Pub Date : 2022-08-31DOI: 10.1108/tcj-11-2021-0204
Ankit Singh, M. Kulkarni, A. Poojari
Research methodology This case is based on a project carried out in a tertiary care hospital of the Northeastern region of India for a period of eight months and is written by Dr Ankit Singh, Dr Meenal Kulkarni and Mr Avinash Poojari. The case was developed with the help of the hospital’s management team, disguised on request as Mr Raghugopal Ramalinga (Chief Hospital Administrator), Mr Suresh Kumar (Chief Engineer), Ms Linney Krubah (Chief Nursing Superintendent), Dr Premanand Ale (Chief Medical Superintendent) and Mr Srikrishna Shukla (Chief Finance Officer). Case overview/synopsis This case is about Trident Hospital, which faces issues pertaining to oxygen supply. Oxygen supply at Trident Hospitals is through three options as highlighted in the case, but due to the lack of preventive maintenance and no risk assessment done for the crucial medical oxygen, interruptions and additional work for the staff became a common phenomenon. The existing situation can lead to patient harm or death and can attract medico-negligence suit against the hospital, threatening the overall existence of the hospital. The hospital administrator is currently viewing the problem from only the cost perspective, which is a high-risk and a short-term approach. Complexity academic level Students pursuing full time/part time/diploma programme in health-care management, hospital administration/hospital operations; and undergraduate and post-graduate level students.
{"title":"A predicament of oxygen supply system at an Indian hospital during COVID-19","authors":"Ankit Singh, M. Kulkarni, A. Poojari","doi":"10.1108/tcj-11-2021-0204","DOIUrl":"https://doi.org/10.1108/tcj-11-2021-0204","url":null,"abstract":"\u0000Research methodology\u0000This case is based on a project carried out in a tertiary care hospital of the Northeastern region of India for a period of eight months and is written by Dr Ankit Singh, Dr Meenal Kulkarni and Mr Avinash Poojari. The case was developed with the help of the hospital’s management team, disguised on request as Mr Raghugopal Ramalinga (Chief Hospital Administrator), Mr Suresh Kumar (Chief Engineer), Ms Linney Krubah (Chief Nursing Superintendent), Dr Premanand Ale (Chief Medical Superintendent) and Mr Srikrishna Shukla (Chief Finance Officer).\u0000\u0000\u0000Case overview/synopsis\u0000This case is about Trident Hospital, which faces issues pertaining to oxygen supply. Oxygen supply at Trident Hospitals is through three options as highlighted in the case, but due to the lack of preventive maintenance and no risk assessment done for the crucial medical oxygen, interruptions and additional work for the staff became a common phenomenon. The existing situation can lead to patient harm or death and can attract medico-negligence suit against the hospital, threatening the overall existence of the hospital. The hospital administrator is currently viewing the problem from only the cost perspective, which is a high-risk and a short-term approach.\u0000\u0000\u0000Complexity academic level\u0000Students pursuing full time/part time/diploma programme in health-care management, hospital administration/hospital operations; and undergraduate and post-graduate level students.\u0000","PeriodicalId":52298,"journal":{"name":"CASE Journal","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"62418835","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-19DOI: 10.1108/tcj-05-2021-0074
Carlos López-Hernández, Ana Laura Chávez
Theoretical basis Ethic code moral and ethic dilemma. Research methodology The case study is based on a series of in-depth interviews carried out with the owners and directors. The data were complemented by documentary analysis, including descriptions of internal processes, and industry information. The teaching note opted for an exploratory study using the open-ended approach of grounded theory.It is important to mention to the students that although the names of the characters and the company were modified for confidentiality reasons, the case actually happened. Case overview/synopsis Roberto Rodarte, an employee of Internet Architects Interactive, won a luxury car in a raffle from the hotel where he was staying in a business trip. Roberto decided to keep the car and did not inform the company of what had happened.The company did not have any established policies for these situations. Manuel de la Torre, a partner, thought that it would be fair if either Roberto give the car to the company Roberto, thought that the car belonged to him.The company decided to fire him. What could be done to avoid similar situations arising in the future? Complexity academic level The case can be used by administrative program students and Master of Business Administration students in courses such as management, good management practices, human resources, leadership and business ethics.
