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Understanding financial professionals' perceptions of their clients' financial behaviors 了解金融专业人士对客户金融行为的看法
IF 5.3 3区 管理学 Q1 BUSINESS Pub Date : 2023-06-22 DOI: 10.1108/ijbm-07-2022-0298
T. Morris, Lamine Kamano, Stéphanie Maillet
PurposeThis article describes financial professionals' perceptions of their clients' financial behaviors and the explanatory factors underlying these behaviors.Design/methodology/approachIn this qualitative research, the authors seek to understand financial professionals' experiences in relation to how their clients manage their own finances. The authorse conduct and analyze 26 semi-structured interviews with financial professionals from several industries within the financial sector in Canada.FindingsThe professionals in this study noted that despite their clients' financial knowledge, several other factors can explain these individuals' financial behaviors. They include psychological factors, (such as financial bias, the need for instant gratification, and the lack of awareness regarding the long-term effects of certain types of financial behaviors), financial habits (such as lifestyle, financial planning and lack of discipline) and the financial system's flexibility with respect to debt financing and repayment. These perceptions are categorized according to whether they are related to debt financing or repayment, savings or investments.Originality/valueBy using a qualitative methodology that relies on the perceptions of financial professionals, this study aims to better understand the financial behaviors of individuals and households, and these behaviors' underlying factors. This study's findings could be useful to various stakeholders interested, in one way or another, in financial literacy, such as organizations aiming to strengthen and promote financial literacy, educators, researchers, regulatory bodies of financial institutions and financial advisers.
本文描述了金融专业人士对其客户金融行为的看法以及这些行为背后的解释因素。设计/方法/方法在这项定性研究中,作者试图了解金融专业人士在客户如何管理自己的财务方面的经验。作者对来自加拿大金融部门多个行业的金融专业人士进行了26次半结构化访谈并进行了分析。研究结果本研究中的专业人士指出,尽管他们的客户的金融知识,几个其他因素可以解释这些个人的金融行为。这些因素包括心理因素(如财务偏见,对即时满足的需求,以及对某些类型的财务行为的长期影响缺乏认识),财务习惯(如生活方式,财务规划和缺乏纪律)以及金融系统在债务融资和偿还方面的灵活性。这些看法是根据它们是否与债务融资或偿还、储蓄或投资有关来分类的。原创性/价值本研究采用基于金融专业人士认知的定性方法,旨在更好地了解个人和家庭的金融行为,以及这些行为的潜在因素。本研究的发现可能会以这样或那样的方式对对金融知识感兴趣的各种利益相关者有用,例如旨在加强和促进金融知识的组织、教育工作者、研究人员、金融机构的监管机构和金融顾问。
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引用次数: 0
Vulnerable customers' perception of corporate social responsibility in the banking sector in a post-crisis context 危机后背景下银行业弱势客户对企业社会责任的认知
IF 5.3 3区 管理学 Q1 BUSINESS Pub Date : 2023-06-22 DOI: 10.1108/ijbm-03-2023-0162
Diego Monferrer Tirado, Lidia Vidal-Meliá, J. Cardiff, Keith Quille
PurposeThis research aims to determine to what extent corporate social responsibility (CSR) actions developed by bank entities in Spain improve the vulnerable customers' emotions and quality perception of the banking service. Consequently, this increases the quality of their relationship regarding satisfaction, trust and engagement.Design/methodology/approachData from 734 vulnerable banking customers were analyzed through structural equations modeling (EQS 6.2) to test the relationships of the proposed variables.FindingsVulnerable customers' emotional disposition exerts a strong influence on their perceived service quality. The antecedent effect is concentrated primarily on the CSR towards the client, with a residual secondary weight on the CSR towards society. These positive service emotions are determinants of the outcome quality perceived by vulnerable customers, directly in terms of higher satisfaction and trust and indirectly through engagement.Practical implicationsThis research contributes to understanding how financial service providers should adapt to the specific characteristics and needs of vulnerable clients by adopting a strategy of approach, personalization and humanization of the service that seems to move away from the actions implemented by the banking industry in recent years.Originality/valueThis study has adopted a theoretical and empirical perspective on the impact of CSR on service emotions and outcome quality of vulnerable banking customers. Moreover, banks can adopt a dual conception of CSR: a macro and external scope toward society and a micro and internal scope toward customers.
