Purpose – The objective of this research is to examine how green marketing influences the brand perception of Hapihome, a locally produced item specializing in Air Purifying Bags composed entirely of Activated Bamboo Charcoal. These bags have the capability to effectively absorb odors, moisture, and bacteria from the surrounding air. Design/methodology – Utilizing a purposeful sampling approach, the study involved 100 participants and employed Google Forms questionnaires as a data collection method. The analysis of green marketing focused on four key elements: green products, green pricing, green distribution channels, and green promotion. Descriptive analysis, employing frequency tables, was utilized to scrutinize respondent characteristics, while quantitative analysis was conducted using StatisticaI Product and Service SoIutions (SPSS). Findings-The green marketing variables examined in the study exert a notable impact on the brand perception of Hapihome. Green product has the highest influence on the brand image of Hapihome. Consumers tend to choose Hapihome products because they have a brand image associated with environmentally responsible business concepts. The consistency between the promotion carried out and the actual business practices is crucial, as inconsistency can damage the brand image and consumer trust.
{"title":"ANALISA PENERAPAN GREEN MARKETING PADA CITRA PRODUK HAPIHOME AIR PURIFYING BAGS (KANTONG PEMBERSIH UDARA HAPIHOME)","authors":"Imas Permatasari, Andriansyah Bari","doi":"10.32502/mti.v9i1.7895","DOIUrl":"https://doi.org/10.32502/mti.v9i1.7895","url":null,"abstract":"Purpose – The objective of this research is to examine how green marketing influences the brand perception of Hapihome, a locally produced item specializing in Air Purifying Bags composed entirely of Activated Bamboo Charcoal. These bags have the capability to effectively absorb odors, moisture, and bacteria from the surrounding air. Design/methodology – Utilizing a purposeful sampling approach, the study involved 100 participants and employed Google Forms questionnaires as a data collection method. The analysis of green marketing focused on four key elements: green products, green pricing, green distribution channels, and green promotion. Descriptive analysis, employing frequency tables, was utilized to scrutinize respondent characteristics, while quantitative analysis was conducted using StatisticaI Product and Service SoIutions (SPSS). Findings-The green marketing variables examined in the study exert a notable impact on the brand perception of Hapihome. Green product has the highest influence on the brand image of Hapihome. Consumers tend to choose Hapihome products because they have a brand image associated with environmentally responsible business concepts. The consistency between the promotion carried out and the actual business practices is crucial, as inconsistency can damage the brand image and consumer trust.","PeriodicalId":509822,"journal":{"name":"MOTIVASI","volume":"5 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141411102","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose – This research aims to identify any variables that can influence e-money user behavior mediated by behavioral intentions using the UTAUT model Design/methodology –. This research uses a quantitative-descriptive approach. Sampling used a purposive sampling method to achieve a sample size based on the Slovin formula. Data was collected by distributing a questionnaire in the form of a Google Form. The data analysis technique uses the Partial Least Squares-Structural Equation Model (PLSSEM) with the SmartPLS3 application. Findings - The results of hypothesis testing show that performance expectations do not influence behavioral intentions. Effort expectancy, social influence, and facilitating conditions influence the intention to use e-money. Facilitating conditions influence user behavior. Behavioral intentions are able to mediate the influence of performance expectations, business expectations, and social influences, as well as facilitate conditions on e-money user behavior.
{"title":"PENERIMAAN E-MONEY: PENERAPAN UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY (UTAUT) MODEL","authors":"Irma Christiana, Hastina Febriaty, Linzzy Pratami Putri","doi":"10.32502/mti.v9i1.7989","DOIUrl":"https://doi.org/10.32502/mti.v9i1.7989","url":null,"abstract":"Purpose – This research aims to identify any variables that can influence e-money user behavior mediated by behavioral intentions using the UTAUT model Design/methodology –. This research uses a quantitative-descriptive approach. Sampling used a purposive sampling method to achieve a sample size based on the Slovin formula. Data was collected by distributing a questionnaire in the form of a Google Form. The data analysis technique uses the Partial Least Squares-Structural Equation Model (PLSSEM) with the SmartPLS3 application. Findings - The results of hypothesis testing show that performance expectations do not influence behavioral intentions. Effort expectancy, social influence, and facilitating conditions influence the intention to use e-money. Facilitating conditions influence user behavior. Behavioral intentions are able to mediate the influence of performance expectations, business expectations, and social influences, as well as facilitate conditions on e-money user behavior.","PeriodicalId":509822,"journal":{"name":"MOTIVASI","volume":"46 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141407569","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose-This research explores the readiness and innovation of human resources in the implementation of the Freedom to Learn (Merdeka Belajar) initiative at SMA Plus Al Ghifari. The study aims to answer three main questions is what readiness is needed by students and educators in adapting to the flexible curriculum and technological advancements? what are the inhibiting factors affecting the readiness and innovation of human resources in implementing Freedom to Learn? and what efforts can be made to overcome these inhibiting factors? Design/methodology-The research employs a mixed-methods quallitatif interviews, and document analysis. The research involved three main participant groups, namely Principals, Teachers, as well as secondary data obtained from employees in technical and operational technical and administrative units. Finding-The findings in this research is the priority is the development of teachers' skills in designing competency-based learning and supporting innovation. Hindering factors such as inadequate infrastructure and technology, resistance to change, and the inability to adapt to the new curriculum need to be overcome. Steps such as investing in improving infrastructure, training and skill development, as well as increasing awareness and motivation, need to be implemented immediately through internal socialization and campaigns.
