Pub Date : 2023-07-30DOI: 10.24843/jumpa.2023.v10.i01.p09
Nurul Asyifa, Ricky Karya Pratama, Isabella Fitria Andjanie, Alhilal Furqan
One of the challenges in realizing community-based tourism villages is the lack of experience among local communities in the development and management of tourism activities. Therefore, a comprehensive approach based on Community-Based Tourism (CBT) is needed. Lamajang Tourism Village, known for its cultural tourism potential, is currently developing its natural tourism. This research aims to assess and evaluate the readiness of community participation in managing tourism potential to become a quality, attractive, and sustainable tourism product. The research method used in this study is a descriptive qualitative approach. Data collection techniques involve field observations, interviews with various tourism stakeholders and local community figures, as well as analysis of policy documents from the local government of Bandung Regency. The assessment framework and indicators used in this study are based on the "Handbook on Community-Based Tourism: How to Develop and Sustain CBT". This research generates several conclusions and recommendations, including the need for evaluation and optimization at various stages of the CBT approach to advance Lamajang village, which is still considered an emerging tourism village, towards a developing/prospering tourism village. Keywords: community based tourism; indigenous village cikodang; Lamajang Village; tourism village.
{"title":"PENDEKATAN PARIWISATA BERBASIS MASYARAKAT / COMMUNITY BASED TOURISM (CBT) DI DESA WISATA LUMAJANG, KABUPATEN BANDUNG","authors":"Nurul Asyifa, Ricky Karya Pratama, Isabella Fitria Andjanie, Alhilal Furqan","doi":"10.24843/jumpa.2023.v10.i01.p09","DOIUrl":"https://doi.org/10.24843/jumpa.2023.v10.i01.p09","url":null,"abstract":"One of the challenges in realizing community-based tourism villages is the lack of experience among local communities in the development and management of tourism activities. Therefore, a comprehensive approach based on Community-Based Tourism (CBT) is needed. Lamajang Tourism Village, known for its cultural tourism potential, is currently developing its natural tourism. This research aims to assess and evaluate the readiness of community participation in managing tourism potential to become a quality, attractive, and sustainable tourism product. The research method used in this study is a descriptive qualitative approach. Data collection techniques involve field observations, interviews with various tourism stakeholders and local community figures, as well as analysis of policy documents from the local government of Bandung Regency. The assessment framework and indicators used in this study are based on the \"Handbook on Community-Based Tourism: How to Develop and Sustain CBT\". This research generates several conclusions and recommendations, including the need for evaluation and optimization at various stages of the CBT approach to advance Lamajang village, which is still considered an emerging tourism village, towards a developing/prospering tourism village. Keywords: community based tourism; indigenous village cikodang; Lamajang Village; tourism village.","PeriodicalId":53337,"journal":{"name":"Jurnal Master Pariwisata","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135399182","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tourism is a sector that is not defined as a distinct sector in the economic statistics of West Java Province, which results in the contribution of tourism not being clearly visible. As a result, the tourism sector is severely disadvantaged by the lack of data showing its full economic impact. Therefore, this study tries to see the impact of tourism on the West Java economy based on domestic tourist expenditure in 2021. Quantitative approach and input output model analysis are used to see the economic impact of tourism by estimating the multiplier effect of domestic tourist spending on output, income, gross value added, and employment. The results of this study indicate that tourism has had a major impact and is one of the important industries in the West Java economy, which contributed 9.28% to GRDP and 12.39% of the total working population in West Java in 2021. Keywords: nput-Output model; economy impact; tourism industry; multiplier; domestic tourist expenditure.
