Pub Date : 2024-01-01DOI: 10.37641/jimkes.v12i1.2388
Putri Nur Hidayati Wicaksono, M. Mardi, Dwi Kismayanti Respati
The high level of poverty and low entrepreneurship ratio in Indonesia have encouraged the government to increase the number of young entrepreneurs. By focusing on students of the Jakarta State University Entrepreneurial Student Program (Program Mahasiswa Wirausaha/PMW), this research aims to explore the influence of entrepreneurial motives, family environment, and financial literacy on entrepreneurial intensity. quantitative and uses survey research methods. This research uses dependent variables and independent variables. The results of quantitative research with 165 respondents show that partially entrepreneurial motives and family environment have a positive and significant influence on students' entrepreneurial intensity. Research recommends the need for entrepreneurship development programs that can strengthen entrepreneurial motives and create a family environment that supports student entrepreneurial activities. Although financial literacy has not been proven to have a significant effect, research highlights the importance of paying attention to other aspects that may be more dominant in motivating students to become young entrepreneurs. These findings provide a basis for development policies and educational programs that are more effective in increasing the intensity of entrepreneurship among students, so that they can make a positive contribution to the economy and reduce poverty levels.
{"title":"The Influence of Entrepreneurial Motives, Family Environment and Financial Literacy on Entrepreneurial Intentions","authors":"Putri Nur Hidayati Wicaksono, M. Mardi, Dwi Kismayanti Respati","doi":"10.37641/jimkes.v12i1.2388","DOIUrl":"https://doi.org/10.37641/jimkes.v12i1.2388","url":null,"abstract":"The high level of poverty and low entrepreneurship ratio in Indonesia have encouraged the government to increase the number of young entrepreneurs. By focusing on students of the Jakarta State University Entrepreneurial Student Program (Program Mahasiswa Wirausaha/PMW), this research aims to explore the influence of entrepreneurial motives, family environment, and financial literacy on entrepreneurial intensity. quantitative and uses survey research methods. This research uses dependent variables and independent variables. The results of quantitative research with 165 respondents show that partially entrepreneurial motives and family environment have a positive and significant influence on students' entrepreneurial intensity. Research recommends the need for entrepreneurship development programs that can strengthen entrepreneurial motives and create a family environment that supports student entrepreneurial activities. Although financial literacy has not been proven to have a significant effect, research highlights the importance of paying attention to other aspects that may be more dominant in motivating students to become young entrepreneurs. These findings provide a basis for development policies and educational programs that are more effective in increasing the intensity of entrepreneurship among students, so that they can make a positive contribution to the economy and reduce poverty levels.","PeriodicalId":504318,"journal":{"name":"Jurnal Ilmiah Manajemen Kesatuan","volume":"30 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140524190","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In the contemporary educational landscape, online platforms have become crucial in assessing student satisfaction, which is an essential indicator of educational quality. This study investigates student satisfaction at private universities in Surabaya, Indonesia, through the lens of online text reviews. Utilizing a dataset of 1548 reviews, this research employs a co-occurrence network analysis to identify key factors influencing student perceptions. Our findings reveal that aspects such as campus facilities, quality of education, and economic considerations significantly impact satisfaction levels. The implications of these insights are substantial for institutional strategies aimed at improving student experience and enhancing educational outcomes. The study contributes to the understanding of student satisfaction in a digital era, highlighting the role of online reviews in shaping educational improvement efforts.
{"title":"University Student Satisfaction: Online Text Review of Private University in Surabaya","authors":"Endang Noerhartati, Rianmahardhika Sahid Budiharseno","doi":"10.37641/jimkes.v12i1.2454","DOIUrl":"https://doi.org/10.37641/jimkes.v12i1.2454","url":null,"abstract":"In the contemporary educational landscape, online platforms have become crucial in assessing student satisfaction, which is an essential indicator of educational quality. This study investigates student satisfaction at private universities in Surabaya, Indonesia, through the lens of online text reviews. Utilizing a dataset of 1548 reviews, this research employs a co-occurrence network analysis to identify key factors influencing student perceptions. Our findings reveal that aspects such as campus facilities, quality of education, and economic considerations significantly impact satisfaction levels. The implications of these insights are substantial for institutional strategies aimed at improving student experience and enhancing educational outcomes. The study contributes to the understanding of student satisfaction in a digital era, highlighting the role of online reviews in shaping educational improvement efforts.","PeriodicalId":504318,"journal":{"name":"Jurnal Ilmiah Manajemen Kesatuan","volume":"19 1-2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140524223","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-01DOI: 10.37641/jimkes.v12i1.2398
Rizky Herdian Syah
This research aims to analyze employment planning in the school environment, including analysis of activities and workload, as well as evaluation of recruitment, selection, training and development of teaching staff. Research background shows that good workforce planning can improve school efficiency and effectiveness. The research method used is analysis of activity and workload data, as well as evaluation of teacher recruitment, selection, training and development. The research results show that workforce planning is more focused on academic and non-academic aspects in recruitment and selection, with less emphasis on behavior change through training. Evaluations are carried out periodically, but there are gaps in program progress and implementation. The implications of these findings indicate the need for increased focus on aspects of behavior change in teacher training and development programs as well as improvements in the assessment and implementation of employment evaluations in schools.
