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COMPETITIVE BUSINESS STRATEGIES OF EU ENTERPRISES IN THE CONDITIONS OF ECONOMIC INSTABILITY 经济不稳定条件下欧盟企业的商业竞争战略
Pub Date : 2024-07-05 DOI: 10.32342/2074-5354-2024-2-61-21
Iryna V. Taranenko, Elvina M. Lymonova, R. Kliuchnyk
In the context of global economic instability, which was intensified by the COVID-19 pandemic and the full-scale russian invasion of Ukraine, companies are paying more attention to internal factors, that can ensure long-term economic development and competitiveness. One of the most important business capabilities that determine a firm’s ability to develop effectively, is the competitive business strategy. Therefore, the priority task is to develop a strategy that aligns with the goals, available resources, and external environmental conditions. The study of the choice and implementation of competitive business strategies by EU enterprises was carried out on the basis of Community Innovation Survey results. The authors analyzed the significance of competitive business strategies for EU enterprises, taking into account their innovation status (innovative-active or non-innovative-active) and the size of the enterprises (large, medium, and small). It was found that innovative-active enterprises actively implement business strategies in their activities. The study showed that the most required strategies by innovative active enterprises, regardless of their size, are those focused on high quality, satisfying established customer groups, improving existing goods or services, reaching out to new customer groups. It can be assumed that such business strategies allow the enterprises to best strengthen and effectively use competitive advantage. In turn, the low price strategy is in little demand, and the share of enterprises that choose it, is constantly decreasing. For non-innovative-active enterprises, the demand for business strategies depends on the size. Large and medium-sized non-innovative-active enterprises mainly choose strategies of high quality and customer orientation. While for small non-innovative-active enterprises, the importance of all business strategies is lower. In particular, high quality and customer orientation strategies are moderately required. Relatively smaller non-innovative-active enterprises choose the low-price strategy, compared to other groups of enterprises. A study of the changes that have occurred in recent years showed an increase in the share of innovative-active enterprises for which customer-oriented business strategies were highly significant. Additionally, the share of enterprises for which the high-quality strategy is of high importance has also increased. Conversely, the share of enterprises for which the low-price strategy is highly important has decreased. Determining the features of the choice of competitive business strategies by enterprises in EU countries, depending on their innovative status and size, creates a basis for further adaptation of their experience to the conditions of entrepreneurial activity in Ukraine. This adaptation can be implemented by domestic enterprises in their activities both at the current stage and during the period of post-war recovery.
COVID-19 大流行病和俄罗斯对乌克兰的全面入侵加剧了全球经济的不稳定,在此背景下,企业更加关注能够确保长期经济发展和竞争力的内部因素。决定企业有效发展能力的最重要业务能力之一是具有竞争力的业务战略。因此,首要任务是制定与目标、可用资源和外部环境条件相一致的战略。在共同体创新调查结果的基础上,对欧盟企业选择和实施竞争性商业战略的情况进行了研究。作者分析了竞争性商业战略对欧盟企业的重要意义,同时考虑到了企业的创新状况(创新-积极或非创新-积极)和企业规模(大型、中型和小型)。研究发现,创新活跃型企业在其活动中积极实施商业战略。研究表明,无论企业规模大小,积极创新型企业最需要的战略都是以高质量、满足现有客户群、改进现有产品或服务、拓展新客户群为重点的战略。可以认为,这些经营战略使企业能够最好地加强和有效利用竞争优势。反过来,低价战略的需求量很小,选择这种战略的企业所占的份额也在不断减少。对于非创新型企业来说,对经营战略的需求取决于企业的规模。大中型非创新型企业主要选择高质量战略和客户导向战略。而对于小型非创新型企业来说,所有经营战略的重要性都较低。尤其是对高质量和客户导向战略的要求不高。与其他企业集团相比,规模相对较小的非创新型企业会选择低价战略。对近几年发生的变化进行的研究表明,以客户为导向的经营战略在创新活跃型企业中所占的比例有所上升。此外,高度重视高质量战略的企业比例也有所增加。相反,高度重视低价战略的企业所占比例有所下降。确定欧盟国家企业根据其创新状况和规模选择竞争性商业战略的特点,为进一步调整其经验以适应乌克兰的企业活动条件奠定了基础。国内企业可以在现阶段和战后恢复时期的活动中实施这种调整。
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引用次数: 0
MAIN INDICATORS OF THE GERMAN LABOR MARKET: QUANTITATIVE ASSESSMENT OF IMPACT ON MACROECONOMIC INDICATORS 德国劳动力市场的主要指标:对宏观经济指标影响的定量评估
Pub Date : 2024-01-01 DOI: 10.32342/2074-5354-2024-1-60-20
E. Lymonova, V. Olevskyi, Yuliia Olevska, Ruslan Kliuchnyk
