Pub Date : 2024-03-19DOI: 10.3389/fcomm.2024.1336325
Jacopo Castaldi
The issue of defining key concepts in multimodal research is at the same time ongoing and of pivotal importance. Building on John Bateman’s categorisation of modes, and paying special attention to the concept of materiality within the discussion, the paper provides a clear differentiation between semiotic modes and semiotic resources and discusses the relationship between the two. These will be defined by also looking at how they differ from another key concept in multimodal research, i.e., media, and examples will be provided to illustrate how the newly defined concepts can guide empirical investigations of multimodal texts and their reception. The paper aims to continue the discussions around these key concepts amongst multimodal scholars, so that agreement in the field can eventually be reached.
{"title":"Refining concepts for empirical multimodal research: defining semiotic modes and semiotic resources","authors":"Jacopo Castaldi","doi":"10.3389/fcomm.2024.1336325","DOIUrl":"https://doi.org/10.3389/fcomm.2024.1336325","url":null,"abstract":"The issue of defining key concepts in multimodal research is at the same time ongoing and of pivotal importance. Building on John Bateman’s categorisation of modes, and paying special attention to the concept of materiality within the discussion, the paper provides a clear differentiation between semiotic modes and semiotic resources and discusses the relationship between the two. These will be defined by also looking at how they differ from another key concept in multimodal research, i.e., media, and examples will be provided to illustrate how the newly defined concepts can guide empirical investigations of multimodal texts and their reception. The paper aims to continue the discussions around these key concepts amongst multimodal scholars, so that agreement in the field can eventually be reached.","PeriodicalId":507157,"journal":{"name":"Frontiers in Communication","volume":"59 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140230559","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-19DOI: 10.3389/fcomm.2024.1343784
Shiyue Chen, Tianli Zhou
Translating cultural references in tourism materials is pivotal in bridging cultural gaps and facilitating cross-cultural communication. Despite the escalating demand for accurate translation, no research exists to address the losses in cultural connotations and their impact on semantic accuracy in Chinese-English cultural reference translation within Lonely Planet’s travel guides. This research seeks to fill this gap, specifically focusing on Beijing, Shanghai, and Sichuan destinations. The objectives are as follows: 1) to identify the types of cultural connotation losses in the English translation of Chinese cultural references; 2) to examine cultural-related semantic losses, considering instances where cultural connotation losses lead to partial or complete semantic losses; and 3) to elucidate the translation decisions (both macro and micro levels) implications on the culturally based semantic losses. A qualitative-descriptive approach forms the foundation of this research. The findings revealed seven types of cultural connotation losses, with partial semantic losses predominant. Applying Venuti’s domestication and foreignization, the results also uncovered a strong inclination toward foreignization, emphasizing the strangeness inherent in the source culture is intensified. These findings contribute to a nuanced understanding of the complexities of translating cultural connotations and maintaining semantic accuracy, offering a comprehensive typology that can guide future translation practices and serve as a springboard for further research in the field. Lastly, this study underscores the significance of maintaining cultural connotations in translation, thereby contributing to the ongoing development of cross-cultural communication.