{"title":"The scratch dilemma","authors":"Carlos López-Hernández, Ana Laura Chávez","doi":"10.1108/tcj-05-2021-0074","DOIUrl":"https://doi.org/10.1108/tcj-05-2021-0074","url":null,"abstract":"\u0000Theoretical basis\u0000Ethic code moral and ethic dilemma.\u0000\u0000\u0000Research methodology\u0000The case study is based on a series of in-depth interviews carried out with the owners and directors. The data were complemented by documentary analysis, including descriptions of internal processes, and industry information. The teaching note opted for an exploratory study using the open-ended approach of grounded theory.It is important to mention to the students that although the names of the characters and the company were modified for confidentiality reasons, the case actually happened.\u0000\u0000\u0000Case overview/synopsis\u0000Roberto Rodarte, an employee of Internet Architects Interactive, won a luxury car in a raffle from the hotel where he was staying in a business trip. Roberto decided to keep the car and did not inform the company of what had happened.The company did not have any established policies for these situations. Manuel de la Torre, a partner, thought that it would be fair if either Roberto give the car to the company Roberto, thought that the car belonged to him.The company decided to fire him. What could be done to avoid similar situations arising in the future?\u0000\u0000\u0000Complexity academic level\u0000The case can be used by administrative program students and Master of Business Administration students in courses such as management, good management practices, human resources, leadership and business ethics.\u0000","PeriodicalId":52298,"journal":{"name":"CASE Journal","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-08-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44078341","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-12DOI: 10.1108/tcj-06-2021-0090
Salvador G. Villegas, Pamela Monaghan-Geernaert
Theoretical basis This case offers the students to see the impact business ethics concepts, including corporate social responsibility, ethical obligation, ethical strategy, alienation, corporate activism, sociopolitical activism, symbolism, transparency, integrity, decoupled organization, opportunism, moral muteness or moral exclusion, etc. Through the student’s own ethical sensitivity, they can then make an informed decision grounded in fundamental ethical theories such as Utilitarianism, Kantianism, Ethics of Care, Virtue Theory, Confucianism, etc. Research methodology Data for this case has been gathered entirely from publicly available secondary sources, including online resources, mainstream media reports, biased (opinion-based) media outlets, social media statements from all stakeholder groups (students, business, university) and meeting minutes from campus organizations. None of the named individuals nor entities, in this case, have ever been contacted by the authors. Case overview/synopsis In Fall 2020, Boise State University contracted a locally owned and operated coffee shop to open a location on-campus. The shop owner was engaged to a police officer who had been permanently injured in an altercation with a dangerous fugitive. For his sacrifice, this police officer was awarded the Medal of Honor from the City of Boise. To support her fiancé, the coffee shop owner displayed a Thin Blue Line flag on the front door of her off-campus location. Students heard of this display and began to voice their objections through administrative and social media channels. The business countered back at claims that they supported racism and ultimately asked to be released from their contract with the university. They closed their on-campus business, having operated the location for less than two months. Media representation of this case created a vocal response both from those who support the business’ use of this imagery and those who support the student’s decision to boycott this business on ethical grounds. Complexity academic level Business ethics: 300–400 level; Business strategy: 300–400 level.