目的本研究旨在确定西班牙银行实体制定的企业社会责任(CSR)行动在多大程度上改善了弱势客户的情绪和对银行服务的质量感知。因此,这提高了他们在满意度、信任度和参与度方面的关系质量。设计/方法/方法通过结构方程建模(EQS 6.2)分析了734名弱势银行客户的数据,以测试所提出变量的关系。发现弱势客户的情绪倾向对他们感知的服务质量有很大影响。先行效应主要集中在对客户的社会责任上,而剩余的次要权重则集中在对社会的社会责任。这些积极的服务情绪是弱势客户感知结果质量的决定因素,直接体现在更高的满意度和信任方面,间接体现在参与方面。实际含义这项研究有助于理解金融服务提供商应如何通过采用一种方法、个性化和人性化的服务策略来适应弱势客户的具体特征和需求,这种策略似乎偏离了银行业近年来实施的行动。独创性/价值本研究采用了理论和实证的视角来研究企业社会责任对弱势银行客户服务情绪和结果质量的影响。此外,银行可以采用企业社会责任的双重概念:面向社会的宏观和外部范围,以及面向客户的微观和内部范围。
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引用次数: 1
Guest editorial: Consumer financial resilience 客座编辑:消费者财务弹性
IF 5.3 3区 管理学 Q1 BUSINESS Pub Date : 2023-06-20 DOI: 10.1108/ijbm-07-2023-618
J. Xiao, Shylendra Kumar
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引用次数: 1
The direct and indirect effects of financial socialization and psychological characteristics on young professionals' personal financial management behavior 金融社会化和心理特征对青年专业人员个人理财行为的直接和间接影响
IF 5.3 3区 管理学 Q1 BUSINESS Pub Date : 2023-06-19 DOI: 10.1108/ijbm-09-2022-0419
Kirtika Goyal, Satish Kumar, A. Hoffmann
PurposePrior work expresses concern about young people's rising debt and lack of financial preparedness. This study focuses on how financial socialization and psychological characteristics affect the personal financial management behavior (PFMB) of young professionals in India. The authors examine both the direct effect of these factors and the indirect effects through financial literacy and aforementioned psychological characteristics as mediators.Design/methodology/approachThe authors develop a conceptual framework based on the extant literature and empirically test its hypotheses employing partial least squares structural equation modelling (PLS-SEM).FindingsAttitude towards money, financial self-efficacy, financial risk tolerance, financial socialization through parental direct teaching and peers, and media are all positively associated with young professionals' PFMB, whereas external locus of control and procrastination are negatively associated with their PFMB. Almost all psychological characteristics partially mediate the association between financial socialization and PFMB. Finally, financial literacy plays a partially mediating role in the association between procrastination and PFMB as well as between financial socialization and PFMB.Practical implicationsThis study helps regulators and policymakers understand PFMB among young professionals. Interventions should build on the positive role of financial socialization, cultivating a good attitude towards money and financial self-efficacy, and reducing reliance on an external locus of control and procrastination. This study also helps policymakers and financial educators develop societally beneficial personal finance programs.Originality/valueThis research investigates social, psychological and cognitive characteristics in a comprehensive framework to further the authors’ understanding of the topic of PFMB.