{"title":"Organizational Behavior Management in Creating Competent Human Resources","authors":"Rizky Herdian Syah","doi":"10.37641/jimkes.v12i1.2398","DOIUrl":"https://doi.org/10.37641/jimkes.v12i1.2398","url":null,"abstract":"This research aims to analyze employment planning in the school environment, including analysis of activities and workload, as well as evaluation of recruitment, selection, training and development of teaching staff. Research background shows that good workforce planning can improve school efficiency and effectiveness. The research method used is analysis of activity and workload data, as well as evaluation of teacher recruitment, selection, training and development. The research results show that workforce planning is more focused on academic and non-academic aspects in recruitment and selection, with less emphasis on behavior change through training. Evaluations are carried out periodically, but there are gaps in program progress and implementation. The implications of these findings indicate the need for increased focus on aspects of behavior change in teacher training and development programs as well as improvements in the assessment and implementation of employment evaluations in schools.","PeriodicalId":504318,"journal":{"name":"Jurnal Ilmiah Manajemen Kesatuan","volume":"134 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140525601","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-01DOI: 10.37641/jimkes.v12i1.2480
Dheanita Sekarini Octanisa, A. Palestho, Yunisti Pratiwi
The tourism industry is one of the largest industries globally in the world both in terms of the number of actors and the money circulating in it. It was recorded that around 1.50 billion world tourists traveled in 2019. This research aims to know the tourism development strategies in Menganti Beach based on the level of tourist satisfaction. his research is based on descriptive quantitative method. The data used in this study are qualitative and quantitative data that obtained through literature study, observation, interviews and questionnaires to 100 respondents who had experienced on visiting Menganti Beach. Data were analyzed using Importance Performance Analysis (IPA) and supported by descriptive analysis methods. The results showed that the development strategy is formulated by improving the performance of quadrant I elements that are also the weaknesses of the destination, maintaining the elements of quadrant II which are also the strengths of the destination, and paying attention to the opportunities and threats that the destination has. The development strategy is broadly emphasized on the aspects of strengthening, developing and packaging tourist attractions, maintaining infrastructure performance, improving the quality and quantity of tourism supporting facilities, increasing marketing (promotion), improving the quality of human resources in the field of tourism services, improving organizational and governance systems and developing partnership relation.
{"title":"Tourism Development Strategies in Menganti Beach, Kebumen","authors":"Dheanita Sekarini Octanisa, A. Palestho, Yunisti Pratiwi","doi":"10.37641/jimkes.v12i1.2480","DOIUrl":"https://doi.org/10.37641/jimkes.v12i1.2480","url":null,"abstract":"The tourism industry is one of the largest industries globally in the world both in terms of the number of actors and the money circulating in it. It was recorded that around 1.50 billion world tourists traveled in 2019. This research aims to know the tourism development strategies in Menganti Beach based on the level of tourist satisfaction. his research is based on descriptive quantitative method. The data used in this study are qualitative and quantitative data that obtained through literature study, observation, interviews and questionnaires to 100 respondents who had experienced on visiting Menganti Beach. Data were analyzed using Importance Performance Analysis (IPA) and supported by descriptive analysis methods. The results showed that the development strategy is formulated by improving the performance of quadrant I elements that are also the weaknesses of the destination, maintaining the elements of quadrant II which are also the strengths of the destination, and paying attention to the opportunities and threats that the destination has. The development strategy is broadly emphasized on the aspects of strengthening, developing and packaging tourist attractions, maintaining infrastructure performance, improving the quality and quantity of tourism supporting facilities, increasing marketing (promotion), improving the quality of human resources in the field of tourism services, improving organizational and governance systems and developing partnership relation.","PeriodicalId":504318,"journal":{"name":"Jurnal Ilmiah Manajemen Kesatuan","volume":"17 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140518839","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-01DOI: 10.37641/jimkes.v12i1.2431
Arya Fadh Mubaraq, M. Kamaluddin, Ruslan Ruslan
Satisfactory performance does not occur automatically, therefore an assessment of the work carried out by employees is required. The purpose of this research is to test and analyze the influence of HR development on employee work ethic, HR development on employee performance, work ability on employee work ethic, work ability on employee performance, work ethic on employee performance, the role of work ethic in mediating the influence of human resource development on employee performance and the role of work ethic in mediating the influence of ability on employee performance. This research was conducted at BPPW, BPJN and BP2JK Southeast Sulawesi. The number of respondents to this research was 183 people, consisting of 59 BPPW employees, 100 BPJN employees and 24 BP2JK Southeast Sulawesi employees. This research uses quantitative descriptive analysis methods. The results of the research are; HR development has a positive and significant effect on employee work ethic, HR development has a positive and significant effect on employee performance, Work ability has a positive and significant effect on employee work ethic, Work ability has a positive and significant effect on employee performance, Work ethic has a positive and significant effect on performance employees, work ethic can mediate the influence of human resource development on employee performance, work ethic can mediate the influence of work ability on employee performance.