{"title":"The coffee shop dilemma: a case of entrepreneur activism or ethical dissent?","authors":"Salvador G. Villegas, Pamela Monaghan-Geernaert","doi":"10.1108/tcj-06-2021-0090","DOIUrl":"https://doi.org/10.1108/tcj-06-2021-0090","url":null,"abstract":"\u0000Theoretical basis\u0000This case offers the students to see the impact business ethics concepts, including corporate social responsibility, ethical obligation, ethical strategy, alienation, corporate activism, sociopolitical activism, symbolism, transparency, integrity, decoupled organization, opportunism, moral muteness or moral exclusion, etc. Through the student’s own ethical sensitivity, they can then make an informed decision grounded in fundamental ethical theories such as Utilitarianism, Kantianism, Ethics of Care, Virtue Theory, Confucianism, etc.\u0000\u0000\u0000Research methodology\u0000Data for this case has been gathered entirely from publicly available secondary sources, including online resources, mainstream media reports, biased (opinion-based) media outlets, social media statements from all stakeholder groups (students, business, university) and meeting minutes from campus organizations. None of the named individuals nor entities, in this case, have ever been contacted by the authors.\u0000\u0000\u0000Case overview/synopsis\u0000In Fall 2020, Boise State University contracted a locally owned and operated coffee shop to open a location on-campus. The shop owner was engaged to a police officer who had been permanently injured in an altercation with a dangerous fugitive. For his sacrifice, this police officer was awarded the Medal of Honor from the City of Boise. To support her fiancé, the coffee shop owner displayed a Thin Blue Line flag on the front door of her off-campus location. Students heard of this display and began to voice their objections through administrative and social media channels. The business countered back at claims that they supported racism and ultimately asked to be released from their contract with the university. They closed their on-campus business, having operated the location for less than two months. Media representation of this case created a vocal response both from those who support the business’ use of this imagery and those who support the student’s decision to boycott this business on ethical grounds.\u0000\u0000\u0000Complexity academic level\u0000Business ethics: 300–400 level; Business strategy: 300–400 level.\u0000","PeriodicalId":52298,"journal":{"name":"CASE Journal","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-08-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47977771","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-05DOI: 10.1108/tcj-08-2021-0132
Pervin A. Gandhi, Sujo Thomas
Research methodology The case proposes a discussion of the time value of money and capital budgeting concepts, including determining the effective overall cost of capital, estimating working capital requirements, consideration of all relevant cash flows – including opportunity costs, finding the present value of future cash flows (annuities and lump-sum cash flows) by linking the concepts of weighted average cost of capital and working capital and net present value (NPV) and internal rate of return (IRR). Case overview/synopsis Jehan Wadia, a newly appointed finance manager of Tembo Global Industries Ltd., is facing a dilemma in recommending an investment decision to Mr Variava, Chief Finance Officer. Implementation of the project requires an investment of INR 82m. Ms Stella, funding division head, proposed financing through equity and term loans in the proportion of 3:2, respectively. Mr Shrinivasan, handling the short-term financial needs of the firm, suggested a finance mix having a higher weight-age of debt. Mr Variava desires to maximize the wealth by taping the opportunity. The case is written for an experience in the capital budgeting dichotomy faced by managers in real-life situations. Complexity academic level This case can be used in various contexts – as a preparatory case in a foundation course of Financial Management at the graduate level to instill the fundamentals for evaluating long-term investment decisions or in courses of Strategic Financial Management or Corporate Finance at the undergraduate or graduate level as a capstone case to reinforce the application of multiple concepts in strategic financial decision making.
