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Social media marketing, value creation and firm's sustainability performance: a study among young consumers 社交媒体营销、价值创造与企业可持续发展绩效:一项针对年轻消费者的研究
IF 2.6 3区 管理学 Q3 COMPUTER SCIENCE, INFORMATION SYSTEMS Pub Date : 2023-01-10 DOI: 10.1108/ajim-05-2022-0245
Adwoa Yeboaa Owusu Yeboah, M. Kwarteng, P. Novák
PurposeSocial media marketing (SMMT) is explored in the light of value creation (VC) and firms' sustainability performance. This research deals with the influence of both value co-creation (VCCR) and value co-destruction (VCDE) on SMMT and firm sustainability.Design/methodology/approachA quantitative approach is employed in this research. By means of structural equation modeling (SEM), specifically, PLS (partial least squares)-SEM, consumers' responses are analyzed.FindingsThe result confirms that SMMT influences firms' sustainability performance. Additionally, the study established a relationship between SMMT and VCCR and SMMT and VCDE. The study further showed that VCCR contributes to sustainability. Concerning the indirect relationships, the study indicates that VCDE influenced SMMT and sustainability performance.Research limitations/implicationsA theoretical basis for studying both VCCR and VCDE is provided. The current study especially encourages further study into VCDE.Practical implicationsThis work informs businesses about using SMMT to enhance sustainability performance. This work also warns about the reality of VCDE when using SMMT.Originality/valueThis research empirically explores SMMT and firm sustainability performance (SPFM) and also has a model that includes both VCCR and VCDE.
目的从价值创造(VC)和企业可持续发展绩效的角度探讨社交媒体营销(SMMT)。本研究探讨了价值共同创造(VCCR)和价值共同破坏(VCDE)对SMMT和企业可持续性的影响。设计/方法论/方法本研究采用定量方法。通过结构方程建模(SEM),特别是偏最小二乘法(PLS)-SEM,分析了消费者的反应。研究结果证实了SMMT对企业可持续发展绩效的影响。此外,本研究还建立了SMMT与VCCR以及SMMT与VCDE之间的关系。研究进一步表明VCCR有助于可持续发展。关于间接关系,研究表明VCDE影响SMMT和可持续性绩效。研究局限性/含义为研究VCCR和VCDE提供了理论基础。目前的研究尤其鼓励对VCDE进行进一步的研究。实际意义这项工作为企业提供了使用SMMT来提高可持续发展绩效的信息。这项工作也警告了VCDE在使用SMMT时的现实性。原创性/价值本研究实证研究了SMMT和企业可持续发展绩效(SPFM),并建立了包括VCCR和VCDE的模型。
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引用次数: 2
Explaining consumers' continuous purchase intention toward subscriber-based knowledge payment platforms: findings from PLS-SEM and fsQCA 解释消费者对基于订阅者的知识付费平台的持续购买意愿:来自PLS-SEM和fsQCA的调查结果
IF 2.6 3区 管理学 Q3 COMPUTER SCIENCE, INFORMATION SYSTEMS Pub Date : 2023-01-06 DOI: 10.1108/ajim-08-2022-0359
Xin Liu, Chenghu Zhang, Jiaqi Wu
PurposeThe purpose of this study is to investigate the influencing mechanism of consumers' continuous purchase intention toward the subscriber-based knowledge payment platforms (SBKPPs).Design/methodology/approachThis study obtained 226 valid samples through questionnaire surveys and used partial least square structural equation modeling (PLS-SEM) and fuzzy-set qualitative comparative analysis (fsQCA) methods to elucidate the complex causal patterns of consumers' continuous purchase intention toward the SBKPPs.FindingsThe findings revealed that perceived utilitarian value, perceived hedonic value and perceived social value directly affected consumers' continuous purchase intention, while content quality and service quality indirectly affected consumers' continuous purchase intention. In addition, this study also demonstrated that all factors must be combined to play a role, and there exist four configurations resulting in consumers' continuous purchase intention toward the SBKPPs.Research limitations/implicationsThe results can help researchers and practitioners better understand the causal patterns of consumers' continuous purchase intention toward the SBKPPs.Originality/valueThis study contributes to the knowledge payment literature by investigating consumers' continuous purchase intention toward the SBKPPs. This study also provides practical enlightenment for the SBKPPs' marketing.