The study of the German labor market makes it possible to assert that Germany is a model of the employment system in the European Union. In the article, the authors studied the main indicators of the country’s labor market: minimum and average wages, nominal and real wages, unemployment rate, immigration to the country. It was revealed that the size of minimum wage rate is influenced not only by the state, but also by employers and trade unions. Thus, in many industries, the minimum wage is higher than the amount established by the state. In addition, the analysis of the size of the average salary demonstrates an important problem of the German labor market - the gender gap in income. In 2021, men earned approximately €700 more than women for equivalent work. The research examines the reasons for this inequality and offers recommendations for overcoming this contradiction. The article calculated the real wage index and found that starting from 2020, prices in Germany grew faster than wages. So, the real wage index for 2022 is -4.0. The main macro indicator of the labor market was analyzed. This is the level of unemployment, which turned out to be lower than the average indicator in the European Union. In addition, the authors draw attention to the problem of the aging of workers and the uneven distribution of the employed across the country’s regions. Thus, 53% of people over the age of 55 are still working in the economy. This is due to the shortage of specialists with higher education among young people. The article describes the immigration process in Germany and reveals an increase in migrants from countries suffering from war and violence. The influence of the number of immigrants on such macroeconomic indicators as GDP, GDP per capita, unemployment rate, and the size of the average wage was analyzed.
通过对德国劳动力市场的研究,可以断言德国是欧盟就业体系的典范。在文章中,作者研究了该国劳动力市场的主要指标:最低工资和平均工资、名义工资和实际工资、失业率、移民到该国的人数。研究表明,最低工资率的大小不仅受国家的影响,也受雇主和工会的影响。因此,许多行业的最低工资高于国家规定的数额。此外,对平均工资规模的分析表明了德国劳动力市场的一个重要问题--男女收入差距。2021 年,从事同等工作的男性比女性多赚约 700 欧元。研究探讨了这种不平等的原因,并提出了克服这一矛盾的建议。文章计算了实际工资指数,发现从 2020 年开始,德国的物价增长快于工资增长。因此,2022 年的实际工资指数为-4.0。文章分析了劳动力市场的主要宏观指标。这就是失业水平,结果表明它低于欧盟的平均指标。此外,作者还提请注意工人老龄化问题和就业人口在全国各地区分布不均的问题。因此,55 岁以上的人中仍有 53% 在从事经济工作。这是因为年轻人中受过高等教育的专业人才短缺。文章介绍了德国的移民进程,揭示了来自饱受战争和暴力之苦的国家的移民人数的增加。文章分析了移民数量对国内生产总值、人均国内生产总值、失业率和平均工资规模等宏观经济指标的影响。
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引用次数: 0
ACTUALITY OF THE FINANCIAL SECURITY OF BUSINESS ENTITIES OF UKRAINE UNDER IN THE WAR AND POST-WAR PERIOD 战时和战后乌克兰商业实体财务安全的实际情况
Pub Date : 2024-01-01 DOI: 10.32342/2074-5354-2024-1-60-9
Z. Varnalii, Oksana V. Cheberyako, Oksana P. Mykytiuk, Snizhana Bondarenko
The article presents a scientific-expert and sociological assessment of the financial security of business entities of Ukraine in wartime and postwar times. The process of managing the financial security of business entities in the system of ensuring their financial stability was considered and the level of instability of the external environment of business entities in war conditions was assessed. Economic instability, the spread of crisis phenomena, and geopolitical conflicts pose a real threat to the financial security of all business entities. Today, the state sovereignty and financial security of the state as a whole, the fullness of the state budget, the creation of a reliable material and technical base, and jobs depend on Ukrainian enterprises and their stable operation. Security of the enterprise and development of the so-called “immunity” to threats, both external and internal, is one of the main tasks of the financial security management system of business entities. Assessing or predicting the financial security of business entities under martial law is a significant difficulty since the military situation creates force majeure circumstances that can lead not only to a reduction in the volume of the enterprise activities but also to a possible complete stop or even to an irretrievable loss of property or resources. We came to the conclusion that martial law, being one of the main reasons of enterprise instability, is the greatest danger to an enterprise and can lead to the destruction of its potential (industrial, technological, scientific, technical, and personnel) as the main factor in the life of an enterprise. New challenges require sound financial management and quick responses ‒ adjusting business models, strengthening financial security to continue functioning in the market, etc.
