The aim of this study is to evaluate the noteworthy impact that tourist experiences and unauthorised charges have on the inclination to return to the tourism region of Cipanas.The sample consists of 100 respondents, which were collected using purposive sampling technique. The type of research conducted is quantitative, where the researcher distributed interval-scaled questionnaires to visitors and the data was subjected to analysis through the application of multiple linear regression using SPSS. as a research tool. Based on the discussion and analysis, the regression model in this study is Y = 4,443 + 0,041X1 + 0,05X2, where the regression model has a positive value, indicating that the influence of tourist experience and illegal fees on the intention to revisit is positive. Based on the partial test results, it can be inferred that the tourist experience has a notable and affirmative impact on the willingness to revisi, as seen from the results of the tourist experience variable with T-count (3.680) > T-table (1.661) and sig value < (0.05). However, the illegal fees variable has T-count (0.190) < T-table (1.661) and sig value > (0.05), which means that the illegal fees variable has no significant impact on the willingness to revisi. The simultaneous testing results indicate that both variables have a significant impact on the willingness to revisit, as seen from the F-count value (7.599) > F-table (3.090) and sig value (0.001) < (0.05). The analysis of determination shows that the contribution of tourist experience and illegal fees on the intention to revisit is 0.118 or 11.8%, which means that visitor satisfaction does not depend on tourist experience and illegal fees alone. he remaining 88.2% can be attributed to other factors that were not examined in this study, such as tourism attractions, ease of access, accomodation, and others. Keywords: tourist experience, illegal fees, revisit intention.
{"title":"PENGARUH TOURIST EXPERIENCE DAN PUNGUTAN LIAR TERHADAP MINAT BERKUNJUNG KEMBALI DI KAWASAN CIPANAS GARUT","authors":"Rosi Aprilia Utami, Dani Adiatma, Deden Firman Syuyaman Rukma","doi":"10.24843/jumpa.2023.v10.i01.p03","DOIUrl":"https://doi.org/10.24843/jumpa.2023.v10.i01.p03","url":null,"abstract":"The aim of this study is to evaluate the noteworthy impact that tourist experiences and unauthorised charges have on the inclination to return to the tourism region of Cipanas.The sample consists of 100 respondents, which were collected using purposive sampling technique. The type of research conducted is quantitative, where the researcher distributed interval-scaled questionnaires to visitors and the data was subjected to analysis through the application of multiple linear regression using SPSS. as a research tool. Based on the discussion and analysis, the regression model in this study is Y = 4,443 + 0,041X1 + 0,05X2, where the regression model has a positive value, indicating that the influence of tourist experience and illegal fees on the intention to revisit is positive. Based on the partial test results, it can be inferred that the tourist experience has a notable and affirmative impact on the willingness to revisi, as seen from the results of the tourist experience variable with T-count (3.680) > T-table (1.661) and sig value < (0.05). However, the illegal fees variable has T-count (0.190) < T-table (1.661) and sig value > (0.05), which means that the illegal fees variable has no significant impact on the willingness to revisi. The simultaneous testing results indicate that both variables have a significant impact on the willingness to revisit, as seen from the F-count value (7.599) > F-table (3.090) and sig value (0.001) < (0.05). The analysis of determination shows that the contribution of tourist experience and illegal fees on the intention to revisit is 0.118 or 11.8%, which means that visitor satisfaction does not depend on tourist experience and illegal fees alone. he remaining 88.2% can be attributed to other factors that were not examined in this study, such as tourism attractions, ease of access, accomodation, and others. Keywords: tourist experience, illegal fees, revisit intention.","PeriodicalId":53337,"journal":{"name":"Jurnal Master Pariwisata","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135399177","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-30DOI: 10.24843/jumpa.2023.v10.i01.p05
Rindo Bagus Sanjaya
Kuta is a region located in Badung Regency, which has the highest number of workers in the tourism industry in Bali. Despite this, the Covid-19 pandemic has had a significant economic impact on both workers and tourism operators in Kuta. This is evidenced by reduced working hours, layoffs, closures of tourism-related businesses, and slowdown in the economy in Kuta. The objective of this study is to explore how tourism industry players in Kuta have conducted their activities before, during, and after the pandemic. The study adopts a qualitative research methodology, utilizing in-depth interviews with tourism actors and workers in Kuta from various backgrounds, such as hotel owners, surfing instructors, hotel staff, guest house and laundry owners, travel agents and tour guides, online motorcycle drivers, motorbike rental owners, and souvenir traders. The findings of the study reveal that every business actor and worker in the tourism sector has their own approach to cope with the Covid-19 pandemic. Keywords: tourism resilience, covid-19 pandemic, tourism workers, Kuta Bali.
