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The Role of Language in Organizational Sensemaking: An Integrative Theoretical Framework and an Agenda for Future Research 语言在组织语义中的作用:一个整合的理论框架和未来的研究议程
IF 0.5 Q4 MANAGEMENT Pub Date : 2023-01-12 DOI: 10.1177/01492063221147295
A. Whittle, E. Vaara, S. Maitlis
Despite the rapid growth of research on organizational sensemaking and an acknowledgment of the critical role of language in the sensemaking process, the literature on sensemaking and language is fragmented. In particular, there is no systematic review that explains the roles and functions of different linguistic elements in meaning construction. The purpose of this review paper is to develop an integrative theoretical framework that organizes existing research in a way that allows us to better understand how different linguistic processes shape the construction of meaning in sensemaking. First, we explain how a cognitive linguistic perspective elucidates how language provides the cognitive associations, schema, and frames used in sensemaking. Second, we discuss how a focus on the social practices of language use, as in rhetorical, narrative, or interactionist approaches, illuminates the patterns of meaning-making among organizational members in social interaction. Third, we explain how a focus on discourse helps us to understand how discursive structures enable or constrain sensemaking and thereby reproduce or transform systems of thought. This leads us to turn to the differences in these perspectives and suggest how they can be brought together in an integrative theoretical framework. Finally, we discuss the contributions of our framework and propose an agenda for future research focusing on the multifaceted role of language in sensemaking, intertextual and multimodal links in the language of sensemaking, the agentic and structural role of language in sensemaking, episodic and latent aspects of language use in sensemaking, and the role of power in discursive sensemaking.
尽管对组织语义构建的研究迅速发展,语言在语义构建过程中的关键作用也得到了承认,但关于语义构建和语言的文献是碎片化的。特别是,目前还没有系统的综述来解释不同语言元素在意义构建中的作用和功能。这篇综述的目的是建立一个整合的理论框架,组织现有的研究,使我们能够更好地理解不同的语言过程如何在语义构建中塑造意义。首先,我们解释了认知语言学视角如何阐明语言如何提供用于语义构建的认知关联、图式和框架。其次,我们讨论了对语言使用的社会实践的关注,如修辞、叙事或互动方法,如何阐明社会互动中组织成员之间意义形成的模式。第三,我们解释了对话语的关注如何帮助我们理解话语结构如何使意义生成或限制意义生成,从而再现或转化思想系统。这导致我们转向这些观点的差异,并建议如何将它们整合到一个综合的理论框架中。最后,我们讨论了我们的框架的贡献,并提出了未来研究的议程,重点是语言在语义构建中的多方面作用,语义构建语言的互文和多模态联系,语言在语义构建中的代理和结构作用,语义构建中语言使用的情景和潜在方面,以及权力在话语语义构建中的作用。
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引用次数: 9
A Tale of Two Types of Standard Setting: Evidence From Artificial Intelligence in China 两种标准制定的故事:来自中国人工智能的证据
IF 0.5 Q4 MANAGEMENT Pub Date : 2023-01-03 DOI: 10.1177/01492063221145130
Jiamin Zhang, Xiaohua Li, Tony W. Tong
This study explores how technologically sophisticated firms respond to different types of standard setting in an emerging economy. Considering the heterogeneous institutional logics that are embedded in a hybrid-mode standard-setting system, we distinguish between market- and government-led standard setting. Using data of 8,519 artificial intelligence–active firms engaging in Chinese artificial intelligence standard setting from 2010 to 2020, we demonstrate that firms with superior technological capability are more likely to engage in market-led versus government-led standard setting. This is due to divergent goals and norms in different types of standard setting. We also find that subfield technological diversity intensifies market competition, thereby improving the incentive of firms with superior technological capability to engage in market-led standard setting with the aim of shaping future technological trajectories. Additionally, government ownership relieves goal misalignment and mitigates firms’ concerns about technology expropriation, thus promoting firms’ engagement in government-led standard setting.
