Effective marketing necessitates a profound understanding of consumer behavior, and the SOR Model (stimuli-organisms-response) stands out as a crucial theory in this domain. This model identifies three stages in the purchasing process: stimuli, organism (consumer's mind), and response. In this study, we explore consumer responses within various product categories, seeking to unveil patterns in decision-making processes. The experiment at Indomaret Sudiang Raya involved observing 146 randomly selected individuals, ensuring gender balance among respondents. The research encompassed three key sections: initial purchase goals and desires, observations of consumer behavior, and a survey on reasons for purchasing products. Our findings shed light on diverse consumer behaviors, encompassing immediate purchases, indecisiveness, analytical reviews, and non-stop behavior across different product categories. Certain product groups were less frequently purchased, suggesting dynamic shifts in consumer preferences over time. We delved into the cognitive and personal responses of Indomaret shoppers, revealing distinct patterns such as experiential behavior (purchasing known products) and analytical behavior (meticulously analyzing options before purchasing). The study identified nuances across product categories, providing valuable insights into the intricate landscape of consumer decision-making processes.
有效的市场营销离不开对消费者行为的深刻理解，而 SOR 模型（刺激-机体-反应）则是这一领域的重要理论。该模型确定了购买过程中的三个阶段：刺激、有机体（消费者心理）和反应。在本研究中，我们探讨了不同产品类别中消费者的反应，试图揭示决策过程的模式。在 Indomaret Sudiang Raya 的实验中，我们随机选取了 146 人进行观察，确保受访者的性别平衡。研究包括三个关键部分：最初的购买目标和愿望、对消费者行为的观察以及对购买产品原因的调查。我们的研究结果揭示了消费者的各种行为，包括立即购买、犹豫不决、分析评论以及在不同产品类别中的不间断行为。某些产品类别的购买频率较低，这表明消费者的偏好会随着时间的推移而发生动态变化。我们深入研究了 Indomaret 购物者的认知和个人反应，揭示了独特的模式，如体验行为（购买已知产品）和分析行为（购买前仔细分析选项）。研究发现了不同产品类别之间的细微差别，为了解消费者决策过程的复杂情况提供了宝贵的见解。
{"title":"Analysis of Consumer Behavior towards Product Groups at Indomaret Sudiang Raya","authors":"J. Manajemen, Paulus Djohan, Lolo","doi":"10.56457/jimk.v11i2.489","DOIUrl":"https://doi.org/10.56457/jimk.v11i2.489","url":null,"abstract":"Effective marketing necessitates a profound understanding of consumer behavior, and the SOR Model (stimuli-organisms-response) stands out as a crucial theory in this domain. This model identifies three stages in the purchasing process: stimuli, organism (consumer's mind), and response. In this study, we explore consumer responses within various product categories, seeking to unveil patterns in decision-making processes. The experiment at Indomaret Sudiang Raya involved observing 146 randomly selected individuals, ensuring gender balance among respondents. The research encompassed three key sections: initial purchase goals and desires, observations of consumer behavior, and a survey on reasons for purchasing products. Our findings shed light on diverse consumer behaviors, encompassing immediate purchases, indecisiveness, analytical reviews, and non-stop behavior across different product categories. Certain product groups were less frequently purchased, suggesting dynamic shifts in consumer preferences over time. We delved into the cognitive and personal responses of Indomaret shoppers, revealing distinct patterns such as experiential behavior (purchasing known products) and analytical behavior (meticulously analyzing options before purchasing). The study identified nuances across product categories, providing valuable insights into the intricate landscape of consumer decision-making processes.","PeriodicalId":507196,"journal":{"name":"Kontigensi : Jurnal Ilmiah Manajemen","volume":"64 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139162310","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The performance of businesses owned or operated by women entrepreneurs encompasses the results and accomplishments of these ventures. Evaluating the success and positive impact of women entrepreneurs' managed businesses involves using various metrics and indicators. Factors like self-confidence and family support are potential influencers in shaping women entrepreneurs' business performance. This study explores the interconnection between family support, self-confidence, and business performance among women entrepreneurs. The empirical analysis involved 197 women entrepreneurs surveyed online. After ensuring reliability and validity through tests, the data underwent analysis using partial least squares structural equation modeling. The research findings reveal a significant positive direct impact of family support on self-confidence. Additionally, family support exhibits a notable positive direct influence on business performance. Moreover, self-confidence emerges as a significant positive factor directly affecting business performance.