{"title":"BALI DI TENGAH PANDEMI COVID-19: STUDI KUALITATIF TERHADAP PELAKU PARIWISATA DI WILAYAH KUTA, BALI","authors":"Rindo Bagus Sanjaya","doi":"10.24843/jumpa.2023.v10.i01.p05","DOIUrl":"https://doi.org/10.24843/jumpa.2023.v10.i01.p05","url":null,"abstract":"Kuta is a region located in Badung Regency, which has the highest number of workers in the tourism industry in Bali. Despite this, the Covid-19 pandemic has had a significant economic impact on both workers and tourism operators in Kuta. This is evidenced by reduced working hours, layoffs, closures of tourism-related businesses, and slowdown in the economy in Kuta. The objective of this study is to explore how tourism industry players in Kuta have conducted their activities before, during, and after the pandemic. The study adopts a qualitative research methodology, utilizing in-depth interviews with tourism actors and workers in Kuta from various backgrounds, such as hotel owners, surfing instructors, hotel staff, guest house and laundry owners, travel agents and tour guides, online motorcycle drivers, motorbike rental owners, and souvenir traders. The findings of the study reveal that every business actor and worker in the tourism sector has their own approach to cope with the Covid-19 pandemic. Keywords: tourism resilience, covid-19 pandemic, tourism workers, Kuta Bali.","PeriodicalId":53337,"journal":{"name":"Jurnal Master Pariwisata","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135399428","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-30DOI: 10.24843/jumpa.2023.v10.i01.p12
Astaf Aji Pranaya , Dini Kumalawati Sarjani , Fanny Rosalia , Rahma Mesi Shabrina , Rahma Mesi Shabrina , Irwansyah Irwansyah
Advances in technology affect consumer communication to influence other consumers through electronic word-of-mouth (e-WOM). Compared to commercial advertising, e-WOM is considered as a more credible source of information to influence purchasing decisions, especially in the tourism sector, which is an intangible sector. This study aims to provide a comprehensive description of the influence of eWOM and the tourism industry. To achieve this goal, a systematic literature review was conducted on 30 previous studies indexed by Scopus. From the results of this study, the definition of e-WOM is defined as positive or negative reviews from consumers regarding their experience consuming products or services published via the internet. Quantity, quality, trust, and credibility are e-WOM factors that affect a person's intention to visit a tourist destination. Meanwhile, the impact of e-WOM which consists of cognitive, affective, and normative also influences one's intention to visit. Satisfaction, comfort, and experience are the motivation for consumers to spread e-WOM. Keywords: e-WOM; tourism; systematic literature review.
{"title":"E-WOM DAN PARIWISATA: SEBUAH TINJAUAN PUSTAKA SISTEMATIS","authors":"Astaf Aji Pranaya , Dini Kumalawati Sarjani , Fanny Rosalia , Rahma Mesi Shabrina , Rahma Mesi Shabrina , Irwansyah Irwansyah ","doi":"10.24843/jumpa.2023.v10.i01.p12","DOIUrl":"https://doi.org/10.24843/jumpa.2023.v10.i01.p12","url":null,"abstract":"Advances in technology affect consumer communication to influence other consumers through electronic word-of-mouth (e-WOM). Compared to commercial advertising, e-WOM is considered as a more credible source of information to influence purchasing decisions, especially in the tourism sector, which is an intangible sector. This study aims to provide a comprehensive description of the influence of eWOM and the tourism industry. To achieve this goal, a systematic literature review was conducted on 30 previous studies indexed by Scopus. From the results of this study, the definition of e-WOM is defined as positive or negative reviews from consumers regarding their experience consuming products or services published via the internet. Quantity, quality, trust, and credibility are e-WOM factors that affect a person's intention to visit a tourist destination. Meanwhile, the impact of e-WOM which consists of cognitive, affective, and normative also influences one's intention to visit. Satisfaction, comfort, and experience are the motivation for consumers to spread e-WOM. Keywords: e-WOM; tourism; systematic literature review.","PeriodicalId":53337,"journal":{"name":"Jurnal Master Pariwisata","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135399186","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-30DOI: 10.24843/jumpa.2023.v10.i01.p14