文章对战时和战后乌克兰企业实体的财务安全进行了科学-专家和社会学评估。文章考虑了企业实体在确保其财务稳定体系中的财务安全管理过程,并评估了战争条件下企业实体外部环境的不稳定程度。经济不稳定、危机现象蔓延和地缘政治冲突对所有企业实体的金融安全构成了真正的威胁。今天,国家主权和整个国家的财政安全、国家预算的充实、可靠的物质技术基础的建立以及就业岗位都取决于乌克兰企业及其稳定运行。企业的安全和对内外威胁的所谓 "免疫力 "的发展是企业实体财务安全管理系统的主要任务之一。评估或预测戒严状态下企业实体的财务安全是一个重大难题,因为军事形势造成的不可抗力情况不仅可能导致企业活动量减少,还可能导致企业活动完全停止,甚至造成无法挽回的财产或资源损失。我们得出的结论是,戒严作为企业不稳定的主要原因之一,是企业的最大危险,可能导致作为企业生命主要因素的企业潜力(工业、技术、科学、技术和人员)遭到破坏。新的挑战要求健全的财务管理和快速反应--调整业务模式、加强财务安全以继续在市场上运作等。
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引用次数: 0
CURRENT STATE AND PROSPECTS FOR EXPANDING THE EXPORT OF DOMESTIC INDUSTRIAL PRODUCTS TO RAPIDLY DEVELOPING COUNTRIES OF ASIA 扩大国内工业产品向亚洲快速发展国家出口的现状和前景
Pub Date : 2024-01-01 DOI: 10.32342/2074-5354-2024-1-60-16
Vitalii V. Venger, Andrii Y. Ramskyi, Natalia I. Romanovska, Lyudmila I. Vasechko
The article analyzes the current state and prospects of development of exports of domestic industrial products to the rapidly developing countries of Asia, in particular to Indonesia, Thailand, Bangladesh and the Philippines. It is shown that today Ukraine is a full-fledged participant in the globalization process, and its further development will largely depend on the priorities of its foreign economic integration policy, the formation and implementation of which should be based on building strategic relations with both individual Asian countries and various regional associations. It is substantiated that the need to intensify Ukraine’s cooperation with Asian countries is caused not only by the global transformation in the balance of power of the world economy, but also by the need for export diversification of foreign trade in the context of Russian aggression. The analysis shows that by 2022, the demand for domestic industrial products in the markets of Indonesia and Thailand had positive dynamics and ensured, albeit not a significant increase in the export of Ukrainian high-tech goods. Despite the positive trade balance, demand for domestic industrial products in the markets of Bangladesh and the Philippines was characterized by a gradual decline until 2022. In general, the share of domestic industrial products in the structure of exports to these countries is quite low: Indonesia - 0.7%, Thailand - 3.0%, Bangladesh - 4.3%, and the Philippines - 9.9%. At the same time, the share of industrial products from these countries in the structure of Ukrainian imports was much higher, in particular: Indonesia - 20.0%, Thailand - 82.1%, Bangladesh - 96.8%, and the Philippines - 92.4%. Due to the large-scale invasion of Ukraine by Russia, the article estimates the losses in foreign trade between Ukraine and rapidly developing Asian countries in 2022. In particular, it is shown that the volume of foreign trade turnover between Ukraine and Indonesia will decrease by 39.2% compared to 2021, Thailand - by 35.3%, Bangladesh - by 48.6%, and the Philippines - by 38.6%. Based on the analysis of scientific and statistical literature, it is established that the determining instrument of trade policy of the rapidly developing Asian countries is customs tariffs, various preferential regimes and benefits for industrial products in accordance with various bilateral and regional trade agreements. In order to further develop partnership relations between Ukraine and the rapidly developing countries of Asia, it is proposed to intensify and strengthen the dialogue on deepening trade and economic cooperation through the system of trade policy instruments. In terms of further research, additional studies are proposed to determine the prospects for concluding bilateral trade agreements on FTAs between individual countries and developing a long-term strategy for trade and economic cooperation.