{"title":"DAMPAK PENGELUARAN WISATAWAN DOMESTIK TERHADAP PEREKONOMIAN JAWA BARAT","authors":"Agustin Harahap, Isabella Fitria Andjanie, Baiq Rizky Fatmasari, Wiwik Dwi Pratiwi","doi":"10.24843/jumpa.2023.v10.i01.p04","DOIUrl":"https://doi.org/10.24843/jumpa.2023.v10.i01.p04","url":null,"abstract":"Tourism is a sector that is not defined as a distinct sector in the economic statistics of West Java Province, which results in the contribution of tourism not being clearly visible. As a result, the tourism sector is severely disadvantaged by the lack of data showing its full economic impact. Therefore, this study tries to see the impact of tourism on the West Java economy based on domestic tourist expenditure in 2021. Quantitative approach and input output model analysis are used to see the economic impact of tourism by estimating the multiplier effect of domestic tourist spending on output, income, gross value added, and employment. The results of this study indicate that tourism has had a major impact and is one of the important industries in the West Java economy, which contributed 9.28% to GRDP and 12.39% of the total working population in West Java in 2021. Keywords: nput-Output model; economy impact; tourism industry; multiplier; domestic tourist expenditure.","PeriodicalId":53337,"journal":{"name":"Jurnal Master Pariwisata","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135399430","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-30DOI: 10.24843/jumpa.2023.v10.i01.p02
Dickky Divani Tri Yudistira, Margono Margono, Abd.Mu’id Aris Shofa
The purpose of this study was to find out about the process of creating tourist attractions, community participation in the process of managing the Bamboo Forest Tourism Object and the economic impact felt by the community after the opening of the Bamboo Forest Tourism Object. This research uses a qualitative research approach with a descriptive type. Sources of research data obtained through informants, events, and documents. Data collection procedures were carried out through observation, interviews, and documentation. Data analysis used Miles and Huberman's interactive model through the stages of data collection, data reduction, and data presentation, as well as drawing conclusions. The results showed that the process of creating the Bamboo Forest Tourism Object was due to the participation of the people of Sumbermujur Village through the Semeru Belt Pokdarwis. The forms of participation of the Sumbermujur Village community in managing tourism objects can be seen through their participation in the form of thought participation, property participation, labor participation, skill participation and social participation. The perceived economic impact is the increase in the income of the people of Sumbermujur Village through trading activities and the service sector around tourist sites. Keywords: bamboo forest; community participation; tourism management.
{"title":"PARTISIPASI MASYARAKAT DALAM MENGELOLA OBJEK WISATA HUTAN BAMBU DI DESA SUMBERMUJUR KECAMATAN CANDIPURO","authors":"Dickky Divani Tri Yudistira, Margono Margono, Abd.Mu’id Aris Shofa","doi":"10.24843/jumpa.2023.v10.i01.p02","DOIUrl":"https://doi.org/10.24843/jumpa.2023.v10.i01.p02","url":null,"abstract":"The purpose of this study was to find out about the process of creating tourist attractions, community participation in the process of managing the Bamboo Forest Tourism Object and the economic impact felt by the community after the opening of the Bamboo Forest Tourism Object. This research uses a qualitative research approach with a descriptive type. Sources of research data obtained through informants, events, and documents. Data collection procedures were carried out through observation, interviews, and documentation. Data analysis used Miles and Huberman's interactive model through the stages of data collection, data reduction, and data presentation, as well as drawing conclusions. The results showed that the process of creating the Bamboo Forest Tourism Object was due to the participation of the people of Sumbermujur Village through the Semeru Belt Pokdarwis. The forms of participation of the Sumbermujur Village community in managing tourism objects can be seen through their participation in the form of thought participation, property participation, labor participation, skill participation and social participation. The perceived economic impact is the increase in the income of the people of Sumbermujur Village through trading activities and the service sector around tourist sites. Keywords: bamboo forest; community participation; tourism management.","PeriodicalId":53337,"journal":{"name":"Jurnal Master Pariwisata","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135399421","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to determine the effect of instagramability and social media on the decision to revisit tourists