Tujuan dari penelitian ini adalah untuk menganalisis pengaruh karakteristik merek dan kepuasan merek terhadap loyalitas merek dengan kepercayaan merek sebagai variabel mediasi pada produk Ms Glow di Soloraya. Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian eksplanatori dengan menggunakan metode kuantitatif. Populasi dalam penelitian ini adalah mahasiswa di Soloraya yang menggunakan MS Glow. Teknik pengambilan sampel dalam penelitian ini adalah probability sampling dengan pendekatan purposive sampling. Pengambilan sampel dengan perhitungan Malhottra. Sampel dari penelitian ini sebanyak 140 responden. Metode pengumpulan data yang digunakan dalam penelitian ini adalah penyebaran kuesioner. Teknik analisis data dalam penelitian ini menggunakan Partial Least Square (PLS) dengan menggunakan bantuan Software SMARTPLS. Berdasarkan hasil dan pembahasan diperoleh kesimpulan bahwa karakteristik merek, kepuasan merek dan kepercayaan merek berpengaruh positif dan signifikan terhadap loyalitas merek. Karakteristik merek, kepuasan merek berpengaruh positif dan signifikan terhadap kepercayaan merek. Kepercayaan merek dapat memediasi hubungan antara karakteristik merek dan kepuasan merek terhadap loyalitas merek secara parsial.
{"title":"THE INFLUENCE OF BRAND CHARACTERISTICS AND BRAND SATISFACTION ON BRAND LOYALTY WITH BRAND TRUST AS A MEDIATING VARIABLE ON MS GLOW PRODUCTS IN SOLORAYA","authors":"Hetty Widiyana, Moechammad Nasir","doi":"10.47024/js.v11i2.739","DOIUrl":"https://doi.org/10.47024/js.v11i2.739","url":null,"abstract":"Tujuan dari penelitian ini adalah untuk menganalisis pengaruh karakteristik merek dan kepuasan merek terhadap loyalitas merek dengan kepercayaan merek sebagai variabel mediasi pada produk Ms Glow di Soloraya. Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian eksplanatori dengan menggunakan metode kuantitatif. Populasi dalam penelitian ini adalah mahasiswa di Soloraya yang menggunakan MS Glow. Teknik pengambilan sampel dalam penelitian ini adalah probability sampling dengan pendekatan purposive sampling. Pengambilan sampel dengan perhitungan Malhottra. Sampel dari penelitian ini sebanyak 140 responden. Metode pengumpulan data yang digunakan dalam penelitian ini adalah penyebaran kuesioner. Teknik analisis data dalam penelitian ini menggunakan Partial Least Square (PLS) dengan menggunakan bantuan Software SMARTPLS. Berdasarkan hasil dan pembahasan diperoleh kesimpulan bahwa karakteristik merek, kepuasan merek dan kepercayaan merek berpengaruh positif dan signifikan terhadap loyalitas merek. Karakteristik merek, kepuasan merek berpengaruh positif dan signifikan terhadap kepercayaan merek. Kepercayaan merek dapat memediasi hubungan antara karakteristik merek dan kepuasan merek terhadap loyalitas merek secara parsial.","PeriodicalId":507684,"journal":{"name":"JURSIMA","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140489425","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Penelitian ini bertujuan untuk menyelidiki bagaimana kualitas layanan di Klinik Nabila Skincare Grobogan memengaruhi kepuasan dan loyalitas pelanggan. Studi ini menemukan bahwa kualitas layanan secara signifikan memengaruhi loyalitas dan kepuasan pelanggan. Artikel ini juga membahas kontribusi teoritis, implikasi praktis, batasan penelitian, dan memberikan pengantar tentang masalah penelitian dan tujuan. Penelitian ini menggunakan metodologi kuantitatif dan mengumpulkan data dari 168 responden. Hasilnya menunjukkan korelasi yang signifikan antara kualitas layanan, kepuasan, dan loyalitas. Studi ini juga menggunakan uji validitas dan reliabilitas untuk instrumen penelitian. Temuannya memberikan wawasan berharga bagi industri perawatan kulit agar dapat memuaskan pelanggan dan meningkatkan pendapatan perusahaan.