{"title":"The Effect of Human Resource Development, Work Capability on Work Ethic and Employee Performance","authors":"Arya Fadh Mubaraq, M. Kamaluddin, Ruslan Ruslan","doi":"10.37641/jimkes.v12i1.2431","DOIUrl":"https://doi.org/10.37641/jimkes.v12i1.2431","url":null,"abstract":"Satisfactory performance does not occur automatically, therefore an assessment of the work carried out by employees is required. The purpose of this research is to test and analyze the influence of HR development on employee work ethic, HR development on employee performance, work ability on employee work ethic, work ability on employee performance, work ethic on employee performance, the role of work ethic in mediating the influence of human resource development on employee performance and the role of work ethic in mediating the influence of ability on employee performance. This research was conducted at BPPW, BPJN and BP2JK Southeast Sulawesi. The number of respondents to this research was 183 people, consisting of 59 BPPW employees, 100 BPJN employees and 24 BP2JK Southeast Sulawesi employees. This research uses quantitative descriptive analysis methods. The results of the research are; HR development has a positive and significant effect on employee work ethic, HR development has a positive and significant effect on employee performance, Work ability has a positive and significant effect on employee work ethic, Work ability has a positive and significant effect on employee performance, Work ethic has a positive and significant effect on performance employees, work ethic can mediate the influence of human resource development on employee performance, work ethic can mediate the influence of work ability on employee performance.","PeriodicalId":504318,"journal":{"name":"Jurnal Ilmiah Manajemen Kesatuan","volume":"16 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140518341","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-01DOI: 10.37641/jimkes.v12i1.2404
Erlans Firman Susanto, D. Pandjaitan
The growth of the tourism sector in Indonesia, particularly in the fast-food restaurant industry, has created significant investment opportunities. The phenomenon of lifestyle changes in urban communities, where time is a crucial factor, has driven interest in convenient and easily accessible fast-food. McDonald's, as a key player in this industry, continues to develop adaptive marketing strategies by introducing innovations and attractive promotions. Customer trust and satisfaction are the keys to maintaining and expanding market share. This research aims to investigate the influence of trust on customer satisfaction and loyalty, and whether trust affects customer loyalty through customer satisfaction, focusing on McDonald's consumers in Bandar Lampung. A quantitative research method with a deductive approach was employed, and a sample of 110 respondents was selected using purposive sampling. Data analysis involved statistical methods and the Smartpls 4.0 application. The research results indicate that trust has a positive and significant impact on customer satisfaction and loyalty. The implications of these findings provide insights for companies, especially McDonald's, to enhance customer trust and satisfaction in efforts to maintain competitiveness in the competitive fast-food industry.