文章分析了乌克兰国内工业产品向亚洲快速发展国家,特别是印度尼西亚、泰国、孟加拉国和菲律宾出口的现状和发展前景。文章指出,今天的乌克兰是全球化进程的正式参与者,其进一步发展将在很大程度上取决于其对外经济一体化政策的优先次序,该政策的制定和实施应建立在与单个亚洲国家和各种区域协会建立战略关系的基础上。研究证实,乌克兰需要加强与亚洲国家的合作,这不仅是世界经济力量对比发生变化的结果,也是在俄罗斯侵略的背景下实现外贸出口多样化的需要。分析表明,到 2022 年,印度尼西亚和泰国市场对国内工业产品的需求将呈现积极态势,并确保乌克兰高科技产品的出口,尽管增幅不大。尽管贸易平衡良好,但孟加拉国和菲律宾市场对国内工业产品的需求在 2022 年前呈逐步下降趋势。总体而言,国内工业产品在对这些国家的出口结构中所占份额相当低:印度尼西亚 - 0.7%,泰国 - 3.0%,孟加拉国 - 4.3%,菲律宾 - 9.9%。与此同时,来自这些国家的工业产品在乌克兰进口结构中所占的份额要高得多,尤其是:印度尼西亚 - 20.0%,泰国 - 3.0%,孟加拉国 - 4.3%,菲律宾 - 9.9%:印度尼西亚 - 20.0%,泰国 - 82.1%,孟加拉国 - 96.8%,菲律宾 - 92.4%。由于俄罗斯对乌克兰的大规模入侵,文章估计了 2022 年乌克兰与快速发展的亚洲国家之间的外贸损失。特别是,与 2021 年相比,乌克兰与印度尼西亚的外贸额将减少 39.2%,与泰国的外贸额将减少 35.3%,与孟加拉国的外贸额将减少 48.6%,与菲律宾的外贸额将减少 38.6%。根据对科学和统计文献的分析,可以确定快速发展的亚洲国家贸易政策的决定性工具是关税、各种优惠制度以及根据各种双边和地区贸易协定给予工业产品的优惠。为了进一步发展乌克兰与快速发展的亚洲国家之间的伙伴关系,建议通过贸易政策工具系统,加强和强化关于深化贸易和经济合作的对话。在进一步研究方面,建议开展更多研究,以确定个别国家之间缔结关于自由贸易协定的双边贸易协定的前景,并制定长期的经贸合作战略。
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引用次数: 0
ENSURING ENERGY EFFICIENCY OF THE ECONOMY: POSSIBILITIES OF IMPLEMENTATION OF FOREIGN EXPERIENCE 确保经济能效:借鉴国外经验的可能性
Pub Date : 2024-01-01 DOI: 10.32342/2074-5354-2024-1-60-2
Liubov Kvasnii, Liubov Malyk, Oresta Scherban, O. Soltysik
The author’s definition of energy efficiency of the economy has been proposed in the article. The main indicators of energy efficiency, which determine the rating of Ukraine among other countries of the world, have been analyzed. It is emphasized that the introduction of martial law in Ukraine and the full-scale war significantly affected the energy efficiency of Ukraine’s economy due to the destruction of many energy infrastructure facilities. Attention is focused on the need to organize a systematic and standardized increase in the efficiency of the use of energy resources in domestic production systems. Based on the use of statistical information of the World Economic Forum, the indicators of energy saving efficiency of the countries of the world and their rating have been given. The foreign experience of using modern smart technologies and the main tools for ensuring energy efficiency of the economy have been studied. The authors stress that energy efficiency contributes to the reduction of energy consumption. The growing world population and rapid economic growth lead to increased energy consumption. However, many countries face challenges related to limited resources and growing energy dependence. Energy efficiency can help reduce dependence on energy imports and provide a more sustainable and efficient economy. The expediency of implementing modern technologies and tools of ensuring energy efficiency as a factor in the future revival and development of the economy of Ukraine has been proven. It has been substantiated that in modern conditions, Ukraine needs to change the policy of energy consumption and energy supply as soon as possible, maximizing the consumption of fuel and energy resources, which the country is rich in (coal, nuclear fuel, renewable sources), and accordingly reducing the consumption and import of natural gas - the most expensive and scarce resource. It is noted that in order to ensure the energy efficiency of residential construction, it is necessary to lay down energy-saving technologies and new energy-saving methods at the design stage. The introduction of martial law and full-scale war significantly affected the energy efficiency of Ukraine’s economy due to the destruction of many energy infrastructure facilities. A decrease in energy efficiency can have serious consequences for