目的研究消费者对基于订阅用户的知识支付平台(SBKPP)的持续购买意愿的影响机制。设计/方法/方法本研究通过问卷调查获得226个有效样本,并采用偏最小二乘结构方程建模(PLS-SEM)和模糊集定性比较分析(fsQCA)方法来阐明消费者对SBKPPs.findings的持续购买意愿的复杂因果模式。研究结果表明,感知的功利价值、感知的享乐价值和感知的社会价值直接影响消费者的持续购买意图,而内容质量和服务质量间接影响消费者的连续购买意图。此外,本研究还表明,必须将所有因素结合起来才能发挥作用,研究的局限性/含义研究结果可以帮助研究人员和从业者更好地理解消费者对SBKPP的持续购买意向的因果模式对SBKPP的持续购买意向。本研究也为SBKPP的营销提供了实践启示。
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引用次数: 2
Travel vlogs influencing tourist decisions: information preferences and gender differences 旅游视频对游客决策的影响:信息偏好与性别差异
IF 2.6 3区 管理学 Q3 COMPUTER SCIENCE, INFORMATION SYSTEMS Pub Date : 2023-01-06 DOI: 10.1108/ajim-05-2022-0261
Wenyi Cheng, Ruwen Tian, Dickson K. W. Chiu
PurposeAs independent travel has become increasingly popular in recent years, factors influencing users’ attitudes and behaviors should be explored. Besides, the rise of video platforms like YouTube, Bilibili and TikTok has led to the flourishing of user generated content (UGC), among which travel vlogs have become convenient and essential references for tourists before and while they travel on their own.Design/methodology/approachThis research used quantitative analysis through a survey designed for young people, as most vlog viewers are in those age groups, to explore the attitudes and perceptions of vlog preference, attitudes and cognizance of travel vlogs among different gender, guided by the decision-making theory and preference theory with 455 participants.FindingsSurvey results showed that both genders have common choices regarding travel vlog preference, attitudes, sharing and cognizance. Yet, gender differences appear in some cognition of travel vlogs and specific preferences, such as information searching habits, trusty travel and information sources.Originality/valueExisting studies focus on the influence of platforms on users, but scant studies focus on user perceptions of vlogs as a new information carrier for young people in East Asia, especially regarding gender differences, which is crucial in media-based marketing. This research provides practical suggestions to marketers and vloggers to attract and engage different genders of young people and theoretical implications on decision and preference theories.
近年来,自由行越来越受欢迎,应探讨影响用户态度和行为的因素。此外,YouTube、Bilibili、TikTok等视频平台的兴起,带动了用户生成内容(UGC)的蓬勃发展,其中旅游视频已经成为游客在旅行前和旅行时方便和必不可少的参考资料。设计/方法/方法本研究采用定量分析的方法,通过一项针对年轻人的调查,因为大多数的vlog观众都在这个年龄段,在决策理论和偏好理论的指导下,通过455名参与者,探讨不同性别对vlog偏好的态度和感知,对旅游vlog的态度和认知。调查结果显示,男女在旅游视频的偏好、态度、分享和认知方面有共同的选择。然而,在对旅游视频的一些认知和具体偏好上,如信息搜索习惯、值得信赖的旅行和信息来源等,存在性别差异。原创性/价值现有的研究侧重于平台对用户的影响,但很少有研究关注用户对vlogs作为东亚年轻人新的信息载体的看法,特别是关于性别差异的研究,这在媒体营销中至关重要。本研究为营销人员和视频博主吸引和吸引不同性别的年轻人提供了实践建议,并对决策和偏好理论提供了理论启示。
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引用次数: 8
The supports provided by artificial intelligence to continuous usage intention of mobile banking: evidence from China 人工智能对手机银行持续使用意愿的支持——来自中国的证据
IF 2.6 3区 管理学 Q3 COMPUTER SCIENCE, INFORMATION SYSTEMS Pub Date : 2023-01-05 DOI: 10.1108/ajim-07-2022-0337
Rong Lin, Jung-Chieh Lee
PurposeArtificial intelligence (AI) has been widely used as a financial technology (fintech) in the mobile banking (M-banking) domain. However, in the literature, how AI affects users' perceptions of social support and the users' satisfaction and continuance intention (CI) remains unknown. To fill this gap, the two core characteristics of AI, perceived intelligence (PI) and perceived anthropomorphism (PA), are combined with social support theory (SST) (including informational support (IS) and emotional support (ES)) to develop a research model to investigate how PI and PA affect IS and ES, which in turn affect users’ M-banking satisfaction and