at the Situhapa Rose Garden tourist attraction. The analysis of this study uses the decision to visit as the dependent variable, by combining instagramable and social media variables as independent variables and using multiple linear regression tests as data analysis assisted by IBM SPSS software version 20.0. The data collection method used in this study was to distribute questionnaires to the research sample, namely tourists at the Rose Garden tourist attraction with a total sample of 100 respondents who were selected using a purposive sampling technique. The regression model in this study is Y = 2.709+0.954X_1+1.631X_2. This study shows that instagramable and social media variables simultaneously influence visiting decisions. Furthermore, the instagramable variable has a partial effect on the decision to visit, then the social media variable has a partial effect on the decision to visit. The ability to observe instagramable and social media variables in explaining their relationship to the visiting decision variable statistically is 74.5% (D) and the remaining 25.5% is determined by variations in other variables that are not examined. Keywords: instagramable; social media; decision to visit the situhapa rose garden tourism object
本研究旨在确定instagram性和社交媒体对游客在斯图哈帕玫瑰花园旅游景点再次访问的决定的影响。本研究的分析采用decision to visit作为因变量，结合instagramable变量和social media变量作为自变量，利用IBM SPSS 20.0软件辅助进行多元线性回归检验作为数据分析。本研究采用的数据收集方法是对研究样本，即在玫瑰花园旅游景点的游客进行问卷调查，采用有目的抽样技术，共选择100名受访者。本研究的回归模型为Y = 2.709+0.954X_1+1.631X_2。这项研究表明，instagram和社交媒体变量同时影响访问决策。此外，instagramable变量对访问决策有部分影响，那么social media变量对访问决策有部分影响。观察到instagram和社交媒体变量在统计上解释其与访问决策变量的关系的能力为74.5% (D)，其余25.5%由未检查的其他变量的变化决定。关键词:instagramable;社交媒体;决定以参观斯图帕玫瑰园为旅游对象
{"title":"PENGARUH INSTAGRAMABLE DAN MEDIA SOSIAL PADA KEPUTUSAN BERKUNJUNG WISATAWAN KE OBJEK WISATA KEBUN MAWAR SITUHAPA","authors":"Iqlima Nurrani, Dani Adiatma, Deden Firman Syuyaman Rukma","doi":"10.24843/jumpa.2023.v10.i01.p01","DOIUrl":"https://doi.org/10.24843/jumpa.2023.v10.i01.p01","url":null,"abstract":"This study aims to determine the effect of instagramability and social media on the decision to revisit tourists at the Situhapa Rose Garden tourist attraction. The analysis of this study uses the decision to visit as the dependent variable, by combining instagramable and social media variables as independent variables and using multiple linear regression tests as data analysis assisted by IBM SPSS software version 20.0. The data collection method used in this study was to distribute questionnaires to the research sample, namely tourists at the Rose Garden tourist attraction with a total sample of 100 respondents who were selected using a purposive sampling technique. The regression model in this study is Y = 2.709+0.954X_1+1.631X_2. This study shows that instagramable and social media variables simultaneously influence visiting decisions. Furthermore, the instagramable variable has a partial effect on the decision to visit, then the social media variable has a partial effect on the decision to visit. The ability to observe instagramable and social media variables in explaining their relationship to the visiting decision variable statistically is 74.5% (D) and the remaining 25.5% is determined by variations in other variables that are not examined. Keywords: instagramable; social media; decision to visit the situhapa rose garden tourism object","PeriodicalId":53337,"journal":{"name":"Jurnal Master Pariwisata","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135399427","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-30DOI: 10.24843/jumpa.2023.v09.i02.p12
Wiwik Nirmala Sari
This research aims to know the participation of local communities in the development of Cisadane River rafting tourism, Bogor Regency. This research includes qualitative research, using the methods of observation, literature study, documentation and interviews to collect data. Several informants were determined using a purposive sampling technique in which the informants were selected based on certain considerations. The collected data were analyzed by means of descriptive analysis. The results showed that the form of local community participation in the development of rafting tourism, Cisadane River, Bogor Regency, was not optimal. Community participation is only in the form of participation in the implementation of rafting tourism and taking benefits, not in decision making and activity evaluation. It is hoped that in the future the development of rafting tourism around the Cisadane River, Bogor Regency can involve the community optimally, starting from decision making, implementation, taking benefits, and the evaluation of development. Optimal community participation can increase the sense of belonging and responsibility for the community, so that the sustainability of rafting tourism can be guaranteed. Keywords: participation; local community; rafting tourism; tourism.