{"title":"DAMPAK SERVICE QUALITY TERHADAP SATISFACTION DAN LOYALTY STUDI PADA KONSUMEN NABILA SKINCARE KLINIK GROBOGAN","authors":"Celci Agripina Agata, A. A. Setyawan","doi":"10.47024/js.v11i3.768","DOIUrl":"https://doi.org/10.47024/js.v11i3.768","url":null,"abstract":"Penelitian ini bertujuan untuk menyelidiki bagaimana kualitas layanan di Klinik Nabila Skincare Grobogan memengaruhi kepuasan dan loyalitas pelanggan. Studi ini menemukan bahwa kualitas layanan secara signifikan memengaruhi loyalitas dan kepuasan pelanggan. Artikel ini juga membahas kontribusi teoritis, implikasi praktis, batasan penelitian, dan memberikan pengantar tentang masalah penelitian dan tujuan. Penelitian ini menggunakan metodologi kuantitatif dan mengumpulkan data dari 168 responden. Hasilnya menunjukkan korelasi yang signifikan antara kualitas layanan, kepuasan, dan loyalitas. Studi ini juga menggunakan uji validitas dan reliabilitas untuk instrumen penelitian. Temuannya memberikan wawasan berharga bagi industri perawatan kulit agar dapat memuaskan pelanggan dan meningkatkan pendapatan perusahaan.","PeriodicalId":507684,"journal":{"name":"JURSIMA","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-01-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140493623","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this study was to analyze the effect of perceived price, brand image and product quality, and on purchasing decisions for packaged drinking water. The population of this research is students of the faculty of economics UNRIKA Batam totaling 105 people. The sample consists of 105 respondents, who were taken by the saturated sampling method. Data analysis using multiple regression and hypothesis testing. The results of this study concluded that perceived price has a significant effect on purchasing decisions of 0.001, brand image has a significant effect on purchasing decisions of 0.035, and product quality has a significant effect on purchasing decisions of 0.019. Perceived price, brand image and product quality simultaneously influence the decisions purchase of 0.000. Keywords: Perceived Price, Brand Image, Product Quality, Purchasing Decisions
{"title":"PENGARUH PERSEPSI HARGA, CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN AIR MINUM KEMASAN","authors":"Rejeki Bangun, Renniwaty Siringoringo, Suali Suali, Helprida Simamora","doi":"10.47024/js.v11i3.656","DOIUrl":"https://doi.org/10.47024/js.v11i3.656","url":null,"abstract":"The purpose of this study was to analyze the effect of perceived price, brand image and product quality, and on purchasing decisions for packaged drinking water. The population of this research is students of the faculty of economics UNRIKA Batam totaling 105 people. The sample consists of 105 respondents, who were taken by the saturated sampling method. Data analysis using multiple regression and hypothesis testing. The results of this study concluded that perceived price has a significant effect on purchasing decisions of 0.001, brand image has a significant effect on purchasing decisions of 0.035, and product quality has a significant effect on purchasing decisions of 0.019. Perceived price, brand image and product quality simultaneously influence the decisions purchase of 0.000. \u0000 \u0000Keywords: Perceived Price, Brand Image, Product Quality, Purchasing Decisions","PeriodicalId":507684,"journal":{"name":"JURSIMA","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-01-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140498025","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
According to the results of the 2020 population census, of the 2.06 million population in the Riau Islands, 71% of the population or around 1.45 million people are in the productive age range (15-64 years). The 2020 population census also shows that the population of the Riau Islands is still concentrated in Batam City, where around 57.95% of the population of the Riau Islands live in Batam City. Capital market investors in the Riau Islands are still very small compared to the number of productive age population, which indicates that the level of public awareness in investing is still low. This research aims to analyze the level of willingness of the millennial generation (in this case students) to invest. It is hoped that the results of this research will provide an overview of how financial behavior influences investment decisions; How does Financial Literacy influence Investment Decisions? The research method uses descriptive analysis with a quantitative approach. The population in this study consisted of students in the city of Batam. The sample for this research were students from the Accounting study program at Putera Batam University. The results of the research using the t test to test partial effects showed that: Financial Behavior influences Student Investment Decisions with a Sig value of 0.000<0.05; Financial Literacy influences student investment decisions with a Sig value of 0.000 <0.05. Meanwhile, by testing the influence simultaneously using the F test, it was found that Financial Behavior Financial Literacy jointly influences student investment decisions in Batam City with a Sig value of 0.000<0.05, where R Square shows 70.6%.