CI.Design/methodology/approachThis study adopted a random probability sampling method to collect a total of 360 valid responses to verify the proposed model. Partial least squares (PLS) was employed for data analysis.FindingsThe results showed that PI and PA both have a significant positive impact on consumers' perception of social support (IS and ES). IS was a direct driver of satisfaction and CI. Surprisingly, although ES was positively associated with satisfaction, the study found that higher levels of ES will decrease CI. This study exposed how AI affects consumers’ satisfaction and CI through SST, and the role of AI in M-banking applications has been further confirmed.Originality/valueThis study expanded the SST to creatively integrate with AI features to reveal the impact of PI and PA on IS and ES, which in turn influence users' M-banking usage.
人工智能(AI)作为一种金融技术(fintech)已被广泛应用于移动银行(M-banking)领域。然而,在文献中,人工智能如何影响用户对社会支持的感知以及用户的满意度和持续意愿(CI)仍然未知。为了填补这一空白,本文将人工智能的两个核心特征感知智能(PI)和感知拟人化(PA)与社会支持理论(SST)(包括信息支持(IS)和情感支持(ES))相结合,建立了一个研究模型,研究PI和PA如何影响信息支持和情感支持,进而影响用户的移动银行满意度和CI。设计/方法/方法本研究采用随机概率抽样的方法,共收集了360份有效问卷来验证所提出的模型。采用偏最小二乘(PLS)进行数据分析。结果表明,个人满意度和个人行为对消费者的社会支持感知(IS和ES)均有显著的正向影响。IS是满意度和CI的直接驱动因素。令人惊讶的是,尽管ES与满意度呈正相关,但研究发现,较高的ES水平会降低CI。本研究揭示了人工智能如何通过SST影响消费者满意度和CI,并进一步证实了人工智能在移动银行应用中的作用。独创性/价值本研究扩展了SST,创造性地与AI特征相结合,揭示PI和PA对IS和ES的影响,进而影响用户对移动银行的使用。
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引用次数: 6
Support towards emergency event processing via fine-grained analysis on users' expressions 通过对用户表情的细粒度分析支持紧急事件处理
IF 2.6 3区 管理学 Q3 COMPUTER SCIENCE, INFORMATION SYSTEMS Pub Date : 2023-01-05 DOI: 10.1108/ajim-05-2022-0263
Qingqing Zhou
PurposeWith the rapid development of social media, the occurrence and evolution of emergency events are often accompanied by massive users' expressions. The fine-grained analysis on users' expressions can provide accurate and reliable information for event processing. Hence, 2,003,814 expressions on a major malignant emergency event were mined from multiple dimensions in this paper.Design/methodology/approachThis paper conducted finer-grained analysis on users' online expressions in an emergency event. Specifically, the authors firstly selected a major emergency event as the research object and collected the event-related user expressions that lasted nearly two years to describe the dynamic evolution trend of the event. Then, users' expression preferences were identified by detecting anomic expressions, classifying sentiment tendencies and extracting topics in expressions. Finally, the authors measured the explicit and implicit impacts of different expression preferences and obtained relations between the differential expression preferences.FindingsExperimental results showed that users have both short- and long-term attention to emergency events. Their enthusiasm for discussing the event will be quickly dispelled and easily aroused. Meanwhile, most users prefer to make rational and normative expressions of events, and the expression topics are diversified. In addition, compared with anomic negative expressions, anomic expressions in positive sentiments are more common. In conclusion, the integration of multi-dimensional analysis results of users' expression preferences (including discussion heat, preference impacts and preference relations) is an effective means to support emergency event processing.Originality/valueTo the best of the authors' knowledge, it is the first research to conduct in-depth and fine-grained analysis of user expression in emergencies, so as to get in-detail and multi-dimensional characteristics of users' online expressions for supporting event processing.