{"title":"ANALISIS PARTISIPASI MASYARAKAT LOKAL DALAM PENGEMBANGAN WISATA RAFTING DI KABUPATEN BOGOR","authors":"Wiwik Nirmala Sari","doi":"10.24843/jumpa.2023.v09.i02.p12","DOIUrl":"https://doi.org/10.24843/jumpa.2023.v09.i02.p12","url":null,"abstract":"This research aims to know the participation of local communities in the development of Cisadane River rafting tourism, Bogor Regency. This research includes qualitative research, using the methods of observation, literature study, documentation and interviews to collect data. Several informants were determined using a purposive sampling technique in which the informants were selected based on certain considerations. The collected data were analyzed by means of descriptive analysis. The results showed that the form of local community participation in the development of rafting tourism, Cisadane River, Bogor Regency, was not optimal. Community participation is only in the form of participation in the implementation of rafting tourism and taking benefits, not in decision making and activity evaluation. It is hoped that in the future the development of rafting tourism around the Cisadane River, Bogor Regency can involve the community optimally, starting from decision making, implementation, taking benefits, and the evaluation of development. Optimal community participation can increase the sense of belonging and responsibility for the community, so that the sustainability of rafting tourism can be guaranteed. Keywords: participation; local community; rafting tourism; tourism.","PeriodicalId":53337,"journal":{"name":"Jurnal Master Pariwisata","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135600034","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-30DOI: 10.24843/jumpa.2023.v09.i02.p03
I Putu Angga Suta Pramana Putra, Agung Suryawan Wiranatha, I Gusti Ayu Oka Suryawardani
The COVID-19 pandemic has had a negative impact on Sanur tourism, therefore a strategy for handling the impact of the COVID-19 pandemic is needed for the restoration of Sanur tourism. This study aims to determine the strategies of tourism actors in handling the impact of COVID-19. This research uses a qualitative approach with a case study research strategy. The method used is observation, interviews, questionnaires, and documentation. The theory used is perception theory to identify visitor perceptions and sustainable tourism theory to analyze the effectiveness of implementing strategies for Sanur tourism actors. The results show that the visitor's perception of the image of the Sanur destination is very good, it can be seen from the information received by visitors from Sanur tourism actors is clear, and the end understands the risks and threats when visiting so that visitors do not want to change their travel plans to Sanur. The strategies carried out by Sanur tourism actors are Reduction, Readiness, Response and Recovery. The effectiveness of implementing the strategy is seen from the environmental aspect, namely improving, and rejuvenating the environment, the economic aspect of increasing tourist visits and the social aspect of growing awareness (awareness) of tourism actors and the community in the Sanur destination of the risks caused by disasters. The government and tourism actors need synergy in dealing with the impact of disasters on tourism so that they can help and speed up the handling process and minimize the negative impacts that arise. Keywords: tourism actors’ strategy, covid-19, tourism crisis.
{"title":"STRATEGI PENANGANAN DAMPAK PANDEMI COVID-19 OLEH PELAKU PARIWISATA SANUR","authors":"I Putu Angga Suta Pramana Putra, Agung Suryawan Wiranatha, I Gusti Ayu Oka Suryawardani","doi":"10.24843/jumpa.2023.v09.i02.p03","DOIUrl":"https://doi.org/10.24843/jumpa.2023.v09.i02.p03","url":null,"abstract":"The COVID-19 pandemic has had a negative impact on Sanur tourism, therefore a strategy for handling the impact of the COVID-19 pandemic is needed for the restoration of Sanur tourism. This study aims to determine the strategies of tourism actors in handling the impact of COVID-19. This research uses a qualitative approach with a case study research strategy. The method used is observation, interviews, questionnaires, and documentation. The theory used is perception theory to identify visitor perceptions and sustainable tourism theory to analyze the effectiveness of implementing strategies for Sanur tourism actors. The results show that the visitor's perception of the image of the Sanur destination is very good, it can be seen from the information received by visitors from Sanur tourism actors is clear, and the end understands the risks and threats when visiting so that visitors do not want to change their travel plans to Sanur. The strategies carried out by Sanur tourism actors are Reduction, Readiness, Response and Recovery. The effectiveness of implementing the strategy is seen from the environmental aspect, namely improving, and rejuvenating the environment, the economic aspect of increasing tourist visits and the social aspect of growing awareness (awareness) of tourism actors and the community in the Sanur destination of the risks caused by disasters. The government and tourism actors need synergy in dealing with the impact of disasters on tourism so that they can help and speed up the handling process and minimize the negative impacts that arise. Keywords: tourism actors’ strategy, covid-19, tourism crisis.","PeriodicalId":53337,"journal":{"name":"Jurnal Master Pariwisata","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135600036","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-30DOI: 10.24843/jumpa.2023.v09.i02.p11