目的--本研究探讨了在 SMA Plus Al Ghifari 实施 "自由学习"（Merdeka Belajar）计划过程中人力资源的准备和创新情况。本研究旨在回答三个主要问题：学生和教育工作者在适应灵活的课程和技术进步方面需要做好哪些准备？ 在实施 "自由学习 "的过程中，有哪些抑制因素影响人力资源的准备和创新？设计/方法--本研究采用了一种混合方法，即多元访谈法和文献分析法。研究涉及三个主要参与群体，即校长、教师，以及从技术和业务技术和行政单位的员工那里获得的二手数据。研究结果--本研究的发现是，优先发展教师在设计基于能力的学习和支持创新方面的技能。需要克服基础设施和技术不足、抵制变革、无法适应新课程等阻碍因素。需要通过内部社会化和宣传活动，立即实施投资改善基础设施、培训和技能发展，以及提高意识和动力等措施。
{"title":"KESIAPAN DAN INOVASI SUMBER DAYA MANUSIA SMA PLUS AL GHIFARI DALAM IMPLEMENTASI MERDEKA BELAJAR","authors":"Masduqi Masduqi, Lilis Karnita Soleha","doi":"10.32502/mti.v9i1.7826","DOIUrl":"https://doi.org/10.32502/mti.v9i1.7826","url":null,"abstract":"Purpose-This research explores the readiness and innovation of human resources in the implementation of the Freedom to Learn (Merdeka Belajar) initiative at SMA Plus Al Ghifari. The study aims to answer three main questions is what readiness is needed by students and educators in adapting to the flexible curriculum and technological advancements? what are the inhibiting factors affecting the readiness and innovation of human resources in implementing Freedom to Learn? and what efforts can be made to overcome these inhibiting factors? Design/methodology-The research employs a mixed-methods quallitatif interviews, and document analysis. The research involved three main participant groups, namely Principals, Teachers, as well as secondary data obtained from employees in technical and operational technical and administrative units. Finding-The findings in this research is the priority is the development of teachers' skills in designing competency-based learning and supporting innovation. Hindering factors such as inadequate infrastructure and technology, resistance to change, and the inability to adapt to the new curriculum need to be overcome. Steps such as investing in improving infrastructure, training and skill development, as well as increasing awareness and motivation, need to be implemented immediately through internal socialization and campaigns.","PeriodicalId":509822,"journal":{"name":"MOTIVASI","volume":"46 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141406750","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose –The aim of the research is to determine the influence of competence and work motivation on the performance of PT employees. Blue Bird Tbk. (Pool Narogong) Bekasi City both simultaneously and partially. Design/methodology –This type of research used is associative research. The sample used in this study was 67 respondents from a total population of 200 permanent employees. The sampling technique used was the Proportionate Stratified Random Sampling technique. The data collection method used is through questionnaires and documentation. Data analysis used in this research is quantitative and qualitative data analysis, using a Likert scale. The data analysis technique used in this study is using multiple linear regression analysis, F test (simultaneous), t test (partial) and the coefficient of determination. Findings - The results of the research based on multiple linear regression show that competence and work motivation have a positive effect on the performance of employees at PT. Blue Bird Tbk. (Pool Narogong) Bekasi City. The results of the F hypothesis test show that there is a significant effect of competence and work motivation on the performance of employees of PT. Blue Bird Tbk. (Pool Narogong) Bekasi City. The results of the t hypothesis test show that there is a partial effect of competence and work motivation on the performance of employees of PT. Blue Bird Tbk. (Pool Narogong) Bekasi City. The results of the coefficient of determination show that the variables of competence and work motivation can contribute to the ups and downs of performance by 69.3%, while the rest are influenced by other variables not included in this study.