本研究探讨了技术成熟的企业如何应对新兴经济体中不同类型的标准设定。考虑到混合模式标准制定体系中嵌入的异质制度逻辑,我们区分了市场主导和政府主导的标准制定。利用2010年至2020年参与中国人工智能标准制定的8,519家人工智能活跃企业的数据,我们证明了具有优势技术能力的企业更有可能参与市场主导的标准制定,而不是政府主导的标准制定。这是由于不同类型的标准制定的目标和规范不同。我们还发现,子领域技术多样性加剧了市场竞争,从而提高了具有卓越技术能力的企业参与以市场为主导的标准制定的激励,目的是塑造未来的技术轨迹。此外,政府所有权缓解了目标偏差,减轻了企业对技术征用的担忧,从而促进了企业参与政府主导的标准制定。
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引用次数: 1
Green by Affiliation? Ownership Identity and Environmental Management System Adoption in Chinese Business Groups 绿色联盟?中国企业集团的所有权认同与环境管理体系采用
IF 0.5 Q4 MANAGEMENT Pub Date : 2023-01-03 DOI: 10.1177/01492063221143721
Ruxin Wang, P. Heugens, F. Wijen
How does owner identity affect environmental management system (EMS) adoption by business group affiliates? While current research on EMS adoption is mostly focused on stand-alone Western firms, a marked uptake of adoption has unfolded in Eastern countries such as China, where business group affiliates are the dominant organizational form. This stark contrast between corporate interest and research attention has left a clear lacuna in our understanding of how systems that can reduce environmental impact diffuse across industrial settings. We argue that state, family, and foreign owners of affiliated firms show distinct propensities to adopt an EMS, owing to differences in legitimacy needs, ownership competencies, and group-level preferences to engage in systematic environmental practices. Logistic regressions based on data from listed Chinese business group affiliates between 2008 and 2019 show that state and family ownership negatively influence the likelihood of EMS adoption, whereas foreign control has a positive effect. More intragroup transactions exacerbate the low adoption propensity of family-owned firms. Our study contributes to the literatures on business groups and corporate environmentalism.
业主身份如何影响企业集团附属公司采用环境管理体系?虽然目前对EMS采用的研究主要集中在独立的西方公司,但在中国等东方国家,企业集团附属公司是主要的组织形式,采用EMS的情况也很明显。企业利益和研究关注之间的这种鲜明对比,给我们对减少环境影响的系统如何在工业环境中扩散的理解留下了明显的空白。我们认为,由于合法性需求、所有权能力和集团层面参与系统环境实践的偏好的差异,关联公司的国有、家族和外国所有者表现出采用环境管理体系的不同倾向。基于2008年至2019年中国上市企业集团子公司数据的Logistic回归显示,国有和家族所有权对企业采用EMS的可能性产生负向影响,而外资控股对企业采用EMS的可能性产生积极影响。更多的集团内部交易加剧了家族企业的低采用倾向。本研究对企业集团与企业环保主义的研究有一定的贡献。
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引用次数: 3
CONTEMPORARY CONCEPT OF BUSINESS COMPETITIVENESS 当代企业竞争力的概念
IF 0.5 Q4 MANAGEMENT Pub Date : 2023-01-01 DOI: 10.38104/vadyba.2023.1.01
Business competitiveness topic is widely discussed among researchers in various science disciplines and areas. Industries and companies have been forced to adapt their activity to various changes that have a significant impact on their competitiveness. The authors revise contemporary concept of business competitiveness. Competitiveness provides direction for long-term economic growth, contributes to increasing asset value and competitive advantages, attracts more investment. Therefore, this study aims to assess how well the existing literature on competitiveness. The competitive situation of the market allows for a company to retain its customers for the long term, and to this end, providing quick and flexible service and ensuring the availability of products are of key importance. Existing research is largely based on a variety of innovative models and indicators, with a relatively small difference being the assumed operational relationship of competitive factors at different scales. Many researchers describe competitiveness at the national level. Scott and Lodge (1985) describe competitiveness as the intrinsic ability of a product to create, produce, distribute, service and/or produce a product in international trade. The tumultuous beginning of the this century has brought new challenge to companies and industries. The main criteria and sources of competitiveness at the country, industry and company level are updating the connotations of competitiveness. Individual competitiveness frameworks and models were reviewed and classified. After, the paper includes bibliometric literature study on the competitiveness in the period 2021- 2023 and examines trends, as well as prospects for future research. The findings of the bibliometric analysis confirmed that research on competitiveness is mainly focused on the global market and company level.