the country’s economy, in particular, an increase in the cost of energy resources, a decrease in the competitiveness of enterprises, and a threat to the stability of electricity supply to the population and industry. The destruction of energy infrastructure facilities, such as power plants, transformer substations, gas pipelines and oil pipelines, can lead to a decrease in energy production capacity and a deterioration in the quality of supply. This can cause problems with electricity supply, heating, education, maintenance of industrial enterprises and infrastructure. In connection with the explosion by the russian occupiers of the Kakhovska
文章提出了作者对经济能源效率的定义。文章分析了决定乌克兰在世界其他国家中评级的主要能源效率指标。文章强调,由于许多能源基础设施遭到破坏,乌克兰戒严令的实施和全面战争严重影响了乌克兰经济的能源效率。因此,有必要有计划、有步骤地提高国内生产系统的能源使用效率。在利用世界经济论坛统计信息的基础上,给出了世界各国的节能效率指标及其评级。还研究了国外使用现代智能技术的经验和确保经济能源效率的主要工具。作者强调,能源效率有助于减少能源消耗。世界人口增长和经济快速增长导致能源消耗增加。然而,许多国家都面临着资源有限和能源依赖性不断增加的挑战。提高能效有助于减少对能源进口的依赖,提供更可持续、更高效的经济。事实证明,实施现代技术和工具以确保能源效率是乌克兰未来经济振兴和发展的一个因素。事实证明,在现代条件下,乌克兰需要尽快改变能源消费和能源供应政策,最大限度地利用本国丰富的燃料和能源资源(煤炭、核燃料、可再生能源),并相应地减少天然气--最昂贵和最稀缺的资源--的消费和进口。据指出,为了确保住宅建筑的能源效率,有必要在设计阶段就规定节能技术和新的节能方法。由于许多能源基础设施遭到破坏,戒严令的实施和全面战争极大地影响了乌克兰经济的能源效率。能源效率的降低会给国家经济带来严重后果,特别是会增加能源资源的成本,降低企业的竞争力,并威胁到居民和工业供电的稳定性。能源基础设施,如发电厂、变电站、天然气管道和输油管道遭到破坏,会导致能源生产能力下降和供应质量下降。这会造成供电、供暖、教育、工业企业维护和基础设施方面的问题。由于俄罗斯占领者炸毁了卡霍夫斯卡亚水电站,能源部决定将从欧盟进口的电力增加到 2 千兆瓦。另一方面,乌克兰领土上的军事行动可能导致在能源效率和可再生能源开发领域的投资减少,优先考虑军事需求和恢复受损的基础设施。
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引用次数: 0
Structural capital in the system of technological development of s S 技术发展体系中的结构资本
Pub Date : 2024-01-01 DOI: 10.32342/2074-5354-2024-1-60-18
Yuriy I. Pylypenko, Yuliia V. Dubiei, Іrina Yu. Huzenko, Nataliya E. Fedorova
The current state of socio-economic development, characterized by a radical change in the technical and technological paradigm in a globalized world, is marked by new phenomena and processes. In contrast to previous eras, when the formation of new technological methods of production was based on a small number of breakthrough inventions that changed the structure of production, today we observe an avalanche-like development of inventions, the products of which destroy the stability of all spheres of society. Accordingly, all resources possessed by a modern company must meet the requirements of the time in terms of their quality. Under such conditions, not only intellectual capital but also other components, that enable companies to maneuver in their innovative development, become very important. Based on the analysis of modern conceptual approaches to determining the essence of the categories “structural capital” and “intellectual capital”, the article forms the concept of “national structural capital”. The latter is presented as an infrastructure for the formation, implementation and development of national human capital, an organizational and institutional system for the expanded reproduction of knowledge and skills of members of society. For the quantitative measurement of national structural capital, a methodological framework is proposed, which is based on the integral index of national structural capital created by the authors; its components are justified: knowledge & technology outputs, intangible assets, research & development (R&D), knowledge workers, knowledge absorption. Based on the proposed methodology for determining the integral index of national structural capital, its value was calculated for 26 countries for 2018-2020 and the dynamics for the period under study were shown.