{"title":"KOMPETENSI, MOTIVASI KERJA, DAN KINERJA KARYAWAN PT. BLUE BIRD TBK KOTA BEKASI","authors":"Mardiana Puspasari, Yunita Febriani, Yosefanny Puspa Azahra","doi":"10.32502/mti.v9i1.7847","DOIUrl":"https://doi.org/10.32502/mti.v9i1.7847","url":null,"abstract":"Purpose –The aim of the research is to determine the influence of competence and work motivation on the performance of PT employees. Blue Bird Tbk. (Pool Narogong) Bekasi City both simultaneously and partially. Design/methodology –This type of research used is associative research. The sample used in this study was 67 respondents from a total population of 200 permanent employees. The sampling technique used was the Proportionate Stratified Random Sampling technique. The data collection method used is through questionnaires and documentation. Data analysis used in this research is quantitative and qualitative data analysis, using a Likert scale. The data analysis technique used in this study is using multiple linear regression analysis, F test (simultaneous), t test (partial) and the coefficient of determination. Findings - The results of the research based on multiple linear regression show that competence and work motivation have a positive effect on the performance of employees at PT. Blue Bird Tbk. (Pool Narogong) Bekasi City. The results of the F hypothesis test show that there is a significant effect of competence and work motivation on the performance of employees of PT. Blue Bird Tbk. (Pool Narogong) Bekasi City. The results of the t hypothesis test show that there is a partial effect of competence and work motivation on the performance of employees of PT. Blue Bird Tbk. (Pool Narogong) Bekasi City. The results of the coefficient of determination show that the variables of competence and work motivation can contribute to the ups and downs of performance by 69.3%, while the rest are influenced by other variables not included in this study.","PeriodicalId":509822,"journal":{"name":"MOTIVASI","volume":"133 36","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141281860","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose – This research investigates how workplace spirituality acts as a mediator in the relationship between spiritual leadership and organizational commitment. Design/methodology – The study involved a sample of 116 individuals employed in private organizations in Indonesia. Data was collected using online surveys through Google Form as a self-reporting tool. The statistical analysis of the data was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM). This analytical approach enabled the researchers to explore the connections between variables and evaluate the mediating effects, offering valuable insights into the influence of spiritual leadership and workplace spirituality on organizational commitment. Findings - The research findings provide confirmation that both spiritual leadership and workplace spirituality have a positive influence on organizational commitment. Additionally, the results emphasize the significant role of workplace spirituality as a mediator in the connection between spiritual leadership and organizational commitment. When leaders foster an environment that values spiritual principles such as integrity, empathy, and shared purpose, employees feel more connected, motivated, and committed to achieving the organization’s goals. This alignment between personal values and organizational vision contributes to a harmonious workplace where commitment thrives.
{"title":"SPIRITUAL LEADERSHIP DAN KOMITMEN ORGANISASIONAL: PERAN MEDIASI WORKPLACE SPIRITUALITY","authors":"Ariyani Wahyu Wijayanti, Salman Faris Insani, Purwanto Purwanto, Amalia Oevina Saputri, Titania Jenny Wibowo","doi":"10.32502/mti.v9i1.7913","DOIUrl":"https://doi.org/10.32502/mti.v9i1.7913","url":null,"abstract":"Purpose – This research investigates how workplace spirituality acts as a mediator in the relationship between spiritual leadership and organizational commitment. Design/methodology – The study involved a sample of 116 individuals employed in private organizations in Indonesia. Data was collected using online surveys through Google Form as a self-reporting tool. The statistical analysis of the data was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM). This analytical approach enabled the researchers to explore the connections between variables and evaluate the mediating effects, offering valuable insights into the influence of spiritual leadership and workplace spirituality on organizational commitment. Findings - The research findings provide confirmation that both spiritual leadership and workplace spirituality have a positive influence on organizational commitment. Additionally, the results emphasize the significant role of workplace spirituality as a mediator in the connection between spiritual leadership and organizational commitment. When leaders foster an environment that values spiritual principles such as integrity, empathy, and shared purpose, employees feel more connected, motivated, and committed to achieving the organization’s goals. This alignment between personal values and organizational vision contributes to a harmonious workplace where commitment thrives.","PeriodicalId":509822,"journal":{"name":"MOTIVASI","volume":"35 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141410152","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
G. Agung, A. Pradnyani, Ni Luh, Putu Widhiastuti, Program Studi, Manajemen, Fakultas, J. Yani
Purpose – The objective of this research is to evaluate how profitability influences financial decision components affecting company value which can be used as reference material for further academics. This research also aims to provide knowledge and insight to food and beverage companies regarding the level of profitability that can strengthen or weaken the relationship between dividend policy and capital structure on company value. Design/methodology – Research was conducted on food and beverage companies on the Indonesia Stock Exchange for the 2020-2022 period. The type of research carried out is associative. The data used in this research is secondary data obtained from the official BEI website (www.Iidx.co.id). The method used is documentation. The sample was obtained using the purposive sampling method so that a sample of 22 companies was obtained so that observations were made at 66 food and beverage companies. The data analysis used is quantitative analysis. The analysis technique uses multiple linear regression analysis with the help of the SPSS version 26 application. Findings - Based on the data processing carried out, it was found that dividend policy had a negative effect on company value, while capital structure had a positive effect on capital structure. Profitability is concluded to be able to act as a moderating variable on the influence of dividend policy and capital structure on dividend policy. The implication for similar research is to add other variables such as corporate social responsibility, liquidity or good corporate governance.