{"title":"The Role of Family Support in Enhancing Self-Confidence and Business Performance in Women Entrepreneurs","authors":"J. Manajemen, Muh. Arif, R. S. Hamid","doi":"10.56457/jimk.v11i2.488","DOIUrl":"https://doi.org/10.56457/jimk.v11i2.488","url":null,"abstract":"The performance of businesses owned or operated by women entrepreneurs encompasses the results and accomplishments of these ventures. Evaluating the success and positive impact of women entrepreneurs' managed businesses involves using various metrics and indicators. Factors like self-confidence and family support are potential influencers in shaping women entrepreneurs' business performance. This study explores the interconnection between family support, self-confidence, and business performance among women entrepreneurs. The empirical analysis involved 197 women entrepreneurs surveyed online. After ensuring reliability and validity through tests, the data underwent analysis using partial least squares structural equation modeling. The research findings reveal a significant positive direct impact of family support on self-confidence. Additionally, family support exhibits a notable positive direct influence on business performance. Moreover, self-confidence emerges as a significant positive factor directly affecting business performance.","PeriodicalId":507196,"journal":{"name":"Kontigensi : Jurnal Ilmiah Manajemen","volume":"52 13","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139164183","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The form of customer support for Islamic financial services is very important to create resilience and competitiveness in the Islamic Financial Institution industry. By highlighting social activities, this paper tries to see the role of CSR of Islamic banks in influencing customer loyalty , both individually and through image, trust and service satisfaction. This path explores how CSR makes customers impressed, convinced, satisfied, amazed, and ultimately loyal to Islamic banks. Quantitative descriptive analysis shows that a) the role of CSR gives a positive perspective on customer loyalty, b) Corporate image does not have a significant effect on customer loyalty, c) Trust has a significant positive effect on customer loyalty, d) service satisfaction has a positive effect on service, e) simultaneously CSR, image, trust and service satisfaction have a significant effect on customer loyalty. Indirectly, CSR and loyalty have an interrelated and mutually beneficial relationship between financial institutions and customers. This research has resulted in a new study of the form of the role of CSR on customer loyalty to these financial institutions. The practical implication lies in the importance of developing CSR to generate trust and reputation which in turn increases customer loyalty to Islamic banks
{"title":"The Role of Social Responsibility of Sharia Financial Institution on Customer Loyalty","authors":"Sandra Dewi, Yaswirman Yaswirman, Rudi Febriamansyah, Henmaidi Henmaidi","doi":"10.56457/jimk.v11i2.486","DOIUrl":"https://doi.org/10.56457/jimk.v11i2.486","url":null,"abstract":"The form of customer support for Islamic financial services is very important to create resilience and competitiveness in the Islamic Financial Institution industry. By highlighting social activities, this paper tries to see the role of CSR of Islamic banks in influencing customer loyalty , both individually and through image, trust and service satisfaction. This path explores how CSR makes customers impressed, convinced, satisfied, amazed, and ultimately loyal to Islamic banks. Quantitative descriptive analysis shows that a) the role of CSR gives a positive perspective on customer loyalty, b) Corporate image does not have a significant effect on customer loyalty, c) Trust has a significant positive effect on customer loyalty, d) service satisfaction has a positive effect on service, e) simultaneously CSR, image, trust and service satisfaction have a significant effect on customer loyalty. Indirectly, CSR and loyalty have an interrelated and mutually beneficial relationship between financial institutions and customers. This research has resulted in a new study of the form of the role of CSR on customer loyalty to these financial institutions. The practical implication lies in the importance of developing CSR to generate trust and reputation which in turn increases customer loyalty to Islamic banks","PeriodicalId":507196,"journal":{"name":"Kontigensi : Jurnal Ilmiah Manajemen","volume":"258 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139173937","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In the era of globalization, every country will try to win the competition in various ways. The development of digital technology is a way and opportunity for Micro, Small and Medium Enterprises (MSMEs.) However, not all MSME players are ready to do business digitally, both in marketing and finance. The phenomenon that has occurred lately is evidence that the drastic decline in sales turnover of MSME products is due to one of them shifting the offline sales system to online sales. MSMEs must be able to adapt to technological changes, which cannot be stopped. The most important change is to provide human resources engaged in MSMEs with understanding, knowledge and skills to use digital systems. Through collaboration between MSME actors, government authorities and academics, technical guidance and training can be carried out massively and systematically, so that these activities can answer the needs of MSMEs to compete not only in the local market but also in the global market. This writing begins with research that uses qualitative descriptive research methods. Data collection techniques used interviews, observation, document analysis, case studies and focus group discussions. The data used qualitative data analyzed using approaches such as content analysis, narrative analysis.
