17 DOI: 10.37641/jimkes.v12i4.2171
Indah Juneta Miaty, Muslim Muslim, Abdul Haeba Ramli
Hotels are an important part of tourism and a place for anyone to rest. The aim of this research was to determine the influence of facilities, brand image, product quality, promotions and service quality on customer satisfaction and customer loyalty. This type of research is quantitative with a purposive sampling technique distributed through questionnaires to 145 employee respondents to visitors to 4 Star Hotels who live in Tangerang and Bogor. Primary data analysis was carried out using the Structural Equation Modeling (SEM) method. The results of this research show that the 6 (six) proposed hypotheses are accepted, and the promotion variable has the greatest direct influence on customer satisfaction. Based on these findings, it can be seen that the role of facilities, brand image, product quality, promotion and service quality influence customer satisfaction and the level of satisfaction influences customer loyalty in 4 star hotels. Mediationally, it can be seen that the results show negative results for the service quality and service quality variables. product quality on customer loyalty through hotel customer satisfaction. Keywords: image facilities, product and service quality, promotion, customer satisfaction, customer loyalty
酒店是旅游业的重要组成部分,也是任何人休息的地方。本研究旨在确定设施、品牌形象、产品质量、促销和服务质量对客户满意度和客户忠诚度的影响。本研究采用定量研究方法,通过有目的的抽样技术向居住在坦格朗和茂物的四星级酒店的 145 名员工受访者发放问卷。使用结构方程建模(SEM)方法对原始数据进行了分析。研究结果表明,6 项假设均被接受,促销变量对顾客满意度的直接影响最大。基于这些研究结果,可以看出在四星级酒店中,设施、品牌形象、产品质量、促销和服务质量的作用影响顾客满意度,满意度水平影响顾客忠诚度。通过酒店顾客满意度可以看出,结果显示服务质量和服务质量变量对顾客忠诚度有负面影响。关键词:形象设施、产品和服务质量、促销、顾客满意度、顾客忠诚度
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引用次数: 0
Determination of Teacher Performance in Improving Education Quality in the Pandemic Era 确定大流行病时代教师在提高教育质量方面的表现
Pub Date : 2024-07-16 DOI: 10.37641/jimkes.v12i4.2527
Muhammad Fadhlansyah, Indupurnahayu Indupurnahayu, Muhammad Aziz Firdaus
Determining Teacher Performance to Improve the Quality of Education in the Pandemic Era. The problem that is used as the object of research is teacher performance which is seen to have decreased due to the change in the learning system from offline to online. This can cause the quality of education to decline. This research aims to analyze: 1). The Influence of Internal Factors on Teacher Performance. 2). The influence of internal factors on the quality of education. 3). The influence of external factors on teacher performance. 4). The influence of external factors on the quality of education. 5). The influence of teacher performance on the quality of education. 6). The influence of internal factors on the quality of education is mediated by teacher performance. 7). The influence of external factors on the quality of education is mediated by teacher performance. The data collection technique was using a questionnaire given to 85 respondents (teachers) from 3 schools, namely SMA Al Adzkar, SM AI Sinar Cendikia and Sekolah Alam Bintaro. The hypothesis used is Smart PLS ( Partial Least Square ). The research results show that: 1). The statistical value of internal factors on performance is 3.116 with a p value of 0.00 2 and a p value of less than 0.05, so it has a positive effect on teacher performance. 2). The statistical t value of internal factors on the quality of education is 3.277, the p value is 0.001 and the p value is more than 0.05, then positive influence on the quality of education. 3). The statistical t value of external factors on teacher performance is 2.561 with a p value of 0.011 or less than 0.05, so it has a positive effect on teacher performance. 