Pub Date : 2018-06-27DOI: 10.1007/978-3-030-02568-7_92
L. Spry, M. Poorrezaei, C. Pich
{"title":"Investigating Corporate Brand Values in Higher Education: An Abstract","authors":"L. Spry, M. Poorrezaei, C. Pich","doi":"10.1007/978-3-030-02568-7_92","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_92","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75988627","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-06-27DOI: 10.1007/978-3-030-02568-7_231
J. Payan, C. Padín, Carlos Ferro, G. Svensson
{"title":"The Impact of Opportunism and Conflict on Non-Economic and Economic Satisfaction in Business Relationships: An Abstract","authors":"J. Payan, C. Padín, Carlos Ferro, G. Svensson","doi":"10.1007/978-3-030-02568-7_231","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_231","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":"72 4 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78886407","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-06-27DOI: 10.1007/978-3-030-02568-7_239
Raficka Hellal-Guendouzi, S. Dekhili
{"title":"I am Open to Eat What is in Front of Me in the Host Country: A Comprehension of Expatriates’ Acculturation: An Abstract","authors":"Raficka Hellal-Guendouzi, S. Dekhili","doi":"10.1007/978-3-030-02568-7_239","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_239","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":"80 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86213925","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-06-27DOI: 10.1007/978-3-030-02568-7_230
Pelin Bicen, William H. A. Johnson, Zhen Zhu
{"title":"The Role of Lean Innovation Capability in Resource-Limited Innovation: Concept, Measurement, and Consequences: An Abstract","authors":"Pelin Bicen, William H. A. Johnson, Zhen Zhu","doi":"10.1007/978-3-030-02568-7_230","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_230","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":"45 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88632500","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-06-27DOI: 10.1007/978-3-030-02568-7_28
Matthew B. Lunde, C. Ahlbom
{"title":"Driving Sustainable Shopping by Utilizing In-Store Smartphone Messaging: A Reexamination of Regulatory Focus Theory: An Abstract","authors":"Matthew B. Lunde, C. Ahlbom","doi":"10.1007/978-3-030-02568-7_28","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_28","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":"15 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88743743","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-06-27DOI: 10.1007/978-3-030-02568-7_254
Riccardo Reith, Maximilian Fischer, Bettina Lis
{"title":"How to Reach Early Adopters? An Empirical Analysis of Early Adopters’ Internet Usage Behavior: An Abstract","authors":"Riccardo Reith, Maximilian Fischer, Bettina Lis","doi":"10.1007/978-3-030-02568-7_254","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_254","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":"45 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77337837","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-06-27DOI: 10.1007/978-3-030-02568-7_45
Isabel Deutschmeyer, Peter Guenther, Miriam Guenther, M. Kleinaltenkamp
{"title":"An Abstract: When and How do Chief Marketing Officers Drive Firm Performance? CMO Characteristics, Managerial Marketing Capability, and Firm Value Creation","authors":"Isabel Deutschmeyer, Peter Guenther, Miriam Guenther, M. Kleinaltenkamp","doi":"10.1007/978-3-030-02568-7_45","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_45","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":"46 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87001602","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-06-27DOI: 10.1007/978-3-030-02568-7_179
Carmela Donato, M. Angelis, Cesare Amatulli
{"title":"Sustainable Luxury: The Effect of Luxury Consumption Motivations on Corporate Social Responsibility Strategies: An Abstract","authors":"Carmela Donato, M. Angelis, Cesare Amatulli","doi":"10.1007/978-3-030-02568-7_179","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_179","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":"28 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87132691","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-06-27DOI: 10.1007/978-3-030-02568-7_153
Robert E. McDonald, John J. Masselli
{"title":"Mission-Based/Non-Financial Performance Metrics for Nonprofit Organizations: Policy and Practice: An Abstract","authors":"Robert E. McDonald, John J. Masselli","doi":"10.1007/978-3-030-02568-7_153","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_153","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":"61 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88700227","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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