{"title":"Culturally based semantic losses in Lonely Planet’s travel guides translations for Beijing, Shanghai, and Sichuan","authors":"Shiyue Chen, Tianli Zhou","doi":"10.3389/fcomm.2024.1343784","DOIUrl":"https://doi.org/10.3389/fcomm.2024.1343784","url":null,"abstract":"Translating cultural references in tourism materials is pivotal in bridging cultural gaps and facilitating cross-cultural communication. Despite the escalating demand for accurate translation, no research exists to address the losses in cultural connotations and their impact on semantic accuracy in Chinese-English cultural reference translation within Lonely Planet’s travel guides. This research seeks to fill this gap, specifically focusing on Beijing, Shanghai, and Sichuan destinations. The objectives are as follows: 1) to identify the types of cultural connotation losses in the English translation of Chinese cultural references; 2) to examine cultural-related semantic losses, considering instances where cultural connotation losses lead to partial or complete semantic losses; and 3) to elucidate the translation decisions (both macro and micro levels) implications on the culturally based semantic losses. A qualitative-descriptive approach forms the foundation of this research. The findings revealed seven types of cultural connotation losses, with partial semantic losses predominant. Applying Venuti’s domestication and foreignization, the results also uncovered a strong inclination toward foreignization, emphasizing the strangeness inherent in the source culture is intensified. These findings contribute to a nuanced understanding of the complexities of translating cultural connotations and maintaining semantic accuracy, offering a comprehensive typology that can guide future translation practices and serve as a springboard for further research in the field. Lastly, this study underscores the significance of maintaining cultural connotations in translation, thereby contributing to the ongoing development of cross-cultural communication.","PeriodicalId":507157,"journal":{"name":"Frontiers in Communication","volume":"51 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140228862","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-18DOI: 10.3389/fcomm.2024.1346031
Katelyn Murphy, Devin Graham, Mark Faries
The COVID-19 pandemic and related rise of public distrust has called personal autonomy in health messaging into question, drawing attention to two competing forms of health messaging—communicating to persuade versus to inform. Communicating to persuade utilizes marketing techniques to promote behavior change whereas communicating to inform focuses on providing information to facilitate informed decision-making. Communicating to inform is supported by Self-Determination Theory (SDT), which posits that autonomy, coupled with competence and relatedness, is a basic psychological need, relevant to making health-decisions and maintaining behavior change. This study aims to assess the above mentioned dynamics of SDT in health messaging through the development of an autonomous scale and assessment criteria. The purpose of the scale is to guide the development of health messaging that aims to communicate to inform (autonomy-enhancing) rather than communicating to persuade or coerce the audience into adopting a specific health behavior (autonomy-diminishing). The results of the study suggest that individual perception of autonomy in health messaging is influenced by a variety of factors. As such, the criteria outlined in this scale can be used as a guide to develop health messaging that purposefully integrates and supports autonomy-enhancing principles.
{"title":"Integrating autonomy in public health messaging","authors":"Katelyn Murphy, Devin Graham, Mark Faries","doi":"10.3389/fcomm.2024.1346031","DOIUrl":"https://doi.org/10.3389/fcomm.2024.1346031","url":null,"abstract":"The COVID-19 pandemic and related rise of public distrust has called personal autonomy in health messaging into question, drawing attention to two competing forms of health messaging—communicating to persuade versus to inform. Communicating to persuade utilizes marketing techniques to promote behavior change whereas communicating to inform focuses on providing information to facilitate informed decision-making. Communicating to inform is supported by Self-Determination Theory (SDT), which posits that autonomy, coupled with competence and relatedness, is a basic psychological need, relevant to making health-decisions and maintaining behavior change. This study aims to assess the above mentioned dynamics of SDT in health messaging through the development of an autonomous scale and assessment criteria. The purpose of the scale is to guide the development of health messaging that aims to communicate to inform (autonomy-enhancing) rather than communicating to persuade or coerce the audience into adopting a specific health behavior (autonomy-diminishing). The results of the study suggest that individual perception of autonomy in health messaging is influenced by a variety of factors. As such, the criteria outlined in this scale can be used as a guide to develop health messaging that purposefully integrates and supports autonomy-enhancing principles.","PeriodicalId":507157,"journal":{"name":"Frontiers in Communication","volume":"39 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140234455","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-12DOI: 10.3389/fcomm.2024.1366597
Rachel-Tzofia Sinvani, H. Fogel-Grinvald
Metacognition, or the ability to monitor the performance of oneself, is known for its fundamental importance for human behavior adjustments. However, studies of metacognition in social behaviors focused on emotion recognition are relatively scarce. In the current study, we aimed to examine the effectiveness of metacognition, measured by self-rated confidence in voice emotion recognition tasks within healthy individuals.We collected 180 audio-recorded lexical sentences portraying discrete emotions: anger, happiness, sadness, fear, surprise, and neutrality expressions. Upon listening to voice stimuli, participants (N = 100; 50 females, 50 males) completed the perception task of recognition of emotion. After each trial, a confidence rating (CR) was assigned.A series of one-tailed t-tests showed that the differences in mean CRs assigned to correct and incorrect performances were significant for all emotions and neutral expression.Our preliminary results demonstrate efficiency in metacognition of emotion recognition by voice. Theoretically, our results support the difference between accuracy in metacognition, measured by CR, and efficiency in metacognition, as it specified the CR between correct and incorrect performance. To gain better insights into practical issues, further studies are needed to examine whether and what are the differences between accuracy and efficiency in metacognition, as part of social communication.