4). The statistical value of external factors on the quality of education is 3.920 with a p value of 0.000 or a p value of more than 0.05, so it has a positive effect on the quality of education. 5). The statistical t value of teacher performance on the quality of education is equal to a p value of 0.022, so teacher performance has a positive effect on the quality of education. 6). The VAF value is 0.598, this shows that teacher performance is a partial mediator in the relationship between internal factors and the quality of education. 7). The VAF value is 0.631, this shows that teacher performance is a partial mediator in the relationship between external factors and the quality of education. The research conclusion is that, 1). There is a positive and significant influence of f actors internal on teacher performance. 2). There is a positive and significant influence of internal factors on the quality of education. 3). There is positive and significant influence external factors on teacher performance. 4) There is a positive and significant influence external factors on the quality of education. 5). There is a positive and significant influence on teacher performance to quality of education. 6) There is a positive and significant influence between internal factors on the quality of educ
确定教师绩效,提高大流行时代的教育质量。作为研究对象的问题是,由于学习系统从线下转变为线上,教师的绩效有所下降。这会导致教育质量下降。本研究旨在分析1).内部因素对教师绩效的影响。2).内部因素对教育质量的影响。3).外部因素对教师绩效的影响。4).外部因素对教育质量的影响。5).教师表现对教育质量的影响。6).内部因素对教育质量的影响以教师绩效为中介。7).外部因素对教育质量的影响以教师绩效为中介。数据收集技术采用问卷调查的方式,85 名受访者(教师)分别来自三所学校,即 SMA Al Adzkar、SM AI Sinar Cendikia 和 Sekolah Alam Bintaro。使用的假设是智能 PLS(部分最小平方)。研究结果表明1).内部因素对绩效的统计值为 3.116,P 值为 0.00 2,P 值小于 0.05,因此对教师绩效有积极影响。2).内部因素对教育质量的统计 t 值为 3.277,p 值为 0.001,p 值大于 0.05,则对教育质量有正向影响。3).外部因素对教师绩效的统计 t 值为 2.561,p 值为 0.011,小于 0.05,则对教师绩效有积极影响。4).外部因素对教育质量的统计 t 值为 3.920,p 值为 0.000 或大于 0.05,因此它对教育质量有正向影响。5).教师绩效对教育质量的统计 t 值等于 0.022,P 值为 0.022,因此教师绩效对教育质量有正向影响。6).VAF 值为 0.598,这表明教师绩效是内部因素与教育质量之间关系的部分中介。7).VAF 值为 0.631,这表明教师绩效是外部因素与教育质量之间关系的部分中介。研究结论是:1).内部因素对教师绩效有积极而重要的影响。2).内部因素对教育质量有积极而重要的影响。3).外部因素对教师绩效有积极而重要的影响。4). 外部因素对教育质量有积极而重要的影响。5).教师绩效对教育质量有积极而重要的影响。6) 以教师绩效为中介,内部因素对教育质量有积极而重要的影响。7).7). 外部因素对教育质量有积极的重要影响,教师绩效是中介。
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引用次数: 0
The Influence Of Experience, Satisfaction And Service Quality On Word Of Mouth Intentions And Customer Loyalty 体验、满意度和服务质量对口碑传播意愿和客户忠诚度的影响
Pub Date : 2024-07-16 DOI: 10.37641/jimkes.v12i4.2605
Sutriani Sutriani, Muslim Muslim, Abdul Haeba Ramli
Customer satisfaction is very important for business because high customer satisfaction will increase company profits. The aim of this research is to examine service quality, where positive service quality has major implications for customer assessment, has an impact on customer satisfaction and customer satisfaction itself has an influence on customer loyalty and word of mouth intentions. This research used a purposive sampling method involving 150 non-local fashion brand customers from Tangerang and Jakarta. Data analysis uses Structural Equation Modeling (SEM). This research produces findings including that customer experience has a negative effect on customer loyalty, service quality has a positive effect on customer satisfaction which ultimately has a positive effect on customer loyalty and word of mouth intentions. There are several limitations to this research, including only using one industry as the research object, an online questionnaire distribution system and the need to add other variables to expand the findings so that it is hoped that future researchers can fill these gaps.Keywords: Customer Satisfaction, Customer Experience, Service Quality, Customer loyalty, Word Of Mouth (WOM)