{"title":"PERAN PROFITABILITAS DALAM MEMODERASI PENGARUH KEBIJAKAN DIVIDEN DAN STRUKTUR MODAL TERHADAP NILAI PERUSAHAAN","authors":"G. Agung, A. Pradnyani, Ni Luh, Putu Widhiastuti, Program Studi, Manajemen, Fakultas, J. Yani","doi":"10.32502/mti.v9i1.7936","DOIUrl":"https://doi.org/10.32502/mti.v9i1.7936","url":null,"abstract":"Purpose – The objective of this research is to evaluate how profitability influences financial decision components affecting company value which can be used as reference material for further academics. This research also aims to provide knowledge and insight to food and beverage companies regarding the level of profitability that can strengthen or weaken the relationship between dividend policy and capital structure on company value. Design/methodology – Research was conducted on food and beverage companies on the Indonesia Stock Exchange for the 2020-2022 period. The type of research carried out is associative. The data used in this research is secondary data obtained from the official BEI website (www.Iidx.co.id). The method used is documentation. The sample was obtained using the purposive sampling method so that a sample of 22 companies was obtained so that observations were made at 66 food and beverage companies. The data analysis used is quantitative analysis. The analysis technique uses multiple linear regression analysis with the help of the SPSS version 26 application. Findings - Based on the data processing carried out, it was found that dividend policy had a negative effect on company value, while capital structure had a positive effect on capital structure. Profitability is concluded to be able to act as a moderating variable on the influence of dividend policy and capital structure on dividend policy. The implication for similar research is to add other variables such as corporate social responsibility, liquidity or good corporate governance.","PeriodicalId":509822,"journal":{"name":"MOTIVASI","volume":"63 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141389788","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose –This research aims to determine the problems still faced by the creative industry in Palembang City. To find out and formulate policies, strategies, programs and activities that must be carried out in the development of creative industries in Palembang City. To find out the efforts that must be made to encourage an increase in the income of creative industry players in Palembang City. Design/methodology –The area of this study is Palembang City. Types of data are secondary data and primary data, primary data obtained through interviews, secondary data, in the form of data and/or information obtained from documentation. The analysis technique uses SWOT analysis. Findings - The creative industry in the City of Palembang has contributed to the progress and development of the economy in the City of Palembang in particular and in South Sumatra in general, creative industry businesses in the City of Palembang are still possible to develop, so that they still provide promising business opportunities in the future, business The creative industry in Palembang City is still faced with HR, marketing, management and capital problems. Creative industry businesses in Palembang City have absorbed a lot of labor, so that the creative industry in Palembang City has contributed to overcoming the unemployment problem.