{"title":"You better listen to yourself: studying metacognitive efficiency in emotion recognition by voice","authors":"Rachel-Tzofia Sinvani, H. Fogel-Grinvald","doi":"10.3389/fcomm.2024.1366597","DOIUrl":"https://doi.org/10.3389/fcomm.2024.1366597","url":null,"abstract":"Metacognition, or the ability to monitor the performance of oneself, is known for its fundamental importance for human behavior adjustments. However, studies of metacognition in social behaviors focused on emotion recognition are relatively scarce. In the current study, we aimed to examine the effectiveness of metacognition, measured by self-rated confidence in voice emotion recognition tasks within healthy individuals.We collected 180 audio-recorded lexical sentences portraying discrete emotions: anger, happiness, sadness, fear, surprise, and neutrality expressions. Upon listening to voice stimuli, participants (N = 100; 50 females, 50 males) completed the perception task of recognition of emotion. After each trial, a confidence rating (CR) was assigned.A series of one-tailed t-tests showed that the differences in mean CRs assigned to correct and incorrect performances were significant for all emotions and neutral expression.Our preliminary results demonstrate efficiency in metacognition of emotion recognition by voice. Theoretically, our results support the difference between accuracy in metacognition, measured by CR, and efficiency in metacognition, as it specified the CR between correct and incorrect performance. To gain better insights into practical issues, further studies are needed to examine whether and what are the differences between accuracy and efficiency in metacognition, as part of social communication.","PeriodicalId":507157,"journal":{"name":"Frontiers in Communication","volume":"26 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140249737","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-12DOI: 10.3389/fcomm.2024.1296296
Martin Engebretsen
People are increasingly turning to social media platforms to acquire information and seek advice on health matters. Consequently, a growing number of qualified healthcare professionals are using social media as channels for public health communication. On platforms such as YouTube and Instagram, health workers can reach a wide and interested audience while applying powerful tools for presentation and interaction. However, such platforms also represent certain challenges and dilemmas when doctors and psychologists become health influencers. Who do they represent? What style of communication is expected? And what responsibilities do they have toward their followers? The present study contributes to the field of investigation by employing qualitative methods. It is based on three focus group interviews conducted with students enrolled in health-related study programmes at Norwegian universities. The paper asks: How do future healthcare workers perceive the social media practices of popular healthcare experts regarding the advantages and dilemmas associated with such practices?