目的先前的工作表达了对年轻人不断增加的债务和缺乏财务准备的担忧。本研究的重点是金融社会化和心理特征如何影响印度年轻专业人士的个人财务管理行为。作者通过金融素养和上述作为中介的心理特征,考察了这些因素的直接影响和间接影响。设计/方法论/方法作者在现有文献的基础上开发了一个概念框架,并采用偏最小二乘结构方程模型(PLS-SEM)对其假设进行了实证检验,和媒体都与年轻专业人士的PFMB呈正相关,而外部控制源和拖延与他们的PFMB呈负相关。几乎所有的心理特征都在一定程度上介导了金融社会化与PFMB之间的联系。最后,金融素养在拖延症与PFMB以及金融社会化与PFMB之间的联系中起着部分中介作用。实践意义本研究有助于监管机构和决策者了解年轻专业人士的PFMB。干预措施应建立在财务社会化的积极作用之上,培养对金钱的良好态度和财务自我效能感,减少对外部控制源和拖延症的依赖。这项研究还帮助政策制定者和金融教育工作者制定有益于社会的个人金融计划。原创性/价值本研究在一个全面的框架内调查了社会、心理和认知特征,以进一步加深作者对PFMB主题的理解。
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引用次数: 0
Is technology truly improving the customer experience? Analysing the intention to use open banking in Indonesia 技术真的改善了客户体验吗?分析在印尼使用开放式银行的意图
IF 5.3 3区 管理学 Q1 BUSINESS Pub Date : 2023-06-13 DOI: 10.1108/ijbm-09-2022-0427
Nofie Iman, S. Nugroho, E. Junarsin, Rizky Yusviento Pelawi
PurposeOpen banking, with its promise to revolutionise electronic transactions through open application programming interfaces (APIs), aims to bridge the gap between banks and non-banks, enhancing lending, payments, investments and funds distribution. However, does this bold innovation truly resonate with consumers? This study delves into consumer intentions to adopt open banking in Indonesia by leveraging the technology readiness model, scrutinising its antecedents and moderating factors, and identifying the key attributes that users anticipate.Design/methodology/approachThrough quantitative and qualitative approaches, this study answers the following questions: (1) Are financial service users ready to use open banking/open API applications? (2) What are the key attributes that consumer expects of open banking/open API? First, the authors developed a structural model based on the technology readiness model, distributed the questionnaire in eight major cities in Indonesia, analysed it using PLS-SEM and utilised a machine learning approach to unpack the main attributes expected from open banking.FindingsThis study’s findings indicate that customers are generally prepared to embrace open banking innovations. Nonetheless, to enhance public acceptance, certain factors should be emphasised, including organisational support, user-friendly technology, a comprehensive range of features, consumer financial literacy and banks' readiness to adopt open banking. In contrast to prior research, this study reveals that loyalty to traditional banking positively moderates the connection between customer value and the intention to utilise open banking. Additionally, the authors did not observe a significant moderating effect of financial literacy on the relationship between perceived customer value and the intention to use open banking.Originality/valueTo the best of the authors’ knowledge, this study is one of the few that comprehensively analyses the consumers' readiness for open banking in developing contexts. This study is expected to produce a theoretical contribution as well as effective and optimal policies for the financial services sector.