{"title":"ANALISIS PERILAKU KEUANGAN DAN LITERASI KEUANGAN TERHADAP KEPUTUSAN INVESTASI MAHASISWA DI BATAM","authors":"Erni Yanti Natalia, Anggia Arista","doi":"10.47024/js.v11i3.765","DOIUrl":"https://doi.org/10.47024/js.v11i3.765","url":null,"abstract":"According to the results of the 2020 population census, of the 2.06 million population in the Riau Islands, 71% of the population or around 1.45 million people are in the productive age range (15-64 years). The 2020 population census also shows that the population of the Riau Islands is still concentrated in Batam City, where around 57.95% of the population of the Riau Islands live in Batam City. Capital market investors in the Riau Islands are still very small compared to the number of productive age population, which indicates that the level of public awareness in investing is still low. This research aims to analyze the level of willingness of the millennial generation (in this case students) to invest. It is hoped that the results of this research will provide an overview of how financial behavior influences investment decisions; How does Financial Literacy influence Investment Decisions? The research method uses descriptive analysis with a quantitative approach. The population in this study consisted of students in the city of Batam. The sample for this research were students from the Accounting study program at Putera Batam University. The results of the research using the t test to test partial effects showed that: Financial Behavior influences Student Investment Decisions with a Sig value of 0.000<0.05; Financial Literacy influences student investment decisions with a Sig value of 0.000 <0.05. Meanwhile, by testing the influence simultaneously using the F test, it was found that Financial Behavior Financial Literacy jointly influences student investment decisions in Batam City with a Sig value of 0.000<0.05, where R Square shows 70.6%.","PeriodicalId":507684,"journal":{"name":"JURSIMA","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140500917","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstrak Teknologi Informasi dan Komunikasi (TIK) memegang peranan penting dalam segala bidang, termasuk bidang pemerintahan. Salah satu kabupaten administratif yang menggunakan teknologi informasi dan komunikasi (TIK) dalam bidang pemerintahan yaitu DINDUKCAPIL Kabupaten Banyumas. Salah satu implementasi E-Goverment Pemerintah Banyumas adalah website Gratis Kabeh sebagai bentuk layanan administrasi kependudukan yang dibawahi oleh Dindukcapil kepada masyarakat Banyumas dalam pengurusan dokumen kependudukan secara online. Dalam memastikan efektivitas efisiensi, dan kepuasan pengguna atas website, maka perlu dilakukan evaluasi dan penilaian atas website tersebut. Tujuan penelitian ini untuk menganalisis kepuasan penggunaan website Gratis Kabeh. Pada penelitian ini menggunakan metode System Usability Scale (SUS). Hasil evaluasi penelitian ini, yaitu hasil evaluasi wawancara dan kuesioner diperoleh skor SUS total 7142,5 dengan rata-rata 72,88. Hal ini menunjukkan total skor SUS pada website Gratis Kabeh tersebut masuk dalam kategori "Acceptable" berdasarkan acceptability ranges dan termasuk dalam grade "C" berdasarkan grade scale. Hasil ini menunjukkan bahwa website Gratis Kabeh dapat diterima oleh pengguna dan telah memenuhi standar nilai rata-rata usability yang ditetapkan dan dengan nilai tersebut website Gratis Kabeh terbilang layak untuk digunakan. Kata Kunci : Kepuasan Pengguna, Website Gratis Kabeh, System Usability Scale (SUS)