{"title":"The role, impact, and responsibilities of health experts on social media. A focus group study with future healthcare workers","authors":"Martin Engebretsen","doi":"10.3389/fcomm.2024.1296296","DOIUrl":"https://doi.org/10.3389/fcomm.2024.1296296","url":null,"abstract":"People are increasingly turning to social media platforms to acquire information and seek advice on health matters. Consequently, a growing number of qualified healthcare professionals are using social media as channels for public health communication. On platforms such as YouTube and Instagram, health workers can reach a wide and interested audience while applying powerful tools for presentation and interaction. However, such platforms also represent certain challenges and dilemmas when doctors and psychologists become health influencers. Who do they represent? What style of communication is expected? And what responsibilities do they have toward their followers? The present study contributes to the field of investigation by employing qualitative methods. It is based on three focus group interviews conducted with students enrolled in health-related study programmes at Norwegian universities. The paper asks: How do future healthcare workers perceive the social media practices of popular healthcare experts regarding the advantages and dilemmas associated with such practices?","PeriodicalId":507157,"journal":{"name":"Frontiers in Communication","volume":"50 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140251149","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-07DOI: 10.3389/fcomm.2024.1336528
Abel Suing, Luis-Rolando Alarcon-Llontop, A. Bizberge
Digital citizenship implies people's participation in managing their rights and civic engagements. However, definitions clash with reality due to institutional conditions, perceptions, and limited information literacy skills. In this context, it is of interest to determine the perceptions, forms of intervention and treatment of the concept of digital citizenship from the perspectives of citizens and the media in the Andean countries (Bolivia, Colombia, Ecuador, and Peru). The methodology is qualitative and quantitative with a descriptive scope. The research techniques used are a survey, semi-structured interviews and content analysis. 497 people from the Andean countries responded to an online questionnaire between 16 June and 23 July 2023. Participants were selected on the basis of non-probabilistic sampling. The semi-structured interviews were conducted between 15 and 30 May 2023 through Zoom; and the sample of newspaper articles corresponds to quotas. It is concluded that the media and social networks are effective tools for citizen participation, but it is suggested that the agendas to be revised to include the voices of the protagonists. There is a predominance of an instrumental conception, and social networks have been valued as means of communication. Andean inhabitants show resistance to the defense of rights or the management of social change, which could be fostered through a conscious and broad exercise of digital citizenship.
{"title":"Appreciations and practices of digital citizenship in the Andean community","authors":"Abel Suing, Luis-Rolando Alarcon-Llontop, A. Bizberge","doi":"10.3389/fcomm.2024.1336528","DOIUrl":"https://doi.org/10.3389/fcomm.2024.1336528","url":null,"abstract":"Digital citizenship implies people's participation in managing their rights and civic engagements. However, definitions clash with reality due to institutional conditions, perceptions, and limited information literacy skills. In this context, it is of interest to determine the perceptions, forms of intervention and treatment of the concept of digital citizenship from the perspectives of citizens and the media in the Andean countries (Bolivia, Colombia, Ecuador, and Peru). The methodology is qualitative and quantitative with a descriptive scope. The research techniques used are a survey, semi-structured interviews and content analysis. 497 people from the Andean countries responded to an online questionnaire between 16 June and 23 July 2023. Participants were selected on the basis of non-probabilistic sampling. The semi-structured interviews were conducted between 15 and 30 May 2023 through Zoom; and the sample of newspaper articles corresponds to quotas. It is concluded that the media and social networks are effective tools for citizen participation, but it is suggested that the agendas to be revised to include the voices of the protagonists. There is a predominance of an instrumental conception, and social networks have been valued as means of communication. Andean inhabitants show resistance to the defense of rights or the management of social change, which could be fostered through a conscious and broad exercise of digital citizenship.","PeriodicalId":507157,"journal":{"name":"Frontiers in Communication","volume":"44 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140258472","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-07DOI: 10.3389/fcomm.2024.1339356
Cheng-Xian Yang, Lauri Baker, Ashley McLeod-Morin
This study determined what information presented on Twitter (X) on tickborne diseases and their prevention and investigated the relationships between content information and engagement rate. The escalating incidence of vectorborne diseases, particularly those transmitted by ticks, has emerged as a significant public health concern. Communicating tick risks effectively to the public has become an urgent issue.A quantitative content analysis was used to examine tick-related contents to understand how this infectious disease was framed on social media, with 340 tweets comprising the final sample for this study.In Twitter communication about tick risks, over half (55.3%) of the tweets lacked any visual content. Among the tweets with visuals, static photographs and illustrations/rendered images were the most commonly employed forms. Individual persons, news, and health/governmental organizations are the main tweeters. Additionally, most tweets use situational awareness, tool acquisition, and research frames and are in loss-frame. Approximately half (48.8%) of the tweets highlight adverse consequences or frame risk preparedness in negative terms. Tweets with visual aids have higher engagement rates, while those with URLs do not. Finally, tweets use different preparedness response frames and tend to use different gain-/ loss-frames. Specifically, tweets emphasizing situational awareness to alert the public about ticks and tickborne diseases predominantly utilize loss-frames, emphasizing higher risks than tool acquisition or research frames.The study’s findings underscore the importance of strategic communication in public health messaging on social media. By understanding the types of content that generate higher engagement and the framing that resonates with audiences, health organizations and other stakeholders can tailor their communications better to inform the public about tick risks and prevention strategies. This could lead to more effective disease prevention efforts and a better-informed public ready to take appropriate actions to protect themselves from tickborne diseases.