企业竞争力是各个学科和领域的研究人员广泛讨论的话题。行业和公司被迫调整其活动以适应对其竞争力有重大影响的各种变化。对当代企业竞争力的概念进行了修正。竞争力为长期经济增长提供方向,有助于增加资产价值和竞争优势,吸引更多投资。因此,本研究旨在评估现有文献对竞争力的影响。竞争激烈的市场环境使公司能够长期留住客户,为此,提供快速灵活的服务并确保产品的可用性至关重要。现有研究主要基于各种创新模型和指标,对不同尺度竞争要素运行关系的假设差异较小。许多研究人员在国家层面上描述竞争力。Scott和Lodge(1985)将竞争力描述为产品在国际贸易中创造、生产、分销、服务和/或生产产品的内在能力。本世纪初的动荡给企业和行业带来了新的挑战。国家、行业和企业层面竞争力的主要标准和来源是竞争力内涵的更新。对个体竞争力框架和模型进行了回顾和分类。之后,本文对2021-2023年的竞争力进行了文献计量研究,并对未来的研究趋势进行了分析和展望。文献计量分析的结果证实,竞争力的研究主要集中在全球市场和公司层面。
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引用次数: 1
SANCTIONING REQUESTS OF PUBLIC ADMINISTRATION ENTITIES 公共行政实体的制裁请求
IF 0.5 Q4 MANAGEMENT Pub Date : 2023-01-01 DOI: 10.38104/vadyba.2023.1.02
The sanctioning of requests by public administration authorities in administrative proceedings is the least analysed, debated and completely unstructured institute of administrative law. The sanctioning of actions of public administration entities is closely related to the administrative supervision of the activities of economic operators, which helps to ensure the harmonisation of the individual economic operators and economic sectors, as well as of public health, environmental protection, and other constitutional values. Administrative supervision and other control by public administration is defined in the academic literature as a public administration activity in which a public administration entity monitors the compliance of the behaviour of its subordinates with legal norms, and, in the event of non-compliance, responds with the measures for the correction or punishment of behaviour. Despite the importance of administrative supervision and the impact it has on economic operators, we do not find any mention of sanctioning requests from public administration authorities in either the Law on Administrative Proceedings or the Law on Public Administration. The article presents the variety of requests for sanction submitted by public administration entities to the administrative court, possible classifications of applications submitted to the court and peculiarities of individual types of requests. The article also presents an analysis of the statistical data on the last few years of the examination of applications for sanctioning of public administration authorities before the Vilnius Regional Administrative Court, which has exclusive competence for the examination of these applications, the diversity of this type of applications (administrative cases), the main procedural peculiarities and problems of the examination of administrative cases of this type in the court, and provides insights and recommendations.