{"title":"Micro, Small and Medium Enterprise Development (MSMEs) Strategies Through Business Digitalization in The Face Of Global Competition","authors":"Bambang Riyadi, Giyah Yuliari, P. Perdana","doi":"10.56457/jimk.v11i2.473","DOIUrl":"https://doi.org/10.56457/jimk.v11i2.473","url":null,"abstract":"In the era of globalization, every country will try to win the competition in various ways. The development of digital technology is a way and opportunity for Micro, Small and Medium Enterprises (MSMEs.) However, not all MSME players are ready to do business digitally, both in marketing and finance. The phenomenon that has occurred lately is evidence that the drastic decline in sales turnover of MSME products is due to one of them shifting the offline sales system to online sales. MSMEs must be able to adapt to technological changes, which cannot be stopped. The most important change is to provide human resources engaged in MSMEs with understanding, knowledge and skills to use digital systems. Through collaboration between MSME actors, government authorities and academics, technical guidance and training can be carried out massively and systematically, so that these activities can answer the needs of MSMEs to compete not only in the local market but also in the global market. This writing begins with research that uses qualitative descriptive research methods. Data collection techniques used interviews, observation, document analysis, case studies and focus group discussions. The data used qualitative data analyzed using approaches such as content analysis, narrative analysis.","PeriodicalId":507196,"journal":{"name":"Kontigensi : Jurnal Ilmiah Manajemen","volume":"307 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139177848","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Listiana Sri Mulatsih, Hermiyetti Hermiyetti, Jenita Jenita, Ngurah Pandji Mertha Agung Durya, Hartono Hartono
The purpose of this research is to analyze and test the factors that can affect Return on Equity atPT. Bukopin Sharia Bank.These factors include murabahah margin and musharakah profit sharing. This research is included in the category of quantitative descriptive research type with numerical model amd the data sourced from financial reports of PT. Bank Syariah Bukopin from the 2016-2023 period. The data were analyzed with IBM SPSS version 22 and analysis was carried out by several tests such as validity test, reliability test, classic assumption test, linear regression analysis and coefficient of determination test. The results of this study indicate that murabahah margin and musharakah profit sharing have a significant effect on ROE at PT. Bukopin Sharia Bank. The high margin and profit sharing provided by PT. Bank Syariah Bukopin can increase ROE and achieve optimal performance. The findings can be a reference in making policies for companies to increase margin and profit sharing so that customer satisfaction increases.