研究方法本案例建议讨论货币的时间价值和资本预算概念，包括确定有效的总体资本成本，估计营运资金需求，考虑所有相关的现金流量，包括机会成本。通过将加权平均资本成本和营运资本以及净现值(NPV)和内部收益率(IRR)的概念联系起来，找到未来现金流(年金和一次性现金流)的现值。jehan Wadia是Tembo Global Industries Ltd.新任命的财务经理，他在向首席财务官Variava先生推荐投资决策时面临两难。该项目的实施需要投资8200万印度卢比。融资部门主管斯特拉提议，以3:2的比例分别通过股权和定期贷款进行融资。负责处理公司短期财务需求的Shrinivasan先生建议，公司的财务组合应具有较高的债务比重。瓦里亚瓦希望通过抓住这个机会使财富最大化。这个案例是为管理者在现实生活中面临的资本预算二分法的经验而写的。本案例可用于多种情境——作为研究生阶段财务管理基础课程的预备案例，灌输评估长期投资决策的基础知识;或作为本科或研究生阶段战略财务管理或公司财务课程的顶点案例，加强战略财务决策中多个概念的应用。
{"title":"Tembo Global Industries Limited – financing dilemma for the COVID-19 project","authors":"Pervin A. Gandhi, Sujo Thomas","doi":"10.1108/tcj-08-2021-0132","DOIUrl":"https://doi.org/10.1108/tcj-08-2021-0132","url":null,"abstract":"\u0000Research methodology\u0000The case proposes a discussion of the time value of money and capital budgeting concepts, including determining the effective overall cost of capital, estimating working capital requirements, consideration of all relevant cash flows – including opportunity costs, finding the present value of future cash flows (annuities and lump-sum cash flows) by linking the concepts of weighted average cost of capital and working capital and net present value (NPV) and internal rate of return (IRR).\u0000\u0000\u0000Case overview/synopsis\u0000Jehan Wadia, a newly appointed finance manager of Tembo Global Industries Ltd., is facing a dilemma in recommending an investment decision to Mr Variava, Chief Finance Officer. Implementation of the project requires an investment of INR 82m. Ms Stella, funding division head, proposed financing through equity and term loans in the proportion of 3:2, respectively. Mr Shrinivasan, handling the short-term financial needs of the firm, suggested a finance mix having a higher weight-age of debt. Mr Variava desires to maximize the wealth by taping the opportunity. The case is written for an experience in the capital budgeting dichotomy faced by managers in real-life situations.\u0000\u0000\u0000Complexity academic level\u0000This case can be used in various contexts – as a preparatory case in a foundation course of Financial Management at the graduate level to instill the fundamentals for evaluating long-term investment decisions or in courses of Strategic Financial Management or Corporate Finance at the undergraduate or graduate level as a capstone case to reinforce the application of multiple concepts in strategic financial decision making.\u0000","PeriodicalId":52298,"journal":{"name":"CASE Journal","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-08-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43977078","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-22DOI: 10.1108/tcj-01-2022-0027
S. Arora, V. L. Dhir, M. Krishna
Research methodology The case was compiled using secondary research, including the following sources, all of which are cited in the References List section of the case: Company annual reports, press releases and company websites and news media, podcasts, video recordings, websites of trade associations and other public domain sources. Case overview/synopsis This case highlights the decisions facing Moderna, Inc. (Moderna) related to pricing of its COVID-19 vaccine in the European Union (EU) in July of 2021. The CEO, Stéphane Bancel, must balance the need for improving shareholder returns with the call to act responsibly during a global pandemic. Should Moderna raise prices or hold prices constant? What other options might be available to the CEO? Complexity academic level At the authors’ institute, instructors use this case in a second-year marketing elective in pricing at the MBA level. Within the elective, the case enables a discussion on concepts of value realization through pricing and leadership decision strategies. The case may also be used in at the Executive MBA level, in a course of strategic leadership.