{"title":"ANALISIS KEPUASAN PENGGUNA WEBSITE GRATIS KABEH DENGAN METODE SYSTEM USABILITY SCALE DI DESA KEDUNGWULUH KIDUL","authors":"Fiqrotul Munawaroh, Daning Nur Sulistyowati","doi":"10.47024/js.v11i2.619","DOIUrl":"https://doi.org/10.47024/js.v11i2.619","url":null,"abstract":" \u0000 Abstrak \u0000Teknologi Informasi dan Komunikasi (TIK) memegang peranan penting dalam segala bidang, termasuk bidang pemerintahan. Salah satu kabupaten administratif yang menggunakan teknologi informasi dan komunikasi (TIK) dalam bidang pemerintahan yaitu DINDUKCAPIL Kabupaten Banyumas. Salah satu implementasi E-Goverment Pemerintah Banyumas adalah website Gratis Kabeh sebagai bentuk layanan administrasi kependudukan yang dibawahi oleh Dindukcapil kepada masyarakat Banyumas dalam pengurusan dokumen kependudukan secara online. Dalam memastikan efektivitas efisiensi, dan kepuasan pengguna atas website, maka perlu dilakukan evaluasi dan penilaian atas website tersebut. Tujuan penelitian ini untuk menganalisis kepuasan penggunaan website Gratis Kabeh. Pada penelitian ini menggunakan metode System Usability Scale (SUS). Hasil evaluasi penelitian ini, yaitu hasil evaluasi wawancara dan kuesioner diperoleh skor SUS total 7142,5 dengan rata-rata 72,88. Hal ini menunjukkan total skor SUS pada website Gratis Kabeh tersebut masuk dalam kategori \"Acceptable\" berdasarkan acceptability ranges dan termasuk dalam grade \"C\" berdasarkan grade scale. Hasil ini menunjukkan bahwa website Gratis Kabeh dapat diterima oleh pengguna dan telah memenuhi standar nilai rata-rata usability yang ditetapkan dan dengan nilai tersebut website Gratis Kabeh terbilang layak untuk digunakan. \u0000 \u0000Kata Kunci : Kepuasan Pengguna, Website Gratis Kabeh, System Usability Scale (SUS) \u0000 \u0000 \u0000 ","PeriodicalId":507684,"journal":{"name":"JURSIMA","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140501711","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
ABSTRAKSI Berlalunya wabah Covid-19 telah memberi ruang dan waktu bagi industri pariwisata untuk bangkit dan berkembang kembali. Dewasa ini pariwisata telah menjadi bagian dari sekian aspek yang diprioritaskan oleh beberapa negara dalam meningkatkan pendapatan sebuah negara. Pariwisata dapat diberikan pengertian sebagai aktivitas seseorang dari suatu tempat ke tempat yang berbeda dengan tujuan untuk berkunjung, singgah sementara waktu yang tidak terlalu lama dengan motif untuk menikmati lokasi kunjungan dalam wilayah tersebut. Bertumbuhnya kegiatan industry pariwisata tentu saja akan memberikan dampak bagi pertambahan laju atau peningkatan pendapatan suatu negara. Pada kenyataanya banyak negara membuktikan bahwa .sektor pariwisata mampu mendorong dan memberi efek penambahan perkapita sebuah negara dan memberikan daya dorong bagi ekonomi dan industri turunan pariwisata seperti munculnya industri kerajinan, industri dan produk cinderamata, Munculnya ragam dan bentuk model penginapan seperti homestay, guest house, dan unit unit usaha kecil menengah yang berhubungan dengan pariwisata seperti kuliner lokal, dan jajanan makanan khas daerah.. Tujuan dari studi ini adalah untuk mengetahui dan menganalisis kepemimpinan, lingkungan kerja terhadap stress kerja, dan pengaruh masing masing variabel tersebut terhadap performasi karyawan. restoran Sederhana dan Nasi Kapau yang terdapat di Kota Batam. Responden yang digunakan untuk mendukung studi ini sebanyak 117 partisipan. Hasil penelitian menunjukan bahwa kepemimpinan berpengaruh signifikan terhadap stres, lingkungan kerja berpengaruh signifikan terhadap performansi, lingkungan kerja berpengaruh signifikan terhadap stres dan stres berpengaruh signifikan terhadap performansi