开放银行承诺通过开放应用程序编程接口(api)彻底改变电子交易,旨在弥合银行与非银行之间的差距,增强贷款、支付、投资和资金分配。然而,这种大胆的创新真的能引起消费者的共鸣吗?本研究通过利用技术准备模型,仔细研究其先决条件和调节因素,并确定用户预期的关键属性,深入研究了印度尼西亚消费者采用开放式银行的意图。设计/方法/方法通过定量和定性方法,本研究回答了以下问题:(1)金融服务用户是否准备好使用开放式银行/开放式API应用程序?(2)消费者期望开放银行/开放API的关键属性是什么?首先,作者基于技术准备模型开发了一个结构模型,在印度尼西亚的八个主要城市分发了问卷,使用PLS-SEM进行了分析,并利用机器学习方法解开了开放银行的主要属性。研究结果本研究的结果表明,客户普遍准备接受开放式银行创新。然而,要提高公众的接受度,必须强调某些因素,包括组织支持、用户友好的技术、全面的功能、消费者金融知识和银行采用开放式银行的意愿。与之前的研究相比,本研究表明,对传统银行的忠诚度正调节了客户价值与利用开放式银行的意愿之间的联系。此外,作者没有观察到金融素养对感知客户价值和使用开放式银行的意图之间的关系有显著的调节作用。原创性/价值据作者所知,本研究是为数不多的全面分析发展中国家消费者对开放式银行服务的准备程度的研究之一。预计本研究将为金融服务部门提供理论贡献以及有效和最佳的政策。
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引用次数: 1
Distrust of banks among the unbanked and banked 无银行和有银行的人对银行的不信任
IF 5.3 3区 管理学 Q1 BUSINESS Pub Date : 2023-06-13 DOI: 10.1108/ijbm-10-2022-0441
John E. Grable, E. Kwak, Kristy L. Archuleta
PurposeThe purpose of this study was to explore the concept of distrust of traditional banking institutions as a factor that can explain the choice to remain unbanked in a marketplace that is designed to be financially inclusive.Design/methodology/approachEarning, spending, saving and borrowing data collected between May 2021 and February 2022 from 17,819 consumers living in the United States were used to examine the factors associated with distrust of banks. Using a conceptual framework borrowed from the health services profession, the study was conducted in two stages. At the first stage, distrust among the unbanked and banked was estimated using a Boruta-random forest algorithm. At the second stage of the analysis, a logit regression model was estimated to validate the variables identified in the Boruta-random forest analysis.FindingsResults from the analyses show that distrust of banks is multi-layered where being older, believing the country is heading in the wrong direction and being less confident in one's ability to obtain a personal loan in the amount of $1 to $999 are important factors related to distrust of banks among the unbanked.Research limitations/implicationsThis study shows how an ensemble machine learning technique based on a decision-tree methodology can be used to obtain unique insights into complicated data and large datasets within the bank marketing field.Originality/valueThe paper provides a discussion about ways domains of trust and specific variables can be utilized to address the persistent problem of financial exclusion in the United States. Implications for bankers, researchers, educators and policymakers are provided.
目的本研究的目的是探索对传统银行机构的不信任这一概念,将其作为一个因素来解释在一个旨在实现金融包容性的市场中选择保持无银行账户。设计/方法/方法2021年5月至2022年2月期间,从17819名居住在美国的消费者那里收集的收入、支出、储蓄和借贷数据被用来检验与对银行的不信任相关的因素。这项研究采用了借鉴卫生服务专业的概念框架,分两个阶段进行。在第一阶段,使用Boruta随机森林算法估计无银行和有银行的人之间的不信任。在分析的第二阶段,估计了logit回归模型,以验证Boruta随机森林分析中确定的变量。分析结果表明,对银行的不信任是多层次的,年龄较大、认为国家正朝着错误的方向发展、对自己获得1至999美元个人贷款的能力缺乏信心,是导致无银行人群对银行不信任的重要因素。研究局限性/含义本研究展示了如何使用基于决策树方法的集成机器学习技术来获得对银行营销领域内复杂数据和大型数据集的独特见解。原创性/价值本文讨论了如何利用信任领域和特定变量来解决美国持续存在的金融排斥问题。对银行家、研究人员、教育工作者和政策制定者提供了启示。
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引用次数: 0
How do Australian female consumers exercise their decision-making power when making financial product decisions? The triad of financial market manipulation, rationality and emotions 澳大利亚女性消费者在进行理财产品决策时是如何行使决策权的?金融市场操纵、理性与情绪的三合一
IF 5.3 3区 管理学 Q1 BUSINESS Pub Date : 2023-06-07 DOI: 10.1108/ijbm-09-2022-0408
Abhishek Sharma, C. Hewege, C. Perera
PurposeThis study explores the decision-making powers of Australian female consumers in the financial product market. More precisely, it examines how the integrative effects of rationality, emotions and personality traits influence the decision-making powers of Australian female consumers when making financial product purchase decisions.Design/methodology/approachThe study employs a quantitative research approach, utilising a survey strategy. The proposed conceptual model was tested using structural equation modelling (AMOS) on a valid 357 responses from Australian female consumers.FindingsThe findings revealed that rationality, self-efficacy and impulsivity have a positive impact on the decision-making powers of Australian female consumers. Besides this, self-efficacy and anxiety had significant moderating effects on the decision-making power of Australian female consumers when buying financial products, whereas anger and impulsivity were found to have no moderating effects.Research limitations/implicationsThe study offers understanding on the role of emotions and personality traits in financial decision-making, which can help financial institutions design sound products and services that can also ensure consumers' overall well-being.Originality/valueInformed by the theoretical notions of the appraisal-tendency framework (ATF) and emotion-imbued choice model (EIC), the study makes a unique contribution by investigating the impact of rationality, emotions and personality traits on the decision-making powers of female consumers in the Australian financial product market.