{"title":"Moderna’s Spikevax: a prickly pricing decision","authors":"S. Arora, V. L. Dhir, M. Krishna","doi":"10.1108/tcj-01-2022-0027","DOIUrl":"https://doi.org/10.1108/tcj-01-2022-0027","url":null,"abstract":"\u0000Research methodology\u0000The case was compiled using secondary research, including the following sources, all of which are cited in the References List section of the case: Company annual reports, press releases and company websites and news media, podcasts, video recordings, websites of trade associations and other public domain sources.\u0000\u0000\u0000Case overview/synopsis\u0000This case highlights the decisions facing Moderna, Inc. (Moderna) related to pricing of its COVID-19 vaccine in the European Union (EU) in July of 2021. The CEO, Stéphane Bancel, must balance the need for improving shareholder returns with the call to act responsibly during a global pandemic. Should Moderna raise prices or hold prices constant? What other options might be available to the CEO?\u0000\u0000\u0000Complexity academic level\u0000At the authors’ institute, instructors use this case in a second-year marketing elective in pricing at the MBA level. Within the elective, the case enables a discussion on concepts of value realization through pricing and leadership decision strategies. The case may also be used in at the Executive MBA level, in a course of strategic leadership.\u0000","PeriodicalId":52298,"journal":{"name":"CASE Journal","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-07-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41407954","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-21DOI: 10.1108/tcj-01-2022-0026
M. McGowan, Bhagwati Prasad, M. Marchese
Research methodology The case was developed by interviewing Rizwan Koita, CitiusTech chief operating officer (CEO) and cofounder. Case overview/Synopsis CitiusTech, Inc. was a privately held health-care technology and consulting services provider with over 6,000 employees worldwide, with the majority in India. Since 2015, CitiusTech has been certified as one of India's best workplaces by the Great Place to Work Institute®.The case is set in 2020 when CitiusTech's business operations were severely disrupted as its customers suspended work on health-care technology projects to focus on responding to the COVID-19 pandemic. As a result, Rizwan Koita, CitiusTech's CEO and cofounder, suddenly found himself with a considerably large, highly qualified, underused talent pool and a significant loss in revenue. Instead of laying off highly skilled and trained employees, CitiusTech took a long-term view of the situation, believing that business would pick up in the third or fourth quarters and there would be a need to scale up teams. However, as 2020 was closing, Koita wondered if he had done enough to enhance employee engagement amid the disruption caused by COVID-19. Complexity academic level This case is intended for use in undergraduate courses focusing on leadership, industrial and organizational psychology or human resources management. This case may be positioned after students have been familiarized with the fundamental concept of employee engagement.
研究方法本案例是通过采访CitiusTech首席运营官兼联合创始人Rizwan Koita而开发的。案例概述/SynopsisCityusTech，股份有限公司是一家私营医疗保健技术和咨询服务提供商，在全球拥有6000多名员工，其中大部分在印度。自2015年以来，中信科技被Great Place to Work Institute®认证为印度最佳工作场所之一。该案例发生在2020年，当时中信科技的业务运营严重中断，因为其客户暂停了医疗保健技术项目的工作，专注于应对新冠肺炎疫情。因此，CitiusTech的首席执行官兼联合创始人Rizwan Koita突然发现自己拥有一个相当庞大、高素质、未被充分利用的人才库，收入大幅亏损。中信科技没有解雇高技能、训练有素的员工，而是从长远角度看待形势，认为业务将在第三或第四季度好转，有必要扩大团队规模。然而，随着2020年的临近，Koita想知道，在新冠疫情造成的混乱中，他是否做了足够的努力来提高员工的参与度。完成学业水平本案例旨在用于专注于领导力、产业和组织心理学或人力资源管理的本科课程。本案例可在学生熟悉员工敬业度的基本概念后进行定位。
{"title":"CitiusTech: employee engagement amidst disruption","authors":"M. McGowan, Bhagwati Prasad, M. Marchese","doi":"10.1108/tcj-01-2022-0026","DOIUrl":"https://doi.org/10.1108/tcj-01-2022-0026","url":null,"abstract":"\u0000Research methodology\u0000The case was developed by interviewing Rizwan Koita, CitiusTech chief operating officer (CEO) and cofounder.\u0000\u0000\u0000Case overview/Synopsis\u0000CitiusTech, Inc. was a privately held health-care technology and consulting services provider with over 6,000 employees worldwide, with the majority in India. Since 2015, CitiusTech has been certified as one of India's best workplaces by the Great Place to Work Institute®.The case is set in 2020 when CitiusTech's business operations were severely disrupted as its customers suspended work on health-care technology projects to focus on responding to the COVID-19 pandemic. As a result, Rizwan Koita, CitiusTech's CEO and cofounder, suddenly found himself with a considerably large, highly qualified, underused talent pool and a significant loss in revenue. Instead of laying off highly skilled and trained employees, CitiusTech took a long-term view of the situation, believing that business would pick up in the third or fourth quarters and there would be a need to scale up teams. However, as 2020 was closing, Koita wondered if he had done enough to enhance employee engagement amid the disruption caused by COVID-19.\u0000\u0000\u0000Complexity academic level\u0000This case is intended for use in undergraduate courses focusing on leadership, industrial and organizational psychology or human resources management. This case may be positioned after students have been familiarized with the fundamental concept of employee engagement.\u0000","PeriodicalId":52298,"journal":{"name":"CASE Journal","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-07-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45282077","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-21DOI: 10.1108/tcj-12-2021-0226