{"title":"KEPEMIMPINAN, LINGKUNGAN KERJA TERHADAP STRES DAN PERFORMANSI KARYAWAN RESTORAN MENGGUNAKAN PLS","authors":"Asman Abnur, A. Wibowo, M.Nur A.Nasution","doi":"10.47024/js.v11i3.693","DOIUrl":"https://doi.org/10.47024/js.v11i3.693","url":null,"abstract":"ABSTRAKSI \u0000Berlalunya wabah Covid-19 telah memberi ruang dan waktu bagi industri pariwisata untuk bangkit dan berkembang kembali. Dewasa ini pariwisata telah menjadi bagian dari sekian aspek yang diprioritaskan oleh beberapa negara dalam meningkatkan pendapatan sebuah negara. Pariwisata dapat diberikan pengertian sebagai aktivitas seseorang dari suatu tempat ke tempat yang berbeda dengan tujuan untuk berkunjung, singgah sementara waktu yang tidak terlalu lama dengan motif untuk menikmati lokasi kunjungan dalam wilayah tersebut. Bertumbuhnya kegiatan industry pariwisata tentu saja akan memberikan dampak bagi pertambahan laju atau peningkatan pendapatan suatu negara. Pada kenyataanya banyak negara membuktikan bahwa .sektor pariwisata mampu mendorong dan memberi efek penambahan perkapita sebuah negara dan memberikan daya dorong bagi ekonomi dan industri turunan pariwisata seperti munculnya industri kerajinan, industri dan produk cinderamata, Munculnya ragam dan bentuk model penginapan seperti homestay, guest house, dan unit unit usaha kecil menengah yang berhubungan dengan pariwisata seperti kuliner lokal, dan jajanan makanan khas daerah.. \u0000Tujuan dari studi ini adalah untuk mengetahui dan menganalisis kepemimpinan, lingkungan kerja terhadap stress kerja, dan pengaruh masing masing variabel tersebut terhadap performasi karyawan. restoran Sederhana dan Nasi Kapau yang terdapat di Kota Batam. Responden yang digunakan untuk mendukung studi ini sebanyak 117 partisipan. Hasil penelitian menunjukan bahwa kepemimpinan berpengaruh signifikan terhadap stres, lingkungan kerja berpengaruh signifikan terhadap performansi, lingkungan kerja berpengaruh signifikan terhadap stres dan stres berpengaruh signifikan terhadap performansi","PeriodicalId":507684,"journal":{"name":"JURSIMA","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140501895","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to determinane the accountabiliy of village fund management in The process of administration, reporting and village accountability in Perapat Hulu Village, Babussalam District, Southeast Aceh Regency in 2022-2023.This Study Uses primary data obtained through interviews with village officials and village Communities and secondary data in the form of documents of the Perapat Hulu Village.This research method uses qualitative descriptive analisys. The results of This study indicate that the 2022 Perapat Hulu Village administration stage is In accordance with the Southeast Aceh Perbub.In the reporting process, Perapat Hulu Village has Made a report in accordance with the Southeast Aceh Perbub where Perapat Hulu Village report the reports on the use of village fund every three times a year. In The accountability process, Perapat Hulu Village has carried out accountability in Accordance with the Southeast Aceh Perbub, where the Perapat Hulu Village Provides information in a transparan manner.