本研究探讨澳洲女性消费者在金融产品市场上的决策权。更准确地说,它考察了理性、情感和人格特质的综合效应如何影响澳大利亚女性消费者在进行金融产品购买决策时的决策权。设计/方法/方法这项研究采用了定量研究方法,利用了调查策略。采用结构方程模型(AMOS)对357名澳大利亚女性消费者的有效回答进行了概念模型测试。研究结果显示,理性、自我效能和冲动对澳大利亚女性消费者的决策权有正向影响。此外,自我效能感和焦虑对澳大利亚女性消费者购买金融产品的决策能力有显著的调节作用,而愤怒和冲动对其没有调节作用。研究局限/启示本研究提供了对情绪和人格特征在金融决策中的作用的理解,这可以帮助金融机构设计健全的产品和服务,也可以确保消费者的整体福祉。原创性/价值本研究在评估倾向框架(ATF)和情感浸润选择模型(EIC)的理论概念基础上,研究了理性、情感和人格特质对澳大利亚金融产品市场女性消费者决策权的影响,做出了独特的贡献。
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引用次数: 0
Determinants of branching decisions of State-controlled commercial banks: evidence from China 国有商业银行分支决策的决定因素:来自中国的证据
IF 5.3 3区 管理学 Q1 BUSINESS Pub Date : 2023-06-07 DOI: 10.1108/ijbm-03-2022-0093
Xifang Sun, Liyu Liu
PurposeBranching is one of the crucial strategic non-price actions for banks. Previous studies on the impact of state ownership upon banks focus on bank lending behavior. This paper aims to offer a novel investigation of how state ownership affects bank branching behavior by examining state-controlled commercial banks (SCCBs) in the context of the largest developing and transitional country China.Design/methodology/approachThe two-part model (TPM) is applied to analyze the branching decision process. In the first stage, the dependent variable is the choice of bank branching dynamics and in the second stage the dependent variable is the number of new branches or the number of closed branches. For robustness check, the ordered probit selection model allowing for interdependence of the two stage decisions is also employed.FindingsUsing a unique dataset of bank branches in China, this paper finds that the branching decisions of Chinese SCCBs are driven by both profit motivated factors including population size, population density, income level, financial development and banking competition and politically motivated factors as represented with the proportion of SOEs. As a comparison, branching decisions of joint-stock banks in China are fully determined by profit motivated factors.Originality/valueFirst, this study is the first to explore the effect of state ownership on bank branching decisions, providing a new insight on the literature regarding to the impact of state ownership on bank decisions. Second, this study explores the potential effect of politically motivated factors on bank branching decisions, filling the gap in bank branching literature. Third, this study can contribute to bank branching literature by enriching the limited understanding of how SCCBs make branching decisions. Lastly, this study applies novel empirical strategies to analyze bank branching decisions, including the TPM and the ordered probit selection model.