{"title":"The Effect of Trust on Customer Loyalty through Customer Satisfaction","authors":"Erlans Firman Susanto, D. Pandjaitan","doi":"10.37641/jimkes.v12i1.2404","DOIUrl":"https://doi.org/10.37641/jimkes.v12i1.2404","url":null,"abstract":"The growth of the tourism sector in Indonesia, particularly in the fast-food restaurant industry, has created significant investment opportunities. The phenomenon of lifestyle changes in urban communities, where time is a crucial factor, has driven interest in convenient and easily accessible fast-food. McDonald's, as a key player in this industry, continues to develop adaptive marketing strategies by introducing innovations and attractive promotions. Customer trust and satisfaction are the keys to maintaining and expanding market share. This research aims to investigate the influence of trust on customer satisfaction and loyalty, and whether trust affects customer loyalty through customer satisfaction, focusing on McDonald's consumers in Bandar Lampung. A quantitative research method with a deductive approach was employed, and a sample of 110 respondents was selected using purposive sampling. Data analysis involved statistical methods and the Smartpls 4.0 application. The research results indicate that trust has a positive and significant impact on customer satisfaction and loyalty. The implications of these findings provide insights for companies, especially McDonald's, to enhance customer trust and satisfaction in efforts to maintain competitiveness in the competitive fast-food industry.","PeriodicalId":504318,"journal":{"name":"Jurnal Ilmiah Manajemen Kesatuan","volume":"90 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140522219","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-01DOI: 10.37641/jimkes.v12i1.2340
Astri Friday Nova Anggara, Yolanda Masnita
Society competes fiercely to produce the best goods and attract customers with various strategies and methods. Due to high demand, the same phenomenon also occurs in Indonesia, especially in the culinary sector. The food and beverage industry in Indonesia experienced an increase from 2020 to 2021 by 2.54 percent to IDR 775.1 trillion, the Central Statistics Agency (BPS) reported that the national food and beverage industry's gross domestic product (GDP) based on current prices (ADHB) was IDR 1.12 quadrillion in 2021. The type of research used in this research is a quantitative research approach. Data collection was carried out through a Google Form survey tool using the convenience sampling method and structural equation modeling (PLS) which was distributed to 121 respondents. The analysis carried out validity, reliability, Goodness-of-Fit and hypothesis testing. The research results show that there is a positive and significant relationship between the utilitarian function, knowledge and religiosity with Attitude Towards Advertising. Apart from that, this research shows that there is a positive and significant relationship between Attitude Towards Advertising and Retailer Brand on Customer Purchase Intentions. This research also shows that attitude towards advertising can mediate religiosity and knowledge on customer purchase intention.
{"title":"Functional Theory of the Development of Religiosity and Knowledge on Intention to Purchase Bubble Tea Drinks in Indonesia","authors":"Astri Friday Nova Anggara, Yolanda Masnita","doi":"10.37641/jimkes.v12i1.2340","DOIUrl":"https://doi.org/10.37641/jimkes.v12i1.2340","url":null,"abstract":"Society competes fiercely to produce the best goods and attract customers with various strategies and methods. Due to high demand, the same phenomenon also occurs in Indonesia, especially in the culinary sector. The food and beverage industry in Indonesia experienced an increase from 2020 to 2021 by 2.54 percent to IDR 775.1 trillion, the Central Statistics Agency (BPS) reported that the national food and beverage industry's gross domestic product (GDP) based on current prices (ADHB) was IDR 1.12 quadrillion in 2021. The type of research used in this research is a quantitative research approach. Data collection was carried out through a Google Form survey tool using the convenience sampling method and structural equation modeling (PLS) which was distributed to 121 respondents. The analysis carried out validity, reliability, Goodness-of-Fit and hypothesis testing. The research results show that there is a positive and significant relationship between the utilitarian function, knowledge and religiosity with Attitude Towards Advertising. Apart from that, this research shows that there is a positive and significant relationship between Attitude Towards Advertising and Retailer Brand on Customer Purchase Intentions. This research also shows that attitude towards advertising can mediate religiosity and knowledge on customer purchase intention.","PeriodicalId":504318,"journal":{"name":"Jurnal Ilmiah Manajemen Kesatuan","volume":"135 40","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139537300","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-01DOI: 10.37641/jimkes.v12i1.2380
Inda D G Karosa, M. Soleman, Ikrima M Mustafa
Human Resources (HR) are assets that are very necessary for every organization in its efforts to achieve its goals. HR plays an important role in various organizational activities. Job satisfaction, which includes employee attitudes towards work, involves factors such as the work situation, cooperation between co-workers, acceptance of work challenges, and consideration of physical and psychological aspects. The aim of this research is to analyze the influence of compensation and job satisfaction on the performance of Waste Transporters at the Environmental Service. This research uses quantitative research methods using primary and secondary data. The sampling technique used was purposive sampling. Primary data was collected through questionnaires and interviews conducted with 102 research respondents. Secondary data sources include information from journals, books, and data obtained from the Ternate City Environmental Service. The research timeline starts from July 2023 to September 2023. The test results show that the job satisfaction variable has a negative and significant effect on labor performance. This suggests that addressing and increasing job satisfaction may be important for improving overall labor performance.