公共行政机关在行政诉讼中对请求的批准是行政法中分析、辩论最少、结构最松散的问题。对公共行政实体行为的制裁与对经济经营者活动的行政监督密切相关,这有助于确保各个经济经营者和经济部门以及公共卫生、环境保护和其他宪法价值观的协调一致。在学术文献中,公共行政的行政监督和其他控制被定义为公共行政实体监督其下属的行为是否遵守法律规范的公共行政活动,如果不遵守,则采取纠正或惩罚行为的措施。尽管行政监督的重要性及其对经济运行的影响,但我们在《行政诉讼法》和《公共行政法》中都没有发现公共行政机关的制裁请求。该条介绍了公共行政实体向行政法院提出的各种制裁请求,向法院提出的申请的可能分类以及个别类型请求的特点。文章还分析了维尔纽斯区域行政法院对批准公共行政当局的申请进行审查的过去几年的统计数据,该法院具有审查这些申请的专门权限,这类申请(行政案件)的多样性,法院审查这类行政案件的主要程序特点和问题。并提供见解和建议。
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引用次数: 0
How Can It Be Made Right Again? A Review of Trust Repair Research 怎样才能使它再次正确?信任修复研究述评
IF 0.5 Q4 MANAGEMENT Pub Date : 2023-01-01 DOI: 10.1177/01492063221089897
Kinshuk Sharma, F. Schoorman, Gary A. Ballinger
We review research on the topic of trust repair, which has proceeded over the past four decades using three different philosophical mechanisms that provide the bases through which trust is restored by multiple repair tactics. We base our definition of trust repair on the view that trust is “a psychological state comprising the intention to accept vulnerability based on the positive expectations of the intentions or behaviors of another.” We define trust repair as any increase in trust above the post-transgression level and complete repair as an increase in trust to the pre-transgression level. We provide an overview of the research designs incorporated in the trust-repair literature and make recommendations and cautions in measuring trust repair. We then summarize the emergence of the different mechanisms behind trust repair, namely, attributional, social equilibrium, and structural mechanisms, and review literature on the related verbal and behavioral repair tactics that can be employed after a transgression. We also provide a review on the process of trust repair, that is, the different stages that unfold to repair trust. We conclude by suggesting that future research should explore trust repair not only from an isolated tactics perspective but also from a broader pathway perspective. Finally, as trust repair occurs over time, future research should also explore the role of differing perceptions of time in the trust-repair process.
我们回顾了过去四十年来关于信任修复主题的研究,这些研究使用了三种不同的哲学机制,这些机制为通过多种修复策略恢复信任提供了基础。我们对信任修复的定义是基于这样的观点:信任是“一种心理状态,包括基于对他人意图或行为的积极期望而接受脆弱性的意愿。”我们将信任修复定义为超过犯罪后水平的任何信任增加,并将完全修复定义为信任增加到犯罪前水平。我们概述了信任修复文献中的研究设计,并提出了测量信任修复的建议和注意事项。然后,我们总结了信任修复背后不同机制的出现,即归因机制、社会平衡机制和结构机制,并回顾了相关的语言和行为修复策略,这些策略可以在违约后使用。我们也提供了对信任修复过程的回顾,即不同阶段展开的修复信任。最后,我们建议未来的研究不仅要从孤立的策略角度来探索信任修复,而且要从更广阔的路径角度来探索信任修复。最后,由于信任修复会随着时间的推移而发生,未来的研究还应该探讨不同的时间观念在信任修复过程中的作用。
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引用次数: 9
Employee Constructive Voice: An Integrative Review and a Dyadic Approach 员工建设性意见:综合评价与二元方法
IF 0.5 Q4 MANAGEMENT Pub Date : 2023-01-01 DOI: 10.1177/01492063221108654
Y. Kim, Chak Fu Lam, Jo K. Oh, Wonbin Sohn
Constructive voice is a type of communicative act involving both voicers and managers. However, research on constructive voice has developed in two separate streams, with studies adopting either a voicer- or a manager-centric perspective, thereby failing to provide a holistic understanding of constructive voice. This unilateral approach results in missed opportunities for scholars to understand the dyadic and dynamic nature of constructive voice. To address this limitation, we draw on social exchange theory to introduce a four-phase (felt voice, expressed voice, managerial responses to voice, and relational voice outcomes) dyadic model of constructive voice. By conceptualizing constructive voice as a dyadic exchange between voicers and managers, we detail the ongoing processes in which employees initiate voice and managers subsequently endorse and/or implement voicers’ input. We also introduce feedback loops to highlight the dynamic nature of constructive voice over time and explain the consequences of repeated constructive-voice exchange processes on relational outcomes. Finally, we review the literature, summarize gaps and opportunities, and provide directions for future research.