当前社会经济发展的特点是全球化世界的技术和工艺模式发生了翻天覆地的变化,新现象和新工艺层出不穷。以前,新的生产技术方法的形成是以少数改变生产结构的突破性发明为基础的,而今天,我们看到的是发明的雪崩式发展,其产品破坏了社会各个领域的稳定。因此,现代企业拥有的所有资源在质量上都必须符合时代的要求。在这种情况下,不仅是智力资本,使企业能够在创新发展中灵活运用的其他组成部分也变得非常重要。在对确定 "结构资本 "和 "知识资本 "本质的现代概念方法进行分析的基础上,文章形成了 "国家结构资本 "的概念。后者是形成、实施和发展国家人力资本的基础设施,是扩大再生产社会成员知识和技能的组织和制度体系。为了对国家结构资本进行定量测量,提出了一个方法框架,该框架以作者创建的国家结构资本综合指数为基础;其组成部分包括:知识与技术产出、无形资产、研究与开发(R&D)、知识工作者、知识吸收。根据所提出的确定国家结构资本综合指数的方法,计算了 26 个国家 2018-2020 年的指数值,并显示了研究期间的动态变化。
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引用次数: 0
IMPACT INVESTMENT IN POST-WAR UKRAINE 战后乌克兰的社会企业投资
Pub Date : 2024-01-01 DOI: 10.32342/2074-5354-2024-1-60-8
Iryna V. Zamula, Olena V. Shavurska, Maryna M. Tanasieva, Vitalii V. Travin
To restore the economy of Ukraine in the post-war period, it is expedient to work out applicable communication tools with investors. With respect to the global market, there is a noticeable trend towards an increase in impact investments in 2016-2022 by $ 1,050 billion or in other words, 10.21 times. The rapid growth of impact investing at the global level testifies to the significance of investments aimed at achieving the provisions of the concept of sustainable development. The purpose of the study is to elaborate theoretical and practical provisions for information support of impact investing in order to attract financial resources to restore the economic activity of business entities in the post-war period in compliance with the sustainable development guidelines. Having conducted a study of the published non-financial reporting of large and medium-sized industrial enterprises of Ukraine, it was found that only 22.7% thereof prepare a Sustainable Development Report annually. With respect to the selected enterprises group, 91% prepare a management report in an arbitrary form and publish it on their official website. Having conducted a study of published nonfinancial reporting of large and medium-sized industrial enterprises in Ukraine, it turned out that only 22.7% of them annually prepare a Sustainable Development Report. In the selected group of enterprises, 91% prepare a management report in any form and publish it on their official website. However, given the arbitrary form of information presentation, investors cannot fully obtain up-to-date information about the company’s social policy and environmental activities. In addition, the formation of reporting on issues of sustainable development and social responsibility has not yet become widespread among Ukrainian enterprises, which hinders the development of impact investing in Ukraine. Especially with regard to increasing the investment attractiveness of Ukrainian enterprises, the structure has been clarified and meaningful recommendations have been developed regarding the information content of the Management Report, which will contribute to increasing the transparency of reporting and attract influential investors.
为了在战后恢复乌克兰的经济,有必要制定与投资者沟通的适当工具。就全球市场而言,2016-2022 年社会企业投资将增长 10 500 亿美元,即 10.21 倍,这是一个明显的趋势。社会企业投资在全球范围内的快速增长证明了旨在实现可持续发展理念的投资的重要性。本研究的目的是为影响力投资的信息支持制定理论和实践规定,以吸引金融资源,按照可持续发展准则恢复战后商业实体的经济活动。在对乌克兰大中型工业企业公布的非财务报告进行研究后发现,只有 22.7%的企业每年编写可持续发展报告。在选定的企业群体中,91%的企业以任意形式编制管理报告并在其官方网站上发布。在对乌克兰大中型工业企业公布的非财务报告进行研究后发现,只有 22.7%的企业每年编写可持续发展报告。在选定的企业群体中,91%的企业以任何形式编制管理报告并在其官方网站上发布。然而,由于信息发布形式的随意性,投资者无法充分获得有关公司社会政策和环境活动的最新信息。此外,就可持续发展和社会责任问题进行报告的做法在乌克兰企业中尚未普及,这阻碍了影响投资在乌克兰的发展。特别是在提高乌克兰企业的投资吸引力方面,已就管理报告的信息内容明确了结构并制定了有意义的建议,这将有助于提高报告的透明度并吸引有影响力的投资者。
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引用次数: 0
DEVELOPMENT OF SCIENTIFIC AND METHODOLOGICAL APPROACHES TO THE ORGANIZATION OF ESG ACTIVITIES OF ENTERPRISES 制定组织企业环境、社会和性别活动的科学方法
Pub Date : 2024-01-01 DOI: 10.32342/2074-5354-2024-1-60-1
Tetіana M. Bolgar, Liubov F. Korchahina
The article explores new models of the organization of the economy, called the circular economy – a model of production and consumption aimed at overcoming global challenges, such as climate change, loss of biodiversity, waste and environmental pollution. The participants were identified and the forms of participation in the process of achieving the SDGs (sustainable development goals) were defined. It was substantiated that the use of the principles of the UN Global Compact in the practical activities of enterprises should ensure that they comply with their basic duties to people and the planet, and would also create the foundations for long-term success. The types of ESG activity of enterprises were systematized according to certain criteria, followed by their classification and definition of the basic objects to which the ESG activity of the enterprise is directed. The standpoints of classical economics were analyzed, by studying the scientific works of specialists in this field of science. Based on the results of this analysis, it was established that ESG activity is a cost that with a doubtful probability can be compensated in the form of additional income. That is, by default it is a loss-making activity. At least, such a perception of ESG-activity can be when studying the issue superficially. The analysis of academic literature and corporate practice made it possible to highlight the key motives for enterprises to implement ESG activities. A study of ESG activity of Ukrainian enterprises was conducted and it was established that this process in Ukraine is at the stage of formation and the situation in this area has significantly worsened due to the war. According to the results of the study of the theoretical foundations of ESG activity of enterprises, the author’s interpretation of the term «ESG activity» was proposed, which should be understood as all types of enterprise activities aimed at achieving the goals of sustainable development through appropriate management decisions, which include measures to improve the environmental condition, social relations and corporate responsibility.