本研究旨在确定 2022-2023 年亚齐东南部巴布萨拉姆区 Perapat Hulu 村在行政管理、报告和村级问责过程中的村级资金管理问责制。研究结果表明，2022 年 Perapat Hulu 村的行政管理阶段符合《亚齐东南部行动计划》。在问责过程中，Perapat Hulu 村按照《东南亚齐 Perbub》执行问责，Perapat Hulu 村以透明的方式提供信息。
{"title":"ANALISIS PENGELOLAAN DANA DESA PADA DESA PERAPAT HULU KECAMATAN BABUSSALAM KABUPATEN ACEH TENGGARA","authors":"Rina Malahayati, Nurmala Nurmala","doi":"10.47024/js.v11i3.718","DOIUrl":"https://doi.org/10.47024/js.v11i3.718","url":null,"abstract":"This study aims to determinane the accountabiliy of village fund management in The process of administration, reporting and village accountability in Perapat Hulu Village, Babussalam District, Southeast Aceh Regency in 2022-2023.This Study Uses primary data obtained through interviews with village officials and village Communities and secondary data in the form of documents of the Perapat Hulu Village.This research method uses qualitative descriptive analisys. The results of This study indicate that the 2022 Perapat Hulu Village administration stage is In accordance with the Southeast Aceh Perbub.In the reporting process, Perapat Hulu Village has Made a report in accordance with the Southeast Aceh Perbub where Perapat Hulu Village report the reports on the use of village fund every three times a year. In The accountability process, Perapat Hulu Village has carried out accountability in Accordance with the Southeast Aceh Perbub, where the Perapat Hulu Village Provides information in a transparan manner.","PeriodicalId":507684,"journal":{"name":"JURSIMA","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140502221","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research is aimed at analyzing the influence of service quality (X) on community satisfaction in Batu Aji District (Y). The approach in this research uses quantitative methods, by distributing questionnaires to respondents. The research sample was 100 people. The results of research using the comparison method between t-count and t-table, the t-table value obtained with a total of 100 data is 1,984, while the t-count value for service quality is 12,575, because t-count (12,575) > t-table (1,984). Based on the data above, the significance value (Sig.) of 0.000 is smaller than <0.05 probability, so H0 is accepted, Ha is rejected, therefore it means that there is an influence of service quality (X) on satisfaction (Y). Meanwhile, the determination results obtained obtained an R value of 0.786, meaning 78.3%, while an R2 value of 0.617, meaning 61.7%. The Community Satisfaction variable can be explained by service quality as an independent variable and the remainder (100%-61.7%=38.3%) is not in the research.
{"title":"PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN MASYARAKAT KECAMATAN BATU AJI","authors":"Timbul Dompak, Lubna Salsabila, Paramita Khodijah, Suryani Barimbing","doi":"10.47024/js.v11i3.762","DOIUrl":"https://doi.org/10.47024/js.v11i3.762","url":null,"abstract":"This research is aimed at analyzing the influence of service quality (X) on community satisfaction in Batu Aji District (Y). The approach in this research uses quantitative methods, by distributing questionnaires to respondents. The research sample was 100 people. The results of research using the comparison method between t-count and t-table, the t-table value obtained with a total of 100 data is 1,984, while the t-count value for service quality is 12,575, because t-count (12,575) > t-table (1,984). Based on the data above, the significance value (Sig.) of 0.000 is smaller than <0.05 probability, so H0 is accepted, Ha is rejected, therefore it means that there is an influence of service quality (X) on satisfaction (Y). Meanwhile, the determination results obtained obtained an R value of 0.786, meaning 78.3%, while an R2 value of 0.617, meaning 61.7%. The Community Satisfaction variable can be explained by service quality as an independent variable and the remainder (100%-61.7%=38.3%) is not in the research.","PeriodicalId":507684,"journal":{"name":"JURSIMA","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-01-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140503492","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
As time progresses, many people are starting to realize the existence of wedding organizers (WO) and are starting to use their services. This is because prospective brides and grooms, most of whom are millennials, are busy with their respective jobs. Because of this busy schedule, prospective brides and grooms find it difficult to prepare everything related to their wedding. This is where the WO's job is needed to help the smooth running of a wedding party. Starting from the contract/blessing to the reception process. Running a business is not enough to just rely on a model, because in reality every business or undertaking requires its own elements. This research aims to analyze a wedding organizer business. The model used to help manage this business is the business canvas model (MBC) which consists of nine elements guided by SWOT analysis. SWOT analysis will really help manage a business starting from describing strengths, weaknesses, opportunities and threats. This research focuses more on how to manage the WO business with MBC. The research results explain that before running a WO business, MBC is a tool in management strategy to translate concepts, consumers, infrastructure and company finances in the form of visual elements. With the MBC framework, it is very easy for WO business to be realized quickly and on target.