{"title":"The Effect of Compensation and Job Satisfaction on Performance of Waste Transporters at the Environmental Service in Ternate City","authors":"Inda D G Karosa, M. Soleman, Ikrima M Mustafa","doi":"10.37641/jimkes.v12i1.2380","DOIUrl":"https://doi.org/10.37641/jimkes.v12i1.2380","url":null,"abstract":"Human Resources (HR) are assets that are very necessary for every organization in its efforts to achieve its goals. HR plays an important role in various organizational activities. Job satisfaction, which includes employee attitudes towards work, involves factors such as the work situation, cooperation between co-workers, acceptance of work challenges, and consideration of physical and psychological aspects. The aim of this research is to analyze the influence of compensation and job satisfaction on the performance of Waste Transporters at the Environmental Service. This research uses quantitative research methods using primary and secondary data. The sampling technique used was purposive sampling. Primary data was collected through questionnaires and interviews conducted with 102 research respondents. Secondary data sources include information from journals, books, and data obtained from the Ternate City Environmental Service. The research timeline starts from July 2023 to September 2023. The test results show that the job satisfaction variable has a negative and significant effect on labor performance. This suggests that addressing and increasing job satisfaction may be important for improving overall labor performance.","PeriodicalId":504318,"journal":{"name":"Jurnal Ilmiah Manajemen Kesatuan","volume":"10 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140516339","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-01DOI: 10.37641/jimkes.v12i1.2399
Mohammad Bryan Nizarikhutama, Sri Murwanti
Business competition for the products or goods sold. Companies utilize existing resources to obtain superior products. With these resources obtained, you can improve the quality of human resources to meet company needs. The purpose of this research is to analyze whether digital marketing and product quality can influence consumer purchasing decisions on 3Second products in Solo Raya. This research is a quantitative research using a non-probability sampling technique using a purposive sampling method where in this study not all members of the population can be used as a sample, but there are several criteria used so that a person can be used as a sample. The results of this study indicate that digital marketing has no influence on consumer purchasing decisions because it has a t-statistic value <1.96, namely 1.394 and p-values > 0.05, namely 0.164, while product quality has a positive and quite significant influence on purchasing decisions. consumers because it has a t-statistic value > 1.96 which is 6.877 and p-values < 0.05 which is 0.000.
销售产品或商品的商业竞争。企业利用现有资源获得优质产品。有了这些资源，就可以提高人力资源的质量，满足公司的需求。本研究的目的是分析数字营销和产品质量能否影响梭罗拉雅地区消费者对 3Second 产品的购买决策。本研究是一项定量研究，采用非概率抽样技术，使用目的性抽样方法，在本研究中，并非所有人口成员都可以作为样本，而是要使用若干标准才能将某个人作为样本。研究结果表明，数字营销对消费者的购买决策没有影响，因为它的 t 统计量值为 0.05，即 0.164；而产品质量对消费者的购买决策有积极和相当大的影响，因为它的 t 统计量值大于 1.96，即 6.877，且 p 值小于 0.05，即 0.000。
{"title":"Analysis of the Effect of Brand Resonance and Brand Trust on Brand Loyalty","authors":"Mohammad Bryan Nizarikhutama, Sri Murwanti","doi":"10.37641/jimkes.v12i1.2399","DOIUrl":"https://doi.org/10.37641/jimkes.v12i1.2399","url":null,"abstract":"Business competition for the products or goods sold. Companies utilize existing resources to obtain superior products. With these resources obtained, you can improve the quality of human resources to meet company needs. The purpose of this research is to analyze whether digital marketing and product quality can influence consumer purchasing decisions on 3Second products in Solo Raya. This research is a quantitative research using a non-probability sampling technique using a purposive sampling method where in this study not all members of the population can be used as a sample, but there are several criteria used so that a person can be used as a sample. The results of this study indicate that digital marketing has no influence on consumer purchasing decisions because it has a t-statistic value <1.96, namely 1.394 and p-values > 0.05, namely 0.164, while product quality has a positive and quite significant influence on purchasing decisions. consumers because it has a t-statistic value > 1.96 which is 6.877 and p-values < 0.05 which is 0.000.","PeriodicalId":504318,"journal":{"name":"Jurnal Ilmiah Manajemen Kesatuan","volume":"23 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140521886","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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