Arfah Sahabudin, Rusdin Tahir, Nursahdi Saleh
One of the efforts to increase the attractiveness of tourism destinations is through tourism destination branding. Efforts need to be made to realize tourism destination branding. This study aims to describe efforts to compare tourism in Serang Municipality based on its tourism potential. The research method is a descriptive research method with a qualitative approach. Primary data is obtained by conducting interviews and direct observation of informants who are considered to understand tourism conditions. Secondary data was obtained through journals, tourism reports and related literature studies. Then it was analyzed using an interactive model through data reduction, data presentation and then drawing conclusions from the analysis. It was found that the Serang Municipality Youth and Sports Tourism Office had made various efforts to increase the attractiveness of tourism destinations by carrying out several stages to build tourism destinations through Group Discussion Forums, logo and tagline design competitions, procurement and naming of tour buses, making promotional videos, and utilizing Instagram social media. The next step is to develop a tourism destination brand preferably through destination governance and sustainable tourism marketing and digital transformation. Keywords: tourism destination branding; digital branding; heritage tourism; urban tourism
{"title":"UPAYA MEMBRANDING DESTINASI PARIWISATA KOTA SERANG","authors":"Arfah Sahabudin, Rusdin Tahir, Nursahdi Saleh","doi":"10.24843/jumpa.2023.v09.i02.p11","DOIUrl":"https://doi.org/10.24843/jumpa.2023.v09.i02.p11","url":null,"abstract":"One of the efforts to increase the attractiveness of tourism destinations is through tourism destination branding. Efforts need to be made to realize tourism destination branding. This study aims to describe efforts to compare tourism in Serang Municipality based on its tourism potential. The research method is a descriptive research method with a qualitative approach. Primary data is obtained by conducting interviews and direct observation of informants who are considered to understand tourism conditions. Secondary data was obtained through journals, tourism reports and related literature studies. Then it was analyzed using an interactive model through data reduction, data presentation and then drawing conclusions from the analysis. It was found that the Serang Municipality Youth and Sports Tourism Office had made various efforts to increase the attractiveness of tourism destinations by carrying out several stages to build tourism destinations through Group Discussion Forums, logo and tagline design competitions, procurement and naming of tour buses, making promotional videos, and utilizing Instagram social media. The next step is to develop a tourism destination brand preferably through destination governance and sustainable tourism marketing and digital transformation. Keywords: tourism destination branding; digital branding; heritage tourism; urban tourism","PeriodicalId":53337,"journal":{"name":"Jurnal Master Pariwisata","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135599766","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-30DOI: 10.24843/jumpa.2023.v09.i02.p06
Ayuning Anggaryani, I Putu Anom, Nararya Narottama
Belumbang Village is located in Kerambitan District, Tabanan Regency, Bali. The potential of the village of yet to go to a tourism village is natural potential, cultural potential, fitness activities, spiritual and artificial attractions. However, only a few have been actively implemented, therefore it is necessary to formulate a development strategy that can be applied in Belumbang Village so that in the future it can become a sustainable and community-based tourism village. Then the specific objectives are to identify the existence of potential tourist attractions owned by Belumbang Village, to identify and analyze internal and external factors in developing Belumbang Village and to formulate strategies in developing Belumbang Village towards a communitybased Tourism Village. This study used descriptive qualitative method. With the data collection technique is done by observation, interviews, document studies and FGD. Data were analyzed by SWOT, IFE and EFE analysis and QSPM. Based on the results of the SWOT analysis, there are 11 alternative strategies that can be applied in Belumbang Village. Then, based on the results of the QSPM analysis, there are 2 alternative strategies that are prioritized, namely maximizing the potential for wellness tourism that is developing in Bali and making more attractive tour packages by utilizing existing potential. It can be concluded that contributions from various parties such as the government, stakeholders and local communities are needed in developing a strategy for developing Belumbang village to be a community-based tourism village. Keywords: development strategy; tourist village; SWOT analysis.