{"title":"Tweet tweet tick: a quantitative content analysis of risk communication about ticks on Twitter","authors":"Cheng-Xian Yang, Lauri Baker, Ashley McLeod-Morin","doi":"10.3389/fcomm.2024.1339356","DOIUrl":"https://doi.org/10.3389/fcomm.2024.1339356","url":null,"abstract":"This study determined what information presented on Twitter (X) on tickborne diseases and their prevention and investigated the relationships between content information and engagement rate. The escalating incidence of vectorborne diseases, particularly those transmitted by ticks, has emerged as a significant public health concern. Communicating tick risks effectively to the public has become an urgent issue.A quantitative content analysis was used to examine tick-related contents to understand how this infectious disease was framed on social media, with 340 tweets comprising the final sample for this study.In Twitter communication about tick risks, over half (55.3%) of the tweets lacked any visual content. Among the tweets with visuals, static photographs and illustrations/rendered images were the most commonly employed forms. Individual persons, news, and health/governmental organizations are the main tweeters. Additionally, most tweets use situational awareness, tool acquisition, and research frames and are in loss-frame. Approximately half (48.8%) of the tweets highlight adverse consequences or frame risk preparedness in negative terms. Tweets with visual aids have higher engagement rates, while those with URLs do not. Finally, tweets use different preparedness response frames and tend to use different gain-/ loss-frames. Specifically, tweets emphasizing situational awareness to alert the public about ticks and tickborne diseases predominantly utilize loss-frames, emphasizing higher risks than tool acquisition or research frames.The study’s findings underscore the importance of strategic communication in public health messaging on social media. By understanding the types of content that generate higher engagement and the framing that resonates with audiences, health organizations and other stakeholders can tailor their communications better to inform the public about tick risks and prevention strategies. This could lead to more effective disease prevention efforts and a better-informed public ready to take appropriate actions to protect themselves from tickborne diseases.","PeriodicalId":507157,"journal":{"name":"Frontiers in Communication","volume":"22 11","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140259874","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Live streaming has gained substantial significance in the e-commerce realm, attracting the attention of scholars due to its profound impact on the consumer decision-making journey. However, previous studies have not sufficiently investigated into the complex of marketing strategies through trust transfer mechanisms and socio-technical aspects, considering the dynamic nature of the live streaming e-commerce environment. Grounded on the socio-technical system theory, this research develops a research framework that centers on the exploration of interactivity, entertainment, and visualization as catalysts for trust transfer in live streaming. Trust transfer is conceptualized as advancing from cognitive trust to affective trust. Cognitive trust is proposed as a mediating factor bridging socio-technical system constructs to affective trust, ultimately shaping stickiness behavior and purchase intention in the live streaming context. To test the hypotheses, this study collected data from 682 participants in Indonesia and employed a hybrid analysis approach, combining SEM and fsQCA. The SEM results confirm that socio-technical system constructs significantly predict cognitive trust but do not directly impact affective trust. Instead, cognitive trust plays a full mediating role in transforming trust rooted in emotional bonds within the live streaming environment. Furthermore, both cognitive and affective trust exhibit a significant influence on the formation of stickiness behavior and the driving of purchase intention in the domain of live streaming e-commerce. The findings from fsQCA validate diverse configurations that shape stickiness behaviors and purchase intention, enriching marketing and communication strategies within the live streaming context. Additionally, the fsQCA configurations suggest varying conditions for high and low desired outcomes in stickiness and purchase intention, offering a comprehensive understanding of consumer behavior in live streaming e-commerce. This research makes substantial contributions to both theoretical understanding and marketing practice by providing an extensive discussion of configuration combinations that offer enhanced insights into the study's findings.