建设性发声是发声者和管理者共同参与的一种交际行为。然而,关于建设性声音的研究分为两个独立的流派,研究采用了以发声者为中心或以管理者为中心的观点,因此未能对建设性声音提供全面的理解。这种片面的方法导致学者们错失了理解建设性声音的二元性和动态性的机会。为了解决这一限制,我们借鉴社会交换理论,引入了一个建设性声音的四阶段(感觉声音、表达声音、管理对声音的反应和关系声音结果)二元模型。通过将建设性的声音概念化为发声者和管理者之间的二元交换,我们详细描述了员工发起声音和管理者随后认可和/或实施发声者输入的持续过程。我们还引入了反馈循环,以强调建设性声音随时间的动态性质,并解释了重复的建设性声音交换过程对关系结果的影响。最后,我们对文献进行了回顾,总结了差距和机会,并提出了未来的研究方向。
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引用次数: 9
TARGETS OF MUSIC INDUSTRY IN THE CONTEXT OF DIGITAL TECHNOLOGIES: A SHORT REVIEW 数字技术背景下音乐产业的目标:一个简短的回顾
IF 0.5 Q4 MANAGEMENT Pub Date : 2023-01-01 DOI: 10.38104/vadyba.2023.1.03
The object of this paper is to set grounds for future research in music business by carrying out scientific literature review analysing music industry from global economy perspective. Since technologies are sensitive to time a time frame for the research was set from 2020 until 2022. Only articles in English and Lithuanian were analysed. In total there were 75 articles used for the basis of the research in “Web of Science” database. According to their content, these articles were categorized into 5 sections: ICT (information and communication technologies) and neural networks; New business ventures; Creativity and education; Intellectual property rights and blockchain technology; Digitization, streaming. Research of scientific articles was a result of a compound search of keywords music industry and technologies. In order to widen the search keywords were used with a logic operator “or”. Scientific review of the articles showed that technologies affect the music business in these areas: lessened limitations, satisfied customer needs, digital economy force, overtaking old systems, collaboration, staying relative and creative, fighting against homogenization, digital education, increased safety and security, increased financial gain and market share, autonomous and transparent intellectual rights, eliminating piracy, content accessibility, artistic relevance. In order to carry out representative and valid research in music business, more research has to focus on the global aspects of how this industry operates. This article is a steppingstone in that direction showing which aspects of the business are discussed at the moment thus enabling other scientists to start narrowing the gap and provide more in-depth research. The findings suggest that research towards providing solutions to music industry participants on how to effectively deal with fast approaching technological advancements is necessary.