文章探讨了新的经济组织模式,即循环经济--一种旨在克服气候变化、生物多样性丧失、废物和环境污染等全球性挑战的生产和消费模式。确定了参与者,并界定了参与实现 SDGs(可持续发展目标)进程的形式。会议认为,在企业的实际活动中采用《联合国全球契约》的原则,应确保企业履行对人类和地球的基本责任,并为长期成功奠定基础。根据一定的标准对企业的环境、社会和治理活动类型进行了系统化,然后对其进行了分类,并确定了企业环境、社会和治理活动的基本对象。通过研究该科学领域专家的科学著作,对古典经济学的观点进行了分析。分析结果表明,环境、社会和治理活动是一种成本,能否以额外收入的形式得到补偿值得怀疑。也就是说,在默认情况下,这是一项亏损活动。至少,在肤浅地研究这个问题时,人们会对环境、社会和公司治理活动有这样的认识。通过对学术文献和企业实践的分析,可以突出企业开展环境、社会和公司治理活动的主要动机。对乌克兰企业的环境、社会和公司治理活动进行了研究,结果表明,乌克兰的环境、社会和公司治理进程正处于形成阶段,由于战争,该领域的情况明显恶化。根据对企业环境、社会和治理活动理论基础的研究结果,作者提出了对 "环境、社会和治理活动 "一词的解释,应将其理解为旨在通过适当的管理决策实现可持续发展目标的所有类型的企业活动,其中包括改善环境状况、社会关系和企业责任的措施。
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引用次数: 0
RESILIENCE FACTORS IN SALES WORKERS: SOCIAL COMMUNICATIONS, SOCIAL CHANGE, AND SOCIAL ENGAGEMENT 销售人员的适应力因素:社会沟通、社会变革和社会参与
Pub Date : 2024-01-01 DOI: 10.32342/2074-5354-2024-1-60-4
Sarojini Sahoo, Anatolii O. Zadoia, Valavadra Sahu, Sandhyarani Sahoo
Employee of any organization starts his/her recognitions from the society that ultimately reach the organization, where he/she earns the livelihood. So, the resiliency of an employee (sales-force of any commercial organization in this study) should be understood on the touch-points of salesemployee with society. On this context, the main purpose of this study is to explore the strategic relationships of social communication, social change, and social engagement of the sales-employees to build the concerned employees’ resiliency. With the descriptive research design, this research-work is intended to study the above said relationship by extensive literature review. Major outcomes of this study refer that social communication in varying level makes the employee of an organization engage with the social activities and simultaneously develop the psychological adjustment of the concerned sales-employee towards social change. Finally, the social engagement and self-accommodation to the social change build the resilient sales-force of the concerned retail organization. A conceptual model is developed that justifies the above outcomes, which is the major contribution or novelty of this study. Thus, the industrial implication of the said outcomes is that any commercial organization should develop the social orientation of their sales-force by developing their social communication continuously, which in turn enables the concerned sales-employees for better adoptability to any social changes, for insulate themselves for adverse social (market) conditions, and for productive social engagement in the marketing orientations. The said causal relationship ultimate give the return to the organization in the form of resilient sales-force. And, social implication refers that the society will be aware of the truth regarding the functioning of sales-functions of organization in the context of social contribution of those organizations.