Ni Luh Febry Sukma Andryani , Putu Indah Rahmawati, Ni Made Ary Widiastini
Penelitian ini dilakukan untuk mengetahui potensi dan startegi pengembangan Desa Wisata dengan menggunakan model community based tourism di Desa Pancasari. Desain penelitian yang digunakan adalah kualitatif. Objek penelitian ini adalah Desa Pancasari dan narasumber dari Desa Pancasari dan pengunjung yang dapat memberikan informasi terkait penelitian. Informasi diperoleh dengan melakukan observasi, wawancara, dan dokumentasi. Temuan dari penelitian menunjukkan bahwa Desa Pancasari memiliki potensi yang signifikan untuk dijadikan destinasi pengembangan Desa Wisata. Daya tarik yang dimiliki meliputi keindahan alam, kearifan lokal, budaya, dan keramahan penduduk. Dalam mengembangkan desa wisata, strategi yang digunakan adalah model community based tourism. Model ini melibatkan partisipasi aktif masyarakat setempat dalam pengambilan keputusan, pengelolaan, dan pemasaran destinasi wisata. Partisipasi masyarakat sangat penting dalam pengembangan Desa Wisata agar mencapai keberlanjutan yang lebih baik. Ketua karang taruna memiliki peran penting sebagai penghubung antara masyarakat, pengelola wisata, dan pemerintah. Mereka juga mengorganisir kegiatan sosial dan budaya yang melibatkan masyarakat dan pengunjung. Pengelola wisata bertanggung jawab dalam pengelolaan infrastruktur dan layanan wisata yang berkualitas serta mengembangkan produk wisata yang menarik. Penduduk desa memiliki peran aktif dalam menjaga kebersihan, keramahan, dan kelestarian lingkungan, dan dapat berperan sebagai pemandu wisata lokal. Pengunjung diharapkan menghormati adat dan budaya setempat serta menjaga kelestarian lingkungan selama berkunjung. Dengan model community-based tourism, Desa Pancasari memiliki potensi besar dalam pengembangan Desa Wisata yang berkelanjutan, dengan dukungan partisipasi aktif masyarakat, peran ketua karang taruna, pengelola wisata yang berkualitas, dan kesadaran pengunjung terhadap adat dan budaya setempat. Keywords: strategi pengembangan; desa wisata pancasari; community-based tourism.
{"title":"ANALISIS POTENSI DAN STRATEGI PENGEMBANGAN DESA WISATA DENGAN MENGGUNAKAN MODEL COMMUNITY BASED TOURISM DI DESA PANCASARI","authors":"Ni Luh Febry Sukma Andryani , Putu Indah Rahmawati, Ni Made Ary Widiastini ","doi":"10.24843/jumpa.2023.v10.i01.p14","DOIUrl":"https://doi.org/10.24843/jumpa.2023.v10.i01.p14","url":null,"abstract":"Penelitian ini dilakukan untuk mengetahui potensi dan startegi pengembangan Desa Wisata dengan menggunakan model community based tourism di Desa Pancasari. Desain penelitian yang digunakan adalah kualitatif. Objek penelitian ini adalah Desa Pancasari dan narasumber dari Desa Pancasari dan pengunjung yang dapat memberikan informasi terkait penelitian. Informasi diperoleh dengan melakukan observasi, wawancara, dan dokumentasi. Temuan dari penelitian menunjukkan bahwa Desa Pancasari memiliki potensi yang signifikan untuk dijadikan destinasi pengembangan Desa Wisata. Daya tarik yang dimiliki meliputi keindahan alam, kearifan lokal, budaya, dan keramahan penduduk. Dalam mengembangkan desa wisata, strategi yang digunakan adalah model community based tourism. Model ini melibatkan partisipasi aktif masyarakat setempat dalam pengambilan keputusan, pengelolaan, dan pemasaran destinasi wisata. Partisipasi masyarakat sangat penting dalam pengembangan Desa Wisata agar mencapai keberlanjutan yang lebih baik. Ketua karang taruna memiliki peran penting sebagai penghubung antara masyarakat, pengelola wisata, dan pemerintah. Mereka juga mengorganisir kegiatan sosial dan budaya yang melibatkan masyarakat dan pengunjung. Pengelola wisata bertanggung jawab dalam pengelolaan infrastruktur dan layanan wisata yang berkualitas serta mengembangkan produk wisata yang menarik. Penduduk desa memiliki peran aktif dalam menjaga kebersihan, keramahan, dan kelestarian lingkungan, dan dapat berperan sebagai pemandu wisata lokal. Pengunjung diharapkan menghormati adat dan budaya setempat serta menjaga kelestarian lingkungan selama berkunjung. Dengan model community-based tourism, Desa Pancasari memiliki potensi besar dalam pengembangan Desa Wisata yang berkelanjutan, dengan dukungan partisipasi aktif masyarakat, peran ketua karang taruna, pengelola wisata yang berkualitas, dan kesadaran pengunjung terhadap adat dan budaya setempat. Keywords: strategi pengembangan; desa wisata pancasari; community-based tourism.","PeriodicalId":53337,"journal":{"name":"Jurnal Master Pariwisata","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135399423","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-30DOI: 10.24843/jumpa.2023.v10.i01.p07
