Pub Date : 2023-01-01DOI: 10.1504/ijima.2023.10055436
Raul Enrique Culqui Salazar, K. Alvarez Altamirano, Franklin Cordova Buiza
{"title":"Neuromarketing strategies and their relationship with brand advertising in the industrial safety sector","authors":"Raul Enrique Culqui Salazar, K. Alvarez Altamirano, Franklin Cordova Buiza","doi":"10.1504/ijima.2023.10055436","DOIUrl":"https://doi.org/10.1504/ijima.2023.10055436","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"1 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67109247","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijima.2023.132728
Beate E. Stiehler Mulder, D. Maduku
{"title":"The impact of user-generated fake news on brand equity: moderating mechanisms of brand attitude and corporate reputation","authors":"Beate E. Stiehler Mulder, D. Maduku","doi":"10.1504/ijima.2023.132728","DOIUrl":"https://doi.org/10.1504/ijima.2023.132728","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"1 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67110791","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijima.2023.132729
Dimitri Laroutis, Philippe Boistel, M. Zaman
{"title":"Purchasing intentions and digital influencers","authors":"Dimitri Laroutis, Philippe Boistel, M. Zaman","doi":"10.1504/ijima.2023.132729","DOIUrl":"https://doi.org/10.1504/ijima.2023.132729","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"80 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67110883","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijima.2023.10057234
Anila Jan, Fang-Kai Chang, Eldon Y. Li
: This paper explores how tourism virtualisation enables consumers to experience memorable feelings in the virtual world and affects the experiential value of virtual tourism and customers’ intention to travel in the future. A virtual reality system, The Panoramic Palace Museum, is utilised to conduct a sequence of experiments in tourism experience, and two phases are designed to analyse travel intention. Before using the virtual-reality system, the theory of planned behaviour constructs and involvement are employed to explore travel intention. Two identical experiments are conducted on 243 subjects independently, and 211 valid samples are collected. The results show that travel intentions before and after a virtual visit are significantly different and that experiential value significantly increases the intention to travel.
{"title":"Understanding the Virtual Experiential Value and Its Effect on Travel Intention","authors":"Anila Jan, Fang-Kai Chang, Eldon Y. Li","doi":"10.1504/ijima.2023.10057234","DOIUrl":"https://doi.org/10.1504/ijima.2023.10057234","url":null,"abstract":": This paper explores how tourism virtualisation enables consumers to experience memorable feelings in the virtual world and affects the experiential value of virtual tourism and customers’ intention to travel in the future. A virtual reality system, The Panoramic Palace Museum, is utilised to conduct a sequence of experiments in tourism experience, and two phases are designed to analyse travel intention. Before using the virtual-reality system, the theory of planned behaviour constructs and involvement are employed to explore travel intention. Two identical experiments are conducted on 243 subjects independently, and 211 valid samples are collected. The results show that travel intentions before and after a virtual visit are significantly different and that experiential value significantly increases the intention to travel.","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"1 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67109657","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijima.2023.10057723
Amel Chaabouni, Nesrine Mzid
{"title":"A framework for mobile social networks (SNS) advertising effectiveness attributes and its effects on the behavioral intentions of North African cyberconsumers","authors":"Amel Chaabouni, Nesrine Mzid","doi":"10.1504/ijima.2023.10057723","DOIUrl":"https://doi.org/10.1504/ijima.2023.10057723","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"1 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67110026","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijima.2023.10052688
Manijeh Bahrainizadeh, H. Izadi
{"title":"Segmenting Consumers on Social Networks Based on Individual Motivations for Engagement in eWOM Communication with Self-Organizing Maps","authors":"Manijeh Bahrainizadeh, H. Izadi","doi":"10.1504/ijima.2023.10052688","DOIUrl":"https://doi.org/10.1504/ijima.2023.10052688","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"1 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67108970","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijima.2023.10055715
J. Tropp, Andreas Baetzgen
{"title":"Why do users follow sponsored influencer content Toward a deeper understanding of consumption-related user motivations","authors":"J. Tropp, Andreas Baetzgen","doi":"10.1504/ijima.2023.10055715","DOIUrl":"https://doi.org/10.1504/ijima.2023.10055715","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"1 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67109463","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijima.2023.10058110
J. Lin, D. Lim
{"title":"The Effect of Self-Monitoring and Endorser Attractiveness on Online Video Advertising Responses","authors":"J. Lin, D. Lim","doi":"10.1504/ijima.2023.10058110","DOIUrl":"https://doi.org/10.1504/ijima.2023.10058110","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"1 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67110344","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijima.2023.132718
Pedro Victor d, E. Santi, J. Cunha, R. Guerreiro
{"title":"Effects of e-marketplaces brand trust on repurchasing intention and WOM: are they reinforced by consumers' online shopping experience","authors":"Pedro Victor d, E. Santi, J. Cunha, R. Guerreiro","doi":"10.1504/ijima.2023.132718","DOIUrl":"https://doi.org/10.1504/ijima.2023.132718","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"1 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67110658","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijima.2023.10059833
Kapil Malhotra, Kavita Verma
{"title":"A Bibliometric Analysis of Historical Background and Future Avenues for the Spillover Effect of Electronic Word of Mouth on Purchase Intention","authors":"Kapil Malhotra, Kavita Verma","doi":"10.1504/ijima.2023.10059833","DOIUrl":"https://doi.org/10.1504/ijima.2023.10059833","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"59 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136372139","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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