Květa Olšanová, G. Cook, P. Král
Research Methodology This case was developed from both secondary and primary sources. The secondary sources include the company’s website and social media, social media sites and PR news reports. Primary sources include in-depth interviews with Nafigate Cosmetics executives. This case was classroom-tested with graduate students in an International Marketing course in Autumn 2021 and Spring 2022. Case overview/synopsis Nafigate Corporation is a small Czech company with a global presence and a solid organizational philosophy to create a better world through scientific knowledge and active use of technology. With innovative new products, Nafigate is poised to revolutionize the cosmetics industry. The case explores elements of branding, strategic decision-making and how to balance competing priorities during a company’s growth phase. Complexity academic level This case was written for use in International Marketing classes at the graduate level. In addition, the case could be used in International Marketing Communication courses and in CSR subjects. Students are encouraged to discuss building a competitive advantage, portfolio decisions in terms of brand differentiation, branding strategies, and most importantly, understand the complexity of the business decision-making process.
{"title":"Circular beauty at Nafigate Cosmetics: balancing new brand concepts with growth through contract manufacturing","authors":"Květa Olšanová, G. Cook, P. Král","doi":"10.1108/tcj-12-2021-0226","DOIUrl":"https://doi.org/10.1108/tcj-12-2021-0226","url":null,"abstract":"\u0000Research Methodology\u0000This case was developed from both secondary and primary sources. The secondary sources include the company’s website and social media, social media sites and PR news reports. Primary sources include in-depth interviews with Nafigate Cosmetics executives. This case was classroom-tested with graduate students in an International Marketing course in Autumn 2021 and Spring 2022.\u0000\u0000\u0000Case overview/synopsis\u0000Nafigate Corporation is a small Czech company with a global presence and a solid organizational philosophy to create a better world through scientific knowledge and active use of technology. With innovative new products, Nafigate is poised to revolutionize the cosmetics industry. The case explores elements of branding, strategic decision-making and how to balance competing priorities during a company’s growth phase.\u0000\u0000\u0000Complexity academic level\u0000This case was written for use in International Marketing classes at the graduate level. In addition, the case could be used in International Marketing Communication courses and in CSR subjects. Students are encouraged to discuss building a competitive advantage, portfolio decisions in terms of brand differentiation, branding strategies, and most importantly, understand the complexity of the business decision-making process.\u0000","PeriodicalId":52298,"journal":{"name":"CASE Journal","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-07-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45886471","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-14DOI: 10.1108/tcj-11-2020-0170
Anagha Shukre, N. Verma
Research methodology The case study is based on field research and also on secondary data. A primary survey is included in the case study. Simple frequency and factor analysis as statistical tools have been used. Case overview/synopsis Family businesses, like that of Kiran Rai’s, owning a local Mom and Pop store in an emerging city were faced with a serious problem of sustaining their businesses. These family businesses countered immense competition from: their own types, i.e. from other local Mom and Pop stores within the same cities; online stores; and the organised stores.The choice of the customers to buy goods from the neighbourhood shops has remained largely as an age-old tradition in the households. With the millennials and the Generation Z (Gen Z) exposed to an array of brands, can they become the first choice of young customers for shopping for all kinds of products and varieties? Can the local Mom and Pop stores spread their wings across the young generations, particularly the Millennials and Gen Z through inexpensive social media channels? What are their growth options? How can the social media serve this purpose? The case uses the social cognition theory and the use gratification theory to throw light on the new concept of Social Shopping. Complexity academic level The case is meant to be discussed in courses like Fundamentals of Marketing, Digital Marketing and Retail Marketing in a 90-min session in the Post Graduate as well as in the Working Executives’ Management programmes. The case analysis will expose the students to the use of social media and its benefits to the small businesses. The students will also be able to analyse and understand the different types of Online Consumers’ Shopping Personalities. This would enable them to strategize for different stages in the decision-making processes.