{"title":"STRATEGI PENGEMBANGAN DESA BELUMBANG MENUJU DESA WISATA BERBASIS MASYARAKAT DI KABUPATEN TABANAN, BALI","authors":"Ayuning Anggaryani, I Putu Anom, Nararya Narottama","doi":"10.24843/jumpa.2023.v09.i02.p06","DOIUrl":"https://doi.org/10.24843/jumpa.2023.v09.i02.p06","url":null,"abstract":"Belumbang Village is located in Kerambitan District, Tabanan Regency, Bali. The potential of the village of yet to go to a tourism village is natural potential, cultural potential, fitness activities, spiritual and artificial attractions. However, only a few have been actively implemented, therefore it is necessary to formulate a development strategy that can be applied in Belumbang Village so that in the future it can become a sustainable and community-based tourism village. Then the specific objectives are to identify the existence of potential tourist attractions owned by Belumbang Village, to identify and analyze internal and external factors in developing Belumbang Village and to formulate strategies in developing Belumbang Village towards a communitybased Tourism Village. This study used descriptive qualitative method. With the data collection technique is done by observation, interviews, document studies and FGD. Data were analyzed by SWOT, IFE and EFE analysis and QSPM. Based on the results of the SWOT analysis, there are 11 alternative strategies that can be applied in Belumbang Village. Then, based on the results of the QSPM analysis, there are 2 alternative strategies that are prioritized, namely maximizing the potential for wellness tourism that is developing in Bali and making more attractive tour packages by utilizing existing potential. It can be concluded that contributions from various parties such as the government, stakeholders and local communities are needed in developing a strategy for developing Belumbang village to be a community-based tourism village. Keywords: development strategy; tourist village; SWOT analysis.","PeriodicalId":53337,"journal":{"name":"Jurnal Master Pariwisata","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135600039","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-30DOI: 10.24843/jumpa.2023.v09.i02.p15
Vredy Agus Prasetio, I Dewa Gde Satrya, I Nyoman Sudiarta
This study aims to analyze the development strategy of Jalan Tunjungan, Surabaya City, as a millennial tourist destination. This research method was carried out with a descriptive qualitative approach, data collection methods through interviews and observations. The results of this study are the government has developed and collaborated with the private sector, the community, and business actors for tourism development on Jalan Tunjungan. The development was carried out by, first, rearranging, revitalizing, and repairing the existing corridors in the Jalan Tunjungan area to make it look neat. Second, the creation of Tunjungan Romansa branding to attract millennial tourists. Third, many contemporary food and beverage businesses have been established in Tunjungan with Alfresco Dining’s concept. Fourth, make art, cultural and historical events, such as Mlaku-Mlaku Nang Tunjungan and the tearing of the flag at Hotel Majapahit which is held every year. At every point along Jalan Tunjungan there is a space for artists to express their works of art. The conclusion of this study is Jalan Tunjungan area is suitable as a millennial tourist destination because it integrates modernity and heritage. Keywords: tourism development strategy; heritage tourism; millennials tourist.
本研究旨在分析泗水市Jalan Tunjungan作为千禧一代旅游目的地的发展策略。本研究方法采用描述性定性方法，通过访谈和观察法收集数据。这项研究的结果是，政府与私营部门、社区和商业行为者合作，开发了贾兰屯君干的旅游业。开发首先是重新安排、振兴和修复Jalan Tunjungan地区现有的走廊，使其看起来整洁。二是打造屯君干罗曼萨品牌，吸引千禧一代游客。第三，许多当代餐饮企业在屯军干建立了户外餐饮的概念。第四，举办艺术、文化和历史活动，例如每年在Majapahit酒店举行的Mlaku-Mlaku Nang Tunjungan和撕旗活动。在Jalan Tunjungan的每一个地方都有一个艺术家表达他们艺术作品的空间。本研究的结论是，加兰屯君干地区适合作为千年旅游目的地，因为它融合了现代性和遗存性。关键词:旅游发展战略;遗产旅游;千禧一代游客。