Septian Asriadi Putra, Baiq Rizky Fatmasari, Lintang Annisa, Alhilal Furqan
Tourism is considered one of the great opportunities in development. However, it needs to be remembered that tourism will invite large capital to enter, which can produce other consequences. Community-based tourism is one model that is expected to accommodate local interests and involvement. Indonesia is promoting this activity in the form of Desa Wisata and several other forms. Based on this debate, a study was conducted that identified community-based tourism activities in Pasir Angling Village, West Java. It was found that tourism activities carried out by the community are a form of community-based tourism. In this study, it was concluded that the fulfillment of most of the indicators indicated that there were community-based tourism activities. This research implies that the activities carried out are indeed potentially very good with a note that this activity is a development activity, not the main one. In addition, the distribution of resources owned by the community can be used as new potential as a form of income diversification. Another important thing is that capital and financial results are not very important with the togetherness built by the whole community. This research was taken from the perspective of the researcher as a tourist. Thus, it has not measured the actual impact of the implementation of community-based tourism activities in Pasir Angling Village. Future research is very open to be carried out. Keywords: community based tourism; sustainability; Indonesia.
{"title":"PARIWISATA BERBASIS MASYARAKAT: LANGKAH TEPAT KEBERLANJUTAN?","authors":"Septian Asriadi Putra, Baiq Rizky Fatmasari, Lintang Annisa, Alhilal Furqan","doi":"10.24843/jumpa.2023.v10.i01.p07","DOIUrl":"https://doi.org/10.24843/jumpa.2023.v10.i01.p07","url":null,"abstract":"Tourism is considered one of the great opportunities in development. However, it needs to be remembered that tourism will invite large capital to enter, which can produce other consequences. Community-based tourism is one model that is expected to accommodate local interests and involvement. Indonesia is promoting this activity in the form of Desa Wisata and several other forms. Based on this debate, a study was conducted that identified community-based tourism activities in Pasir Angling Village, West Java. It was found that tourism activities carried out by the community are a form of community-based tourism. In this study, it was concluded that the fulfillment of most of the indicators indicated that there were community-based tourism activities. This research implies that the activities carried out are indeed potentially very good with a note that this activity is a development activity, not the main one. In addition, the distribution of resources owned by the community can be used as new potential as a form of income diversification. Another important thing is that capital and financial results are not very important with the togetherness built by the whole community. This research was taken from the perspective of the researcher as a tourist. Thus, it has not measured the actual impact of the implementation of community-based tourism activities in Pasir Angling Village. Future research is very open to be carried out. Keywords: community based tourism; sustainability; Indonesia.","PeriodicalId":53337,"journal":{"name":"Jurnal Master Pariwisata","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135399183","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-30DOI: 10.24843/jumpa.2023.v10.i01.p06
I Gede Wiwin Suyasa, Amiluhur Soeroso, Nur Widiyanto, I Nyoman Sudiarta
Humans are ancient creatures who live in the modern era; human evolution is closely related to the evolution of the natural surroundings. The concept of human connection to nature tradition of going into the forest is known almost throughout Asia by various names; in Japan, the ancient tradition of forest walks to reduce tension and mental fatigue is called Shinrin-yoku, translated in English as Forest Bathing. In ancient Bali, there was a tradition of spending one of the four stage of live (catur asrama) dealing with the forest, known as Vanaprastha. Bali have a great potential to develop eco-tourism and has no shortage of wellness retreats. This qualitative exploratory study, attempts to synthesize the concepts of