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Pub Date : 2022-06-13DOI: 10.1108/tcj-09-2021-0149
Skyler King, A. Allred, Clinton Amos
Purpose The purpose of this paper is to provide a medium for in-class discussions on trade-offs in investments in different marketing activities. Research methodology This case used both secondary and primary sources. An examination of the marketing academic literature on corporate social responsibility and news articles were the main sources of secondary sources. An in-depth interview with Mike Maughan, initiator of the 5 For The Fight campaign and Qualtrics’ Head of Brand Growth and Global Insights provided additional information and support for the case. The interview offered strategic insights from the initiator of 5 For The Fight that were unavailable through secondary sources alone. The interview also detailed insights into the strategic thinking of Qualtrics CEO, Ryan Smith and Jazz President, Steve Starks. Case overview/synopsis This case examines Qualtrics, a company that took an unprecedented approach to social responsibility. Qualtrics paid millions of dollars and provided significant promotional and administrative support for cancer research without directly identifying itself as the sponsor on the Utah Jazz National Basketball Association jersey patch. Complexity academic level This case is suitable for undergraduate and graduate courses in marketing, management and strategy. This case would also be of interest in a sports marketing course, as it includes an initiative by the National Basketball Association. Moreover, this case will be valuable for courses that include advanced discussions on corporate social responsibility. The case can also provide invaluable insights into innovative strategic planning for marketing and management practitioners. A portion of this case has been tested in a few undergraduate marketing courses.
目的本文的目的是为课堂上讨论不同营销活动中投资的权衡提供一个媒介。研究方法这个案例同时使用了次要和主要来源。关于企业社会责任的营销学术文献和新闻文章是次要来源的主要来源。对5 For the Fight活动发起人、Qualtrics品牌增长和全球洞察负责人Mike Maughan的深入采访为此案提供了更多信息和支持。这次采访提供了《5 For The Fight》发起人的战略见解，而这些见解仅通过次要来源是无法获得的。采访还详细介绍了Qualtrics首席执行官Ryan Smith和爵士队总裁Steve Starks的战略思维。案例概述/概要本案例考察Qualtrics，一家采取前所未有的社会责任方法的公司。Qualtrics支付了数百万美元，并为癌症研究提供了重要的宣传和行政支持，但没有直接表明自己是犹他爵士国家篮球协会球衣补丁的赞助商。复杂的学术水平本案例适用于市场营销、管理和战略的本科生和研究生课程。这个案例也会引起体育营销课程的兴趣，因为它包括国家篮球协会的一项倡议。此外，这个案例对于包括关于企业社会责任的高级讨论在内的课程也很有价值。该案例还可以为营销和管理从业者提供创新战略规划的宝贵见解。这个案例的一部分已经在一些本科生市场营销课程中进行了测试。
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Pub Date : 2022-05-27DOI: 10.1108/tcj-06-2021-0079
George L. De Feis, Donald Grunewald
Theoretical basis Later in the discussion, the options for long run strategy in dealing with a possible takeover offer and other strategic options can be discussed by the class. Lack of familiarity by students with the role of the outside potential acquirer of the camp (in this case, a hotel chain) and the lack of familiarity with the role of an investor who is a family investor, who may wish to sell stock and use the proceeds for another purpose, or a small investor who invests because he or she uses the camp and takes advantage of the stockholder’s discount will probably preclude role playing, except in executive MBA classes where students have sufficient experience in possible takeover situations or in investment management, Emphasis should probably be placed on discussing the major issues, such as social and cultural issues and on marketing and public relations issues and on financial issues, including the options available in the event of a possible takeover effort. All of these issues are impacted fully by the COVID-19 pandemic. Research methodology Instructors will need to play an active role in teaching this case. It is recommended that the instructor give a short lecture or discussion at the beginning as to how a camp such as Camp Teddy functions. The authors recommend that the instructor then begin the case discussion by asking students questions about such issues as social and cultural issues and marketing and public relations issues. Case overview/synopsis Camp Teddy is a seasonal camp for families in rural Connecticut adjacent to New York City and suburbs in New York and Connecticut. It is technically a for-profit organization but operates more like a nonprofit organization because many of the campers own shares and have used the camp sometimes for several generations. The camp has traditions that are liked by many of the shareholders and campers. Although net income has increased in the past year, there does not seem to be enough funds to support necessary capital expenditures to improve