任何组织的员工都是从社会开始认可自己的,而这些认可最终会传递到他/她谋生的组织。因此,员工(本研究中任何商业组织的销售队伍)的应变能力应从销售员工与社会的接触点来理解。在此背景下,本研究的主要目的是探讨销售员工的社会沟通、社会变革和社会参与的战略关系,以建立相关员工的抗逆力。本研究工作采用描述性研究设计,旨在通过广泛的文献综述来研究上述关系。本研究的主要成果是,不同程度的社会沟通会使组织的员工参与社会活动,同时培养相关销售员工对社会变革的心理适应能力。最后,对社会变革的社会参与和自我调适将培养相关零售组织的销售队伍。本研究建立了一个概念模型来证明上述结果的合理性,这是本研究的主要贡献或新颖之处。因此,上述成果的行业意义在于,任何商业组织都应通过持续发展其社会沟通来发展其销售队伍的社会导向,这反过来又能使相关销售员工更好地适应任何社会变革,使其免受不利社会(市场)条件的影响,并在营销导向中进行富有成效的社会参与。上述因果关系最终会以富有弹性的销售队伍的形式给组织带来回报。此外,社会影响是指社会将认识到组织销售职能的运作与这些组织的社会贡献之间的关系。
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引用次数: 0
GLOBAL ELECTRIC VEHICLE MARKET AND PROSPECTS FOR UKRAINE’S CONTIBUTION TO ITS DEVELOPMENT 全球电动汽车市场及乌克兰参与其发展的前景
Pub Date : 2024-01-01 DOI: 10.32342/2074-5354-2024-1-60-19
E. Prushkivska, Volodymyr. G. Prushkivsky, Iryna.Y. Maksymenko, Viktoriia.V. Prushkivska
The article discusses the features and reasons for the development of electric vehicles in the context of intensifying globalization processes and limited resources. It is substantiated that motorization is a key factor in the development of developed countries. Therefore, the presence of a competitive and well-functioning automotive market is an important condition for successful economic growth. The experience of foreign countries in stimulating the production and consumption of electric vehicles has been studied. Current trends in the development of the global electric vehicle market have been analyzed. It has been found that more than a third of the global market (over 36%) of electric vehicles is occupied by three manufacturers: BYD, Tesla and Volkswagen. An analysis of the global electric vehicle market by country shows that three countries are the leaders in electric vehicle sales: China, Europe, and the United States. It has been observed that China is ahead of other leading countries in terms of electric vehicle consumption, and the following companies have the greatest demand for electric vehicles in its market: BYD, SAIC and Tesla. Chinese manufacturers are showing faster growth rates in electric vehicle production than leading American and European companies. The article classifies the problems of development of the global market for electric vehicles: the global energy crisis, shortage of resource components for electric vehicles, the Covid-19 pandemic, uneven development of countries, institutional factors. Taking into account current global development trends, we conclude that the global electric vehicle market will develop at a rapid pace, effectively solving the problems hindering the growth of electric vehicle production. It has been substantiated that Ukraine has the potential to produce electric vehicles. Using the latest Industry 4.0 technologies and research and production potential, Ukraine can produce cars of a new generation, since developments in this area do not stop. Based on the graphic of the Ukrainian alphabet «Ruthenia», a sample trademark for the national electric vehicle has been developed and proposed. It has been established that this graphic most closely matches the functions and requirements of developing a national trademark. The proposed trademark reflects the features of the national manufacturer, indicates the latest technologies and will attract the attention of consumers.
文章讨论了在全球化进程加剧和资源有限的背景下发展电动汽车的特点和原因。事实证明,机动化是发达国家发展的关键因素。因此,具有竞争力且运作良好的汽车市场是经济成功增长的重要条件。我们研究了外国在刺激电动汽车生产和消费方面的经验。分析了当前全球电动汽车市场的发展趋势。研究发现,全球电动汽车市场的三分之一以上(超过 36%)被三家制造商占据:比亚迪、特斯拉和大众。按国家对全球电动汽车市场进行的分析表明,有三个国家在电动汽车销售方面处于领先地位:中国、欧洲和美国。据观察,中国在电动汽车消费方面领先于其他主要国家,以下公司在中国市场对电动汽车的需求最大:比亚迪、上汽集团和特斯拉。中国制造商在电动汽车生产方面的增长速度超过了美国和欧洲的主要公司。文章对全球电动汽车市场的发展问题进行了分类:全球能源危机、电动汽车资源部件短缺、Covid-19 大流行、各国发展不平衡、制度因素。考虑到当前的全球发展趋势,我们得出结论,全球电动汽车市场将快速发展,有效解决阻碍电动汽车生产增长的问题。事实证明,乌克兰具有生产电动汽车的潜力。利用最新的工业 4.0 技术以及研究和生产潜力,乌克兰可以生产新一代汽车,因为该领域的发展不会停止。根据乌克兰字母 "Ruthenia "的图形,开发并提出了国家电动汽车的商标样本。已确定该图形最符合开发国家商标的功能和要求。拟议的商标反映了国家制造商的特点,表明了最新技术,并将吸引消费者的注意。
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引用次数: 0
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