本研究的目的是分析和测试影响布卡平伊斯兰银行股本回报率的因素。这些因素包括穆拉巴哈（murabahah）保证金和穆沙拉卡（musharakah）利润分享。本研究属于定量描述性研究，采用数字模型，数据来源于布卡平伊斯兰银行的财务报告。布卡平伊斯兰银行2016-2023年期间的财务报告。数据使用 IBM SPSS 22 版本进行分析，并通过有效性检验、可靠性检验、经典假设检验、线性回归分析和判定系数检验等多项检验进行分析。研究结果表明，穆拉巴哈（murabahah）保证金和穆沙拉卡（musharakah）利润分享对 PT.布卡平伊斯兰银行的投资回报率有明显影响。布卡平伊斯兰银行提供的高保证金和利润分享对投资回报率有重大影响。布卡平伊斯兰银行提供的高利润率和利润分享可以提高投资回报率，实现最佳业绩。研究结果可为企业制定提高利润率和利润分享的政策提供参考，从而提高客户满意度。
{"title":"Measuring the Root Determinants of Profitability Based on Murabahah Margins and Musyarakah Profit Sharing","authors":"Listiana Sri Mulatsih, Hermiyetti Hermiyetti, Jenita Jenita, Ngurah Pandji Mertha Agung Durya, Hartono Hartono","doi":"10.56457/jimk.v11i2.462","DOIUrl":"https://doi.org/10.56457/jimk.v11i2.462","url":null,"abstract":"The purpose of this research is to analyze and test the factors that can affect Return on Equity atPT. Bukopin Sharia Bank.These factors include murabahah margin and musharakah profit sharing. This research is included in the category of quantitative descriptive research type with numerical model amd the data sourced from financial reports of PT. Bank Syariah Bukopin from the 2016-2023 period. The data were analyzed with IBM SPSS version 22 and analysis was carried out by several tests such as validity test, reliability test, classic assumption test, linear regression analysis and coefficient of determination test. The results of this study indicate that murabahah margin and musharakah profit sharing have a significant effect on ROE at PT. Bukopin Sharia Bank. The high margin and profit sharing provided by PT. Bank Syariah Bukopin can increase ROE and achieve optimal performance. The findings can be a reference in making policies for companies to increase margin and profit sharing so that customer satisfaction increases.","PeriodicalId":507196,"journal":{"name":"Kontigensi : Jurnal Ilmiah Manajemen","volume":"7 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139181945","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to determine: (1) The effect of promotional strategies through social media on purchasing decisions for Garskin products, (2) The effects of promotion strategies through social media on word of mouth marketing for Garskin products, (3) The influence of word of mouth marketing on product purchasing decisions for garskin, and (4) the effect of promotional strategies through social media mediated by word of mouth marketing on purchasing decisions for garskin products. The research design is a survey research. The sampling technique in this study used purposive sampling with a total sample of 145. Data analysis techniques were used to answer the research hypothesis were regression tests, path analysis (path analysis), and sobel tests. The results of this study indicate that: (1) There is a positive influence of promotional strategies through social media on purchasing decisions for Garskin products. This is evidenced by the t count of 8.664 with a significant value of 0.000 which is less than 0.05, and the regression coefficient has a positive value of 0.792, (2) There is a positive influence of promotional strategies through social media on word of mouth marketing for Garskin products. This is evidenced by the t count of 4.395 with a significant value of 0.000 which is less than 0.05, and the regression coefficient has a positive value of 0.395, (3) There is a positive influence of word of mouth marketing on purchasing decisions for Garskin products. This is evidenced by the t count of 4.821 with a significance value of 0.000 less than 0.05, and the regression coefficient has a positive value of 0.440 (4) There is an influence of promotion strategies through social media on purchasing decisions mediated by word of mouth marketing on Garskin products. This is evidenced by the mediation coefficient of 0.0906 which is positive and has a significance of 0.0217, less than 0.05.
{"title":"Influence of Promotional Strategies Through Social Media on The Purchase Decision of The Garskin Dimediate Word of Marketing","authors":"Karnawi Kamar, Eka Hendrayani, Sulistyo Budi Utomo, Widiastuti Furbani, Ratnawati Ratnawati","doi":"10.56457/jimk.v11i2.461","DOIUrl":"https://doi.org/10.56457/jimk.v11i2.461","url":null,"abstract":"This study aims to determine: (1) The effect of promotional strategies through social media on purchasing decisions for Garskin products, (2) The effects of promotion strategies through social media on word of mouth marketing for Garskin products, (3) The influence of word of mouth marketing on product purchasing decisions for garskin, and (4) the effect of promotional strategies through social media mediated by word of mouth marketing on purchasing decisions for garskin products. The research design is a survey research. The sampling technique in this study used purposive sampling with a total sample of 145. Data analysis techniques were used to answer the research hypothesis were regression tests, path analysis (path analysis), and sobel tests. The results of this study indicate that: (1) There is a positive influence of promotional strategies through social media on purchasing decisions for Garskin products. This is evidenced by the t count of 8.664 with a significant value of 0.000 which is less than 0.05, and the regression coefficient has a positive value of 0.792, (2) There is a positive influence of promotional strategies through social media on word of mouth marketing for Garskin products. This is evidenced by the t count of 4.395 with a significant value of 0.000 which is less than 0.05, and the regression coefficient has a positive value of 0.395, (3) There is a positive influence of word of mouth marketing on purchasing decisions for Garskin products. This is evidenced by the t count of 4.821 with a significance value of 0.000 less than 0.05, and the regression coefficient has a positive value of 0.440 (4) There is an influence of promotion strategies through social media on purchasing decisions mediated by word of mouth marketing on Garskin products. This is evidenced by the mediation coefficient of 0.0906 which is positive and has a significance of 0.0217, less than 0.05.","PeriodicalId":507196,"journal":{"name":"Kontigensi : Jurnal Ilmiah Manajemen","volume":"10 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139182444","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this study is to examine direct effect of patient trust and effective physician patient communication to patient loyalty and indirect effect of patient trust, doctor empathy, effective physician patient communication of patient loyalty mediated by patient satisfaction at Kota Tua Padang’s primary health care. This study used a quantitative research design. The data collection technique methods use non-probability sampling with a purposive sampling method. Data was collected through google forms and paper questionnaires distributed directly to 223 respondents BPJS users. The analytical methods used in this study are PLS-SEM. The results of this study show that patient trust, doctor empathy, effective physician patient communication have a positive effect on patient satisfaction; data didn’t confirm that greater patient trust and effective physician patient communication would increase patient loyalty but patient trust, doctor empathy and effective doctor-patient communication have a indirect effect on patient loyalty through the effect on patient satisfaction.
本研究的目的是在哥打巴东（Kota Tua Padang）的初级医疗保健机构中，研究患者信任和有效医患沟通对患者忠诚度的直接影响，以及患者信任、医生同理心、有效医患沟通对患者忠诚度的间接影响，这些影响以患者满意度为中介。本研究采用定量研究设计。数据收集技术方法采用非概率抽样和目的性抽样方法。数据通过谷歌表格和纸质问卷收集，问卷直接发放给 223 名受访的 BPJS 用户。本研究采用的分析方法是 PLS-SEM。研究结果表明，患者信任、医生同理心和有效的医患沟通对患者满意度有积极影响；数据并未证实患者信任和有效的医患沟通会提高患者忠诚度，但患者信任、医生同理心和有效的医患沟通通过对患者满意度的影响间接影响了患者忠诚度。
{"title":"Determinants of Patient Loyalty at the Pratama Clinic Kota Tua Padang","authors":"Hilda Aripin, Oscar Jayanagara","doi":"10.56457/jimk.v11i2.463","DOIUrl":"https://doi.org/10.56457/jimk.v11i2.463","url":null,"abstract":"The purpose of this study is to examine direct effect of patient trust and effective physician patient communication to patient loyalty and indirect effect of patient trust, doctor empathy, effective physician patient communication of patient loyalty mediated by patient satisfaction at Kota Tua Padang’s primary health care. This study used a quantitative research design. The data collection technique methods use non-probability sampling with a purposive sampling method. Data was collected through google forms and paper questionnaires distributed directly to 223 respondents BPJS users. The analytical methods used in this study are PLS-SEM. The results of this study show that patient trust, doctor empathy, effective physician patient communication have a positive effect on patient satisfaction; data didn’t confirm that greater patient trust and effective physician patient communication would increase patient loyalty but patient trust, doctor empathy and effective doctor-patient communication have a indirect effect on patient loyalty through the effect on patient satisfaction.","PeriodicalId":507196,"journal":{"name":"Kontigensi : Jurnal Ilmiah Manajemen","volume":"84 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139181868","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The Indonesia Stock Exchange (IDX) is a place for transactions of shares of companies that have met the requirements. The incident of the spread of Covid-19 has an impact on stock market instability which also has an impact on company value. Investors are cautious in investing in the IDX including considering the value of the company. According to a number of studies, firm value (PBV) is influenced by leverage (DER), profitability (ROE), interest rates (BI Rate), and company size (SIZE) but inconsistently (positively or negatively). There are other studies that show an inconsistent relationship between DER, ROE, BI