Pub Date : 1970-01-01DOI: 10.24843/JUMPA.2016.V02.I02.P04
Anom Hery Suasapha
Kedonganan beach is a tourist destination located in Kedonganan Village, South Kuta, Bali, known for its scenic beauty and the culinary activity. The beach was a fisherman village, until tourism developed in the area during 1995. The tourism development was not a carefully planned, resulted in many negative effects on the area and also to the community. A correction plan was developed based on Community Based Tourism (CBT) concept, and has been implemented since 2006. This article discusses the implementation process of community based tourism (CBT) in Kedonganan Beach. The enabling factors and the barrier of the implementation are also discussed, and the model of CBT implemented in the area are developed and discussed. The analysis result shows that implementation of CBT concept in the management of Kedonganan has been done in two steps. These steps were devided into smaller steps, in which four CBT principles were implemented. Local inisiative, support from Badung Regency Government and social capital were some of the factors that enables the implementation of CBT concept in Kedonganan Beach, while rejection from some of the community member and different perception of the community toward the lagal status of the land were the barriers of the implementation.
{"title":"IMPLEMENTASI KONSEP PARIWISATA BERBASIS MASYARAKAT DALAM PENGELOLAAN PANTAI KEDONGANAN","authors":"Anom Hery Suasapha","doi":"10.24843/JUMPA.2016.V02.I02.P04","DOIUrl":"https://doi.org/10.24843/JUMPA.2016.V02.I02.P04","url":null,"abstract":"Kedonganan beach is a tourist destination located in Kedonganan Village, South Kuta, Bali, known for its scenic beauty and the culinary activity. The beach was a fisherman village, until tourism developed in the area during 1995. The tourism development was not a carefully planned, resulted in many negative effects on the area and also to the community. A correction plan was developed based on Community Based Tourism (CBT) concept, and has been implemented since 2006. This article discusses the implementation process of community based tourism (CBT) in Kedonganan Beach. The enabling factors and the barrier of the implementation are also discussed, and the model of CBT implemented in the area are developed and discussed. The analysis result shows that implementation of CBT concept in the management of Kedonganan has been done in two steps. These steps were devided into smaller steps, in which four CBT principles were implemented. Local inisiative, support from Badung Regency Government and social capital were some of the factors that enables the implementation of CBT concept in Kedonganan Beach, while rejection from some of the community member and different perception of the community toward the lagal status of the land were the barriers of the implementation.","PeriodicalId":53337,"journal":{"name":"Jurnal Master Pariwisata","volume":"2 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"1970-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.24843/JUMPA.2016.V02.I02.P04","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68898726","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1970-01-01DOI: 10.24843/JUMPA.2017.V03.I02.P11
Bagus Putu Wahyu Nirmala
Penelitian ini bertujuan untuk mengetahui media online yang digunakan oleh manajer hotel bintang di Kuta dan menganalisis persepsi mereka tentang fitur media online dan fungsi. Setelah melakukan pengumpulan data dan analisis terdapat tujuh media online yang banyak digunakan oleh manajer hotel. Mereka adalah mesin pencari, e-mail, website, twitter.com, facebook.com, OTA dan tripadvisor.com. Ada lima fungsi pemasaran digital: attract, engage, retain, learn dan relate. Semakin banyak fungsi pemasaran digital yang dapat dihasilkan oleh media online lebih mungkin media online tersebut untuk digunakan. Rata-rata perhitungan persepsi responden diperoleh 4,08 yang menunjukkan bahwa fitur media online telah dianggap bermanfaat untuk fungsi pemasaran. Fitur yang dianggap sebagai yang paling bermanfaat memperbarui secara teratur konten(4.60 dari 5.00), pendaftaran media online di search engine (4,51 dari 5,00), dan membuat konten yang unik (4.40 dari 5.00). Analisis faktor menunjukkan bahwa setiap fitur memiliki berbagai manfaat untuk fungsi pemasaran digital. Fitur dianggap paling membantu adalah pendaftaran media online di search engine (untuk attract), membangun komunitas virtual (untuk engage), menggunakan cookies untuk mengidentifikasi alamat IP (untuk learn), komunikasi pribadi (untuk relate). Fitur dianggap paling bermanfaat untuk mempertahankan aplikasi interaktif dan memperbarui secara teratur konten.
