Pub Date : 2022-01-01DOI: 10.1504/ijima.2022.10046259
Blend Ibrahim
{"title":"Social Media Marketing and Restaurant Purchase Intention: Do Online Brand Community Identification and Gender Matter","authors":"Blend Ibrahim","doi":"10.1504/ijima.2022.10046259","DOIUrl":"https://doi.org/10.1504/ijima.2022.10046259","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"1 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67106062","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-01DOI: 10.1504/ijima.2022.10046939
D. Maduku, Beate Stiehler Mulder
{"title":"The impact of user-generated fake news on brand equity: Moderating mechanisms of brand attitude and corporate reputation","authors":"D. Maduku, Beate Stiehler Mulder","doi":"10.1504/ijima.2022.10046939","DOIUrl":"https://doi.org/10.1504/ijima.2022.10046939","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"1 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67106160","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-01DOI: 10.1504/ijima.2022.10048839
Nurlida Binti Ismail, Yoong Ruey Yap
contribution to the existing influencer marketing literature, where results reveal that Attitude towards virtual influencer strongly mediates the relationship between Parasocial Interaction, Attractiveness and Trustworthiness and purchase intention. Hence, the findings from this study offer purposeful and relevant insights for both scholars and marketing practitioners as to the factors of virtual influencer marketing influencing Generation Y consumers' purchase intention, specifically in Malaysia. As most of the recent literature are mostly based on the Westerners' point of view, it is concluded that more studies shall be carried out to gather evidence from various perspectives through the academia and industry practitioners across Asia to compare, verify and support the findings from both sides of the world in future research.
{"title":"Factors of virtual influencer marketing influencing Generation Y consumers purchase intention in Malaysia","authors":"Nurlida Binti Ismail, Yoong Ruey Yap","doi":"10.1504/ijima.2022.10048839","DOIUrl":"https://doi.org/10.1504/ijima.2022.10048839","url":null,"abstract":"contribution to the existing influencer marketing literature, where results reveal that Attitude towards virtual influencer strongly mediates the relationship between Parasocial Interaction, Attractiveness and Trustworthiness and purchase intention. Hence, the findings from this study offer purposeful and relevant insights for both scholars and marketing practitioners as to the factors of virtual influencer marketing influencing Generation Y consumers' purchase intention, specifically in Malaysia. As most of the recent literature are mostly based on the Westerners' point of view, it is concluded that more studies shall be carried out to gather evidence from various perspectives through the academia and industry practitioners across Asia to compare, verify and support the findings from both sides of the world in future research.","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"1 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67106747","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A moderated mediation model of the effect of social media advertising on consumer buying behaviour: evidence from India","authors":"Krishna Kumar Rajarathinam, Satyanarayana Parayitam, Logu Rathinam","doi":"10.1504/ijima.2022.10050165","DOIUrl":"https://doi.org/10.1504/ijima.2022.10050165","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"1 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67106799","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Antecedents of trust and purchase intention in social commerce in Brazil","authors":"Janaina de Moura Engracia Giraldi, Edgard Monforte Merlo, Karina Munari Pagan, Natália Munari Pagan","doi":"10.1504/ijima.2022.10051605","DOIUrl":"https://doi.org/10.1504/ijima.2022.10051605","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"1 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67107013","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-01DOI: 10.1504/ijima.2022.123170
Xu Le
{"title":"Motivations underlying Vietnamese consumers' post-adoption behaviours of mobile contextual advertising: focusing on advertising value and security risk","authors":"Xu Le","doi":"10.1504/ijima.2022.123170","DOIUrl":"https://doi.org/10.1504/ijima.2022.123170","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"1 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67107563","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-01DOI: 10.1504/ijima.2022.10044801
Olga Pachni Tsitiridou, Konstantinos G. Fouskas
{"title":"Harvesting the power of Location Data to improve customers experience and destination attractiveness.","authors":"Olga Pachni Tsitiridou, Konstantinos G. Fouskas","doi":"10.1504/ijima.2022.10044801","DOIUrl":"https://doi.org/10.1504/ijima.2022.10044801","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"1 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67105980","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-01DOI: 10.1504/ijima.2022.120974
Tuğba Özbölük, Kutay Akdoğan
{"title":"The role of online source credibility and influencer identification on consumers' purchase decisions","authors":"Tuğba Özbölük, Kutay Akdoğan","doi":"10.1504/ijima.2022.120974","DOIUrl":"https://doi.org/10.1504/ijima.2022.120974","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"1 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67107875","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-01DOI: 10.1504/IJIMA.2022.10039953
D. Vrontis, A. Thrassou, Ranjan Chaudhuri, Sheshadri Chatterjee
{"title":"Technology disruption in healthcare: artificial intelligence application, challenges, and policy recommendations in India","authors":"D. Vrontis, A. Thrassou, Ranjan Chaudhuri, Sheshadri Chatterjee","doi":"10.1504/IJIMA.2022.10039953","DOIUrl":"https://doi.org/10.1504/IJIMA.2022.10039953","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"1 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67104586","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-01DOI: 10.1504/ijima.2022.10046219
Federico Cassioli, M. Balconi
{"title":"Advertising in app: a neuroscientific approach","authors":"Federico Cassioli, M. Balconi","doi":"10.1504/ijima.2022.10046219","DOIUrl":"https://doi.org/10.1504/ijima.2022.10046219","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"1 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67106222","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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