分支经营是银行重要的非价格战略行为之一。以往关于国有制对银行影响的研究主要集中在银行贷款行为上。本文旨在以最大的发展中国家和转型国家中国为背景,对国有控股商业银行(sccb)如何影响银行分支行为进行新的研究。设计/方法/方法采用两部分模型(two-part model, TPM)分析分支决策过程。在第一阶段,因变量是银行分支动态的选择,在第二阶段,因变量是新分支机构的数量或关闭分支机构的数量。为了进行鲁棒性检查,还采用了允许两阶段决策相互依赖的有序概率选择模型。研究结果利用中国独特的银行分支机构数据集,发现中国商业银行的分支决策既受人口规模、人口密度、收入水平、金融发展和银行业竞争等利润驱动因素的驱动,也受国有企业比例等政治驱动因素的驱动。相比之下,中国股份制银行的分支决策完全是由利润驱动因素决定的。首先,本研究首次探讨了国有制对银行分支决策的影响,为有关国有制对银行决策影响的文献提供了新的见解。其次,本研究探讨了政治动机因素对银行分支决策的潜在影响,填补了银行分支文献的空白。第三,本研究可以通过丰富对银行分支机构如何做出分支决策的有限理解,为银行分支文献做出贡献。最后,本文采用新的实证策略对银行分支决策进行分析,包括TPM和有序概率选择模型。
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引用次数: 0
Social performance, financial risk and financial performance in microfinance institutions 小额信贷机构的社会绩效、财务风险与财务绩效
IF 5.3 3区 管理学 Q1 BUSINESS Pub Date : 2023-06-01 DOI: 10.1108/ijbm-01-2023-0005
Kuldeep Singh
PurposeThis paper examine whether social performance moderates the linkage between financial risk and financial performance in microfinance institutions (MFIs). The study focuses on the financial self-sufficiency and long-term sustainability of MFIs.Design/methodology/approachThe empirical study uses unbalanced panel data of 2,694 worldwide MFIs from 2009 to 2019. In the first step, the study inspects the impact of social performance and risk on financial performance, proxied as return on assets and operational self-sufficiency. In the second stage, moderated hierarchical regression is applied to test whether social performance moderates the relationship between risk and financial performance. Lastly, the study confirms the significant moderation effects with slope tests.FindingsThe study detects robust evidence that financial risk is negatively related to financial performance. Though social performance exhibits a weak positive link with financial performance in silos, the evidence of its moderating effects on risk is mixed and significant. Social performance indicators, such as the borrower retention rate and female representation, positively moderate the relationship between financial risk and financial performance. The study documents that social performance impacts financial performance and operational self-sufficiency through risk moderation. Thus, social performance fosters the sustainability of these institutions over the long haul.Research limitations/implicationsThe study is relevant to academics and theorists to consider the stakeholder approach in microfinancing. In the context of stakeholder theory, the study advances the specific social responsiveness process, namely stakeholder engagement.Practical implicationsThe evidence that socially sensitive operations can curtail the adverse effects of credit risks on financial performance signify the required attention to social performance. For MFI managers and practitioners, the findings justify the business case for social performance. Stakeholder engagement, under the auspices of social responsiveness, acts as a risk-mitigation mechanism to eventually foster financial performance and self-sufficiency.Social implicationsThe study motivates MFIs to do more for their stakeholders and society by highlighting the benefits of social performance.Originality/valueThe study reaffirms that social performance remains at the epicenter of the MFIs' mission and is an essential risk mitigation mechanism. The study adds to the extant literature on stakeholder engagement and its effects on MFIs.