随着社交媒体的快速发展,突发事件的发生和演变往往伴随着大量用户的表达。对用户表情的细粒度分析可以为事件处理提供准确可靠的信息。因此,本文从多个维度挖掘了一个重大恶性突发事件的2,003,814个表达式。设计/方法/方法本文对突发事件中用户的网络表达进行了细粒度分析。具体而言,作者首先选取一个重大突发事件作为研究对象,收集持续近两年的与事件相关的用户表达,描述事件的动态演变趋势。然后,通过检测失范表情、分类情绪倾向和提取表情主题来识别用户的表情偏好。最后,作者测量了不同表达偏好的外显和内隐影响,并得出了差异表达偏好之间的关系。实验结果表明,用户对突发事件既有短期关注,也有长期关注。他们讨论事件的热情会很快消散,很容易被激起。同时,大多数用户更倾向于对事件进行理性、规范的表达,表达的话题也更加多样化。此外,与失范的消极表达相比,积极情绪中的失范表达更为常见。综上所述,整合用户表达偏好(包括讨论热度、偏好影响和偏好关系)的多维分析结果是支持突发事件处理的有效手段。原创性/价值据作者所知,这是第一次对突发事件中的用户表情进行深入、细粒度的分析,从而获得用户在线表情的详细、多维度特征,为事件处理提供支持。
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引用次数: 1
Order and disorder in the evolution of online knowledge community: an investigation of the chaotic behavior in social tagging systems with evidence of stack overflow 网络知识社区进化中的秩序与无序:基于堆栈溢出证据的社会标签系统中的混沌行为研究
IF 2.6 3区 管理学 Q3 COMPUTER SCIENCE, INFORMATION SYSTEMS Pub Date : 2023-01-02 DOI: 10.1108/ajim-08-2022-0353
Yanqing Shi, Hongye Cao, Si Chen
PurposeOnline question-and-answer (Q&A) communities serve as important channels for knowledge diffusion. The purpose of this study is to investigate the dynamic development process of online knowledge systems and explore the final or progressive state of system development. By measuring the nonlinear characteristics of knowledge systems from the perspective of complexity science, the authors aim to enrich the perspective and method of the research on the dynamics of knowledge systems, and to deeply understand the behavior rules of knowledge systems.Design/methodology/approachThe authors collected data from the programming-related Q&A site Stack Overflow for a ten-year period (2008–2017) and included 48,373 tags in the analyses. The number of tags is taken as the time series, the correlation dimension and the maximum Lyapunov index are used to examine the chaos of the system and the Volterra series multistep forecast method is used to predict the system state.FindingsThere are strange attractors in the system, the whole system is complex but bounded and its evolution is bound to approach a relatively stable range. Empirical analyses indicate that chaos exists in the process of knowledge sharing in this social labeling system, and the period of change over time is about one week.Originality/valueThis study contributes to revealing the evolutionary cycle of knowledge stock in online knowledge systems and further indicates how this dynamic evolution can help in the setting of platform mechanics and resource inputs.