随着时代的进步，许多人开始意识到婚礼组织者（WO）的存在，并开始使用他们的服务。这是因为准新娘和新郎（其中大多数是千禧一代）都忙于各自的工作。由于工作繁忙，准新娘和新郎很难准备好与婚礼有关的一切。这就需要 WO 的工作来帮助婚礼顺利进行。从合同/祝福开始到接待过程。经营一项业务仅仅依靠一种模式是不够的，因为实际上每项业务或事业都需要其自身的要素。本研究旨在分析婚礼组织者的业务。用于帮助管理该企业的模式是业务画布模式（MBC），该模式由 SWOT 分析指导下的九个要素组成。SWOT 分析法从描述优势、劣势、机会和威胁入手，真正帮助管理企业。本研究的重点是如何利用 MBC 管理 WO 业务。研究结果表明，在经营 WO 业务之前，MBC 是一种管理战略工具，可以将概念、消费者、基础设施和公司财务转化为可视化元素。有了 MBC 框架，WO 业务就很容易快速、准确地实现。
{"title":"MODEL BISNIS CANVAS PADA BISNIS WEDDING ORGANIZER DI BATAM","authors":"Tiurniari Purba, Nora Pitri Nainggolan","doi":"10.47024/js.v11i3.639","DOIUrl":"https://doi.org/10.47024/js.v11i3.639","url":null,"abstract":"As time progresses, many people are starting to realize the existence of wedding organizers (WO) and are starting to use their services. This is because prospective brides and grooms, most of whom are millennials, are busy with their respective jobs. Because of this busy schedule, prospective brides and grooms find it difficult to prepare everything related to their wedding. This is where the WO's job is needed to help the smooth running of a wedding party. Starting from the contract/blessing to the reception process. Running a business is not enough to just rely on a model, because in reality every business or undertaking requires its own elements. This research aims to analyze a wedding organizer business. The model used to help manage this business is the business canvas model (MBC) which consists of nine elements guided by SWOT analysis. SWOT analysis will really help manage a business starting from describing strengths, weaknesses, opportunities and threats. This research focuses more on how to manage the WO business with MBC. The research results explain that before running a WO business, MBC is a tool in management strategy to translate concepts, consumers, infrastructure and company finances in the form of visual elements. With the MBC framework, it is very easy for WO business to be realized quickly and on target.","PeriodicalId":507684,"journal":{"name":"JURSIMA","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-01-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140504909","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
A. Wibowo, Rosie Oktavia Puspita Rini, M. N. A. Nasution, Supardi U. S. Supardi
Penelitian ini bertujuan untuk melakukan komparasi kinerja antara tenaga pendidik berjenis kelamin laki-laki dan perempuan di lingkungan kampus, institusi pendidikan. Dengan menggunakan metode analisis data statistik, studi ini mengevaluasi sejumlah variabel yang dapat mempengaruhi kinerja, termasuk pengalaman kerja, beban kerja, dan kemampuan interpersonal. Hasil penelitian menunjukkan bahwa tidak terdapat perbedaan kinerja yang signifikan antara tenaga pendidik berjenis kelamin laki-laki dengan perempuan di Politeknik Pariwisata Batam. Temuan ini memberikan wawasan penting terkait kesetaraan dan kontribusi yang setara dari tenaga pendidik berbagai jenis kelamin (gender) dalam konteks institusi pendidikan. Studi ini mendorong pemahaman yang lebih mendalam terhadap faktor-faktor yang dapat mempengaruhi kinerja tenaga pendidik di Politeknik Pariwisata Batam, serta menyoroti pentingnya mengakui kontribusi setiap individu tanpa memandang jenis kelamin.Hasil uji menggunakan SPSS. 21 melalui uji independent sample t test, memberikan, kesimpulan penelitian ini mendukung ide bahwa upaya perbaikan dan peningkatan kinerja di lembaga