本文的目的是通过对全球经济视角下音乐产业的科学文献分析,为今后音乐产业的研究奠定基础。由于技术对时间的敏感性,研究的时间框架被确定为2020年至2022年。只分析了英语和立陶宛语的文章。在“Web of Science”数据库中总共有75篇文章作为研究的基础。根据文章的内容,这些文章被分为5个部分:ICT(信息和通信技术)和神经网络;创新和教育;知识产权和区块链技术;数字化,流。科学文章的研究是对关键词音乐产业和技术进行复合搜索的结果。为了扩大搜索范围,关键词使用了逻辑运算符“或”。对这些文章的科学审查表明,技术在以下领域影响音乐业务:减少限制、满足客户需求、数字经济力量、超越旧系统、协作、保持相对和创造性、反对同质化、数字教育、提高安全性、增加经济收益和市场份额、自主和透明的知识产权、消除盗版、内容可访问性、艺术相关性。为了对音乐行业进行有代表性和有效的研究,更多的研究必须集中在这个行业如何运作的全球方面。这篇文章是朝着这个方向前进的踏脚石,它展示了目前正在讨论的业务的哪些方面,从而使其他科学家能够开始缩小差距并提供更深入的研究。研究结果表明,为音乐行业参与者提供如何有效应对快速接近的技术进步的解决方案的研究是必要的。
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引用次数: 0
Improving Our Field Through Code and Data Sharing 通过代码和数据共享改善我们的领域
IF 0.5 Q4 MANAGEMENT Pub Date : 2022-12-19 DOI: 10.1177/01492063221141861
Timothy J. Quigley, A. Hill, Andrew Blake, O. Petrenko
Across academia, there is a series of ongoing and intertwined debates about the need for research transparency, greater confidence in the accuracy of empirical findings, and the overall relevance and credibility of our work (for a summary, see Bergh, Sharp, Aguinis, & Li, 2017). Central to these debates is the idea that, as a field, we need greater confidence in the cumulative body of scientific knowledge created by our research. To make progress toward this goal, we need processes that minimize the publication of flawed results emanating from honest errors; insufficient training; and, in the worst of cases, fraud. Many stakeholders are pressing for initiatives related to these challenges. For example, some journals, and those responsible for their oversight, debate the merits of code and data sharing, whereas others are implementing policies that encourage or even require such practices (for a review, see Dosch & Martindale, 2020). Similarly, some grant-awarding organizations require a level of code and/or data transparency in exchange for funding (for a discussion and examples, see Global Innovation Fund, 2021; Metzenbaum, 2021). There is also a growing recognition that replications are integral to the knowledge generation process (e.g., Köhler & Cortina, 2021). Advocacy organizations have also arisen to facilitate the warehousing of code and data related to research efforts (e.g., FIVES Project; Center for Open Science). In this editorial, the Journal of Management has asked us to discuss and describe a related but slightly different approach. As a means of making the research process more efficient,
在整个学术界,关于研究透明度的必要性、对实证研究结果准确性的更大信心以及我们工作的整体相关性和可信度,存在一系列持续和相互交织的辩论(摘要,见Bergh, Sharp, Aguinis, & Li, 2017)。这些争论的核心观点是,作为一个领域,我们需要对我们的研究所创造的科学知识的累积体有更大的信心。为了实现这一目标,我们需要制定程序,尽量减少因诚实错误而产生的有缺陷的结果的发表;足够的培训;在最糟糕的情况下,是欺诈。许多利益相关者正迫切要求采取与这些挑战相关的举措。例如,一些期刊和负责监督的人对代码和数据共享的优点进行了辩论,而另一些期刊正在实施鼓励甚至要求这种做法的政策(有关审查,请参阅Dosch & Martindale, 2020)。同样,一些拨款组织要求一定程度的代码和/或数据透明度以换取资金(有关讨论和示例,见全球创新基金,2021年;Metzenbaum, 2021)。人们也越来越认识到,复制是知识生成过程中不可或缺的一部分(例如,Köhler和Cortina, 2021)。倡导组织也出现了,以促进与研究工作有关的代码和数据的存储(例如,fifs项目;开放科学中心)。在这篇社论中,《管理杂志》要求我们讨论和描述一种相关但略有不同的方法。为了提高研究过程的效率,
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引用次数: 1
THE EFFECTS OF MEDIA ON PUBLIC ATTITUDE DURING THE BRAND VALUE CRISIS: EVIDENCES FROM GRIGEO CASE 品牌价值危机中媒体对公众态度的影响:来自grigeo案例的证据
IF 0.5 Q4 MANAGEMENT Pub Date : 2022-12-01 DOI: 10.38104/vadyba.2022.2.01
