Upper Cretaceous to Miocene continental volcanism in NE Brazil spans 350 km in a N–S direction and 60 km in width, forming the Macau-Queimadas alignment (MQA). This study combines fieldwork, petrography, geochemistry, and Sr–Nd–Pb isotopes to explore its origin and evolution. The MQA consists of volcanic and hypabyssal mafic rocks intruding Cretaceous and Precambrian basement rocks, divided into two groups: (i) alkaline (foidite to trachy-basalt); and (ii) subalkaline (basalt and basaltic andesite). Both are sodic and LREE-enriched, with distinct La/Yb ratios. The alkaline group reflects an asthenospheric source (Nd model age of 1.1–0.4 Ga), while the subalkaline group incorporates an older lithospheric component (Nd model age of 2.1–1.2 Ga). These magmas originated from picritic parental melts, with < 15% melting for the alkaline group and ~ 25–30% melting for the subalkaline group, derived from spinel- to garnet-bearing peridotite. Differentiated series formed by successive small melt volumes, with some samples undergoing crustal fractional crystallization of clinopyroxene + olivine + plagioclase (alkaline group), and clinopyroxene + orthopyroxene + Ca-plagioclase (subalkaline group). The persistence of basaltic magmatism over ~ 90 Myr indicates sustained upper mantle melting. The alignment of volcanics, its association with a positive geoid anomaly, and its parallelism with the Mid-Atlantic Ridge suggest the MQA may represent an aborted ridge that never progressed to an oceanic stage.