As the automotive industry matures, automotive exterior design has become a key factor affecting market performance and user purchasing decisions. But the current assessment methods mainly rely on expert experience and lack systematic use of user perception knowledge. To remedy this issue, this study introduces a learning model for perceived visual complexity (PVC) assessment of automotive 3D shapes, grounded in user cognition. It aims to connect user perception with shape attributes. PVC offers key advantages, including quantifiability and relevance to both aesthetics and functionality, among others. To develop and validate this model, we first conducted paired comparison experiments to measure PVC of automotive 3D shapes, thereby establishing a dataset correlating user assessments with shape attributes influencing such evaluations. These attributes were then translated into computable features informed by human visual perception, followed by correlation analysis for feature selection. Finally, a variety of regression models and feature combinations were employed to construct learning models for assessment, from which the best-performing representative model was identified. The evaluation results demonstrated that the representative learning model underscored its efficacy in predicting the PVC of automotive 3D shapes. Its average Spearman correlation with human subjective evaluations was 0.7991 based on K-fold cross-validation. Notably, comparative analysis revealed that the representative model outperformed previous models of 3D complexity within the test set.
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