客户满意度对企业非常重要,因为客户满意度高会增加企业利润。本研究的目的是考察服务质量,其中积极的服务质量对客户评估有重要影响,对客户满意度有影响,而客户满意度本身又对客户忠诚度和口碑意向有影响。本研究采用目的性抽样方法,涉及来自坦格朗和雅加达的 150 名非本地时尚品牌顾客。数据分析采用结构方程模型(SEM)。本研究得出的结论包括:客户体验对客户忠诚度有负面影响,服务质量对客户满意度有正面影响,而客户满意度最终对客户忠诚度和口碑意向有正面影响。本研究存在一些局限性,包括仅使用一个行业作为研究对象、在线问卷发放系统以及需要添加其他变量来扩展研究结果,因此希望未来的研究人员能够填补这些空白:客户满意度、客户体验、服务质量、客户忠诚度、口碑(WOM)
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引用次数: 0
Influence Debt To Equity Ratio and Current Ratio On Profit Growth Of Building Construction Companies Listed On The Indonesian Stock Exchange In 2020 债务权益比和流动比率对 2020 年印尼证券交易所上市建筑施工公司利润增长的影响
Pub Date : 2024-05-05 DOI: 10.37641/jimkes.v12i3.2452
Ichwan Rahmanu Widjaja, Feni Marnilin, Rahmat Irawan
The main motive of investors in investing capital into one or several companies is to obtain profits (profit/return). Investors can find out whether the company is able to provide the expected benefits or returns by measuring management performance within the company. When investing, investors can measure financial performance through the profits generated by the company. Profit is the company's main source to maintain its survival. Profit growth is a change in the percentage increase in profits obtained by the company. In this research, the leverage ratios used are the Debt-to-Equity Ratio (DER) and Current Ratio (CR) on Profit Growth. The sample used in this research used a purposive sampling method, namely the annual financial reports of Building Construction Companies on the BEI in 2020 as many as 12 companies. The results of this research show that the Partial Debt to Equity Ratio (DER) has a negative and significant effect on Profit Growth, while the Current Ratio (CR) has a negative and insignificant effect on Profit Growth. Keywords : Debt to Equity Ratio (THE),Current Ratio (CR), Profit Growth
投资者向一家或多家公司投资的主要动机是获取利润(利润/回报)。投资者可以通过衡量公司内部的管理绩效来了解公司是否能够提供预期的收益或回报。在投资时,投资者可以通过公司产生的利润来衡量财务业绩。利润是公司维持生存的主要来源。利润增长是指公司获得的利润增长百分比的变化。本研究中使用的杠杆比率是债务权益比率(DER)和利润增长的流动比率(CR)。本研究使用的样本采用了目的性抽样方法,即 2020 年北京工业大学建筑施工企业的年度财务报告,多达 12 家公司。研究结果表明,部分资产负债率(DER)对利润增长的影响为负且显著,而流动比率(CR)对利润增长的影响为负且不显著。关键词 :债务权益比(THE)、流动比率(CR)、利润增长
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引用次数: 0
Satisfaction Analysis Of The Bogor Pulo Armyn Community Health Center Website Users Using The End User Computing Satisfaction Method 使用最终用户计算满意度方法分析茂物 Pulo Armyn 社区健康中心网站用户的满意度
Pub Date : 2024-05-05 DOI: 10.37641/jimkes.v12i3.2343
Yanto Hermawan, Nurul Hidayah
Public health center is facility service organizing health​ effort health society and efforts health individual level First with more prioritize effort promotive and preventive , for reach degrees health community in the work area . One of The health centers in Bogor City are: Public health center Pulo Armyn Bogor City, where Public health center the using the website as a media provider information related service Public health center . For know level satisfaction user end to a website, then need did it study about analysis level satisfaction user end from that website. Researcher do analysis related level satisfaction user at the end of the website using the End User Computing Satisfaction Method with 6 indicators in the his that is regarding Content, Accuracy, Format, Ease of Use, Timeliness. Data collection is carried out with spread questionnaire to employees and residents who live there place live in the Bogor City area, distribution questionnaire done for 2 weeks with total respondent data namely 107 users . Data obtained tabulated with compile to in table and calculated magnitude percentage its , validity test and reliability test his with using Rstudio tools. Result of research that has been done showing that 57 users feel satisfied with amount percentage 53.3%. Followed with 34 users feel No satisfied with percentage 31.8 %, 14 users feel very satisfied with amount percentage 13.1% and 2 users feel very not satisfied with amount percentage 1.9%.Keywords : Analysis​ Satisfaction , End User Computing Satisfaction , Website Public health center