{"title":"UPAYA PENGEMBANGAN DAN PENINGKATAN PENDAPATAN INDUSTRI KREATIF DI KOTA PALEMBANG","authors":"Amidi Amidi, Mardiana Puspasari, Azizul Novandri","doi":"10.32502/mti.v8i2.6589","DOIUrl":"https://doi.org/10.32502/mti.v8i2.6589","url":null,"abstract":"Purpose –This research aims to determine the problems still faced by the creative industry in Palembang City. To find out and formulate policies, strategies, programs and activities that must be carried out in the development of creative industries in Palembang City. To find out the efforts that must be made to encourage an increase in the income of creative industry players in Palembang City. Design/methodology –The area of this study is Palembang City. Types of data are secondary data and primary data, primary data obtained through interviews, secondary data, in the form of data and/or information obtained from documentation. The analysis technique uses SWOT analysis. Findings - The creative industry in the City of Palembang has contributed to the progress and development of the economy in the City of Palembang in particular and in South Sumatra in general, creative industry businesses in the City of Palembang are still possible to develop, so that they still provide promising business opportunities in the future, business The creative industry in Palembang City is still faced with HR, marketing, management and capital problems. Creative industry businesses in Palembang City have absorbed a lot of labor, so that the creative industry in Palembang City has contributed to overcoming the unemployment problem.","PeriodicalId":509822,"journal":{"name":"MOTIVASI","volume":"41 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139185280","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose – This study aims to determine the effect of Inflation, Interes Rates and Exchange Rates on Stock Prices with Economic Growth as an intervening variable in healthcare sector companies on the indonesian stock exchange. Design/methodology – This research is a quantitative approach, there is data calculation in the form of numbers. The research population used 25 healthcare companies listed on the IDX for the 2014-2021 period. Using purposive sampling techniques, 11 sample companies were obtained during the 2014-2021 period. Technique data analysis used is Structural Modeling Equation (SEM) with Program IBM SPSS AMOS 24. Findings - The result show that Inflation affected Economic Growt, Interest Rate did not affect Economic Growth, Exchange affected Economic Growth, Inflation affected The Stock Price, Interest Rates did not affect The Stock Price, Exchange Rates affected The Stock Price, Economic Growth did not affect The Stock Price, Economic Growth strengthens the influence of Inflation on The Stock Price, Economic Growth strengthens the influence of Interest Rate on The Stock Price, Economic Growth strengthens the influence of Exchange Rate on The Stock Price.
{"title":"PENGARUH INFLASI, SUKU BUNGA DAN NILAI TUKAR TERHADAP HARGA SAHAM DENGAN PERTUMBUHAN EKONOMI SEBAGAI VARIABEL INTERVENING","authors":"Cakra Cakra, Yuhanis Ladewi, Fadhil Yamaly","doi":"10.32502/mti.v8i2.6854","DOIUrl":"https://doi.org/10.32502/mti.v8i2.6854","url":null,"abstract":"Purpose – This study aims to determine the effect of Inflation, Interes Rates and Exchange Rates on Stock Prices with Economic Growth as an intervening variable in healthcare sector companies on the indonesian stock exchange. Design/methodology – This research is a quantitative approach, there is data calculation in the form of numbers. The research population used 25 healthcare companies listed on the IDX for the 2014-2021 period. Using purposive sampling techniques, 11 sample companies were obtained during the 2014-2021 period. Technique data analysis used is Structural Modeling Equation (SEM) with Program IBM SPSS AMOS 24. Findings - The result show that Inflation affected Economic Growt, Interest Rate did not affect Economic Growth, Exchange affected Economic Growth, Inflation affected The Stock Price, Interest Rates did not affect The Stock Price, Exchange Rates affected The Stock Price, Economic Growth did not affect The Stock Price, Economic Growth strengthens the influence of Inflation on The Stock Price, Economic Growth strengthens the influence of Interest Rate on The Stock Price, Economic Growth strengthens the influence of Exchange Rate on The Stock Price.","PeriodicalId":509822,"journal":{"name":"MOTIVASI","volume":"53 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139262193","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose –. This research aims to determine and analyze the influence of celebrity endorsers and social media marketing on purchasing decisions for Azarine skincare with purchase interest as an intervening variable. Design/methodology – The method used in this research is using a type of approach quantitative descriptive. The population in this study were students from the Management Study Program Faculty of Economics and Business, Universitas Muhammadiyah
{"title":"PERAN MEDIASI MINAT BELI PADA PENGARUH CELEBRITY ENDORSER DAN SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN","authors":"Irma Christiana, Sefty Nadilla Lubis","doi":"10.32502/mti.v8i2.7049","DOIUrl":"https://doi.org/10.32502/mti.v8i2.7049","url":null,"abstract":"Purpose –. This research aims to determine and analyze the influence of celebrity endorsers and social media marketing on purchasing decisions for Azarine skincare with purchase interest as an intervening variable. Design/methodology – The method used in this research is using a type of approach quantitative descriptive. The population in this study were students from the Management Study Program Faculty of Economics and Business, Universitas Muhammadiyah","PeriodicalId":509822,"journal":{"name":"MOTIVASI","volume":"69 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139277108","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"PENGARUH POLA KEPEMIMPINAN DAN LINGKUNGAN KERJA TERHADAP PRODUKTIVITAS PEGAWAI","authors":"Dewi Laila Sari, Jubaidi Jubaidi, Vera Anitra","doi":"10.32502/mti.v8i2.6227","DOIUrl":"https://doi.org/10.32502/mti.v8i2.6227","url":null,"abstract":"","PeriodicalId":509822,"journal":{"name":"MOTIVASI","volume":"55 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139299667","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：