forest bathing, ecotourism, wellness, and vanaprastha, as an initial proposal to mini theory development, with a typical qualitative approach adopting the five-phased cycle of data compilation, disassembling, reassembling, interpreting and concluding. Utilizing manual data analysis procedures. This study manages to disassemble concepts of the phenomena, subtract them down into distinctive elements, then reassemble the intersected elements into themes, to be then made into compounds to be interpreted and arranged as a new concept of sustainable nature and forest-based tourism aimed at improving the health of tourists through cultural healing while accelerating the capacity building of the host community on economic sustainability – practices that are geared towardslong-term economic growth, which minimize adverse impacts to social, environmental, and cultural aspects of the community. Keywords: vanaprastha wellness tourism; forest bathing; ecotourism; wellness
{"title":"VANAPRASTHA WELLNESS TOURISM: A CONCEPTUAL SYNTHESIS OF BALINESE TRADITIONAL VALUE","authors":"I Gede Wiwin Suyasa, Amiluhur Soeroso, Nur Widiyanto, I Nyoman Sudiarta","doi":"10.24843/jumpa.2023.v10.i01.p06","DOIUrl":"https://doi.org/10.24843/jumpa.2023.v10.i01.p06","url":null,"abstract":"Humans are ancient creatures who live in the modern era; human evolution is closely related to the evolution of the natural surroundings. The concept of human connection to nature tradition of going into the forest is known almost throughout Asia by various names; in Japan, the ancient tradition of forest walks to reduce tension and mental fatigue is called Shinrin-yoku, translated in English as Forest Bathing. In ancient Bali, there was a tradition of spending one of the four stage of live (catur asrama) dealing with the forest, known as Vanaprastha. Bali have a great potential to develop eco-tourism and has no shortage of wellness retreats. This qualitative exploratory study, attempts to synthesize the concepts of forest bathing, ecotourism, wellness, and vanaprastha, as an initial proposal to mini theory development, with a typical qualitative approach adopting the five-phased cycle of data compilation, disassembling, reassembling, interpreting and concluding. Utilizing manual data analysis procedures. This study manages to disassemble concepts of the phenomena, subtract them down into distinctive elements, then reassemble the intersected elements into themes, to be then made into compounds to be interpreted and arranged as a new concept of sustainable nature and forest-based tourism aimed at improving the health of tourists through cultural healing while accelerating the capacity building of the host community on economic sustainability – practices that are geared towardslong-term economic growth, which minimize adverse impacts to social, environmental, and cultural aspects of the community. Keywords: vanaprastha wellness tourism; forest bathing; ecotourism; wellness","PeriodicalId":53337,"journal":{"name":"Jurnal Master Pariwisata","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135399188","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-30DOI: 10.24843/jumpa.2023.v10.i01.p11
Dame Afrina Sihombing
The latest phenomenon that has arisen from the rapid development of technology in the culinary business is that people can order food directly via smartphones and receive orders delivered by courier services, all of which are combined in one mobile application. According to an Australian research institute, 55 million Indonesians buy food at fast food restaurants and family restaurants. This indicates that many people prefer to order food rather than cook it themselves for practical reasons. This study aims to determine the behavior of fast-food restaurant customers in Batam City after the Covid-19 pandemic by considering 4 variables, namely atmosphere, service quality, food quality and price. A sample of 210 people in this study were residents of Batam City who had visited fast food restaurants. This study uses primary data collected by distributing questionnaires in Google form format. Distribution media include Whatsapp, Line, and Instagram. Tests carried out using the SPSS application. The results of this study indicate that the price and atmosphere variables have a significant effect on behavioral intentions. On the other hand, the variables of food quality and service quality do not show a significant effect. Keywords: atmosphere, quality service, food quality, behavioral intention.