{"title":"PERSEPSI PENGELOLA HOTEL BINTANG 1-5 TERHADAP FUNGSI DAN FITUR MEDIA PEMASARAN ONLINE DI KECAMATAN KUTA, PROVINSI BALI","authors":"Bagus Putu Wahyu Nirmala","doi":"10.24843/JUMPA.2017.V03.I02.P11","DOIUrl":"https://doi.org/10.24843/JUMPA.2017.V03.I02.P11","url":null,"abstract":"Penelitian ini bertujuan untuk mengetahui media online yang digunakan oleh manajer hotel bintang di Kuta dan menganalisis persepsi mereka tentang fitur media online dan fungsi. Setelah melakukan pengumpulan data dan analisis terdapat tujuh media online yang banyak digunakan oleh manajer hotel. Mereka adalah mesin pencari, e-mail, website, twitter.com, facebook.com, OTA dan tripadvisor.com. Ada lima fungsi pemasaran digital: attract, engage, retain, learn dan relate. Semakin banyak fungsi pemasaran digital yang dapat dihasilkan oleh media online lebih mungkin media online tersebut untuk digunakan. Rata-rata perhitungan persepsi responden diperoleh 4,08 yang menunjukkan bahwa fitur media online telah dianggap bermanfaat untuk fungsi pemasaran. Fitur yang dianggap sebagai yang paling bermanfaat memperbarui secara teratur konten(4.60 dari 5.00), pendaftaran media online di search engine (4,51 dari 5,00), dan membuat konten yang unik (4.40 dari 5.00). Analisis faktor menunjukkan bahwa setiap fitur memiliki berbagai manfaat untuk fungsi pemasaran digital. Fitur dianggap paling membantu adalah pendaftaran media online di search engine (untuk attract), membangun komunitas virtual (untuk engage), menggunakan cookies untuk mengidentifikasi alamat IP (untuk learn), komunikasi pribadi (untuk relate). Fitur dianggap paling bermanfaat untuk mempertahankan aplikasi interaktif dan memperbarui secara teratur konten.","PeriodicalId":53337,"journal":{"name":"Jurnal Master Pariwisata","volume":"3 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"1970-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.24843/JUMPA.2017.V03.I02.P11","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68899047","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1970-01-01DOI: 10.24843/JUMPA.2016.V02.I02.P11
Ni Nyoman Menuh
The study investigates the characteristics of backpacker tourists in terms of socio demographic, socio-geographical, and sociopsychographic in Kuta, Bali. It also discusses the impacts of backpacker tourists to tourism development in terms of socioeconomic, socio-cultural and environmental aspects in the tourist destination of Kuta Bali. Combining the quantitative and qualitative approaches, this study used 272 respondents who represented the characteristics of foreign backpacker tourists, and respondents from the circle of businessmen, property managers, local communities and community leaders to determine the impacts of the presence of backpacker tourists to tourism industry in Kuta. The research findings shows that the characteristics of backpacker tourists are mostly young Europeans with professional jobs and have a high income. Backpacker tourists’ arrivals not only bring the positive social, economic and cultural impacts but also negative environmental impacts. Some local people felt annoyance of the presence of backpacker tourists.