pendidikan harus berfokus pada aspek-aspek tertentu yang bersifat universal, tanpa mengidentifikasi perbedaan signifikan dalam kinerja berdasarkan jenis kelamin. Hipotesis pertama yang diajukan dalam penelitian ini ditolak, dan sebaliknya didapati temuan bahwa tidak terdapat perbedaan kinerja yang signifikan diantara tenaga pendidik berjenis kelamin pria dan tenaga pendidik berjenis kelamin perempuan. Hipotesis kedua yang diajukan dalam penelitian ini ditolak, dan sebaliknya didapati temuan bahwa tenaga pendidik berjenis kelamin pria secara signifikan tidak memiliki kinerja lebih tinggi dibandingkan dengan tenaga pendidik perempuan di Politeknik Pariwisata Batam
本研究旨在比较教育机构校园环境中男女教育工作者的工作表现。本研究采用统计数据分析方法，评估了可能影响绩效的一些变量，包括工作经验、工作量和人际交往技能。结果表明，巴淡旅游职业技术学院的男女教职员工在工作表现上没有明显差异。研究结果为教育机构中不同性别教育工作者的平等和平等贡献提供了重要启示。该研究有助于深入了解可能影响峇淡旅游职业技术学院教职员工绩效的因素，并强调了承认每个人的贡献（无论性别）的重要性。使用 SPSS.21 进行独立样本 t 检验的结果表明，本研究的结论支持这样一种观点，即改善和提高教育机 构绩效的工作应侧重于某些具有普遍性的方面，而不是根据性别确定绩效方面的显著差异。本研究提出的第一个假设被否决，相反，研究发现男性和女性教育工作者的绩效没有显著差异。本研究提出的第二个假设被否决，研究结果表明，在巴淡旅游职业技术学院，男性教育工作者的绩效并没有明显高于女性教育工作者。
{"title":"KOMPARASI KINERJA BERDASARKAN GENDER","authors":"A. Wibowo, Rosie Oktavia Puspita Rini, M. N. A. Nasution, Supardi U. S. Supardi","doi":"10.47024/js.v11i3.723","DOIUrl":"https://doi.org/10.47024/js.v11i3.723","url":null,"abstract":"Penelitian ini bertujuan untuk melakukan komparasi kinerja antara tenaga pendidik berjenis kelamin laki-laki dan perempuan di lingkungan kampus, institusi pendidikan. Dengan menggunakan metode analisis data statistik, studi ini mengevaluasi sejumlah variabel yang dapat mempengaruhi kinerja, termasuk pengalaman kerja, beban kerja, dan kemampuan interpersonal. Hasil penelitian menunjukkan bahwa tidak terdapat perbedaan kinerja yang signifikan antara tenaga pendidik berjenis kelamin laki-laki dengan perempuan di Politeknik Pariwisata Batam. Temuan ini memberikan wawasan penting terkait kesetaraan dan kontribusi yang setara dari tenaga pendidik berbagai jenis kelamin (gender) dalam konteks institusi pendidikan. \u0000Studi ini mendorong pemahaman yang lebih mendalam terhadap faktor-faktor yang dapat mempengaruhi kinerja tenaga pendidik di Politeknik Pariwisata Batam, serta menyoroti pentingnya mengakui kontribusi setiap individu tanpa memandang jenis kelamin.Hasil uji menggunakan SPSS. 21 melalui uji independent sample t test, memberikan, kesimpulan penelitian ini mendukung ide bahwa upaya perbaikan dan peningkatan kinerja di lembaga pendidikan harus berfokus pada aspek-aspek tertentu yang bersifat universal, tanpa mengidentifikasi perbedaan signifikan dalam kinerja berdasarkan jenis kelamin. Hipotesis pertama yang diajukan dalam penelitian ini ditolak, dan sebaliknya didapati temuan bahwa tidak terdapat perbedaan kinerja yang signifikan diantara tenaga pendidik berjenis kelamin pria dan tenaga pendidik berjenis kelamin perempuan. Hipotesis kedua yang diajukan dalam penelitian ini ditolak, dan sebaliknya didapati temuan bahwa tenaga pendidik berjenis kelamin pria secara signifikan tidak memiliki kinerja lebih tinggi dibandingkan dengan tenaga pendidik perempuan di Politeknik Pariwisata Batam","PeriodicalId":507684,"journal":{"name":"JURSIMA","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-01-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140505354","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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