Rate and SIZE. Therefore, it is necessary to analyze DER, ROE, and BI Rate on PBV with SIZE as an intervening variable. The research was conducted on companies listed in LQ45 for the 2019-2022 Period using purposive sampling method and based on their annual financial statements. Other data is obtained from the Central Bureau of Statistics, and Yahoo Finance. Data processing using SmartPLS with the PLS-SEM method with a 95% confidence level reinforced by the Sobel Test. The results of the study are based on direct influence, namely: 1) Leverage (DER) has a significant positive effect on firm value (PBV), 2) Profitability (ROE) has no effect on firm value (PBV), 3) Interest Rate (BI Rate) has no effect on firm value (PBV), 4) Firm size (SIZE) has a significant negative effect on firm value (PBV), 5) Leverage (DER) has a significant positive effect on firm size (SIZE ), 6) Profitability (ROE) has no effect on firm size (SIZE), 7) Interest rate (BI Rate) has no effect on company size (SIZE). Based on the indirect effect, the results are: 1) Leverage (DER) has a significant negative effect on firm value (PBV) through firm size (SIZE), 2) Profitability (ROE) has no effect on firm value (PBV) through firm size (SIZE), and 3) Interest rates (BI Rate) have no effect on firm value (PBV) through company size (SIZE). Based on this research, companies need to be wise in managing debt in connection with the significant positive leverage (debt) on firm value. Likewise, with the effect of profitability (ROE) on firm value negatively although not significant, companies need to anticipate/be careful because in real conditions profitability should have a positive effect on firm value. This anomalous condition can occur during Covid-19 and therefore companies must be wiser in running their business effectively and efficiently in order to achieve high profitability and firm value.
{"title":"Analysis of Leverage, Profitability and Interest Rate Ratio on Company Value With Size as an Intervening Variable","authors":"Mohamad Ibnussoim, Suyanto Suyanto","doi":"10.56457/jimk.v11i2.460","DOIUrl":"https://doi.org/10.56457/jimk.v11i2.460","url":null,"abstract":"The Indonesia Stock Exchange (IDX) is a place for transactions of shares of companies that have met the requirements. The incident of the spread of Covid-19 has an impact on stock market instability which also has an impact on company value. Investors are cautious in investing in the IDX including considering the value of the company. According to a number of studies, firm value (PBV) is influenced by leverage (DER), profitability (ROE), interest rates (BI Rate), and company size (SIZE) but inconsistently (positively or negatively). There are other studies that show an inconsistent relationship between DER, ROE, BI Rate and SIZE. Therefore, it is necessary to analyze DER, ROE, and BI Rate on PBV with SIZE as an intervening variable. The research was conducted on companies listed in LQ45 for the 2019-2022 Period using purposive sampling method and based on their annual financial statements. Other data is obtained from the Central Bureau of Statistics, and Yahoo Finance. Data processing using SmartPLS with the PLS-SEM method with a 95% confidence level reinforced by the Sobel Test. The results of the study are based on direct influence, namely: 1) Leverage (DER) has a significant positive effect on firm value (PBV), 2) Profitability (ROE) has no effect on firm value (PBV), 3) Interest Rate (BI Rate) has no effect on firm value (PBV), 4) Firm size (SIZE) has a significant negative effect on firm value (PBV), 5) Leverage (DER) has a significant positive effect on firm size (SIZE ), 6) Profitability (ROE) has no effect on firm size (SIZE), 7) Interest rate (BI Rate) has no effect on company size (SIZE). Based on the indirect effect, the results are: 1) Leverage (DER) has a significant negative effect on firm value (PBV) through firm size (SIZE), 2) Profitability (ROE) has no effect on firm value (PBV) through firm size (SIZE), and 3) Interest rates (BI Rate) have no effect on firm value (PBV) through company size (SIZE). Based on this research, companies need to be wise in managing debt in connection with the significant positive leverage (debt) on firm value. Likewise, with the effect of profitability (ROE) on firm value negatively although not significant, companies need to anticipate/be careful because in real conditions profitability should have a positive effect on firm value. This anomalous condition can occur during Covid-19 and therefore companies must be wiser in running their business effectively and efficiently in order to achieve high profitability and firm value.","PeriodicalId":507196,"journal":{"name":"Kontigensi : Jurnal Ilmiah Manajemen","volume":"74 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139182587","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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