{"title":"FAKTOR YANG MEMPENGARUHI PERILAKU PELANGGAN YANG BERKUNJUNG KE RESTORAN CEPAT SAJI DI KOTA BATAM","authors":"Dame Afrina Sihombing ","doi":"10.24843/jumpa.2023.v10.i01.p11","DOIUrl":"https://doi.org/10.24843/jumpa.2023.v10.i01.p11","url":null,"abstract":"The latest phenomenon that has arisen from the rapid development of technology in the culinary business is that people can order food directly via smartphones and receive orders delivered by courier services, all of which are combined in one mobile application. According to an Australian research institute, 55 million Indonesians buy food at fast food restaurants and family restaurants. This indicates that many people prefer to order food rather than cook it themselves for practical reasons. This study aims to determine the behavior of fast-food restaurant customers in Batam City after the Covid-19 pandemic by considering 4 variables, namely atmosphere, service quality, food quality and price. A sample of 210 people in this study were residents of Batam City who had visited fast food restaurants. This study uses primary data collected by distributing questionnaires in Google form format. Distribution media include Whatsapp, Line, and Instagram. Tests carried out using the SPSS application. The results of this study indicate that the price and atmosphere variables have a significant effect on behavioral intentions. On the other hand, the variables of food quality and service quality do not show a significant effect. Keywords: atmosphere, quality service, food quality, behavioral intention.","PeriodicalId":53337,"journal":{"name":"Jurnal Master Pariwisata","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135399420","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-30DOI: 10.24843/jumpa.2023.v10.i01.p08
Hamam Nuansa A, Forina Lestari, Medtry Medtry
Jelekong is an educational tourism village located in Baleendah District, Bandung Regency. It offers a typical rural panorama, a center for making wayang golek crafts, Sundanese art performances, and a producer of paintings with artistic and cultural value. This research has aims to formulate a tourism development strategy with an existing art and cultural approach. The methods used in the research include identifying the characteristics of tourist objects, including attractions, amenities, accessibility, and management, identifying visitor characteristics, and formulating tourism development strategies from the results of the SWOT analysis. The analysis results show that the great potential for edutourism in this area is still faced with several obstacles, such as lack of promotion, the need for regional arrangement, and collaboration with various parties. Some of the strategies that have been formulated are expected to support the development of tourism in Jelekong Village such as strengthening the promotion of the attractiveness of art education tourism in Jelekong Village, strengthening management through technology training and promotion for Kompepar as the manager, improving the quality of existing facilities in the tourist village. Keywords: tourism development strategy; edutourism; creative village; Jelekong Village.
{"title":"STRATEGI PENGEMBANGAN JELEKONG SEBAGAI DAERAH TUJUAN WISATA DI KABUPATEN BANDUNG (LOKASI STUDI: KELURAHAN JELEKONG, KABUPATEN BANDUNG)","authors":"Hamam Nuansa A, Forina Lestari, Medtry Medtry","doi":"10.24843/jumpa.2023.v10.i01.p08","DOIUrl":"https://doi.org/10.24843/jumpa.2023.v10.i01.p08","url":null,"abstract":"Jelekong is an educational tourism village located in Baleendah District, Bandung Regency. It offers a typical rural panorama, a center for making wayang golek crafts, Sundanese art performances, and a producer of paintings with artistic and cultural value. This research has aims to formulate a tourism development strategy with an existing art and cultural approach. The methods used in the research include identifying the characteristics of tourist objects, including attractions, amenities, accessibility, and management, identifying visitor characteristics, and formulating tourism development strategies from the results of the SWOT analysis. The analysis results show that the great potential for edutourism in this area is still faced with several obstacles, such as lack of promotion, the need for regional arrangement, and collaboration with various parties. Some of the strategies that have been formulated are expected to support the development of tourism in Jelekong Village such as strengthening the promotion of the attractiveness of art education tourism in Jelekong Village, strengthening management through technology training and promotion for Kompepar as the manager, improving the quality of existing facilities in the tourist village. Keywords: tourism development strategy; edutourism; creative village; Jelekong Village.","PeriodicalId":53337,"journal":{"name":"Jurnal Master Pariwisata","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135399429","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-30DOI: 10.24843/jumpa.2023.v10.i01.p10
Qisti Fadilah, Dewi Turgarini , Dias Pratami Putri
Wisata kuliner khususnya wisata kopi berkembang pesat di Kota Bandung terutama di Kawasan Dago. Kawasan Dago merupakan kawasan pariwisata yang terkenal bagi wisatawan dalam maupun luar kota. Tersedia banyak coffee shop di Kawasan Dago yang dapat menjadi pilihan bagi para wisatawan untuk berkunjung. Namun, belum ada sistem informasi yang memuat semua informasi khusus coffee shop di Kawasan Dago, sehingga para wisatawan mengalami kesulitan dalam mengakses informasi tersebut. Penelitian ini bertujuan untuk merancang desain prototipe untuk sistem informasi sebaran coffee shop di Kawasan Dago berbasis web. Penelitian ini menggunakan pendekatan kualitatif dengan metode pengumpulan data berupa wawancara dan kuesioner serta analisis data menggunakan metode flowchart. Keywords: wisata kopi, cofffee shop, sistem informasi, prototipe.