facilities for the future. The largest stockholder has recently died. His immediate heirs’ control 300 of the 1,000 shares and other family members control 400 shares with the remaining 300 shares in the hands of small shareholders, many of whom use the camp each summer. A large hotel chain is interested in possibly acquiring the camp through a buyout or perhaps a hostile takeover, with a potential large gain to shareholders. The board of directors must consider a number of issues to insure good occupancy of the camp in the future and must decide what to do about a potential takeover attempt. Complexity academic level This case can be used in several courses, including investment management, hospitality management, corporate finance and business strategy. There are ethical and societal issues in the case, so that the case might also be used in courses looking at business, environment or business ethics. The case is best used at the graduate l
{"title":"Integrated case for COVID-19: hospitality management, finance, marketing, strategy, and sustainability – “Good ‘Ol Camp Teddy amidst the COVID pandemic”","authors":"George L. De Feis, Donald Grunewald","doi":"10.1108/tcj-06-2021-0079","DOIUrl":"https://doi.org/10.1108/tcj-06-2021-0079","url":null,"abstract":"\u0000Theoretical basis\u0000Later in the discussion, the options for long run strategy in dealing with a possible takeover offer and other strategic options can be discussed by the class. Lack of familiarity by students with the role of the outside potential acquirer of the camp (in this case, a hotel chain) and the lack of familiarity with the role of an investor who is a family investor, who may wish to sell stock and use the proceeds for another purpose, or a small investor who invests because he or she uses the camp and takes advantage of the stockholder’s discount will probably preclude role playing, except in executive MBA classes where students have sufficient experience in possible takeover situations or in investment management, Emphasis should probably be placed on discussing the major issues, such as social and cultural issues and on marketing and public relations issues and on financial issues, including the options available in the event of a possible takeover effort. All of these issues are impacted fully by the COVID-19 pandemic.\u0000\u0000\u0000Research methodology\u0000Instructors will need to play an active role in teaching this case. It is recommended that the instructor give a short lecture or discussion at the beginning as to how a camp such as Camp Teddy functions. The authors recommend that the instructor then begin the case discussion by asking students questions about such issues as social and cultural issues and marketing and public relations issues.\u0000\u0000\u0000Case overview/synopsis\u0000Camp Teddy is a seasonal camp for families in rural Connecticut adjacent to New York City and suburbs in New York and Connecticut. It is technically a for-profit organization but operates more like a nonprofit organization because many of the campers own shares and have used the camp sometimes for several generations. The camp has traditions that are liked by many of the shareholders and campers. Although net income has increased in the past year, there does not seem to be enough funds to support necessary capital expenditures to improve facilities for the future. The largest stockholder has recently died. His immediate heirs’ control 300 of the 1,000 shares and other family members control 400 shares with the remaining 300 shares in the hands of small shareholders, many of whom use the camp each summer. A large hotel chain is interested in possibly acquiring the camp through a buyout or perhaps a hostile takeover, with a potential large gain to shareholders. The board of directors must consider a number of issues to insure good occupancy of the camp in the future and must decide what to do about a potential takeover attempt.\u0000\u0000\u0000Complexity academic level\u0000This case can be used in several courses, including investment management, hospitality management, corporate finance and business strategy. There are ethical and societal issues in the case, so that the case might also be used in courses looking at business, environment or business ethics. The case is best used at the graduate l","PeriodicalId":52298,"journal":{"name":"CASE Journal","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-05-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48784452","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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