{"title":"KARAKTERISTIK WISATAWAN BACKPACKER DAN DAMPAKNYA TERHADAP PARIWISATA KUTA, BALI","authors":"Ni Nyoman Menuh","doi":"10.24843/JUMPA.2016.V02.I02.P11","DOIUrl":"https://doi.org/10.24843/JUMPA.2016.V02.I02.P11","url":null,"abstract":"The study investigates the characteristics of backpacker tourists in terms of socio demographic, socio-geographical, and sociopsychographic in Kuta, Bali. It also discusses the impacts of backpacker tourists to tourism development in terms of socioeconomic, socio-cultural and environmental aspects in the tourist destination of Kuta Bali. Combining the quantitative and qualitative approaches, this study used 272 respondents who represented the characteristics of foreign backpacker tourists, and respondents from the circle of businessmen, property managers, local communities and community leaders to determine the impacts of the presence of backpacker tourists to tourism industry in Kuta. The research findings shows that the characteristics of backpacker tourists are mostly young Europeans with professional jobs and have a high income. Backpacker tourists’ arrivals not only bring the positive social, economic and cultural impacts but also negative environmental impacts. Some local people felt annoyance of the presence of backpacker tourists.","PeriodicalId":53337,"journal":{"name":"Jurnal Master Pariwisata","volume":"2 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"1970-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.24843/JUMPA.2016.V02.I02.P11","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68898795","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1970-01-01DOI: 10.24843/JUMPA.2016.V03.I01.P05
Pande Putu Indrayana Tirtayasa, Syamsul Alam Paturusi
The growth of the number of hotel rooms in Ubud has caused increasing business competition among the so called non-star melati hotel.Non-star melati hotel is a category of hotel which is not qualified to be awarded as a star hotel by Indonesian Ministry of Tourism.In response to the competition, the hotels embrace internet as a sales and promotion media by developing hotel websites.Individual tourism trend ignites the emergence of online travel agency websites (OTA) which used by tourists to compare and choose hotels thus increasing the importance of internet as a channel for selling and promoting hotel products.The purposes of this research are to identify motivation, perception, advantages and disadvantages of hotel website and OTA by non-star melati hotel operator’s perspective.Theories used are motivation, perception, and SWOT theory. Data was analyzed with descriptive qualitative method.Results show that hotel website and OTA have its own advantages and disadvantages. Motivation in using hotel website and OTA are very high.Perception in using hotel website and OTA are very agree. It is advised that hotels need to focus more on using OTA as source of getting guests, but also using hotel website, together as medium for promotion and sales activities.
{"title":"PENGGUNAAN SITUS WEB HOTEL DAN “ONLINE TRAVEL AGENCY” SEBAGAI MEDIA PROMOSI DAN PENJUALAN BAGI HOTEL MELATI DI UBUD","authors":"Pande Putu Indrayana Tirtayasa, Syamsul Alam Paturusi","doi":"10.24843/JUMPA.2016.V03.I01.P05","DOIUrl":"https://doi.org/10.24843/JUMPA.2016.V03.I01.P05","url":null,"abstract":"The growth of the number of hotel rooms in Ubud has caused increasing business competition among the so called non-star melati hotel.Non-star melati hotel is a category of hotel which is not qualified to be awarded as a star hotel by Indonesian Ministry of Tourism.In response to the competition, the hotels embrace internet as a sales and promotion media by developing hotel websites.Individual tourism trend ignites the emergence of online travel agency websites (OTA) which used by tourists to compare and choose hotels thus increasing the importance of internet as a channel for selling and promoting hotel products.The purposes of this research are to identify motivation, perception, advantages and disadvantages of hotel website and OTA by non-star melati hotel operator’s perspective.Theories used are motivation, perception, and SWOT theory. Data was analyzed with descriptive qualitative method.Results show that hotel website and OTA have its own advantages and disadvantages. Motivation in using hotel website and OTA are very high.Perception in using hotel website and OTA are very agree. It is advised that hotels need to focus more on using OTA as source of getting guests, but also using hotel website, together as medium for promotion and sales activities.","PeriodicalId":53337,"journal":{"name":"Jurnal Master Pariwisata","volume":"3 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"1970-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.24843/JUMPA.2016.V03.I01.P05","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68898867","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1970-01-01DOI: 10.24843/JUMPA.2016.V03.I01.P10
M. Dwipayana
The aims of this study is to determine the internal and external factors of strengths, weaknesses, opportunities, and threats of Bali Nyuh Gading (BNG) Villa, North Kuta, Bali, in order to design its appropriate marketing strategy.Respondents in this study are the general manager, director of sales, and finance manager of the villa, because all of these three are the decision maker in the villa. The technique of data analysis used is SWOT analysis and mapped in SWOT diagram.The study shows that the indicator of internal factors which become the strength of BNG Villa for the coming year (2015) is in the indicator of product offered, price, distribution channel, service, physical environment, management process, human resource, organizational structure, net income, and cash flow.The weaknesses is in the promotion indicators. Indicators of external variable which become an opportunities for BNG villa for next year (2015) are the security situation in Bali, government policies, exchange rates, and technology used by the villa.Threats to be faced are local culture and competition between villas.Alternative strategy which should be done is an aggressive strategy with a growth oriented strategy.