目的研究社会绩效是否调节小额金融机构财务风险与财务绩效之间的联系。该研究侧重于小额金融机构的财务自给自足和长期可持续性。设计/方法/方法该实证研究使用了2009年至2019年全球2694家小额金融机构不平衡的面板数据。第一步,研究考察了社会绩效和风险对财务绩效的影响,表现为资产回报率和运营自给自足。在第二阶段,采用有调节的层次回归来检验社会绩效是否调节了风险与财务绩效之间的关系。最后,该研究通过边坡试验证实了显著的缓和效应。发现该研究发现了强有力的证据,表明财务风险与财务业绩呈负相关。尽管社会绩效与财务绩效之间存在微弱的正相关,但其对风险的调节作用的证据是喜忧参半的。社会绩效指标,如借款人保留率和女性代表性,积极调节财务风险与财务绩效之间的关系。该研究记录了社会绩效通过风险调节影响财务绩效和运营自给自足。因此,社会绩效促进了这些机构的长期可持续性。研究局限性/含义该研究与学者和理论家考虑小额融资中的利益相关者方法有关。在利益相关者理论的背景下,本研究提出了特定的社会响应过程,即利益相关者参与。实际含义社会敏感业务可以减少信贷风险对财务业绩的不利影响的证据表明,需要关注社会业绩。对于小额金融机构的管理人员和从业者来说,研究结果证明了社会绩效的商业案例是合理的。利益相关者的参与,在社会响应的支持下,作为一种风险缓解机制,最终促进财务绩效和自我效能。社会影响该研究通过强调社会绩效的好处,激励小额金融机构为其利益相关者和社会做更多的事。原创性/价值该研究重申,社会绩效仍然是小额金融机构使命的核心,是一种重要的风险缓解机制。该研究补充了现有的关于利益相关者参与及其对小额金融机构影响的文献。
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引用次数: 1
Customer influence on frontline employee work engagement 客户对一线员工工作敬业度的影响
IF 5.3 3区 管理学 Q1 BUSINESS Pub Date : 2023-06-01 DOI: 10.1108/ijbm-12-2021-0555
Jaewon Yoo, Jing Chen, G. Frankwick
PurposeThis study aims to employ conservation of resources (COR) theory to explain how customer support, customer power, customer orientation (CO) and product complexity impact frontline employees (FLEs) work engagement.Design/methodology/approachPartial least square structural equation modeling (PLS-SEM) was used to analyze data collected from 1,620 South Korean insurance salespeople using an on-line survey.FindingsResults show that customer support, customer power and CO will bring more FLEs work engagement, and product complexity negatively dilutes the work engagement gained from customer support.Practical implicationsThe results of this study suggest that firms should encourage FLEs to share their experiences and tactics in dealing with customer power and stimulate supportive customer behaviors. Since complex products, particularly financial products, require more explanation and information exchange for customers to understand them, managers might include simulations, videos and role-playing in training programs to show salespeople how to handle customers when attempting to sell these products.Originality/valueThis study investigates the effects of customer cognitive and emotional support on FLEs work engagement and also empirically demonstrates the positive effects of customer power.
目的本研究旨在运用资源守恒(COR)理论来解释客户支持、客户力量、客户导向和产品复杂性如何影响一线员工的工作敬业度。设计/方法/方法偏最小二乘结构方程建模(PLS-SEM)用于分析通过在线调查从1620名韩国保险销售人员收集的数据。结果表明,客户支持、客户力量和CO将带来更多的FLE工作参与度,而产品复杂性会负面稀释从客户支持中获得的工作参与度。实际含义本研究的结果表明,企业应该鼓励FLE分享他们在处理客户权力方面的经验和策略,并激发支持性的客户行为。由于复杂的产品,特别是金融产品,需要更多的解释和信息交流才能让客户理解它们,经理们可能会在培训计划中加入模拟、视频和角色扮演,向销售人员展示如何在尝试销售这些产品时与客户打交道。独创性/价值本研究调查了客户认知和情感支持对FLE工作参与的影响,并实证证明了客户力量的积极影响。
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International Journal of Bank Marketing
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