公共卫生中心是组织卫生工作的设施服务,卫生社会和卫生个人层面的工作首先优先考虑促进和预防工作,以达到工作区域内卫生社区的程度。茂物市的其中一个保健中心是茂物市的公共健康中心Pulo Armyn,其中公共健康中心使用网站作为媒体提供信息相关服务的公共健康中心。为了解用户对网站的满意程度,需要对该网站的用户满意程度进行分析研究。研究人员使用最终用户计算满意度方法对网站的用户终端满意度进行了分析,其中包含 6 个指标,即内容、准确性、格式、易用性和及时性。数据收集是通过向茂物市辖区内的员工和居民发放调查问卷的方式进行的,调查问卷的发放历时两周,受访者共计 107 名用户。获得的数据通过 Rstudio 工具编制成表格并计算其百分比、有效性测试和可靠性测试。研究结果显示,57 名用户感到满意,满意度为 53.3%。其次是 34 位用户对数量百分比感到不满意,占 31.8%;14 位用户对数量百分比感到非常满意,占 13.1%;2 位用户对数量百分比感到非常不满意,占 1.9%:分析满意度、最终用户计算满意度、网站公共卫生中心
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引用次数: 0
ARCH/GARCH Analysis: Estimating Beef Price Volatility in Indonesia ARCH/GARCH 分析:估算印度尼西亚牛肉价格的波动性
Pub Date : 2024-03-30 DOI: 10.37641/jimkes.v12i2.2455
Atikah Fajriyah Mubarok, K. Komalawati, Agus Setiadi
This study analyses the volatility of beef prices in Indonesia, a strategic commodity that significantly impacts the welfare of producers and consumers. The sustained and erratic price fluctuations pose an economic risk to producers and threaten farmers' economic stability. ARCH / GARCH models were used to analyze daily beef price data from 10 July 2017 to 31 December 2023, obtained from the National Strategic Food Price Information Centre of Bank Indonesia. The GARCH (2,2) model is the most suitable for estimating the volatility of beef prices in Indonesia, with low and sustainable volatility in the long run. Factors that affect this volatility include feeder cattle and beef imports, exchange rates, livestock diseases, the COVID-19 pandemic, and government policies such as PPKM and PSBB during the new normal era. Important events such as Ramadan, Eid al-Fitr, Christmas, and New Year also influence price volatility of beef. This research aims to assist the government to design more effective market stabilization policies in the short, medium, and long term period.Keywords: beef, ARCH/GARCH, price volatility, fluctuation
本研究分析了印度尼西亚牛肉价格的波动情况,牛肉是一种对生产者和消费者福利有重大影响的战略商品。持续且不稳定的价格波动给生产者带来了经济风险,威胁着农民的经济稳定。本文使用 ARCH / GARCH 模型分析了从印度尼西亚银行国家战略食品价格信息中心获得的 2017 年 7 月 10 日至 2023 年 12 月 31 日的每日牛肉价格数据。GARCH(2,2)模型最适合估算印尼牛肉价格的波动性,其波动性较低且长期可持续。影响这种波动的因素包括饲料牛和牛肉进口、汇率、牲畜疾病、COVID-19 大流行病以及新常态时期的 PPKM 和 PSBB 等政府政策。斋月、开斋节、圣诞节和新年等重要事件也会影响牛肉的价格波动。本研究旨在帮助政府制定更有效的短期、中期和长期市场稳定政策。 关键词:牛肉、ARCH/GARCH、价格波动、波动性
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引用次数: 0
The Effect of Web Design Quality and E-Trust on Repurchase Intention of Shopee Users 网页设计质量和电子信任对 Shopee 用户重购意向的影响
Pub Date : 2024-03-19 DOI: 10.37641/jimkes.v12i2.2467
Wahyu Setiyoning Budi, Puji Isyanto, Asep Darojatul Romli
This study aims to examine the effect of web design quality and e-trust on repurchase intention. The design of this study uses a quantitative method of population of shopee users at Buana Perjuangan University, with 172 students of Management study program in the period April to August 2023. Data collection through the google form questionnaire. Data processing in this study used Partial Least Square (PLS) based Structural Equation Model (SEM) analysis. The web design Quality variable has a value greater than 0.05. Both are below the significance level of 1.987. This shows that the main speculation which states that there is an impact of web design quality on repurchase intention is not proven. The e-trust variable has a p-value of 0.000 below 0.05. This shows that the second hypothesis that e-trust has an effect on repurchase is proven.