{"title":"STRATEGI PEMASARAN BALI NYUH GADING VILLA DI KEROBOKAN KABUPATEN BADUNG","authors":"M. Dwipayana","doi":"10.24843/JUMPA.2016.V03.I01.P10","DOIUrl":"https://doi.org/10.24843/JUMPA.2016.V03.I01.P10","url":null,"abstract":"The aims of this study is to determine the internal and external factors of strengths, weaknesses, opportunities, and threats of Bali Nyuh Gading (BNG) Villa, North Kuta, Bali, in order to design its appropriate marketing strategy.Respondents in this study are the general manager, director of sales, and finance manager of the villa, because all of these three are the decision maker in the villa. The technique of data analysis used is SWOT analysis and mapped in SWOT diagram.The study shows that the indicator of internal factors which become the strength of BNG Villa for the coming year (2015) is in the indicator of product offered, price, distribution channel, service, physical environment, management process, human resource, organizational structure, net income, and cash flow.The weaknesses is in the promotion indicators. Indicators of external variable which become an opportunities for BNG villa for next year (2015) are the security situation in Bali, government policies, exchange rates, and technology used by the villa.Threats to be faced are local culture and competition between villas.Alternative strategy which should be done is an aggressive strategy with a growth oriented strategy.","PeriodicalId":53337,"journal":{"name":"Jurnal Master Pariwisata","volume":"3 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"1970-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.24843/JUMPA.2016.V03.I01.P10","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68898950","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1970-01-01DOI: 10.24843/JUMPA.2015.V01.I02.P08
I. W. Mahardika
Despite its natural beauties, Bali is also well-known for its traditional cultures which can attract many tourists to come. Along with the development of tourism, traditional cultures are performed as tourist attractions. This article analyses the development of omed omedan thug of war in Banjar Kaja, Sesetan Village, Denpasar, as atourist attraction. This tradition has been praticed for many decades yet since 2009, the community adopted it as “Sesetan Heritage Omed-omedan Festival” (SHOOF) with two aims, that is to support the Denpasar as “city of cultural” and to perform the tradition in a more professional festival thus not only to maintain the pride of young generation of the local community to preserve their tradition, but also as a unique tourist attraction in an urban setting. Survei was coducted to get perception of both local people and visitors who watch the festival. The article concludes that Sesetan Heritage Omed-omedan Festival has a great potential to develop as a cultural icon for Denpasar tourism. However, to make it a more an attractive event for visitors management improvement is required.