Many scholars have focused on consumers when analysing the brand crisis and the importance of the media during the event, creating a lack of empiricalresearch on public attitudes. In addition, the empirical studies of public attitude conducted so far analyse it abstractly, dividing the attitude into positive,negative and neutral. The significant effects of the brand value crisis drive the need for more detailed research, i.e. to analyse the public's attitudethrough the components of emotions, cognition and behaviour. Such a study would allow us to understand better the expression of public attitudesagainst the background of brand crisis and media information about the crisis and how public attitudes, brand crisis and media information interact. Itshould also be noted that each crisis is unpredictable and different, so each investigated case of a crisis becomes another source of knowledge and crisisprevention. This study aims to evaluate the effect of media on public attitude during the brand value crisis. This study uses the media content quantitativeanalysis method to examine the media effect on public attitude during the reputational crisis of the paper and wood industry company group in theBaltic countries. The research revealed that during the brand value crisis, the media is dominated by information that emphasises immorality. The brandvalue crisis has had a negative impact on public attitudes through all three of its components. The established unfavourable public attitude towards thebrand was demonstrated by feedback, causing negative consequences for the brand. The research findings allow the authors to confirm the obviousrelationships between the brand value crisis, media information reflecting immorality, and public emotions, cognition, and behaviour. The study revealedthe case of a brand value crisis that provoked a strong public reaction. Public attitudes have been analysed through its components (emotions, cognition,and behaviour), thus making it clearer to identify preventive communication activities and avoid the larger-scale development of the brand value crisis.This study provides a basis for the theoretical development of crisis management and expands the discussion of the crisis’s effect on public attitude.The research findings may provide insights into corporate crisis communication and be prerequisites for sound brand communication solutions in public,by anticipating the possible development of public attitudes and seeking to control them. The interaction between the symbolic value and the effects ofthe brand, and the emotions, cognition and behaviour of the public, which was formed with the dominance of media information reflecting theimmorality of the brand value crisis, was established. The interaction between the brand value crisis and pubic attitude regarding in terms of the impactof media information has been reasoned.
许多学者在分析品牌危机和事件中媒体的重要性时,关注的是消费者,缺乏对公众态度的实证研究。此外,迄今为止对公众态度的实证研究对公众态度进行了抽象的分析,将公众态度分为积极、消极和中性。由于品牌价值危机的显著影响,需要进行更详细的研究,即通过情绪、认知和行为的组成部分来分析公众的态度。这样的研究可以让我们更好地理解在品牌危机和媒体信息的背景下公众态度的表达,以及公众态度、品牌危机和媒体信息是如何互动的。还应该指出的是,每一次危机都是不可预测的和不同的,因此每一次危机的调查案例都成为知识和危机预防的另一个来源。本研究旨在探讨品牌价值危机中媒体对公众态度的影响。本研究采用媒体内容定量分析方法,考察波罗的海国家造纸木业公司集团在声誉危机中媒体对公众态度的影响。研究发现,在品牌价值危机中,媒体被强调不道德的信息所主导。品牌价值危机通过其所有三个组成部分对公众态度产生了负面影响。公众对品牌的既定不利态度通过反馈得到证明,从而对品牌造成负面影响。研究结果证实了品牌价值危机、反映不道德行为的媒体信息与公众情绪、认知和行为之间存在明显的关系。该研究揭示了一个引起公众强烈反应的品牌价值危机案例。通过公众态度的组成部分(情绪、认知和行为)来分析公众态度,从而更清晰地识别预防性传播活动,避免品牌价值危机的更大规模发展。本研究为危机管理的理论发展提供了基础,并拓展了危机对公众态度影响的讨论。研究结果可以通过预测公众态度的可能发展并寻求控制,为企业危机传播提供见解,并为公共场合健全的品牌传播解决方案提供先决条件。在媒体信息的主导下,体现了大众对品牌价值危机的非道德性,从而形成了品牌的象征价值和效果与大众的情感、认知和行为之间的互动关系。从媒体信息的影响角度出发,论证了品牌价值危机与公众态度之间的互动关系。
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Irish Journal of Management
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