Pub Date : 2023-01-01DOI: 10.1504/ijima.2023.10053069
Pallavi Dogra, Arun Kaushal
{"title":"Investigating factors affecting trust and purchase intention towards online websites: structural equation modelling approach","authors":"Pallavi Dogra, Arun Kaushal","doi":"10.1504/ijima.2023.10053069","DOIUrl":"https://doi.org/10.1504/ijima.2023.10053069","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"1 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67108820","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijima.2023.10055932
Fathema Farjana Hani, Md. Monirul Islam
{"title":"Model of Consumers Stockpiling Behaviour during the COVID-19 Pandemic","authors":"Fathema Farjana Hani, Md. Monirul Islam","doi":"10.1504/ijima.2023.10055932","DOIUrl":"https://doi.org/10.1504/ijima.2023.10055932","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"1 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67109123","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijima.2023.10055437
Neera Bansal, S. Sharma
{"title":"APPAREL E-TAILING: WEBSITE QUALITY INDICATORS AND CUSTOMER SATISFACTION","authors":"Neera Bansal, S. Sharma","doi":"10.1504/ijima.2023.10055437","DOIUrl":"https://doi.org/10.1504/ijima.2023.10055437","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"1 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67109333","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijima.2023.128149
Mirna El Shayeb, Sally El Deeb
{"title":"The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands","authors":"Mirna El Shayeb, Sally El Deeb","doi":"10.1504/ijima.2023.128149","DOIUrl":"https://doi.org/10.1504/ijima.2023.128149","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"1 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67110172","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijima.2023.129663
G. Amoako, Joshua Doe, Marian Tsegah, A. Martins
{"title":"SMS advertisement and purchasing intentions: an emerging market perspective","authors":"G. Amoako, Joshua Doe, Marian Tsegah, A. Martins","doi":"10.1504/ijima.2023.129663","DOIUrl":"https://doi.org/10.1504/ijima.2023.129663","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"1 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67110327","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijima.2023.10054435
Megha Agarwal, Utkal Khandelwal
{"title":"Research on Anthropomorphism in the 21st Century : A Bibliometric Study","authors":"Megha Agarwal, Utkal Khandelwal","doi":"10.1504/ijima.2023.10054435","DOIUrl":"https://doi.org/10.1504/ijima.2023.10054435","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"1 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67108672","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijima.2023.10051248
Miriam R. Aziz, A. Alam
{"title":"The Influence of Digital Marketing on Tourist's Behavioral Intentions from Social Networks and E-WOM Interactions","authors":"Miriam R. Aziz, A. Alam","doi":"10.1504/ijima.2023.10051248","DOIUrl":"https://doi.org/10.1504/ijima.2023.10051248","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"1 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67108031","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Level of Involvement and Consumer Response to Advertising through Hashtags: A Segmentation Approach with Self-Organizing Maps","authors":"Sepideh Aslami, Manijeh Bahrainizadeh, Nosrat Jamshidi","doi":"10.1504/ijima.2023.10051579","DOIUrl":"https://doi.org/10.1504/ijima.2023.10051579","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"1 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67108460","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijima.2023.10052942
Anuradha Malik
{"title":"An empirical investigation into information search behaviour of Indian consumers","authors":"Anuradha Malik","doi":"10.1504/ijima.2023.10052942","DOIUrl":"https://doi.org/10.1504/ijima.2023.10052942","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"1 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67108598","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijima.2023.10056876
S. Nair, Jain Mathew, Annie John
{"title":"E-shopping Orientation, Trust and Impulse Buying in the Online Context A Study Based on female members of Generation Z in India","authors":"S. Nair, Jain Mathew, Annie John","doi":"10.1504/ijima.2023.10056876","DOIUrl":"https://doi.org/10.1504/ijima.2023.10056876","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"1 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67109952","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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