{"title":"STRATEGI PENGEMBANGAN TUNJUNGAN SEBAGAI DESTINASI MILENIAL","authors":"Vredy Agus Prasetio, I Dewa Gde Satrya, I Nyoman Sudiarta","doi":"10.24843/jumpa.2023.v09.i02.p15","DOIUrl":"https://doi.org/10.24843/jumpa.2023.v09.i02.p15","url":null,"abstract":"This study aims to analyze the development strategy of Jalan Tunjungan, Surabaya City, as a millennial tourist destination. This research method was carried out with a descriptive qualitative approach, data collection methods through interviews and observations. The results of this study are the government has developed and collaborated with the private sector, the community, and business actors for tourism development on Jalan Tunjungan. The development was carried out by, first, rearranging, revitalizing, and repairing the existing corridors in the Jalan Tunjungan area to make it look neat. Second, the creation of Tunjungan Romansa branding to attract millennial tourists. Third, many contemporary food and beverage businesses have been established in Tunjungan with Alfresco Dining’s concept. Fourth, make art, cultural and historical events, such as Mlaku-Mlaku Nang Tunjungan and the tearing of the flag at Hotel Majapahit which is held every year. At every point along Jalan Tunjungan there is a space for artists to express their works of art. The conclusion of this study is Jalan Tunjungan area is suitable as a millennial tourist destination because it integrates modernity and heritage. Keywords: tourism development strategy; heritage tourism; millennials tourist.","PeriodicalId":53337,"journal":{"name":"Jurnal Master Pariwisata","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135599763","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-30DOI: 10.24843/jumpa.2023.v09.i02.p10
Sanda Rieke Kuntadi, Nurul Dwi Purwanti
The research was conducted to analyze stakeholder engagement in using the hashtag #DiIndonesiaAja on Twitter social media in 2020-2021 and in 2022.The data in this study were collected by the web crawling method, virtual observation on Twitter social media, and hashtag searches through the Social Searcher website. Based on the data obtained, there were 1.013 stakeholder who made the upload by embedding the hashtag #DiIndonesiaAja. Qualitative analysis was conducted to identify the position of stakeholders who are involved in using the hashtag #DiIndonesiaAja on social media Twitter based on the ratings for support and ratings for receptiveness measurement. The results showed that there were 3,878 tweets which has been made by stakeholders by using hashtag #DiIndonesiaAja. From the results of data collection, the hashtag #DiIndonesiaAja was most widely used in November 2020. Meanwhile, hashtag #DiIndonesiaAja was least used in July 2020. The research that conducts analysis based on social media uses web crawling techniques aims to contribute and provide input for future tourism destination promotion policies, particularly for the Ministry of Tourism and Creative Economy of Republic Indonesia, in efforts to develop and plan tourism destination promotion policies and programs using social media platforms. Keywords: stakeholder engagement, stakeholder identification, social media, tourism.
{"title":"STAKEHOLDER ENGAGEMENT DALAM PROMOSI DESTINASI PARIWISATA INDONESIA TAHUN 2020-2022: ANALISIS HASHTAG TWITTER #DIINDONESIAAJA","authors":"Sanda Rieke Kuntadi, Nurul Dwi Purwanti","doi":"10.24843/jumpa.2023.v09.i02.p10","DOIUrl":"https://doi.org/10.24843/jumpa.2023.v09.i02.p10","url":null,"abstract":"The research was conducted to analyze stakeholder engagement in using the hashtag #DiIndonesiaAja on Twitter social media in 2020-2021 and in 2022.The data in this study were collected by the web crawling method, virtual observation on Twitter social media, and hashtag searches through the Social Searcher website. Based on the data obtained, there were 1.013 stakeholder who made the upload by embedding the hashtag #DiIndonesiaAja. Qualitative analysis was conducted to identify the position of stakeholders who are involved in using the hashtag #DiIndonesiaAja on social media Twitter based on the ratings for support and ratings for receptiveness measurement. The results showed that there were 3,878 tweets which has been made by stakeholders by using hashtag #DiIndonesiaAja. From the results of data collection, the hashtag #DiIndonesiaAja was most widely used in November 2020. Meanwhile, hashtag #DiIndonesiaAja was least used in July 2020. The research that conducts analysis based on social media uses web crawling techniques aims to contribute and provide input for future tourism destination promotion policies, particularly for the Ministry of Tourism and Creative Economy of Republic Indonesia, in efforts to develop and plan tourism destination promotion policies and programs using social media platforms. Keywords: stakeholder engagement, stakeholder identification, social media, tourism.","PeriodicalId":53337,"journal":{"name":"Jurnal Master Pariwisata","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135600033","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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