{"title":"PERENCANAAN PROTOTIPE SISTEM INFORMASI SEBARAN COFFEE SHOP DI KAWASAN DAGO KOTA BANDUNG","authors":"Qisti Fadilah, Dewi Turgarini , Dias Pratami Putri","doi":"10.24843/jumpa.2023.v10.i01.p10","DOIUrl":"https://doi.org/10.24843/jumpa.2023.v10.i01.p10","url":null,"abstract":"Wisata kuliner khususnya wisata kopi berkembang pesat di Kota Bandung terutama di Kawasan Dago. Kawasan Dago merupakan kawasan pariwisata yang terkenal bagi wisatawan dalam maupun luar kota. Tersedia banyak coffee shop di Kawasan Dago yang dapat menjadi pilihan bagi para wisatawan untuk berkunjung. Namun, belum ada sistem informasi yang memuat semua informasi khusus coffee shop di Kawasan Dago, sehingga para wisatawan mengalami kesulitan dalam mengakses informasi tersebut. Penelitian ini bertujuan untuk merancang desain prototipe untuk sistem informasi sebaran coffee shop di Kawasan Dago berbasis web. Penelitian ini menggunakan pendekatan kualitatif dengan metode pengumpulan data berupa wawancara dan kuesioner serta analisis data menggunakan metode flowchart. Keywords: wisata kopi, cofffee shop, sistem informasi, prototipe.","PeriodicalId":53337,"journal":{"name":"Jurnal Master Pariwisata","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135399419","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-30DOI: 10.24843/jumpa.2023.v10.i01.p13
M. Zuhriyan Chilmi, Henda Armanda
Aspect of accessibility and geographical contours. From the aspect of accessibility, Pandean Village is easy to access because it is passed by the route between Trenggalek-Pacitan Regencies. Meanwhile, from a geographical aspect, the Pandean Village area which has mountainous contours adds to the beauty and special features of Pandean Village. This research aims to exploit the development potential of Pandean Village as a tourist village based on a study of aspects of readiness and demand so as to be able to provide recommendations for the sustainable development of Pandean Village. The approach used in this study is a mixed method including qualitative methods to examine supply aspects, community characteristics, policies, and quantitative methods to examine tourism demand aspects. The results of the study show that Pandean Village has the potential to be developed as a sustainable tourism village. However, there are various problems in Pandean village such as convenience, information, support from the village government and institutions that are still new and a lack of knowledge in tourism development. Keywords: tourist village; community economy; sustainable
{"title":"PEMBERDAYAAN MASYARAKAT DESA WISATA PANDEAN UNTUK PEMBANGUNAN BERKELANJUTAN DI WILAYAH KECAMATAN DONGKO","authors":"M. Zuhriyan Chilmi, Henda Armanda","doi":"10.24843/jumpa.2023.v10.i01.p13","DOIUrl":"https://doi.org/10.24843/jumpa.2023.v10.i01.p13","url":null,"abstract":"Aspect of accessibility and geographical contours. From the aspect of accessibility, Pandean Village is easy to access because it is passed by the route between Trenggalek-Pacitan Regencies. Meanwhile, from a geographical aspect, the Pandean Village area which has mountainous contours adds to the beauty and special features of Pandean Village. This research aims to exploit the development potential of Pandean Village as a tourist village based on a study of aspects of readiness and demand so as to be able to provide recommendations for the sustainable development of Pandean Village. The approach used in this study is a mixed method including qualitative methods to examine supply aspects, community characteristics, policies, and quantitative methods to examine tourism demand aspects. The results of the study show that Pandean Village has the potential to be developed as a sustainable tourism village. However, there are various problems in Pandean village such as convenience, information, support from the village government and institutions that are still new and a lack of knowledge in tourism development. Keywords: tourist village; community economy; sustainable","PeriodicalId":53337,"journal":{"name":"Jurnal Master Pariwisata","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135399174","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：