本研究旨在探讨网页设计质量和电子信任对再次购买意愿的影响。本研究采用定量方法,研究对象为Buana Perjuangan大学的shopee用户,共有172名管理专业的学生,时间跨度为2023年4月至8月。通过谷歌问卷收集数据。本研究的数据处理采用了基于结构方程模型(SEM)分析的偏最小二乘法(PLS)。网页设计质量变量的值大于 0.05。两者均低于显著性水平 1.987。这表明,"网页设计质量对再购买意向有影响 "这一主要推测没有得到证实。电子信任变量的 p 值为 0.000,低于 0.05。这表明 "电子信任对再次购买有影响 "的第二个假设得到了证实。
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引用次数: 0
Application of Google My Business to Increase the Number of Customers 应用 Google My Business 增加客户数量
Pub Date : 2024-03-18 DOI: 10.37641/jimkes.v12i2.2462
Riki Riki, Netti Nurlenawatii, Flora Patricia Angela
The aim of this research is to find out the level of use of Google My Business in increasing the number of customers at the RJK Motor Karawang car repair shop. Based on research results, it shows that the level of use of Google My Business in increasing the number of sales customers before the Covid 19 pandemic was said to be very good. Promotion is also an element that needs to be considered. The success of a promotional activity carried out by a company is greatly influenced by promotional mix variables. Selection of appropriate, efficient and effective promotional mix variables is the main key to a company's promotional activities. The promotional mix carried out at the RJK Motor Karawang car repair shop is personal selling. Meanwhile, personal selling involves seeking orders from government and private agencies. So there is a positive relationship between promotional activities carried out and the value of sales of services obtained. The higher the value used, the higher the sales value obtained. Because there is a strong relationship between promotional costs and sales value, the RJK Motor Karawang car repair shop should create attractive promotional activities and increase its promotional activities. The research results show that the use of Google My Business in increasing the number of consumers has a high willingness to create increased promotions also makes the company better.
本研究的目的是了解 "谷歌我的业务 "在增加卡拉旺 RJK 汽车修理厂客户数量方面的使用水平。研究结果表明,在 Covid 19 大流行之前,Google My Business 在增加销售客户数量方面的使用水平非常好。促销也是一个需要考虑的因素。公司开展的促销活动成功与否在很大程度上受促销组合变量的影响。选择适当、高效和有效的促销组合变量是公司促销活动的主要关键。RJK Motor Karawang 汽车修理厂开展的促销组合是个人销售。同时,个人销售涉及从政府和私人机构寻求订单。因此,开展的促销活动与获得的服务销售价值之间存在正相关关系。使用的价值越高,获得的销售价值就越高。由于促销成本与销售价值之间存在密切关系,因此 RJK 汽车卡拉旺汽车修理厂应创造有吸引力的促销活动,并增加促销活动。研究结果表明,使用谷歌我的企业在增加消费者数量方面有很高的意愿,创造更多的促销活动也能使公司更好地发展。
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引用次数: 0
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Jurnal Ilmiah Manajemen Kesatuan
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