目的在线问答社区是知识传播的重要渠道。本研究的目的是研究在线知识系统的动态发展过程,并探索系统发展的最终或渐进状态。通过从复杂性科学的角度测量知识系统的非线性特征,作者旨在丰富知识系统动力学研究的视角和方法,深入理解知识系统的行为规则。设计/方法论/方法作者从编程相关问答网站Stack Overflow收集了十年(2008-2017)的数据,并在分析中包括48373个标签。以标签数量为时间序列,利用相关维数和最大李雅普诺夫指数来检验系统的混沌性,并采用Volterra级数多步预测方法来预测系统状态。发现系统中存在奇怪的吸引子,整个系统是复杂但有界的,其进化必然会接近一个相对稳定的范围。实证分析表明,在这个社会标签系统中,知识共享过程中存在混乱,并且随着时间的推移变化的周期约为一周。原创性/价值本研究有助于揭示在线知识系统中知识存量的进化周期,并进一步表明这种动态进化如何有助于平台机制和资源投入的设置。
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引用次数: 2
Job demands and technology overload influencing work stress in organizations during the COVID-19 pandemic COVID-19大流行期间影响组织工作压力的工作需求和技术超载
IF 2.6 3区 管理学 Q3 COMPUTER SCIENCE, INFORMATION SYSTEMS Pub Date : 2022-12-22 DOI: 10.1108/ajim-07-2022-0344
Yung-Shen Yen
PurposeThis study is based on the stimulus–organism–response (SOR) model to examine how job demands and technology overload affect work stress for workers using video conferencing apps (VCAs) in organizations during the COVID-19 pandemic. Moreover, the moderating effect of technology self-efficacy was tested in the model on the relationship between technology overload and work stress.Design/methodology/approachAn online survey was conducted to investigate workers on PTT forums in Taiwan. A sample was obtained of 253 workers, and structural equation modeling was conducted using AMOS to test the hypotheses.FindingsJob demands positively affect work stress through information overload, communication overload and system feature overload. Moreover, high technology self-efficacy may weaken the relationship between technology overload and work stress.Research limitations/implicationsThe study may have sample bias because our sample was obtained from an online survey on social networking sites. Regarding the theoretical implications, this study demonstrated that technology overload, as an internal organism, is a critical mediator influencing the relationship between job demands (stimulus) and work stress (response). Thus, this study extended the applicability of the SOR model in the context of working with VCAs in organizations.Practical implicationsCompany managers need to effectively control the information amount, communication interruptions and system features of social media at optimum levels for workers. Moreover, companies should recruit workers with high technology self-efficacy or provide technology training and technology-related consulting to those with low technology self-efficacy.Originality/valueThe extant work stress knowledge is extended to workers using VCAs in organizations.
目的本研究基于刺激-机体-反应(SOR)模型,研究新冠肺炎大流行期间,工作需求和技术过载如何影响组织中使用视频会议应用程序(VCA)的员工的工作压力。此外,该模型还检验了技术自我效能感对技术过载与工作压力关系的调节作用。设计/方法/方法对台湾PTT论坛上的工作人员进行了在线调查。获得了253名工人的样本,并使用AMOS进行了结构方程建模,以检验假设。求职需求通过信息过载、沟通过载和系统特征过载正向影响工作压力。此外,高技术自我效能感可能会削弱技术过载与工作压力之间的关系。研究局限性/含义该研究可能存在样本偏差,因为我们的样本是从社交网站上的在线调查中获得的。关于理论含义,本研究表明,技术过载作为一个内在有机体,是影响工作需求(刺激)和工作压力(反应)之间关系的关键中介。因此,本研究扩展了SOR模型在组织中与VCA合作的背景下的适用性。实际含义公司管理者需要有效地将社交媒体的信息量、通信中断和系统特征控制在员工的最佳水平。此外,公司应招聘具有高技术自我效能感的员工,或为技术自我效能低的员工提供技术培训和技术相关咨询。独创性/价值现有的工作压力知识扩展到组织中使用VCA的员工。
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引用次数: 1
Data mining topics in the discipline of library and information science: analysis of influential terms and Dirichlet multinomial regression topic model 图书情报学中的数据挖掘主题:影响项分析与Dirichlet多项式回归主题模型
IF 2.6 3区 管理学 Q3 COMPUTER SCIENCE, INFORMATION SYSTEMS Pub Date : 2022-12-19 DOI: 10.1108/ajim-05-2022-0260
Sukjin You, Soohyung Joo, Marie Katsurai
