Pub Date : 2024-02-16DOI: 10.1080/10641734.2024.2310051
Johnson Clement Madathil, Nithya M., Muhammed Niyas
Brands’ positions on sociopolitical issues have a digital impact on their social media presence. While previous studies concentrated on text-based platforms to unravel the digital impact, less atte...
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Pub Date : 2024-02-12DOI: 10.1080/10641734.2023.2288813
Youngjee Ko, Joe Phua
Sales of eco-friendly products have increased exponentially in the United States. To determine whether products of interest are eco-friendly, consumers often rely on informational cues from adverti...
在美国，环保产品的销售额成倍增长。为了确定感兴趣的产品是否环保，消费者通常依赖广告中的信息提示。
{"title":"Effects of Eco-Labels and Perceived Influencer Expertise on Perceived Healthfulness, Perceived Product Quality, and Behavioral Intention","authors":"Youngjee Ko, Joe Phua","doi":"10.1080/10641734.2023.2288813","DOIUrl":"https://doi.org/10.1080/10641734.2023.2288813","url":null,"abstract":"Sales of eco-friendly products have increased exponentially in the United States. To determine whether products of interest are eco-friendly, consumers often rely on informational cues from adverti...","PeriodicalId":516870,"journal":{"name":"Journal of Current Issues & Research in Advertising","volume":"31 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139773710","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-05DOI: 10.1080/10641734.2024.2305753
Anna Christine Buckley, Natalia Yannopoulou, Matthew Gorton, Sherly Lie
This study examines how advertising messages of female empowerment are perceived by Gen-Z women. With the use of authenticity and self-concept theories, we employ in-depth interviews to investigate...
本研究探讨了 Z 世代女性如何看待女性赋权的广告信息。我们运用真实性理论和自我概念理论，通过深入访谈调查...
{"title":"Guilty Displeasures? How Gen-Z Women Perceive (In)Authentic Femvertising Messages","authors":"Anna Christine Buckley, Natalia Yannopoulou, Matthew Gorton, Sherly Lie","doi":"10.1080/10641734.2024.2305753","DOIUrl":"https://doi.org/10.1080/10641734.2024.2305753","url":null,"abstract":"This study examines how advertising messages of female empowerment are perceived by Gen-Z women. With the use of authenticity and self-concept theories, we employ in-depth interviews to investigate...","PeriodicalId":516870,"journal":{"name":"Journal of Current Issues & Research in Advertising","volume":"18 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139773708","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-31DOI: 10.1080/10641734.2023.2301621
Chris J. Vargo, Toby Hopp, Pritha Agarwal
Advertisers aim to avoid content containing controversy, sex, violence, and profanity, while platforms like Reddit aim to monetize as much content with ads as possible. This research explores the d...
{"title":"Balancing Brand Safety and User Engagement in a Two-Sided Market: An Analysis of Content Monetization on Reddit","authors":"Chris J. Vargo, Toby Hopp, Pritha Agarwal","doi":"10.1080/10641734.2023.2301621","DOIUrl":"https://doi.org/10.1080/10641734.2023.2301621","url":null,"abstract":"Advertisers aim to avoid content containing controversy, sex, violence, and profanity, while platforms like Reddit aim to monetize as much content with ads as possible. This research explores the d...","PeriodicalId":516870,"journal":{"name":"Journal of Current Issues & Research in Advertising","volume":"35 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139773707","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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