流媒体直播在电子商务领域具有重要意义，因其对消费者决策过程的深刻影响而备受学者关注。然而，考虑到电子商务直播环境的动态性，以往的研究并未充分研究通过信任转移机制和社会技术方面的复杂营销策略。本研究以社会-技术系统理论为基础，建立了一个研究框架，其核心是探索互动性、娱乐性和可视化在直播中作为信任转移的催化剂。信任转移的概念是从认知信任推进到情感信任。认知信任被认为是连接社会-技术系统建构与情感信任的中介因素，最终在流媒体直播中形成粘性行为和购买意向。为验证假设，本研究收集了印度尼西亚 682 名参与者的数据，并采用了 SEM 和 fsQCA 混合分析方法。SEM 结果证实，社会-技术系统建构显著预测了认知信任，但并不直接影响情感信任。相反，认知信任在转化源于直播环境中情感纽带的信任方面发挥了充分的中介作用。此外，认知信任和情感信任在流媒体直播电子商务领域对粘性行为的形成和购买意向的驱动都有显著影响。fsQCA 的研究结果验证了形成粘性行为和购买意向的各种配置，从而丰富了流媒体直播环境下的营销和沟通策略。此外，fsQCA 配置还提出了粘性和购买意向的高预期结果和低预期结果的不同条件，从而提供了对流媒体直播电子商务中消费者行为的全面理解。本研究对配置组合进行了广泛讨论，为研究结果提供了更深入的见解，从而为理论理解和营销实践做出了重大贡献。
{"title":"Socio-technical systems and trust transfer in live streaming e-commerce: analyzing stickiness and purchase intentions with SEM-fsQCA","authors":"Yu-Hsin Chang, Andri Dayarana K. Silalahi, Ixora Javanisa Eunike, Dalianus Riantama","doi":"10.3389/fcomm.2024.1305409","DOIUrl":"https://doi.org/10.3389/fcomm.2024.1305409","url":null,"abstract":"Live streaming has gained substantial significance in the e-commerce realm, attracting the attention of scholars due to its profound impact on the consumer decision-making journey. However, previous studies have not sufficiently investigated into the complex of marketing strategies through trust transfer mechanisms and socio-technical aspects, considering the dynamic nature of the live streaming e-commerce environment. Grounded on the socio-technical system theory, this research develops a research framework that centers on the exploration of interactivity, entertainment, and visualization as catalysts for trust transfer in live streaming. Trust transfer is conceptualized as advancing from cognitive trust to affective trust. Cognitive trust is proposed as a mediating factor bridging socio-technical system constructs to affective trust, ultimately shaping stickiness behavior and purchase intention in the live streaming context. To test the hypotheses, this study collected data from 682 participants in Indonesia and employed a hybrid analysis approach, combining SEM and fsQCA. The SEM results confirm that socio-technical system constructs significantly predict cognitive trust but do not directly impact affective trust. Instead, cognitive trust plays a full mediating role in transforming trust rooted in emotional bonds within the live streaming environment. Furthermore, both cognitive and affective trust exhibit a significant influence on the formation of stickiness behavior and the driving of purchase intention in the domain of live streaming e-commerce. The findings from fsQCA validate diverse configurations that shape stickiness behaviors and purchase intention, enriching marketing and communication strategies within the live streaming context. Additionally, the fsQCA configurations suggest varying conditions for high and low desired outcomes in stickiness and purchase intention, offering a comprehensive understanding of consumer behavior in live streaming e-commerce. This research makes substantial contributions to both theoretical understanding and marketing practice by providing an extensive discussion of configuration combinations that offer enhanced insights into the study's findings.","PeriodicalId":507157,"journal":{"name":"Frontiers in Communication","volume":"54 15","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139961174","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-23DOI: 10.3389/fcomm.2024.1323867
Nathalie Ann Köbli, Luisa Leisenheimer, Mira Achter, Teresa Kucera, Cornelia Schadler