PurposeThe purpose of this study is to explore to which extent data mining research would be associated with the library and information science (LIS) discipline. This study aims to identify data mining related subject terms and topics in representative LIS scholarly publications.Design/methodology/approachA large set of bibliographic records over 38,000 was collected from a scholarly database representing the fields of LIS and the data mining, respectively. A multitude of text mining techniques were applied to investigate prevailing subject terms and research topics, such as influential term analysis and Dirichlet multinomial regression topic modeling.FindingsThe findings of this study revealed the relationship between the LIS and data mining research domains. Various data mining method terms were observed in recent LIS publications, such as machine learning, artificial intelligence and neural networks. The topic modeling result identified prevailing data mining related research topics in LIS, such as machine learning, deep learning, big data and among others. In addition, this study investigated the trends of popular topics in LIS over time in the recent decade.Originality/valueThis investigation is one of a few studies that empirically investigated the relationships between the LIS and data mining research domains. Multiple text mining techniques were employed to delineate to which extent the two research domains would be associated with each other based on both at the term-level and topic-level analysis. Methodologically, the study identified influential terms in each domain using multiple feature selection indices. In addition, Dirichlet multinomial regression was applied to explore LIS topics in relation to data mining.
本研究的目的是探讨数据挖掘研究与图书馆情报学(LIS)学科的关联程度。本研究旨在找出具有代表性的美国学术出版物中与数据挖掘相关的主题词和主题。设计/方法/方法从一个学术数据库中收集了38,000多份书目记录,分别代表了LIS和数据挖掘领域。大量的文本挖掘技术被用于调查流行的主题术语和研究主题,如影响力术语分析和Dirichlet多项式回归主题建模。本研究的发现揭示了LIS与数据挖掘研究领域之间的关系。在最近的LIS出版物中观察到各种数据挖掘方法术语,例如机器学习,人工智能和神经网络。主题建模结果确定了LIS中流行的数据挖掘相关研究主题,如机器学习、深度学习、大数据等。此外,本研究还调查了近十年来英语流行话题的变化趋势。原创性/价值本研究是少数实证研究LIS与数据挖掘研究领域之间关系的研究之一。在术语级和主题级分析的基础上,采用多种文本挖掘技术来描述两个研究领域相互关联的程度。在方法上,研究使用多个特征选择指数确定每个领域的影响术语。此外,Dirichlet多项式回归应用于探索与数据挖掘相关的LIS主题。
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引用次数: 0
Reflection on future directions: a systematic review of reported limitations and solutions in interactive information retrieval user studies 对未来方向的思考:交互式信息检索用户研究的局限性和解决方案的系统综述
IF 2.6 3区 管理学 Q3 COMPUTER SCIENCE, INFORMATION SYSTEMS Pub Date : 2022-12-19 DOI: 10.1108/ajim-05-2022-0253
Tianji Jiang, Jiqun Liu
PurposeThe purpose of this paper is to understand how users behave and evaluate how systems with users are essential for interactive information retrieval (IIR) research. User study methodology serves as a primary approach to answering IIR research questions. In addition to designing user study procedures, understanding the limitations of varying study designs and discussing solutions to the limitations is also critical for improving the methods and advancing the knowledge in IIR.Design/methodology/approachGiven this unresolved gap, we apply the faceted framework developed by Liu and Shah (2019) in systematically reviewing 131 IIR user studies recently published (2016–2021) on multiple IR and information science venues.FindingsOur study achieve three goals: (1) extracting and synthesizing the reported limitations on multiple aspects of user study (e.g. recruitment, tasks, study procedures, system interfaces, data analysis methods) under associated facets; (2) summarizing the reported solutions to the limitations; (3) clarifying the connections between types of limitations and types of solutions.Practical implicationsThe bibliography of user studies can be used by students and junior researchers who are new to user-centered IR studies as references for study design. Our results can facilitate the reflection and improvement on IR research methodology and serve as a checklist for evaluating customized IIR user studies in varying problem spaces.Originality/valueTo our knowledge, this work is the first study that systematically reviews the study limitations and solutions reported by IIR researchers in articles and empirically examines their connections to different study components.