{"title":"FESTIVAL HERITAGE OMED-OMEDAN SEBAGAI DAYA TARIK WISATA DI SESETAN, DENPASAR","authors":"I. W. Mahardika","doi":"10.24843/JUMPA.2015.V01.I02.P08","DOIUrl":"https://doi.org/10.24843/JUMPA.2015.V01.I02.P08","url":null,"abstract":"Despite its natural beauties, Bali is also well-known for its traditional cultures which can attract many tourists to come. Along with the development of tourism, traditional cultures are performed as tourist attractions. This article analyses the development of omed omedan thug of war in Banjar Kaja, Sesetan Village, Denpasar, as atourist attraction. This tradition has been praticed for many decades yet since 2009, the community adopted it as “Sesetan Heritage Omed-omedan Festival” (SHOOF) with two aims, that is to support the Denpasar as “city of cultural” and to perform the tradition in a more professional festival thus not only to maintain the pride of young generation of the local community to preserve their tradition, but also as a unique tourist attraction in an urban setting. Survei was coducted to get perception of both local people and visitors who watch the festival. The article concludes that Sesetan Heritage Omed-omedan Festival has a great potential to develop as a cultural icon for Denpasar tourism. However, to make it a more an attractive event for visitors management improvement is required.","PeriodicalId":53337,"journal":{"name":"Jurnal Master Pariwisata","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"1970-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.24843/JUMPA.2015.V01.I02.P08","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68898212","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1970-01-01DOI: 10.24843/JUMPA.2015.V02.I01.P08
I Ketut Yudasuara
This study analyzes the tourist attraction management by PecatuVillage, South Kuta, Badung Regency. Through the regulation20/1994 concerning the Management and Retribution of TouristObject to manage the Uluwatu Temple outer area as a touristattraction, Badung Regency Goverment gave license to PecatuVillage to manage those attractions. The purpose of this researchis to find out the form, the obstructions and the efforts of DesaPakraman Pecatu in term of tourism attraction management.Theories utilized in this study included functionalism theory,structuration theory, and the theory of hegemony. The studyshows that tourist attraction outside area of Uluwatu Temple ismanaged directly by Desa Pakraman Pecatu, while other touristattractions managed by the community in the respected areaof the attractions. There are several obstructions that faced bymanagement of tourist attractions, such as limited of humanresources, limited of facilities, and limited of fund, lack ofmanagement regulation, inter-organizational coordination, andproperty ownership. The efforts which have been done to solvethe problem such as, the establishment of tourist attractionmanagement, the restructurization of tourist attraction, thepreparation of the management and retribution regulations, theempowerment of the society, and the improvement of interorganizationalcooperation.
{"title":"PENGELOLAAN DAYA TARIK WISATA BERBASIS MASYARAKAT DI DESA PECATU, KUTA SELATAN, KABUPATEN BADUNG","authors":"I Ketut Yudasuara","doi":"10.24843/JUMPA.2015.V02.I01.P08","DOIUrl":"https://doi.org/10.24843/JUMPA.2015.V02.I01.P08","url":null,"abstract":"This study analyzes the tourist attraction management by PecatuVillage, South Kuta, Badung Regency. Through the regulation20/1994 concerning the Management and Retribution of TouristObject to manage the Uluwatu Temple outer area as a touristattraction, Badung Regency Goverment gave license to PecatuVillage to manage those attractions. The purpose of this researchis to find out the form, the obstructions and the efforts of DesaPakraman Pecatu in term of tourism attraction management.Theories utilized in this study included functionalism theory,structuration theory, and the theory of hegemony. The studyshows that tourist attraction outside area of Uluwatu Temple ismanaged directly by Desa Pakraman Pecatu, while other touristattractions managed by the community in the respected areaof the attractions. There are several obstructions that faced bymanagement of tourist attractions, such as limited of humanresources, limited of facilities, and limited of fund, lack ofmanagement regulation, inter-organizational coordination, andproperty ownership. The efforts which have been done to solvethe problem such as, the establishment of tourist attractionmanagement, the restructurization of tourist attraction, thepreparation of the management and retribution regulations, theempowerment of the society, and the improvement of interorganizationalcooperation.","PeriodicalId":53337,"journal":{"name":"Jurnal Master Pariwisata","volume":"2 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"1970-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.24843/JUMPA.2015.V02.I01.P08","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68898285","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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