In the last decades, academic publishing in the Social Sciences has experienced a shift toward research management by non-academic stakeholders and performance-based funding systems (PBFSs). The resulting conditions of knowledge production and dissemination are increasingly described with “game” metaphors. This article provides a literature review of research concerning publishing in the Social Sciences and discusses how gamification becomes a key element. Quantifying publication outcomes to assess and financially incentivize research performance results in a highly competitive playing field where access to goods and services is denied to those who play the game poorly. The pressure to publish leads to unethical behavior and predatory publishing which are two side-effects of gamified practices. The reviewed literature also shows unequal starting conditions in terms of gender and language inequalities, as well as the dominance of the Global North. We conclude that the gamification of publication practices in the Social Sciences leads to stressful and dreadful environments.
{"title":"The game of academic publishing: a review of gamified publication practices in the social sciences","authors":"Nathalie Ann Köbli, Luisa Leisenheimer, Mira Achter, Teresa Kucera, Cornelia Schadler","doi":"10.3389/fcomm.2024.1323867","DOIUrl":"https://doi.org/10.3389/fcomm.2024.1323867","url":null,"abstract":"In the last decades, academic publishing in the Social Sciences has experienced a shift toward research management by non-academic stakeholders and performance-based funding systems (PBFSs). The resulting conditions of knowledge production and dissemination are increasingly described with “game” metaphors. This article provides a literature review of research concerning publishing in the Social Sciences and discusses how gamification becomes a key element. Quantifying publication outcomes to assess and financially incentivize research performance results in a highly competitive playing field where access to goods and services is denied to those who play the game poorly. The pressure to publish leads to unethical behavior and predatory publishing which are two side-effects of gamified practices. The reviewed literature also shows unequal starting conditions in terms of gender and language inequalities, as well as the dominance of the Global North. We conclude that the gamification of publication practices in the Social Sciences leads to stressful and dreadful environments.","PeriodicalId":507157,"journal":{"name":"Frontiers in Communication","volume":"43 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139604232","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-23DOI: 10.3389/fcomm.2024.1352628
EL Putnam
Regular engagement with technologies through habit enables these to infiltrate our lives as we are constituted through our machines. This provocation underpins the digital performance art works Ghost Work and Friction, which involve creative repurposing of everyday digital technologies as poetic operations, presenting an embodiment of algorithms that engages with their performativity. The execution of these performance algorithms are interventions into data collection, crafting feminist fabulations in the algorithmic empire of what Couldry and Mejias refer to as data colonialism. Using methods of data feminism in conjunction with Hui's philosophy of technology, these performances cultivate aesthetic experiences that are multifaceted instances of data visceralization. Ghost work and Friction use artistic idioms thick with meaning, reflexively engaging with processes of contingency and recursivity present in human-technological relations. The resulting digital performances are aesthetic experiences that are affective and ambivalent, introducing alternative logics to hegemonic algorithmic thinking that emphasizes extraction and optimization.
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