目的本文的目的是了解用户的行为,并评估具有用户的系统对交互式信息检索(IIR)研究的重要性。用户研究方法论是回答IIR研究问题的主要方法。除了设计用户研究程序外,了解不同研究设计的局限性并讨论局限性的解决方案对于改进IIR中的方法和提高知识也至关重要。设计/方法/方法鉴于这一尚未解决的差距,我们应用刘和Shah(2019)开发的分面框架,系统回顾了最近发表的131项IIR用户研究(2016-2021),这些研究涉及多个IR和信息科学领域。发现我们的研究实现了三个目标:(1)在相关方面提取和综合用户研究的多个方面(如招聘、任务、研究程序、系统接口、数据分析方法)的局限性;(2) 总结所报告的局限性解决方案;(3) 阐明限制类型和解决方案类型之间的联系。实践含义用户研究的参考书目可供刚开始以用户为中心的IR研究的学生和初级研究人员用作研究设计的参考。我们的研究结果可以促进对IR研究方法的反思和改进,并作为评估不同问题空间中定制IIR用户研究的检查表。原创性/价值据我们所知,这项工作是第一项系统回顾IIR研究人员在文章中报告的研究局限性和解决方案的研究,并实证检验它们与不同研究组成部分的联系。
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引用次数: 0
The impact of destination online review content characteristics on travel intention: experiments based on psychological distance perspectives 目的地在线评论内容特征对旅游意愿的影响:基于心理距离视角的实验
IF 2.6 3区 管理学 Q3 COMPUTER SCIENCE, INFORMATION SYSTEMS Pub Date : 2022-12-08 DOI: 10.1108/ajim-06-2022-0293
Zhangxiang Zhu, Yaxin Zhao, Jing Wang
PurposeThis study aims to explore the relationship between the content characteristics of destination online reviews and travel intention under three individual circumstances: temporal distance, social distance and experiential distance.Design/methodology/approachBased on construal-level theory (CLT), this study divides online travel reviews into concrete and abstract reviews. Three experiments were conducted to test the moderating effects of temporal distance, social distance and experiential distance on the influence of review content characteristics on tourists' travel intentions.FindingsThe results show that abstract reviews would lead to higher travel intentions than concrete reviews. Furthermore, tourists' travel intentions differed depending on social distance and were significantly affected by reviews posted by reviewers similar to review recipients. In addition, the study contributes by discovering that the moderating effects of temporal distance, social distance and experiential distance were not significant, which differs from most of the previous research conclusions.Originality/valueThis study focused on review content characteristics, which provided a novel perspective for constructing online travel reviews. Furthermore, this research defined the concept of experiential distance in the context of online travel and expanded the research on psychological distance.
目的本研究旨在探讨在时间距离、社交距离和体验距离三种个人情况下,目的地在线评论的内容特征与旅行意向之间的关系。设计/方法论/方法基于建构层次理论(CLT),本研究将在线旅游评论分为具体评论和抽象评论。通过三个实验检验了时间距离、社交距离和体验距离对评论内容特征对游客旅行意向影响的调节作用。研究结果表明,与具体评论相比,抽象评论会导致更高的旅行意向。此外,游客的旅行意愿因社交距离而异,并受到与评论接受者相似的评论者发布的评论的显著影响。此外,该研究发现时间距离、社会距离和经验距离的调节作用并不显著,这与以往的大多数研究结论不同。原创性/价值本研究关注评论内容特征,为构建在线旅游评论提供了一个新颖的视角。此外,本研究在网络旅行的背景下定义了体验距离的概念,并扩展了对心理距离的研究。
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引用次数: 0
期刊
Aslib Journal of Information Management
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